A research guidefor marketers
SharpSpring vs. HubSpot2016 COMPETITIVE ANALYSIS REPORT
HubSpotFounded in 2006, HubSpot launched the inbound concept. It’ s a powerful platform that provides a high volume of content. HubSpot’s pricing is on the high end of the spectrum, and annual payment up-front is required.
SharpSpringSharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible platform that integrates easily with other tools. SharpSpring is month-to-month and is a fraction of the cost of competitors.
Enterprise Pro
Reviews
Terms
Annual Cost*(Get started)
$28,800($33,800 Get started)
$15,000($18,000 Get started)
Features
8.2/10 4.5/58.2/10 4.5/58.4/10 4.1/5
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Comparable
Month to Month
$7,200($2,400 Get started)
Annual Contract Paid Up Front
* Cost for all products based on 10K contacts.Note: HubSpot ‘Basic’ is not included in this report. It’s regarded as a
blogging tool with minimal functionality.
Scott Salvati, Lighthouse Marketing Services
"The features that are packed into their product offering are incredibly valuable,
and their customer service is off the charts great -you really don't have to look
anywhere else."
What one SharpSpring client says:
Real Results
GetIT Comms is a fast-growing B2B marketing agency that operates in 19 countries, providing regional services to some of the world’s leading technology organizations. After implementing SharpSpring for its clients, GetIT Comms experienced an average revenue increase of 20-30% per client.
Demodia is a digital marketing agency that specializes in demand generation, digital marketing, website development, and channel enablement. The agency got up and running with SharpSpring for lead generation in just over one month, and then began using it for clients and getting results in under three months.
SHARPSPRING VS HUBSPOT2016 COMPETITIVE ANALYSIS REPORT 1WWW.SHARPSPRING.COM
All Plans
Additional contacts $10 per 1K/mo. $50 per 1K/mo.
Emails included per month in base plan
100K 10K
Get started cost due at signing $33,800 $18,000
Price per month
$2,400/mo. Billed annually
in advance.
$1,250/mo.$800 + $450 contacts fees.Billed annually
in advance.
Onboarding $5,000 $3,000
Enterprise Pro
HubSpot’s pricing is on the high endHubSpot’s Enterprise plan matches up with SharpSpring, but is more than three times the cost, with SharpSpring including the same number of contacts with a much lower onboarding fee. HubSpot requires an annual commitment paid up front, while SharpSpring is month to month.
PRICING
LICENSING
WWW.SHARPSPRING.COMSHARPSPRING VS HUBSPOT
2016 COMPETITIVE ANALYSIS REPORT 2
Next Plan
50K
$2,600
$600/mo. Billed month to month.
$1,800
Pricing & LicensingFor 10,000 contacts
$33,800
$18,000
1/10th
10,000 Contacts Plan
Contacts included in base plan 10K 1K10K
DUE AT SIGNING
$2,400
WWW.SHARPSPRING.COMSHARPSPRING VS HUBSPOT
2016 COMPETITIVE ANALYSIS REPORT 3
9/1010/10
SharpSpring and HubSpot are comparable
Email marketing is at the core of all marketing automation
platforms. Both vendors excel in this area by offering features
that help businesses use email as an effective campaign tool.
A/B testing is not available in HubSpot Pro.
Email Features
Enterprise Pro
TOTAL 10/10 10/10 9/10
Drag-and-drop editor � � �
WYSIWYG interface � � �
�Dynamic content �
Responsive templates �
�
� �
Render testing � � �
A/B testing �
RSS email syndication �
�
� �
After-the-click tracking � � �
EMAIL FEATURES
10/10
All Plans
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2016 COMPETITIVE ANALYSIS REPORT 4
Automation features lacking at HubSpot’s Pro level
SharpSpring and HubSpot Enterprise matchup nicely here.
HubSpot Pro is missing several core marketing automation
capabilities. This constricts marketers’ ability to target leads with
personalized content based on their interests and actions and
where they are in the buying process.
Automation Features
Enterprise Pro
TOTAL
Unlimited workflows and tasks � � �
Triggers and filters � � �
�Branching workflows �
Time-based automations �
�
�
Adjustable lead scoring �
Dynamic lists � � �
�Advanced segmentation �
Dynamic website content � �
�
�
Advanced lead scoring � �
Behavior-based automations � �
10/10 9/10 6/10
AUTOMATION FEATURES
10/10 9/10 6/10
All Plans
GoToWebinar connected
WebEx connected �
WWW.SHARPSPRING.COMSHARPSPRING VS HUBSPOT
2016 COMPETITIVE ANALYSIS REPORT 5
FORM FEATURES
Major functions compare, SharpSpring offers more flexibility
SharpSpring allows users to dynamically update forms and
customize how they look with CSS without the need for IT or
vendor tech support. HubSpot offers progressive profiling to
gather data incrementally from leads.
Form Features
Enterprise Pro
TOTAL
Drag-and-drop form builder � � �
Dynamic forms �
Use CSS to match your site Requires tech support
Customized fields �
�
�
Progressive profiling � �
Form analytics � � �
�Third-party forms supported �
Third-party post-back � �
�
�
� ��
Auto-complete � �
Custom calls-to-action � �
�
�
�
11/12 9/12 9/12
9/129/1211/12
All Plans
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2016 COMPETITIVE ANALYSIS REPORT 6
SharpSpring goes deeper with key partnership
Through its partnership with ZoomInfo, SharpSpring provides
additional information on anonymous site visitors. This
includes names, titles, and contact details of prospects working
in the areas most relevant to your business.
Contact Tracking
Enterprise Pro
TOTAL 6/6 5/6 5/6
Identify anonymous site visitors � � �
Contact info from anonymous visitors (ZoomInfo) �
�Track behavior history of known leads �
Timeline of lead interaction �
�
��
Important page visit tracking � � �
Daily email of site visitors � � �
6/6
5/6
5/6
CONTACT TRACKING
All Plans
REQUEST A DEMO
WWW.SHARPSPRING.COMSHARPSPRING VS HUBSPOT
2016 COMPETITIVE ANALYSIS REPORT 7
SharpSpring’s funnels win big here
SharpSpring offers pre-built and customizable funnels — a series
of up to 7 landing pages that work together to convert visitors into
leads. SharpSpring and HubSpot Enterprise offer the ability add
dynamic web content that automatically responds to the visitor.
HubSpot Pro lacks that capability.
Landing Page Builder
Enterprise Pro
TOTAL 7/7 6/7 5/7
Point-and-click editor � � �
WYSIWYG interface � � �
Dynamic content �
Library of responsive templates �
�
� �
Build single landing pages � � �
Optimize for mobile � � �
Build landing page funnels �
LANDING PAGE FEATURES7/7 6/7 5/7
All Plans
REQUEST A DEMO
WWW.SHARPSPRING.COMSHARPSPRING VS HUBSPOT
2016 COMPETITIVE ANALYSIS REPORT 8
Two powerful blogging tools, slight edge to HubSpot
Blogging tools assist with top-of-the funnel marketing and lead
acquisition efforts. HubSpot Pro lacks the ability to incorporate
dynamic blog content, which eliminates the ability for a blog to
automatically respond to a lead’s attributes. HubSpot offers SEO
recommendations on keywords to assist with content optimization.
Blog Builder
Enterprise Pro
TOTAL 7/8 8/8 6/8
Point-and-click editor � � �
WYSIWYG interface � � �
Dynamic content �
Library of responsive templates �
�
� �
Advance post scheduling � � �
RSS email syndication � � �
Blog SEO recommendations � �
Social sharing widget � � �
7/8 8/8 6/8
BLOG FEATURES
All Plans
REQUEST A DEMO
Enterprise Pro
TOTAL 3/5 5/5 5/5
Social Media Features
More features in HubSpot, SharpSpring planning to add
All three offer social media profiling and the ability for the sales
team to interact on with leads through social channels, and all
three can track social media conversions/ROI. HubSpot provides
additional publishing and monitoring capabilities, which are on
SharpSpring’s roadmap.
Social - CRM integration � � �
Social profiling � � �
�Social monitoring/interaction �
Social publishing � �
Social media conversions � � �
WWW.SHARPSPRING.COMSHARPSPRING VS HUBSPOT
2016 COMPETITIVE ANALYSIS REPORT 9
SOCIAL MEDIA FEATURES
5/55/53/5
All Plans
REQUEST A DEMO
Enterprise Pro
TOTAL
Sales Focused Features
Built-in CRM � � �
Advanced lead scoring � �
Adjustable lead scoring
Salesforce integration �
�
� �
Built-in call tracking �
Shopping cart integration � � �
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2016 COMPETITIVE ANALYSIS REPORT 10
6 of 6 4 of 6 3 of 6
SharpSpring’s CRM goes above and beyondProviding a free CRM that’s optional (i.e., we play nice with other CRMs) is something that sets both SharpSpring and HubSpot apart from competitors. HubSpot Pro falls short by not providing advanced lead scoring to help sales prioritize leads. And only SharpSpring offers integrated call tracking that ties leads that come in by phone back to the original campaigns. CRM INTEGRATION
6/64/63/6
All Plans
REQUEST A DEMO
Platform Features
WWW.SHARPSPRING.COMSHARPSPRING VS HUBSPOT
2016 COMPETITIVE ANALYSIS REPORT 11
Enterprise Pro
TOTAL
CMS compatibility
Open API � � �
Zapier integrations(CRMs and other platforms)
Multiple device tracking �
�
� �
Native Salesforce integration �
�
�
�
�
Third-party/Native form compatibilty � � �
6/6 5/6 5/6
Universal Must use HubSpot CMS for fullfunctionality. $50-$200/mo. fee
Edge to SharpSpring for more compatibilityBoth offer an open API and other ways to connect their platforms to third-party solutions. SharpSpring goes further in being vendor agnostic by offering universal CMS compatibility. HubSpot requires use of its CMS for full functionality and charges customers more to use it. CRM INTEGRATION
5/65/66/6
All Plans
REQUEST A DEMO
Customer Support
WWW.SHARPSPRING.COMSHARPSPRING VS HUBSPOT
2016 COMPETITIVE ANALYSIS REPORT 12
Enterprise Pro
TOTAL
Phone, email support
In-app contextual support videos
� � �
Ongoing training
Platform migration support
�
�
� �
� �
Dedicated customer success manager
5/5 3/5 3/5
Included
Included
$7,000
$500/mo.
$7,000
$500/mo.
“I switched to SharpSpring and I've been blown away by the customer support. The SharpSpring team is energetic and willing to go the extra mile to ensure that their customers are not just satisfied but passionate evangelists of the brand and product.”
Ryan CohnSachs Media Group
All Plans
REQUEST A DEMO
SHARPSPRING VS HUBSPOTSEPTEMBER 2016WWW.SHARPSPRING.COM
REQUEST A DEMO
Drive More Leads.Convert Leads to Sales.Optimize Your Spend.
Enterprise Pro
Reviews
Terms
Annual Cost*(Get started)
$28,800($33,800 Get started)
$15,000($18,000 Get started)
Features
8.2/10 4.5/58.2/10 4.5/58.2/10 4.1/5
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Comparable
Month to Month
$7,200($2,400 Get started)
Annual Contract Paid Up Front
* Cost for all products based on 10K contacts