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A Sense of Place: How to leverage your region and place to enhance the customer experience Mary...

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A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting, USA [email protected] vindulge.com twitter - @marycressler @vindulge
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Page 1: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

A Sense of Place:How to leverage your region and

place to enhance the customer

experience

Mary CresslerSommelier (CMS), Vindulge Wine Education & Consulting,

USA

[email protected]

twitter - @marycressler @vindulge

Page 2: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

How will you stand out amongst your competition?

Page 3: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Telling YOUR Story

Page 4: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

WHO is telling your story?

You?

Winemaker?

Sales staff/Employees?

Distributors?

Page 5: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Take the time to UPDATE your story

Page 6: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Chardonnay =

+

Page 7: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

A well trained staff leads to consistency and confidence

Page 8: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Create an EXPERIENC

E around your

products

Page 9: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Do you have a training plan for your

employees?

Page 10: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

TOURS

Page 11: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Tour Groups/Com

panies

Page 12: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Do you have a blog?

Page 13: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Are you on twitter?

Page 14: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Are you on facebook?

Page 15: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Does your website

identify how to find you on

social media sites?

Page 16: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

Does your website

identify how to find you on

social media sites?

Page 17: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

What’s in your toolbox?

Page 18: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

If you are not telling your story,chances are someone else is.

Page 19: A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

A Sense of Place:How to leverage your region and

place to enhance the customer

experience

Mary CresslerSommelier (CMS), Vindulge Wine Education & Consulting,

USA

[email protected]

twitter - @marycressler @vindulge


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