A service of APPLIED Applications, LLC. To navigate within this presentation, please use the forward...

a service of APPLIED Applications, LLC

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I. Getting You Connected

II. Marketing Your Business

III. Promoting Your Products & Services

IV. Expanding Your Sales Opportunities

V. Inside TeamRepDIRECT

VI. Getting Started

Table of ContentsTable of Contents

Three Services in One Simple-to-Use Program

TeamRepDIRECT gets you connected!TeamRepDIRECT gets you connected!

Integrated into one comprehensive package or used as separate components, TeamRepDIRECT provides the service you need when you need it.

Getting You Connected

marketing your businessmarketing your business

Dynamic Website Management

Marketing

Marketing Your Business

What’s Your Internet Strategy?What’s Your Internet Strategy?

How’s your company website? Do you have one? Does it keep pace with your business? Is it an integral part of your company’s sales strategy? It should be.

Looking for a place to start but not sure where you’re going? TeamRepTeamRepDIRECTDIRECT can help. With TeamRepTeamRepDIRECTDIRECT’s’s component services, you define what best fits your specific needs and configure each component to best fit your business.


Establishing Your Web PresenceEstablishing Your Web Presence

Establishing a web presence is more that merely having a website, it’s about traction. Providing a clear purpose, function and benefit, not just for the visitor, but for yourself. If it’s not setting the pace, it still needs to keep pace with your business if it’s to be of value to you.

TeamRepTeamRepDIRECTDIRECT’s’s Website ManagerWebsite Manager is designed with the small business owner in mind who desires to have a web presence, but with minimal requirements of time and resources.


TeamRepTeamRepDIRECTDIRECT’s’s Website ManagerWebsite Manager is Simple, Practical, Functional and Efficient

You’re In ControlYou’re In Control

With TeamRepTeamRepDIRECTDIRECT’s’s Website ManagerWebsite Manager, you’ll have your own company website up and running in a matter of minutes, without any programming or website experience required. Nothing to learn and no other cost to maintain – you control the content. Preconfigured template pages provide information and functionality that include the following:

Welcome News & Announcements

About Us Our Services

Current Specials Web Catalogs

Store Info Terms of Use/Privacy Policy

Easy to use, the Website ManagerWebsite Manager lets you edit and preview each page as you go. When you’re satisfied with your content, simply publish your website and you’re set to go. Need to make a change, no problem, make your changes within the program and update your site with a single click of a mouse – anytime and as often as necessary.


Selling On Your SiteSelling On Your Site


Don’t just market through your website, sell through it! TeamRepTeamRepDIRECTDIRECT is designed to integrate the Online Retail Flyer and Custom Web Catalogs right into your company website to provide a seamless, easy-to-use e-commerce package.

Featured products from the Online Retail Flyer can be displayed right within the pages on your site, enabling you to promote your store items and even sell them online if you desire. Custom Web Catalogs that are used to service specific accounts are accessible right from within your website, enabling you to traffic all of your customers to one single point of sales.

promoting your products & servicespromoting your products & services

Online Retail FlyerOnline Retail Flyer

Promotion

Promoting Your Products & Services

Promote Your ProductsPromote Your Products

Promote special products and deals to your customers and help drive them into your store for special events and sales. An easy-to-use wizard guides your through the process of creating and updating your retail flyer.

Use it to introduce new products or to feature current sales – at any time and in a moments notice. TeamRepTeamRepDIRECTDIRECT’s’s Online Retail FlyerOnline Retail Flyer is intended to work in conjunction with the other service components of TeamRepTeamRepDIRECTDIRECT as well as on its own.

TeamRepTeamRepDIRECTDIRECT’s’s Online Retail FlyerOnline Retail Flyer provides a quick, efficient, effective and cost-savings way to promote your products.


Staying CurrentStaying Current

The Online Retail FlyerOnline Retail Flyer provides a dynamic means to promote your store items online as well as in print. Want to have a “Special of the Day” but can’t afford to promote it – not anymore. Changing the content of your flyer takes only a minute and even less time to update it. A great alternative to obsolete flyers and expensive promotions.

With TeamRepTeamRepDIRECTDIRECT’s’s integrated contact management, contacts can be automatically generated making it easy to get the word out for your next promotion. .


E-Commerce EnabledE-Commerce Enabled

No matter whether you want to promote or sell, your Online Retail FlyerOnline Retail Flyer lets you do both. No special requirements, no added work. Just drag and drop the items you wish to include and select your pricing and TeamRepTeamRepDIRECTDIRECT will do the rest.

Whether you manage your own website, outsource it or even if you’re linked to an e-commerce affiliate… TeamRepTeamRepDIRECTDIRECT’s’s Online Retail FlyerOnline Retail Flyer can supplement your site to highlight targeted sales events and specials.


expanding your sales opportunitiesexpanding your sales opportunities

Expanding Your Sales Opportunities

Account Specific Web CatalogsAccount Specific Web Catalogs

Sales

While TeamRepTeamRepDIRECTDIRECT provides an efficient and effective means to market and promote your team business, the primary and most significant benefit of using TeamRepTeamRepDIRECTDIRECT is right where the rubber hits the road… SALES!

There’s no better way to expand you sales opportunities than by dramatically expanding your access to consumers. And direct access to individual consumers within each and every team account is where TeamRepTeamRepDIRECTDIRECT truly stands alone.

More Access Means More SalesMore Access Means More Sales


Custom Web CatalogsCustom Web Catalogs are just the ticket to maximize the efforts of your sales reps and significantly expand your sales opportunities. Targeted and focused, Custom Custom Web CatalogsWeb Catalogs enable you to service every account with the products your want to sell, when you need to sell them, and at the pricing specific to the account.

Catalogs that are meaningful to them and profitable to you – available even when you aren’t. Each catalog offer fully-functional e-commerce and is accessible on the Internet. Additionally, each catalog created includes an automatically generated printable version of the catalog as well as the respective order form.

Account Specific CatalogsAccount Specific Catalogs


With the TeamRepTeamRepDIRECTDIRECT catalog wizard, building and maintaining Custom Web Custom Web CatalogsCatalogs is easy. Within minutes you can create a custom catalog that will enable you to access, communicate, sell and service the individual consumer.

And what’s more, modifying the contents of a catalog can be done at any time which means each catalog is current and never obsolete. With Custom Web Custom Web CatalogsCatalogs, the benefits are numerous and the opportunities limitless.

Catalogs That Save You Time & Make You MoneyCatalogs That Save You Time & Make You Money

TeamRepTeamRepDIRECTDIRECT’s’s Custom Web CatalogsCustom Web Catalogs offer an additional means to sell and service your accounts. Whether unlocking new sales or supplementing existing sales, Web Catalogs can be customized to serve distinctively different purposes depending on your need.


The Right Catalog For The Job The Right Catalog For The Job

Team Specific Catalogs Commercial Account Catalogs

Booster Club Catalogs Surplus Product Catalogs

assessing the opportunityassessing the opportunity


The Individual & Player PurchaseThe Individual & Player Purchase

Today’s Team BusinessToday’s Team Business

Rooted in tradition or simply stuck in it, today’s team business remains fundamentally much the same as it has for years.

Primarily based on “team” concept: team needs it, dealer provides it, school pays for it

Providing essential team goods and services to schools and other institutions is generally the “bread & butter”

Nature of business is challenging & time consuming (custom items, fragmented communication, last minute)

Team rep’s role typically focused on meeting with coaches, getting the single order, providing the service

Individual player business, if any, serviced primarily through coach, team/parent meetings, and/or retail


The Growing TrendThe Growing Trend

As market opportunities in the sporting goods industry continue to expand, the dividing line between team sales and the individual player purchase continues to narrow. Retailers, E-tailers and Catalogers already servicing the individual consumer are steadily targeting “traditional” team business adding more competition to an already thin market segment.

Continual cut-backs in school and athletic program budgets have not only affected “what is being sold” but, more importantly, “who is doing the buying”, only compounding what has become a growing problem for team dealers. As more and more of the purchasing dollars shift away from the institution, more and more purchasing dollars are shifting toward the individual consumer - the players and parents.

As player purchases have steadily grown, creative “player purchase” solutions have not, leaving the team’s “end-user” business largely under-serviced by most team dealers.


Team Sales (Player Purchase)Institutional Sales (School P.O.)

Fixed Target / Fewer Orders Very Competitive Lower Margins Shrinking

Moving Target / Individual Orders Hard to Reach Higher Margins Growing

$ 2 Bil* $6-8 Bil*

The Bigger PictureThe Bigger Picture

*AAPPS market estimates (in whsl $)

Established relationships, added value and direct service provide team dealers a distinct advantage in each segment of the team market, but the majority of team business remains institutional.


IF…

~ $2 Billion* (wholesale) sold to schools @ 25% margin equates to $667 Million Profit

AND…

~ $6 Billion* sold to team’s players @ 35% margin equates to $3.2 Billion Profit

THEN…

Player-Purchase Profits amount to 4- 5X that of Institutional Profits


Opportunity or Not?Opportunity or Not?

Considering the dollar size and average margins of institutional sales and player purchase sales, there’s no question of which offers the greatest profit opportunity, yet much of the player purchase has been left on the table by team dealers because it’s been too difficult to access and too costly to service.


OtherRetail

Catalog

Team Dealer Products

Team Member Needs

Limited Access Coach in MiddleTime ConstraintsLogistics

One of the biggest challenges facing every team dealer is the “bottleneck” of the team sale. Team dealers are currently only able to effectively service a small portion of the team’s player needs. The result - missed team dealer revenue opportunity because players go elsewhere to buy.

Problem #1Problem #1


Those team dealers that have managed to gain access to the individual player purchases typically face an equal challenge in managing the individual micro-orders and chasing the individual payments. The result – more time and less money to the team dealer.

Team Member Orders

Sales Orders

Problem #2Problem #2



Team Member Needs

TeamRepDIRECT addresses the issue of “getting access” by creating a direct communication, sales and service pipeline to the consumer, eliminating the “bottleneck” and enabling the team dealer to more effectively and efficiently meet the needs of teams, and most importantly, the players.

This “DIRECT Access” results in team dealers having initial and ongoing access to every player, increased sales, and improved service to the entire team.


Team Member Needs

The Direct Access SolutionThe Direct Access Solution


Team Members Orders

Sales Order

TeamRepDIRECT addresses the issue of “having access” by enabling and automating individual player purchase orders into a single team order the team dealer to more effectively and efficiently meet the needs of teams, and most importantly, the players.

This “Order Consolidation” results in team dealers having the ability to manage and service player purchases in much the same traditional way team sales orders are handled. The result – reduced costs of sales, more margin of profit, and more money made.

The Direct Access SolutionThe Direct Access Solution


Direct Relationship with Coaches (accessibility, loyalty)

Ability to Better Assess Team Needs (you know “Team”)

Team Dealer Pricing (better team values vs. retail pricing)

Ongoing Service to Team (commitment to servicing team’s needs)

“First Pickins” (access to players before they go elsewhere to buy)

Leveraging the Team Dealer AdvantageLeveraging the Team Dealer Advantage

TeamRepDIRECT helps team dealers to leverage their advantages over major retailers and catalogers by effectively addressing their traditional challenges and opening the door to new and significant profit opportunities.


DIRECT Benefits With DIRECT ResultsDIRECT Benefits With DIRECT Results

Directly access and communicate with consumers – coach not required

Increase the sales opportunity – more products to more consumers

Extend the selling window – no longer limited to team meetings

Automatically build and sort team contacts – includes individual team members

Take online orders – dramatically reduce the “payment chase”

Consolidate individual orders into single team orders – business the way you’re use to

Dynamically maintain online and printed sales collateral – nothing is obsolete

Save you time and make you money

Developed specifically for this industry, TeamRepTeamRepDIRECTDIRECT provides an easy-to-use, flexible and affordable means to meet the varying needs of your business. As simple as click, drag & drop, TeamRepTeamRepDIRECTDIRECT offers team dealers a comprehensive and powerful sales solution that can:



School Purchase Player Purchase

Purchase Budget Purchase Opportunity~ $20-35K per year in sales ~ $50-80K* per year in sales~ $5-9K profit ~ $15-30K profit

* Multiple Sports for Men and Women Footwear: ~ $15-30K Apparel: ~ $15-20K Equipment: ~ $15-20K Accessories: ~ $5-10K Booster club: ~ $10K+

Supplementing The Institutional SaleSupplementing The Institutional Sale

The supplemental sales opportunity from the player purchases across the teams of the many schools alone is substantial and unlike most retailers, E-tailers and catalog companies, team dealers are uniquely positioned to capture a sizable share of this business.


Assess Your Own OpportunityAssess Your Own Opportunity

For today’s team dealer and team rep, efficiently supplementing the “institutional sale” can significantly impact the bottom line.

For the Team Dealer:100 Schools @ $50K = $5-8 million in Added Sales

For the Team Rep: 20 Schools @ $50K = $1 million in Added Sales

@ 10% commission = $100k in Added Income

The player purchase opportunity across the schools many teams and a territory’s many schools is tremendous, benefiting the team dealer and team reps alike.


Inside TeamRepDIRECT

Inside TeamRepInside TeamRepDIRECTDIRECT

Website ManagerWebsite Manager


Building and maintaining your own professional website is easy. Add commerce to your website through the Online Retail Flyer and Custom Web Catalog services.

Simply click on a tab for the website page you wish to edit and see your changes in the preview window. Add your company logo and other images as necessary. Select from any one of the preconfigured color schemes.

Master Price BookMaster Price Book

The basis for building custom team catalogs is the team dealer’s Master Price Book. The Master Price Book contains those items that will be included in a custom Web Catalog.

New Master Price Book items can be created for any product, custom product or apparel quickly and easily, providing unlimited flexibility for the team dealer.

Detailed product information and an item image can be added when creating a Master Price Book item. Each item typically contains the same type of information about the product as can be found in a manufacturer’s printed product catalog.


Setup Master Price Book

Create/Select Team

Click, Drag & Drop

Customize & Preview

Flyer & Catalog BuilderFlyer & Catalog Builder

Creating your Retail Flyer and custom team catalogs that are tailored to the specific needs of each team account is as easy as 1 • 2 • 3

CREATE CUSTOMIZE PUBLISH

TeamRepDIRECT enables team dealers and team reps to create, customize, and publish team-specific fully functional custom Web Catalogs in minutes.

Publish to Print & View

Take Orders


Online Retail FlyerOnline Retail Flyer

The Online Retail Flyer can be used on its own or integrated into your TeamRepDIRECT created website. Additionally, it can be used within any existing website, adding online order and e-commerce capability in minutes.


Display individual product information and images for all of your promotional or sale needs. Flyer contents can be modified at any time, making a truly dynamic sales tools that never becomes obsolete.

Dynamic Sales CollateralDynamic Sales Collateral

Printed Catalog / Order FormOn-line Web Catalog

Each published catalog is a fully functional e-commerce enabled Web Catalog that includes an automatically generated Printed Catalog and corresponding Order Form.

Greet your targeted consumers, namely team players and their parents, with the selection of product and pricing specific to them. Want to change your product mix or need change a price, no problem. Modifying catalog content is a snap and updating your catalog is free, making every catalog a dynamic, up-to-date extension of your current sales efforts which means no more obsolete flyers or outdated sales collateral.


Integrated Contact ManagementIntegrated Contact Management

Regardless of the catalog application, having “DIRECT Access“ to the consumer is essential in maximizing the sales opportunities. As players or individuals from a team initially visit their team’s Web Catalog, contact information is automatically created and organized by team/account within an integrated address book. From that point forward, communicating, servicing sales and generating ongoing business with each customer is “direct”.


Streamlined Order ProcessingStreamlined Order Processing

Generating individual orders can increase sales, but it doesn’t necessarily increase profits. Having the ability to manage and process individual orders efficiently is one of the major benefits of TeamRepDIRECT. Automated consolidation of individual orders into a single team sales order streamlines the order process and allows for efficient integration into any existing sales or accounting system. No more stacks of individual orders to sort and tally. With TeamRepDIRECT you can view orders, contact customers, confirm orders, edit orders, check payments, process the orders and run reports with just a few clicks of the mouse.

Detailed viewing and control of individual player purchases

One-click order confirmation and customer communication

Automated order consolidation of individual player orders


Getting Started

Section VISection VI

Getting StartedGetting Started

There’s No Better Time Than NowThere’s No Better Time Than Now

If saving time and making money are of interest to you than TeamRepTeamRepDIRECTDIRECT should be too and there’s never been a better time to start than now. If you feel that you’re too busy… you just very well could be the one with the most to gain.

We’ve made the investment of time and money to get started with TeamRepTeamRepDIRECTDIRECT very minimal to you for one reason – we believe TeamRepTeamRepDIRECTDIRECT provides the most economical and effective solution available for team dealers to maximize their sales and profit potential and we’re willing to bank on it.

We understand the fact that as one season goes, the next season perpetually comes and for most team dealers there’s very little down time. We also recognize the apprehension that exists when it comes to tackling something new and it’s to each of these that TeamRepTeamRepDIRECTDIRECT delivers. TeamRepTeamRepDIRECTDIRECT is simple to learn, easy to use and setting up TeamRepTeamRepDIRECTDIRECT for your team business can typically be done within the normal course of a business day.

So if saving time and making money are important to you, there’s no better time than now.

Getting Started

How To Begin How To Begin

Getting started has never been easier and to help make certain TeamRepTeamRepDIRECT DIRECT is right for you, you can demo TeamRepTeamRepDIRECTDIRECT at any time by simply downloading and installing TeamRepTeamRepDIRECTDIRECT right from our website.

See for yourself how simple-to-use and incredibly effective TeamRepTeamRepDIRECTDIRECT can be with no risk or obligation whatsoever.

When you’re ready to put TeamRepTeamRepDIRECTDIRECT to work for your team accounts, simply click on the “Get User License” button from the main menu of the program and obtain a TeamRepTeamRepDIRECTDIRECT User License right online… it’s that simple!

Getting Started

Help and SupportHelp and Support

Just like your business, our business is based upon relationships and satisfied customers. We offer several means of support so you can get started very easily and learn how to use TeamRepTeamRepDIRECTDIRECT most effectively.

Help Menus. Throughout the tool you have access to context sensitive and comprehensive “Help” menus to easily guide you on specific issues.

E-Mail. We enjoy hearing from each of our licensed team dealer partners. It is your valuable feedback that helps us continue to make this tool work better and better for our team dealers. We believe in win-win relationships and it starts with providing you all the support you need.

Website. Our website is designed to be a user resource guide to help keep you informed through announcements and enhancement updates, helpful tips, and other relevant application topics to maximize your opportunities with this powerful new tool.

Telephone. We offer direct telephone support and over-the-phone walk-through training to guide you through the process of getting started. Extended support is also available at a nominal fee.

Getting Started

Thank you for your time and interest in TeamRepTeamRepDIRECTDIRECT. We hope this presentation has provided a better understanding of what TeamRepTeamRepDIRECTDIRECT is about and how it can be of benefit to your business.

If you have any questions or would like additional information, you can call us directly at (360) 428-6773 or email us at [email protected]. We would also encourage you to look around throughout our website as it contains up-to-date announcements, tips and information, including sales/costs calculators to help you assess your specific opportunity.

Thank you again and we look forward to being of service to you.

Thank You Thank You

a service of APPLIED Applications, LLC

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