A SHORT HISTORY OF PACKAGINGFROM THE UTILITARIAN TO THE EXPERIENTIAL

GORDON HAFF @ghaffTechnology Evangelist, Red Hat26 January 2017

WE DON’T NEED NO PACKAGING

ENIAC PROGRAMMING

Appert jar - 1810

De Girard tin can - 1811

Can opener - 1855

American Can Company - 1901

PRESERVINGFOOD

Barrels

Wooden boxes

Corrugated paper - 1871

PROTECTINGSHIPMENTS

https://stopdisablingselinux.com/

TRANSACT

STANDARDS

ROMAN WINE

Amphora quadrantal = 39 liters

1974

Marsh Supermarket in Troy, Ohio

PRODUCTS AS PACKAGES

Henry Ford

SOFTWARE PRODUCTS

DependenciesTestingDeliveryUpdatesDocumentationSupport

ISV INDUSTRY

Cincom, 1968

Thomas M. NiesTom RichleyClaude Bogardus

General store

1800s

A & P

Founded 1859

Self-service 1930s

Condensed milk - 1856

Paperboard carton - 1817

Corn Flakes - ~1906

Hills Brothers coffee - 1900

Beer bottles

Beer cans - 1935

What it’s for

How to use

Warnings

Product comparisons

Complementary products

Help

Documentation

Blogs

Books

Demos

Conferences

“Playbooks,” manifests, etc.

US nutrition facts label

Mandated by FDA 1990

Sherley Amendment prohibits labeling medicines with false therapeutic claims in 1912 (US)

INTEGRATE&BUNDLE

FORTUNATELY WE DON’T DO THAT IN SOFTWARE

So you want to DevOps some containers do you?

"Packaging is no longer simply about packaging the object—it is about the unboxing experience and art directing. This is where the process starts for designers today: you work backward from the Instagram image to the unboxing moment to the design that serves it."

Grant Wenzlau

PROJECTS TO INTEGRATED PLATFORMS

Display adsClassified adsCrossword puzzlesWire service newsSportsWeatherInvestigative journalismPhotosComicsCelebrity gossipBird cage lining

THE BUNDLE: (MOSTLY) FAVORS SELLER

TYING IN TECH

Various IBM-related anti-trust cases

Pre ~1983 AT&T phones leased by local Bell operating companies

Data General v. Digidyne (1985)

Microsoft Internet Explorer

DRMd ink cartridges

BUT MAY NOT WANT

WHILE PRESERVING FREEDOM TO TINKER

SOFTWARE’S PACKAGEDTENSION

Open source enablesunbundling

SaaS aggressively bundles

(See also SOG’s The Future of Open Source, June 2016)

CREDITS

Amphora: Wikipedia, Ad Meskens https://en.wikipedia.org/wiki/Amphora#/media/File:Amphorae_stacking.jpgBarrel jump: http://www.mountainlifemedia.ca/2014/02/olympic-wish-list-bring-back-the-barrel-jump/Hunter/gatherer: http://missinghumanmanual.com/?p=777Floppy disks: George Chernilevsky, WikipediaCasks: http://www.drinkingcup.net/understanding-maturation-part-1-know-your-casks/Appert canning jar: Jean-Paul Barbier/WikipediaTin can: Sun Ladder/WikipediaCat in peanuts: Mitsy McGoo https://www.flickr.com/photos/scmtngirl/92218305Coke bottle: https://medium.com/digital-packaging-experiences/the-anatomy-of-product-packaging-c746a7d6597d#.hqiwvnn3giPhone: iLoungeIKEA/GM: Motifake.com

CREDITS

Unit pricing: ABCOpen source vs. cloud - IlluminataBrand Promise: http://www.watermelonsocial.com/brandpromise/Model T: WikimediaKegs: Micromatic