| Date post: | 12-Jul-2015 |
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Software |
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1 © 2014 IBM Corporation
softlayer.com bluemix.net ibm.com/marketplace
IaaS PaaS SaaS
Simon Baker Business Development Manager
IBM Ecosystem [email protected]
@SimonARBakerslideshare.net/SimonARBaker
2 © 2014 IBM Corporation
ibm.com/marketplace
SaaS
3 © 2014 IBM Corporation
StorageStorage
NetworkingNetworking
VirtualisationVirtualisation
ServersServers
MiddlewareMiddleware
OSOS
RuntimeRuntime
IaaS
DataData
CodeCode
4 © 2014 IBM Corporation
APIs
SaaS
LL
MM
SS
DataData
$ $AnalyticsAnalytics
Value
Value
5 © 2014 IBM Corporation
LL SS
https://developer.ibm.com/marketplace/docs/vendor-guide/https://developer.ibm.com/marketplace/docs/vendor-guide/
MM
6 © 2014 IBM Corporation
Dev Ops
Liberty for Java
RubyNode.js “Bring Your Own Buildpack”
SQL Database
JSON Database
Mongo DB PostgreSQL
Mobile Data
Data ManagementServices
MQTT
CloudCode Mobile App Mgmt
Mobile Services
Mobile Quality
Assurance
BLU Data Warehouse
MySQL
Twilio
Data Cache Session Cache
Elastic MQ
Web & AppApplication
Decision SSO Redis
MapReduce
RabbitMQ Log Analysis
Historian
Internet Of Things
Push
Runtimes
Monitoring and Analytics
Git Hosting
DeploymentAutomation
Web IDE Agile Development
SaaSSaaSSaaSSaaS
https://developer.ibm.com/marketplace/docs/vendor-guide/https://developer.ibm.com/marketplace/docs/vendor-guide/
7 © 2014 IBM Corporation
SaaSSaaS
https://developer.ibm.com/marketplace/docs/vendor-guide/https://developer.ibm.com/marketplace/docs/vendor-guide/
$APIs
API Economy
API Economy
8 © 2014 IBM Corporation
LL SS
https://developer.ibm.com/marketplace/docs/vendor-guide/https://developer.ibm.com/marketplace/docs/vendor-guide/
MMSaaSSaaSSaaSSaaS
9 © 2014 IBM Corporation
How will IBM help Business Partners attract, convert, and retain customers?PR & digital demand genIBM drives traffic to the marketplace through PR, ad buys, paid search, paid social media placements, contextual targeting (e.g., site referrals)
MerchandisingIBM offers a number of on-site merchandising opportunities including: premium home page placement of selected services, cross-selling with IBM services, inclusion in solutions for select services, and rotational, themed, and performance-based placements
IBM product linesIBM product owners behind over 200 marketplace properties such as Bluemix drive marketplace traffic
BadgingIBM will provide you assets to associate your offering with us in your own promotional campaigns
Dashboard & MyServicesDashboard helps you see customer usage patterns and trends. MyServices brings customers back to the marketplace to manage their services, creating further opportunities to cross-sell / upsell
Sales force enablementSelect strategic services with strong marketplace performance may be eligible for enablement to the IBM sales forceIBM may promote certain marketplaces services, include IBM’s own services, which
complement or compete with other marketplace services.
10 © 2014 IBM Corporation
Each service has standardized presentation and order pages.
‘Powered by’:
SampleSample
11 © 2014 IBM Corporation
How will IBM and Business Partners handle commerce?
Commercial model will follow established marketplace models.- IBM will invoice the customer and collect payment.- Different options for metering and billing, including support for complex metering by
taking metering information from the Business Partner as part of the regular billing cycle.
- IBM retains a royalty.- Business Partners will be responsible for their costs of delivery, including
infrastructure.
Business Partners continue to establish and maintain direct relationships with customers.
Business Partners must ensure their services meet production SLAs with production level support.
First commercial capability launched in Q3 2014, supporting US transactions with credit cards. Additional functionality will be provided in successive upgrades, including support for non-US transactions.
Will support US federal government requirements for usage by federal users in 2015
12 © 2014 IBM Corporation
How do Business Partners participate in IBM Cloud marketplace?
4. Create your initial listing (2-3 days)After joining the IBM Cloud marketplace, you create your listing as a referral using the self-service portal to provide basic information such as your service name and description.
5. Integrate your service to marketplace (3 weeks)Within 90 days of signing the IBM Cloud Marketplace Business Partner agreement, you must integrate your service to the IBM Cloud marketplace APIs. Services designed for Bluemix must support an additional call.Details here > https://developer.ibm.com/marketplace/docs/vendor-guide
6. Qualify for integration to premium options (e.g. Bluemix) - Can be done in parallel with steps 3 - 5Prospective Bluemix, PureApplication Service on SoftLayer, or HPC Analytics services must meet certain additional criteria.
1. Apply to Become a Business Partner Complete and submit the Nomination form to be considered for partnership in the IBM Cloud marketplace.
2. Qualify for the IBM Cloud marketplaceWe will review your form and reply as quickly as possible to discuss your service and next steps. Some replies take up to two weeks, depending on your service. To qualify for premium programs (e.g. Bluemix), services must meet additional criteria.
3. Accept the terms and conditionsOnce you are invited to include your service, you will need to accept the IBM Cloud Marketplace Business Partner terms.
13 © 2014 IBM Corporation
IBM Global Entrepreneur Program for Cloud Startups
Reaching developers in early lifecycle to ensure IBM technologies are chosen
*Up to 120K Free Cloud Usage Credits- More cloud credits than key top competitors
Enterprise Client Connection to Entrepreneurs
World wide Technical Support
Global Go-To-Market
*up to $120K based on meeting eligibility requirements and qualification levels
More
Leader
Leader
Leader
14 © 2014 IBM Corporation
1.Softlayer - www.softlayer.com- $250 offer for new registrations before the end of the year
2. Bluemix – www.bluemix.net
3. Bluemix Workshop• 11th November: Shoreditch Village Hall, Hoxton Square
Register - bit.ly/svhworkshop
• 21st January: IBM Hursley, WinchesterRegister - http://bit.ly/bluemixworkshophurs
4. IBM Marketplace - ibm.biz/MarketplaceFromSimon
5. Onboarding - https://developer.ibm.com/marketplace/docs/vendor-guide/
6. IBM Global Entrepreneur Program - link
7. IBM Global Entrepreneur Program for Cloud Startups - link
15 © 2014 IBM Corporation
softlayer.com bluemix.net ibm.com/marketplace
IaaS PaaS SaaS
Simon Baker Business Development Manager
IBM Ecosystem [email protected]
@SimonARBakerslideshare.net/SimonARBaker
16 © 2014 IBM Corporation
Softlayer offers a Global Cloud Platform of infrastructure choices for greater business agility
Infrastructure choices
Mix and match bare metal, virtual server instances and turnkey private clouds
Reserved
Infrastructure Management System
Common management interface and API across unified architecture
Triple Network Architecture
Public, Private and management networks.
• Mix and match physical or virtual, dedicated or shared, manage via API, provision automatically in real-time, granular security, hourly or monthly.
• Metered access to public network, unmetered access between server and data, out-of-band management via VPN connection, 100% SLA network.
• Only infrastructure solution with a common management interface, across a unified architecture, 240 back-end services with more than 3,400 API methods
softlayer.com
IaaS
