Asimpleandsystematicwaytobuildyourrelationshipbusinessthrough
referrals,recommendationsandreputation
Venture backed Aug ’14 Backed by National Associations of Realtors
Acquired by SmartZip in Mar ‘17Daniel Hodges | Founder Reach150
• No shortage of marketing opportunity for you
• Little patience to learn new/complicated systems
• Compliance is not an afterthought
• Lending is a relationship business
• You are as important as the product
• Your clients are making a big/infrequent decision
• The business is strongly driven by referrals
What is a relationship business?
Grow your business through referrals
Close more business through reputation and recommendations
www.Reach150.com
Referrals yield huge returns
Your Business Fueled by Referrals
Organic Growth
Source: Tom Hopkins
more likely to do business with you6X
• Referral culture is built in
• Predisposed to like you
• Vetted by your network => more pleasant to work with
• Referrals are “free"
Referred clients are better clients
Trust referrals from people they know
Your Clients Like Referrals
92%Source: Nielsen
• They don’t want to become experts
• They don’t know what to ask
• A referral makes them want to choose you –they will validate you
Clients are not qualified to evaluate you
• Enjoy helping their friends and clients
• Need you to close business
• Like helping you if it helps them
Become refer-able
Your referral partners want you to succeed
ofRealtorshavestartedablog- farfewerhave
maintainedthem
12%Source: Contactually Real Estate
Statistics 2015
Ofyourclientswillsaysomethingniceaboutyouonline- ifyoumakeiteasy
Nearly Half
Source: Reach150 Statistics
• Testimonials
• Take photos that make you “look” good
• Videos of your clients are great, too
Let your clients create content
Seek small, bite sized, content thatcreates evidence of excellence
Of adults are on Facebook– Get your content to them.72%
Source: Contactually Real Estate Statistics 2015
• Ask them for referrals
• Distribute your “evidence of excellence”
ü Social media
ü Search engines
ü Where ever your referral network goes online
Remind your referral network you want their referrals
Of your clients will research you before they call you.
90%Source: Googles’s ”Zero Moment of Truth”
• Distribute your “evidence of excellence”
ü Social media
ü Search engines
ü Where ever your prospects go online
ü Any other marketing you do
Those evaluating you need to be aware of your excellent service
Collect evidence of excellence§ Client Testimonials (automated)§ Photos and video§ Referrals
Provide your list of prospects and referral network
ü Search (SEO) profile pageü Social Network integrationü Content for all your webpagesü CRM/Sales process
We’ll run your latest recommendation as a direct targeted advertisement1
2
3
Customer Recommendations!
• No need for your customer to login
• 50%+ response rate
Approve content with an email link
CustomerReferrals
Reach150asksafterrecommendationflow
Your Most Recent Testimonial as an Ad
Automated,ComprehensiveTestimonialCampaign
Demo
Best Practices• Grow your business by continually
proving you are worthy of a referral
• Close more business by proving you take care of your clients
• Contact [email protected] to schedule a meeting
Current Prospects
Community