46
GETTING STARTED ON FACEBOOK a simple guide for non-profits
Tina Hoang | Communications Manager - Strutta | t1nah
GETTING STARTED
ON FACEBOOKa simple guide for non-profits
CONTENTS
1THE 20 SEC
FB PAGE AUDIT
2ASSESSING THE
SITUATION
3SETTING YOUR
STRATEGY
4YOUR FIRST
PROMOTIONS
5EXAMPLES AND CASE STUDIES
6TIPS AND BEST
PRACTICES
133 19
393524
1THE 20 SEC
FB PAGE AUDIT
When your Facebook Page is set up properly people who are searching for your products or services find you and people who are interested in what you have to say like and recommend you
Check for these 5 things on your Page to make sure that yoursquore set up for success
THE 20 SEC FACEBOOK PAGE AUDIT
Do you have strong profile amp cover photos
Is your basic info complete and
accurate
Does your Page look good
Are you telling your story
Do you have a Facebook username
02 03
050505
Get a username See the guidelines
Timeline details and tipsLearn Page basics About Milestones
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
Note that you need at least 25 fans to get a username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
CONTENTS
1THE 20 SEC
FB PAGE AUDIT
2ASSESSING THE
SITUATION
3SETTING YOUR
STRATEGY
4YOUR FIRST
PROMOTIONS
5EXAMPLES AND CASE STUDIES
6TIPS AND BEST
PRACTICES
133 19
393524
1THE 20 SEC
FB PAGE AUDIT
When your Facebook Page is set up properly people who are searching for your products or services find you and people who are interested in what you have to say like and recommend you
Check for these 5 things on your Page to make sure that yoursquore set up for success
THE 20 SEC FACEBOOK PAGE AUDIT
Do you have strong profile amp cover photos
Is your basic info complete and
accurate
Does your Page look good
Are you telling your story
Do you have a Facebook username
02 03
050505
Get a username See the guidelines
Timeline details and tipsLearn Page basics About Milestones
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
Note that you need at least 25 fans to get a username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
1THE 20 SEC
FB PAGE AUDIT
When your Facebook Page is set up properly people who are searching for your products or services find you and people who are interested in what you have to say like and recommend you
Check for these 5 things on your Page to make sure that yoursquore set up for success
THE 20 SEC FACEBOOK PAGE AUDIT
Do you have strong profile amp cover photos
Is your basic info complete and
accurate
Does your Page look good
Are you telling your story
Do you have a Facebook username
02 03
050505
Get a username See the guidelines
Timeline details and tipsLearn Page basics About Milestones
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
Note that you need at least 25 fans to get a username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
When your Facebook Page is set up properly people who are searching for your products or services find you and people who are interested in what you have to say like and recommend you
Check for these 5 things on your Page to make sure that yoursquore set up for success
THE 20 SEC FACEBOOK PAGE AUDIT
Do you have strong profile amp cover photos
Is your basic info complete and
accurate
Does your Page look good
Are you telling your story
Do you have a Facebook username
02 03
050505
Get a username See the guidelines
Timeline details and tipsLearn Page basics About Milestones
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
Note that you need at least 25 fans to get a username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
THE 20 SEC FACEBOOK PAGE AUDIT
Do you have strong profile amp cover photos
Is your basic info complete and
accurate
Does your Page look good
Are you telling your story
Do you have a Facebook username
02 03
050505
Get a username See the guidelines
Timeline details and tipsLearn Page basics About Milestones
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
Note that you need at least 25 fans to get a username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
Note that you need at least 25 fans to get a username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Have you added milestones so people can see your organizationrsquos history accomplishments and progress
When was your organization founded When did you hold your first event When did you win your last industry award
Dont overlook this step as these details help to humanize your organization and bring context to your cause Add photos if possible to help paint the picture
Are you telling your story
05
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Your Facebook Page is now set up for success and ready to take on the world
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
2ASSESSING THE
SITUATION
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
1 KNOW YOUR STORY
2 KNOW YOUR AUDIENCE
3 KNOW YOUR SITUATION AND GOALS
BEFORE YOU JUMP IN MAKE SURE YOU
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
What is your unique voice and identity Are you a local volunteer
organization or a global foundation How can you bring your story to life
in a compelling authentic and personal way
Be true to your organization and develop your social media persona For
example see MailChimprsquos Voice and Tone guide
1 KNOW YOUR STORY
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Who are your looking to connect with How will they want to connect with
you What content will be important to them fundraisers or volunteer
events
Developing accurate user personas is an incredibly important practice
When you understand your target and look at your organization from their
perspective you can make stronger decisions in marketing and create a
much better user experience
If you need help with this see Hubspotrsquos template for creating user
personas
2 KNOW YOUR AUDIENCE
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Analyze and summarize your current situation on Facebook Whatrsquos
your existing Facebook presence like What are some stats on the
current activity level and engagement on the Page What are your
competitors doing What are your goals strengths weaknesses
opportunities and threats
Recognizing your current situation defining and prioritizing your
objectives and setting measurable goals will help you create a strong
Facebook strategy
3 KNOW YOUR SITUATION AND GOALS
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
COMMON OBJECTIVES
1 Drive donations and fundraising efforts
2 Generate brandcause awareness
3 Grow fanfollower base
4 Drive opt-in to newsletters
5 Increase engagement and inspire action
6 Gain user data and insight
7 Collect consumer generated content
$100 in donations from FB this month
Increase brand mentions by 10 today
Get 100 new fans this quarter
Get 50 new sign-ups this month
Get 5 volunteers sign up this week
Learn my communityrsquos favorite local newspaper so I can place ads
Get 20 photos from community for use in marketing materials
EXAMPLE GOALS
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
3SETTING YOUR
STRATEGY
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Now itrsquos time to tie it all together with a strategic action plan Given your resources map out a manageable plan and schedule
YOU KNOW YOUR STORY
YOU HAVE IDENTIFIED YOUR AUDIENCE
YOU HAVE DEFINED AND PRIORITIZED YOUR GOALS
YOUR FACEBOOK PAGE IS SET UP FOR SUCCESS
YOUrsquoRE ON THE RIGHT TRACK
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
GIVEN YOUR RESOURCES WHAT LEVEL OF ENGAGEMENT CAN YOU COMMIT TO
LEVEL 1 PRESENT BUT REACTIVE
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Who will manage Facebook How much time do you have to spend on social media activities How often will you post What upcoming events and partners can you tie promotions to
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
You have set up your Page for success but you donrsquot have the resources to be active on Facebook You appreciate the value of social media and reply quickly to questions and messages received
Your community knows that they can connect with you on Facebook as needed
LEVEL 1 PRESENT BUT REACTIVE
Yoursquore set up for success you know whatrsquos going on in your industry and community and share selective content on Facebook at least 1 to 2 times per week
Your community knows that when you share something itrsquos worth sharing
LEVEL 2 ACTIVE INFORMATIVE amp ldquoINFOTAININGrdquo
Yoursquore set up for success and engage daily on Facebook with your community Yoursquore an industry leader and yoursquore all about community connections
Your community looks to you for the latest news events diversions and fun
LEVEL 3 ENGAGING EDUCATIONAL amp ENTERTAINING
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Your Facebook strategy should take into account everything wersquove covered so far and have a healthy mix of content and promotions Create a plan for Facebook within your social media plan and schedule - and stick to it
Herersquos a sample social media plan template from Marketo and herersquos a sample editorial calendar from CMI
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
4YOUR FIRST
PROMOTIONS
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Work with a Facebook Preferred Developer like Strutta for your promotions and apps to make sure your Page is in the clear
Facebookrsquos Facebooks official Page guidelines includes an entire section on whatrsquos OK and not OK for promotions If yoursquore responsible for strategy or content for a Facebook Page you need to be familiar with these guidelines
Believe it or not Facebook has a team dedicated to monitoring and enforcing these policies and they are known to suspend Pages that donrsquot follow the rules
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
GO FOR ITNo matter what your level of
engagement we recommend getting
your Facebook Page started with always-
on apps like a Welcome Page that links
back to your website Twitter and
YouTube apps then work your way up
the pyramid of promotions
Start with quick simple promotions with a
low barrier to entry to generate interest
(like a polls and sweepstakes) and
graduate to more complex and involved
promotions (like photo and video
contests) as you grow your audience
and engagement levels
BARRIER TO
ENTRY
CO
NSU
MER
EN
GA
GEM
ENT
HIGH
LOW
BASIC FORM ldquoSWEEPSTAKESrdquo
TEXT SUBMISSION(RECIPE ESSAY ETC)
PHOTO CONTEST
VIDEOCONTEST
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
YOUR EVERYDAY ENGAGEMENT APPS
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Drive donations and fundraising efforts
Generate brandcause awareness
Increase engagement and inspire action
Advertise your next event or fundraiser and link to the RSVP page
Create a gallery to celebrate your ldquoVolunteer of the Weekrdquo or share your Twitter feed
Share a story and Link to your donation page on your website
COMMON OBJECTIVES FACEBOOK APP IDEAS
Create a warm and inviting entry that showcases your best branded content and draws customers in a Welcome Page
Whether you want to highlight your products upcoming events and promotions or share your best content our DIY builder gives you the freedom to design edit and launch branded apps to help you reach your goals Learn more
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Generate brandcause awareness
Increase engagement and inspire action
Create a Media Gallery to share your latest Instagram images
Create a Media Gallery to showcase your YouTube videos
COMMON OBJECTIVES FACEBOOK APP IDEAS
Show off your favorite videos photos and content from all over the social web to increase exposure views and and likes with a Media Gallery
You can create a single app for each of your social channels such as a Pinterest page or an all-in-one gallery that highlights your top videos photos and pins Learn more
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Generate brandcause awareness
Increase engagement and inspire action
Partner with a brand and offer a coupon to their services or products
Offer an exclusive coupon to your Facebook fans to your next event
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange for adeal or coupon
Everyone likes a good deal If you want to boost engagement coupons are one of the best ways to drive traffic to your site generate leads and increase sales
In an instant you can reward fans and convert them into paying customers Since our coupons have a unique tracking code you can easily measure the success of each promotion and test new offers to enhance response rates Learn more
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Drive opt-ins to newsletters
Grow fanfollower base
Create a newsletter or volunteer sign up form
Partner with a brand or event and do a fan-only sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Collect information in exchange foraccess to exclusive content
If you are looking for more insight than what you can gather from a basic poll our form is the perfect application
Collect valuable and useful data on prospective customers increase sign-ups and encourage Likes Learn more
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Increase engagement and inspire action Partner with a brand or event and do a sweepstakes or giveaway
COMMON OBJECTIVES FACEBOOK APP IDEAS
Gain user data and insight Get to know what your community likes and dislikes through polls
Generate brandcause awarenessHave your community vote up ideas fornext project or initiative
Need feedback on that new logo Wondering which product feature you should roll out next Poll your fans and find out what your community really thinks using our customizable voting gallery app
Photos and videos are more engaging than text and a great way to attract the attention of your fans Upload content and invite your audience to vote for their favorites Learn more
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
33
LEARN MORE LEARN MORE
YOUR NEXT LEVEL PROMOTIONS APPS
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
Log in at struttacom to test drive our apps for free
Go to Dashboard to build and manage your promotions
Go to Settings to manage your account and subscription
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
5EXAMPLES AND CASE STUDIES
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
FIVE HOLE FOR FOODThis savvy struttacares organization
used a Mighty Apps Form to host a
sweepstakes and boost engagement on
their Facebook Page
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
THOUGHT FOR FOODThought for Food a program developed
to inspire new ideas and bold
approaches to tackle the worlds food
issues used Struttas Contest App
house the TFF Challenge 2012 and a
Welcome Page to showcase finalists on
their Facebook Page
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
See more promotion examples and case studies from non profit organizations
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
6TIPS AND BEST
PRACTICES
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
BUILDING YOUR FAN BASE
Grow your audience by making Facebook a core part
of your online and offline presence
1 START WITH WHO YOU KNOW
2 LEVERAGE YOUR EXISTING ASSETS amp CHANNELS
3 CROSS-PROMOTE TO REACH MORE PEOPLE
4 RUN ADS AND SPONSORED STORIES
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
THE BASICS OF POSTING
bull Stick to your voice and persona
bull Post succinct messages (100 - 250 characters
see 60+ more likes comments and shares)
bull Post regularly as per your calendar (Facebook
recommends posting at least once or twice
per week and at optimal times)
bull Include a photo album a picture or a video in
your posts (they generate about 180 120
and 100 more engagement than the average
post respectively)
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
SIX TIPS TO HELP YOU CONNECT + ENGAGE
1
SHARE CONTENT WORTH SHARINGPost exclusive and curated content breaking news and emotional stories
2
3
EXTEND FACEBOOK TO YOUR SITEProvide engaging social experiences on your blog or website and use Facebookrsquos plugins
BE PERSONAL AND CONVERSATIONALUse a first person voice and get your audience involved with open-ended questions
USE VISUALSPhotos and videos in status updates to draw attention and increase engagement
BE ACTIVE IN YOUR COMMUNITYGive back to supporters and partners by highlighting their content and tagging them in posts
6
4
5
SPREAD THE WORDInclude your Page username ($comusername) in your emails newsletters and marketing collateral
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
LEARN amp GROW METRICS TO MEASURE
Total number of fans
Overall engagement rate
Other page-level post-level and advertising metrics
What day of the week most people visit
Which posts were the most engaging
Benchmark and improve
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
The great thing about marketing on Facebook (and social media) is that you can connect with your community see results and collect feedback in real-time Learn what works and what doesnrsquot work and continually improve
Deploy strategically Test immediately Adapt quicklyHave fun
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
FacebookCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpNon Profits on FacebookFacebook for Non Profits GuideSample social media plan templateSample editorial calendar
StruttaSet up your Page for a promotionResources and FAQsWelcome Page Builder Guide Voting Gallery Builder GuideMedia Gallery Builder GuideCoupon Builder GuideMighty Apps Builder Guide
Examples10 non profit and charity contest ideas
FACEBOOK RESOURCES FOR NON PROFITS
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
THANK YOUlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
