A sip project on customer preference on web based products

8/11/2019 A sip project on customer preference on web based products

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A

PROJECT REPORT

ON

STUDY OF MARKET POTENTIAL OF WEB BASED PRODUCT IN

BHUBANESWAR W.R.T. DATAPRO3X.

(DATAPRO3X, APPS, WEB SERVICES, SAPTASATI VIHAR, PALASUNI, BBSR-10)

A Summer Internship Project Report Submitted in Partial

Fulfilment of Master in Business Administration under

BPUT, Rourkela, Odisha

Submitted by:

JANMEJAYA JENA

REGD. NO- 1206258061

Internal guide: External Guide:

Mr. S. P. Kabisatpathy Mr.ChoudhurySachikant Das

Asst. Prof.(fin),Biitm, BBSR Field manager, Datapro3x,BBSR

BIJU PATNAIK INSTITUTE OF IT &

MANAGEMENT STUDYS, BIITM (2012-14)


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DECLARATION

I, Sri JANMEJAYA JENA, do hereby declare that this project

work entitled STUDY OF MARKET POTENTIAL OF WEB BASED

PRODUCT IN BHUBANESWAR W.R.T. DATAPRO3Xis my original

effort and it has not been submitted to any organization and

university other than BILU PATTNAIK INSTITUTE OF IT &

MANAGEMENT STUDIES, BBSR and DATAPRO3X, BBSR.This project

has been compiled for partial fulfillment of the award of

business management, degree under Biju Patnaik University

of Technology, Rourkela.

JANMEJAYA JENA

REGD.NO: 1206258061


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ACKNOWLEDGMENT

It is my proved privilege to release the feelings of mygratitude of several persons who helped me directly or

indirectly to conduct this project work.

I acknowledge with the sincere gratitude and deep

sense of relevance to Mr. SACHIKANTA CHAUDHURY DAS

(field controller), Miss. ITISHREE MANISHA PRUSTY (HR), of

datapro3x, BBSR branch for their inspiration, cooperation to

prepare this summer project report.

I am greatly indebtful and remain ever obliged to our

concern faculty Mr. S.P. KABISATPATHY,( Asst. Prof. Finance)

who has helped me directly and indirectly to complete this

piece of project report on many respect.

I also thankful to my friends who have more or less

contributed to the presentation of this project report .I will

be always indebted to them and I am grateful to my parents

who support me morally and financially. At last I thanks to all

respondents, whom I interviewed and who has given me

their valuable time and views regarding this topic and they

has helped me to understand the issues related to this topic.

JANMEJAYA JENA

REGD.NO:1206258061


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PREFACE

Market is the business function that identifies fulfilledneeds and wants, defines and measure there magnitude,

determines which target marks the company can best serve,

decide on appropriate products, price and programs to serve

these target markets and calls upon everyone in the company

to think and market is a leakage between a societys material

requirement and its economic pattern of response.

Marketing oriented is necessity in todays competitive

area. There are too many goods chasing too few customers.

The worlds economy political scenario is changing so fast

and it is hard time for many companies now.

In marketing if a problem in a company is properly

analyzed then that are also a kind of opportunity for the

company. Markers think is not so easy or it could not beapplied so successfully although it takes only a trimester to

learn marketing, it takes the whole life time to mastering.

The role of middle class people as most customers

constitutes a very large portion of the total Indian market

have made the marketers more attentive towards them.

Through this price of project work is a part of our MBA

curriculum, I had a chance to reflect all my managerial

knowledge and skills which I have gained through class room

session to shed light on some major and most important

things of marketing viz. customer behavior, brand

positioning, targeting, market segmentation etc.


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INTERNAL GUIDE CERTIFICATE

This is to certify that Mr. Janmejaya Jena, bearing the BPUT

Regd, no. 1206258061 of the college Biju Patnaik Institute of

IT & Management Studies, Bhubaneswar has successfully

completed his summer project work on the title study ofmarket potential of web based product in Bhubaneswar w.r.t.

datapro3x.

This is his own original work. This has neither been copied

from anywhere else nor submitted for any other purpose.

I wish him all success in future.

Place: Bhubaneswar Mr. S.P. Kabisatpathy

Date: Asst. Prof. Finance

BIITM, BBSR


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DATAPRO3X AAPS, WEB SERVICES .

EXTERNAL GUIDE CERTIFICATE

Guide Name: Mr. SACHIKANTA CHAUDHURY DAS

Designation: Field controller datapro3x

This is to certify that the project report entitled STUDY OF

MARKET POTENTIAL OF WEB BASED PRODUCT IN

BHUBANESWAR W.R.T. DATAPRO3X has been prepared by

JANMEJAYA JENA under my supervision and guidance, for the Partial

fulfillment of MBA in field work satisfactory.

Signature of H.O.D Signature of Guide

Date: Date:


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CONTENTS

INTRODUCTION

COMPANY PROFILE

EXECUTIVE SUMMARY

RESEARCH METHODOLOGY

DATA COLLECTION METHOD

QUESTIONNAIRE

RECOMMEDATION

OBJECTIVE

CONCLUSION

LITRETURE OVERVIEW

BIBLIOGRAPHY


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INTRODUCTION

The bright feature of accompany more on the new technologyand revolutionary inventions. It is about understanding

people needs and behavior and how changes in society and

technology will affect our lives. Now a day the people life has

become very luxurious they dont want to take any type of

risk and the PC has been developed to remove their

difficulties in case of communication. Now a day IT prevails

all over the world. Where ever we go in trains, trams buses

and cars we see people constantly busy with their PC with

their important work or sampling time passing. Now a day IT

sector is a growing and emerging field in the corporate

world. It is taken for granted that more research need is

tactically and specific, but a few business issues exit in

vacuum. Because we understand an have worked for years

through processes. We can supply insights and strategic

solution that are more relevant and actionable. Whether we

provide research in just one area or guide innovation from

concept inception through market interdiction.

All successful products start with an idea and a

potential business market. Sometimes there are as sketchy as

people want more convenience, but more often the ideas

and the markets are fairly well defined. This definition is

what guides the development and ensure that the resulting

products and service will stay true to the organizationalvision Datapro3x can play an important role in this stage by

helping to establish a clear understanding of the market,

clarifying and developing the term grasp of key topics and

providing feedback and information or initial concepts.


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The customer is the central pivot around which the business

revolved and keeps it in existence. If the purpose of the

business is to create and keep a customer, it is imperative

that he must be focal point of all business activities the

central theme of the marketing concept is that of business is

to identify, anticipate and to satisfy customer need & desire.

The rational of marketing concept implies that company

management makes all design in term of marketing

orientation which beings with customer. The concept

recognizes that the director success of failure the customer is

the key concern in determining the company polices &

actions. All other activities of the business are integrated &

balanced in term of what is best for the company in the

market place.

It is very important to establish the customer

perception of the quality of the product and service provided.

It is known fact that customer rarely complain they just dont

come back. Customer loyalty is consider is to be worth ten

times the price of the single purchase, as a loyal customer

will return to make further purchases.

Moreover researchers claim that if the customer

doesnt like the product or service, he will tell on an average

eleven more people. This illustrates the importance of

ensuring customer satisfaction.

Customer satisfaction research is an increasingly

becoming an essential ingredient in any program aimed at

maintaining, if not increasing the customer base andrevenues, enhancing brand value, etc. conducting customer

satisfaction research through a third-party has the advantage

that the responses obtained are more reliable, as the

respondents are more frank with a third-person. This is

because in the case of third-party research, the customer-

vendor relationship does not get affected.


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COMPANY PROFILE

The company head office at Bhubaneswar plus 50+professionals spread all over the state of Orissa.

Company developed smart, technology, enabled solutions to

solve clients toughest challenges, demonstrating a

commitment to excellence and a passion for exceeding

expectations. Company makes apps that change your style of

life, business & everything else.

Company from being hardcore in software services have alsoventures to other sectors like:

OTHER SECTORS:-

HardwareAnd NetworkingSecurity Devices.

Company believed in complete environment where

everything is simplified.

Data pro3x provide many services those are:

Rich simplified suites

Enterprise Applications

Pro Websites

Data-Driven Sites

E Payment Gateways

Domain Registration

Website Hosting

Global Database Hosting

Bulk SMS Services

Enterprise Class Email Services


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It all started with 2 dynamic guys who had a dream, ingenuity

has been a force behind our success.

They are HimansuSekharSahoo(Managing Director)

&DebasisSahoo(Executive Director).

With them there are other members who help this two

director to reach greatest height. They are

ItishreeManishaPrusty(HR)

Technical Professionals Leads

NiranjanSahoo

Debendra Patel

PriyankarBhowmik

AND ALSO THE MARKETING MANEGER:- Sachikantchoudhry

and a host of sales managers, developers, designers &

Support Personnels .Its been a great time developing apps

&providingservices to such lovely & professional Clients.


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ABOUT THE WEB PRODUCTS:-

Datapro3x provides web based products like web application,customize software ,design websites and many more

services .It provides any type of software according to the

customers requirement in better quality.it never

compromise on quality

SOFTWARE

Generally it focus more on customize software andapplication software.

Two types they are as follows.

Customize Software

Application Software

Customize Software:-

Customized Software is a specialist in developing software

for the small and medium enterprises.We are writing

software which is fully customized to your companysneeds.

This can be small, stand-alone applications for all those daily

small jobs that need to be done or web based programs.

We can also be of service with designing and building your

web site.

Today there are software applications available for almost

every industry, and the list of canned applications grows

continuously. So why customize software? In reality,

businesses all run a little differently, and this is what gives

them a competitive edge. Most companies do not want to


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change the way they work just to fit an applications work

flow, so they make a strategic decision to build a custom

application. In other cases a canned application does not

exist at all, such as when a start-up is looking to build acustom web or mobile application. Consider a company

likeFacebook,for example. They had an idea, but needed to

build it from scratch. Nothing off-the-shelf existed.

What Does it Cost to Customize Software

Everyone wants to know what it cost to develop custom

software. The truth is, it can be expensive. I actually took acloser look at our costs on ourcustom software pricing page.

Check it out. But to be honest, we have no way of knowing

how much your software project is going to cost until we

discuss it. Call me for a free consultation and stem

Application Software:-

Application software is all the computer software that causes

a computer to perform useful tasks (compare with computer

viruses) beyond the running of the computer itself. A specific

instance of such software is called a software

application, program, application or app.

The term is used to contrast such software with systemsoftware, which manages and integrates a computer's

capabilities but does not directly perform tasks that benefit

the user. The system software serves the application, which

in turn serves the user.
http://www.facebook.com/http://www.facebook.com/http://www.facebook.com/http://www.myprogrammer.com/http://www.myprogrammer.com/http://www.myprogrammer.com/http://www.facebook.com/


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Examples include accounting software, enterprise

software, graphics software, media players, and office suites.

Many application programs deal principally with documents.

Applications may be bundled with the computer and itssystem software or published separately, and can be coded as

university projects.

Application software applies the power of a

particular computing platform or system software to a

particular purpose.

Some applications are available in versions for several

different platforms; others have narrower requirements and

are thus called, for example, a Geography application

for Windows, an Android application for education, or Linux

gaming. Sometimes a new and popular application ariseswhich only runs on one platform, increasing the desirability

of that platform. This is called a killer application.

There are many different ways to divide up different types of

application software, and several are explained here.

Since the development and near-universal adoption of

the web, an important distinction has emerged has been

between web applications written

with HTML, JavaScript and other web-native technologies

and typically requiring you to be online and running a web

browser, and the more traditional native applications


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written in whatever languages are available for your

particular type of computer. There has been contentious

debate in the computing community regarding web

applications replacing native applications for manypurposes, especially on mobile devices such assmart

phones and tablets. Web apps have indeed greatly increased

in popularity for some uses, but the advantages of

applications make them unlikely to disappear soon, if ever.

Furthermore, the two can be complementary, and even

integrated.

Application software can also be seen as being

either horizontal or vertical. Horizontal applications are

more popular and widespread, because they are general

purpose, for example word processors or databases. Vertical

applications are niche products, designed for a particular

type of industry or business, or department within anorganization. Integrated suites of software will try to handle

every specific aspect possible of, for example, manufacturing

or banking systems, or accounting, or customer service.

There are many types of application software:-

An application suiteconsists of multiple applications bundled

together. They usually have related functions, features and

user interfaces, and may be able to interact with each other,

e.g. open each other's files. Business applications often come

in suites, e.g. Microsoft Office, LibraOffice and iWork, which

bundle together a word processor, a spreadsheet, etc.; but

suites exist for other purposes, e.g. graphics or music.


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Enterprise softwareaddresses the needs of an entire

organization's processes and data flow, across most all

departments, often in a large distributed environment.

(Examples include financial systems, customer relationshipmanagement (CRM) systems and supply chain management

software). Departmental Software is a sub-type of enterprise

software with a focus on smaller organizations and/or

groups within a large organization. (Examples include

travel expense management and IT Helpdesk.)

Enterprise infrastructure softwareprovides common

capabilities needed to support enterprise software systems.

(Examples include databases, email servers, and systems for

managing networks and security.)

Information worker softwarelets users create and manage

information, often for individual projects within a

department, in contrast to enterprise management.

Examples include time management, resource management,documentation tools, analytical, and collaborative. Word

processors, spreadsheets, email and blog clients, personal

information system, and individual media editors may aid in

multiple information worker tasks.

Content access softwareis used primarily to access content

without editing, but may include software that allows forcontent editing. Such software addresses the needs of

individuals and groups to consume digital entertainment and

published digital content. (Examples include media

players, web browsers, and help browsers.)

Educational softwareis related to content access software,

but has the content and/or features adapted for use in by

educators or students. For example, it may deliver


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evaluations (tests), track progress through material, or

include collaborative capabilities.

Simulation softwaresimulates physical or abstract systems

for either research, training or entertainment purposes.

Media development softwaregenerates print and electronic

media for others to consume, most often in a commercial or

educational setting. This includes graphic-art software,

desktop publishing software, multimedia development

software, HTML editors, digital-animation editors, digital

audio and video composition, and many others.

Product engineering softwareis used in developing hardware

and software products. This includes computer-aided

design (CAD), computer-aided engineering (CAE), computer

language editing and compiling tools, integrated

development environments, and application programmer

interfaces.

Applications can also be classified by computing

platform such as a particular operating system, delivery

network such as in cloud computing and Web

2.0 applications, or delivery devices such as mobile

apps for mobile devices.

The operating system itself can be considered application

software when performing simple calculating, measuring,

rendering, and word processing tasks not used to control

hardware via command-line interface or graphical user

interface. This does not include application software bundled

within operating systems such as a software

calculator or text editor.


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WEBSITE:-

Another area of functioning is Developing and designing of

Website.

A website, also written as Web site, web site, or simply site, is

a set of related web pages served from a single web domain.

A website is hosted on at least one web server, accessible via

a network such as the Internet or a private local area

network through an Internet address known as a Uniform

resource locator. All publicly accessible websites collectively

constitute the World Wide Web.

A webpage is a document, typically written in plain

text interspersed with formatting instructions of Hypertext

Markup Language (HTML, XHTML). A webpage may

incorporate elements from other websites with

suitable markup anchors.

Webpages are accessed and transported with the HypertextTransfer Protocol (HTTP), which may optionally employ

encryption (HTTP Secure, HTTPS) to provide security and

privacy for the user of the webpage content. The user's

application, often a web browser, renders the page content

according to its HTML markup instructions onto a display

terminal.

The pages of a website can usually be accessed from a simple

Uniform Resource Locator (URL) called the web address. The

URLs of the pages organize them into a hierarchy,

although hyperlinking between them conveys the reader's

perceived site structure and guides the reader's navigation of

the site which generally includes a home page with most of

the links to the site's web content, and a supplementaryabout, contact and link page.


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Some websites require a subscription to access some or all of

their content. Examples of subscription websites include

many business sites, parts of news websites, academic

journal websites, gaming websites, file-sharingwebsites, message boards, web-based email, social

networking websites, websites providing real-time stock

market data, and websites providing various other services

(e.g., websites offering storing and/or sharing of images, files

and so forth).

Website are two types:

STATIC

DYNAMIC

STATIC:-

A static website is one that has web pages stored on the

server in the format that is sent to a client web browser. It is

primarily coded in Hypertext Markup

Language (HTML); Cascading Style Sheets (CSS) are used to

control appearance beyond basic HTML. Images are

commonly used to effect the desired appearance and as part

of the main content. Audio or video might also be considered

"static" content if it plays automatically or is generally non-

interactive.

This type of website usually displays the same information to

all visitors. Similar to handing out a printed brochure to

customers or clients, a static website will generally provide

consistent, standard information for an extended period of

time. Although the website owner may make updates

periodically, it is a manual process to edit the text, photos

and other content and may require basic website design

skills and software. Simple forms or marketing examples of


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websites, such as classic website, afive-page websiteor

a brochure websiteare often static websites, because they

present pre-defined, static information to the user. This may

include information about a company and its products and

services through text, photos, animations, audio/video, and

navigation menus.

Static web sites can be edited using four broad categories of

software:

Text editors, such as Notepad or Text, where content and

HTML markup are manipulated directly within the editor

programWYSIWYG offline editors, such as Microsoft

FrontPage and Adobe Dreamweaver (previously Macromedia

Dreamweaver), with which the site is edited using a GUI and

the final HTML markup is generated automatically by the

editor software

WYSIWYG online editors which create media rich online

presentation like web pages, widgets, intro, blogs, and otherdocuments.

Template-based editors, such as Rapid Weaver and I Web,

which allow users to quickly create and upload web pages to

a web server without detailed HTML knowledge, as they pick

a suitable template from a palette and add pictures and text

to it in a desktop publishing fashion without direct

manipulation of HTML code

Static websites may still use server side includes (SSI) as an

editing convenience, such as sharing a common menu bar

across many pages. As the site's behavior to the readeris still

static, this is not considered a dynamic site.


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DYNAMIC:-

A dynamic website is one that changes or customizes itself

frequently and automatically.

Server-side dynamic pages are generated "on the fly" by

computer code that produces the HTML and CSS. There are a

wide range of software systems, such as CGI, Java

Servlets and Java Server Pages (JSP), Active Server

Pages and ColdFusion (CFML) that are available to generate

dynamic web systems and dynamic sites. Various web

application frameworks and web template systems areavailable for general-use programming

languages like PHP, Perl, Python, and Ruby, to make it faster

and easier to create complex dynamic web sites.

A site can display the current state of a dialogue between

users, monitor a changing situation, or provide information

in some way personalized to the requirements of the

individual user. For example, when the front page of a news

site is requested, the code running on the web server might

combine stored HTML fragments with news stores retrieved

from a database or another web site via RSS to produce a

page that includes the latest information. Dynamic sites can

be interactive by using HTML forms, storing and reading

back browser cookies, or by creating a series of pages thatreflect the previous history of clicks. Another example of

dynamic content is when a retail website with a database of

media products allows a user to input a search request, e.g.

for the keyword Beatles. In response, the content of the web

page will spontaneously change the way it looked before, and

will then display a list of Beatles products like CDs, DVDs and

books.


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Dynamic HTML uses JavaScript code to instruct the web

browser how to interactively modify the page contents.

One way to simulate a certain type of dynamic web site while

avoiding the performance loss of initiating the dynamic

engine on a per-user or per-connection basis, is to

periodically automatically regenerate a large series of static

pages.

Beside these types of services they also doing their

side business of CCTV camera .That is a most profitable

business for the company.


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CCTV CAMERA:-

Generally DATAPRO 3X deals with the CCTV camerafor the Business Houses. Security cameras are gaining

immense popularity amongst masses primarily because they

help in curbing theft and safeguarding your precious

belongings. In today's world, where security is a prime

concern, the CCTV cameras provide utmost safety in your

home and office vicinity.

What is camera?A camera is an optical instrument that records images that

can be stored directly, transmitted to another location, or

both. These images may be still photographs or moving

images such as videos or movies. The term cameracomes

from the word camera obscure(Latin for "dark chamber"), an

early mechanism for projecting images. The modern camera

evolved from the camera obscure.


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Analogue

Can record straight to a video tape recorder which ar able torecord analogue signals as pictures If the analogue signals

are recorded to tape, then the tape must run at a very slow

speed in order to operate continuously. This is because in

order to allow a three hour tape to run for 24 hours, it must

be set to run on a time lapse basis which is usually about four

frames a second. In one second, the camera scene can change

dramatically. A person for example can have walked adistance of 1 meter, and therefore if the distance is divided

into four parts, i.e. four frames or "snapshots" in time, then

each frame invariably looks like a blur, unless the subject

keeps relatively still.

Digital

A traffic surveillance camera in Stockholm, Sweden

These cameras do not require a video capture card because

they work using a digital signal which can be saved directly

to a computer. The signal is compressed 5:1, but DVD quality

can be achieved with more compression (MPEG-2 is standard

for DVD-video, and has a higher compression ratio than 5:1,with a slightly lower video quality than 5:1 at best, and is

adjustable for the amount of space to be taken up versus the

quality of picture needed or desired). The highest picture

quality of DVD is only slightly lower than the quality of basic

5:1-compression DV.


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Saving uncompressed digital recordings takes up an

enormous amount of hard drive space, and a few hours

of uncompressed video could quickly fill up a hard drive.

Holiday uncompressed recordings may look fine but onecould not run uncompressed quality recordings on a

continuous basis. Motion detection is therefore sometimes

used as a work around solution to record in uncompressed

quality.

FUNCTIONING OF A CAMERA:


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Executive summary

Datapro3x is a software company and it provides varioustypes of web based product and services. It is a private

company.datapro3x has been offering over 5 years of

services to client in all over India like Mumbai ,Delhi

including all the metro cities .He is able to provide the

highest quality of professional services to the utmost

satisfaction of his clients .It provides any type of software

like customize software and application software and designwebsite .Except these it also designing web application and

OIS(online information system).also it providing the services

of hardware and networking .After entering into datapro3x I

got to know about the web based product what they are ,

what are their work at the business houses. They deals with

IT relate product like installing CCTV camera, Web Designing

& many more. My area of working as CRM (Customer

Relationship Manager) which duty is to deals with the

customer with this web based products .I got much more

experience about the web based product and its features

.Regarding this summer internship program I got a

opportunity to interact with the customers and I was able to

know about the customers need ,taste and habits and I also

got interaction with different customers with different

perception.


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RESEARCH METHODOLOGY

In carrying out a survey relating to the research, we should first

select the problem and study its implications in different areas.

Selection of the research problem should be in line with the

researchers interest, chain of thinking and existing research in the

same area and should have some direct utility. What is most

important in selecting a research problem is what the research

topic should be within manageable limits. Here all the data that

were collected were primary data for analysis.

Secondary the topic should have practical feasibility. To

study the feasibility, what is important is to prepare a preliminary

abstract on the research topic.

The first and the foremost task in carrying out a survey are to

select the sample.

POPULATION:-

The entire group of study objects is called as population of

the research study. These may be people, geography areas,

organizations, products, services, and so on. The population may be

of any size and may cover any geographic area. Therefore the

largest population which is the ideal population, regarding whichthe researcher should like to generalize his findings, rarely exists.

Available population is the practical population with which the

researcher has to deal with. Therefore, he seeks a representative

sample from a restricted portion of population and tries to spell out

details so that the relevance of the results to other portions of the

population can be checked.


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SAMPLING:-

Sampling is the process of selecting the process of selecting a

sample from the population.

The sample is in some sense a fair representative of the

underlying population. Ideally selection procedure should be such

that every individual in the population has equal chances of being

chosen. The population may consist of sub-population of varying

sizes, or the purpose of sampling may be to different conditions of

sampling. A sampling method has to be chosen to meet these

conditions.

To make my project a complete one and an efficient one I

have opted some sampling techniques for the completion of

research work. The entire Bhubaneswar population those who are

come to the out late is taken as the population and the sample

units are taken area wise. The technique of cluster sampling

followed by random sampling and purposive sampling is applied for

the research work. The response of farmers was noted down

simultaneously at the time of approaching them for the pump set

and each response was noted down.

The maintain database which would contains person profile

like name, address, contact no.

To get back to those prospect who are really interested in thejob. In marketing research no two list are exactly identical,

but there is a single procedure that can be followed in all

investigation.

However, the general procedure followed now days is applicable

to most projects. Some of the step are inter related, some overlap

& some are unnecessary in most project.


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The steps in marketing research are:

1)Define the objective & the problem.

2)Conduct a situation analysis.

3)Determining the information needs & the source of

information.

4)Deciding research design.

5)Tabulation analysis & interpreting the data.

6)Preparing research report.

7)Follow of recommendation.

The first basic step was to define the marketing problem in

specific team. This include ascertainment of the company

competition, this share in the market, characteristic to compete

with major competitor acceptance, pricing, policies, distribution

channel etc. The next step was to conduct situation analysis. It

involve getting acquainted with the company, its business, its

product, market environment, advertising, etc through extensiveformal investigation which consisted of talking to people outside

the company as well as the company official, the customer

distribution etc.

The next was to determine the information needs in specific.

This depended a lot on the nature of the product. The objective is

to get better people & to satisfy customer need. No less important

was the determination of the source of information both primary

and secondary data source has been used here to obtain more

accurate informations & results. Primary data have been collected

through questionnaires & interviews of nearly 500 farmers and

data sources like publication journals & reports was also consulted

in order to get prior information about the market.


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After consulting the secondary data source, questionnaire

used here is a systematic structure questionnaire & thinking on a

particular question. In survey respondent are asked question which

give factual information. The answer is generally in affirmative ornegative. The communication was done with the respondent, in

verbal form also care was taken to ensure that the response.


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DATACOLLECTION METHOD

For the completion of this project I have taken the helpof both primary and secondary data.

PRIMARY DATA:-

For collection of primary data I have opted the

sampling techniques and the perception and response of

each sample unit is included. We obtained the data through

direct communication with respondent in one form and

through personal interviews. There are several method of

collecting primary data, particularly in survey and

descriptive research.

SECONDRY DATA:-

For the secondary data I have taken the help of my

company guide as well as the web site of DATAPRO3X as well

as web site of various companies. Apart from this I have also

taken the help of some magazines, newspaper, journal, just

dial site and from various published article.

RESEARCH DESIGN:-

This is based on customer research design is the

arrangement of connection and analysis of data in manner

that aim to combine relevance to the research purpose with

economy in procedure the research design specifies the

method of data collection & data analysis.


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The design of research happens to be in respect of:-

1) What is the study about?

2)

Where will the study is carried out?3) What will be the sample size?

LIMITATIONS:-

During a short period of time it is difficult to know about

the proper marketing survey strategies in the organization.

In the part of the survey I came to know that,

The response of customers are really so bad.

The process is so expensive.

It is time taking.

Lots of personal bias.

Questioners are so lengthy.

Questions are not accurate, lots of error.


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QUESTIONNAIRE:

I have collected data from various sources by asking

following questions.

1)What is the highest qualification attained by this

person?

2)Is there any business activity is carried out from this

premise?3)Are you a satisfied customer of the software market?

4)Are you interested to knowing about the current trends

in computer software?

5)Are you interested in purchasing the latest version of

computer software?

6)Who is your favorite software provider?

7)

What do you think is Infosys position in the worldsoftware export market?

8)Are you a frequent buyer of Infosys software?

9)Do you think Infosys will be triumphant over all its

competitors?


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RECOMMEDATION

Company should give attractive and understandable

features for motivating the customers.

Company should adopt ultra-modern technology for

network to provide better service to the customer.

Company should give more attractive offers to retain the

customer and to create new customer.

Company should adopt other mode of advertising other

than features like tale-advertising, web-advertising to

create brand awareness of the product.

Company should create awareness among customer

about the product and should prevent duplicity.


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OBJECTIVE

Behind every work there is an objective .I done my SIP inDATAPRO3X and my objectives are:-

Firstly I was very much aware about the web based

products.

I just got an opportunity interact with the various

types of customers.

In this research I came to know about theperception of the customer towards the product of

DATAPRO3X.

In this Summer Internship Program my objective

was linked with the customers and to know about

the needs of web based product.

Here also my objective was to know in details about

the software and website on which I have done mySIP.

Except that they also doing their business such as

CCTV cameras , hardware and networking .I also

came to known about these type of products and

their features .From this ground the business is

gaining more profits.


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CONCLUSION

This study will help the management to identify the

customers who are using the web based products and can

diversify their visions and goals. Similarly,this study will also

enable management to understand the basic needs of the

customers as well as the suggestion given by different

customers for the required changes they want in order to be

utmost satisfied. It will also provide the company with the

satisfaction of customers and take action on that basis .After

the study it is concluded that the organization should adoptcertain policies/measures on recommendations provided by

the respondent.

After making the survey by facing a lot of difficulties I had

learned many things such as team work and how to convince

a respondent to give the interview and last but mostimportant thing is that earning money is not easy in this

comparative and comparative world.


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LITRETURE OVERVIEW

MARKET RESEARCH IS A SYSTEMATIC, OBJECTIVE AND ORGANIZED ENQUIRYUNDER TAKEN TO PROVIDE INFORMATION FOR MARKE TING SOUND AND

TIMELY DECISION.

IT IS AN HONEST AND IMPERICAL OPEN STUDY CONDUCTED BY THE PERSON OR

GROUP OF PERSONS WITH EXPERIENCE AND SCINTIFIC METHODS

What is Market Research?

In its broadest definition, market research includes

everything that provides information about your current or

potential markets. The three broadest categories are shown

below.

Researching current customers, customer research can

define what types of people are using your product or

services, for what purpose, in what situation, and with what

attitudes and options. Almost any aspects of a companys

business can be researched to ensure the best possible

operations are in place, be it basic processes management,

complex niche branding development, or the strategic

reduction in customer lost value


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BIBLIOGRAPHY

WWW.DATAPRO3X.COM

WWW.YAHOO.COM

WWW.GOOGLE.COM

WWW.IT PRODUCT.COM

www.d3x.in
http://www.d3x.in/http://www.d3x.in/http://www.d3x.in/

Date post:	03-Jun-2018
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A sip project on customer preference on web based products

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