4thYearMBChBPublicHealthProject2014
ThroughtheLookingGlass:
ASnapshotofKiwiKids’Environment
ProjectAuthors:JordanAitcheson,KylieAllison,MohammedAlsinan,JordanBaldwin,
AbigailBoyer,Aterea-JamesBrown,NinaChambers,PhilipDabrowski,CharlotteDuley,
MichaelFleete,BridgetGilmour,HenryGribben,HelenaHalley,DanielHermann,Dylan
Hohepa,SophieKyrke-Smith,AnwenMaddock,SunnivaJones
Abstract
Children’swellbeingisanimportantfacetoftoday’ssociety,giventhatchildrenrepresentthefuture
ofourcommunity.Despitethis,NZhaspoorrecordswithregardtochildren’shealth.Thisstudy
addresses,firstly,whetherchildrenlivinginNewZealandgrowupinahealthyenvironmentand,
secondly,whetherusingdigitalcameratechnologyisafeasiblemethodofobservingthis
environment.NewZealandEuropean,MaoriandPasifikachildrenworeportablecamerasaround
theirnecksforfourdays;thecamerasautomaticallytookphotographseverytenseconds.We
analysedtheresulting106,688imagesforexposurestoalcohol,tobaccoproducts,andinfluenceson
screentime,self-image,methodsoftransportandthedinnerenvironment.Wefoundthat,onthe
whole,theparticipants’environmentcontainedmanypotentiallyhealth-modifyingexposures.
Elevenoutoftwelveparticipantswereexposedtoalcoholinvariousforms.Onlytwoparticipants
wereexposedtotobaccouse.Averagescreentimewasbelowtheinternationalrecommended
average.Therewasawidevarietyofexposurestoself-imageinfluences.Therewasobservedtobea
widevarietyoftransportmethodssharedbetweenthedifferentethnicities.Dinnerenvironmentwas
alsoanalysedanditwasshownthattherewereavarietyofsettingsinwhichfamiliesatetheirmeals.
Wealsofoundthatdigitalcameratechnologywasaneffectivetoolforobservingthe
afforementionedexposuresandwouldbeusefulinfuture,morecomprehensivestudies.Potential
limitationsincludedsocialdesirabilitybias,selectionbiasandmisseddata.Thecamerashave
widespreadpotentialforfutureapplicationstoresearch.
1.Introduction
SupportinggoodhealthamongourchildrenshouldbeanimportantgoalforNewZealanders.
Unfortunately,NewZealand’schildrecordcomparedtoothernationsiswoeful.TheOrganisationfor
EconomicCo-OperationandDevelopment(OECD)recentlyrankedNewZealandtwenty-ninthoutof
thirtyforchildhoodhealthandsafety(OECD,2009).ThisreportalsofoundthatNewZealandwas:
● 21stforinfantmortality;
● 20thforthepercentageofchildrenlivinginpoorhouses;
● had14timestheaverageOECDrateofrheumaticfever;
● hadratesofwhoopingcoughandpneumoniafivetotentimesgreaterthantheUnited
KingdomandUnitedStates.
Additionally,NewZealandhasahighrateofchildinjury(Chalmers&Pless,2001)aswellashigh
ratesofchildabuseandchildneglect(Adamson,Brown,Micklewright,Schnepf,&Wright,2003).
NewZealandgovernmentspendingisbelowtheOECDaverageforallchildhoodagegroups,while
NewZealandhasthehighestratesofyouthsuicideintheOECD(OECD,2009).
Oneofthemajorfactorsinfluencingchildren’shealthistheirenvironment.A‘healthy’physicaland
socialenvironmentisrecognisedasadeterminantofhealth;achild’senvironmentalsoprovides
safety,opportunitiesforsocialintegration,andtheabilitytopredictand/orcontrolaspectsofthat
environment.An‘unhealthy’environmentthreatenssafetyandunderminesthecreationofsocial
ties(Taylor&Repetti.,1997).Forexample,afavourablesocialenvironmentwaspositivelyassociated
withseveralmeasuresofphysicalactivityandthatphysicalactivitywasnegativelyassociatedwith
obesityinchildren(Franzini,etal.,2009).
Theadventofautomatedcameratechnologyhasprovidedresearcherswithanovelmethodof
objectivelyrecordingasubject’senvironment.Theautomateddigitalrecordingofone’sday-to-day
activitiesusingacamera,or“lifelogging”(Sellen,Aitken,Hodges,Rother,&Wood,2007)followed
Microsoft’sdevelopmenttheSenseCamin1999(Microsoft,2013);asmalldigitalcamerathatcanbe
wornonalanyardaroundtheneckthatautomaticallytakestwotothreedigitalpicturesevery
minute.Thedevicerespondstobuilt-insensorsortoauser-programmabletimer.TheSenseCam
wasoriginallyusedinhealthresearchtoaidinrehabilitationofpatientswithcognitiveimpairment
(Pauly-TakacsK,2011)andmemorylossafteracquiredbraininjury(BrindleyR,2011).
Theuseofwearablecameratechnologyhasrecentlybecomeapopularresearchtooltoobjectively
measurelife-stylebehavioursandthecontextinwhichtheyoccur.Thisisespeciallyrelevantas
lifestylebehavioursareincreasinglyassociatedwithmortalityfromnon-communicablediseases,yet
therelationshipsbetweenlifestylebehavioursandhealthoutcomesareusuallybasedonself-
reporteddata.Automatedcamerasinresearchpotentiallyreducetherecallbiasassociatedwith
self-reporting.
Ourstudyusesautomatedcamerastoqualitativelyevaluatetheenvironmentof13childrenof
varyingethnicitiesanddecilesintheWellingtonregion.OurdatawasobtainedfromtheKids'Cam
study,aprojectleadbyAssociateProfessorLouiseSignalattheUniversityofOtago,Wellington.
2.Aims&Objectives
Thisstudyaimedtoaddresstworesearchquestions:
1) DoNewZealandchildrengrowupinanenvironmentthatsupportstheirhealthandwell-
being?
2) Whatpublichealthissuescanbeobservedusingautomatedcameras?
Weuseddatafromautomatedcamerasandglobalpositioningsystemstoprovideanobjective
evaluationoftheenvironmentsof15Wellingtonchildren.Comparisonoftheseenvironmental
influencestodemographicdataallowedustodetermineaspectsthatmaycontributeto,ordetract
from,theirhealthandwellbeing.Theareasofinterestaredefinedas:
● Exposuretoalcohol
● Exposuretosmoking
● Timespendengagedwithascreen(e.g.computer,cellphone,videogamuse)
● Perceptionofthehumanform
● Transporttoandfromschool
● DinnerEnvironment
3.LiteratureReview
Wereviewedtheliteratureforcurrentopinionontheeffectofthoseaspectsofchildren’s
environmentthathadthepotentialtoaffecttheirhealthandwellbeing.
Alcohol
Excessive alcohol consumption and alcohol misuse is a major preventable cause of death and
hospitalization in New Zealand (Alcohol Advisory Council of New Zealand, 2005). The burden of
alcohol misuse affects individuals and the people in their environment, including infants and
children. Exposure to unhealthy parental behaviours, including alcohol use, smoking and
overfeeding,wasfoundtohavenegativeimpactsonchildren’shealth(Bell,McNaughton,&Salmon,
2009), including physical and behavioural issues. Bijur et al. (1992) examined the association
between children’s health and parental drinking in American children by specifically looking at
seriousinjuriesthatresultinhospitalization.Theyconcludedthatchildrenofmotherscategorisedas
problem drinkers were 2.1 times more likely to be involved in serious injury in comparison to
childrenofnon-drinkers.Theriskofseriousinjurytochildrenincreasesto2.7whenbothparentsare
problemdrinkers(Bijur,Kurzon,Overpeck,&Scheidt,1992).
Parentalalcoholusealsonegatively impactschildren’sbehaviour.Thechildrenofproblemdrinkers
frequentlysufferfromlessparentalcontacttimeandadysfunctionalfamilystructurecomparedto
childrenfromhouseholdswithoutaproblem-drinkingparent(SnowJones,Miller,&Salkever.,1999).
Parentalattitudesanddrinkinghabitsalsoplayapart in theirchild’sattitudetowardsalcoholuse.
Greaterparentaldisapprovalof alcohol is associatedwith less involvementwith friendsandpeers
whousealcohol,lesspeerinfluencetousealcohol,greaterself-efficacyforavoidingalcoholuseand
lower subsequent alcohol-use-related problems (Nash, McQueen, & Bray, 2005). Furthermore,
parentswho established clear alcohol-specific rules lowered the likelihood of their child drinking,
regardless of the child’s age. However, this effect seems to diminish if the child has already
establishedadrinkingpattern(VanDerVorst,Engels,Dekovic,Meeus,&Vermulst,2007).
Smoking
Tobaccouseisoneofthelargestpublichealthconcernsworldwide.Morethanfivemilliondeaths
areattributedtodirecttobaccousewhilemorethan600,000aretheresultofbeingexposedto
second-handsmoking(WHO).InNewZealand,morethan650,000peoplecurrentlysmokeona
regularbasis;therateamongyouthsaged15-17fellto6%in2011/2012(NZMinistryofHealth,
2012).
Childrenwhoseparentssmokehaveanincreasedriskofhavingnightcoughs,snoring,andearly
respiratoryinfectionscomparedtootherchildren(Forastiére,GiuseppeM.Corbo,Pistelli,Nera
Agabiti,Ciappi,&Perucci.,1992)andparentalsmokingisdirectlyassociatedwithsignificant
childhoodmorbidity(Aligne&Stoddard,1997).AstudybyWeitzmanetal(1992)foundalink
betweenchildhoodbehaviouralproblemsandmaternalcigarettesmokinginadose-response
relationship(Weitzman,Gortmaker,&Sobol,1992).
Childhoodandadolescentsmokingisamultifactorialphenomenonthatisinfluencedbylocaland
socialfactors.Parentalorhouseholdmemberssmokingstatusisacrucialfactorindeterminingthe
smokingbehaviourinchildren(Pustetal,2007).Otherfactorsinfluencingchildhoodandadolescent
smokingincludesocioeconomicstatusandthehighestlevelofschoolingattained.Tobacco
consumptionisassociatedwithlowersocioeconomicstrataandlowlevelofschooling(Pust,
Mohnen,&Schneider,2008).InNewZealand,peoplelivinginsocioeconomicallydeprivedareasare
2.5timesaslikelytosmokeaspeopleintheleastdeprivedsocioeconomicareas(NZMinistryof
Health,2012).
Thetobaccoindustryspendsbillionsofdollarsinpromotingtobaccosmokingusingvariousmedia
includingnewspapers,magazinesandTV.Exposuretotheseadvertisementshasbeenfoundto
increasethelikelihoodfortobaccouseamongstchildren(DiFranza,Wellman,Sargent,Weitzman,
Hipple,&Winickoff,2006).Luckily,however,anti-tobaccoadvertisingcampaignsandwarningsdo
reducethenumberofchildrenwhobeginsmokingandincreasethenumberofsmokerswhoquit
(WHO).InNewZealand,however,notobaccoadvertisinghasbeenallowedfollowingthe
introductionoftheSmoke-freeEnvironmentsAct,1990.
ScreenTime
Highscreentime(television,video,computerandelectronicgameuse)isdefinedas≥2hoursper
dayandveryhighscreentimeas≥4hoursperdayandtheAmericanAcademyofPaediatrics
recommendationsnotmorethan2hoursofscreentimeperdayinschool-agechildren.Despitethis,
BiddleshowedScottishadolescentswatched,onaveragejustbelow2hoursoftelevisionon
weekdaysand2.5hoursonweekenddays,withapproximately25%ofchildrenwatchingmorethan
4hoursperdayonweekends(Biddle,Gorely,Marshall,&Cameron.,2009).InAmericascreentimeis
higherstill.Andersonfoundthat65%of4-11yearoldsspend,onaverage,morethan2hoursperday
usingcomputersortelevision(Anderson,Economos,&Must,2008).84%ofCanadianyouth(10-
16yrs)havemorethan2hoursoftelevisionandcomputerscreentimeperday,withanaveragetotal
screentimeofmorethan4hoursperday(Mark,Boyce,&Janssen,2006).Mostadolescentswatch
between2and2.5hoursoftelevisionperday,withaccesstoacomputerorvideogamesincreasing
screentimeby30to45minutes;thesepatternsaresimilaracrossEuropeandNorthAmerica
(Marshall,Gorely,&Biddle,2006).Furthermore,themostdeprivedareathighestriskofhighscreen
time.Havingalowerparentalincome,beingasingleparent,havinglowereducationalattainment
andalowersocio-economicstatusareallcorrelatedwithhigherscreentime(Salmon,Tremblay,
Marshall,&Hume,2011).
Highscreentimehasbeenassociatedwithincreasedriskofbeingoverweight,obeseandpre-
diabetic.Hillreviewedthegrowingagreementthattheenvironment,notbiology,isdrivingan
obesityepidemic;anincreaseintimespentonsedentaryactivitiessuchaswatchingtelevision,
surfingtheWeb,andplayingvideogameswasimplicated(Hill,Wyatt,Reed,&Peters,2003).Mark
andJanssen(2008)foundadose-responserelationshipbetweenscreentimeandthemetabolic
syndromein1803Canadianadolescents.Theprevalenceofthemetabolicsyndromewas3.7%inthe
youthwhohad≤1hourofscreentimeperday,increasinglinearlyto8.4%inthe≥5hoursperday
group(Mark,Boyce,&Janssen,2006).
Highscreen-basedmediausehasalsobeencorrelatedwithphysicalaggression,cigarettesmoking
andalcoholuseinCanadianandAmericanyouth(Iannotti,Kogan,Janssen,&Boyce,2009).Theonly
positivehealthoutcomethathasbeenlinkedtohighscreentimeisimprovedqualityofpeer
relationships(Iannotti,Kogan,Janssen,&Boyce,2009).Ithasbeensuggestedthattheeffectsofhigh
screentimearesimplyduetolowphysicalactivity.Timespentbehindascreenistimenotspent
beingactive,howevertheadverseeffectsremaintrueevenaftercontrollingforlowactivitylevels,
whichsuggestsscreentimeisanindependentriskfactorforpoorerhealthoutcomesinadolescence
(Mark2008;Ianotti2009).
Factorsassociatedwithhighscreentimeincludeperceivedlackofneighbourhoodsafety,livingin
urbanareasandparentalattitudestoscreenuseeg.allowingTVatmealtimes;TV’sinchildren’s
bedrooms(Salmon,Tremblay,Marshall,&Hume,2011).Interventionstoreducetelevisiontime
havehadvaryingsuccess.Ashighscreenuseisabehaviouralhabit,successfulinterventionsare
likelytorequireexternalregulatorsofscreenuse,removalofenvironmentalpromptsandlongterm
follow-up(Salmon,Tremblay,Marshall,&Hume,2011).Themosteffectiveinterventionshavehigh
levelsofparentalinvolvementanduseelectronicmonitoringofscreenuseorclinic-based
counselling.Interventionsaremosteffectiveonchildrenwhoarealreadyoverweightorobeseat
baseline(Schmidt,etal.,2012).Currentresearchonscreentimeinadolescentsreliesonself-reports
orparent-reportsofuse,introducingthepossibilityofbiasorinaccuraciesindata.Thereisan
opportunityformoreobjectivemeasuresofbehaviourtobetterassesschildren’sactualscreenuse.
PerceptionoftheHumanForm
Theoriesofbodyimagesuggestthatbodydissatisfactionresultsfromunrealisticsocietalbeauty
ideals;onemethodoftransmittingtheseidealsisthroughmassmedia(Hargreaves&Tiggemann,
2004).Hargreavesetal.studiedtheeffectofexposuretoimagesofidealisedbeautyinthemediaon
adolescentgirlsandboy’sbodyimage.Bodyimagewasassessedbeforeandafterviewing
commercials.Theyfoundanincreaseinbodyimagedissatisfactionamonggirlsbutnotamongboys
(Hargreaves&Tiggemann,2004).Ontelevisionprogrammes,therangeofacceptablebodytypes
portrayedforwomenwasfoundtobenarrowerthanformen,withobesewomenthesinglegroup
mostlikelytobethetargetofjokes(Smolak,2003).Smolak’sresearchsuggeststhatupto40%of
lateelementaryschoolgirlsexperiencebodydissatisfaction,andthatgirlsseemtobemoredirectly
andextensivelyaffectedbymediaimagesthanboys(Smolak,2003).Inaddition,manymoregirls’
magazinesfocusonappearance,andgirlsaremorelikelytoreadmagazines(Smolak,2003).
Incomparison,Cohaneetal.(2001)reviewedtheliteratureregardingbodyimageamongboys.The
reviewfoundthatalthoughgirlsfrequentlywantedtobethinner,boyfrequentlywantedtobe
bigger(Cohane&Pope.,2001).However,boysdisplayedlessdissatisfactionwiththeirbodies
comparedtogirls.
TransportToandFromSchool
Activetransporttoschoolisanimportantfactorusedtoincreasetheamountofphysicalactivityof
youngchildren(Faulkner).InFaulkner’ssystematicreviewtheeffectsofactivetransportonbody
weightwereinvestigatedincurrentliterature.Theobjectiveofthisstudywastoassesswhether
therewasarelationshipbetweenmodeoftraveltoschoolandobjectivemeasuresoflevelsof
activityinchildren.Elevenofthethirteenstudiesobservedthatchildrenwhohadactivetransport
toschool,weremorephysicallyactivethanthosewhousedmotorisedtransport.Theaccelerometer
wasmostcommonlyusedtoassesslevelsofphysicalactivity.Ofnote,thisinvestigationfoundthat
therewasoftenalackofdetailintheincludedstudiesofhowparticipantswherewereclassifiedas
beingactiveorpassiveschoolcommuters,whereparticipantsweregenerallyasked“theirusual
methodoftransport,to/fromschool”.
InMerom’sstudy,researchersusedatelephoneinterviewtoasktheparentsofschoolchildrenin
NSWtheirmethodoftransporttoschool.Optionsincludedwalk,cycle,andtravelbycarorpublic
transport.Parentswerealsorequiredtoestimatethetimespenttravelling.Overalllessthanhalfthe
childrenwere“activecommuters”.Ofthosewhowerefoundtobeactivecommutertheaverage
journeywasfoundtobeshort,onaverage4-7minutes.
DinnerEnvironment
Non-communicablediseaseslikeobesityanddiabetesimpactthehealthandwellbeingofchildrenin
NewZealand.Thesediseaseshavemodifiableriskfactorsthatincludedietaryintake.Childrenwhose
familieswatchTVduringmealtimeeatfewerfruitandvegetablesandmoretakeawayandsnack
foods(Coon2001).Eatingfrequentlyatfastfoodrestaurantsareassociatedwithhighenergyintake
andinverselyassociatedwitheatingfruit,vegetablesandmilkinadolescents(French2001).A
systematicreviewexaminedthefamilyandsocialfactorsthatinfluencechildren’seatingpatterns
anddietquality(Heather2005).Theysuggestedthattopromotehealthyeatingpatternsinchildren
itisnecessarytotargetfamiliesandschoolstoo.
AutomatedCameraUseinChildren’sHealthResearch
Automatedcamerashavebeenusedtorecordenergyintakeinpreviousresearch.Theimages
generatedbySenseCamenhancetheaccuracyofself-reporteddietarypatterns,withself-reported
energyintakebyincreasingby12.5%comparedwith24hourrecallalone(Gemming2013).When
combinedwithfooddiaryreporting,theSenseCamalsoincreasestheaccuracyoftotalenergyintake
estimatesbysubjects(O’Loughlin2013).
Untilrecently,automatedcameratechnologyhasbeenprimarilyinadult-focusedresearchregarding
healthbehaviourssuchassedentarytransporttowork.Researchofthisnaturehasbeenusefulto
thosedesigningactivetransportationinterventions(KellyP.,Doherty,Berry,Hodges,Alan,&Foster,
2011).Theuseofcamerasinchildrenhasbeenusedtoassessthefeasibilityofchildren’sexposureto
foodmarketingandsedentarybehaviour(Barr,Signal,Jenkin,&Smith.,2013).
Automatedcamerashavebeenusedasanaidinresearchclassifyingsedentarybehaviourinfree-
livingsettings(Kerr,etal.,2013).Thisstudyhighlightedtheadvantagesofwearablecamerasover
accelerometersinprovidingtypeandcontextinformationaboutsedentarybehaviour,as-wellas
identifyingerrorsinself-reportedinformationabouttraveltimes.Physicalactivitycanbeassociated
withimportanthealthoutcomesinchildren(KellyP.,Doherty,Berry,Hodges,Alan,&Foster,2011).
Automatedcamerashavealsobeenusedinchildrentoevaluatefeasibilityofmeasuringtravelto
school,whereprevioustothismeasurementwasbasedaroundself-reportedjourneytime,whichis
subjecttohumanerror(KellyP.,Doherty,Berry,Hodges,Alan,&Foster,2011).
Todatetherehasbeennouseofwearablecamerastoassesstheexposureofotheraspectsof
environmenttochildren;anovelareaforresearchdevelopment.
LimitationsandChallenges
Theuseofautomatedcamerasinlife-logging,especiallyintheanalysisoftheeverydayactivitiesof
thewearer,createsachallengingamountofworkforresearchers.Therearelargevolumesofvisual
imageswithsignificantamountsofrepetitivedata.Manualcodingofdataistimeconsumingand
canintroducecodingerrors(Kerr,etal.,2013).Barretal(2013)usedonlyasmallsampleof
participantsandhighlightedthatmanualcodingonalargescalemaynotbefeasible.Thisisanarea
thatneedstobeaddressedinfurtherstudies.
EthicalConsiderations
Thereareanumberofethicalissuesidentifiedintheliteratureregardingautomatedcamerasasan
investigatingtoolintohealthbehaviours(Kelly,etal.,2013).Thelargevolumesofimagedatacreate
confidentialityandsecurityissues;datamustbestoredsecurelywithpasswordprotectedsoftware
toavoidbecomingpublic(Kelly,etal.,2013).Theuseoftheimagesmustbeinaccordancewiththe
studyaimsandinformedconsentmustbeobtainedfromtheparticipants.However,confidentiality
oftheparticipantandthirdpartiesmaynotalwaysbepossible,andinformedconsentmaynotbe
abletobesuppliedbyindividualsthattheparticipantcomesintocontactwith,whohavetheirimage
captured.Somecameras,includingMicrosoft’sSenseCam,containaprivacyfunctionwhichhalts
imagecaptureforasettimeperiod(Kelly,etal.,2013).Despitethesefeatures,participantsmustbe
allowedaccesstothephotossotheycanscreenforunwantedimages,e.g.,iftheyforgottheywere
wearingthecamerainaprivatesetting.Thisshouldoccurpriortohandingthedatatoresearches
(Kelly,etal.,2013).
4.Methods
LiteratureReview
WeperformedaliteraturesearchusingMedline,INNZandGoogleScholarduringtheperiod
September30thtoOctober21st,2014.Theprojectsupervisorsprovidedadditionalliteratureand
publishedmaterial.Searchtermsincluded:
● childANDenvironmentANDhealth
● alcoholANDchildrenANDenvironment
● alcoholANDchildrenANDhealth
● smokingANDchildrenANDhealth
● bodyANDimageANDchildren
● childrenANDfoodANDmeals
● screenANDuseANDchildren
EthicsApproval
ThisstudyreceivedethicsapprovalfromtheUniversityofOtagoHumanEthicsCommittee(RefNo.
13/220).Protocol for themanagementofprivacyandsafety issueswasput inplaceaspartof the
widerKids'Camstudy.Thisprotocol includedensuring theprovisionof informationtoparticipants,
requiring informed consent from participants, their parents and the participating school; the
developmentofprotocolsfordatacollectionanddatahandlingtoprotecttheprivacy,confidentiality
andanonymityofparticipantsandthirdpartiescapturedintheimages(Barr,Signal,Jenkin,&Smith.,
UsingSenseCamtoCaptureChildren’sExposuretoFoodMarketing:AFeasibilityStudy,2013).
Participants
VolunteerYear8studentswererecruitedfrom24schoolsacrossWellingtontotakepartinthelarger
Kids'Cam study,with 214 students selected in total. For this study, 15 students (aged 12-13)who
gathereddata inAugust2014wereselectedfromthe214 inthewiderstudy.Afterdatareview, it
wasfoundthatthreeoftheparticipantshadlessthanfivehoursofdatafromthefourdaysofdata
collection,andthesethreeweresubsequentlyremovedfromthestudypopulation.
The participating schools were sorted into three categories based on theMinistry of Education’s
decilerankings.Deciles1-3wereclassifiedaslow,4-7asmediumand8-10ashigh.Oneschoolwas
randomlychosenfromeachcategory;fivestudentswerethenrandomlyselectedfromeachschool,
stratified by ethnicity. The 12 participants with full data sets included four high decile Māori
students, fivemedium decile NZ European students and three low decile Pasifika students. There
were four boys and eight girls. The majority of the students had low NZiDep scores (i.e. less
deprived),with10havinganNZiDep scoreof1or2 andonehavinga scoreof3.Oneparticipant
from the high decile school had the highest possible NZiDep score of 5 (i.e. most deprived).
Demographicinformationforthe12studentsisdisplayedinTable1.
InclusionandExclusionCriteria
Theinclusioncriteriarequiredachild’sexpressionofinterestinparticipatinginthestudy,provision
ofwritten consent, and commitment to attendance ofmultiple sessions at school. These sessions
wereeitherduringclasstime,duringlunchtimesorbeforeorafterschool.Theprovisionofwritten
parentalconsenttoparticipateandtorecordimagesinthehomeenvironmentwasalsopartofthe
inclusioncriteria.Childrenwereonlyincludediftheyhadcollectedmorethanfivehoursofdataover
thefourdays.
A lack of desire to participate by either the parent or child, or a refusal of parental consent,
comprisedthemainexclusioncriteria.Childrenwhowereunabletoeithercollectdataorcopewith
therequirementsofthestudy,duetodisabilityorcircumstance,werealsoexcluded.
Table1:Baselinecharacteristics
Student Schooldecile Gender Dateofbirth Ethnicity-selected Ethnicities-selfidentified NZiDep
1 7 F 16/06/02 NZE NZE 1
2 7 M 24/04/02 NZE NZE 2
3 7 M 09/05/02 NZE NZE 1
4 7 M 21/01/02 NZE NZE 1
5 7 F 23/12/01 NZE NZE 2
6 9 F 08/04/02 Maori Maori,Samoan,Chinese 5
7 9 F 30/09/01 Maori NZE,Maori 1
8 9 M 28/11/01 Maori NZE,Maori 1
9 9 F 18/06/01 Maori NZE,Maori,Dutch 1
10 2 F 17/09/01 Pacific Tokelauan 3
11 2 F 13/05/01 Pacific Tokelauan 2
12 2 F 02/01/02 Pacific Samoan,CookIslandMaori 2
Student Smokingathome
Smokinginotherplacesregularlyvisited
Height(m)
Weight(kg) BMI
BMI–ageandsexadjustedpercentile
BMI–convertedto
adultequivalent
Ageatdatacollection(years)
1 No No 1.57 35.2 14.21 1st(underweight) 17 12.2
2 No No 1.61 46.0 17.75 45th 23 12.3
3 No No 1.42 31.1 15.51 9th 18.5 12.3
4 No No 1.59 39.3 15.58 8th 18.5 12.6
5 No No 1.59 50.3 19.90 67th 23 12.6
6 Yes No 1.59 66.0 25.98 95th(obese) 30 12.4
7 No No 1.62 53.9 20.51 71st 23 12.9
8 No No 1.55 37.1 15.54 6th 18.5 12.7
9 Yes No 1.64 48.0 17.89 36th 18.5 13.2
10 Yes Yes 1.54 54.6 23.02 87th(overweight) 25 12.9
11 Yes Yes 1.60 50.4 19.76 61st 23 13.3
12 Yes No 1.62 46.9 17.87 41st 18.5 12.6
NoteonBMI:Children’sBMIsmustbecomparedwithotherchildrenofthesameageandsex.Theycaneitherbeconverted
toanadultequivalentBMI(Cole&Lobstein,2012)ortheappropriateadjustmentscanbemadetofindhowacertainchild
comparestoothersofthesameageandsex(i.e.tofindwhatpercentiletheyarein).Childrenlessthanthe5thpercentile
areunderweight,inthe5thtolessthanthe85thpercentileareofahealthyweight,inthe85thtolessthanthe95th
percentileareoverweightandinthe95thpercentileoraboveareobese(CDC)
DataCollection
BriefingSession
Abriefingsessionwasheldwithallstudyparticipantstodiscusstheethical,legalandpracticalissues
associatedwithusingthevariousrecordingdevices;tofamiliariseparticipantswiththedevices;and
todiscusswhattheywouldbeaskedtododuringdatacollection.
TheKids'Camprojectwasexplainedtotheparticipantsandtheywereinstructedtowearacamera
andGPSrecorderfor4days,includingtwoweekdaysandtwoweekenddays.Participantsweretold
thattheycanremovethedevicesatanytimeforanyreason,andtheywereencouragedtoremove
theminsituationswhereothersmaybeuncomfortablewiththeirpresence.Additionally,theywere
told to remove the camera before entering: changing rooms (school, club, and swimming pool);
toilet or shower facilities; or in any other situation or location inwhich people could be partially
clothed or would feel uncomfortable being photographed, for example in healthcare facilities.
Participants were asked to either activate the privacy setting on the camera when using the
bathroomorchanging,ortoturnoffandremovethedevice.Theywerealsoadvisedtoremovethe
camera if entering retail outlets where signage advises that photography is not permitted. The
participantswereadvisedtoremovethecamerasinanycaseswheredamagemightoccur,i.e.heavy
rainorvigorousphysicalactivity.
Participants were briefed on how to handle any attention they may receive while wearing the
camera.Ifchallengedbythirdparties,participantswereadvisedtoexplainthattheyareparticipating
inastudybeingconductedbyresearchersfromtheUniversityofOtago,Wellington;thattheproject
aims todocument theirenvironmentand that theyarewearingacamera thatautomatically takes
picturescontinuallythroughouttheday.Furthermore,theywereadvisedtostatethattheyarenot
intentionallytakingphotographsofspecificpeopleorplaces.Asanalternative,theywereprovided
with informationcards tohandout if challengedby thirdpartieswhilewearing thecamera. They
werealsoencouragedtotellthirdpartiestocontacttheKids'Camresearchteamusingthecontact
details given on the information card if they required additional information or had further
questions.
ReviewSession
On the firstweekday following the participants’ four-day data collection period, the deviceswere
collectedandthedatawasdownloadedontoa laptopcomputerusingpurpose-designedsoftware.
The participants were then able to review their images and (in private) remove any sensitive or
personal photographs. Participants were also asked questions to determine the extent of their
usageofthecameraandGPS.
Asatokenofappreciation,schoolswereprovidedwithbookvouchersandaletterofthanksatthe
endofdatacollectioninlieuoftheirtimeandassistanceinrecruitingandprovidingfacilitiesfordata
collection.Participantsreceivedacertificateandvouchertothankthemfortheirparticipationand
time.
DataAnalysis
Followingdatacollection,theimagesfromthe12participantsweredownloadedontoashareddrive
andwerereviewedmanuallytoidentifyandcodeanyexposurestothepre-definedcontributorsto
healthandwell-being.Thisinvolvedtwocodersviewingeachphotoanddecidingifitfellintothe
pre-determinedcodingcategory.
Alcohol
Everyphotocontainingalcohol,imagesofalcoholoradvertisingofalcoholwasclassifiedas:
● Drinking(others)
● Drinking(self)
● Bottlesorboxes
● Alcoholadvertisingorretail
● Recycling
● Legalsignage
● Art
Apre-codedschedulewasusedtorecorddataonthetypeofexposureandthedateitoccurred.We
didnotincludeimagesofalcoholseenoncomputerorTVscreens,asthephotoqualitywasnot
sufficienttoaccuratelyseewhatwasonscreensviewedbyparticipants.Ifthesameexposure(e.g.to
thesamebottle)occurredmultipletimes,itwasonlycountedasoneexposureperday.
Smoking
Allphotoscontainingsmoking,imagesofsmoking,orsmokefreesignswereclassifiedaseither:
● Cigarettesmoking
● Cigarettepackets
● Ashtrays
● Smokefreesigns
Apre-codedschedulewasusedtorecorddataonthetypeofexposureandthedateitoccurred.
ImagesseenoncomputerorTVscreenswerenotincluded.Ifthesameexposureoccurredmultiple
times,itwasonlycountedasoneexposureperday.
ScreenTime
Imageswereincludedifan‘on’screencouldbeseen,thattheparticipantwaspresumablylookingat.
Thisincludedpartialscreenswiththeparticipantsittinginfrontofit,butdidnotincludescreensthat
someoneelsewas in frontof, forexample,aparentusingthecomputer.Variations inscreentype
werealsorecorded.Thesevariationswere:
● Computer
● Television
● Phone
● Mobiledevice(tablets,iPads,Nintendos)
● Multiplescreens(morethanoneactivescreenviewed)
Datawascompiledforeachparticipantandanalysedtodeterminetimeofexposureinhours.This
analysisassumedthateachimagerepresented10secondsofscreentime.Timeofexposurewas
thenaveragedoverthetwelveparticipantsfordaily,totalanddevice-specificscreentimevalues.
PerceptionoftheHumanForm
Allpicturesthatportrayedthehumanformwereidentifiedandclassifiedonapre-codedschedule
whichincludedthefollowingcategories:
• MagazineandNewspaperAdvertisements
• BillboardAdvertisement
• BeautyProductsorObjects
• ClothingBrands
• TelevisionProgrammesandInternetVideos
• VideoGames
• SocialMedia
• Posters
• Books
• DVDandBookCovers
• FoodPackaging
Datawaslabelledwithcategory,time,date,andspecificsrelatedtothecategory(e.g.locationof
exposure,gender,approximateage,descriptionofthepersonseen).Exposureswerecountedasa
singleevent,ratherthancountingthenumberofphotoscontainingtheexposure.Ifthesame
exposureoccurredonaseparateoccasionitwascountedagainasaseparateevent.Aseparate
occasionwasdefinedasoccurringafterthechildhadlefttheexposureforadifferentactivityand
thencameback,excludingbreaksforfoodathomeandbathroombreaks.
TransportToandFromSchool
Tripstoandfromschoolwereclassifiedbymodeoftransport:
● Car
● Walking
● Scooter
● Bus
● Acombinationoftransportmodes
Tripstoschoolwerecountedseparatelyfromtripsfromschool.
DinnerEnvironment
Allphotosweresearchedforevidenceofamaineveningmealeatenbetweenthehoursof5-9pm
only.Thesearchwasstoppedoncethemealhadbeenidentified.Nosnacksordessertsnotedwithin
thistimeperiodwererecorded.Mealswereseparatedintofourmaincategories:
• Home-cookedmeals
• Ready-mademeals(onlyneededheatingbeforeconsumption)
• Takeaways
• Restaurantmeals
Allmealswerealsoexaminedtoidentifywhethertheycontainedvegetables(excludingpotatoesand
pizzatoppings).
Mealswerealsocategorizeddependingonwherethemealtookplace.Thecategorieswere:
• Mealeatenatfamilydiningtable
• Mealeateninfrontoftelevision
• Mealeatenoutsideofhome
• Other
SpatialAnalysis
TheGIS(geographic informationsystem)softwareArcGIS10.2.2wasusedtocreateamapforeach
participant.TheGPScoordinateswereuploadedandconvertedtoaGPXfile.Amapwascreatedfor
eachparticipantwithalloftheGPSdatatheycollectedduringthe4daystudyperiodusingArcMap.
Theparticipant’smovementswereplottedonthemapfortheperiodswhentheyhadtheGPSon.
The ‘Community’ base map was added and the map was zoomed to a level where all of the
participant’sdatapointscouldbeobservedononemap.Finally,themapwasexportedasa.jpegfile
(FigureA1-12).
5.Results
Exposuretoalcohol
11outof12participantswereexposedtoalcoholinsomewayduringthe4daysofthestudy.This
includedexposuretodrinking,bottles,advertisingandlegalsignage.Themostcommonexposure
wastobottlesinthehousehold,whichtenoutoftwelveparticipantswitnessed.Themostcommon
typeofexposuretobottleswaswine,butwealsosawbeerbottles,aswellasbottlesofvodkaand
otherspirits.Bottleswereoftenseenonthekitchenbenchandinthefridge(Images1-4).Allofthe
participantsofEuropeanethnicitywereexposedtobottlesintheirhomes.Incontrast,only3ofthe
Maoriparticipants(75%)and2ofthePacificparticipants(67%)wereexposed.
Otherexamplesofalcoholbottlesthatwereseenwerealcoholstorageinthehome(image5),bottle
collectionsinthegarage(image6)andbottlesseeninrecyclingbinsinthestreet(image7).
Image1.Exposuretobeerbottleonkitchenbench07/08/14
Image2.Exposuretovodkabottleonkitchenbench08/08/14
Image3.Exposuretowinebottleinfridge10/10/14 Image4.Exposuretowinebottlesonbenchandinfridge08/08/14
Image7.Participantcarryingalcoholbottlestorecyclingbin10/08/14
Sevenofthetwelveparticipantswereexposedtosomeformofalcoholadvertisingorretail.This
includedpaperadvertsing(image8),thealcoholsectioninsupermarkets(image9)andliquorstores
(image10)..
Image8.Exposuretoalcoholadvertisinginflyer16/08/14
Image5.Exposuretowinestorageinthehome07/08/14
Image6.Exposuretoalcoholbottlecollectioningarage15/08/14
Image9.Exposuretoalcoholretailinsupermarket10/08/14
Image10.Exposuretoliquorstore10/08/14
Therewasrelativelylittleexposuretolegalsignage,withonlytwoofthetwelveparticipantsbeing
exposedtosignsrelatingtothepermissibilityofalcoholconsumption(image11).
Image11.Exposuretoliquorbansignage16/08/14
Fourparticipantswitnessedalcoholbeingconsumedaroundthem,whichineverycasewasdueto
parentsandotheradultsdrinkingwineorbeerinthecontextofafamilydinner(images12and13).
Onlyoneparticipantwasseentobedrinkingwhatwaspresumablywinehimself,duringwhat
appearedtobeaShabbatdinner(images14and15).
Image13.Exposuretoadultdrinkingalcoholatdinnertable07/08/14
Image12.Exposuretoadultsdrinkingalcoholatdinnertable09/08/14
Images14&15.ParticipantdrinkingalcoholatShabbatdinner08/08/14
AllofthefourparticipantswhowereexposedtoactualdrinkingwereofNewZealandEuropean
ethnicityandwereeither1or2ontheNZiDepindex.Outofthetenparticipantswhowereexposed
tobottles,fivewereNewZealandEuropean,threewereMāoriandtwowerePacific.
EuropeanandPacificparticipantsweremorelikelytobeexposedtoanykindofalcohol(bottles,
drinking,advertisingorsignage)onaweekdaythanaweekend.Europeanparticipantswereexposed
toalcoholon100%ofweekdaysand80%ofweekenddays.Pacificparticipantswereexposedto
alcoholon67%ofweekdaysand50%ofweekenddays.Incontrast,Maoriparticipantswereexposed
toalcoholmorefrequentlyonweekenddays(63%)thanweekdays(38%).
Smoking
Onlytwoparticipantswereexposedtoanytypeofsmokingorcigarettepackaging.Thefirst
participantwitnessedanadult(presumablyaparent)withanunlitcigaretteinhermouthbothinand
outsidethehouse(images1and2).Therewasalsoevidenceofwhatappearedtobeanashtrayin
herhouse(image3).Thesecondparticipanthadexposuretoapacketofroll-your-owntobacco
(image4)andwitnessedanadultrollingacigarette(images5and6).Bothoftheseparticipantswere
ofPacificethnicity.Forbothoftheparticipants,theexposureoccurredontheweekendandthe
personsmokingwassomeoneknowntothechild.
Images1&2.Exposuretoparentsmoking16/08/14
Image3.Exposuretoashtray16/08/14 Image4.Exposuretocigarettepackaging17/08/14
Images5&6.Exposuretocigarettepackageandadultrollingacigarette17/08/14
Fourparticipantswereexposedtosmokefreesignsinpublicbuildings(image7),andoneotherchild
ownedseveral“auahikore”(smokefree)drinkbottles(image8).Alloftheseparticipantswereeither
MāoriorPacificethnicity.
ScreenTime
Overall,wefoundthattheparticipantswereexposedto7.3hoursofscreentimeoverthefourdays.
Eachdaytheywereexposedto,onaverage,1.8hoursofscreentime.Themaximumamountof
screentimeforaparticipantinonedaywas7.1hours;theminimumscreentimewas0hours.
Overall,participantswereexposedtoscreensonadailybasis.
Participantssawscreensinavarietyofsettings,whichweremainlywithintheirhomeenvironment.
Participantsalsoviewedscreensatvariouspointsthroughouttheday,thepatternsincluded;
watchingascreenastheypreparedforschool,usingscreensforhomeworkdirectlyafterschoolas
wellasaregularexposuretoscreensinthelateafternoonspriortothecamerasbeingturnedoff.
Image8.Exposuretosmokefreedrinkbottle21/08/14
Image7:Exposuretosmokefreesign17/08/14
45%
35%
7%
6%7%
ScreenType
computer
tv
phone
mobiledevice
muluplescreens
Screentypesincluded:computer,TV,phone,mobiledeviceandmultiplescreens.Thescreentypes
seenvariedbetweenthedifferentethinicities.NZEuropeanparticipantswereexposedto3.4screen
typesonaverage,whilstMaoriandPacificparticipantssaw2.7screentypes.
Table1Screentimedataset
Computer
Onaverage,participantswereexposedto0.81hoursofcomputertimeeachday,withamaximum
dailyexposureof6hoursforoneparticipant.Personalcomputersandlaptopswereusedfora
varietyofpurposesincluding:gaming,socialmedia,homework,music,googlingandmovies.
Computer TV Phone Mobiledevice Multiplescreens TotalScreens
Averagetotaltime 3.25 2.55 0.51 0.48 0.50 7.29Averagedailytime 0.81 0.64 0.13 0.14 0.12 1.8Maximumdailytime 6.04 5.8 0.69 1.68 2.14 7.13
Minimumdailytime 0 0 0 0 0 0
Image2.Exposuretoacomputerscreenwhilstgamingoneevening21/08/14
Image1.Exposuretocomputerscreenwhilsteatingbreakfast10/08/14
MobileDevice
Onaverage,participantswereexposedto0.14hoursofscreentimeonmobiledevices,witha
maximumdailyexposureof1.68hoursforoneparticipant.Mobiledevicesweredefinedaspersonal
computingdevices,whichincluded:tabletsi-padsandNintendo.Thesedeviceswereusedfora
varietyofpurposes.Outsidethehouse,theywerecommonlyusedoncarrides.
MultipleScreens
Onaverage,participantswereexposedto0.12hoursofmultiplescreenseachday,withamaximum
dailyexposureof2.14hoursforoneparticipant.Themostcommonscenarioformultiplescreens
wasusingatabletorphone,whilsttheTVwasoninthebackground.
Image4.ExposuretoaNintendo-mobiledevice8/8/14Image3.Exposuretoatablet/mobiledevice7/8/14
Image6.Exposuretoatabletandtelevision21/8/14Image5.Exposuretoaphoneandlaptopscreen10/8/14
Phone
Onaverage,participantswereexposedto0.13hoursofmobilephonetimeeachday,witha
maximumdailyexposureof0.51hoursforoneparticipant.Phoneswereusedforavarietyof
purposes,including:communication,gaming,socialmedia,photographyandwebsearching.
TV
Onaverage,participantswereexposedto0.64hoursofTVtimeeachday,withamaximumdaily
exposureof5.8hoursforoneparticipant.TVwaswatchedbeforeschool,afterschool,andinthe
weekend.Somefamiliesatedinnerinfrontofthetelevision,whilstothersatebreakfastinfrontofit.
TheTVwasplayinginthebackgroundformostoftheeveninginsomehouseholds.
Image8.Exposuretoaphonescreen48/8/14Image7.Exposuretoaphonescreenforcommunication9/8/14
Image10.ExposuretoTVscreenwhilsteatingdinner7/8/14Image9.ExposuretoTVscreenwhilstgaming9/8/14
PerceptionofHumanForm
Thereweremultipledifferentexposurestoportrayalsofthehumanform.Itistheseexposuresthat
maycontributetowhatisseenasthe‘social-norm’andhaveapotentialinfluenceovertheself-
imagerelatedbehavioursoftheseparticipants.Repetitionofexposuresillustratingsocialstatus,
physiqueandappearancemaycreateaperceivedideaofwhata‘normal’personis.
MagazinesandNewspaperAdvertisements
Magazines/newspaperadvertisementswereseenatthesupermarket,dairiesorintheparticipants’s
ownhomes.Inthesupermarketsanddairiesitwasonlythecoversofmagazinesseen;inthe
participants’shomesitwascoversaswellasarticles,andnewspaperadvertisements.Morethanhalf
oftheparticipants(7/12)hadatleastonephotographcontainingamagazine.Manyofthemagazine
covershadAmericanandBritishcelebritiesonthem.Thesepotentialexposurescontributetowhat
beingsuccessfulandfamousmaylooklike,orwhatyouneedtolookliketobefamousand
successful.
Image1:magazinestandatsupermarket10/08(left),Image2:celebrityphotographedinmagazinearticle,atchild’shome21/08(right)
PublicBillboards/Posters
Billboardadvertisementswerephotographedatleastoncebyjustunderhalfoftheparticipants
(5/12).Threequartersofthesewereseenontheweekend,andofthosetakenonaweekday,there
werenoexposuresonthejourneytoandfromschool.Onethirdofthephotographsweretakenby
oneparticipantonatripintoWellingtonCBD;theyweretheonlyparticipanttogointoWellington
CBDwhilstwearingacamera.
Billboardsincludedclothingadvertisements,radiostationadvertisements,electionvotingpromotion
andsportsplayers/athletes.Anumberofparticipantssawpostersofathletesatsportsarenas.These
athleteswereallslimandtoned,wearingshortortightsportsuniforms.Theseimagesmayportray
whatanathletelookslike,orwhatyouwilllooklikeifyouplaysport.Theclothingadvertisements
seenwereofyoung,attractive,slimmodelswiththeirfriends.Thismayportraywhattypesofpeople
weartheclothesadvertisedorwhatyouwilllooklikeifyouweartheclothes.Thevotingposter
photographedhadthreeyoungadultswithdifferinggendersandethnicities.Alloftheseexamples
havethepotentialtocontributetowhata‘normal’personlookslike.
Image2:Maleclothingbillboardportrayingthreemuscularyoungmalesonthebeach09/08(left),promotionalvotingposterfeaturingthreeethnicallydiverseyoungadults09/08(right)
BeautyProductsandObjects
Onlyoneparticipantdidnothaveaphotographcontainingabeautyproductorobject.Three
quartersofthephotographsrecordedhadmirrorsinthem,eitherinbedrooms,bathroomsorliving
areas.Theotherphotographswereofbeautyproducts(includinghairstraighteners,facewash,
make-up,hairspray,nailpolish,deodorant),andexercisemachinesinthehome.
Inthebeautyaisleinthesupermarket,allofthephotographedpackaginghadattractivePakeha
womenwithlonghairandperfectlymade-upfaces.Thiscreatestheidealofwhatpeopledo,or
shouldlooklike,andsendsthemessagetousetheproducttoachievethis.Mostofthebeauty
productsseenattheparticipants’shouseswereinthebathroomaroundthesinkoronthe
participants’sdressers–bothmostlywithinviewwhenlookinginthemirror.Locationaroundthe
mirrormayshowthereflectionof‘enhancing’or‘bettering’thehumanformthroughtheuseof
productsandthatitisaneverydayandnormaloccurrence.
200200216/0812pm
Images3(clockwisefromtopleft):participantholdinga
hairstraightenerandstandinginfrontofamirror24/08,
participantlookinginmirrorholdinganunspecified
beautyproduct16/08,beautyaisleinsupermarket
showinghairdyepackagingwithyoungattractive
femalesonboxes07/08
BrandedClothing
Allbutoneoftheparticipantshadaphotographofbrandedclothinginatleastoneoftheir
photographs.Threequartersoftheparticipantshadaphotograph/sofbrandedclothingwhich
includedbrandedshoesorabrandedbackpackonotherparticipantsontheirwaytoandfrom
school(5/5NZEuropean1/3Pacific3/4Maori).
ManyparticipantswereseentobewearingbrightlycolouredNikesneakersorConverseShoes,and
havingNikeorAdidasschoolbags.Thismaybeanexampleoftheperceptionofa‘social-norm’
directlyinfluencingaparticipant’sbehaviour.Wenoticedthatthetrendofshoebrandwasreflected
withingroups,andifoneparticipanthadapairofNikesneakers,manyoftheotherswouldtoo.
AnotherrecurringfashionwenoticedwasKathmandu/Macpacpufferjackets,anumberof
photographsshowedgirlswearingtheseinside(atMcDonalds).Thismayshowthatwearingthe
pufferjacketisnotonlyforwarmth,butalsoasfashion.
Image4:5girlsphotographedonthewaytoschoolwearingbrightcolouredNikeshoes07/08(left),girlwithNikebackpackandNikeshoes08/08(right)
TelevisionProgrammesandInternetVideos
Onlyoneparticipantdidnothaveaphotographofatelevisionprogramme,movieoraninternet
video.Almostthreequartersoftheparticipantsphotographedtelevisionprogrammesthatfeatured
teenagersofthesamegender.WhilewatchingTVprogrammes,therewerelimitedadvertisements
seen,withnoadvertisementsshowinghumanformphotographed.
Almosthalfoftheparticipantshadphotographsonlyshowingatelevisionshow,whiletheothers
hadamixtureoftelevisionprogrammes,moviesandinternetvideos.GirlsinAmericantelevision
programmesweredressedmaturelyfortheirageandwearingmake-up,jewelleryandtightfitting
clothing.Somephotographsshowedparticipantswearingplaingreyschooluniforms(e.g.Summer
HeightsHigh).Newspresenterswerephotographedwell-presentedandinsensibleclothing,butonly
onequarteroftheparticipantshadoneormorephotographofthe6pmnews.
Theparticipantsshoweddifferencesandpreferenceforthevideostheywatchedontheinternet.
Somechosetowatchmainlymusicvideosshowingscantilycladwomenwithsmallwaistsandlarge
hips/bottoms.AnotherchildshowedapreferenceforanAsianRealityprogrammeandonechild
watchedasetofmade-upteenagerssingingonmultipleoccasions.Thismayalsobeanexampleof
self-imagebehaviours,astheimagesofhumanformwereself-chosen.
Image5:Womanfeaturedinaninternetvideowithasmallwaist,andlargebreastsandbottom07/08(left),heavilymade-upblondeyoungfemaleonanAmericantelevisionprogram07/08(right)
Video/Computergames
Onethirdoftheparticipants(3maleand1female)hadphotographsofvideogameswithhuman
charactersatleastonce.Allofthemaleparticipantshadoneormorephotographofamasculine
characterorviolenceinthevideogame,whilethegirlwasplayingaKimKardashianfashiongame.
The‘masculine’characterswerelarge,muscularandcarriedweapons.TheKimKardashianfashion
gameportraysaslim,verycurved(smallwaist,largebreasts,largehipsandbottom)womanona
fashionrunway.Similartotheinternetvideos,thesegamesarealsoself-chosenexposuresto
masculineandfemininestereotypes,butmaycontributetotheperceptionofnormalhumanform.
Image6:computergamewithmalecharacterholdingweapons09/08(right),animatedpictureofKimKardashianportrayedwithvoluminoushair,asmallwaistandlargebreastandhips21/08
SocialMedia
Overhalfoftheparticipantshadphotographscontainingaformofsocialmedia.Fromtheseallbut
oneweregirls.Theidentifiablesocialmediasphotographedincluded:Facebook,Twitter,Snapchat,
InstagramandSkype.FacebookandInstagramshowedatrendofyoungadultsofsimilarageand
genderastheparticipantsposinginphotographs.
Oneparticipanthadmultiplephotographswhichshowedhertakingpicturesofherself.Shealsohad
photographsthatshowedhereditingthese‘selfies’withdifferentfilters.
Image7(clockwisefromtopleft):editinga‘selfie’imagewithfiltersonamobiledevice14/08,Facebookshowingyounggirlposing10/08,Instagramfeaturingslimblondemodel22/08
Posters
Overhalfoftheparticipantshadaphotographofaposterononeofthewallsintheirhouse.Halfof
theparticipantshadoneormorephotographofaposterintheirbedroom;theothershadposters
photographedinotherregionsinthehouse.Postersincludedthoseofsportsplayers,singers(e.g.
OneDirection),andmoviecharacters(e.g.TheHobbit).
Theplacementandchoiceofpostermayreflectwhatthechildaspirestobeorlooklike.The
placementofthepostersissignificanttotheregularityofexposure.
Books
Onethirdoftheparticipantshadatleastonephotographholdingabook.Allbutoneofthe
participantsphotographedwithabookwereholdinganovelinatleastonephoto,theother
Image9:holdingaHarryPotternovel09/08(left),holdingTheGuinnessBookofWorldRecords09/08(right)
Image8:Multipleposterswithmalefootballplayersonthewallofachild’sbedroom10/08(left),multipleOneDirectionpostersonthewallofachild’sbedroom09/08(right)
participanthadthebookontheirmobilephone.Wewereabletoidentifythenoveltitlesinhalfof
theparticipants:anumberoftheHarryPotterSeriesandTheSubtleKnife.
Covers(Game,Book,DVD)
OnethirdoftheparticipantshadatleastonephotographofaDVD,bookorgamecoverthathada
humanorhumancharacteronthefront.Thesephotographsweresplitbetweenhome,thelibrary
andbook/electronicshops.Likewiththecomputer/videogames,themalecharactersweregenerally
muscularandholdingweapons.OtherDVDcovershadexamplesofattractivecouplesand
celebrities.
FoodPackaging
Only2participantshadaphotographwiththehumanformonfoodpackaging.Bothofthesewere
oncerealboxesandatthechild’shome.ThesewereaNutri-Grainboxwithamaleskieronitandthe
otherwasaWeetbixboxwiththeAllBlacksonit.
Image11:takingthecontentsoutofaNutrigrainbox,pictureofamaleskieronfront07/08
Image10:childholdingavideogamewithmalecharacterholdingaweaponinanelectronicshop09/08
SchoolTransport
Wegathereddatafor37tripstoandfromschool,outofthe48possibletripsover2weekdaysfor
the12participants.Tripswereclassifiedbymodeoftransportascar,walking,scooter,bus,ora
combination.Wedidnotseeanybicycleuseorotherformsoftransport.
Themostcommontypeoftransportwascar(image3),whichaloneaccountedfor15trips.When
tripsthatinvolvedtravellingbycarforpartofjourneywerealsoincluded,thenumberoftrips
totalled21outof37(57%).Walkingaccountedfor8tripsalone(image2),andtravellingbyscooter
for4trips(image1).Participantstravelledbybuson4trips(image4),with2oftheseincombination
withwalkingand2incombinationwithusingascooter.
Usingacombinationofmodesoftransportinasingletripwasrelativelycommon.Therewereatotal
of10combinedtrips,forexample,therewere5tripswhichinvolvedbothwalkinganddrivingbycar.
Pacificparticipantswereonlyseenwalking(37.5%oftrips)orgoingbycartoschool(62.5%).NZ
Europeanparticipantsweredrivenatleastpartofthewaytoschoolon37.5%oftrips.Maori
participantsweredrivenon76.9%oftrips,buthalfofthesewereincombinationwithwalking.
Europeanparticipantshadthemostvariationinmodeoftransportoverall,withparticipants
observedusingwalking,cars,bussesandscooters.Incontrast,MaoriandPacificparticipantsboth
onlywalkedortravelledbycar.
Onethingthatwenoticedwasthatmanyoftheparticipantswhowalkedortravelledbyscooterto
schooldidsowithagroupoffriends.Itwouldbedifficulttoaccuratelycollectdataonhow
frequentlythisoccursandthesizeofthegroupsbecauseitishardtotelliftheotherparticipants
seeninthephotosareactuallytravellingwiththechildornot.
CarTransport
21ofthe37individualrecordedjourneysofallparticipantsusedacaratleastpartofthetime.Maori
participantsweremostlikelytotravelbycartoorfromschool,with10/13or76.9%oftripsusinga
caratleastpartoftheway.62.5%(5/8)ofthejourneysmadebyPacificparticipantsalsousedacar
astransport.Only6/16or37.5%oftheindividualjourneysundertakenbyNZEuropeanparticipants
involvedtravellingbycarforallorpartofthejourney.
Onlyoneparticipantoutofthetwelvewentbothtoschoolandbackbycaronbothoftheschool
daysthattheywereobservedandthatchildwasofPacificethnicity.
Walking
15outof37(40.5%)oftheindividualjourneysinvolvedtheparticipantswalkingallorpartoftheway
toorfromschool.Maoriparticipantsweremostlikelytousethismethodoftransport,with61.5%
(8/13)tripsinvolvingwalkingatleastpartoftheway.Thisalsoaccountedfor37.5%(3/8)ofall
PacificIslanderparticipants’sjourneys,andonly25%(4/16)oftheNZEuropeanparticipants’s
journeys.
Scooter
NZEuropeanparticipantswereontheonlyparticipantsobservedtravellingtoschoolbyscooter,
with7/16journeysundertakenthisway.4outofthe5NZEuropeanparticipantsusedascooterat
somepoint.NoneofthefourMaoriorthreePacificparticipantswereseentobeusingscootersat
all.
0
2
4
6
8
10
12
14
16
Totalnum
bero
ftrip
s
Totalnumberoftripsbyethnicity
Maori
Pacific
European
Figure3:Exampleofdriving
Image2.ExampleofwalkingtoschoolImage1.Exampleofusingascootertogettoschool
Image3.Exampleofdrivingtoschool Image4.Exampleofcatchingthebustoschool
DinnerAnalysis
Aim
Toidentifywhateachchildatefortheirmaineveningmealandwherethatmealwaseaten.
Methods
Allphotosweresearchedforevidenceofamaineveningmealeatenbetweenthehoursof5-9pm
only.Thesearchwasstoppedoncethemealhadbeenidentified.Nosnacksordessertsnotedwithin
thistimeperiodwererecorded.Mealswereseparatedbyfourmaincategories:
• Home-cookedmeals
• Ready-mademeals(onlyneededheatingbeforeconsumption)
• Takeaways
• Restaurantmeals
Allmealswerealsoexaminedtoidentifywhethertheycontainedvegetables(excludingpotatoesand
pizzatoppings).
Mealswerealsocategorizeddependingonwherethemealtookplace.Thecategorieswere:
• Mealeatenatfamilydiningtable
• Mealeateninfrontoftelevision
• Mealeatenoutsideofhome
• Other
Results
Werecordedwhateachofthetwelveparticipantsatefordinneroverthefourdaysofthestudy.We
wereabletorecord32mealsoutofapossible48.Mealsthatwereunabletoberecordedwere
mostlyduetotheparticipantsturningoffthecameraduringthehoursthatwesearched,from5-
9pm,butontwooccasionsachilddidnotappeartoeatdinnerduringthesehours.Twoofthemeals
thatwererecordedwereunidentifiablefoodstuffsduetopoorcameraquality.
Outoftheentire30mealswhereitwaspossibletoidentifywhatthechildwaseating,16meals
(53%)werehomecooked.Ofthese,14meals(87.5%)includedsomesortofidentifiablevegetable.
(figure1).11dinnersoutofthe30(36.7%)consistedofeithertakeaways(includingpizza,Chinese
meals,fish‘n’chips)or“ready-made”storeboughtfoodsuchaspiesorcordonbleu.3mealswere
eatenoutinrestaurantswithfamilymembers(twoItalianrestaurantsandoneIndianrestaurant).
OnemealwaseatenataMcDonalds(figure2).
Wealsorecordedwheretheparticipantatewheneatingathome.Ofthe28mealsthatwereeaten
attheparticipant’shouse,19ofthese(67%)wereeatensittingaroundthediningtablewiththe
family.Theremainder(32%)wereeateninfrontoftheTVwithsiblingsorotheradults
Wealsoanalysedtheparticipants’sdatabyethnicity.Werecorded13mealsfromtheNZEuropean
participants,8mealsfromtheMaoriparticipantsand11mealsfromthePacificparticipants.
However,ofthe11mealseatenbyPacificparticipants,only9containedidentifiablefoodstuffs.
Nineofthe13mealseatenbyNZEuropeanparticipants(69.2%)and5ofthe8mealseatenby
Maoriparticipants(62.5%)werehomecooked.Allofthesemealsincludedsomesortofidentifiable
vegetable.Incontrast,only2ofthe9identifiablemeals(22.2%)eatenbyPacificparticipantswere
homecooked,neitherofwhichcontainedanyvegetables.Duringthefourdayperiod,Pacific
participantsdidnotappeartoeatvegetables(excludingpotatoesandpizzatoppings)atthedinner
timemeal.Pacificparticipantsweremuchmorelikelytoeateithertakeawaysorready-mademeals
(suchaspies),with6ofthe9meals(67%)consistingoftakeaways,ready-mademealsorMcDonalds.
Only2meals(15.4%)fromtwoseparateNZEuropeanparticipantsconsistedoftakeaways(pizzain
bothinstances).Threemeals(37.5%)fromtheMaoriparticipantsconsistedoftakeaways(fishnchips
ontwooccasions).NoneoftheNZEuropeanorMaoriparticipantswereobservedtobeeatingready-
mademealsfordinner.
TwomealsfromtwoseparateNZEuropeanparticipantsand1mealfromaPacificchildwerespent
eatingoutatrestaurants(non-fastfoodoutlets)withtheirfamilies.Maoriparticipantsdidnoteat
dinneroutsideofthehomeduringthefourdays.
BothNZEuropeanandMaoriparticipantsweremorelikelytoeatdinneratthediningtablewith
familythanPacificparticipants.Tenofthe11meals(91%)eatenathomebyNZEuropean
participantswerecarriedoutaroundthefamilydiningtable.Sevenoutofthe8mealseatenby
Maoriparticipantswerealsoheldatthediningtable.However,only2ofthe9mealseatenathome
bythePacificparticipantswereatthediningtable.Onbothoccasionsthemealconsistedof
takeawaysbroughthomebyanadult(Figure3).The7remainingmealsfromthePacificparticipants
wereeateninfrontoftheTV(Figure4).
Images1-4(inclockwiseorder):home-cookedmealwithvegetables,McDonald’sfordinner,fish’n’chips,‘ready-made’mealeateninfrontofthetelevision
Breakdownofwhattheparticipantsatefordinner(%)
0
10
20
30
40
50
60
70
80
Home-cookedmeal Takeawaysor"ready-made"meals
dinnerinrestaurant
%ofa
llmeals
Contentofmeal
NZEuropean
Māori
Pacific
Feasibility
TheAutographerappearstobeaneffectivetoolforrecordingimagesofparticipants’sfood
consumption,andwouldbeausefulvehicletouseinfuturestudiesexploringeatingenvironments.
Thecameraisabletocapturemostofthefoodthatthechildiseatingandbeingexposed.The
Autographeralsocapturesotheraspectsoffoodandeatingbehaviourincluding;whoiseatingwith
0
10
20
30
40
50
60
70
80
90
Mealincludedvegetables(excludingpotatoesandpizzatoppings)
%ofa
llmeals
Inclusionofvegetablesinmeal
NZEuropean
Māori
Pacific
0
10
20
30
40
50
60
70
80
90
100
Mealeatenatdiningtablewithfamily
Mealeateninfrontoftelevision
%ofa
llmeals
Wherethemealwaseaten
NZEuropean
Māori
Pacific
theparticipant,howoftentheparticipanteats,thetypeoffoodthatisstoredinthehouseandhow
oftentheparticipantvisitsthesupermarket.
Themainlimitationisthatitisnotalwayspossibletoidentifywhattheparticipantiseating,either
duetopoorcameraqualityor,morecommonly,poorangleofthecamera.Itisalsodifficulttosee
whatisbeingeatenoutofbowls,forexample,ortoseewhattheparticipantiseatingiftheyare
lyingonthefloororsofa.
Anotherpotentiallimitationisthelikelihoodoftheparticipantturningthecameraoffduringmeal
times,eitherontheirownvolition(duetoshameattheirowndiet,forexample)orattherequestof
thepeoplewhoareeatingaroundthem.
6.Discussion
Thiswasasmallscalequalitativestudy,wheretheprimaryaimwastodetermineaspectsof
children’senvironmentswhichmodifytheirhealthandwell-being.Secondarilyweaimedtoexplore
thevalueofautomatedcamerasasresearchtools.
Alcohol
Thisstudyfoundthat11outof12participantswereexposedtoalcoholinsomewayduringthe4
daysofthestudy.Wholealcoholbottlesinthehouseholdwerethemostcommontypeofexposure,
witnessedbytenofthetwelveparticipants.Thisfindingsuggeststhattheparticipantswereroutinely
exposedtoevidenceofalcoholconsumptionintheirhomeenvironment.Bottlesofbeer,wine,
vodkaandotherspiritswereallobservedindicatingthattheparticipantswereexposedtoavariety
ofdifferentalcoholicbeverages.
Futurestudiesonalargerscalecouldfeasiblyexaminewholealcoholbottlesquantitatively.With
respecttothoseparticipantswhowerenotexposedtowholealcoholbottlesintheirhousehold,we
areunabletotellfromthedatawhetherthiswastrulybecausetherewasnoalcohol.Itispossible
thatthisabsenceisduetostorageofalcoholinawaythatmeanttheseparticipantswerenot
exposedtoitduringthefourdaysofthestudy.
Fouroftheparticipantswitnessedalcoholbeingconsumedaroundthem,whichineverycasewas
duetoparentsandotheradultsdrinkingwineorbeerinthecontextofafamilydinner.Considering
thefrequencywithwhichtheparticipantswereexposedtowholealcoholbottleswithintheir
householdenvironment,thisrepresentsanotablysmallerexposurethanthatseeninalcohol
consumption.AllfouroftheparticipantswhowereexposedtoactualdrinkingwereofNewZealand
Europeanethnicityandwereeither1or2ontheNZiDepindex.Thissuggeststhattheparticipantsof
highersocioeconomicstatusmayhavebeenmorelikelytobeexposedtodrinkinginafamilydinner
setting.Withintheframeworkofalargerstudyitmaybepossibletofurtherexplorethesocial
contextsurroundingalcoholconsumptiontowhichchildrenareexposed.
Consideringtheadversehealthoutcomesassociatedwithexcessalcoholconsumptionandthe
prevalenceofthesewithinNewZealand,qualitativedataonchildhoodexposuretoparentaldrinking
areofpotentialsignificance.Ithasbeendemonstratedthatexposuretounhealthyparental
behavioursincludingalcoholmisuseandsmokinghavenegativeimpactsonchildren’shealth.Our
studyhasshownthattheparticipantswereverylikelytobeexposedtoevidenceofalcohol
consumptionbutlesslikelytowitnessactualconsumption.Ourstudyislimitedinthecontextof
unhealthydrinkingbehavioursbytendenciestohavethecameraturnedoffduringweekend
eveningsandthepossibilitythatstudyparticipantswerelesslikelytoexhibitalcoholmisuse.
Wefoundexposuretoalcoholadvertisingorretailtobeatamoderatelevel,withsevenofthe
twelveparticipantsexposed.Incontrasttherewasrelativelylittleexposuretolegalsignage,with
onlytwoofthetwelveparticipantsexposedtosignsrelatingtothepermissibilityofalcohol
consumption.Thereisareasonablediscrepancyherebetweenchildren’sexposureto
advertisementsencouragingconsumptionofalcoholandsignageadvocatingitsresponsibleuse.
Ourstudyindicatesthattheparticipantsgrowupinanenvironmentwherealcoholusemeetsvery
littledisapproval.Thisissignificantconsideringthatgreaterparentaldisapprovalofalcoholis
associatedwithlowernumbersofchildren’salcohol-use-relatedproblems.Whilewearelimitedin
thissensebyfewdataonexposuretoparentaldrinkingbehaviour,ourfindingthatmostparticipants
wereexposedtoevidenceofalcoholconsumptionintheformofwholealcoholbottlessuggeststhat
alcoholconsumptionisfairlynormalised.
Thecamerasprovidedanoriginalmethodtoexplorethewaysinwhichchildrenwereexposedto
alcohol.Wefoundthecameraswereparticularlygoodatpickinguponbackgroundorsubliminal
exposures,includingitemssuchaswholealcoholbottlesandadvertisements.Theywerelessadept
atprovidinginformationondrinkingbehaviour.Wholealcoholbottleexposurecouldpotentiallybe
furtherexploredusingquantitativestudies.OurfindingsalsobuildontheworkofKerretalin
suggestingthatautomatedcamerasofferanadvantageinprovidingcontextualinformation
unavailablethroughothermethods.
Smoking
Wefoundthatonlytwoparticipantswereexposedtoanytypeofsmoking.Bothoftheseparticipants
wereofPacificethnicity.Inbothinstancestheexposuresweretoadultshandlingcigarettesbutnot
smokingthem.Theabsenceofexposuretoactualsmokingsuggeststheparticipantswererarely
exposedtotheactofsmoking.Fourparticipantswereexposedtosmoke-freesignsinpublic
buildings;allofthesewereofeitherMāoriorPacificethnicity.
Accordingtothedemographicdataoftheparticipants,6liveinhouseholdswherethereisasmoker
athome.However,weonlysawtwoexamplesofexposuretosmoking.Therecouldbeanumberof
reasonswhywedidnotseeexamplesofsmokingintheothersmokinghouseholds,includingparents
onlysmokingawayfromtheparticipantsandparentspreferringnottosmokewhentheyknewthere
wasacameraaround.Thefour-daydatacollectionperiodmayalsonothavebeenlongenough.Itis
alsolikelythatthecamerasmayhavemissedachanceexposuretosmoking,suchasifthe
participantwasridingordrivingpastsomeonesmokingonthestreet.
NewZealandremainsburdenedwithasignificantamountofdiseaserelatedtodirectandsecond
handsmokingexposure.Giventhelinksbetweenparentalsmokingandchildren’srespiratory
problems,breathingdifficultiesandmorbidityitispositivetonotetheverylowlevelofchildren’s
exposuretosmokingthatourstudyfound.Itshouldbenotedthatthisobservationislimitedbythe
potentialforadultstohavemodifiedtheirbehaviourgiventhepresenceofthecameras.Ourstudy
indicatesthattheparticipant’senvironmentsincludedsmokefreesignageandthatthisisan
exposuretheyreceivedregularly.Thisisbeneficialgiventheprovenefficacyofthese
advertisements.Consideringthegreaterlikelihoodfortobaccoconsumptioninpeoplelivingin
socioeconomicallydeprivedareasthereissomeconsolationinourfindingthattheparticipantsin
theseareastendedtobethemostexposedtosmokefreeadvertisements.
Thecamerascapturedverylittleexposuretosmokinginthisstudy.Therewereinstancesofexposure
tociggarettesbeingpreparedandexposuretoantismokingadvertisements.Thecamerastendedto
belessadeptatcollectinginformationonbehaviouralexposures.Thiswasespeciallytrueof
smoking.Itisdifficulttoclaimwhetherthisisbecausechildrentrulyareminimallyexposedto
smokingorwhetheranelementofbiasispresent.Adultsmayhavealteredtheirexposureduetothe
presenceofthecameras,leadingtoanunderrepresentationofstigmatisedbehavioursuchas
smoking.
PerceptionofHumanForm
Ourstudyfoundthattheparticipantsweresubjectedtoawidevarietyofexposureswhichhavean
influenceonperceptionofthehumanform.Theseportrayalsofsocialnormsmayhavecontributed
toarangeofself-imagerelatedbehaviours.Exposuretomagazines/newspaperadvertisementswas
atamoderatelevel,withsevenofthetwelveparticipantsexposed.Manyofthesemagazines
portrayedBritishandAmericancelebritiesandpotentiallyestablishanarchetypicalsenseofsuccess
andfame.Fiveofthetwelveparticipantswereexposedtobillboardadvertisementsonarangeof
subjects.Severaloftheseinstancesinvolvedgirlsencounteringpostersofathleteswhichpotentially
demonstrateanidealisedathletichumanform.
Allbutoneparticipantwereexposedtoabeautyproductatsomepointinthestudy.Onlybottlesor
containersforsuchproductswerecodedasbeautyproducts.Bynotcodingtheseproductswhen
encounteredwhile‘inuse’,i.e.womenwearingnailpolish,weaimedtoeliminategenderbias.Of
thesephotos,75%alsocontainedmirrors.Locationaroundthemirrormayshowthereflectionof
‘enhancing’or‘bettering’thehumanformthroughtheuseofproductsandthatitisaneverydayand
normaloccurrence.Thisindicatesthattheparticipantsarebeingraisedinanenvironmentthat
containsmanyproductsgearedtoimproveone’sself-image.Inthebeautyaisleinthesupermarket,
allofthephotographedpackaginghadattractivePakehawomenwithlonghairandperfectlymade-
upfaces.Thismayhavesuggestedtotheparticipantsanidealofwhatshouldlooklike,aswellas
suggestingthisproductshouldbeusedtoachievethisimage.
Allbutoneoftheparticipantswereexposedtobrandedclothingatleastonce.Manyparticipants
wereseentobewearingbrightlycolouredNikesneakersorConverseShoes,andhavingNikeor
Adidasschoolbags.Thismaybeanexampleoftheperceptionofa‘social-norm’directlyinfluencinga
child’sbehaviour.Wenoticedthatthetrendofshoebrandwasreflectedwithingroups,andifone
childhadapairofNikesneakers,manyoftheotherswouldtoo.
Allbutoneoftheparticipantswereexposedtotelevision,moviesoraninternetvideo.Ofthese,
eightparticipantswatchedtelevisionprogrammesfeaturingteenagersofthesamegender.This
suggeststhattheparticipantswerecommonlyexposedtotelevisionparadigmsofteenageimage.
GirlsinAmericantelevisionprogrammesweredressedmaturelyfortheirageandwearingmake-up,
jewelleryandtightfittingclothing.Onlyalimitednumberofadvertisementswereseen,noneof
whichwererelatedtothehumanform.Fourofthetwelveparticipntswereexposedtovideogames
withhumancharacters,threeofwhichweremaleandwereplayinggamesinvolvingviolenceand
masculinecharacters.Theonegirlwasplayingafashiongamewhichportraysaslim,verycurved
(smallwaist,largebreasts,largehipsandbottom)womanonafashionrunway.
Overhalfoftheparticipantshadphotographscontainingsomeformofsocialmedia,sixofwhom
werefemale.TheseexposuresincludedFacebook,Twitter,Snapchat,InstagramandSkypeuse.
Socialmediauseunanimouslyinvolvedexposuretoimagesofchildrenofsimilarageandgender.A
moderatenumberoftheparticipants(8/12)wereexposedtoposters.Thesepostersincludeda
varietyofsportsplayers,singersandmoviecharacters.Theplacementandchoiceofpostermay
reflectwhatthechildaspirestobeorlooklike.Theplacementofthepostersissignificanttothe
regularityofexposure.
Intotalourstudyhasfoundthattheparticipantswerehighlyexposedtomediawhichhadthe
potentialtoinfluencetheirconceptofsocialnormsrelatingtothehumanform.Theseexposures
wereoftendispersedthroughouttheirenvironment.Acrosstherangeofexposurescertainbody
typestendedtorecur.Thissuggeststhattheparticipantsmayhavebeenexposedtoarelatively
narrowsetofvariationsofthehumanform.Inconcordancewiththisitispossiblethattheyexhibit
behaviourwhichstrivestoemulatethewindowinwhichthisvariationfalls.
ConsideringthestudybyHargreavesetalanditsfindingthatbodydissatisfactionincreaseswith
exposuretocommercialsrelatingtobody-imageamongadolescentgirls,theparticipantsmaywell
begrowingupinanenvironmentrifewithsuchexposures.Theliteraturesuggeststhatmediaimages
haveproventoinfluencegirls’satisfactionwiththeirappearance.Ourstudyindicatesthe
participantsmayberoutinelysubjectedtoalargevarietyofsuchexposuresandthereforeitisquite
possiblethattheygrowupinanenvironmentwheretheybecomeincreasinglydissatisfiedwiththe
waytheylook.
ThisphenomenonismorepronouncedforgirlsthanforboysasdescribedbyCohaneetal(2001).
Whileboysdisplayedlessdissatisfaction,theyoftenexhibitedadesiretolookbiggerandmore
muscular.Ourfindingsshowseveralexamplesofthesearchetypestendtoreappearinproducts
pitchedatyoungboyssuchasthevideogamesandposters.Thisindicatesboysmaybesubjecttoa
separatesphereofsocialnormswithimpactsfurtherresearchcouldfeasiblyexplore.
Wefoundthecameraswereparticularlygoodatpickinguponsubliminalexposuressuchasthe
advertisementsandproductswhichinfluenceself-image.Allofthesearepredominantlyvisualby
natureandgaveusapictureoftheenvironmenttheseparticipantswereexposedto.Giventherich
arrayofinformationcapturedbythecamerasitishighlyfeasibletousetheseforfurtherresearchon
alargerscalebothqualitativelyandquantitativelyexploringtheseexposures.
ScreenTime
Participantsinthisstudyspentanaverageof1.8hoursperdayoutsideofschoolhourswatchingan
activescreen.Therangeinscreentimeexposurewasfrom0-7.13hoursperday.Themajorityofthe
screentimewasspentonthecomputerorwatchingtelevision,withthesescreensaccountingfor
45%and35%oftotalscreentimerespectively.Mobiledevices,phonesandsituationswhere
multipleactivescreenswerepresentmadeuptheremainderofrecordedscreentime.
TheAmericanAcademyofPaediatricsrecommendsthatschoolagechildrenareexposedtonomore
than2hoursofscreentimeperday(Committee2003).Sedentaryactivitieslikescreentimeare
associatedwithanincreasedriskofbeingoverweight,obeseandpre-diabetic(Hilletal2003).
Althoughtheaveragescreentimeforparticipantsinthisstudywasbelowtherecommendedlimit,
someparticipantsspentmorethan2hoursperdayinfrontofscreenswithonechildhavingatotal
of7.13hoursofscreentimeinoneday.Thissuggeststhatsomeoftheparticipantsdonotgrowup
inanenvironmentthatsupportstheirhealthandwellbeingduetohighscreentime.
TheKidsCam™photographsallowedresearcherstoobservewhatscreenswerebeingusedforand
thecontextinwhichtheywereused.Computersandlaptopswereusedforgaming,viewingsocial
media,homework,playingmusic,searchingtheinternetandwatchingmovies.Portablecomputing
devicesdefinedas‘mobiledevices’inthisstudywereoftenusedwhiletheparticipantswereinthe
car.MultiplescreenexposurecommonlyoccurredwhentheTVplayedinthebackgroundwhilethe
participantusedaportablecomputingdeviceorphone.Somepicturesshowedfamilieseating
breakfastordinnerwhilewatchingthetelevision.
Theuseofautomatedcamerasisanovelwaytoinvestigatescreentimeinchildren.Previous
methodsuseself-reportedscreentime,accelerometers(Anderson2008)andecologicalmomentary
assessment(Biddle2009).Thephotographsgeneratedbyautomatedcamerasproviderichdata
aboutthepurposeandcontextofthescreentime,whichallowsformorecomprehensiveanalysisof
sedentarybehaviour.
TransportTo/FromSchool
Outof46tripstoandfromschool16(%wouldbebetter)werebycaralone,12bywalkingalone,8
byscooterandtheremainingtripsincludedacombinationoftransportmethods.Drivinginthecar
eitherincombinationwithanothermodeoraloneaccountedfor37.5%ofschooltransporttripsin
NewZealandEuropeanparticipants,50%inPacificparticipantsand66.6%inMāoriparticipants.New
ZealandEuropeanparticipantstravelledtoschoolbyscootermorefrequentlythanMāoriorPacific
children.
Levelsofphysicalactivityarehigherinchildrenwhouseactivetransporttoschool(Faulkner2009).
Theuseofpassivetransportmethodscouldbecontributingtothegrowingoverweightandobesity
ratesinNewZealand.AstudyinAustraliashowedthatoveralllessthanhalfofchildrenwere‘active
commuters’,whichissimilartotoourfindinginthisstudy(Merom2006).
Theautomatedcameraprovidedanaccurateandsimplewaytocategorisetransporttoschoolin
NewZealandchildren.Althoughnotmeasuredinthisstudy,thecamerascouldbeusedtoprovidean
objectivemeasurejourneyduration.
Previousresearchershavealsousedautomatedcamerastocategorisetransportmethodsand
measurejourneyduration(Kelly2011).Kellyetalfoundthattheautomatedcamerasprovideda
moreaccuratemeasureofjourneydurationthanself-reportedjourneytimes.Researchusingself-
reportedtransportmethodsnotedalackofdetailbecausetheyaskedforthe‘usualmethod’of
transport(Faulkner2009).
Dinnerenvironment
Ofthe30mealsrecorded53%werehomecookedand36.7%weretakeawaysor‘ready-made’food.
Giventhatfrequentfastfoodeatingisassociatedwithhighenergyintakeinadolescents(Coon
2001),thisresultisconcerningforthewellbeingoftheparticipants.Ofthe28mealseatenathome
67%wereeatenaroundthediningtablewiththefamilyand32%wereeateninfrontofthe
television.Participantswhosefamilieswatchtelevisionduringmealtimesaremorelikelytohavea
dietcontaininghighenergyandlowfruitandvegetables(French2001).
Oftherecordedmeals69.2%eatenbyNewZealandEuropeanparticipantswerehomecookedand
62.5%eatenbyMāoriparticipantswerehomecooked,allofwhichcontainedvegetables.Incontrast,
22.2%ofmealseatenbyPacificIslandparticipantswerehomecooked,noneofwhichcontained
vegetables.91%ofmealseatenathomebyNewZealandEuropeanparticipantswereeatenaround
thediningtable,87.5%forMāoriparticipantsand22.2%forPacificIslandparticipants.Giventhat
thefamilyeatingenviromenthasaninfluenceonchildren’sdietquality(Heather2005),theseresults
areconcerningforthehealthandwellbeingofthePacificparticipantsinthisstudy.
Strengths
Themajorstrengthsofourstudylieintheuseoftheautomatedcamerasasresearchtools.Often
qualitativestudiesconsideringexposuressimilartothosewehaveinvestigatedrelyonself-reporting
andthusarelimitedbyrecallbias.The10secondphotographintervalallowedforanobjective
measurementofexposures,eliminatingrecallbiasencounteredinpreviousresearch.Byemployinga
qualitativeapproachweareabletoexploreamuchgreaterrangeofexposuresandcollectsubtler
informationwhichenablesustocontextualisetheexperienceofgrowingupinamodernNew
Zealandenvironment.Thequalitativenatureofthestudyisperfectlysuitedtoundertakethe
preliminaryinvestigationgivinganoverviewofthefeasibilityofautomatedcamerasinresearch.The
regularityandclarityofphotographstakenbytheautomatedcameramademealidentification
simple.Thepicturesprovidedrichdataaboutthechildrenseatingenvironment,allowingthe
locationofthemeal,whothemealiseatenwithandvegetablecontenttoberecorded.
Additionallybylimitingthenumberofpeopleanalysingthephotostotwoperexposurecategoryour
studyaidedtheconformityofthecodingprocessandminimisedtheeffectsofmisclassificationbias.
Limitations
Thisstudyhadanumberoflimitationswhichcouldbeovercomebyconductingalarger,funded
study,includingthesamplesizeandtimeperiodsavailableforcollectionofdata.Ourstudyrestson
theassumptionthattheparticipantsactuallynoticedorobservedtheexposuresthatwehave
observedinthephotographstakenbytheautomatedcameras.Anumberoftheparticipantshad
datamissingfromweekendevenings,whichmaybethetimewherealcoholandsmokingexposure
wouldbemostlikelytooccur.Inconjunctionwiththiswearelimitedbythelikelihoodthat
participantsmayturnoffthecamerasiftheyweredoingorseeingsomethingtheyknewwasillegal
orfrownedupon.
Thegreatestlimitationfacedbythisstudywasthepotentialforstudyparticipantsandtheirfamilies
toaltertheirbehaviouraroundthecamera.Thismaybeconnectedwithanelementofselection
bias.Inthiscase,studyparticipantsaremorelikelytobethosewhoarehappytobefilmed,which
couldbebecausetheydonotexhibitstigmatisedbehavioursuchassmoking.Thismayhaveledtoan
underrepresentationofsuchbehaviour.
Wewerenotabletoanalyseexposuretosmokingontelevisionorcomputers,becauseitwastoo
difficulttomakeoutwhatwasonthescreen.Thisalsomeantwecouldnotseeiftheywereexposed
toanti-smokingtelevisionadvertisements.Insomephotographsthecamerawascoveredorpointing
attheroof.Thismayhaveledtoanunderestimationofscreentimebecausethesephotographs
werenotcountedinthecodingsystem.Screentimeatschoolwasnotcountedinthisstudy,which
mayhaveledtoanunderestimationofscreentime.
Wewerealsounabletocaptureactivitiesthattheparticipantswerelikelyveryawareofbutdidnot
witness,suchastheparentsgoingoutsidetosmoke,orhearingadultpartiesaftertheyhadgoneto
bed.Alsothephotographsdidnotenableresearcherstorecordwhetherparticipantsweretravelling
aloneorinagroup.Participantswouldturntheircamerasofftogotothetoilet,howeverthismay
haveledtounderestimationofexposuretobeautyproductsandmirrorsinthebathroom.
Anotherpotentiallimitationisthelikelihoodoftheparticipantturningthecameraoffduringmeal
times,eitherontheirownvolition(duetoembarrassmentregardingtheirowndiet,forexample)or
attherequestofthepeoplewhoareeatingaroundthem.
Otherlimitationsofusingthecamerastoanalysethisdataincludedifficultieswithphotoqualityin
definitivelyascertainingthetypesoffood,beverages,advertisements,signageetc.Thecoding
processitselfwasalsopronetoerrorinthisfashion.Thisisespeciallytrueconsideringthelarge
amountoftimenecessarytoconductmanualcodingofthedata.
7.Conclusions
Ourstudyhasfoundthattheparticipantsareraisedinenvironmentsrepletewithhealthmodifying
exposures.Theseincludedahighlikelihoodtobeexposedtoalcohol,especiallyevidenceofits
consumptionintheformofwholealcoholbottles.Smokingexposurewasconsiderablylowerwith
exposuretoanti-smokingadvertisementsreachingtheareaswheretheyaremostneeded.The
participantswereheavilyexposedtoself-imagerelatedinfluences,severalofwhichhavebeen
demonstratedtocontributetogirls’dissatisfactionwiththeirappearance.Thisstudysuggeststhat
theparticipantsgrowupinanenvironmentwithalevelofscreentimethatsupportstheirhealthand
wellbeing.However,someparticipantsareatriskofdiseasesassociatedwithsedentarybehaviour
duetoahighlevelofscreentime.Someparticipantsusedactivetransporttogettoschool,which
supportstheirwellbeing.However,thereisanethnicdisparityintransportmethods,withMaoriand
Pacificparticipantshavingusedmoresedentarytransporttypesmorefrequently.Theproportionof
takeawaymealsconsumedandmealseateninfrontofthetelevisionamongparticipantsinthis
studymayreflectnegativelyontheenvironmentthattheygrowupin.Theeffectsofthis
environmentshowinequities,withPacificparticipantshavingbeenexposedmoreoftenthanNew
ZealandEuropeanandMāoriparticipantstoaneatingenvionmentthatdoesn’tsupporttheirhealth
andwellbeing.Automatedcamerasappearfeasibleastoolstoinvestigateawidevarietyofpublic
healthissues.Thisisparticularlytrueofstatic,backgroundexposuressuchasadvertisements.
Futurequalitativestudiescouldexaminetheattitudessurroundingchildren’sexposuretoalcohol.
Bothparentsandchildrenmaybeabletoprovidesomecommentaryontheplaceofalcoholwithin
NewZealandsociety.Ourstudysuggeststhattheuseofautomatedcamerascouldbeofusein
furtherresearchaimedatassessingexposuretoadvertisingofalcohol,tobaccoandfoodin
environmentsbeyondthehome.
Inconjunctionwiththeuseofautomatedcamerasfurtherstudiescouldpotentiallyexploremore
qualitativeaspectsofchildren’sattitudesregardingsocialnorms.Ourstudyhashighlightedthe
aptitudeofthesecamerasforresearchinvolvingassessmentofbackgroundexposures.Influenceson
children’sperceptionofsocialnormstendtoliewithinthisset.Futureresearchcouldalso
investigatetheeffectsofexposuretothesesocialnormsinbothboysandgirls.
FurtherresearchcouldfocusonfindingoutwhysomeNewZealandchildrenarespendingmorethan
therecommended2hoursperdayinfrontofascreen.Parentalattitudesandneighbourhoodsafety
havebeenshowntoinfluencescreentime(Salmon2011).Thesefactorscouldbeexploredwithinthe
environmentofchildreninWellington.Healthpolicycouldfocusonincreasingawarenessofthe
harmfuleffectsofscreentimeonchildren’swellbeing.
TheautomatedcameracouldbeusedtocalculatejourneydurationinNewZealandchildren.The
GPSdevicestheycarriedcouldbeusedtocalculatejourneydistance.Thecameracouldbeusedto
exploretheethnicdifferenceobservedintravelmethods,whichmayhavebeenduetoschool
journeydistanceorotherfactors.Thisresearchsuggeststhatsedentarybehaviourmaybe
contributingtothegrowingrateofoverweightandobesityinNewZealand,andlendsitselfto
evidenceforthedevelopmentofpolicytoencouragefamiliestouseactiveschooltransport
methods.
Theautomatedcameracouldbeusedtorecordmoreeatingbehaviourslikehowoftenthechild
eats,thetypeoffoodthatisstoredinthehouseandhowoftenthechildvisitsthesupermarket.Itis
feasiblethatthecamerascouldbeusedtocomprehensivelydescribetheeatingenvironmentof
childreninNewZealand,andcorrelatethistotheindividualchild’shealthandwellbeing.This
researchindicatesthattheeatingenvironmentofPacificchildreninparticularcouldbeaddressedto
improvetheirhealthandwellbeing.
Automatedcamerasaredemonstrablygoodatproducingdataonadvertisingorotherpassiveor
subliminaltypeexposures.Howevertheyarelessadeptatcapturingactiveorbehavioural
exposures.Itispossiblethatthisisduetoapropensityforpeopletoaltertheirbehaviouraroundthe
camera,orbedisinclinedtoparticipateinthestudy,leadingtoalikelyunderrepresentationof
stigmatisedbehaviourssuchassmoking.Manyoftheexposureswehaveexaminedincludingwhole
alcoholbottles,advertisementsandbeautyproductslendthemselvestofuturestudiesonalarger
scalewhichcouldfeasiblyinvestigatetheseaspectsquantitatively.
Acknowledgements
WewouldliketoacknowledgethehelpandsupportreceivedfromoursupervisorsLouiseSignaland
RichardJaine.WealsoreceivedvaluableassistancefromMoiraSmithandMichelleBarr.
Wewouldliketoacknowledgetheworkandexperiencesofthe15childrenonwhichthisstudyis
based.
WewouldliketoalsothanktheKids’CamteamattheUniversityofOtagoandtheNationalInstitute
ofHealthInnovationatAucklandUniversityandKids’CamfunderstheHealthResearchCouncil.
AspecialthankstoallthestaffintheDepartmentofPublicHealth,UniversityofOtago,Wellington.
Appendix
Figure1A.MapofGPSdatacollectedbystudent1on7-10thAugust2014
Figure2A.MapofGPSdatacollectedbystudent2on7-10thAugust2014
Figure3A.MapofGPSdatacollectedbystudent3on7-10thAugust2014
Figure4A.MapofGPSdatacollectedbystudent4on7-10thAugust2014
Figure5A.MapofGPSdatacollectedbystudent5on7-10thAugust2014
Figure6A.MapofGPSdatacollectedbystudent6on21-24thAugust2014
Figure7A.MapofGPSdatacollectedbystudent7on21-24thAugust2014
Figure8A.MapofGPSdatacollectedbystudent8on21-24thAugust2014
Figure9A.MapofGPSdatacollectedbystudent9on21-24thAugust2014
Figure10A.MapofGPSdatacollectedbystudent10on14-17thAugust2014
Figure11A.MapofGPSdatacollectedbystudent11on14-17thAugust2014
Figure12A.MapofGPSdatacollectedbystudent12on14-17thAugust2014
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