Date post: | 06-Jan-2017 |
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1 Copyright 2016 FUJITSU
A Step-by-Step Guide to Creating a Winning Digital Strategy
Patrick Smith
Head of Strategic Consulting, EMEIA
@Mr_Enabler
3 Copyright 2016 FUJITSU
Digital disruption is happening in waves…
Online consumer business Hyperconnected World A huge impact to every industry
1st Wave
The Internet Connected, online
2nd Wave
The Mobile Internet Real-time, anywhere
3rd Wave
The Internet of Things Convergence of physical & digital
4th Wave
AI and Robotics Knowledge & automation
4 Copyright 2016 FUJITSU
Digital is different things to different people
Transforming customer & user experience
Digitalizing business operations
Product leadership & innovation
Business-model transformation
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Digital creates value…
Digital Value
Increased Revenue
New Markets or Channels
New Services
New Customers
New Pricing Models
Increased Efficiency
Increased agility
Increased Process
Efficiency
Improved Asset
Utilisation
New Cost Models
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Digital creates challenges…
Organizations face difficult challenges in shifting to digital
Leadership & Talent Security Complexity Adoption
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Digital transformation at 3 levels…
Apply digital to a function or a product and service
Digital Project Apply digital to the heart of
business
Digital Business Co-create greater value with partners
Digital Arenas
Idea
Evaluation
Trial
Prototype Digital Technology
Digital Business Platform
Digitalized Product or
Service
Operation Marketing
Customer Interface
Mobile IoT
Cloud
Security AI
Analytics
Mobility Quality of Life
Safety
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There are many myths about digital…
Digital is a technology problem
Digital is a passing technology phase, and there is nothing new
There is a “standard” method for digital transformation
Leadership have all the answers
Digitalization is possible through lots of standalone initiatives
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Let’s come back to my client…
Business
Data
Applications
Technology
CIO
Digital
? Digita
l
Digital strategy
CEO CMO COO
Cust
omer
Ex
peri
ence
Cust
omer
En
gag
emen
t
Cust
omer
Jou
rney
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Design the very best customer experience
Create new market opportunities
Fight for operational effectiveness
Unlock the power of data
Step 1. Identifying the business outcome…
… to fulfill the compelling purpose:
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Using design thinking to think like a customer…
Empathize Define Idea co-create Prototype Test
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Accelerating digital in an established business…
Outcomes Response Situation
• New operating model being established
• Stakeholders supportive and demand building
• Knowledge transferred into new organisation
• Establish the compelling purpose for the work
• Co-create a new operating model using new technology as the base
• Engage heavily with staff and stakeholders throughout
• Well-established large scale government department with multiple approaches to digitalisation and use of cloud
• Need to establish control and consistency over cloud services to maximise benefit
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Step 2. Increasing buy-in…
Employees are central to your transformation
Invested employees will contribute and enable – not block
Develop a clear expression of purpose – just why are we here?
Check and validate the purpose across the organisation at an early stage to create trust
Don’t throw away your heritage
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Accelerating stakeholder engagement
“The level of service provided by the current delivery team is outstanding – they’ve worked hard with all of HS2 (not just the IT department) to better understand working needs.“
James Findlay, CIO – High Speed 2 Ltd
#7 Top 100 CIOs 2015
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An iterative approach will make you faster
Development by creativity and testing, not by committee
Adaption by learning and experiment
Harvesting talent from across the business
Step 3. Adopting an iterative approach…
Business evolved: survival of the fittest three quarters (71%) need to innovate faster in order to stay relevant* * Source: Fujitsu Digital Disruption Research 2016
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Agile and industrialised process using proven tools and automation in order to drive rapid outcomes, helping achieve your vision
Modular 4 stage approach – join the journey where you want to – leave where you want to
Each stage is made up of XpressBlocks – tightly defined packages of work that are market priced, and have clearly defined inputs, deliverables and outcomes
Blend of business and technical capabilities, fused to deliver the range of outcomes sought
Each component separately costed to facilitate selection of only those elements required
Standard, simple commercial framework, ensuring efficient and smooth engagement
An example iterative approach…
19 Copyright 2016 FUJITSU
Our capability in digital…
Engagement & Incubation
Strategic Consulting Digital Applied Technologies
Digital Business Solutions
Internet of Things Analytics Software as a Service
Digital Industry Solutions
Retail
Financial Services
Transport
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As one business, create the compelling purpose, around the customer experience
Engage with staff and stakeholders
Create the right culture and adopt an iterative approach
Your checklist…
P
P
P
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MetaArc – digitalize with confidence
MetaArc helps you to deliver new services at speed and optimize existing system with seamless
integration of Fast IT and Robust IT:
MetaArc Services – simplifying the adoption, deployment and integration of Fujitsu and partner digital and cloud solutions alongside existing IT systems.
MetaArc Digital Solutions – making it faster and easier for our clients to deliver new digital initiatives and leverage the value locked in existing IT investments.
MetaArc Cloud Solutions – delivering choice to our clients based on the most open, compatible and agile cloud platform in the market today.
MetaArc Digital Solutions
PRIMEFLEX for Cloud
(Private Cloud Product)
Oth
er Clouds
Fujitsu
Grou
p Clouds
Mobility Big Data IOT AI
Security Global WAN
Fujitsu Cloud Service K5
(IaaS and PaaS)
MetaArc Services Orchestration, Hybrid Cloud Management, Managed Services
MetaArc Cloud Solutions
MetaArc is our comprehensive portfolio which comprises cutting edge technologies, infrastructure and managed services to realize digital transformation.
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Avoid Failure at all costs
Traditional vs digital culture…
■ Waterfall ■ Silos assumed ■ Answers ‘in here’ ■ (Dissenting) voices unheard ■ What’s right for our business model? ■ People are constrained
■ Agile - prototyping ■ Collaboration expected ■ Answers are anywhere ■ All voices heard ■ What’s right for our customer? ■ People are human beings!
Delusion vs Truth
Freedom to learn through thoughtful experiment
24 Copyright 2016 FUJITSU
Our vision for digital…
Human Centric Innovation Driving Digital Transformation
24
IoT
Mobile
Cloud
SDCI
Analytics
AI
Security
Integrated Computing
Human Centric
Innovation
Copyright 2016 FUJITSU