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+ A Step By Step Guide To Social Media Optimization For Events
+
A Step By Step Guide To Social Media Optimization For Events
+Webinar rules of engagement
● Quick housekeeping!
● Ask as many questions as you’d like! We’ll tackle as many as we can at the end webinar. For any lingering questions, you can always contact us.
● Steal everything!
● Don’t forget, we’ll send out the recording to all who registered.
● Reminder: Amazon Gift Card Giveaway!
+Introductions
David EpsteinContent Marketing Manager
About: Bizzabo helps organizers create successful events by empowering them to build amazing websites, manage registration, sell tickets, grow communities, go mobile and maximize event experiences - using a beautiful, ROI driven platform.
+Introductions
Jose Gallegos Community Strategist @ TINT
TINT: Where your content and community come together. Trusted by over 45,000+ brands worldwide.
+Agenda
● How to find attendees and influencers on twitter chat
● Hashtags strategies to maximize social reach
● Live streaming to attract new audiences
● The power of UGC (User Generated Content)
● How to maximize impact with social media contests
● Community building to extend the lifecycle of the event
+Twitter Chats
● What is a twitter chat?
● Why are the valuable ?
● How do you get more event attendees by joining twitter chats?
+Twitter Chats
+Hashtag Strategies
● Hashtags 101
● Hashtagify Tool
● New Relevant Hashtags
● Connect with Organizations and Influencers
+Hashtag Strategies
+Live Streaming
● This is not a trend. Live streaming is here to stay
● Full attendee participation
● Build new audience and grow community
● Easy To Do: Periscope, YouTube
+User Generated Content (UGC)
● What is UGC?
● Why is it more powerful than any traditional advertising/marketing?
● UGC is most valuable type content!
+User Generated Content (UGC)
+Social Media Contests
● Registration with social media integration
● Double sided discounts
● Create a contest for influencers using promo codes
● The attendee selfie challenge
● Winning event pics
+Extend Your Event Lifecycle
● Community building is a year-round effort
● The event is the cornerstone moment for a great community
● Involve influencers and attendees throughout the year with great content, online meetups, and targeted outreach
● Incorporate the digital community into the live event
Source: Inbound.org & Inbound.com
+
Q & A
+
Amazon Gift Card Giveaway
Drumroll please...
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