A Strength & Conditioning Coach’s

Guide to Effective Communication with

Sport Coaches, Administrators, and

Parents

Mark Watts• Director of Education at Elitefts.com• NSCA Ohio State Director• Former Strength & Conditioning

Coach, Football Coach, or Intern at:– Denison University, The Ohio State

University, United States Military Academy, The University of Tulsa, Allegheny College and Clarion University

The Importance of the S&C Coach and Sport Coach Relationship

• Stress Management• Job Security• Professional

Development

Understanding the Sport Coach

• They have more invested than you.

• They are protective of their teams.

• They may not trust you.• They may not see your

value.

Communication Strategies

• Initial Meeting– Ask Questions– Know expectations– Open Book

• Provide the coach your training program.

• Invite them to a session.• Get feedback.

Creating the Culture

• Off-Season – No need to justify– Outwork everyone

• In-Season– Eliminate soreness– By insanely adaptable

• Team Competitions– Coach’s buy-in

The Coach’s Misconceptions

• Female Athlete Concerns

• Injury Concerns• LSD Training• Fads• Outside Influences• Absence of Evidence