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A Study in Search Engine Optimization
A Study in Search Engine Optimization
Research into Search Engines
100
100
100
100
Teleportation:
85
28
28
28
100
10015
15
28.3
103.3
0
28.3
Teleportation PR:230
28.3
103.3
0
28.3
Teleportation PR:
57.5
57.5
57.5
57.5
85.8
170.8
57.5
85.8
Teleportation:
72.9
16.3
16.3
16.3
170.8
85.812.8
8.6
16.3
89.2
0
16.3
Teleportation PR:278.2
16.3
89.2
0
16.3
Teleportation PR:
69.5
69.5
69.5
69.5
85.8
158.8
69.5
85.8
A
B
C
D
A B C D100.00 100.00 100.00 100.00
85.83 170.83 57.50 85.8385.83 158.79 69.54 85.8386.69 159.64 66.98 86.6986.32 160.01 67.35 86.3286.43 159.80 67.35 86.4386.40 159.87 67.32 86.4086.41 159.85 67.33 86.4186.41 159.85 67.33 86.41
Guidelines to SEO
Define the target audience, goals and campaign success
Identify keywords & landing pages
Page elements that do and don’t matter
The importance of links
Getting robots to crawl the site
Dispelling SEO myths
Sources of traffic for FGC before SEO
Sources of Traffic
Direct TrafficReferring SitesSearch Engines
Sources of traffic for FGC before SEO
Sources of Traffic
Direct TrafficReferring SitesSearch Engines
New keyword densities of /services page
Keyword Count Density Page
iPhone 10 2.55% /services
iPad 6 1.53% /services
iPod 6 1.53% /services
Code 10 2.55% /services
Software 2 1.32% /services
Application 10 2.55% /
Develop/Developer 4 1.42% /services
Page View Overview for 8 top visited pages in April 2010
Pages Page Views % Page Views Avg. Time on Page
/ 387 66.38% 1:42
/learnmore 59 10.12% 2:09
/services 41 7.03% 1:08
/portfolio 44 7.55% 1:19
/contact 35 6.00% 0:45
/services/iphone 8 1.37% 0:39
/getaquote 6 1.03% 0:15
/services/ipad 3 .51% 0:27
Totals 583 100% 1:03
Visitors per day vs. number of ToS goals achieved
3/31/064/2/06
4/4/064/6/06
4/8/06
4/10/06
4/12/06
4/14/06
4/16/06
4/18/06
4/20/06
4/22/06
4/24/06
4/26/06
4/28/0602468
101214161820
Visits/dayGoals Achieved
EAS Site Recommendations
• Define Scope / Goals• Understand Process
• Create Content• Build Links
EAS Homepage KeywordsKeyword Count Density
Engineering 63 5.54%
Science 43 3.78%
Computer 39 3.43%
Department 39 3.43%
Admission 27 2.37%
Application 23 2.02%
Colorado 20 1.76%
Electrical 19 1.67%
UCCS 18 1.58%
Mechanical 18 1.58%
Form 15 1.32%
Aerospace 14 1.24%
Springs 12 1.05%
