A Study into the Behaviour and Attitudesof Active Job Seekers and Browsers

The job market and the influenceof communication channels in

North West England

the wanted ads Jobs: methodology

Total 170 sample− Age 16–60; Profile in line with working

population

Quotas by region

Telephone and online

Fieldwork August/September 2009

All active job seekers/browsers− Participants had to at least consider a new

job if the right one came up

The state of the economy is clearly a major factor in employees’ feelings about their job

Agreement with statements about current job (%)

Base: All in employment and gave opinion Sample: North West (170)

28

41

46

51

52

57

61

82

90

94

I Have Done Some Training SinceThe Economic Downturn

My Job Allows Me To Make TheWorld A Better Place

I Love My Job

I'm Frustrated By My Job

I Don't Like My Job

I Find My Job Stimulating

I Am Considering A Wider RangeOf Roles

I Would Consider Getting A Job InA Different Sector

I Do My Job To Pay The Bills

I Appreciate Still Having A Job

Although people generally feel well treated by their employer, a significant number feel insecure…

Agreement with statements about employer (%)

Base: All in employment and gave opinion Sample: North West (170)

20

31

32

37

45

65

I Get Great Perks With My Job

There Are Lots Of OpportunitiesFor Career Development In My

Company

I Don't Feel Secure In My CurrentJob In The Current Economic

Climate

My Current Job Is A SteppingStone In My Career

There Are Good Facilities At MyWorkplace

My Employer Treats Me Very Well

Over half of the active job market are browsers…

Which of these best describes your attitude to job seeking? (%)

Base: All in employment Sample: North West (170)

21

27

52

I've RecentlyDecided To LookFor A New Job

I'm AlwaysLooking For A

New Job

I'd Consider ANew Job If I

Came Across It

The market is alive although the economic situation is playing on minds…

Base: All in employment Sample: North West (170)

Would you say your attitude towards applying for a new job has changedin the last 12 months due to the current economic climate? (%)

16

23

26

33

No - It Has Not Changed AnythingAt All

Yes, Definitely - I Can't Apply ForA Job As There Are Not Many In

The Market At The Moment

No - I Am Always Looking For AnyOpportunity

Yes, Definitely - I Am Now MoreCautious About Moving

On average people have applied for 3 jobs in the past year

How many jobs have you applied for in the past year? (%)

Base: All in employment Sample: North West (235)

39

14

24

7

15

None

1

'2-5

'6-10

10+

Job security is as important as salary for many people What are the most important factors in a job? (%)

Base: All respondents Sample:North West (235)

32

42

43

48

51

57

65

66

70

76

79

84

Involvement With Local Community

Benefits (Eg. Car, Health Insurance, Pension Etc)

More Responsibility

Different Kind Of Work

Step Up The Career Ladder

Reputation Of The Company

Flexible Working Hours

Close To Where I Live

Friendly People

Stimulating Work

Salary

Job Security

Proximity to home has increased as a consideration with the current economic situation…

Thinking about the economic climate,have the following become more or less important?

Base: All respondents Sample: North West (235)

21

13

11

11

18

15

18

12

8

12

7

3

10

15

21

21

22

22

24

24

25

28

45

58

Involvement With Local Community

Different Kind Of Work

Reputation Of The Company

Stimulating Work

More Responsibility

Step Up The Career Ladder

Benefits (Eg. Car, Health Insurance, Pension Etc)

Flexible Working Hours

Friendly People

Close To Where I Live

Salary

Job Security

More Less

Local media was 2nd only to WOM in finding out about their most recent/current job…

Where did you find out about most recent/current job? (%)

Base: All who are employedLocal media includes newspapers and their websites

Sample:North West (170)

0

1

4

5

6

7

9

10

11

15

15

30

31

Social Networking Site

Specialist Recruitment Agency

Trade Magazines

National Newspaper Job Pages

National Newspaper Websites

Internal Company Recruitment Information

Local Authority Websites

Recruitment Agency

Employers' Own Websites

Recruitment Websites

Jobcentre Plus

Local Media

Word of Mouth

Local media is where people would go to find a new job

Where would you go to look for a new job? (%)

Base: All respondentsLocal media includes newspapers and their websites

Sample:North West (235)

8

11

13

13

13

20

25

26

33

36

42

48

52

69

Social Networking Site

National Newspaper Websites

Internal Company Recruitment Information

Trade Magazines

Specialist Recruitment Agency

National Newspaper Job Pages

Local Authority Websites

Local Newspapers Websites

Recruitment Agency

Employers' Own Websites

Word of Mouth

Jobcentre Plus

Recruitment Websites

Local Media

Local media is the dominant channel for browsersWould consider applying for a job if came across right

one (%)

Base: All browsersLocal media includes newspapers and their websites

Sample:North West (104)

6

9

11

15

16

24

27

31

38

39

42

52

68

Social Networking Site

Specialist Recruitment Agency

Trade Magazines

National Newspaper Websites

Internal Company Recruitment Information

National Newspaper Job Pages

Local Authority Websites

Recruitment Agency

Employers' Own Websites

Recruitment Websites

Jobcentre Plus

Word Of Mouth

Local Media