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PROJECT REPORT
A study of Post Recession effects on the Demand of Nokia ndash Mobile Phones
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ldquoA STUDY OF POST RECESSION EFFECTS ON THE DEMAND OF NOKIA E- SERIES ldquo
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CONTENTS INTRODUCTION MEANING OF RECESSION+ DEFINITION OF RECESSION CAUSES OF RECESSIONS
EFFECTS OF RECESSIONS
STOCK MARKET AND RECESSIONS
RECESSION AND POLITICS
HISTORY OF RECESSIONS
CURRENT RECESSION IN SOME COUNTRIES
WHY INDIAN INDUSTRIES TO DO WELL DURING
RECESSION EFFECTS OF RECESSION US RECESSION CAN IT AFFECT INDIA IMPACT OF A POSSIBLE US RECESSION ON INDIA THE EFFECTS OF THIS RECESSION ON INDIA MAY BE DIFFERENT FROM THOSE OF THE PAST INDUSTRIAL PRODUCTION WORLD-WIDE SUB-PRIME CRISIS COMPANY PROFILE VISION amp MISSION DEVICES BUSINESS
OBJECTIVErsquoS OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY DATA COLLECTION DATA ANALYSIS amp INTERPRETATION OBSERVATIONS amp FINDINGS
CONCLUSION amp SUGGESTIONS
BIBLIOGRAPHY
QUESTIONNAIRE amp ANNEXURE
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INTRODUCTION
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RECESSION
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Meaning of Recession
Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances
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IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent
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Meaning of recession
Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise
Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements
If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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ldquoA STUDY OF POST RECESSION EFFECTS ON THE DEMAND OF NOKIA E- SERIES ldquo
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CONTENTS INTRODUCTION MEANING OF RECESSION+ DEFINITION OF RECESSION CAUSES OF RECESSIONS
EFFECTS OF RECESSIONS
STOCK MARKET AND RECESSIONS
RECESSION AND POLITICS
HISTORY OF RECESSIONS
CURRENT RECESSION IN SOME COUNTRIES
WHY INDIAN INDUSTRIES TO DO WELL DURING
RECESSION EFFECTS OF RECESSION US RECESSION CAN IT AFFECT INDIA IMPACT OF A POSSIBLE US RECESSION ON INDIA THE EFFECTS OF THIS RECESSION ON INDIA MAY BE DIFFERENT FROM THOSE OF THE PAST INDUSTRIAL PRODUCTION WORLD-WIDE SUB-PRIME CRISIS COMPANY PROFILE VISION amp MISSION DEVICES BUSINESS
OBJECTIVErsquoS OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY DATA COLLECTION DATA ANALYSIS amp INTERPRETATION OBSERVATIONS amp FINDINGS
CONCLUSION amp SUGGESTIONS
BIBLIOGRAPHY
QUESTIONNAIRE amp ANNEXURE
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INTRODUCTION
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RECESSION
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Meaning of Recession
Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances
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IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent
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Meaning of recession
Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise
Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements
If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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ldquoA STUDY OF POST RECESSION EFFECTS ON THE DEMAND OF NOKIA E- SERIES ldquo
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CONTENTS INTRODUCTION MEANING OF RECESSION+ DEFINITION OF RECESSION CAUSES OF RECESSIONS
EFFECTS OF RECESSIONS
STOCK MARKET AND RECESSIONS
RECESSION AND POLITICS
HISTORY OF RECESSIONS
CURRENT RECESSION IN SOME COUNTRIES
WHY INDIAN INDUSTRIES TO DO WELL DURING
RECESSION EFFECTS OF RECESSION US RECESSION CAN IT AFFECT INDIA IMPACT OF A POSSIBLE US RECESSION ON INDIA THE EFFECTS OF THIS RECESSION ON INDIA MAY BE DIFFERENT FROM THOSE OF THE PAST INDUSTRIAL PRODUCTION WORLD-WIDE SUB-PRIME CRISIS COMPANY PROFILE VISION amp MISSION DEVICES BUSINESS
OBJECTIVErsquoS OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY DATA COLLECTION DATA ANALYSIS amp INTERPRETATION OBSERVATIONS amp FINDINGS
CONCLUSION amp SUGGESTIONS
BIBLIOGRAPHY
QUESTIONNAIRE amp ANNEXURE
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INTRODUCTION
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RECESSION
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Meaning of Recession
Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances
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IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent
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Meaning of recession
Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise
Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements
If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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CONTENTS INTRODUCTION MEANING OF RECESSION+ DEFINITION OF RECESSION CAUSES OF RECESSIONS
EFFECTS OF RECESSIONS
STOCK MARKET AND RECESSIONS
RECESSION AND POLITICS
HISTORY OF RECESSIONS
CURRENT RECESSION IN SOME COUNTRIES
WHY INDIAN INDUSTRIES TO DO WELL DURING
RECESSION EFFECTS OF RECESSION US RECESSION CAN IT AFFECT INDIA IMPACT OF A POSSIBLE US RECESSION ON INDIA THE EFFECTS OF THIS RECESSION ON INDIA MAY BE DIFFERENT FROM THOSE OF THE PAST INDUSTRIAL PRODUCTION WORLD-WIDE SUB-PRIME CRISIS COMPANY PROFILE VISION amp MISSION DEVICES BUSINESS
OBJECTIVErsquoS OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY DATA COLLECTION DATA ANALYSIS amp INTERPRETATION OBSERVATIONS amp FINDINGS
CONCLUSION amp SUGGESTIONS
BIBLIOGRAPHY
QUESTIONNAIRE amp ANNEXURE
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INTRODUCTION
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RECESSION
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Meaning of Recession
Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances
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IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent
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Meaning of recession
Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise
Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements
If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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INTRODUCTION
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RECESSION
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Meaning of Recession
Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances
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IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent
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Meaning of recession
Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise
Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements
If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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RECESSION
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Meaning of Recession
Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances
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IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent
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Meaning of recession
Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise
Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements
If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Meaning of Recession
Recession are the result of reduction in the demand of products in the global market Recession can also be associated with falling prices known as deflation due to lack of demand of products Again it could be the result of inflation or a combination of increasing prices and stagnant economic growth in the west Recession in the West especially the United States is a very bad news for our country Our companies in India have most outsourcing deals from the US Even our exports to US have increased over the years Exports for January have declined by 22 per cent There is a decline in the employment market due to the recession in the West There has been a significant drop in the new hiring which is a cause of great concern for us Some companies have laid off their employees and there have been cut in promotions compensation and perks of the employees Companies in the private sector and government sector are hesitant to take up new projects And they are working on existing projects only Projections indicate that up to one crore persons could lose their jobs in the correct fiscal ending March The one crore figure has been compiled by Federation of Indian Export Organizations (FIEO) which says that it has carried out an intensive survey The textile garment and handicraft industry are worse affected Together they are going to lose four million jobs by April 2009 according to the FIEO survey There has also been a decline in the tourist inflow lately The real estate has also a problem of tight liquidity situations where the developers are finding it hard to raise finances
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IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent
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Meaning of recession
Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise
Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements
If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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IT industries financial sectors real estate owners car industry investment banking and other industries as well are confronting heavy loss due to the fall down of global economy Federation of Indian chambers of Commerce and Industry (FICCI) found that faced with the global recession inventories industries like garment gems textiles chemicals and jewellery had cut production by 10 per cent to 50 per cent
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Meaning of recession
Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise
Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements
If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Meaning of recession
Recession is not to be confused with depression Recession means a slow down or slump or temporary collapse of a business activity In its early stage it can be controlled in a methodical manner Experience helps to avert total collapse Unchecked it leads to severe depression Depression is a dead end It is time to close shop completely It is a total state of irrevocable economic failure When a country is doing well all round its Gross Domestic Product (GDP) is on the rise
Overall economy is bullish it is not only the stock exchanges that tell riches to rags stories but even small businesses It all adds to the national exchequer An economist is likely to give a detailed comprehensive definition of recession But for the layman who has been affected knows it only one way-when he loses his job and has no money to pay his credit and loans Recession is when the consumer faces foreclosure and the banker comes knocking for his pound (or dollar) of flesh Many companies and whole countries go bankrupt for want of liquid funds and cash flow for even daily requirements
If you look at it from the point of view of a businessman recession is a transitory phase The Business Cycle Dating Committee of the National Bureau of Economic Research has another definition It profiles the businesses that have peaked with their activity in one season and it falls naturally in the next season It regains its original position with new products or sales and continues to expand This revival makes the recession a mild phase that large companies tolerate As the fiscal position rises there is no reason to worry Recession can
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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last up to a year When it happens year after year then it is serious
Are we facing a recession or not Yes for the simple reason that not only our neighbors but our friends are unemployed There is less of business talk and more billing worries Transitory recessions are good for the economy as it tends to stabilize the prices It allows run away bullish companies to slow down and take stock There is a saying lsquowhen itrsquos tough the tough get goingrsquo The weaker companies will not survive the brief recession also Stronger companies will pull through its resources So when is it time to worry When you are facing a foreclosure when the chips are down and out and creditors file cases for recovery Firms face closures when they go through recession and are not able to recover from losses If at this time they are not able to sustain their prices and stocks then there is more trouble Even when the recession period gets over they will not be able to do well If a business survives a recession period they should be able to survive a depression But how many recession proof businesses are there Who will eventually survive the recession
1 Those that have been able to save their funds 2 Those who have not invested in fly-by-night companies 3 Those who remain clam till the storm passes 4 Those that take stock immediately and decide to reinvest in a recession proof business
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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DEFINITION OF RECESSION
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb for defining a recession one of which was two down quarters of GDP[3] In time the other rules of thumb were forgotten[4] and a recession is now often defined simply as a period when GDP falls (negative real economic growth) for at least two quarters[5][6] Some economists prefer a definition of a 15 rise in unemployment within 12 months[7]
In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales[8] Almost universally academics economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
Recession Analysis
The recession curve is the specific part of the flood hydrograph after the crest (and the rainfall event) where streamflow diminishes refer Baseflow The slope of the recession curve flattens over time from its initial steepness as the quickflow component passes and baseflow becomes dominant A recession period lasts until stream flow begins to increase again due to subsequent rainfall Hence recession curves are the parts of the hydrograph that are dominated by the release of water from natural storages typically assumed to be groundwater discharge Recession segments are selected from the hydrograph and can be individually or collectively analysed to gain an understanding of these discharge processes that make up baseflow Graphical approaches have traditionally been taken but more recently analysis has focussed on defining an analytical solution or mathematical model that can adequately fit the recession segments
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Each recession segment is often considered as a classic exponential decay function as applied in other fields such as heat flow diffusion or radioactivity and expressed as
t
t eQQ 0 or cT
t
t eQQ
0
The recession-curve-displacement method is based on the upward displacement of the recession curve during the rainfall event (Rorabaugh 1964 Rutledge and Daniel 1994 Rutledge 1998)) The method assumes that baseflow is entirely groundwater discharge from an unconfined aquifer of uniform thickness and hydraulic properties with the stream fully penetrating the aquifer On the basis of the algorithms developed the total recharge to the groundwater system during the rainfall event has been shown to be about twice the total potential discharge to the stream at a critical time (Tc) after the hydrographic peak Hence the total volume of groundwater recharge due to the rainfall event (R) can be estimated from the stream hydrograph by
30262
)(2 12 KQQR
(1) where Q1 is the baseflow at the critical time (Tc)
extrapolated from the pre-event recession curve Q2 is the baseflow at the critical time (Tc) extrapolated from the post-event recession curve and K is the recession index (Figure 1)
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Table 1 Different storage-outflow models used in recession analysis (Moore 1997 Griffiths and Clausen 1997 Dewandel et al 2003) [Table saved as Framework_recessionanalysis_table1]
Conceptual Model
Storage-Outflow Relation
Recession Function Storage Types
Source Comments
Linear reservoir
kSQ kteQQ 0 General storage
Boussinesq (1877) Maillet (1905)
Linearised Depuit-Boussinesq equation Approximation for short time periods
Horton double exponential
mteQQ 2
0
General
storage Horton (1933)
Transformation of linear reservoir model
)1(
00 ))1(1( nntnQQ Coutagne (1948)
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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c
nn
c QtnQQQ )1(
00 ))1(1(
Karstic aquifers
Padilla et al (1994)
Qc is discharge from low-transmissivity components of karst
Channel Bank Storage
kteQ Channel banks
Cooper and Rorabaugh (1963)
Variant of linear reservoir Also used to model evapotranspirative losses
Exponential reservoir
SD
BeQQ )1( 00 tQQQ Throughflow in soil
hydraulic conductivity assumed to exponentially decrease with depth
Power-law reservoir
SQ ptQQ )1(0 )1( p
)1(
0
1 )1( Q
Springs and unconfined aquifers (p = -2) Soil moisture
Hall (1968) Brutsaert and Nieber (1977)
Recessions modelled using p ~ 167 (Wittenberg 1994)
Depuit-Boussinesq aquifer storage
2
30 )1( taQQ Shallow unconfined aquifer
Boussinesq (1904)
Special case of power-law reservoir for Depuit-Boussinesq aquifer model
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Depression Storage Detention Storage
3
21 )1( tQ Surface depressions such as lakes and wetlands Overland flow
Griffiths and Clausen (1997)
variant of power-law reservoir
Two parallel linear reservoirs
2211 SkSkQ tktkeQeQQ 21
21
Indepen
dent aquifers
Barnes (1939)
Two serial linear reservoirs
22SkQ
2212 1 SkeQ
dt
dS tk
)( 212
12
120
tktktkee
kk
QkeQQ
Cavern Storage
tQ 21 Underground caverns in karst terraine
Griffiths and Clausen (1997)
Hyperbola reservoir
btQ r
1 Ice melt lakes
Toebes and Strang (1964)
Constant reservoir
Q Permanent snow and ice pack large groundwater storages
Constant stream flow over a finite time period
Q - discharge
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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SS1S2 ndash reservoir storages SD ndash catchment storage deficit tndash time since beginning of recession Q0 ndash discharge for t = 0 QB Q1 Q2 k k1 k2 - parameters to be determined by calibration
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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IDENTIFYING
In a 1975 New York Times article economic statistician Julius Shiskin suggested several rules of thumb to identify a recession these included the rule of two successive quarterly declines in GDP Over time the other rules have been largely forgotten and a recession is now often identified as the reduction of a countrys GDP (or negative real economic growth) for at least two quarters Some economists prefer a more robust definition of a 15 rise in unemployment within 12 months In the United States the Business Cycle Dating Committee of the National Bureau of Economic Research (NBER) is generally seen as the authority for dating US recessions The NBER defines an economic recession as a significant decline in [the] economic activity spread across the country lasting more than a few months normally visible in real GDP growth real personal income employment (non-farm payrolls) industrial production and wholesale-retail sales Almost universally academic economists policy makers and businesses defer to the determination by the NBER for the precise dating of a recessions onset and end
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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ATTRIBUTES
A recession has many attributes that can occur simultaneously and can include declines in coincident measures of activity such as employment investment and corporate profits
A severe (GDP down by 10) or prolonged (three or four years) recession is referred to as an economic depression although some argue that their causes and cures can be different
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Causes of recessions
Currency crisis Energy crisis War Under consumption Overproduction Financial crisis Price of Fuels
Effects of recessions
Bankruptcies Credit crunches Deflation (or disinflation) Foreclosures Unemployment
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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STOCK MARKET AND RECESSIONS
Some recessions have been anticipated by stock market declines In Stocks for the Long Run Siegel mentions that since 1948 ten recessions were preceded by a stock market decline by a lead time of 0 to 13 months (average 57 months) while ten stock market declines of greater than 10 in the DJIA were not followed by a recession
The real-estate market also usually weakens before a recession However real-estate declines can last much longer than recessions
Since the business cycle is very hard to predict Siegel argues that it is not possible to take advantage of economic cycles for timing investments Even the National Bureau of Economic Research (NBER) takes a few months to determine if a peak or trough has occurred in the US
During an economic decline high yield stocks such as fast moving consumer goods pharmaceuticals and tobacco tend to hold up better However when the economy starts to recover and the bottom of the market has passed (sometimes identified on charts as a MACD) growth stocks tend to recover faster There is significant disagreement about how health care and utilities tend to recover Diversifying ones portfolio into international stocks may provide some safety however economies that are closely correlated with that of the US may also be affected by a recession in the US
There is a view termed the halfway rule according to which investors start discounting an economic recovery about halfway through a recession In the 16 US recessions since 1919 the average length has been 13 months although the recent recessions have been shorter Thus if the 2008
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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recession followed the average the downturn in the stock market would have bottomed around November 2008
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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RECESSION AND POLITICS
Generally an administration gets credit or blame for the state of economy during its time This has caused disagreements about when a recession actually started In an economic cycle a downturn can be considered a consequence of an expansion reaching an unsustainable state and is corrected by a brief decline Thus it is not easy to isolate the causes of specific phases of the cycle
The 1981 recession is thought to have been caused by the tight-money policy adopted by Paul Volcker chairman of the Federal Reserve Board before Ronald Reagan took office Reagan supported that policy Economist Walter Heller chairman of the Council of Economic Advisers in the 1960s said that I call it a Reagan-Volcker-Carter recession The resulting taming of inflation did however set the stage for a robust growth period during Reagans administration
It is generally assumed that government activity has some influence over the presence or degree of a recession Economists usually teach that to some degree recession is unavoidable and its causes are not well understood Consequently modern government administrations attempt to take steps also not agreed upon to soften a recession They are often unsuccessful at least at preventing a recession and it is difficult to establish whether they actually made it less severe or longer lasting
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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HISTORY OF RECESSIONS
Global recessions
There is no commonly accepted definition of a global recession IMF regards periods when global growth is less than 3 to be global recessions The IMF estimates that global recessions seem to occur over a cycle lasting between 8 and 10 years During what the IMF terms the past three global recessions of the last three decades global per capita output growth was zero or negative
Economists at the International Monetary Fund (IMF) state that a global recession would take a slowdown in global growth to three percent or less By this measure three periods since 1985 qualify 1990-1993 1998 and 2001-2002
According to economists since 1854 the US has encountered 32 cycles of expansions and contractions with an average of 17 months of contraction and 38 months of expansion However since 1980 there have been only eight periods of negative economic growth over one fiscal quarter or more and four periods considered recessions
January-July 1980 and July 1981-November 1982 2 years total
July 1990-March 1991 8 months March 2001-November 2001 8 months December 2007-current 15 months as of March 2009
From 1991 to 2000 the US experienced 37 quarters of economic expansion the longest period of expansion on record
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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For the past three recessions the NBER decision has approximately conformed to the definition involving two consecutive quarters of decline However the 2001 recession did not involve two consecutive quarters of decline it was preceded by two quarters of alternating decline and weak growth
Since history seems to repeat itself maybe we could learn something
about the current possible recession by studying the world recession
history
The marketrsquos moves in approximately 15 year cycles The market
goes up for 15 years then seems to go sideways for the next 15 years
This growth amp then consolidation pattern happens frequently
through out history
Lets first consider the Dow Industrials index from 1930 through
1945
This period started with the great depression We all know the effect
the depression had on stock values The Dow lost over 88 of its
value between 1929 and 1933 It made a nice rebound following the
depression It increased 345 over the next 4 years We will see
there is a theme in the recession expansion cycle Recessions are
relatively short and can be very violent to investors in the stock
market The expansion period following recessions are much longer
and historically quite good
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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One thing you need to be extremely aware of Numbers and
percentages can be deceiving We just mentioned that the index lost
88 percent but then gained 345 Sounds like you made up all your
losses and then some Not quite
The dirty little secret to investment losses is this if anybody loses
50 of his portfolio then it needs to make 100 just to break even
This is an ugly little fact but letrsquos looks at it in real life If someone had
$100000 and lost 50 he would be left with only $50000 How
much do you have to earn on your $50000 to get back to even You
need to earn another $50000 This is 100 of what you currently
have You lost 50 and must gain 100 just to break even
Now that some of the back ground work is complete lets look at the
next 15 years from 1945 through 1960 In 1955 the Dow finally got
back to where it was before the great depression This was a very
long 25 year wait Imagine the poor retirees that retired before the
depression and never again regained their original portfolio value
The last 15 years were mostly down then sideways (1930 through
1945) The next 15 year time period (1945 thru 1960) had very mild
recessions with the worst only causing a 15 drop in the Dow
Overall the Dow gained 267 over these 15 years This is very good
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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reward for a minimum amount of risk This leads us to the next 15
years 1960 to 1975
The 15 year cycle is definitely in effect The last 15 years were very
tame yet had a nice return These 15 years were not for the feint of
heart Gain was very little over the period but volatility was killer
The period started out with a wonderful 75 gain but gave it all back
by the end The recessionary periods were very violent The reward
available in this market was much smaller than the risk It would have
been nearly impossible to be a buy and hold investor and have stayed
with the market
Thus far we had a 15 year period that was horrible (1930-1945) one
that was very nice (1945-1960) then another horrible one (1960-
1975) Without looking ahead we might guess that the next 15 year
time period would be another nice one The market consolidated over
the last 15 years and should be ready to move ahead again
This period began with a 6 years of continued consolidation (going
sideways) but when it was done consolidating it moved up very
nicely It moved from around 800 in 1982 to 2800 by 1990 This
represents a 250 increase for the period The volatility for the
period was pretty tame at least if you look at the volatility caused by
recession The largest pullback in value was the 1981 to 1982
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recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Email us for your personal project infombahotsptocom 27
recession which was about 18 There was a large pullback in August
of 1987 of about 30 but wasnt caused by recession and didnt take
that long to be regained all in all a very fruitful 15 years
This would lead to believe that the next 15 years (1990 thru 2005)
would be tumultuous again as the market needs to digest its gains
The roll the market had going continued for the first half of this
period It gained 300 in just 8 years This was more in the first half
than the others gained in their entire 15 year period This didnt go
un-noticed however and the market promptly took back a healthy
35 through the next recessionary period It took until mid way
through 2006 to finally get back to even from the highs seen in 1999
Once this was achieved however the Dow just kept going It
extended its gains through the expansion period hitting new highs
once again
This brings us to today There is much talk about the beginning of
another recession Were at the end of a period that should have
shown consolidation but instead had another large run up This run
up wasnt without sizeable volatility Weve just broken a long term
support line Ive drawn support lines through the years following
recessions and had you sold when the support line was broken you
would have been saved a lot of grief during the next recession
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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In summary It would be said that the recession history points to our next recession causing havoc on the Dow and the global stock markets When will the next recession be or are we already in it
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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CURRENT RECESSION IN SOME COUNTRIES
Official economic data shows that a substantial number of nations are in recession as of early 2009 The US entered a recession at the end of 2007 and 2008 saw many other nations follow suit United States
The United States housing market correction (a consequence of United States housing bubbles) and sub prime mortgage crisis has significantly contributed to a recession
The 20082009 recession is seeing private consumption fall for the first time in nearly 20 years This indicates the depth and severity of the current recession With consumer confidence so low recovery will take a long time Consumers in the US have been hard hit by the current recession with the value of their houses dropping and their pension savings decimated on the stock market Not only have consumers watched their wealth being eroded ndash they are now fearing for their jobs as unemployment rises
US employers shed 63000 jobs in February 2008 the most in five years Former Federal Reserve chairman Alan Greenspan said on April 6 2008 that There is more than a 50 percent chance the United States could go into recession On October 1 the Bureau of Economic Analysis reported that an additional 156000 jobs had been lost in September On April 29 2008 nine US states were declared by Moodys to be in a recession In November 2008 Employers eliminated 533000 jobs the largest single month loss in 34 years For 2008 an estimated 26 million US jobs were eliminated
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Although the US Economy grew in the first quarter by 1 by June 2008 some analysts stated that due to a protracted credit crisis and rampant inflation in commodities such as oil food and steel the country was nonetheless in a recession The third quarter of 2008 brought on a GDP retraction of 05 the biggest decline since 2001 The 64 decline in spending during Q3 on non-durable goods like clothing and food was the largest since 1950 A Nov 17 2008 report from the Federal Reserve Bank of Philadelphia based on the survey of 51 forecasters suggested that the recession started in April 2008 and will last 14 months They project real GDP declining at an annual rate of 29 in the fourth quarter and 11 in the first quarter of 2009 These forecasts represent significant downward revisions from the forecasts of three months ago
A December 1 2008 report from the National Bureau of Economic Research stated that the US has been in a recession since December 2007 (when economic activity peaked) based on a number of measures including job losses declines in personal income and declines in real GDP
Other countries
A few other countries have seen the rate of growth of GDP decrease generally attributed to reduced liquidity sector price inflation in food and energy and the US slowdown These include the United Kingdom Canada Japan Australia China India New Zealand and the Euro zone In some the recession has already been confirmed by experts while others are still waiting for the fourth quarter GDP growth data to show two consecutive quarters of negative growth India along with China is experiencing an economic slowdown but not a recession
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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10 Indian industries to do well during recession
In the current global economic slowdown every sector of business is being affected and is witnessing a hard time But IKON Marketing Consultants reports that in India there are few sectors which will grow in this adverse situation
AS EVERY business sector is affected by present global crisis and everybody is talking of slow down in business still in India there are few sectors which will grow in this adverse situation Letrsquos have a look
1 Food
No one can survive without basic food material like milk vegetables and drinking water Food processing companies will not be affected much and rather will earn profits by increasing the prices These are the basic needs which we as a common man can not produce by our self
According to Ministry of Food Processing Industry (MFPI) the food processing industry in India was seeing growth even as the world was facing economic recession According to the minister the industry is presently growing at 14 per cent against six to seven per cent growth in 2003ndash04The Indian food market is estimated at over US$ 182 billion and accounts for about two thirds of the total Indian retail market Further the retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150 billion by 2025
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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2 Railway
As the aviation sector has been affect much badly and resulting in sharp rise in the air ticket rates the frequent travelersrsquo will prefer railways to cut the cost of traveling and this will result in increased traffic in railways and long queues at railway booking counters The freight traffic of Indian Railways has continued to grow in the last few months albeit at slow pace indicating only marginal impact of the global recession on the Indian economy
The railways registered 1387 per cent growth in revenue to Rs 5786390 crore in the first nine months ended December 31 2008 While total earnings from freight increased by 1453 per cent at Rs 3908522 crore during the period passenger revenue earnings were up 1181 per cent at Rs 1624244 crore The railways have enhanced freight revenue by increasing its axle loading improving customer services and adopting an innovative pricing strategy
3 PSU Banks
As seen in the private sector much of the job cuts due to global slowdown itrsquos the public sector undertaking (PSU) banks which gained much confidence due to job safety and security More and more people are likely to turn towards government institutions particularly banks in the quest for safety and security
A report Opportunities in Indian Banking Sector by market research company RNCOS forecasts that the Indian banking sector will grow at a healthy compound annual growth rate (CAGR) of around 233 per cent till 2011
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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4 Education
As education is considered as the basic necessity and in India it is seen as a long term investment by parents and with respect to the demand still there is a huge supply gap The craze to study in foreign university among the Indian youth still alive which will prompt foreign education institute to target India provided vast young population willing to join We will see more and more foreign educational institutions coming up in India in recent coming years
Huge government as well as private investment is likely to flow into the Indian educational system D E Shaw a US$ 36 billion global private equity firm is planning to invest around US$ 200 million in the Indian education sector
5 Telecom
People will not stop to communicate with each other due to global crises rather it has been seen that it will increase much particularly with mobile communication With cheap cell phones available in the Indian market and cheaper call rates the sector has become the necessity and primary need of everyday life
Telecom sector according to industry estimates year 2008 started with a subscriber base of 228 million and will likely to end with a subscriber base of 332 million ndash a full century The telecom industry expects to add at least another 90 million subscribers in 2009 despite of recession The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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6 IT
Recent news shown that Indian IT sector will grow 30 to 40 per cent next year And on the other side to survive in current slowdown industries have to decrease the cost and for that they will resort to customised IT solutions which will further boost up the software solution demand
India is fast becoming a hot destination for outsourced e-publishing work As per a Confederation of Indian Industry (CII) report the industry is growing at an annual rate of 35 per cent and Indiarsquos outsourcing opportunities in the value-added and core services such as copy editing project management indexing media services and content deployment will help make the publishing BPO industry worth US$ 146 billion by 2010
7 Health care
India in case of health care facilities still lakes the adequate supply In health care sector also there is huge gap between demand and supply at all the levels of society Still there are so many urban areas were you could hardly find any multi specialty hospital And in case of metros the market sentiments itself created a need of psychological consultation
Healthcare which is a US$ 35 billion industry in India is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017 The healthcare industry is interestingly poised as it strives to emerge as a global hub due to the distinct advantages it enjoys in clinical excellence and low costs
8 Luxury products
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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The high and affluent class of society will not be affected much by this global crises even if their worth is reduced significantly They will not change their lifestyle and will not stop spending on luxurious goods So luxurious product market will not be affected and in fact to maintain the lifestyle those affluent will spend more for it Luxury car makers are pouring in to woo the nouveau riche (Audi BMW are the most recent entrants)
9 MampA amp Marketing Consultants
As in the current business slow down survival will be the main focus the marketing and management consultants will be called for to reduce the costs and to show the ways to survive and stay in market Others may join hands to fight with this situation together will call for the Marketing amp MampA consultants In a booming market there are growth strategies and MampA opportunities to advise on When businesses are cutting back consultancies will be right there to help clients decide where to wield the axe
According to Ministry of Commerce and Industryrsquos estimation the current size of consulting industry in India is about Rs 10000 crores including exports and is expected to grow further at a CAGR of aproximately 25 per cent in next few years
10 Media and Entertainment
In current bad times where people are losing jobs and getting enough time to watch TV they will seek entertainment at home and hence advertising revenues will increase for the commercial channels Also businesses like production of religious texts and religious materials religious channels will do well The TRP of religious channels will increase compare to the other entertainingcommercial channels
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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According to a report published by the Federation of Indian Chambers of Commerce and Industry (FICCI) the Indian MampE industry is expected to grow at a compound annual growth rate (CAGR) of 18 per cent to reach US$ 2381 billion by 2012 According to the PWC report the television industry was worth US$ 5 48 billion in 2007 recording a growth of 18 per cent over 2006 It is further likely to grow by 22 per cent over the next five years and be worth US$ 12 34 billion by 2012
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Effects of Recession
An economic recession can usually be spotted before it happens
There is a tendency to see the economic landscape changing in
quarters preceding the actual onset While the growth in GDP will still
be present it will show signs of sputtering and you will see higher
levels of unemployment decline in housing prices decline in the
stock market and business expansion plans being put on hold When
the economy sees extended periods of economic recession the
economy can be referred to as beinginaneconomicdepression
About the only good thing about a recession is that it will cure
inflation The balancing act the Federal Reserve must pursue is to
slow economic growth enough to prevent inflation without triggering
a recession Currently it must do this without the help of fiscal policy
which is generally trying to stimulate the economy as much as
possible through lowering taxes spending on social programs and
ignoring current account deficits The Major Effects of Recession are
Slump in the market ndash Goods and services are difficult to be
sold as the purchasing power of the people comes down
Stock prices come down ndash Investment suffers The industrial
production is badly affected as investors avoid investing in
companies that might suffer losses during recession Bigger
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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companies are able to withstand the setbacks but smaller companies
have a tough time and some may end up closing down
Increase in unemployment ndash People are thrown out of jobs
They are left in the lurch They are unable to meet both ends Many
goods and services are not within their reach
Depression ndash Recession causes depression if it persists for a
long time Negative trends are visible in the stock market and rapid
unemployment is there Companies need to be bailed out by the
government Public spending suffers a set back
National debts on the rise ndash Increase in national debts means
less money can be spent by the government on development Money
gets diverted in bailing out companies The recent recession in the
US indicates how banks have to depend upon federal aid for their
survival Taxpayerrsquos money is being spent in giving these banks a
boost
Halted Imports and exports ndash As the developing economies
exports depends upon the functioning and purchases from the
developed economies In recession both the economies get affected
badly as the developed economies donrsquot have much liquidity so as to
purchase or depend on the Import as there is not enough money
circulating in the markets to purchase the resources available thus it
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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ultimately affects the exporting economies in terms of their export
revenues
US Recession can it affect India
Indo-US bilateral trade has been upbeat except for the nuclear deal
that is facing a stormy period According to the Indian Finance
Minister USA will not go through the impending recession Even if it
does it is not likely to impact India Having said that in the last week
of January 2008 the actually story seems to be different But trade
and commerce is affected Investors are aggrieved at the trading
activity coming to a grinding halt frequently in the last three months
Indian exports to the US are less than earlier and dependence is less
as it is also exporting to rich European nations China and Japan
Asian markets have also felt the slump when Dow Jones hit the low
notes How much can India withstand the impact
In the first place is the 2008 recession coming at all If the rest of the
world recession impacts other nations how can India remain
insulated The crisis of US recession is looming on its policies in the
Middle East and home turf There is no immediate concern for
Indians The jobs are not being threatened as yet BPOs are still
working 24 X 7 and jobs are being generated in other sectors Real
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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estate has more or less stabilized in many cities and small towns
Infrastructure activity has not slowed down either The software
professionals are returning home and Indian students prefer to study
in Australia New Zealand and Britain
Since US is one of the major super powers a recessionndashmild or
deeper will have eventual global consequences USA may cut their
capital investments into the country if they have to control recession
at their end The year 2008 has not started on a good note for the US
economy Till the stocks donrsquot climb upwards chances are that
investors will loose more money Despite world recession and Indiarsquos
optimistic outlook the results will not show at least in the next two
years Is a recession coming to Indian shores Highly unlikely The
rupee may have appreciated against the shrinking dollar But Indians
are enjoying the new found material wealth and flaunting it The
reigns have to be tighter at the US end till the economy becomes
buoyant
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Impact of a possible US Recession on India
Though no one likes or wants a recession almost everyone
appears (looking at WEF Davos) reconciled to one in the United
States Meanwhile politicians continue to downplay any fears of
global repercussions citing decoupling of the United States and other
economies as a buffering factor But what is the reality for countries
like India
It would be naiumlve to imagine that a recession in the United States
would have no impact on India The United States accounts for one-
fourth of the world GDP and any significant slowdown is bound to
have reverberations elsewhere On the other hand interdependencies
between the US economy and emerging economies like India and
China has reduced considerably over the last two decades Thus the
effect may not be as drastic as would have been the case in the 1980s
Even so fears of a US recession led to panic in the Indian stock
market January 21 and 22 saw a meltdown with a mind-boggling
US$450 billion in market capitalization being vaporized An
unprecedented interest cut by the Fed led to a bounce-back on
January 23 and at the time of this writing the benchmark index (BSE)
has gained 25 almost in line with Hang-Sang Nikkei and Kospi
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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History might hold a clue here The last time the bubble burst
(2001-2002) the DJIA went down by 23 while the Indian Index fell
by 15
Much has happened between then and now The Indian
economy has shown a robust and consistent growth trajectory and
the projection for 2008 is 9 Indian exports to the United States
account for just over 3 of GDP India has a healthy trade surplus
with the United States
Many companies like ICICI and TATA AIG holding saw an large
shredding of their consumers shares as people panicked in fear of
companies losing large sum of money in the nearby future as they
were having partnerships with the off-shores Financial Institution
During the Recessional periods the Inflation rate was seen
touching its life-time high of 1368 in Indian Economy
Recession created a situation of High Interest rated followed by
Liquidity crunching situations in the economy and this resulted in the
less of credit for the capital formation of the various sectors and
major sectors affected was the Automobiles Metals and the Business
Outsourcing sectors
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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The effects of this Recession on India may be different
from those of the past
A credit crisis in the United States might lead to a restructuring
of asset allocation at pension funds It has been suggested that
CalPERS is likely to shift an additional US$24 billion to its
international portfolio A large portion of this is likely to flow into
India and China If other funds follow suit a cascading effect can be
expected Along with the already significant dollar funds available the
additional funds could be deployed to create infrastructure--roads
airports and seaports--and be ready for a rapid takeoff when
normalcy is restored
In terms of specific sectors the IT Enabled Services sector may
be hit since a majority of Indian IT firms derive 75 or more of their
revenues from the United States--a classic case of having put all eggs
in one basket If Fortune 500 companies slash their IT budgets Indian
firms could be adversely affected Instead of looking at the scenario as
a threat the sector would do well to focus on product innovation (as
opposed to merely providing services) If this is done India can
emerge as a major player in the IT products category as well
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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The manufacturing sector has to ramp up scale economies and
improve productivity and operational efficiency thus lowering prices
if it wishes to offset the loss of revenue from a possible US recession
The demand for appliances consumer electronics apparel and a host
of products is huge and can be exploited to advantage by adopting
appropriate pricing strategies Although unlikely a prolonged
recession might see the emergence of new regional groupings--India
China and Korea
The tourism sector could be affected Now is the time to
aggressively promote health tourism Given the availability of
talented professionals and with a distinct cost advantage India can
be the destination of choice for health tourism
The Indian Rupee has appreciated in relation to the US dollar
Exporters are pushing for government intervention and rate cuts
What is conveniently forgotten in this debate is that a stronger Rupee
would reduce the import bill and narrow the overall trade deficit
The Indian central bank (Reserve Bank of India) can intervene
anytime and cut interest rates increasing liquidity in the economy
and catalyzing domestic demand A strong domestic demand would
also help in competing globally when the recession is over
United States Recession History
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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The United States has encountered 32 cycles of expansions and
contractions with an average of 17 months of contraction and 38
months of expansion Below you will find a detail history of economic
recession in the United States
bull Late 2000s Recession
bull Early 2000s Recession
bull 1990s Recession
bull 1980s Recession
bull 1970s Oil Crisis
bull Late 1960s Recession
bull Early 1960s Recession
bull Late 1950s Recession
bull Early 1950s Recession
bull Late 1940s Recession
bull Recession of 1945
bull The Great Depression
bull Recession 1926
bull Post World War I
Recession
bull Panic of 1907
bull 1870s Recession
bull 1890s Recession
bull Panic of 1857
bull Panic of 1837
bull Depression of 1807
bull Panic of 1819
bull Panic of 1797
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Industrial Production World-wide
January 2007-November 2008 (Worldwide) During Recession
Tendencies
100
102
104
106
108
110
112
114
Ja
n-0
7
Fe
b-0
7
Ma
r-0
7
Ap
r-0
7
Ma
y-0
7
Ju
n-0
7
Ju
l-0
7
Au
g-0
7
Se
p-0
7
Oct-0
7
No
v-0
7
De
c-0
7
Ja
n-0
8
Fe
b-0
8
Ma
r-0
8
Ap
r-0
8
Ma
y-0
8
Ju
n-0
8
Ju
l-0
8
Au
g-0
8
Se
p-0
8
Oct-0
8
No
v-0
8
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Sub-prime Crisis
Involves financial institutions providing credit to borrowers who
do not meet prime underwriting guidelines Sub-prime borrowers
have a heightened perceived risk of default such as those who have a
history of loan delinquency or default those with a recorded
bankruptcy or those with limited debt experience
In case of 2008 recession case the sub-prime mortgage resulted
in huge losses because the financial institutions where in the
situation of excess creditor to defaulterrsquos already known as Ninjarsquos
and are low on credit-worthiness
It started with the lending of the money to the various less credit
worthy people in order to face the intense competitions in the
markets of lending
After the Housing bubble busted out it resulted in the low of these Mortgages packaging and thus resulted into the filing of the Bankruptcies of the Biggest 5rsquos of New-York Wall-Street such as the BEAR-STERNLEHMAN BROS and other such as AIG and MORGAN STANLEY being acquired up by the various other competitors and helped by the Federal Reserve
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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COMPANY PROFILE
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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COMPANY PROFILE
Nokia has played a pioneering role in the growth of cellular technology in India
starting with the first-ever cellular call a decade ago made on a Nokia mobile phone over a Nokia-deployed network
Nokia started its India operations in 1995 and presently operates out of offices in
New Delhi Mumbai KolkataJaipurLucknowChennai Bangalore Pune and Ahmedabad The Indian operations comprise of the handsets business RampD facilities in Bangalore and Mumbai a manufacturing plant in Chennai and a Design Studio in Bangalore
Over the years the company has grown manifold with its manpower strength
increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks) Today India holds the distinction of being the second largest market for the company globally
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 64
Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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Email us for your personal project infombahotsptocom 65
LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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Email us for your personal project infombahotsptocom 66
DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Email us for your personal project infombahotsptocom 69
Data analysis
amp Interpretation
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Email us for your personal project infombahotsptocom 70
0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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VISION amp MISSION Many organizations have attempted to redefine the business they are in or even streamline their growth in a specific direction The merger of Brooke Bond with Lipton India the Glaxo Health Food Division being sold off to Heinz the takeover of Times bank by HDFC or the take over of Kelvinator by Whirlpool are some recent examples of organizations which have perhaps done some serious soul-searching and taken bold strategic decisions An interesting trend in recent times is that companies have begun to define their VisionMission Statement A mission statement articulates the philosophy of the company with respect to the business in specific and society in general Once the mission statement of the company is finalized and adapted it provides a readymade guideline to employees of the organization about its principles policies and practices It is important here to distinguish between vision and mission for the nokia e- series Vision is often referred to as skyhooks for the soul In fact vision is that igniting spark that can inspire and energise people to do better The focus of vision is to reach out hungrily for the future and drag it into the present To quote Tom Peters Developing a vision and living it vigorously are essential elements of leadership The latest trend in many nokia e- seriess is to apply the VIP approach ie Vision Integrated Performance
Devices business
Nokia has established itself as the market and brand leader in the mobile devices market in India The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie Entry Live Connect Explore and Achieve These include products that cater to first time
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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subscribers to advanced business devices and high performance multimedia devices for imaging music and gaming
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers Today Nokia has one of the largest distribution network with presence across 130000 outlets In addition the company also has Nokia Priority Dealers across the country and Nokia lsquoConcept storesrsquo in Bangalore Delhi Jaipur Hyderabad Chandigarh Ludhiana Chennai Indore and Mumbai to provide customers a complete mobile experience
Services business
With the global launch of Ovi the companys Internet services brand name Nokia is renewing itself to be at the forefront of the convergence of internet and mobility From being a product centric company Nokia is now focusing to become solutions centric The strategic shift is built on Nokiarsquos bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet Nokia will build a suite of Internet based services like Nokia Maps the Nokia Music Store and Nokia N-Gage around its Ovi brand
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services The company provides a complete well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20000 service professionals worldwide Its operations in India include Sales amp Marketing Research amp Development Manufacturing and Global Networks Solutions Centre Headquartered in Gurgaon Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country
R amp D centers
Nokia has three Research amp Development centers in India based in Bangalore and Mumbai These RampD hubs are staffed by engineers who
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
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Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
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are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity
The Center in Bangalore the biggest RampD site in the country comprises S60 Software Organization Common Technologies Next Generation now called Maemo Software Productization and Software amp Services
Design Studio
Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art Design and Technology The first of its kind the design studio will give Nokia designers and Indiarsquos talented youth the opportunity to work together on new design ideas for India and the global markets
Manufacturing in India
Nokia has set up its mobile device manufacturing facility in Chennai India to meet the burgeoning demand for mobile devices in the country The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur Chennai for the year 2008
Some Achievements for Nokia
Ranked No 1 Most Trusted Brand Survey by Brand Equity 2008 Ranked the No 1 MNC in India by Businessworld Indiarsquos leading
business weekly 2006 Ranked as the No 1 telecommunications equipment vendor in the
country by Voice amp Data for five consecutive years ndash2008 2007 20062005 and 2004
Ranked as the 9th most powerful brand by Millward Brownrsquos BrandZ 2008
Ranked worldrsquos 4th most valuable brand by Interbrand 2007 Ranked Asiarsquos most trusted brand by the Media-Synovate 2006
Nokia is a Finland-based company established in 1865 The company is a leader in mobile communications It has an employee base of around
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58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Email us for your personal project infombahotsptocom 53
58874 It has 14 manufacturing facilities located in China UK Finland Hungary Germany Mexico Brazil and the Republic of Korea Its Research amp Development centers are located in Japan and China
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 54
Nokia products
INTRODUCTION NOKIA E-SERIES
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 55
Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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Email us for your personal project infombahotsptocom 56
NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 57
Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Email us for your personal project infombahotsptocom 59
Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 60
Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 62
RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Nokia products
INTRODUCTION NOKIA E-SERIES
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Financial Performance
2006 EUR m
2005 EUR m
Change Revised 2004 EUR m
Net sales 41 121 34 191 20 29 371
Operating profit 5 488 4 639 18 4 326
Profit before taxes 5 723 4 971 15 4 705
Net profit 4 306 3 616 19 3 192
Research and development
3 897 3 825 2 3 776
The Nokia Eseries SDK Plug-ins [1] enable developers to take full advantage of the additional features present in such Nokia Eseries enterprise-grade devices as the Nokia E55 messaging device and Nokia E75 business smartphone Each Nokia Eseries SDK Plug-in enhances and extends a specific S60 3rd Edition SDK
With the plug-ins C++ applications can be developed and tested in an SDK emulator Each SDK plug-in includes the APIs for using the features that have been added to Nokia Eseries devices such as printing and the e-mail LED along with device skins for the SDK emulators Use of the APIs is supported by comprehensive documentation and example applications
A Nokia Eseries SDK plug-in used in combination with the appropriate S60 3rd Edition SDK provides all the tools required to build and test enterprise applications for Nokia Eseries devices
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NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
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Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 56
NOKIA ESERIES SDK PLUG-IN FOR THE S60 3RD EDITION FEATURE PACK 2 SDK FOR SYMBIAN OS
Features
Printing framework
The printing framework enables developers to create new or update existing applications with the capability to produce hard copy via an external printer The emulator supports the testing and debugging of applications that need printing capabilities In S60 3rd Edition Feature Pack 2 Eseries devices the printing framework has been updated with a new AIW interface which simplifies the addition of printing features to S60 applications for Nokia Eseries devices
E-mail LED API
The E-mail LED API allows applications to initiate blinking of the e-mail
LED that is present on certain Eseries devices via the Central Repository
using the Symbian Publish and Subscribe API When initiated the e-mail
LED blinks in accordance with the devicersquos preference settings
Products Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products
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Email us for your personal project infombahotsptocom 57
Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light PRODUCT NAME
The following table shows the skins and features supported by the plug-in for S60 3rd Edition Feature Pack 2 Eseries devices
Device Skins Printing
Framework API
E-mail LED API
Nokia Eseries Device
Identification API
Nokia E55 epoc_240x320ini X X
Nokia E75 epoc_240x320ini with keypad and 320x240ini with QWERTY keyboard
X X
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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Email us for your personal project infombahotsptocom 62
RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
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Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Nokia E65 - Specifications - Nokia India Get detailed information about the Nokia E65 specifications Nokia E65 incorporates a long battery life 3G quad-band calling and multiple messaging options into a slim stylish design with dedicated One Touch keys Nokia 6151 - Specifications - Nokia India Get detailed information about the Nokia 6151 specifications No matter how fancy a phone is still above all a phone a trustworthy convenientway for you to stay in touch with the people who matter to you at home at the office and abroad Nokia E5 - Products Nokia E5 connect to colleagues and friends through IM email and your favourite online social networks Nokia 6270 - Nokia India Discover the Nokia 6270 a reliable intuitive phone that keeps you close to the people that matter Classic design meets proven technology The luxurious Nokia 6270 phone boasts an impressive 2 megapixel camera and excellent features all packed in a stylish metal casing 1209 - Specifications - 65000 Color Vibrant Display Screen Phone with Prepaid Tracker Applications Get detailed information about the Nokia 1209 specifications Highly affordable with a premium exterior the Nokia 1209 is the ultimate choice of many first time users The convenient One Touch shortcut key takes you to message calendar or phonebook features and even a handy flash light Nokia E52 - Specifications Nokia E52 is ideal for working on the move It offers 3G HSDPAHSUPA and WLAN internet connectivity excellent battery life and noise cancellation Nokia 1800 - Products The Nokia 1800 comes with a built-in FM radio preloaded Nokia Life Tools and a range of other practical features
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Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 60
Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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Email us for your personal project infombahotsptocom 62
RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Email us for your personal project infombahotsptocom 64
Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 59
Nokia 6500 slide - Specifications - Nokia India Get detailed information about the Nokia 6500 slide specifications Nokia C5-00 - Features The Nokia C5 mobile phone features social networking email IM imaging video music web browsing and pre-loaded maps ndash in a beautiful compact form Nokia 9300i - Applications - Nokia India Mobile Sales Online provides scenarios tailored to the needs of sales representatives sales managers key account managers and top management Fujitsu mProcess Business Process Mobilizer Fujitsu mProcess Solution is a business process automation toolset for corporations wanting to more effectively and efficiently mobilize their operational mobile staff be it field force service engineers sales people logistics or health care professionals
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 60
Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 61
OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 62
RESEARCH METHODOLOGY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 63
RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 64
Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 65
LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 66
DATA COLLECTION
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 67
Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 69
Data analysis
amp Interpretation
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 70
0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
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Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
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Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Original series
Phone model
Screen type
Released
S Technology Generation Form factor
Nokia 100
Monochrome
1987 D NMT-900 1G Candybar
Nokia 101
Monochrome
1992 D NMT-900 2G Candybar
Nokia 252
Monochrome
1998 D AMPSN-AMPS Unknown Candybar
Nokia 282
Monochrome
1998 D AMPSN-AMPS Unknown Clamshell
Nokia 636
Monochrome
1995 D AMPS Unknown Candybar
Nokia 638
Monochrome
1996 D AMPS Unknown Candybar
Nokia 640
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 650
Monochrome
1999 D NMT-900 Unknown Candybar
Nokia 810 (car phone)
Monochrome
2003 D GSM Unknown Candybar
Nokia 918
Monochrome
Unknown
D AMPS Unknown Candybar
Nokia 1000
Monochrome
1992 D AMPS DCT1 Candybar
Nokia 1011
Monochrome
1992 D GSM DCT1
Candybar - First GSM phone
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OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
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Email us for your personal project infombahotsptocom 62
RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Email us for your personal project infombahotsptocom 64
Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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Email us for your personal project infombahotsptocom 79
10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 61
OBJECTIVErsquoS
OBJECTIVErsquoS
To analysis how we can increase the sales of nokia e-series
product
To know about customer satisfaction level toward recession
To analysis customer perception about nokia e- series
To analysis of effect on recession on nokia e series product
To study about recession
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 62
RESEARCH METHODOLOGY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 63
RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 64
Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 65
LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 66
DATA COLLECTION
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 67
Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 69
Data analysis
amp Interpretation
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 70
0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
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Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Email us for your personal project infombahotsptocom 69
Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 63
RESEARCH METHODOLOGY
Research methods may be understood as those methodstechniques that are used for conduction of research All those methods which are used by the researcher during the course of studying his research problem are termed as research methods Keeping in view the research methods can be put into following three groups
In the first group we include those methods which are
concerned with the collection of data These methods will
be used where the data already available are sufficient to
arrive at the required solution
The second group consists of those statistical techniques
which are used to establish relationships between the data
and the unknown
The third group consists of those methods which are used to evaluate the accuracy of the obtained resultsThis type of analysis helps the management of the company to plan its future polices according to the external environment Any sound research must have a proper design to achieve the required result this study id constructed on the basis of descriptive design
The methodology I have adopted for my study is the various tools which basically analyze critically economical position of to the nokia series
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 64
Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 65
LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 66
DATA COLLECTION
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 67
Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 69
Data analysis
amp Interpretation
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 70
0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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BIBLIOGRAPHY
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Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
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ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Research Design
Exploratory Conclusion
Casual Descriptive
Observation Survey Experiment
RESEARCH DESIGN
To conduct the market research first of all it is necessary to create a
research design A research design is basically a blue print of how a
research is to be conducted it may include
1 CHOOSING THE APPROACH
2 DETERMINING THE TYPES OF DATA NEEDED
3 LOCATING THE SOURCE OF DATA
4 CHOOSING A METHOD OF DATA
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LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
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TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 65
LIMITATIONS OF THE STUDY Following limitations were encountered while preparing this project
Lack of experience
Short time duration
Lack of proper supervision
Small sample size
Lack of resources
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Email us for your personal project infombahotsptocom 66
DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Email us for your personal project infombahotsptocom 69
Data analysis
amp Interpretation
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 70
0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
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Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
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QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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DATA COLLECTION
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Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
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Email us for your personal project infombahotsptocom 69
Data analysis
amp Interpretation
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 70
0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 67
Types of data collection There are two types of data collection methods available 1 Primary data collection 2 Secondary data collection 1) Primary data collection method The primary data is that data which is collected fresh or first hand and for first time which is original in nature Primary data can collect through personal interview questionnaire etc to support the secondary data 2) Secondary data collection method
The secondary data are those which have already collected and stored Secondary data easily get those secondary data from records journals annual reports of the company etc It will save the time money and efforts to collect the data Secondary data also made available through trade magazines balance sheets books etc This project is based on primary data collected through personal interview of head of account department head of SQC department and other concerned staff member of finance department But primary data collection had limitations such as matter confidential information thus project is based on secondary information collected through five years annual report of the company supported by various books and internet sides The data collection was aimed at study of working capital management of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 69
Data analysis
amp Interpretation
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 70
0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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Email us for your personal project infombahotsptocom 79
10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Email us for your personal project infombahotsptocom 80
Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 68
TOOLS USED
To know the response I have used the questionnaire method in sample survey
Statistical tools used are
Pie Charts Bar Graphs Percentage method
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 69
Data analysis
amp Interpretation
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 70
0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
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Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
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Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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Data analysis
amp Interpretation
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0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
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Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 70
0
5
10
15
20
25
30
35
40
45
50
Percentage of Respondents
LG
SPICE
Tata Indicom
NOKIA
Q1 Which Companies Mobile handset are using
Options Percentage of Respondents
LG 46
Nokia 48
Tata Indicom 2
Spice 4
Interpretation
48 of the respondents are using LG 46 of the respondents are using
SPICE This shows that Market share of NOKIA e series is 48 which is
the result of aggressive sales promotional strategy of the company
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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Email us for your personal project infombahotsptocom 79
10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Email us for your personal project infombahotsptocom 83
Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
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Email us for your personal project infombahotsptocom 71
0
5
10
15
20
25
30
35
40
Percentage of respondents
Low
Average
high
(2)What was the sale of nokia e-series during pre-recession
option Percentage of respondents
Low 25
Average 35
high 40
Interpretation
25 of the respondents of say that the of the nokia was low because
other companies are providing better schemes 35 of the respondents
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Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 72
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
are saying that other telecom companies are offering attractive
promotional offers and 40 say it was on high position
(3)What was the sale of nokia e- series during recession
Option Percentage of respondents
Increase 40
Decrease 35
moderate 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 79
10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Email us for your personal project infombahotsptocom 80
Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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Email us for your personal project infombahotsptocom 81
55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 73
0
5
10
15
20
25
30
35
40
Percentage of respondents
Increase
Decrease
moderate
(4) What is the change percentage of nokia e-series during recession
Option Percentage of respondents
Increase 50
Decrease 35
moderate 15
Interpretation
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 74
0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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Email us for your personal project infombahotsptocom 76
0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 79
10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Email us for your personal project infombahotsptocom 80
Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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Email us for your personal project infombahotsptocom 81
55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
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Email us for your personal project infombahotsptocom 83
Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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0
5
10
15
20
25
30
35
40
Percentage of respondents
High
Low
average
(5) What is the sale of nokia e-series during the post recession Option Percentage of respondents
High 40
Low 35
average 25
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
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Email us for your personal project infombahotsptocom 75
0
10
20
30
40
50
60
70
Percentage of respondents
yes
no
(6) Did nokia provide any schemes Option Percentage of respondents
Yes 65
No 35
Interpretation
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0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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Email us for your personal project infombahotsptocom 79
10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Email us for your personal project infombahotsptocom 80
Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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Email us for your personal project infombahotsptocom 81
55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 76
0
10
20
30
40
50
60
70
Percentage of respondents
Yes
No
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage (7) Did you take any advantages to nokia e-series in recession Option Percentage of respondents Yes 65 No 35
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 79
10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Email us for your personal project infombahotsptocom 80
Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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Email us for your personal project infombahotsptocom 81
55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
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Email us for your personal project infombahotsptocom 83
Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 77
0
5
10
15
20
25
30
35
Percentage of respondents
Discount
Free gift
Coupons
others
(8) Which kind of schemes provided by the company Option Percentage of respondents Discount 35 Free gift 30 Coupons 25 others 15
Interpretation
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 78
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 79
10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 80
Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 81
55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 83
Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
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Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
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Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
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Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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[Disclosure Mbahotspotcom does not keep any liability of this project]
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0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
(9) Now are you satisfied with the nokia e -series handset Option Percentage of respondents
Yes 65
no 35
Interpretation
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
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10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Email us for your personal project infombahotsptocom 80
Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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Email us for your personal project infombahotsptocom 81
55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
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Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 79
10) How nokia is different from other products Options No of respondents
Price 41
Quality 29
Services 22
others 18
0
5
10
15
20
25
30
35
40
45
No of respondents
Price
Quality
Services
others
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Email us for your personal project infombahotsptocom 80
Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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Email us for your personal project infombahotsptocom 81
55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
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Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
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Email us for your personal project infombahotsptocom 83
Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 80
Interpretation 41 of the respondents say that price factor make different nokia to other and 29 of the respondent say that quality make different and 22 of the respondent say that nokia services make different 11) Did recession decrease the sale of nokia e-series Options No of respondent
Yes 55
No 45
Interpretation
0
10
20
30
40
50
60
No of respondent
Yes
No
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Email us for your personal project infombahotsptocom 81
55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
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Email us for your personal project infombahotsptocom 83
Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 81
55 of respondent say yes and 45 the respondents say that there were no effect of recession on sale of nokia
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
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Email us for your personal project infombahotsptocom 83
Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 82
OBSERVATIONS amp
FINDINGS
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 83
Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
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Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
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Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
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Observation amp findings
48 of the respondents are using LG 46 of the respondents
are using SPICE This shows that Market share of NOKIA e series is 48
which is the result of aggressive sales promotional strategy of the
company
25 of the respondents of say that the of the nokia was low
because other companies are providing better schemes 35 of
the respondents are saying that other telecom companies are
offering attractive promotional offers and 40 say it was on high
position
40 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 25 of the respondent says it was on moderate stage
65 of the respondent says that it we are satisfied with nokia brand and 35 of the respondent says no
50 of the respondent says that it was on increased stage and 35 of the respondent says that was on decrease stage and 15 of the respondent says it was on moderate stage
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Conclusion
amp
Suggestions
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Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 84
Conclusion
amp
Suggestions
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 85
Conclusion
In the present project I have analyzed the effect of recession on nokia e-series brand used by nokia I found that nokia e-series is having aggressive sales promotion strategy to attract customers The best part of this brand is the schemes which nokia provide to their customer nokia is offering unlimited option at a very low cost as compared to other companies The promotional offers launched by Airtel are also very good nokia is No1 mobile provider brand
Over the past couple of months fears of a slowdown in the United States of America have increased The impact of the sub prime crisis along with a slowdown in mortgages has led to a significant lowering of growth estimates Since the United States dominates the global economy any slowdown there would have an impact on most of the global economic variables
For India it could mean a further appreciation in the rupee Vis--Vis the US dollar and a darkening of business outlook for sectors dependent on US companies No sector has a dominant influence on earnings growth and risks to our estimate are limited Corporate India is also learning to master the art of efficient capital management reduction in costs and delivery of value-added services to sustain profit margins Further interest rates are expected to be stable primarily due to control over inflation and proactive measures undertaken by the RBI
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 86
SUGGESTIONS
Aggressive Sales Promotional activities must be done
The company should introduce some new type of advertisements
which can capture attention of people always and they may retain
the advertisement during recession
Customers must be made aware about the Schemes of nokia e-
series mobile
Tariff plan should have consistent base It should not fluctuate
frequently
Customer retention programs should be more frequent in order to
assess the feedback of the customers about the company
Efforts should be made to minimize the billing related problems
Value Added Services need to be streamlined
Customers should be properly educated about the latest launching
of the services
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 87
BIBLIOGRAPHY
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 88
Bibliography
wwwnokiacom
wwweconomistaboutcom
wwweconomisttimecom
wwwsharemarketcom
BOOKS
Laurence Shatkin PhD Editors at JIST
Jerry Ryan Roberta Ryan
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 89
ANNEXURE
amp
QUESTIONNAIRE
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 90
QUESTIONNAIRE
Name _______________________________
Address _______________________________
Occupation _______________________________
Office Address _______________________________
Q1 Which Companies Telephone services you are using
a LG b NOKIA
c Tata Indicom d SPICE
(2) What was the sale of nokia e-series during pre-recession (a) Low (b) average (c) high (3) what was the sales of nokia e- series during recession (a) Increase (b) decrease c) moderate (4) What is the change percentage of nokia e-series during recession (a) increase (b) increase copy moderate (5) Did nokia provide any schemes (a) Yes (b) no (6) There were any advantages to nokia e-series in recession (a) yes (b) no
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 91
(7) Which kind of schemes provided by the company (a) discount on MRP (b) free gift (c) coupons (d) other (9) now are you satisfied with the nokia e -series handset (a) yes (b) no 10) How nokia is deferent from other products a) Price b) Quality c) Services D) Others 11) Does recession decrease the sale of nokia e-series A) YES b) No
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 92
Thank You for Downloadinghelliphelliphelliphelliphellip From Visit
wwwMbahotspotcom
There is more PROJECTS REPORTS for youhellip
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]
Visit httpwwwmbahotspotcom for more
Email us for your personal project infombahotsptocom 93
[Disclosure Mbahotspotcom does not keep any liability of this project]