A STUDY ON CUSTOMERS SATISFACTION TOWARDS SELECTED MODEL OF HTC MOBILES AN EMPIRICAL STUDY IN COIMBATORE CITY Submitted in partial fulfillment of the requirements for the award of the degree of BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS Submitted by VIJAYAKUMAR.M Reg. No. 101CC024 Under the guidance of Mr. M.Karthikeyan M.Com [CA]., MBA., M.Phil., (Ph.D.)., Assistant Professor DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS KONGUNADU ARTS AND SCIENCE COLLEGE (AUTONOMOUS) COLLEGE WITH POTENTIAL FOR EXCELLENCE [Re-accredited by NAAC with ‘A’ Grade 3.80 CGPA out of 4(95%)]
Transcript
A STUDY ON CUSTOMERS SATISFACTION TOWARDS SELECTED MODEL OF HTC MOBILES AN EMPIRICAL STUDY
IN COIMBATORE CITY
Submitted in partial fulfillment of the requirements for the award of the degree of
BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS
Submitted by
VIJAYAKUMAR.MReg. No. 101CC024
Under the guidance of
Mr. M.Karthikeyan M.Com [CA]., MBA., M.Phil., (Ph.D.).,Assistant Professor
DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONSKONGUNADU ARTS AND SCIENCE COLLEGE (AUTONOMOUS)
COLLEGE WITH POTENTIAL FOR EXCELLENCE[Re-accredited by NAAC with ‘A’ Grade 3.80 CGPA out of 4(95%)]
COIMBATORE-641029APRIL -2013
DECLARATION
DECLARATION
I hereby declare that this project work entitled “A study on customers satisfaction towards selected model of HTC mobiles an empirical study in Coimbatore city” is a record of original work done by me under the supervision and
guidance of Mr. M.Karthikeyan M.Com[CA]., MBA., M.Phil., (Ph.D.)., Assistant Professor and Head, Department of Commerce with Computer Applications Kongunadu Arts and Science College (Autonomous), Coimbatore-29, and has not formed the basis for the award of any Degree / Diploma / Associate ship / Fellowship or similar title to any candidate of any college.
VIJAYAKUMAR.M
(101CC213)
Place: Coimbatore
Date:
CERTIFICATE
CERTIFICATE
This is to certify that the project “A study on customers satisfaction
towards selected model of HTC mobiles an empirical study in Coimbatore city” is a
bonafide record of the work done by Mr.VIJAYAKUMAR.M (Reg.No.101CC024) a
student of B.Com (CA), Kongunadu Arts and Science College (Autonomous),
Coimbatore- 641029, in partial fulfillment of the requirements for the award of Degree of
Commerce with Computer Applications under my supervision and guidance.
GUIDE HEAD OF THE DEPARTMENT
_________________
PRINCIPAL
Submitted for the viva-voce Examination held on ________________
INTERNAL EXAMINER EXTERNAL EXAMINER
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
I express my deep sense of gratitude to Dr. M. Aruchami, M.Sc., B.T., Ph.D.,
FAZ., FRES (Lond.), Secretary and Director, Kongunadu Arts and Science College,
who has given me an opportunity to be a student of renowned institution and to undertake
this project work.
I express my deep sense of gratitude to Dr. T. Muraleeswari, MA., M.Phil,
Ph.D., Principal, Kongunadu Arts and Science College, the person behind the curtain of
all endeavors and granting me the permission to prepare this project work.
I express my deep sense of gratitude to Dr. V. Sugantha MA., M.Phil., Ph.D.,
Dean (SF), Kongunadu Arts and Science College, the person behind the curtain of all
endeavors and granting me the permission to do project work
I would like to express my deep sense of gratitude to Mr. M.Karthikeyan
M.Com[CA]., MBA., M.Phil., (Ph.D)., Assistant Professor and Head, Department of
Commerce with Computer Applications the person behind the curtain of all endeavors
and granting me the permission to do project work
I would like to express my deep sense of gratitude and profound thanks to my
guide Ms. R.Priya M.Com., MBA., Assistant Professor, Department of Commerce with
Computer Applications for her valuable guidance and helpful comments which enable
me to complete my project work successfully.
I also extend my thanks to my Beloved Parents.
VIJAYAKUMAR.M
CONTENTS
CONTENT
CHAPTER NO.
TITLE PAGE.NO.
LIST OF TABLESLIST OF CHARTS
I INTRODUCTION AND DESIGN OF THE STUDY
1.1 INTRODUCTION1.2 INTRODUCTION TO THE STUDY1.3 INTRODUCTION TO THE INDUSTRY1.4 OBJECTIVES OF THE STUDY 1.4.1 PRIMARY OBJECTIVES 1.4.2 SECONDARY OBJECTIVES1.5 NEED FOR THE STUDY1.6 RESEARCH METHODOLOGY1.7 LIMITATIONS OF THE STUDY1.8 CHAPTERISATION
II REVIEW OF LITERATURE
2.1 INTRODUCTIONIII INTRODUCTION TO THE COMPANY
3.1 COMPANY PROFILE3.2 ORGIN OF MOBILE PHONES3.3 WIRELESS COMMUNICATION3.4 G TECHNOLOGY3.5 GSM TECHNOLOGY
HTC one X, HTC one X+(plus), HTC desire C, HTC desire X, HTC Evo
pro. The latest luxurious mobile phones introduced in Singapore are known
for its stylish designs, innovative and excellent features, that all comes with
high-tech multimedia features. The striking designs and uncompromised
features, functions, and performances of HTC mobile phones will continue
to rule the mobile phone industry around the world.
HTC sense offers the users instant capture of images, HD video
recording, fantastic graphics and animation, thus a delightful multimedia
experience. HTC ChaCha and Salsa arrives with unique Facebook button for
getting access to Facebook services and updates in a single touch. Operated
on Android Gingerbread version OS, these smart phones offer the option of
sharing updates while performing other applications. Sensation 4G possess
the most advanced technology with HTC sense, which is the perfect handset
purely meant for entertainment.
Users finds easy in accessing multimedia content in their convenience.
All the HTC mobile phones are made available for the purchase of
consumers through exclusive deals offered by top networks. HTC is popular
worldwide for the creation of innovative Smartphone. With the arrival of
newer technology phones every year, HTC Corporation is finding faster
growth in the mobile sector. Latest news about HTC mobiles states that
consumers can enjoy most advanced technology in the upcoming HTC
phones.
1.3 INTRODUCTION TO THE INDUSTRY
When we talk about businesses that have humble beginning, then the
history of HTC can serve as the perfect example. It all started on 1997, when
CHER WANG. The founding chairwomen of HTC initiated a business in
India with a capital of only Rs.10000000.HTC is also a member of the Open
Handset Alliance.
The business are Mr. HT Cho expanded and it had acquired
confectionary machines, increased its sales operation and as we have known
at present it has become a global corporation that is now offering various
brands , products , around the world. The HTC Electronics that mainly
produces HTC mobile phones and other mobile phone deals today is similar
to the HTC company that existed in the 2009s.HTC was named the ”Device
Manufacture of the year” for 2011 by the GSMA at the mobile world
congress on 16 February 2011. In April 2011, the company’s market value
supposed that of Nokia to become the third largest Smartphone maker in the
world only behind Apple & Samsung.
In the 2009s, the strategic foundations of HTC became more
established when it engaged itself to various investments in petrochemical
industries and it continued to expand its business as HTC shipbuilding
company. Taiwan’s petrochemical industrial giant and one of Taiwan’s
wealthiest people. And then HTC entered the production of tablet, android
(OS), widows business.
It has no doubt that HTC become diversified when it comes to
products and services. However, the breakthrough of HTC products became
sensationalized when it entered once again the telecommunications industry.
1.4 OBJECTIVES OF THE STUDY
1.4.1 PRIMARY OBJECTIVES
To find the level of customer’s satisfaction of HTC mobile in Coimbatore city.
1.4.2 SECONDARY OBJECTIVES To know about the history of industry. To know about HTC mobile phone awareness level among
customers. To know about the factors providing service to customers. To identify the strength of HTC mobile in the market. To identify the features HTC mobiles.
1.5 NEED FOR THE STUDY
The study is based on the topic “customer satisfaction towards
HTC mobiles with special reference in Coimbatore city”.
This study aims to find factors affecting the purchase of HTC
mobiles phones.
The media’s that create awareness about HTC mobiles, time
period of mobile, etc..,
Primary data were collected and sample percentage statistical
tool were used to find out the result.
The project on an open by meeting the respondent face to face
and getting their views and then using those as a basis for
further analysis and interpretation.
1.6 RESEARCH METHODOLOGY
Research refers to search for knowledge. Research methodology is
a way to systematically solve the research problem it may be
understood as a science studying how research is done scientifically.
1.6.1 SAMPLINGSampling may be define as the selection of some part of an
aggregate or totaling on the basis of which judgment or interface
about the aggregate or totaling is made.
1.6.2 SAMPLING DESIGN
A sample design is a definite plan for a given population. It refers
to the techniques or procedure the researcher would adopt in selecting
item for the sample. Sample design may as well lay down the number
of items to be included in the sample i.e., the size of the sample design
is determined before data are collected. It is an integral part of the
total research design and contributes significantly to its integrity.
Research large samples improperly selected.
1.6.3 SAMPLE SIZE
The sample size is certified to its nature of data collection. Data
collection is based on the primary data. Sample is 150 respondents are
taken for this study.
1.6.4 SAMPLE TECHNIQUES
The sampling technique is used in this study is “Convenience
sampling”. When the population elements for inclusion in the sample
based on the case of access, it can be called as convenience sampling.
1.6.5 CONVENIENCE SAMPLING
In this method, the sample units are chooses primary on the basic
of the convenience to the investigation.
1.6.6 SOURCES OF DATA
For this study primary data and secondary data were used.
1.6.6.1 PRIMARY DATA
The primary data are those which are collected a fresh and for
the first time and thus happen to be original in character.
In order to collect this primary data, a questionnaire designed
with (25) questions with open ended question which will cover the
overall information needed to do this study.
1.6.6.2 SECONDARY DATA
The secondary data was collected from different sources. In the
current context the secondary data as collected through published
books, newspaper and internet.
1.6.7 DATA ANALYSIS
The analysis, the data researcher used simple percentage
different charts, tables were drawn to interpret the data.
1.6.8 SIMPLE PERCENTAGE
A percentage analysis is used to interpret the data by the
researcher for the analysis and interpretation. Through the use of
percentages, the data are reduced in the standard from with base equal
to 100 which fact facilitates relative comparisons.
In the percentage analysis, percentage is calculated by
multiplying the number of respondents into hundred and it is divided
by the same size.
Simple percentage = Number of Respondents / Sample Size * 100
Chi Square = (O-E)^2 /(O-E)^2/e
1.7 LIMITATIONS OF THE STUDY
The studies restricted only to Coimbatore city.
Time constrain being one of the major limitation.
Only a sample of 150 respondents was taken for study.
The findings are based only on the information given by the
respondents.
The opinion given by respondents may base.
1.8 CHAPTERISATION
Chapter 1 Deals with Introduction and design of the study Need for
the study, Objectives Limitations and Research.
Chapter 2 Deals with Review and Literature of mobile phone.
Chapter 3 Deals with Introduction of the company and Introduction
to HTC mobiles.
Chapter 4 Deals with analysis and Interpretation.
Chapter 5 Deals with Findings, Suggestions and Conclusion.
CHAPTER-II
CHAPTER II
REVIEW OF LITERATURE
2.1 INTRODUCTION
This chapter presents the review of literature relating to the study
undertaken the earlier studies carried out by various academicians,
economists and researches in the Area of production, sales, profitability and
financial performance are reviewed in order to understate the research
problem. The researchers for getting better understanding of methodology
used limitations of various available estimation procedures, database, lucid
interpretation and reconciliation of the conflicting results in case of
conflicting and unexpected results, the researcher simply through the
medium of their published works.
A large number of research studies have been carried out on different
aspects of the financial performance, by the researches, economists and
academicians in India and abroad. Different authors have analyses
performance in different perspective.
Literature survey is the documentation of a comprehensive review of
the published and unpublished work from secondary sources of data in the
areas of specific interest to the researcher. The library is a rich storage base
for secondary data, and researcher used to spend several weeks and
sometimes months going through the books, journals, news paper,
magazines, conference proceedings, master’s theses, government
publications and financial, marketing, and other reports to find information
on their research tropic. With computer database now readily available and
accessible. The Literature such is much speedier and easier, and can be done
without entering the portal of library building.
The preference of customers is nothing but the required a product or
commodity according to their expected features and attributes. In this regard
the researcher is dealt with the housewife and taken them as respondents in
the name of customer on their choices of purchasing electronic goods. In this
fast moving world, the city life has much more advanced in many schedules.
Without the adoption of electronic good one family could not be a competed
one in the society.
The family is always lead by the women, who shares the half of the
burden of the leader for a family. In such a situation she preference more
advanced and supporting commodities which fulfills her day to day works.
The researcher has designed a framework or a task which is actually leads to
find the significant relationship between the wife acceptance factor and the
electronic goods .This will also gives an opportunity to the retailers who
actually deals with the electronic consumer goods, to know the exact
behavior of the family administrator on purchasing electronic commodities.
1. According to “APOORVA GUPTA” Portable telephone device
that does not require the use of landlines. Mobile phones utilize frequencies
transmitted by cellular towers to connect the calls between two devices. The
first mobile phone operated on an analog service and was developed by
Motorola, Inc. Mobile phones have grown to be the most widely used
portable device in the world. Mobile phones may also be referred to as
wireless or cellular phones.
2. According to “PRIOR” (1985) telephone with access to a cellular
radio system so it can be used over a wide area, without a physical
connection to a network. Mobile phone is the set of capabilities, services and
applications that they offer to their users. Low-end mobile phones are often
referred to as feature phone and offer basic telephone Handsets with more
advanced computing ability through the use of native software applications
became known as smart phone.
3.According to “TORRES MORAGA”(1995) The relationship
satisfaction-loyalty is also present when evaluating product and brand
combined, indicating that there is an intermediate position between product
and brand In contrast, the literature treats brand and product-brand as being
in the same category thereby diminishing the importance of a useful
difference between brand and product brand.
4. According to “SIMONSON AND MAUSHAK” mobile phones
are designed to work on cellular network and contain a standard set of
service that allows phones of different types and in different countries to
communicate with each other. Mobile phones have central processing unit
but optimized to operate in low power environments.
5. According to “JAMES R. OTTO, WILLIAM WAGNER” A
significant advantage to third party administration of consumer ratings, at
least from the consumer perspective, is the credibility of the rating
information. Self reporting, or advertising, of customer ratings by a vendor
might be more suspect than an independent entity providing the same
information. An additional advantage to an independent entity managing
vendor rating is in the area of standardization of data. An intermediary can
collect the same type of consumer feedback, using the same methodology,
across many vendors.
6. A 1994 research review titled INSTRUCTIONAL
EFFECTIVENESS OF MOBILE COMMUNICATION discusses
attitudes only in terms of the way attitude towards the delivery medium may
enhance or impede learning of the content presented. A 1980 literature
review by SIMONSON examined over the mobile/attitude studies, dividing
them by medium and attitude type investigated.
7. According to “WALKER” (1989) found that home viewing of the
miniseries produced changes in viewer attitudes towards communism and
military defense. Walker suggests that earlier inconclusive studies of the
impact of various miniseries on viewer attitudes did not accurately define the
attitudes they purported to measure. Thomas found that although viewing a
motivational video about libraries did not produce significantly different
attitudes about libraries, viewers were more likely to indicate that their
future behavior would change to include more library use and more
consultation with librarians. The authors report surprise that both participant
and control groups expressed overall positive attitude toward libraries, and
state that their personal experiences with library users led them to expect
reports of fear or intimidation. They do not discuss the validity or reliability
of their questionnaire and the unexpected finding did not prompt them to call
it into question.
8. According to “MCGREGOR” (1993) research on television and
attitudes has primarily focused on children's viewing, and it is unclear
whether findings from such studies may be generalized to the population as
a whole conducted a meta-analysis of research on changing children's
attitudes to race through role playing and anti-racist teaching which found
that efforts to change racist attitudes have been more successful with
children than with college students.
9. According to “FORTNER” (2001) compared knowledge and
attitude learning on the topic of marine mammals by students who watched a
Cousteau documentary on the subject to learning by students who received
the same content messages via classroom instruction. She found that both
groups had significant knowledge increases, but only those who viewed the
video showed significant attitude change. However, delayed post tests of
attitudes showed that the gains shown by the viewing class had essentially
disappeared: post test responses were not significantly different from pretest
responses.
10. According to “BYRD AND ELLIOT” (1984) found that eighth-
grade and college-age males who viewed an educational film about the
disabled exhibited positive attitude change, but no significant change was
demonstrated in the attitudes of males who viewed an episode of a situation
comedy that featured a non-stereotypical portrayal of a disabled person.
They suggest that situation comedy, which presented a subtle message in a
distracting context, may not have offered a sufficiently focused and orderly
argument to produce attitude change.
CHAPTER-III
CHAPTER –III
INTRODUCTION OF THE COMPANY
3.1 COMPANY PROFILE
HTC, being one of the fastest growing companies in the mobile
industry, is introducing newer handsets with stunning applications every
year. The company aims in developing smarter devices to best satisfy the
needs of the consumers. The latest release, HTC Wildfire-S is expected to
attract large number of consumers with its advanced technical specs and
cheaper price. Established in 1997, the company commenced its business by
introducing devices of popular brands in the market. HTC Corporation
experienced wide growth by bringing quality products of leading industries
and started its services under its own name since the year 2006. HTC
Advantage arrived with prominent features like 5 inch screen and QWERTY
keyboard, which brought the company enough popularity among consumers.
HTC Shift and Touch followed the HTC Advantage with powerful
applications, which made HTC excel in Asian, European and US markets.
The achievements made by HTC Corp, in the past few years is
something impressive. HTC products are known for its innovation and
elegant design, which certainly meet the demands of the users. HTC was the
first to introduce the products like color palm PC, Microsoft pocket PC &
wireless pocket PC, Microsoft powered 3G phone and tri-band UMTS 3G
device. Updated news about HTC mobiles is available online with pictures,
videos and reviews.
It is clear from the introduction of HTC Sensation 4G, HTC ChaCha
& HTC Wildfire S that the company better understands the requirements
different people have when they look for buying new mobile phones.
Sensation 4G possess the most advanced technology with HTC sense, which
is the perfect handset purely meant for entertainment.
HTC sense offers the users instant capture of images, HD video
recording, fantastic graphics and animation, thus a delightful multimedia
experience. HTC ChaCha and Salsa arrives with unique Facebook button for
getting access to Facebook services and updates in a single touch. Operated
on Android Gingerbread version OS, these smart phones offer the option of
sharing updates while performing other applications. HTC sense is
implemented in a much simpler way in HTC Desire S, HTC Wildfire S and
HTC Incredible S and with the stunning design and speed, these smart
phones are certain to present the users an exhilarating mobile experience.
3.2 ORIGIN OF MOBILE PHONES
Mobiles phones are looked upon as a modern invention. However,
their origin can be traced back to the invention of telephone way back by
Graham Bell 1870s and success in the capture of radio message. Since those
events, these basis technologies have merged and shaped themselves
together as mobile phone.
Summing up the history of mobile phones we can say that the
telephones were the beginning of the whole system. Radio charted the
progress of radio communications. Both technologies came together to bring
radio telephones. Then came Cellular which marked the development of
popular cellular mobile phone systems. Another step was digital which led
to the emergence of a digital standard, GSM. Satellites helped mobile
phones emerge as the preferred medium of communication at the global
level.
3.3 WIRELESS COMMUNICATION
The development of wireless communication systems started in the
1930s with the use of 'Walkie-talkies' during the Second World War to
enable foot soldiers to stay in contact with the headquarters. In 1946, AT&T
Bell introduced the first commercial radiotelephone service in the US, which
allowed communication between mobile users in cars and the public fixed
network. In the 1960s, Bell Systems launched the Improved Mobile
Telephone Service (IMTS), which laid the basis for commercial-sector
mobile communications. Developments in microprocessor technologies in
the late 1970s and early 1980s enabled the introduction of the reliable
wireless communications system, the so-called first generation.
3.3.1 TECHNICAL OVERVIEW OF COMMUNICATION
An essential part of a mobile phone network's tasks is to monitor the
location of every registered mobile phone device, as mobile phone users are
free to roam throughout the coverage area of a cellular network. Therefore
the network must possess some way to track mobile phones so that it can
successfully route incoming calls and text messages to them. Mobile phone
location data is an inherent feature of mobile communication and for this
reason some technical background to mobile communication is provided in
this section.
3.4 G TECHNOLOGY
G technologies represent a state of development between 2G and 3G
and have overcome the limited data and primarily voice- centered services of
the 2G networks .In the 1990s and early 2000s higher transmissions rates
and always-on connectivity were enabled by General Packet Radio Services
(GPRS). Data transmission speeds were now 10 times faster with 115 kb per
second and based on packets witching technology. Packet switching
optimizes the use of bandwidth available in a network and minimizes the
time it takes for data to travel across the network. The increased data
transmission rates of 2.5G compared to earlier systems help to transfer data
such as mobile internet content.
3.4.1 FIRST GENERATION NETWORK-1G
The first generation wireless technologies, also known as 1G, were
relatively simple and used analogue signals. Mobile phone handsets based
on 1G technology were mainly used by government agencies and the
military before this technology came into general use in the business domain
in the 1980s. The systems in Europe and the USA had in common that they
provided coverage of a very large area by using only one transmitter mast.
The coverage area of a mast was fairly large, up to 150km.
3.4.2 SECOND GENERATION NETWORK-2G
In the late 1980s and early 1990s, the popularity of wireless
communications grew and increased the demand for network capacity.
Together with the disadvantages of analogue 1G system, this led to the
development of the second generation wireless system based on digital
technology. Digital signals have different transmission properties than
analogue signals and use binary coding using sequences of 0s and 1s to
construct a signal's unique pattern. Digital signals use digital samplers and
codes to convert analogue voice data into digital data.
3.4.3 THIRD GENERATION NETWORK-3G
Third generation mobile telephony (3G) is the successor to the 2G and
2.5G systems. 3G improved previous systems by providing enhanced
security and encryption features, improvements in screen displays and the
ability to handle multimedia data, such as graphics and video streaming. 3G
allows faster data exchange with data transmission rates up to 1920kbits per
second, which enables the support of greater voice and data customers.
Support can be provided for a wide variety of mobile equipment. 3G
technologies were first introduced in Japan in 2001 and spread to Europe
and the USA in 2002. UMTS (Universal Mobile Telecommunications
System) is the third generation mobile phone technology mainly used in
Europe and also in Japan.
3.5 GSM TECHONOLOGY
GSM is an open non-proprietary and interoperable digital standard for
cellular mobile systems operating in the 900 and 1800 MHz band. In 1986, a
number of different prototype systems put forward by companies and
consortia from different European countries were trail and led to the
agreement of the main characteristics of the new system. GSM is still in use
to date by all European countries and has also been adopted in other
continents, such as Africa and South America. There are over 540 million
GSM subscribers in Europe, plus another 18 million Europeans using 3GSM
networks, which are the 3G service delivered over the evolved GSM core
network.
CHAPTER-IV
CHAPTER-IV
ANALYSIS AND INTERPRETATION
TABLE NO 1 SHOWING THE GENDER OF THE RESPONDENTS
Sno Gender No of respondents percentage
1 Male 98 65
2 Female 52 35
Total 150 100
Source: primary data
Interpretation
From the above table 1 it is inferred that 65% of the respondents are
male and 35% of the respondents are female.
Majority of the respondents 65 %( 98) are male.
CHART NO 1 SHOWING THE GENDER OF THE RESPONDENTS
Male Female0
10
20
30
40
50
60
70
65
35
TABLE NO 2 SHOWING THE AGE GROUP OF THE
RESPONDENTS
Sno Age No of
respondents
percentage
1 Below 25 years 97 65.6
2 25 years to 35 years 30 20.01
3 36 years to 45 years 10 6.6
4 Above 45 years 13 8.6
Total 150 100
Source: primary data
Interpretation
From the above table 2 it is inferred that65.6% of the respondents are
between below25 years, 20.01% of the respondents are 25 years to 35 years,
8.6% of the respondents are above 45 years, 6.6% of the respondents are 36
years to 45 years.
Majority of the respondents 65.6 %( 97) are below25 years.
CHART NO 2 SHOWING THE AGE GROUP OF THE
RESPONDENTS
Below25 years 25 years to 35 years 36 years to 45 years Above 45 years0
10
20
30
40
50
60
70
65.6
20.01
6.6 8.6
TABLE NO 3 SHOWING THE EDUCATIONAL QUALIFICATION
OF THE RESPONDENTS
Sno Educational qualification No of respondents percentage
1 Diploma 11 7.3
2 College level 10 6.6
3 School level 99 66.03
4 Professional 30 20.01
Total 150 100
Source: primary data
Interpretation
From the above table 3 it is inferred that 66.03% of the respondents
belong to school level, 20.01% of the respondents belong to professional,
7.3% of the respondents belong to diploma, and 6.6% of the respondents
belong to college level.
Majority of the respondents 66.03(99) belong to school level.
CHART NO 3 SHOWING THE EDUCATIONAL QUALIFICATION
OF THE RESPONDENTS
7.3
6.6
66.03
20.01
Diploma College level
School level Professional
TABLE NO 4 SHOWING THE OCCUPATION OF THE
RESPONDENTS
Sno occupation No of respondents percentage
1 Student 78 52.02
2 Businessman 8 5.3
3 Housewife 22 14.6
4 Employee 20 13.3
5 Professional 22 14.6
6 Agriculture 0 0
Total 150 100
Source: primary data
Interpretation
From the above table 4 it is inferred that 52.03% of the respondents
are student, 14.06% of the respondents are professional, 14.06% of the
respondents are housewife, 13.3% of the respondents are employee, and
5.3% of the respondents are businessman.
Majority of the respondents 52.02 %( 78) are student.
From the above table 21 it is inferred that 535 of the respondents are saying quality, 491 of the respondents are saying performance, 464 of the respondents are saying brightness, 395 of the respondents are saying cost and 365 of the respondents are saying battery backup.
Majority of the respondents are quality (535).
CHART NO 21 SHOWING RANKING OF YOUR HTC MOBILE PHONE OF THE RESPONDENTS
The calculated chi square value is less than the tabulated value at 5% level of significance which reveals that the value is not significant. So no hypothesis is accept it is concluded that there is no significant relationship between occupations and prefer under HTC mobile phone.
The calculated chi square value is greater than the tabulated value at 5% level of significance which reveals that the value is significant. So hypothesis is accepted it is concluded that there is significant relationship between income level and factor influenced of the HTC mobile phone.
The calculated chi square value is less than the tabulated value at 5% level of significance which reveals that the value is no significant. So no hypothesis is accepted it is concluded that there is significant relationship between age and satisfaction of the HTC mobile phone.
CHAPTER-V
FINDINGS
CHAPTER-V
FINDINGS, SUGGESTIONS AND CONCLUSION
5.1 FINDINGS
Majority of the respondents 65 %( 98) are male.
Majority of the respondents 65.6 %( 97) are below25 years.
Majority of the respondents 66.03(99) belong to school level.
Majority of the respondents 52.02 %( 78) are student.
Majority of the respondents 66.03 %( 99) are unmarried.
Majority of the respondents 32.01 %( 48) are Rs.10000 to Rs.15000.
Majority of the respondents 80.04 %( 120) are Yes.
Majority of the respondents 39.3 %( 59) are prefer HTC Explorer.
Majority of the respondents 34.01 %( 51) are less than Rs.10000.
Majority of the respondents 39.3 %( 59) are saying user friendliness.
Majority of the respondents 46.6 %( 70) are highly satisfied.
Majority of the respondents 47.3 %( 71) are using one to three year.
Majority of the respondents 40.02 %( 60) are good.
Majority of the respondents 23.3 %( 35) are saying sound effects and
battery performance.
Majority of the respondents 45.3 %( 68) are Excellent.
Majority of the respondents 40.6 %( 61) are Sony Ericsson.
Majority of the respondents 48 %( 72) are Company showroom.
Majority of the respondents 56.6 %( 85) are Yes.
Majority of the respondents 30 %( 45) are using Gingerbread.
Majority of the respondents 79.3 %( 119) are Yes.
SUGGESTIONS
5.2 SUGGESTIONS
Only few respondents are satisfied in HTC EVO 4G model. So, the
company will take necessary steps to improve the HTC EVO 4G
mobile model features.
Need more features in HTC mobile.
Most of the people suggest reducing the price of the mobile.
Need more sound effect in HTC mobile.
Need more picture quality in HTC mobile.
Need more storage capacity in HTC mobile.
Add some more features in cupcake android version.
CONCLUSION
4.3 CONCLUSION
From the study, it is revealed that the most of the advertisements by HTC mobile have positive impact on the minds of the customers. The company needs to give more advertisement frequently through various media to increase the sales and to reduce the switching over to other brands. The company should give more offers which fulfill the needs of the customers.
BIBLIOGRAPHY
BIBLIOGRAPHY
REFERENCE BOOKS
Marketing Management 12th Edition, EEE Publication 2009 – Philip
Kolter and Tailor.
Research Methodology – Santhosh Gupta.
Philip Kotler, ‘Marketing Management’, the millennium edition,
prentice – hall of India pvt. Ltd.., 2005.
Pradeep Kumar,’Element of Marketing Management,’ Kedartnath
Ramanath & Co..,
Kothari C.R., ‘Research Methodology methods & Techniques,’ New
