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A Study On Customers Brand Loyalty Towards Oral Healthcare ProductsDheeraj Srinath131GCMA035RVIMIntroductionOral healthState of being free from diseases and disorders that affect the oral cavityOral healthcareThe practice of keeping themouthand teeth clean to preventdentalproblemsMost common global disease6090% of school children and nearly 100% of adults have dental cavitiesProducts usedToothpasteToothbrushTooth powderMouthwashWhitening products

IntroductionBrand loyaltyConscious or unconscious decision, expressed through intention or behaviour, to repurchase a brand continuallyFactors:Customers' Perceived ValueBrand TrustCustomers'SatisfactionProduct features and qualitySales Promotion or AdvertisementsPrice

ObjectivesTo understand about different products of oral healthcareTo find factors influencing brand loyaltyTo find whether the customer is brand loyalTo analyse different brands and the customers loyal to themStatement of problemOral care is part of daily routineMany alternatives available for oral careBecause of this it is necessary for the companies that sell oral care products to retain customers.This study looks into what affects the customer loyalty

MethodologyType of researchDescriptiveSamplingConvenient samplingData collectionQuestionnaireAnalysisTabulations are done based on the responses to the questionnaire.Based on the values of the tabulation percentages will be calculated.The results are further analysed and represented through charts and graphs.MS Excel used to analyze dataFindingsAll the respondents use toothpaste and toothbrushMajority of the users of toothpaste and toothbrush have been using the same brand for the past 3 yearsMost of the users of oral care products are satisfied with the products 90% of the respondents think brand image can influence buying behaviour.Around 40% of the respondents have tried a different brand recently and around half of them switched back to their previous brand.

Findings40% of the respondents will switch if a good promotional scheme is providedFamily is the biggest influencer on brand preferenceAdvertising plays an important roleTelevision is the most influential mode of advertisement58% have brought a particular brand because of the advertisement

SuggestionsPromote new products like whitening products as its limited mostly to use of toothbrush and toothpasteIndian companies need to increase Competition Increase the number of loyal customersEfficient supply chain ConclusionOral care still a long way to goDominated by MNCs like Colgate and HUL(Pepsodent & Close-Up)Tendency to shift if preferred brand not availableMost customers are brand loyal unless availability or price influencesThank You