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A Study on Future Scenario of Bullion Market

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CHAPTER-1 1. INTRODUCTION 1.1 DEFINITION: A commodity derivative derives its value from an underlying asset, which is necessarily a commodity. Commodities, in simple words are any goods that are common and unbranded. Gold, silver, rubber, pepper, jute, wheat, sugar, cotton etc., are some of the common commodities. For e.g. apple juice can be a commodity whereas the ‘Real’ apple juice cannot be called a commodity. One may be surprised to know that in the US commodities markets there are futures available even on cattle. Commodity includes all kinds of goods. FCRA defines "goods" as "every kind of movable property other than actionable claims, money and securities". Futures' trading is organized in such goods or commodities as are permitted by the Central Government. At present, all goods and products of agricultural (including plantation), mineral and fossil origin are allowed for futures trading under the auspices of the commodity exchanges recognized under the FCRA. The national commodity exchanges have been recognized by the Central Government for organizing trading in all permissible commodities which include precious (gold & silver) and nonferrous metals; cereals and pulses; ginned 1
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Page 1: A Study on Future Scenario of Bullion Market

CHAPTER-1

1. INTRODUCTION

1.1 DEFINITION:

A commodity derivative derives its value from an underlying asset, which is

necessarily a commodity.

Commodities, in simple words are any goods that are common and unbranded.

Gold, silver, rubber, pepper, jute, wheat, sugar, cotton etc., are some of the common

commodities. For e.g. apple juice can be a commodity whereas the ‘Real’ apple juice

cannot be called a commodity. One may be surprised to know that in the US commodities

markets there are futures available even on cattle.

Commodity includes all kinds of goods. FCRA defines "goods" as "every kind of

movable property other than actionable claims, money and securities". Futures' trading is

organized in such goods or commodities as are permitted by the Central Government. At

present, all goods and products of agricultural (including plantation), mineral and fossil

origin are allowed for futures trading under the auspices of the commodity exchanges

recognized under the FCRA. The national commodity exchanges have been recognized

by the Central Government for organizing trading in all permissible commodities which

include precious (gold & silver) and nonferrous metals; cereals and pulses; ginned and

unpinned cotton; oilseeds, oils and oilcakes; raw jute and jute goods; sugar and Gur;

potatoes and onions; coffee and tea; rubber and spices, etc.

Commodities market essentially represents another kind of organized market just

like the stock market and the debt market. However, commodities market, because of its

unique nature lends to the benefits of a wide spectrum of people like investors, importers,

exporters, producers, corporate etc.

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1.2 COMMODITY MARKET

Commodity markets are markets where raw or primary products are exchanged.

These raw commodities are traded on regulated commodities exchanges, in which they

are bought and sold in standardized contracts.

This article focuses on the history and current debates regarding global

commodity markets. It covers physical product (food, metals, and electricity) markets but

not the ways that services, including those of governments, nor investment, nor debt, can

be seen as a commodity. Articles on reinsurance markets, stock markets, bond markets

and currency markets cover those concerns separately and in more depth. One focus of

this article is the relationship between simple commodity money and the more complex

instruments offered in the commodity markets.

1.3 HISTORY

Commodity futures’ trading has been first recorded in the 17th century in Japan.

The futures’ trading was basically done with the seasonal agricultural products so as to

ensure their continuous supply all the year around. Japanese merchants used to store rice

in the warehouses for their future use and used to sell receipts against such stored rice.

These receipts were called as ‘rice tickets ‘which then eventually became the basis for

their commercial currency. The rules which were established during this time for trading

these rice tickets are similar to the rules set for American futures trading. In the United

States, the commodity futures trading first started in the middle of the 19th century with

the help of the Chicago Board Of Trade set up in the year 1848.Gradually then about 10

commodity exchanges were set up with a wide variety of agricultural products being

traded.

Commodity derivative market first started in India in cotton in the 1875 and in the

oilseeds in 1900 at Bombay. Forward trading in raw jute and jute goods started at

Calcutta in the year 1912. But however, within few years of their establishment, the

forwards trading in these commodities was banned in the year 1960. Recently, in the year

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2003, such ban on trading was lifted and the trading in commodity futures was started.

Permission was given to establish online multi-commodity exchange in order to facilitate

trading. The long period of prohibition of forward trading in major commodities like

cotton and oilseeds complex has an enduring impact on the development of the

commodity derivative markets in India and the futures market in commodities find

themselves left far behind the derivative markets in the developed countries, which have

been functioning uninterruptedly. Thus, today the challenge before the commodity

markets is to make up for the loss of growth and development during the three decades of

government policies, which had the effect of restricting the growth of the derivative

markets.

1.4 DEFINITION OF AN EXCHANGE:

A futures or derivatives exchange is defined as a trading forum that links a central

marketplace, where all those with buying and selling interests in a product designed to

permit the shifting risk can meet, with a mechanism (such as clearing house), for

intermediating, validating, and enhancing the credit of anonymous counterparts. Key to a

successful exchange is the efficient transfer of risk among the exchange participants. This

requires efficient trading systems, settlement and clearing mechanisms, membership

structures and viable products.

What is Exchange?

A commodities exchange is an exchange where various commodities and derivatives

products are traded. Most commodity markets across the world trade in agricultural

products and other raw materials (like wheat, barley, sugar, maize, cotton, cocoa, coffee,

milk products, pork bellies, oil, metals, etc.) and contracts based on them. These contracts

can include spot prices, forwards, futures and options on futures. Other sophisticated

products may include interest rates, environmental instruments, swaps, or ocean freight

contracts. Steel contracts started to be traded for the first time on the London Metal

Exchange in 2008.

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1.5 COMMODITY EXCHANGES IN INDIA:

Commodity exchanges are places which trade in particular commodities,

neglecting the trade the trade of securities, stock index futures and options etc. Exchanges

are the centralized places which provide a platform for both the buyers and the sellers to

meet, set quality standards and establish the rules of businesses. Commodity exchanges in

India plays an important role as it offers a tool for efficient risk management and price

transparency.

In India, there are about 25 recognized regional exchanges (Annexure-1- List of all

the Regional Commodity Exchanges), of which three are national level multi-commodity

exchanges. These three national level multi-commodity exchanges are,

National Commodity and Derivative Exchange Limited( NCDEX)

Multi-Commodity Exchange Of India( MCX)

National Multi-Commodity Exchange Of India Limited ( NMCEIL)

All the above exchanges have been set up under the overall control of Forward

Market Commission of Government of India. The other 22 exchange are given below

National Commodity & Derivative Exchange Limited (NCDEX)

National Commodity & Derivative Exchange Limited (NCDEX) located in

Mumbai is a public limited company incorporated on April 23, 2003 under the

Companies Act, 1956 and had commenced its operations on December 15, 2003. This is

the only commodity exchange in the country promoted by the national level institutions.

It is promoted by ICICI Bank Limited, Life Insurance Corporation of India ( LIC) ,

National Bank for Agriculture and Rural Development ( NABARD) and National Stock

Exchange ( NSE) .It is a professionally manages online multi- commodity exchange.

NCDEX is regulated by Forward Market Commission and is subject to various law of

land like the Companies Act, Stamp Act, Contracts Act, Forward Commission

(Regulation) Act and various other legislations.

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Multi Commodity Exchange of India Limited (MCX)

Multi Commodity Exchange is headquartered in Mumbai and is an independent,

de-mutualised exchange with the permanent recognition from Government of India. Key

Shareholders of MCX are Financial Technologies (India) Ltd., State Bank of India,

Union Bank of India, Corporation Bank, Bank of India and Canara Bank. MCX facilitates

online trading, clearing and settlement operations for commodity futures market across

the country.MCX started offering trade in November 2003 and has built strategic

alliances with Bombay Bullion Association, Bombay Metal Exchange, Solvent

Extractors’ Association of India, Pulse Importers Association and Shetkari Sanghatana.

National Multi-Commodity Exchange of India Limited (NMCEIL)

National Multi-Commodity Exchange of India Limited (NMCEIL) is the first de-

mutualised, Electronic Multi-commodity Exchange in India. On 25th July, 2001, it was

granted approval by the government to organize trading in the edible oil complex. It has

been operationalised from November 26 2002. It has been supported by Central

Warehousing Corporation Ltd. Gujarat State Agricultural Marketing Board and Neptune

Overseas limited. It has got its recognition in October 2002.

The other 22 exchanges include are as follows:

1. Bhatinda Om & Oil Exchange Ltd., Batinda.

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2. The Bombay Commodity Exchange Ltd.Mumbai

3. The Rajkot Seeds oil & Bullion Merchants` Association Ltd

4. The Kanpur Commodity Exchange Ltd., Kanpur

5. The Meerut Agro Commodities Exchange Co. Ltd., Meerut

6. The Spices and Oilseeds Exchange Ltd.

8. Ahmedabad Commodity Exchange Ltd.

8. Vijay Beopar Chamber Ltd., Muzaffarnagar

9. India Pepper & Spice Trade Association. Kochi

10. Rajdhani Oils and Oilseeds Exchange Ltd. , Delhi

11. National Board of Trade. Indore.

12. The Chamber Of Commerce, Hapur

13. The East India Cotton Association Mumbai.

14. The Central India Commercial Exchange Ltd, Gwaliar

15. The East India Jute & Hessian Exchange Ltd,

16. First Commodity Exchange of India Ltd, Kochi

18. Bikaner Commodity Exchange Ltd., Bikaner

18. The Coffee Futures Exchange India Ltd, Bangalore.

19. Esugarindia Limited.

20. Surendranagar Cotton oil & Oilseeds Association Ltd,

21. Haryana Commodities Ltd., Hissar

22. e-Commodities Ltd.

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COMMODITIES TRADED IN THE DIFFERENT EXCHANGE

MCX

Gold, Gold M, Gold HNI, Silver, Silver M, Silver HNI

Castor Seeds, Soy Seeds, Castor Oil, Refined Soy Oil, Soymeal, RBD Palmolein, Crude Palm Oil, Groundnut Oil, Mustard Seed, Mustard Seed Oil, Cottonseed Oilcake, Cottonseed

Pepper, Red Chilli, Jeera, Turmeric

Steel Long, Steel Flat, Copper, Nickel, Tin

Kapas, Long Staple Cotton, Medium Staple Cotton

Chana, arad, Yellow Peas, Tur

Rice, Basmati Rice, Wheat, Maize, Sarbati Rice

Crude Oil

Rubber, Guar Seed, Gur, Guargum Bandhani, Guargum, Cashew Kernel, Guarseed Bandhani

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NCDEX

Agro Products

Arabica Coffee CashewMedium Staple Cotton

Mulberry Green Cocoons

Castor Seed ChanaChilli Common Raw RiceCommon Parboiled Rice

Crude Palm Oil

Cotton Seed Oilcake

Expeller Mustard Oil

Grade A Parboiled Rice

Grade A Raw Rice

Guar gum Guar SeedsGur JeersJute Sacking Bags Lemon Tur

Long Staple Cotton Maharastra Lal TurMulberry Raw Silk

Mustard Seed

Pepper Raw JuteRBD Palmolein Refined Soy Oil

Robusta Coffee RubberSesame Seeds SoyabeanYellow Soybean Meal

Sugar

Turmeric UradWheat Yellow PeasYellow Red Maize

Base Metals

Mild Steel Ingots

Bullion

Gold, Silver

1.6 PARTICIPANTS IN DERIVITIVES MARKET:

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Participants who trade in the commodity market can be classified under three broad

categories namely, Hedgers, Speculators and Arbitragers. These can be discussed as

follows—

HEDGERS:

A hedger is a person who enters the derivatives market to lock-in their prices to

avoid exposure to adverse movements in the price of an asset. While such locking may

not be extremely profitable the extent of loss is known and can be minimized. They are in

the position where they face risk associated with the price of an asset. They use

derivatives to reduce or eliminate risk.

As an example of a hedger, you might be a large corn farmer wanting to sell

your product at the highest possible price. However, unpredictable weather may create

risk, as well as excess supply that could drive prices down. You could take a short

position in corn futures, and if prices fall, you could then buy back the futures at a lower

price than you previously had sold them. This would help you offset the loss from your

cash crop and help minimize your risk. Of course, if prices rose, you'd lose money on the

futures transaction, but the idea is to use futures as a hedge.

A perfect hedge is almost impossible. While hedging Basis risk could arise. Basis

= Spot price of asset to be hedged – Futures price of the contract used. Basis risk arises

as a result of the following uncertainties.

The exact date when the asset will be bought or sold may not be known. The

hedge may require that the futures contract be closed before expiration.

SPECULATORS:

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Speculators are those people who participate in the market for the profits and are ready to

face the risk involved in the market. A speculator can be anyone from an individual who

has a small surplus income to treasury desks of banks and corporate.

ARBITRAGEURS:

Arbitrageur are the market participants who make profit using price differences in

two different markets without exposing oneself to any type of risk. Arbitraging is a very

profitable business. It is possible to arbitrage between two different future markets or

between the futures market and the spot market. However, in an ‘efficient’ market

arbitraging is not possible, because any price gap is closed immediately as soon as the

arbitragers enter the market.

All the market participants use commodity futures to hold a position in the market

to achieve a pre-determined objective. Commodity futures are a type of derivative

contract. So, in order to understand what commodity futures are? It is important to know

what derivatives are.

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DERIVATIVES:

A derivative contract is enforceable agreement whose value is derived from the

underlying asset; the underlying asset can be a commodity, precious metal, currency,

bond, stock, or indices. Four most common examples of derivative instruments are

forwards, futures, options and swaps/ spreads.

TRADING INSTRUMENTS:

Derivatives in the times have become very popular because of their wide

application. The most common types of derivative instruments are

Forward contracts

Future contracts

Swaps

Warrants

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Contracts/ Agreements

Cash Derivatives

Forward Others like SWAPS & FRA’s

Merchandizing Customized

Futures Options

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FORWARD CONTRACTS

A forward contract—or forward—is an OTC derivative. A forward contract is

an agreement between two parties to buy or sell an asset at a specified point of time in the

future. The price of the underlying instrument, in whatever form, is paid before control of

the instrument changes. This is one of the many forms of buy/sell orders where the time

of trade is not the time where the securities themselves are exchanged.

The forward price of such a contract is commonly contrasted with the spot price,

which is the price at which the asset changes hands on the spot date. The difference

between the spot and the forward price is the forward premium or forward discount,

generally considered in the form of a profit or [loss] by the purchasing party.

This process is used in financial operations to hedge risk, as a means of

speculation, or so as to allow a party to take advantage of a quality of the underlying

instrument which is time-sensitive.

FUTURES CONTRACT:

A futures contract is an agreement between two parties to buy or sell an asset at a

certain time in the future at a certain price. The futures contracts are standardized and

exchange traded. To facilitate liquidity in the futures contracts, the exchange specifies

certain standard features of the contract. It is a standardized contract with standard

underlying instrument, a standard quantity and quality of the underlying instrument that

can be delivered, (or which can be used for reference purposes in settlement) and a

standard timing of such settlement. The future date is called the delivery date or final

settlement date. The pre-set price is called the futures price. The price of the underlying

asset on the delivery date is called the settlement price.

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A futures contract may be offset prior to maturity by entering into an equal and

opposite transaction. More than 99% of futures transactions are offset this way. The both

parties of a "futures contract" must fulfill the contract on the settlement date.

Futures can be thought of as forwards that are transferable, standardized, and

designed to reduce the probability of, and costs of, a default. The futures market was

developed to solve the problems existing in the forwards market.

SWAPS:

Swaps were developed as a long-term risk management instrument available on

the over-the counter market. Swaps are private agreements between two parties to

exchange cash flows in the future according to a pre-arranged formula. These agreements

are used to manage risk in the financial markets and exploit the available opportunity for

arbitrage in the capital market.

The swaps market offers several advantages like:

These agreements are undertaken privately while transactions using

exchange traded derivatives are public.

Since the swaps products are not standardized, the counter parties can customize cash-

flow streams to suit their requirements.

WHAT COMMODITIES MARKET OFFERS:

For an investor, commodities futures represent a good form of investment

because of the following reasons.

High Leverage – The margins in the commodity futures market are less than the

F&O section of the equity market.

Less Manipulations - Commodities markets, as international price movements

govern them are less prone to rigging or price manipulations.

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Diversification – The returns from commodities market are free from the direct

influence of the equity and debt market, which means that they are capable of

being used as effective hedging instruments providing better diversification.

For an importer or an exporter, commodities futures can help them in the following

ways…

Hedge against price fluctuations – Wide fluctuations in the prices of import or

export products can directly affect their bottom-line as the price at which they

import/export is fixed beforehand. Commodity futures help them to procure or

sell the commodities at a price decided months before the actual transaction,

thereby ironing out any change in prices that happen subsequently.

For producers of a commodity, futures can help as follows:

Lock-in the price for your produce – For farmers, there is every chance that the

price of their produce may come down drastically at the time of harvest. By

taking positions in commodity futures they can effectively lock-in the price at

which they wish to sell your produce

Assured demand – Any glut in the market can make them wait unendingly for a

buyer. Selling commodity futures contract can give them assured demand at the

time of harvest.

For large-scale consumers of a product, here is how this market can help them:

Cost Control – For an industrialist, the raw material cost dictates the final price

of their output. Any sudden rise in the price of raw materials can compel them to

pass on the hike to their customers and make their products unattractive in the

market. By buying commodity futures, you can fix the price of your raw material.

Ensures continuous supply – Any shortfall in the supply of raw materials can

stall their production and make them default on their sale obligations. They can

avoid this risk by buying a commodity futures contract by which they assured of

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supply of a fixed quantity of materials at a pre-decided price at the appointed

time.

1.7 REGULATORY FRAMEWORK

At present, there are three tiers of regulations of forward/futures trading system in

India, namely, government of India, Forward Markets Commission (FMC) and commodity

exchanges. The need for regulation arises on account of the fact that the benefits of futures

markets accrue in competitive conditions. Proper regulation is needed to create competitive

conditions. In the absence of regulation, unscrupulous participants could use these leveraged

contracts for manipulating prices. This could have undesirable influence on the spot prices,

thereby affecting interests of society at large. Regulation is also needed to ensure that the market

has appropriate risk management system. In the absence of such a system, a major default

could create a chain reaction. The resultant financial crisis in a futures market could create

systematic risk. Regulation is also needed to ensure fairness and transparency in trading,

clearing, settlement and management of the exchange so as to protect and promote the interest

of various stakeholders, particularly non-member users of the market.

Rules governing commodity derivatives exchanges

Forward Markets Commission (FMC) regulates the trading of commodity

derivatives. Under the Forward Contracts (Regulation) Act, 1952, forward trading in

commodities notified under section 15 of the Act can be conducted only on the exchanges,

which are granted recognition by the central government (Department of Consumer Affairs,

Ministry of Consumer Affairs, Food and Public Distribution). All the exchanges, which deal

with forward contracts, are required to obtain certificate of registration from the FMC. Besides,

they are subjected to various laws of the land like the Companies Act, Stamp Act, Contracts Act,

Forward Commission (Regulation) Act and various other legislations, which impinge on their

working. Forward Markets Commission provides regulatory oversight in order to ensure

financial integrity (i.e. to prevent systematic risk of default by one major operator or group of

operators), market integrity (i.e. to ensure that futures prices are truly aligned with the prospective

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demand and supply conditions) and to protect and promote interest of customers/ non-

members. It prescribes the following regulatory measures:

1. Limit on net open position as on the close of the trading hours. Some times limit is

also imposed on intra-day net open position. The limit is imposed operator-wise, and

in some cases, also member wise.

2. Circuit-filters or limit on price fluctuations to allow cooling of market in the event of

abrupt upswing or downswing in prices.

3. Special margin deposit to be collected on outstanding purchases or sales when price

moves up or down sharply above or below the previous day closing price. By

making further purchases/sales relatively costly, the price rise or fall is sobered down.

This measure is imposed only on the request of the exchange.

4. Circuit breakers or minimum/maximum prices: These are prescribed to prevent

futures prices from falling below as rising above not warranted by prospective supply

and demand factors. This measure is also imposed on the request of the exchanges.

5. Skipping trading in certain derivatives of the contract, closing the market for a

specified period and even closing out the contract: These extreme measures are taken

only in emergency situations.

Besides these regulatory measures, the F.C(R) Act provides that a client's position

cannot be appropriated by the member of the exchange, except when a written consent is

taken within three days time. The FMC is persuading increasing number of exchanges to

switch over to electronic trading, clearing and settlement, which is more

cystomeMriendly. The FMC has also prescribed simultaneous reporting system for the

exchanges following open out-cry system. These steps facilitate audit trail and make it difficult

for the members to indulge in malpractices like trading ahead of clients, etc. The FMC has

also mandated all the exchanges following open outcry system to display at a prominent place

in exchange premises, the name, address, and telephone number of the officer of the

commission who can be contacted for any grievance. The website of the commission also

has a provision for the customers to make complaint and send comments and suggestions to

the FMC. Officers of the FMC have been instructed to meet the members and clients on a

random basis, whenever they visit exchanges, to ascertain the situation on the ground,

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instead of merely attending meetings of the board of directors and holding discussions with

the office-bearers.

Rules Governing Intermediaries:

In addition to the provisions of the Forward Contracts (Regulation) Act 1952 and

rules framed there under, exchanges are governed by its own rules and byelaws (approved

by the FMC). In this section we have brief look at the important regulations that govern

Exchange. For the sake of convenience, these have been divided into two main divisions

pertaining to trading and clearing.

BRIEF ABOUT FORWARD MARKETS COMMISSION (FMC):

Forward Markets Commission (FMC) headquartered at Mumbai, is a regulatory

authority, which is overseen by the Ministry of Consumer Affairs and Public

Distribution, Govt. of India. It is a statutory body set up in 1953 under the Forward

Contracts (Regulation) Act, 1952. 

The functions of the Forward Markets Commission are as follows:

a. To advise the Central Government in respect of the recognition or the withdrawal

of recognition from any association or in respect of any other matter arising out of

the administration of the Forward Contracts (Regulation) Act 1952.

b. To keep forward markets under observation and to take such action in relation to

them, as it may consider necessary, in exercise of the powers assigned to it by or

under the Act.

c. To collect and whenever the Commission thinks it necessary, to publish

information regarding the trading conditions in respect of goods to which any of

the provisions of the act is made applicable, including information regarding

supply, demand and prices, and to submit to the Central Government, periodical

reports on the working of forward markets relating to such goods;

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d. To make recommendations generally with a view to improving the organization

and working of forward markets;

e. To undertake the inspection of the accounts and other documents of any

recognized association or registered association or any member of such

association whenever it considerers it necessary.

Economic Benefits of the Futures Trading and its Prospects:

Futures contracts perform two important functions of price discovery and price

risk management with reference to the given commodity. It is useful to all segments of

economy. It is useful to producer because he can get an idea of the price likely to prevail

at a future point of time and therefore can decide between various competing

commodities, the best that suits him. It enables the consumer get an idea of the price at

which the commodity would be available at a future point of time. He can do proper

costing and also cover his purchases by making forward contracts. The futures trading is

very useful to the exporters as it provides an advance indication of the price likely to

prevail and thereby help the exporter in quoting a realistic price and thereby secure export

contract in a competitive market. Having entered into an export contract, it enables him to

hedge his risk by operating in futures market. Other benefits of futures trading are:

(I) Price stabilization-in times of violent price fluctuations - this mechanism dampens the

peaks and lifts up the valleys i.e. the multitude of price variation is reduced.

(ii) Leads to integrated price structure throughout the country.

(iii) Facilitates lengthy and complex, production and manufacturing activities.

(iv) Helps balance in supply and demand position throughout the year.

(v) Encourages competition and acts as a price barometer to farmers and other trade

functionaries.

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1.7 Structure of Commodities Market (Fig)

19

Ministry of consumer Affairs

FMC

Commodity Exchange

National exchange Regional exchange

NCDEX MCX NBOT Other exchange

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CHAPTER 2

2. COMPANY PROFILE

2.1 ESTABLISHMENT AND NETWORKS:

Share khan is an 80 year old company and has its link to SSKI. Share Khan

started as a retail arm of SSKI and slowly developed into a large organization having 704

share shops in 280 cities across the country. It has about 31,000 employees with a

customer base of more than 5, 00,000. Share khan deals with wide variety of products

namely equities, derivatives, commodities, IPO, mutual fund, research, portfolio

management and other structured products. The mission of Share khan is “… to educate

and empower the individual investor to make better investment decision through Quality

Advice, Innovative products and superior service.”

It offers both offline and online services. It had launched its website www.

Sharekhan.com in the year 2000 and now within a timeframe of 8 years almost 50% of

the total services are given online to its customers. It is one of the most preferred website

by all the customers as it provides a whole range of in depth research reports on top

companies and commodities. All the information pertaining to any financial product is

easily available on the company’s website. SSKI, a veteran equities solutions company

with over 8 decades of experience in the Indian stock markets.

If you experience our language, presentation style, content or for

that matter the online trading facility, you'll find a common thread; one that helps you

make informed decisions and simplifies investing in stocks. The common thread of

empowerment is what Sharekhan's all about!

Sharekhan is also about focus. Sharekhan does not claim expertise in too many

things. Sharekhan's expertise lies in stocks and that's what he talks about with authority.

So when he says that investing in stocks should not be confused with trading in stocks or

a portfolio-based strategy is better than betting on a single horse, it is something that is

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spoken with years of focused learning and experience in the stock markets. And these

beliefs are reflected in everything Sharekhan does for you!

To sum up, Sharekhan brings to you a user- friendly online trading facility,

coupled with a wealth of content that will help you stalk the right shares.

Those of you who feel comfortable dealing with a human being and would rather visit a

brick-and-mortar outlet than talk to a PC, you'd be glad to know that Sharekhan offers

you the facility to visit (or talk to) any of our share shops across the country. In fact

Sharekhan runs India's largest chain of share shops with over hundred outlets in more

than 80 cities!

2.2 THE COMPANY

Sharekhan Limited is a retail financial services provider with a focus on equities,

derivatives and commodities brokerage execution on the National Stock Exchange of

India Ltd. (NSE), Bombay Stock Exchange Ltd. (BSE), National Commodity and

Derivatives Exchange India (NCDEX) and Multi Commodity Exchange of India Ltd.

(MCX). Sharekhan provides trade execution services through multiple channels - an

Internet platform, telephone and retail outlets and is present in 225 cities through a

network of 615 locations. The company was awarded the 2005 Most Preferred Stock

Broking Brand by Awwaz Consumer Vote.

2.3 THE BUSINESS CHALLENGES:

Easily access customer portfolio information in a secure contact centre

environment.

Seamlessly integrate with back-end applications and streamline customer data to

contact centre agents.

Easily manage upgrades and technology issues to accommodate growing

customer base.

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2.4 MANAGING BUSINESS GROWTH

With a customer base of more than 260,000, Sharekhan continues to grow at a fast

pace. The company required reliable contact centre technology that could handle its

growing customer base and expanding services portfolio. Downtime in the contact centre,

even for a short period of time, was unacceptable as it could result in financial losses and

more importantly, a decrease in customer loyalty. As a result, customer satisfaction was a

top priority in Sharekhan’s agenda. Its primary objective was to help and support its

customers in managing their shares portfolio in the best possible manner. In anticipation

of market trends, which estimated that multiple applications, up-selling, and cross-selling

Among stockbrokers would grow in the near future, Sharekhan needed a sound solution

to manage complex customer queries. “Unfortunately, technology turned out to be our

biggest nightmare,” said Ketan Parekh, Chief Technology Officer at Sharekhan. “The

agents and even senior management spent a copious amount of time resolving routine

technical issues and other day-to-day problems. As a result, our business growth and

expansion plans took a back seat. We started losing focus of our business goals and that

was detrimental to our business. We needed an effective solution, fast.”

2.5 SHARE KHAN PRODUCTS:

Share Khan offers three modes of trade transaction means. They are –

Share shops – A customer can directly visit any of the share shop to trade .

Online trading – A customer can trade on his own by using the online trading

mode.

Dial & trade – A customer can ring up to any dealer or the relationship manager

and can execute his trade.

Thus, based on the convenience of the customer he can choose any of the above

modes of transaction.

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2.6 SERVICES:

Share Khan also offers different range of services depending on the profile of the

customer. All the services are offered with the help of the exclusive research team

consisting of 25 analysts in fundamental, technical and derivatives research team.

Online Services:

With a Sharekhan online trading account, you can buy and sell shares in an instant!

Anytime you like and from anywhere you like! You can choose the online trading

account that suits your trading habits and preferences - the Classic Account for most

investors and Speed trade for active day traders. Your Classic Account also comes with

Dial-n-Trade completely free, which is an exclusive service for trading shares by using

your telephone.

TYPES OF ACCOUNT:

1) Classic Account. 2) Trade Tiger.

Demat Account

Mutual Funds:

Sharekhan is glad to announce that the customers will now be able to invest in Mutual

Funds through us! Sharekhan has started this service for a few mutual funds, and in the

near future will be expanding our scope to include a whole lot more. Applying for a

mutual fund through us is open to everybody, regardless of whether you are a Sharekhan

customer. To invest in a fund, all you have to do is download the application form, print

it out, fill it in and send it over to us. We'll do the rest for you.

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Portfolio Management Services:

The company has categories its services in portfolio into 3 different plans so that an

individual availing these services can choose its best plan. The three plans are as follows

o Pro Tech: Pro tech uses the knowledge of technical analysis and the power of

derivatives market to identify trading opportunities in the market. The Pro

tech lines of products are designed around various risk/reward/volatility

profiles for different kinds of investment needs.

Pro tech is based on: Long Short strategies Focus on absolute returns Timing the market

o Pro Prime: Ideal for investors looking at steady and superior returns with low

to medium risk appetite. This portfolio consists of a blend of quality blue-chip

and growth stocks ensuring a balanced portfolio with relatively medium risk

profile. The portfolio will mostly have large capitalization stocks based on

sectors & themes that have medium to long term growth potential.

o Pro Arbitrage: Ideal for those who is set to retire soon. He wants to grow his

money, but cannot risk capital erosion. It mainly incest in the risk free. The

returns are considered to be around 8-10% post tax return.

IPO Online: Share khan also provides its customer to file an IPO of any new

listing company either in an electronic form or in person, from any of the share

khan branch. The electronic form facility is allowed only to the online demat

account holders.

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Share Khan Value Line: A monthly investment report based on the fundamental

research with

Stock Ideas

Stocks Updates

Earnings Guide

Stock Records.

Mutual Fund Guide

Market Outlook

Sector updates.

Why should one take Share Khan Value Line: It is because of the in-depth

analysis, Share khan research team does a full investigation of a company’s

following factors, before terming it a stock idea.

Its Background

Its Management

Its business

Its products/ service/ facilities

Its financial

Its valuation

2.7 AWARDS AND RECOGNITION FOR SHARE KHAN:

It is being rated among the top twenty wired companies along with Reliance,

HLL, and Infosys etc by business today.

It is awarded as one of the most preferred broker in India by the Awaaz

Consumer Awards.

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CHAPTER-3

3. INDUSTRY PROFILE:

3.1 EVOLUTION OF COMMODITIES MARKET:

Nothing has ever been static-it has always evolved. Necessarily, the present-day

shape and contents of futures trading is a product of history.

The first recorded instance of futures trading occurred with rice in 17 th century

Japan, where merchants stored rice in warehouses for future use. In order to raise cash,

warehouse holders sold receipts against stored rice. These were known as “rice tickets.”

Eventually such rice tickets became accepted as a kind of general commercial currency.

Rules evolved to standardize the trading in rice tickets and warehouse storage facilities.

In the middle of 19th century, futures trading started in the United States in the grain

markets. The Chicago Board of Trade was established in 1848 and introduced the first

traded derivatives contract in 1859 in agricultural products.

The first (non-precious) metals contract began trading at the London Metal

Exchange (LME) in 1878 and over the few next decades a number of commodities

exchanges sprang up. Today as well as the LME, the largest exchanges include the

Chicago Board Of Trade (CBOT), the Chicago Mercantile Exchange (CME), the New

York Mercantile Exchange (NYMEX), and the Brazilian Mercantile & Futures Exchange

(BM&F). Futures exchange trading is to be found in more than 25 countries, including

the US, Canada, UK, France, India, China, Singapore, South Africa, Japan, Australia and

New Zealand. The products traded range from agricultural staples like corn and wheat to

rubber, gold and energy.

The development of many emerging markets has recently given rise to the

establishment of new exchanges, which have allowed market participants to access local

terminal markets. These new exchanges have lowered transaction costs, enhanced the

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transfer of local information, and facilitated the geographical transfer of risk and cross-

border transactions.

3.2 EVOLUTION OF COMMODITIES TRADING IN INDIA AND PRESENT

STATUS:

The inception of organized commodity Derivatives markets in India took place

way back in the year 1875 with cotton being first commodity to be traded. Trading in

oilseeds in the year 1900 followed this. In the year 1912, forwards trading in raw jute and

jute goods come into being. In those years volumes traded in those markets were bleak

and investor’s awareness was under scrutiny. Today, the scenario has changed radically

and trading in commodities is considered to be the next biggest bet in the investor

fraternity. Commodities prices are believed to have also benefited from the falling dollar.

It is to be noted that in few months investor will be able to trade in options in the

commodity derivatives market.

Organized futures market evolved in India by the setting up of

"Bombay Cotton Trade Association Ltd." in 1875. In 1893, following widespread

discontent amongst   leading cotton mill owners and merchants over the functioning of

the Bombay Cotton Trade Association, a separate association by the name "Bombay

Cotton Exchange Ltd." was constituted. Futures trading in oilseeds were organized

in India for the first time with the setting up of Gujarati Vyapari Mandali in 1900, which

carried on futures trading in groundnut, castor seed and cotton. Before the Second World

War broke out in 1939 several futures markets in oilseeds were functioning in Gujarat

and Punjab.

Futures trading in Raw Jute and Jute Goods began in Calcutta with the

establishment of the Calcutta Hessian Exchange Ltd., in 1919. Later East Indian Jute

Association Ltd. was set up in 1927 for organizing futures trading in Raw Jute. These two

associations amalgamated in 1945 to form the present East India Jute & Hessian Ltd., to

conduct organized trading in both Raw Jute and Jute goods. In case of wheat, futures

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markets were in existence at several centers at Punjab and U.P. The most notable

amongst them was the Chamber of Commerce at Hapur, which was established in 1913.

Other markets were located at Amritsar, Moga, Ludhiana, Jalandhar, Fazilka, Dhuri,

Barnala and Bhatinda in Punjab and Muzaffarnagar, Chandausi, Meerut, Saharanpur,

Hathras, Gaziabad, Sikenderabad and Barielly in U.P.

Futures market in Bullion began at Mumbai in 1920 and later similar markets

came up at Rajkot, Jaipur, Jamnagar, Kanpur, Delhi and Calcutta. In due course several

other exchanges were also created in the country to trade in such diverse commodities as

pepper, turmeric, potato, sugar and gur (jaggory).

After independence, the Constitution of India brought the subject of "Stock

Exchanges and futures markets" in the Union list. As a result, the responsibility for

regulation of commodity futures markets devolved on Govt. of India. A Bill on forward

contracts was referred to an expert committee headed by Prof. A.D.Shroff and Select

Committees of two successive Parliaments and finally in December 1952 Forward

Contracts (Regulation) Act, 1952, was enacted. The Act provided for 3-tier regulatory

system;

a. An association recognized by the Government of India on the recommendation of

Forward Markets Commission,

b. The Forward Markets Commission (it was set up in September 1953) and

c. The Central Government.

Forward Contracts (Regulation) Rules were notified by the Central Government in July

1954

The Act divides the commodities into 3 categories with reference to extent of regulation,

viz:

a) The commodities in which futures trading can be organized under the auspices

of recognized association

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b) The Commodities in which futures trading is prohibited

c) Those commodities that have neither been regulated for being traded under the

recognized association nor prohibited are referred as Free Commodities and the

association organized in such free commodities is required to obtain the certificate of

registration from the Forward Market Commission

In the seventies, most of the registered associations became inactive, as futures as

well as forward trading in the commodities for which they were registered came to be

either suspended or prohibited altogether.

The Khusro Committee (June 1980) had recommended reintroduction of futures

trading in most of the major commodities, including cotton, kapas, raw jute and jute

goods and suggested that steps may be taken for introducing futures trading in

commodities, like potatoes, onions, etc. at appropriate time. The government, accordingly

initiated futures trading in Potato during the latter half of 1980 in quite a few markets

in Punjab and Uttar Pradesh.

After the introduction of economic reforms since June 1991 and the consequent

gradual trade and industry liberalization in both the domestic and external sectors, the

Govt. of India appointed in June 1993 one more committee on Forward Markets under

Chairmanship of Prof. K.N. Kabra. The Committee submitted its report in September

1994. The majority report of the Committee recommended that futures trading be

introduced in         

1. Basmati Rice 

2.Cotton and Kapas

3.Raw Jute and Jute Goods

4.Groundnut, rapeseed/mustard seed, cottonseed, sesame seed, sunflower seed, safflower

seed, copra and soybean, and oils and oilcakes of all of them.

5. Rice bran oil 

6.Castor oil and its oilcake

8.Linseed

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8.Silver

9.Onions.

The committee also recommended that some of the existing commodity

exchanges particularly the ones in pepper and castor seed, may be upgraded to the level

of international futures markets.

The liberalized policy being followed by the Government of India and the gradual

withdrawal of the procurement and distribution channel necessitated setting in place a

market mechanism to perform the economic functions of price discovery and risk

management.

The National Agriculture Policy announced in July 2000 and the announcements

of Honorable Finance Minister in the Budget Speech for 2003-2004 were indicative of

the Governments resolve to put in place a mechanism of futures trade/market. As a

follow up the Government issued notifications on 1.4.2004 permitting futures trading in

the commodities, with the issue of these notifications futures trading is not prohibited in

any commodity. An option trading in commodity is, however presently prohibited.

3.3 HEDGING:

Hedging is a mechanism by which the participants in the physical market can

cover their price risk. Theoretically, the relationship between the futures and the cash

prices is determined by the cost of carry. The two prices therefore move in tandem. This

enables the participants in the physical market to cover their price risk by taking opposite

positions in the futures market.

Hedging can be better understood by two hypothetical illustrations:

Hypothetical illustration: 1

A Wheat miller enters into a contract to sell flour to the bread manufacturer four

months from now. The price is agreed upon though the flour would be delivered only

after four months. The wheat miller is worried that the price of the wheat would increase

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during the course of next four months. A rise in the prices would lead to losses on the

contract of the miller. To safeguard against the risk of increasing prices of wheat, the

miller buys the Wheat futures Contract that call for delivery of wheat in the four months

time. After the expiry of the four months, as feared by the miller, the prices of wheat may

have risen. The mille then purchases Wheat in the spot market at a higher price.

However, since he has hedged in the futures market, he can sell contract in the futures

markets at a gain since there is a gain in the future price as well. Thus, he offsets his

purchase of wheat at a higher cost by selling the futures contract thereby protecting his

profit on the sale of the flour. Thus, the wheat miller hedges against exposure to price

risk.

Hypothetical Situation: 2

A farmer plans to harvest the guar seed crop in the month of November. But in

the harvesting season the Guar Seed prices usually decline due to excess supply in the

market. This usually forces the farmer, who requires income for the nest subsequent

harvesting season, to sell his harvest at a discount. The farmer has two options to counter

this risk he is exposed due to price fluctuations:

31

April

July

Wheat Miller

Buy Wheat Futures Contract

Sell wheat futures contractBuy Wheat in the spot market for delivery to the bread manufacturer

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Option 1:

Store the Guar Seed, which has been harvested for few months and subsequently

sell the Guar Seed when the prices increase. But, this would not b possible if the farmer

requires the proceeds from the sale of his harvest to finance the next crop season. Also,

the farmer would require adequate storage space and would require following

preservation techniques to ensure that the stored harvest would not be destroyed due to

infestation.

Option 2:

Alternatively, the farmer can hedge himself by selling November Guar Seed

future contract in the month of September. Any decline in the spot prices in the month of

November would decline in the futures prices, which he has already sold for a higher

price. Upon harvest, the farmer would offset his futures transaction by buying Guar Seed

November futures contract and simultaneously sell his Gaur Seed crop harvest in the

physical market. This ensures that the farmer is protected against any decline in the prices

in the physical market.

CHAPTER 4

32

September

November

Farmer

Sell Gaur Seed November Futures

Buy Guar Seed November Futures Sell Guar Seed Harvest in the Physical Market.

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4. BULLION MARKET

Bullion is defined as a bulk quantity of precious metals consisting of gold, silver and others that can be assessed by weight and cast as a lump. The bullion reserve of a country is the indicator of the amount of wealth a country possesses. Bullion is valued by its purity and mass rather than its face value which is applicable in the case of money. India Bullion Market is a recognizable index that highlights the economic growth of the nation.

Indian Bullion Market Association

IBMA or the Indian Bullion Market Association is a national level body that represents the Indian Bullion Trade and Industry. This body is an association of all leading bullion dealers and jewelry merchants who have tied up with the National Spot Exchange Limited. The idea of this association is to promote a professional organizational dedication towards the development and growth of the bullion industry in India.

London Bullion Market

The world's largest market for gold and silver trading. Market makers mainly quote prices in US dollars per troy ounce for spot and forward delivery. It is operated by the London Bullion Market Association (LBMA), whose primary task is to ensure that refiners of gold and silver meet the required standards of quality. The Association maintains close links with the Bank of England, which is responsible for the supervision of the market and for publishing its code of conduct

Trading System

The best five buy and sell orders for every contract available for trading are visible to the market and orders are matched based on price time priority logic. Orders can be placed with time conditions and/ or price conditions Time related Conditions DAY order- A Day order is valid for the day on which it is entered. If the order is not matched during the day, the order gets cancelled automatically at the end of the trading day.

GTC - A Good Till Cancelled (GTC) order is an order that remains in the system until the expiry of the respective contract in which it is entered or until when the same is cancelled by the member.

GTD - A Good Till Date (GTD) order is valid till the date specified by the member. After the specified date the unexecuted orders get automatically cancelled by the system.

IOC - An Immediate or Cancel (IOC) order allows a member to execute the orders as soon as the same is placed in the market, failing which the order will get cancelled immediately   Price Conditions Limit Order – The order wherein the price is to be specified while placing the same.

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Market Order – The order at the best available price at the time of placing the same

Trade Timings

Special Session:Monday to Saturday: 9:45 a.m. to 9:59 a.m.Special Session (order cancellation session) is held to cancel the pending orders prior to opening of market Normal Session:Monday through Friday: 10:00 a.m. to 11:30 p.m. (up to 11:55 p.m. on account of day light savings typically between every November and March of the following year)Saturdays: 10:00 a.m. to 2:00 p.m.Agri-commodities are available for futures trading up to 5:00 p.m. whereas non agri-commodities (bullions, metals, energy products) are available up to 11:30 pm / 11.55pm.

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5. GOLD AN INVESTMENT AVENUE

Global Inflation ---------------------------

Dollar and its traded Dollar Index ----

Investment Demand ----------------------

Production of Gold ------------------------

SHORT TERM TARGET $1000 - $1030

LONG TERM TARGET $1150 - $1250

5.1 INTRODUCTION

Gold is the oldest precious metal known to man. Therefore, it is a timely subject

for several reasons. It is the opinion of the more objective market experts that the

traditional investment vehicles of stocks and bonds are in the areas of their all-time highs

and may be due for a severe correction

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To fully appreciate why 8,000 years of experience say “gold is forever", we

should review why the world reveres what England most famous economist, John

Maynard Keynes, has cynically called the "barbarous relic.” Why gold is "good as gold"

is an intriguing question. However, we think that the more pragmatic ancient Egyptians

were perhaps more accurate in observing that gold's value was a function of its pleasing

physical characteristics and its scarcity.

Gold is primarily a monetary asset and partly a commodity.

More than two thirds of gold's total accumulated holdings account as 'value for

investment' with central bank reserves, private players and high-carat Jewellery.

Less than one third of gold's total accumulated holdings is as a 'commodity' for

Jewellery in Western markets and usage in industry.

Due to large stocks of Gold as against its demand, it is argued that the core driver

of the real price of gold is stock equilibrium rather than flow equilibrium.

South Africa is the world's largest gold producer with 394 tons in 2001, followed

by US and Australia.

India is the world's largest gold consumer with an annual demand of 800 tons.

Measurement Weight Conversion Table

To Convert from To Multiple byTroy Ounce Grams 31.1035

Grams Troy Ounce 0.0321507Kilograms Troy Ounce 32.1507Kilograms Tolas 85.755

Purity Gold purity is measured in terms of karats and finenessKarat: Pure gold is defined as 24 karatFineness: Parts per thousanThus, 18 karat = (18/24)th of 1000 parts = 750 fineness

OVERVIEW:

World’s largest gold producing country is South Africa with 394 tons in 2001. On

the other hand, world's largest gold consuming country is India with an annual demand of

843.2 tones comprising of 26.2% of total world demands. World’s gold demand is

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constantly increasing and it is nearing record levels at 4000 tones per year while the mine

production is constant at 2250 tones per annum (Source: World Gold Council)

The gold prices are moving upwards due to the reduction in production level as

compared to the demand and also due to the weakening economy of the US.

  It has been found out the total world gold production would decline about 30%

over the next 7 years as the new discoveries in the major gold producing countries have

become difficult, expensive and time consuming according to the studies done by The

World Bank and Beacon Group.

5.2 HISTORY OF GOLD IN INDIA

Prior to 1962, India was the world's largest gold market and the main trading

center was Bombay. In 1962, the government enacted the Gold Control Act, which

prohibited the citizens of India from holding pure gold bars and coins due to loss of

reserves during the indo-china war. It was declared that the old holdings in pure gold had

to be compulsorily converted into jewelry. Pure gold bars and coins were to be dealt only

by licensed dealers.

In 1990, India was on a verge of default of external liabilities as it had a major

foreign exchange problem. It had to give up the concept of controlling and licensing as it

led to nothing more than corruption and shortages. As a result, the Indian government

pledged 40 tones from their gold reserves with the Bank of England. India had to adopt

the concept of liberalization. The government abolished the 1962 Gold Control Act in

1992 and liberalized the import of gold in India for a duty payment of Rs. 250 per 10

grams. The government made up for the foreign exchange problem by allowing free

imports and earning the taxes. This step expanded the gold market and it also waved off

the unofficial trade i.e. smuggling and black marketing. This makes India the most price-

sensitive.

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5.3 GOLD AND ITS BULL RUN:

Gold has had a great run from 2001 to the current year 2008 where the prices have

gone from around 250$/ounce to break its previous high of 850$/ounce and peak at

1030$/ounce before correcting to the 900 levels.

The reason for gold spot prices to increase so much is the new demand for gold

futures as a form of investment .It is used :-

As a hedge against inflation.

As a hedge against a declining dollar.

As a safe haven in times of geopolitical and financial market instability.

As a commodity, based on gold’s supply and demand fundamentals.

As a store of value.

As a portfolio diversifier; gold can act as portfolio insurance.

GOLD PRODUCTION AND SUPPLY

The world gold production stands at around 3500 tones and come in primarily

three forms. The majority of the gold supply comes from mining and the rest from scrap

sales and sales from central banks.(Fig 5.3 below)

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Source World Gold Council

5.4 MINE PRODUCTION

Mining of gold takes place in every continent except for Antarctica, where mining

is forbidden. According to recent figures, there are around 400 operating gold mines

world wide. The production of gold has reached a stable level, averaging approximately

2550 tones per year over the last five years. New mines that are being developed are

serving to replace current production, rather than to cause any significant expansion in

the global total.

Gold mines take a longer time to set up usually 10 years for a mine to be up and

running. Since the price of Gold was at a real low in 2001 China which is the largest

producer of gold in the world did not explore enough for new mine sites and is estimated

to run out of ore in 2014. South Africa the once largest producer of gold and now the

world’s second largest has seen its output decline due to hazardous environmental

conditions and an acute power shortage which started recently when the economy opened

up a bit.

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(fig. 5.4) 2007 Mine Production of Gold

1. China: 276mt 2. South Africa: 272mt 3. United States: 255mt (est.) 4. Australia: 251mt (est.) 5. Indonesia: 171mt (est.) 6. Peru: 167mt8. Russia: 149mt (est.) 8. Canada: 93mt 9. Papau New Guinea 10. Ghana

All these issues regarding mine production could push up the gold prices as the

demand for it has increased in recent years while the supply is dwindling.

INDIA

Indian love of gold and silver is deep-rooted and embedded in historical, cultural

and religious traditions. As it has never mined more than a small amount of gold itself,

gold holdings were built up as a result of trade. India consumes around 800 tones of gold

a year more than double its nearest rival China at 350 tones.

Shown below is a graph of the demand for gold in India.(fig 5.4.1)

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Tones on Left hand side Rs. Billion on Right hand side

Image taken from the world gold council website

The degree of economic prosperity is inevitably a key determinant of gold

demand. Rapidly rising incomes have been a supportive factor for the growing level of

spending on gold jeweler. Nevertheless this is not a one-way factor since rising prosperity

also brings a wider choice of goods and services for consumers and hence more

competition. In India, as elsewhere, it has proven important to provide attractive and

well-marketed products to satisfy the more demanding and sophisticated consumer. So

we could say if the Indian economy keeps on growing there will always be a growing

demand for Gold and this could be a factor in increasing prices.

MARKET MOVING FACTORS FOR GOLD IN INDIA

Reclaimed scrap and official gold loans (Above ground supply from sales by

central banks)

Producer / miner hedging interest.

World macro-economic factors - US Dollar, Interest rate.

Comparative returns on stock markets

Domestic demand based on monsoon and agricultural output.

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WORLD GOLD DEMAND- Four major sources of demand for gold

1) Jewellery Fabrication 2) Industrial Applications3) Governments and Central Banks 4) Private Investors

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India is the leading consumer and importer of gold in the world. Due to this, the potential of the India bullion market is very promising. Owing to the weak price of Dollar in the global market, the price of bullion is soaring. The gem and jewelry industry of India is one of the fastest growing sectors of the economy at an approximate rate of 15%. The India Bullion market is under the strict supervision of the Government as bullion is one of the major indicators of the wealth of the country.

India is the largest investor in gold jewelry as a large number of people believe that investing in gold is beneficial. The domestic consumption of gold depends on factors like the wedding season, festive season, the performance of the harvest and the monsoon of the country.

Country Bullion (in tons)United States 8133.5France 2445.1Germany 3408.5Italy 2451.8Netherlands 612.5Switzerland 1041.5ECB 501.4India 558.7Russia 568.4Japan 765.2China 1054.0

5.5 OIL/ GOLD RELATIONSHIP

The positive correlation between gold and oil prices will continue over the next

few years. Historically, the average oil/gold ratio has been around 7:1 meaning that the

price of 7 barrels of oil equals the price of one ounce of gold (APPX). The past few years

we have seen an average ratio of 10:1. To return to average levels, the price of gold

would have to increase to over $1250 or the price of oil would have to fall by a factor of

that magnitude as the price of oil is hovering around the $130 mark per barrel. Hence

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using these ratios the long term price of gold could be in the range of $1250 as oil doesn’t

seem to be going down by too much.

The correlation between gold and crude quarterly has been very high in the last 4

years and is presently at 0.90 taking a quarterly time period.

DOLLAR INDEX

The US Dollar Index (USDX) is an index or measure of the value of the United

States dollar relative to a basket of foreign currencies. It is a weighted geometric mean of

the dollar's value compared to the euro (EUR), Japanese yen (JPY), Pound sterling

(GBP), Canadian dollar (CAD), Swedish kroner (SEK) and Swiss franc (CHF).

PORTFOLIO DIVERSIFIER:

The most effective way to diversify your portfolio and protect the wealth created

in the stock and financial markets is to invest in assets that are negatively correlated with

those markets. Gold is the ideal diversifier for a stock portfolio, simply because it is

among the most negatively correlated assets to stocks.

Although the price of gold can be volatile in the short-term, gold has maintained

its value over the long-term, serving as a hedge against the erosion of the purchasing

power of paper money. Gold is an important part of a diversified investment portfolio

because its price increases in response to events that erode the value of traditional paper

investments like stocks and bonds.

Using statistical analysis which, the world gold council has provided us for the

US markets it is clear that there are obvious winners in terms of asset performance in a

recession fixed income asset and losers like cyclical stocks. The behavior of gold during

the five official US recessions that have occurred since the gold price was fully freed in

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1971 has been mixed during these periods: it rose strongly in one, rose modestly in

toward fell in two. In short, there has been no clear pattern in the behavior of the gold

price during an economic downturn.

Investment advisors recognize that diversification of investments can improve

overall portfolio performance. The key to diversification is finding investments that are

not closely correlated to one another. Most stocks and bonds are relatively closely

correlated with each other. Hence many investors combine tangible assets such as gold

with their stock and bond portfolios in order to reduce risk. Gold and other tangible assets

have historically had a very low correlation to stocks and bonds.

5.6 INTERPRETATION:

The gold which was trading on a weaker note since Mid March this year, seems to

have regain some momentum in the month of July 3rd week where it has touched

at Life Time High in Future at Rs 13,764. (15th July 2008). The international price

per ounce was at $986, on the same date.

After making a life time high it was not able to sustain in Rs13, 000 levels and

with a spam of week it came back to the levels of Rs12, 200.

Markets are expected to find a support at $850. This is arrived by analysis the

price movement of the price of Gold of the last 50 days, i.e. 50days WMA. Not

only by also from April 1st to 1st July is the lowest price of the gold per ounce in

the international market $853(1st may 2008), so on the basis of these past history

data the support level is expected to be $850.

This suggests that the price of the Gold in the international levels is not expected

to fall below $850/Ounce which is considered to be a very strong support.

However from 19th July to 29th July it was hovering over and about $900, which

had show some good sign for the price of gold to increase, and also it made a

historical record on 15th July by touching $ 986.

Prices were once also trading well above both short-term as well long-term

weighted moving averages indicating the bullish strength in the market. However

market faces another major frontier at $960 levels, only a break and close above

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which would confirm the bullish strength and prepare market for an assault on

$1000 and then $1032.8 levels.

Support level of $ 907 was break on 30-July-08 and reached $898.5 for a single

day and it again jumped to $918 the very next day.

Support Levels $907, $ 845. Resistance levels $960, $ 1032.8

Thus on the basis of the above mentioned interpretation we can focused that the price of

the Gold may touch the Long Term target of $1250 in the near future with further

weakness in US Dollar, rise in Global inflation and increased demand for the portfolio

hedging. The demand form/for Jewelry fabrication, industrial application, Govt. & central

reserves and private investors can also play an important role for the touching the Long

term target of $1250.

5.7 FACTORS THAT MAY CAUSE THE PRICES OF GOLD TO INCREASE:

An under supply of newly-mined gold.

Global inflation is the main factor that can cause the price of the gold to increase.

It's a natural hedge against the US dollar

Dollar Price Gold is typically quoted in Dollars, and if the dollar begins to falls

then the value of Gold tends to increase and vice-versa.

Market Fear Whenever the stock markets or political situations look bad then

people tend to fly towards Gold. Stock market crashes, terrorist attacks, or wars

will all tend to push the value of Gold up.

5.8 MAJOR TRADING CENTERS OF GOLD

London (clearing house)

New York (home of futures trading)

Zurich (physical turntable)

Istanbul, Dubai, Singapore and Hong Kong (doorways to important consuming

regions)

Tokyo

Mumbai (India's liberalized gold regime)

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Hong Kong Gold Market, Zurich Gold Market, London Gold Market and New York

Market are the 24-hour gold markets.

In India the gold is traded thought the well know exchange mainly MCX and

NCDEX, but most of the traders favor trading through MCX. If a particular trader wants

to take the physical delivery of the Gold then he can do so as per the specifications set by

the respective exchange. The trading in Gold is available in 1kg, 100Grams and Gold

Guinea which consists of 8Grams. The increase in 1rupee of gold is termed a 1 tick

which stands for Rs100, Rs10 and Rs8 respectively. The margin amount which is

supposed to be paid by the traders is set by the exchange depending upon the fluctuation

in the prices. Initially the margin was set @4% for every month, and this may vary

depending upon the volatility.

CHAPTER-6

6. SILVER

LONG TERM FORECAST – SILVER PRICES $23 to $25

DEMAND SUPPLY

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Industrial Demand Mine Production

Investment Demand Scrap Sales

Jeweler Demand Government Sales

6.1 PROFILE

Silver has been known since ancient time and has been long valued as a precious

metals used to make jewellery and high value tableware. Apart from its former uses its

now an important metal in the industrial use. The property of a good conductor of

electricity has enhanced the appeal of the metal for various industrial purposes. The

silver’s antimicrobial properties have made the foray for use of the metal into the food

industry, solar panels, new soaps and medicinal purposes.

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6.2 SALIENT CHARACTERISTICS:

Silver is a very ductile and malleable (slightly harder than gold) monovalent

coinage metal with a brilliant white metallic luster that can take a high degree of polish. It

has the highest electrical conductivity of all metals, even higher than copper, but its

greater cost and tarnishability have prevented it from being widely used in place of

copper for electrical purposes. Another notable exception is in high-end audio cables,

although the actual benefits of its use in this application are questionable. Among metals,

pure silver has the highest thermal conductivity, the whitest color, and the highest optical

reflectivity Silver also has the lowest contact resistance of any metal. Silver halides are

photosensitive and are remarkable for their ability to record a latent image that can later

be developed chemically. Silver is stable in pure air and water, but tarnishes when it is

exposed to air or water containing ozone or hydrogen sulfide.

GRADING OF SILVER:

Silver that is found with some percentage of other elements in it is called impure

silver. That is why it is graded upon its fineness. According to the Indian standards, silver

is graded into six categories

Grade 9999 9995 999 970 925 916

Fineness 999.9 999.5 999 970 925 916

SILVER PRODUCING COUNTRIES

Mexico (99 million ounces)

Peru (98.4 million ounces)

Australia (71.9 million ounces)

China (63.8 million ounces)

Poland (43.8 million ounces)

Chile (42.8 million ounces)

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Canada (40.6 million ounces)

United States (40.2 million ounces)

Russia (38.9 million ounces)

Kazakhstan (20.6 million ounces)

Bolivia (13.1 million ounces)

Sweden (9.4 million ounces)

Indonesia (8.6 million ounces)

Morocco (6.3 million ounces)

Argentina (5 million ounces)

Turkey (3.7 million ounces)

South Africa (3.2 million ounces)

Iran (2.6 million ounces)

Japan (2.4 million ounces)

India (2.1 million ounces)

{The above-mentioned figures are the silver production figures of the countries in

2004}

The countries that are the major consumers of silver are: - 

United states Canada Mexico United Kingdom France Germany Italy Japan India    

6.3 PRODUCTION OF SILVER IN INDIA

India hardly produces any silver and is basically a silver importing country. It

holds the 20th place in the list of silver producing countries and the total production of

silver in India in 2004 was around 2.1 million ounces. The three major silver producing

states in India are: -

Rajasthan

Gujarat

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Jharkhand

Rajasthan was the leading silver producing state in India with a production of around

32 thousand tons. Gujarat follows on the second place with a production of around 20

thousand tons.

6.4 INDIAN SILVER MARKET

As we know that, India is primarily a silver importing country, as the production

of India is not sufficient to satisfy the ever-growing domestic demand. The production of

silver in India stands out at the figure of around 2.1 million ounces placing it at the 20th

position in the list of major silver producing countries. The import of silver in India

hovers over 110 million ounces that shows the huge size of Indian domestic demand.  

However, this import level fell sharply as a result of the decline in demand due to rise in

silver prices and inconsistent monsoon on which the income of the rural sector depends.

But, even this sharp decline could not affect India’s reputation of being one of the largest

consumer countries of silver in the world. India stands third after United States and Japan

among the leading consumers of silver in the world. The countries from which India

imports silver and maintain the flow of silver in the market are: -

China

United Kingdom

European Union

Australia

Dubai

Over 50% share of import of silver in India is held by Chinese silver. The major

importing center of silver in India was Mumbai but now it has been shifted to

Ahmedabad and Jaipur due to high sales tax and octroi charges.

MARKET INFLUENCING FACTORS (for India) 

Price movements of other metals.

Income level of the rural sector of the economy.

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Available supply verses Fabrication demand.

Fluctuation in deficits and interest rates.

Inflation.

6.5 SILVER – SUPPLY ANALYSIS

Like any other metal silver is also formed naturally and is mostly formed in its

native state with gold. The sources of silver supply constitute of mine production, central

bank reserves and the scrap supply. Any decrease in the supply sources would lead to a

demand supply mismatch thereby increasing the prices. Mine production is by far the

largest component of the silver supply. In the year 2007 the mine production accounted to

75% of the total world silver supply. The other components being, silver scrap (20%) and

the net government sales (5%). (Fig 5.5 below)

Silver Supply Source

75%

5%

20%

Mine Production Net Governemnt Sales Oil Silver Scraps

Mine production remains by far the largest contributor to the world silver supply.

The supply of silver has been increasing year-on–year from the past few years. Hence in

the year 2007, total mine supply increased by 4% to 670 million an ounce, with

particularly solid gains from Chile, China and Mexico. Peru was the world’s biggest

silver mining country in 2007, followed in the rankings by Mexico, China, Chile and

Australia.

6.5 Top 5 Silver Producing Countries in 2007 (in million ounces)

1 Peru 112.3

2 Mexico 99.2

3 China 82.4

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4 Chile 62

5 Australia 60.4

The mining production has been growing with an annualized growth rate of

2.13% until 2007 from the year 1999 onwards. Mine production constituting a major

portion of the total supply the growing production is offsetting the losses in other sources

like the government sales. According to the recent World silver survey 2008, Silver mine

production is expected to record a sixth consecutive increase and even accelerate this

year as several new major mines likely to increase production. The silver is mined in

primary mines and also in communion with other metals like gold, lead/zinc and copper

mines as a byproduct.

Mine Production by Source Metal 2006

25%

13%

26%

33%

3%

Primary Gold Copper Lead/Zinc Other

Historically data shows that on approximately 25% of the silver is produced from

mines whose main revenue is silver. These mines are referred to as the primary mines. As

per the graph an equal and higher amount is derived from lead and zinc mines. Higher

prices of these metals would encourage higher production of the metal thereby increasing

the silver supply as a byproduct. Hence the prices of these metals play a significant role

in the mining of silver as a byproduct.

6.5.1 Silver Correlation Table

Gold 0.983

Copper 0.963

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Zinc 0.851

Lead 0.898

Nickel 0.880

Daily prices from 4/1/2000 to 6/6/2008

The above matrix tells us that there exists a strong correlation between the prices

of metals and that of silver. With more than 70% of silver being produced as a byproduct

the prices of these metals have a significant bearing in the price outlook for silver. As the

increasing prices of these metals act as an incentive for raise in mine production, thereby

the supply of silver is also influenced. Supply from above ground stocks comprising of

the net government sales and the scrap sales together constitute a 30% of the total silver

supply. The scrap is recovered from various sources like the jewellery, photography,

coins and industrial applications.

NET GOVERNMENT SALES:

Government sales constitute the old coins and bars of silver that are placed back

into the market. The government sales constitute around 8% in the total supply of silver.

Net government sales declined in 2007, plummeting by 46 percent to 42.3 Moz. The

decline was the result of two major sellers in 2006, namely China and India, being

essentially absent in 2008. In contrast, Russian government sales, which comprised the

bulk of net sales in 2006, rose, partly offsetting the others’ declines.

6.6 SILVER DEMAND ANALYSIS :

Demand for silver is dominated by three main categories: jewelry and silverware;

Industrial; and photographic fabrication. (Below fig 6.6)

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Silver Demand Source

51%

14%

18%

7%

4%

3%

3%

Industrial Application

Photography

Jewelry

Silverware

Coins&Medal

Producer de-hedger

Implied Net investement

The above chart depicts the sources of demand for silver, with major share

dominated by the industrial applications, followed by jewellery & silverware and

photography. These accounted respectively for 25%, 51% and 14% of demand last year,

though photo graphic’s share has slipped over the last decade with the advent of digital

photography. Coin demand, producer dehedging and the net investment retained its share

just fewer than 5% share of the total. The producers hedge their risk by entering into the

forward contracts. Producer hedge against the price risk and the quantity. The dehedging

refers to taking opposite position thereby resulting in source of demand.

SOME SOURCES FOR THE DEMAND OF THE SILVER:

Industrial applications:

Industrial fabrication region wise:

Jewelley demand:

Photography demand:

Coins and medal’s demand:

6.7 PRICE DETERMINING FACTORS:

The prices of any commodity are firstly influenced by the changes in demand and

supply factors of the individual commodity. The different uses of the metal have their

bearing on the prices of the commodity. However apart from being commodity, precious

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metals like silver and gold are regarded as a store of value and draw much attention as an

investment alternative. Hence forth it is essential to discuss the factors which have

influence the demand for the commodity as an investment avenue. Apart from the

industrial activities and supply-demand factors, the price of silver is majorly influenced

by factors like the weakening dollar and inflation hedge demand, prices of gold etc.

Following is an elaborate explanation of how silver has been performing with other

instruments.

U.S Dollar:

The weakening U.S dollar has been the major factor in the recent increase of prices in

the commodity complex. The weak U.S dollar makes the dollar priced commodities

cheaper for the investors. The slump in the U.S economy with the continued interest rate

cuts by the Federal Reserve has been the main reasons of a declining dollar. This in turn

has worked positively for the commodity prices resulting in flow of funds into the

commodity sector. The weaker dollar has resulted in the recent hike of the silver prices in

on the 17th of March to record high levels of $20.78.

Investment Demand:

Apart from the demand and supply factors the prices of silver are influenced by the

increasing investment into commodities. The launch of silver Exchange traded funds

(ETF) has been seen as powerful medium for investments thereby resulting in rally in

prices of silver. The ETF are backed by the silver stored in on behalf of the trust. Silver

ETF was launched on American stock exchange on April 28th 2006. From the incipient

of the funds the sliver investment has been seen a sea change. iShares Silver Trust ETF

gives investors direct access to silver and since its launch, SLV has become the largest

single buyer of silver. The iShares launched by Barclays are the most traded silver ETF.

The total reserves held by the trust stand at 5868 tones of silver. The volumes in ETF

have been on steady increase since its launch noting the investment interest in the funds.

The holdings of the trust have been increasing from its inception. The trust now holds

around 5868 tones of silver against which the iShares are issued. The gain in the trust

holdings has been recorded to be 14% from the previous year until June 9th. The

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increasing trust holding reflect the amount of silver that is being hold by the trust due to

the increasing investment demand in ETF.

Gold Factor:

Silver is generally known as the poor cousin of gold and is priced lower than that of

gold. Silver has been continuing to follow gold prices historically. With high correlation

of 0.98 the prices of silver prices move in tandem with the gold prices. However with the

use of the metal increasing as industrial metal the fundamentals of silver are changing

and coming to the fore to play a role in price determination.

Producer Hedging:

To guarantee themselves of an assured future price the producer’s hedge their

production into forward contracts. The producers hedge their position due to the

anticipation of lower prices in future. This leads them to sell their production at an

assured price in the present for a future date. The high price since the year 2006 has

resulted in the producers to dehedge their positions. In order to "de-hedge" future

production, producers either deliver the metal when specified according to existing

contracts, without entering new agreements or simply buy back the contracts outright in

the futures market. Since the year 2006 the producer were seen to dehedge their positions

due to the increasing prices. In 2007 the net producer de hedging raised to 25 million

ounces. This increasing producer de hedging is an anticipation of continued uptrend in

prices.

CFTC Report:

The data published by U.S. Commodity Futures Trading Commission (CFTC) helps

to grasp the market intensity in silver derivative trading. The report shows the net long

and net short positions held by commercial and non-commercial investors along with the

non-reportable data. The changes in the long and short positions help in gauging the

possible future activity in the market. However since released data is lagged by one week

much of the opportunity is already discounted in the market. Historically if we see the

movement of silver prices along with the net long and net short positions by various

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investors, then we can interpret that silver prices move in tandem with commercial Long

and short and non-commercial long positions.

STATISTICAL ANALYSIS OF THE SILVER PRICES:

1.) CORRELATION ANALYSIS:

Historically silver has shown a fair amount of correlation with the other metals.

Being an industrial metal the shining silver metals prices are also dependent upon the

industrial production indices of major consuming nations.

Correlation of Silver with the following

Gold 0.970

Crude 0.757

India Industrial Product 0.883

European Industrial Product 0.920

US Industrial Product 0.867

Data Description: Monthly for the period of 37 months starting from April 2005

INTERPRETATION:

From the above matrix it can be inferred that the silver has been highly correlated

with gold and European industrial production having the correlation of 0.97 and 0.92

respectively. Thus it can be said that the surge in gold prices and rising industrial

production of the countries will have positive impact on silver prices and vice versa.

2.) REGRESSION ANALYSIS:

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The regression analysis is carried out to determine how much variation in the

independent variable is explained by the dependent variables. In the regression test taken

out, the different variables selected are categorized as follows:

Independent Variable: Silver Price

Dependent Variables:

International Gold Price International Crude Oil Price

Euro/USD Currency rate India Industrial Production Index

Japan Industrial Production Index USA Industrial Production Index

Euro zone Industrial Production Index.

6.8 INTERPRETATION:

Factors which might cause the prices to rise:

Silver has the highest electrical conductivity of all metals, even higher than

copper.

The sources of silver supply constitute of mine production, central bank reserves

and the scrap supply. Any decrease in the supply sources would lead to a demand

supply mismatch thereby increasing the prices.

The regression analysis suggests that the industrial production indices have some

influence on the silver performance. The increasing growth rates of these nations

will work well for the prices enhancing the usage of the metal for industrial

purposes.

The increasing demand for the industrial demand will still be a positive factor

driving the prices to higher levels. Apart from this the increasing demand for

jeweler, for photography and coins & medals may also contribute for the silver

prices to soar.

The increasing inflation which is the result of the increase in the crude oil prices

and they impact on the stock market world wide may be form for an investor o

move towards metals as an alternative investment, or as an diversification.

The increasing use of silver in the Radio Frequency Identification and also for the

medical purpose are likely considered as an factor the prices to increase from the

current levels.

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The supply of silver from the scrap is on continues decline from the past few

months despite the fact that the price of the silver are on rise.

As we have founded that the correlation of the silver on gold is 0.970 (by taking

the daily price form 2000 to 6/6/2008) which shows that as long as the gold prices

remain strong the silver is not likely to fade in the near term.

Prices which can limit the increase of the prices of the silver:

The projected industrial demand for silver may not grow that much due the reason

of the fear of the slow economic growth.

The high price rise might reduce the price sensitive jewellery and silver ware

demand.

In the first quarter of 2008 we have seen that the price of the silver has made an

historic price by touching a life time high of $21.35 and since than we have find that it is

in an corrective stage. However the average price of the silver form the month of April to

July ranges in an around $18.50.

Thus on the basis of the above factors we are interpreting that the silver may touch its

Long term target of $23 to $25. However the above mention is some of the factors while

in current situation it may include more then the above mention.

CUREENT SCENARIO:

Prices are likely to remain weak and the crucial support is seen at $15.00 and

break below it may extend its fall towards $14.00-13.00 levels. As mentioned the crucial

support is at $ 15.00 and it has not yet come close to that level. However it has came to

$16.19 on 02-May-08, and currently it is trading at around $18.50 (31-July-2008),

breaking of $15 seems to be a rare one.

As it has been mention before that the price of the gold is likely to go up to $1250

and if it maintains that then the price of the silver can got up the long term projection of

$25 because the correlation of Silver from Gold is 0.92 (From 1 st April 2008 to 31st July

2008)

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PREFERENCE ON SPOT SILVER:

Take long above $15.00 targeting $20.00-$22.00 (previous top) and break above the

same may extend its rally towards $26.00. In the adverse condition keep a stop loss

below $13.00.

LONG TERM SCENARIO: SILVER-MCX:

Currently market is into a correction state and prices may extend its losses towards

18500-20000 range. If market sustains above 18000 may see prices to reverse and

recommend taking fresh long positions for long term for a possible target of 25000 and

then 30000.

Major trading centers of silver

London

Zurich

New York (COMEX)

Chicago (CBOT)

Hong Kong

Tokyo Commodity Exchange (TOCOM)

In India, silver is traded at the following places

Delhi

Indore

Rajasthan

Madhya Pradesh

Mathura (Uttar Pradesh)

Rajkot (Gujarat)

In India the Silver is traded through the well know exchange mainly MCX and

NCDEX, but most of the traders favor trading through MCX. If a particular trader wants

to take the physical delivery of the silver then he can do so as per the specifications set by

the respective exchange. The trading in Silver is available in 1kg and 100Grams. The

increase in 1rupee of Silver is termed a 1 tick which stands for Rs100 and Rs10

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respectively. The margin amount which is supposed to be paid by the traders is set by the

exchange depending upon the fluctuation in the prices. Initially the margin was set @4%

for every month, and this may vary depending upon the volatility.

LIMITATIONS AND ASSUMPTIONS OF THE STUDY:

Only past 5 years data have been undertaken for the study.

The resistance and support levels of the prices of the gold and silver have been

derived or came to that point on the basis of the past 6 months study.

The factors mention above for the price to increase may or may not happen. As

there was some emphasis given that with the increase in the crude oil price, due to

correlation the prices of the Gold and Silver might increase, but seeing the current

situation (last 2 week of July) the price of Crude oil have hovering around $125+

levels.

The results are statistically validated; the practical results can be different from

that of the theoretical results obtained.

DIFFERENT TECHINQUE USE TO FORECAST THE FUTURE

PRICE

WHAT IS TECHNICAL ANALYSIS?

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Definition 1: A method of evaluating future security prices and market directions based

on statistical analysis of variables such as trading volume, price changes, etc., to identify

patterns.

Definition 2: Analysis applied to the price action of the market to develop trading

decisions, irrespective of fundamental factors.

TECHNICAL VS FUNDAMENTAL

FUNDAMENTAL:

Study the cause of market movement.

Supply demand factor.

Government inventories.

TECHNICAL:

Study the effect of the movement.

Charts, prices, volumes and trend.

THEORIES SUPPORTS TECHNICAL ANALYSIS

1. DOW THEORY:

2. ELLIOT WAVE THEORY:

TYPES OF CHARTS:

1. Line chart.

2. Candlestick chart.

3. Bar chart.

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4. Point and figure chart.

APPROACHES OF TECHNICAL ANALYSIS:

1. SUPPORT AND RESISTANCE:

Pivot analysis

Trend channel supports and resistance

2. TREND LINE THEORY

Fibonacci Method.

GANN Theory.

Bollinger Band.

3. PATTERNS: Continuation and reversal.

4. MARKET INDICATORS:

Volume indicators.

Momentum indicators

CHAPTER-7

7. RESEARCH METHODOLOGY

7.1 OBJECTIVES OF THE STUDY

To understand about the commodity market

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To Study the level of awareness of commodities futures

To analyze the perception of investors towards commodities futures

To Study the “Factors considered by the Investors” and Those, Which Ultimately

Influence him while investing.

Another objective is to study the volatility of the market.

7.2 DATA COLLECTION METHODS

Survey method was adopted in this project.

Primary data is data that is tailored to a company’s needs, by customizing true

approach focus groups, survey, field-tests, interviews or observation.

Primary data delivers more specific results than secondary research, which is an

especially important consideration when one launching a new product or service. In

addition, primary research is usually based on statistical methodologies. The tiny sample

can give an accurate representation of a particular market.

Secondary data is based on information gleaned from studies previously

performed by government agencies, chambers of commerce, trade associations and other

organizations. This includes census bureau information. Much kind of this information

can be found in libraries or on the web, but looks on business publications, as well as

magazines and newspapers.

Analysis of individual investment patterns can be done by this primary data

analysis. In this project survey has done with a questionnaire with a sample size of 40

individuals who are mostly IT employees, doctor and other business people. Apart from

these we have also visited the software company to understand the awareness of their

knowledge with regard to the commodity futures. The questionnaire includes the

economic status of the individuals, age group, investments made, nature of the business

etc.

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As ShareKhan securities ltd. distributes several investment products like

Demat accounts with regard to the equities and commodities, mutual funds, insurance,

etc. This survey will help them in developing marketing strategies for their investment

products.

7.2.1 PRIMARY DATA COLLECTION:

For the customized needs to the project, primary data was collected through a

survey in the twin cities of Hyderabad & Secunderabad. A Random sample of 40

investors was surveyed. They were all asked to answer a questionnaire true to their

knowledge. The feedback obtained from the customer was instrumental, gauging the

perception of the investors towards commodity futures or capital market. It also throws

light on the factors, which influence them to make decisions while investing. Further the

interaction with few of the investors goes a long way in understanding the inlaid reasons

for their decisions.

7.2.2 SECONDARY DATA COLLECTION

The main sources of secondary data are the various web sites like Sharekhan

Commodities Pvt Ltd, Multi Commodity Exchange (MCX), National Commodity and

Derivatives Exchange (NCDEX), Chicago Board of Trade (CBOT), New York

Mercantile Exchange (NYMEX) and more such organizations. In addition to the above

sources, working with sharekhan associates and interaction with their personnel provided

a pragmatic edge to my theoretical concepts

7.3 RESEARCH INSTRUMENT

The main instrument of this research is questionnaire method. In this

questionnaire method various types of questions have been framed.

They are:

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Open-ended

Close ended

Dichotonomos method

Multi choice method

7.4 QUESTIONNAIRE DESIGN

Questionnaire is the heart of the survey operation. This is structured

questionnaire, which has been framed for conducting the survey. The questions were

presented with exactly the same wording and in the same order to all of the respondents.

7.5 PERIOD OF THE STUDY

The period of study was limited to 45days (Mid June 2008 to July 2008). During

the period the following step were taken:

Objectives were set and questionnaire was finalized.

Data were collected and recorded.

Data were analyzed and interpreted

Reports were generated

7.6 LIMITATIONS OF THE STUDY:

The sample used for the study has been taken from the investors only of the twin

cities Hyderabad and Secunderabad

The survey is done among those investors who have some knowledge of trading

and not of the general public.

The random sampling technique has been used for the primary research, i.e., no

segregation is done on the basis of the age, gender, type of trading ( Equity or

commodities )

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Although adequate care was taken to elicit the accurate information from the

respondents, some of them have felt difficulty in crystallizing their feelings into

words.

The study was done only for a period of 45 days.

CHAPTER-8

8. DATA ANALYSIS AND INTERPRETATION:

ANALYSIS AND INTERPRETATION OF THE PRIMARY RESEARCH

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8.1 OBJECTIVE 1:

The first objective is to find out the views of the respondent with regard to the

current marker trend for the investment purpose, whether it is a positive or negative for

the investment purpose.

Current Trend for Buying Purpose

Positive45%

Negative35%

No idea20%

INTERPRETATION:

From the above pie chart we can come to conclusion that there are 45% who feels

that it is a positive as they can buy at these levels form a long term view.

While they are 35% of responded says that it’s a negative trend to invest as they

are not sure where the market will go ahead.

But they are 20% who are not sure regarding what to do in such a sudden crash in

the market.

8.2 OBJECTIVE 2:

To find out, the past experience of investing in various financial instrument, if

any.

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30%

15%23%

32%

Mutual Funds Capital Markets MF & CM No

INTERPRETATION:

From the above pie chart we can say that 30% of them have an experience of

investing in Mutual Funds and only 15% have in Capital Markets. While 23%

have experience in both Mutual Funds and capital Markets.

They are only 32% who don’t have any experience in investing, but they have

knowledge of those markets.

Out of these many have some knowledge of the emerging market, i.e.,

Commodity futures?

8.3 OBJECTIVE 3:

To know the annual saving of the IT people, Doctors, etc.

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50%

8%

42%

<1.5lac 1.5 - 5lac Not Given

INTERPRETATION:

Most of the respondent have an annual saving of around 1.5lakhs (50%) and

nearly 40% of those actively invest a part of there saving either in Mutual Funds

or any other financial instrument.

They are 42% respondent who does not want to disclose they annual savings, but

they do invest in the market.

8.4 OBJECTIVE 4:

How do they invest, means on a monthly basis or in a bulk.

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Monthly Basis, 30% Bulk, 25%

Both, 10%

Others, 35%

0%5%

10%15%20%25%30%35%40%

MonthlyBasis

Bulk Both Others

INTERPRETATION:

Those who invest on a monthly basis (30%) do investment both in Capital market

and also in Mutual Funds.(SIP)

The 25% mostly invest in the Mutual Funds might be in NFO. While 10% invest

either in a monthly basis or bulk.

The remaining 35% include those who don’t invest, and also those who do invest

as per the situation prevailing in the market. In this some have fixed deposit or

insurance have been included in others.

8.5 OBJECTIVE 5

Now coming to the important point, i.e. to know for what purpose they are

investing.

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Purpose for Investment

40%

20%

2%10% 10%

18%

0%10%20%30%40%50%

Ta

xP

lan

nin

g

Fu

ture

Se

curi

ty/I

nve

stm

en

t

Re

tire

me

nt

Pla

nn

ing

Ne

wB

usi

ne

ess

/N

ew

Ho

use

Ch

ildre

nE

du

catio

n

No

td

eci

de

dPe

rce

nta

ge

INTERPRETATION:

We can see that 40% invest mainly for the purpose of the tax saving purpose and

these are mainly invested in the TAX saving plans of the Mutual Funds.

20% prefer in invested for the future security and the 10% invest from now for the

purpose of the children education.

Those 40% of the tax planning, also have the plans in an indirect form for the

future security, as they think that on the one hand they are saving tax and on the

other hand they will earn return in rear future.

8.6 OBJECTIVE 6

How they want return on their investment.

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Return on Investment.

Fixed.Period

35%

Regular.Basis23%

.Depends42%

INTERPRETATION:

When we came to the question of how they want the return on their investment,

we find out that they were 42% of the responded who said that it depends upon

the different situation, while fixed period had 35% which were mostly invested in

the Mutual Fund and some selected stocks of the capital market.

The 23% want the return on their investment on regular basis. They have invested

mostly in the Dividend option of the Mutual Fund.

8.7 OBJECTIVE 7

To find out the awareness of the commodity market, the awareness may in a

partly or some knowledge of the market. However the amount of awareness was found to

a lesser one means the people have heard of the commodity trading but were not aware of

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how it exactly works. They were some who had a partial knowledge of it i.e. what are the

kinds of the commodities traded.

However when we on a visit to the corporate, IT company and software

companies in somajiguda, Hitech city, etc we founded that many of them were not aware

about the commodity futures, and more importantly they were also not aware of the how

to use the hedging concept thru the commodity futures.

We visited the companies to have an appointment fixed so as to conduct a

short presentation with regard to the commodity market.

CHAPTER-9

9. FINDINGS:

Around 85 commodities are trading in futures in India through 25 exchanges,

which an ordinary investor does not know it.

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Very few traders traded in the futures market. This was basically because they

were not fully aware of hedging and the benefits that can be accrued from it

They did not have the confidence in the technology that is adopted in trading, i.e.,

the traders were not well-versed in accessing the internet. Thus, the traders were

good businessmen but not very tech-savvy.

Awareness among many other investors of mutual funds, equities etc. are very

low. Most of them are even did no hear about commodities futures.

Among High Net worth Individuals (HNIs) only few persons are aware about

commodities futures trading and they also know only about Bullion commodities.

Some of Investors considered gold as ultimate substitute investment since it is

tangible. Since gold is fully independent from the paper financial system.

Almost all the traders had the issues regarding the delivery system, as there is not

enough warehouse of the exchanges situated at nearby distances. Thus adding

additional cost of transportation to the traders.

The following findings shows to the quantity offered for delivery.

Quantity Offered for Delivery at MCX Exchange.

Commodity Jan Feb Mar Apr May Jun

Gold (1KG) 0 192 0 559 0 268

Gold

Mini(100GM)

116.800 95.90 68.10 226.600 163.20 96.400

The above date shows us that the data from Jan to Jun with regard to the quantity offered

for delivery at MCX exchange. The quantity can be given a green signal for the delivery

only after the approval by the MCX exchange with respect to their set specified

specification.

Most of the people participating in the commodity markets trade only as speculators and

not as hedgers due to the following reasons:

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Hedgers have a problem with the delivery mechanism of the goods, hence they

would prefer squaring off their position rather than taking the delivery of the

goods.

Historical data shows that there is a greater scope of high returns ( more than

25%) in the commodity markets, high returns incentivizes the speculators to

invest more for profit maximisation.

As compared to the total market participants, very few people participate in the

commodity markets due to the high risk involved in the commodity markets.

To reap higher profits in the commodity one requires or is required to acquire

strong fundamental, as it helps them in maximizing the profit, and also helps in

minimizing the losses if any by putting stop loss.

The commodity market happens to be highly volatile. For Example: When the

gold touched a life time high of Rs13764, it didn’t sustain even in 13000 levels

for a period a of 10 days also and it went below 12700 levels with in a week.

Most of the traders in the commodity maket first perfer in investing in Gold

followed by Silver, Crude Oil, and the Base Metals. Apart form these they were

some trader who also invest agricultural commodities like Gur, Turmeric, Mentha

Oil, Sugar, etc. For the bullion and base metal most of them prefer to invest in

MCX exchange.

If a person who want to take a physical delivery of the Gold or Silver they are

adviced to invest thru NCDEX exchange as the procedure are considered to

simple.

CHAPTER-10

10. SUGGESTIONS AND RECOMMENDATIONS

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ENHANCE AWARENESS: -

Enhance awareness among Gold merchants who can be play pivotal role in

Bullion Market(Gold and Silver).

Bring awareness among agricultural merchants about their respective

commodities.

Arranging free seminars in different organizations about mutual fund investments.

Arranging stalls in Public places is a good publicity.

More advertisements need to come to explain the various advantages of

commodity futures and even the various commodities available to trade in futures

market.

Focus on industries whose raw material is one of these commodities.

EDUCATE CLIENTS: -

You must literate your clients financially since futures trading more conceals than

what it reveals.

Investor must get aware about many features of futures trading.

Strengthen Research team and Risk Management: -

Make strong research team since a strong research department can reduce losses

even in market goes downward trend, because having a strong research team will

satisfy the existing client. It says one happy man bring more than 11 people with

him.

HELP THE INVESTOR DEVELOP REALISTIC EXPECTATIONS BY

DISCUSSING THE RISKS AND REWARDS OF INVESTMENT.

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Every investment choice has its strengths and weaknesses, and investor should

never feel less than fully informed. When investors ask questions, or have doubts.

Investor should expect your financial advisor to answer honestly, and help him develop a

strategy that is both realistic and comfortable for him.

11. CONCLUSION:

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India is an agrarian country producing a large variety of crops. It also stands as

one of the leaders in the production of wheat, spices and other such crops. For such a

country like ours, commodity futures trading can prove to be an excellent opportunity to

the farmers and other such traders for efficient price discovery. Commodity trading can

also be used as a hedging tool for minimizing risk against future price fluctuations.

In order to attain the actual objective of commodity trading, there should be

adequate awareness among these farmers, traders, manufacturers, importers and

exporters. But according to the primary research, we have concluded that the awareness

level about the commodity market is very less and there is a long way to go to reach the

actual beneficiaries of these markets. One can say this because the awareness level

among the qualified and educated people is itself low so it will take a long period of time

to reach these farmers.

The main reason for this lack of awareness is due to the nascent markets and the

mechanism of their operations. Almost all the commonly traded commodities are present

over the exchanges; most of the market participants prefer forward contracts over the

exchange traded futures contracts. The participants who prevail in the market have issues

regarding the delivery mechanism and the specification standards of the contract. Also, as

only very few large players exist in the markets, monopoly is being created by them and

thus efficient price discovery is unable to take place.

People prefer the security in the investments in the assets as compared to the high

returns on those particular assets. As an asset class, commodity markets are said to have

high risk with high returns. So, not many people who have knowledge about commodity

trading participate in the markets.

Primary research also reveals the fact that the amount of speculator as more as

compared to the number of hedgers in the commodity markets. Due to this fact, although

the volumes are high, the actual amount of delivery is very meager.

CHAPTER 12

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12 APPENDIX AND ANNEXURE

Research on Financial Market AwarenessUnder the guidance of Share Khan

To help us to find out the investor’s awareness and determination of the appropriate

Financial instruments that suites your requirements. Please answer the following

questions (Tick the option(s) that best suits you)

Name: Contact:

Profession: Email:

Introduction

1) How do you look at the current trend in the stock market for buying purpose?

I. Negative II. Positive.

2) Are you satisfied with the low rate of interest paid and high rate of interest

charged by the banks?

I. Yes II. No.

3) Would you like to invest in an instrument that can give you better returns at a

diversified risk like equity/commodity/mutual funds?

I. Yes II. No.

Personal Information

4) Do you have any past experience of investing in Mutual funds or Capital markets?

I. Mutual Funds II. Capital Markets III No.

5) How much investment experience do you have?

I. Zero II. Low

III. Average IV. High.

6) How much professional advice do you expect from us?

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I. Low II Average III .High

7) What is your age?

I. 21-30 II. 31-40

III. 41-50 IV >51

8) Are you married?

I. Yes II. No.

9) If married, how many children do you have?

I. 0 II. 1-2

III. 3-5 IV. More than 5

10) What is the age of your children?

I. Zero II. < 6yrs III 6-12 yrs

IV. 13-19yrs V. >19yrs.

Financial Information

11) What’s your annual income?

I. < 5lac II.5.1lac -15lac

III. 15.1lac – 40lac IV. > 40lac

12) How much would you like to invest?

13) How would you like to invest your money?

I. On a monthly basis II. Bulk at a time.

14) How much are your annual savings appx?

I. <1.5 lac II. 1.5lac – 5lac III. 5.1lac- 15lac IV > 15lac

Risk and Return Information

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15) What is more important for you?

I. Returns. II. Less capital depreciation.

16) What is main purpose of your savings?

I. Tax planning. II. Children’s Education

III. Buying a House or Daughter’s Marriage IV Retirement Planning

V Other reason_____________________

17) When would you like to receive the returns on your investment?

I. On a regular basis. II. After a fixed period of time

18) For how many years would you like to invest your money?

I. < 1 Year II. 1- 3 Years

III. 3-5 Years IV. 5-15 Years. V > 15 Years.

19) Are you ready to take the benefit of high growth rate in the economy even if it

riskier?

I. Yes II. No

20) Do you want your investment to be secure and would be satisfied with

comparatively lower returns.

I. Yes II. No.

21) In case of long term investment, what is your tolerance limit for reduction in the

value of your investment before being uncomfortable?

I. Uncomfortable with any loss II. 5% drop

III. 10% reduction IV 15% reduction V 20% reduction.

ANNEXURE-I

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Table 3.1 Global Commodities Derivatives Exchanges

Country ExchangeUnited States of America Chicago Board Of Trade (CBOT)

Chicago Mercantile Exchange (CME)Minneapolis Grain ExchangeNew York Cotton ExchangeNew York Mercantile ExchangeKansas Board of TradeNew York Board of Trade

Canada The Winnipeg Commodity ExchangeBrazil Brazilian Mercantile & Futures Exchange (BM&F)Australia Sydney Futures Exchange Ltd.People’s Republic of China Shanghai Metal Exchange, Beijing Commodity ExchangeHong Kong Hong Kong Futures ExchangeJapan Tokyo International Financial Futures Exchange

Kansai Agricultural Commodities ExchangeTokyo Grain Exchange

Malaysia Kuala Lumpur Commodity ExchangeNew Zealand New Zealand Futures & Options Exchange Ltd.Singapore Singapore Commodity Exchange Ltd.France Le Nouveau Marche MATIF Italy Italian Derivatives MarketNetherlands Amsterdam Exchanges Option TradersRussia The Russian Exchange

MICEX/Relis Online St. Petersburg Futures ExchangeSpain The Spanish Options Exchange

Citrus Fruit and Commodity Futures Market of ValenciaUnited Kingdom The London International Financial Futures Exchange

The London Metal Exchange

ANNEXURE-II

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Table 3.2 Chronological Order of the Development of Commodity Futures Exchanges

Year Exchange Established Commodity Traded1875 Bombay Cotton Trade Association Cotton1893 Bombay Cotton Exchange Ltd. Cotton1900 Gujarati Vyapari Mandali Groundnut, castor seed & cotton1913 Chamber of Commerce, Hapur Wheat1919 Calcutta Hessian Exchange Ltd. Raw Jute and Jute goods1920 Gold and Silver Exchange, Mumbai Gold and Silver1921 East India Cotton Association Cotton1927 East Indian Jute Association Raw Jute1945 East India Jute and Hessian ltd. Raw Jute and Jute goods1951 Rajkot seeds oil and Bullion Merchants’

Association Ltd. Oil and Bullion

1956 Bombay Commodity Exchange Castor seed1956 Ahmedabad Commodity Exchange Castor seed, cottonseed, cotton

seed oil and oil cake.1956 The Spices and oilseeds Exchange Ltd Turmeric 1957 India pepper and spices Trade Association Spices1970 Vijai Beopar chamber Ltd, Muzaffar Nagar Gur1973 Bhatinda Om Oil and oilseeds Exchange

Ltd.Gur

1982 The Rajdhani oil and oilseeds Exchange Gur1984 The Meerut Aro commodities Exchange co.

ltd Gur

1997 Coffee Futures Exchange Ltd. Coffee1998 Bombay commodity Exchange Castor oil1999 National Board of Trade Soya bean oil, Mustard seed oil &

cake2000 Bombay commodity Exchange RBD Palmolein 2000 The Kanpur Commodity Exchange Ltd. Mustard oil and cake2002 National Multi Commodity Exchange of

India Ltd.Edible oils

CHAPTER 13.

13. REFERANCE OR BIBLIOGRAPHY

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REFERENCES

Commodity Exchanges:

http://www.mcxindia.coms

http://www.ncdex.com/aboutus/index.aspx

http://www.nmce.com

www.nymex.com

Commodity Market:

http://www.sharekhan.com/Commodity/

http://www.indiainfoline.com/commodities/commoditieshp.asp?lmn=3

http://www.geojit.com/index4.asp

http://www.bricssecurities.com/home.asp?option=5

http://www.karvycomtrade.com/

Research Reports:

http://www.religarecommodities.com/research_Intro.asp

http://www.karvycomtrade.com/commodity_derivatives.asp

http://www.commodityresearch.in/

Gold and Silver

www.goldworld.com/

www.gold.org

www.goldprices.com

www.mcxindia.com

www.barchart.com

www.silverseek.com

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