Date post: | 24-Dec-2015 |
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Value MaximizersValue Maximizers Age:16-25 Both male and female Family centric and pragmatic Pursue planned consumption Want best value for quality Balanced usage of all functions/features regarded useful Willing to pay for what they want, yet within a defined budget
Target Customer
“I don’t mind technology, but my life is so busy, I can only be bothered if it makes my life easier. Value is important too, if one device can do lots of things that I need, I’ll probably buy it”
Comparison
Image
Model Nokia C2-03 Champ Deluxe DUOSPrice 4,421/- 3,890/-Network EDGE, Dual SIM Standby EDGE, Dual SIM StandbyBand Dual Quad
Size 102.8x51.2x17 mm Slider (3x4 keypad) 103 x 55.3 x 11.4 mm
Display 2.6" QVGA 65K TFT 2.8” QVGA, 262K (Capacitive)MP3 Player Yes YesCamera 2MP 1.3MPMessage Shared 500Phonebook 1000 1000Connectivity BT v2.1 BT v3.0, USB 2.0FM Yes YesMicro SD 32GB 16GBInternal Mem 10MB 30MB
Battery 1020 mAh (up to 5hrs Talktime) 1000mAh (Up to 15 hrs 50 mins)
Other3.5mm jack, Nokia Messaging 3.1, Native Facebook & Twitter Clients,
Free 2GB SD Card,
Push Mail Through Activesync, Push IM, Native Facebook & Twitter
Clients,3.5mm jack, TouchWiz-Lite 2.0,BT Messenger,ChatON,Opera mini,
FREE UNLIMITED Music & Games.
Dual SIMDual SIMSwitching between SIMS lets you
take advantage of the best rates.
Larger coverage area means you’ll
never lose the signal.
Manage your business and personal
life with Dual SIM
Differentiated display setting for
Dual SIM allows you to set different
wallpapers and themes for each
SIM
Sales Point
EleganceEleganceElegant and practical design.
Durable and pleasing texture
Modern and curved look.
Metallic design creates premium value.
Compact portable size is easy to carry
around
Sales Point
New Touch New Touch ExperienceExperience2.8” UX Optimized Experience makes the mobile
experience exciting and enjoyable
User-friendly smart phone like intuitive interface lets
you navigate with ease
TouchWiz Lite has new graphics and the
homepage is expandable up to 7 pages
Optimized QWERTY keypad makes text input easy
Simple menu screen uses 3x3 format and extended
menu
First Touch phone with Hindi Language input &
display.
Sales Point
Expand your Social Expand your Social LifeLifeNative Facebook and Twitter programs offer
seamless connections to social feeds and tweets
ChatOn Multi IM offers phone number-based chatting
on a single platform.
Advanced email application includes simplified email
setup.
Weather widget provides up-to-the-minute updates
Opera Mini offers the finest mobile web browsing
Sales Point
ChatON (Samsung Messenger) - Connect all Samsung mobile devices with ONE messenger. - First messenger to support Hindi language. - Messenger service based on phone number (no ID & PW) - Deliver everything (not only text but age/contact/calendar) - One to MANY Group chat - Buddy interaction management
Rich MultimediaRich Multimedia
1.3MP camera captures memories as they
happenMP3 player offers music enjoyment.3.5mm ear jack accommodates your favorite
earphonesFM Radio lets you tune into audio news and
entertainment around the clock
Sales Point
3 minutes talk
Explain that users don’t have to reboot their phone or physically change SIM cards in order to access 2 SIM cards.
Talk about having Dual SIM offers the freedom of choice for choosing calling plans and service providers,
which results in greater savings and greater coverage area.
Dual SIMDual SIM New Touch ExperienceNew Touch Experience
DesignDesign Easy Social LifeEasy Social Life
Have the customer experience the large touch screen and intuitive TouchWiz interface.
Explain how the QWERTY keypad is optimized for the user’s convenience. Also, mention that
the phone allows Hindi Input
Show how the home screen is expandable up to 7 pages to accommodate more shortcuts.
Point out the modern and curved design as well as the metallic finish that adds a premium look to the mobile.
Have the customer handle the phone to experience its compact and portable size.
Explain how easy it is to keep in touch with friends using the mobile.
Show the native applications for Facebook and Twitter.
Explain how the ChatOn Multi IM system works and introduce its benefits.
Show how easy email is to set up, and how advanced the functions are.
Marketing Support
Free DownloadsOperator Offer
POSM
Market ActivationTV Campaign
DummiesAccessories
Unlimited FREE GamesUnlimited FREE Music500 Apps
2GB FREE data for the first month
6 Elements
5Week Hi Density17K spotsIndia-Aus Cricket
21 citiesYouth HotspotsRetail MarketsRadio Support
Complete WoD CoverageOnline Campaign
FacebookMass portalsIndia-Aus CricketMTV Roadies
4 premium colour panelsEach sold with 1 screen guard
POSM Elements
Dummy
Leaflet
Table Top Dummy &
Leaflet HolderDangler
Poster
Standee
Insert Unit Box here
Shelf Frame
Accessories
Complimentary accessories in Complimentary accessories in packagepackage
Additional accessoriesAdditional accessories
Battery(1000 mAh)
Travel Adapter(micro USB)
Manual(Quick Guide)
PC data KitData cable CD
Micro SD BT MonoHeadset
BT StereoHeadset
Stereo Headset(4P, FM, Nob-PVC)