A Sustainable Future For Private Aviation
Introducing #beyondoffset – And How
You Can Make An Impact
The Facts Behind Sustainable Fuels –
Interview With Neste CEO
Victor’s Climate Actions – A First For The Industry
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The views and comments in this publication are those of Victor and are not backed or in any way endorsed by The Financial Times Limited.
#beyondoffset
Clive Jackson
CEO and Founder
Victor
At Victor, we are not content with becoming one of the fastest growing private jet charter
companies on the planet. We want to define a sustainable future for private aviation.
As CEO, my first step is to acknowledge a private jet produces up to 20 times more carbon emissions per
passenger mile than a commercial airliner. It’s an eye-watering statistic few dare to admit. Last year, we
introduced a carbon o�set scheme where 25% of flights booked with Victor flew carbon neutral. It was a
start but not nearly enough.
We now guarantee to o�set carbon emissions on every Victor booked flight by no less than 200%. So every
time you fly Victor, the net e�ect goes beyond carbon neutral. We’ve mandated it, and Victor will pay for it,
setting a new benchmark for the private aviation industry.
Of course, we want you to do more, and there’s no limit to the amount you can o�set. By adding just 0.3%
to the cost of your charter, you can o set 400% of your emissions. For those making this commitment, it’s
a small contribution, acknowledging that the privilege of flying private comes with responsibility.
O�setting is just part of our climate action solution. We are working with RocketRoute to harness their advanced
flight planning algorithms, to calculate and reduce fuel burn and in turn reduce carbon emissions. We are also
partnering with Neste, the world’s largest producer of sustainable renewable fuels, leading environmental
scientists and the European Business Aviation Association, to promote awareness and ultimately drive adoption
of waste-to-fuel solutions and electrification.
Victor has the opportunity to influence other business leaders to support our movement, because they fly
private, and to inspire them to adopt a similar initiative and go #beyondo set with their own business. For
further information, please visit flyvictor.com or if you’d like to reach out to me personally, please connect
via LinkedIn.
It’s a bold statement for me to say you don’t always have to fly private, but if you do, then become a member
today and #Flywithpurpose #Flyvictor #Beyondo set
Join us today - flyvictor.com
+44 (0)207 384 8550 | +49 89 242 18 236
T H I S I S O U R T R U T H .W H AT I S Y O U R S ?
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Victor – Setting The Standard In Private Jet Charter
Victor’s Three Climate Action Initiatives
04 • A sustainable future for private aviation 05 • A sustainable future for private aviation
Founded in 2011, Victor’s mission is to make aircraft charter easier and faster than ever before. Our award-winning, innovative approach combines on-demand booking technology, transparent pricing and exceptional 24/7 service.
With direct access to top-rated business aircraft, private jets, turboprops and helicopters, we offer an unrivalled global selection of aircraft.
Our service is on-demand, meaning no membership fees and no hidden charges. In addition, through our frequent flier programme all customers are able to earn Alto points on every flight, which can be used to reduce the cost of future flights. Unlike fractional ownership programmes or subscription models that require significant upfront commitments, you only pay for the trips you fly, when you need them, at the best possible price.
THREE REASONS TO CHOOSE US
Whether you need a single trip, a group charter or a complex tour, we offer the ultimate on-demand solution for all your charter requirements.
• Unrivalled Charter Quotations
Victor is the only on-demand jet charter provider to offer fully transparent quotes, disclosing actual operator and aircraft details before you book.
Safety and security are paramount, and as an Argus-approved charter provider, we work with the top AOC-certified operators. Our customers also benefit from Alto, the world’s first frequent-flyer points programme for private jet charter.
• Unparalleled 24/7 Service
Victor is available 24/7 by phone, web or app. Registering is free and you are assigned a Personal Account Manager to handle all your requirements.
Bookings are covered by Victor’s Consumer Protection and payments for flights (less booking fees) are held in a separate HSBC client deposit account until takeoff.
• Market-Leading Environmentalism
Victor is committed to transforming the world around us. Every booking includes a minimum of 200% offset, equivalent to approximately 0.3% of the booking cost. If they wish, clients can offset to a higher amount through our Unlimited Offset Programme. We are also working actively to reduce emissions and increase sustainable fuel usage.
SUSTAINABLE FUELS ADOPTION
In partnering with Neste, the world’s largest producer of sustainable biofuel, Victor is on a mission to promote awareness of waste-to-fuel solutions and to drive their adoption within the private aviation industry.
Waste-to-fuel solutions limit methane-emitting landfill and are considerably more environmentally beneficial than crop-to-fuel alternatives, which almost always results in greater greenhouse gas emissions inefficiencies.
“Victor’s founder and CEO Clive Jackson has set a new benchmark for the private aviation sector. We are delighted to see them taking a bold leadership position. The EBAA recognise and endorse their willingness to openly address the extent and scale of aircraft emissions and commend their commitment to mandate and absorb the associated costs of carbon offset credits that go well beyond carbon neutral. Encouraging their flying customers to contribute on equal terms shows a commitment to drive behavioural change and to influence and inspire others to follow.
We look forward to working together with Victor to champion this exciting initiative, which fully supports the Business Aviation Commitment on Climate Change (BACC), established in 2009, which sets out three milestone aspirational goals:
An improvement in fuel efficiency of an average of 2% per year from 2009 until 2020
Carbon-neutral growth by 2020
A reduction in total CO2 emissions of 50% by 2050 relative to 2005
There are four key mechanisms towards achieving those goals: technology (which encompasses sustainable aviation fuel), operations, infrastructure and market-based measures.”
Victor is committed to transforming private aviation and we are passionate about sustainability. We pursue our commitment to climate action in three ways.
CARBON OFFSETTING
In 2018, Victor introduced a carbon offset scheme whereby 25% of our flights in Europe flew carbon neutral. Now, every Victor booking includes a minimum of 200% offset, although clients can top up to a higher level of 400%, 800% or more if they wish.
A carbon offset negates the same amount of carbon emissions you release in the atmosphere, with a carbon credit equal to one tonne of CO2. The offset is created by supporting clean energy projects, such as the reduction of deforestation in Zambia and the installation of biogas plants in China and India.
REDUCING FUEL BURN
Victor is working with its sister company RocketRoute, a leading global flight planning provider, in order to calculate emissions, optimise routes and reduce fuel burn.
After each flight, RocketRoute records the flight plan filed by every operator. This provides Victor with a highly accurate, audited view of actual fuel consumption for its credit calculations.
In addition, Victor compares the actual flight plan data with an optimal flight plan that is simulated by RocketRoute just prior to takeoff, in order to pinpoint fuel burn inefficiencies. RocketRoute and Victor then feed these insights back to the operators, in order to help them reduce their emissions.
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The challenges of SAF (Sustainable Aviation Fuels) are awareness, perception, availability and price.
This will take time and more than just Victor’s efforts with the consumer alone. Adoption will require innovation, distribution, government support and of course enduring commercial partnerships between the producers and distributors.Mike Ryan, Victor Co-Founder and Head of Supply
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Victor was the first charter company to bring transparency and accessibility to the market of private aviation. After almost 10 years, 77% CAGR (2012 to 2018) and numerous fast track awards, the company is now leading the way to become the world’s most environmentally responsible company in private aviation.
Call us, email us at [email protected] or go online to flyvictor.com and join Victor today. And for individuals and corporate flyers, we want you to commit to #flywithpurpose and #flyvictor.
You can also choose to go beyond 200% offset. Your commitment will make a huge difference and, in the context of your charter flight, the costs are negligible.Clive Jackson, Victor CEO and Founder
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HOW DOES RENEWABLE JET FUEL WORK WITH EXISTING FOSSIL-BASED AVIATION FUEL?Currently, sustainable aviation fuels offer the only viable alternative to fossil liquid fuels for powering aircrafts. Our Neste MY Renewable Jet Fuel is a ‘drop-in’ solution, meaning that it is fully compatible with the existing jet engine technology and fuel distribution infrastructure. It can be blended with fossil jet fuel and it complies with the strict safety and quality requirements of the aviation industry. Therefore aviation is well positioned to substantially reduce emissions already today.
Key facts about Neste
Neste is the business of combating climate change and driving circular economy.
It is the world’s largest producer of high-quality renewable diesel refined from waste and residues with the capacity of 2.9 million tons annually.
The company is also introducing renewable solutions to the aviation and plastics industries.
Neste was selected the world’s 3rd most sustainable company on the Global 100 list in 2019.
It is among the sustainability leaders in the Dow Jones Sustainability Indices.
WHAT DO YOU THINK OF THE UK GOVERNMENT’S PLEDGE TO BECOME THE FIRST OF THE G7 NATIONS TO ACHIEVE ZERO-NET EMISSIONS BY 2050?The climate crisis is the biggest challenge of our times, and the clock is ticking. With the pledge, the United Kingdom shows a great example to others in setting ambitious climate targets. If we want to achieve concrete results and create a path towards zero net emissions, we need to embrace all possible solutions and reduce emissions in all sectors.
WHAT ARE THE MEASURES TO REDUCE EMISSIONS FROM AVIATION?Companies in the aviation industry are collaborating and introducing various measures to reduce emissions. Improvements in engine technology, development of newer and more efficient types of aircraft as well as the use of sustainable aviation fuels are all ways to decarbonise aviation. Sustainable aviation fuels offer considerable potential both in the short and long term. Instead of consuming fossil crude oil, the fuels are produced from renewable and sustainable raw materials.
WHAT IS NESTE’S ROLE IN SUSTAINABLE AVIATION?We are determined to serve our customers and the aviation industry in reducing carbon emissions. Our Neste MY Renewable Jet Fuel™ is a high-performing sustainable aviation fuel, which has been tested in over 1,000 commercial flights. It can reduce up to 80% of greenhouse gas emissions over its life-cycle compared to conventional jet fuel. Beyond our current solutions, Neste is exploring new technologies and raw materials to further grow the potential of our solutions to meet the growing demand in the aviation sector. We are also experts in calculating greenhouse gas emissions and providing renewable diesel to ground services. These are examples of further services we offer to make aviation sustainable.
HOW MUCH CAPACITY DOES NESTE HAVE AND WILL WE SEE WASTE-TO-RENEWABLE FUEL IN OUR LIFETIME? Our product is already in the market and we are investing considerably in the production capacity. To meet the increasing global demand, we have ramped up our capacity to produce up to 100,000 tons of renewable jet fuel per year. And in 2022, we will have the capacity to produce over 1 million tonnes annually. Currently we can use more than ten different renewable raw materials. Waste materials, such as used cooking oil and animal waste fat, are already being used for the production of sustainable aviation fuel.
Beyond Offset – You Can Make A Difference Spotlight Interview With Neste’s CEO
Peter VanackerPresident and CEO of
Neste Corporation
2030202520202015
20
30
40
50
GTC
O2e
60
70
No policy baselineGlobal total emissions 65 GtCO2e (range: 60-70)
PLOTTING THE PATH OF EMISSIONS
Current policy scenarioGlobal total emissions 59 GtCO2e (range: 56-60)
2030202520202015
20
30
40
50
GTC
O2e
60
70
2C pathwaysGlobal total emissions 40 GtCO2e (range: 38-45)
1.5C pathwaysGlobal total emissions 24 GtCO2e (range: 22-30)
06 • A sustainable future for private aviation 07 • A sustainable future for private aviation
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Source: Emissions Now Until Future. Source: UN Environment Emissions Gap Report
TURN ENVIRONMENTAL CONCERN INTO CLIMATE ACTION
“We can’t wait for governments to act. If we care about future generations, it’s on us to step up”
What Is #beyondoffset?
Beyond Offset is a global movement for positive and meaningful environmental action, driven by business owners.
Going Beyond Offset means doing more than simply achieving carbon neutral. The aim is to give the planet a real chance at reversing environmental damage.
In promoting organisations and individuals that own climate issues around them, the movement hopes to inspire others to follow suit.
Joining the movement is simple. Either tag your climate action #beyondoffset on Instagram or Twitter or visit beyondoffset.org.
#beyondoffset works with any private or public company, association or programme that is focused on achieving the Beyond Offset aim.
If you are doing something similar in your company, please get behind #beyondoffset and make your voice heard.
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For more information on Neste and commitment to sustainability, please visit www.neste.com
“The Arctic sea ice is a simple and visible barometer of global risk and climate change which will affect us all, how we live our lives and our global economies. The Arctic is warming twice as fast as the rest of the planet. At anything above the +1.5C emissions target, we will likely lose Arctic sea ice, triggering catastrophic effects on the world’s climate system and increasing extreme weather events far away from the North Pole.
Climate Research shows that the extreme loss of Arctic sea ice is directly linked to CO2 emissions. For every metric ton of CO2 we add to the atmosphere, we lose another three square metres of sea ice.
It is encouraging that business leaders like Clive Jackson are prepared to use their power of influence, skills and resources to use his own company to set a benchmark for tackling CO2 emissions within such a high-profile industry, which has largely ignored the issue.
A collective effort is important, regardless of industry, and we need to all unite. We need more business leaders to wake up to this climate emergency and fundamentally address the world’s CO2 problem and
not wait for governments to act. We must have the courage to go beyond offsets and radically re-envision the world of mobility and act now to help make a difference.”
Professor Gail WhitmanRubin Chair in Sustainability, Lancaster University
Professor Gail Whiteman is Director of the Pentland Centre for Sustainability in Business, a scientific member of the European Union’s Ice, Climate, Economics – Arctic Research on Change project, and Professor-in-Residence at the World Business Council for Sustainable Development. Professor Whiteman created the Arctic Basecamp at Davos 2017 which is now an annual event and she is also a contributor to the World Economic Forum’s online Agenda.
The above graphs demonstrate the true magnitude of the climate change challenge faced by the planet. Global greenhouse gas emissions show no signs of peaking, however the data on the right hand graph shows that emissions in 2030 need to be approximately 25 percent and 55 percent lower than in 2017 to put the world on a least-cost pathway to limiting global warming to 2C and 1.5C respectively.
Unless global government policy ambitions are significantly increased before 2030, exceeding the 1.5C goal is unavoidable.
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victorprivatejets @flyvictoruk @flyvictor+44 (0)20 7384 8550522 Fulham Road, London, SW6 5NRflyvictor.com
Sustainability Snapshots
Species Loss: Plants
8% at 1.5°C16% at 2°C
Marine HeatwavesIncrease in global marine heatwave
days per year
16 at 1.5°C23 at 2°C
Ice-free Arctic1 every
100 years at 1.5°C 1 every
10 years at 2°C
Coral ReefsFurther decline in coral reefs
70-90% at 1.5°C99% at 2°C
Flood DamageAnnual losses from
rising sea levels
$10.2tn at 1.5°C$11.7tn at 2°C
THE EFFECTS OF RISING TEMPERATURES
Extreme Heat Global population exposed to severe heat at least once
every five years
14% at 1.5°C37% at 2°C
Water ScarcityIncrease in global
population exposure to water scarcity and
severe drought
403.5m at 1.5°C582.5m at 2°C
Species Loss: Vertebrates
4% at 1.5°C8% at 2°C
Sources: Breakthrough – National Center for Climate Restoration (Australia), Carbon Brief
EMISSIONS BY INDUSTRY
EMISSIONS BY ACTIVITY EMISSIONS BY PRIVATE AIRCRAFT
3.0 tonnesSmall aircraft
(up to 2 passengers)
London, England → Nice, France
14.3 tonnesMid-Size aircraft
(up to 8 passengers)Helsinki, Finland → Madrid, Spain
54 tonnesLarge aircraft
(up to 12 passengers)Montreal, Canada
→ Berlin, Germany
2.2 tonnes Pet food for an average
dog per year
6.0 tonnesLarge petrol/
diesel-powered car per year
0.1 tonnesAverage flight per
passenger
58.6 tonnesImpact of one
child per parent per year
0.03 tonnes Making a pair
of jeans
Source: Garfors.com Source: Victor
WEALTH DEMOGRAPHIC FORECAST FLIGHT FORECAST
22%UHNW
2,000 flights / day set to rise to 2,900 by 2030
European private aviation
37,000 flights / dayset to rise to 55,000 by 2030
European commercial aviation inc. private
Predicted growth
Sources: KnightFrank, Worldometers Source: Victor / Eurocontrol and EBAA
5.26%Total population
2018 2023
CARBON CAPTURE, CARBON RELEASE AND SUSTAINABLE AVIATION FUEL GAINS
2.6 Tonnes of CO2 captured by mature trees per year per acre
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One Acre Squared Source: Trees in Trust
Emission Reductions from Sustainable Fuel
Source: EBAA / Euro control
18% per flight using a 30/70 blend of fuel to sustainable fuel
80% per flight using a 50/50 blend of fuel to sustainable fuel
260 Tonnes of CO2 released through burning of rainforest to clear land, per acre
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Source: OVO Energy / Cool EarthOne Acre Squared
10% Road
.04% Business aviation
1% Rail, ships & others
14%Agriculture
17%Forestry
13%Transportation
2% Aviation
3%Waste8%Buildings26%
Energy supply
19%Industry
Source: European Environment Agency
Most stakeholders acknowledge civil aviation’s contribution of 2% of global CO2 and 3% of GHG emissions, as per the IPCC report estimates. The business aviation contribution is estimated at 2% of aviation emissions or 0.04% of global emissions.
1.5°C 2°C
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