A System to Measure, CommunicateSustain and Enhance HAL Value(s)

Progress Report

Doo Syen KangLori LangoneEd MahoneyDan Stynes

Why is CEDOT Necessary?

Matter of Relationshipsby Ben Cameron

All of us who work in the professional not-for-profit arts arena probably wish that we didn't have to make the case for the arts. Unfortunately, that's not the way life is, at least these days.

The not for profit sector by definition relies on charitable support: on average $.47 of every $1 in a theatre budget came from a contribution last year, not from the box office. And in a world where the clamor for charitable contributions has increased--where the competition is now the fire department, the school system, the AIDS clinic and more--we must be articulate about why supporting the arts is important--articulate, as often as not, to people who are not necessarily arts patrons or arts afficiandos.

The reason the economic arguments don’t make any difference is because 1) the arts cuts aren’t about money, and 2) they’re all about money.

They aren’t about money because saving $5 million or $10 million or $20 million on an arts budget is a puny thing when you’re trying to close a deficit measuring in the billions.

The arts are a good financial investment—and a cheap one, too, compared to many of the investments governments make. Proposing to eliminate arts funding isn’t about recapturing an extra few million that would have been spent on arts—it’s about making a statement: politicians demonstrating how serious they are about budget cuts.

Douglas McLennan,

ArtsJournal.com

By my estimation, a pure case for public funding of art for art’s sake hasn’t been made in more than a decade. By reducing arguments for art to economic impacts and by attaching art to laundry lists of social goods, art’s been undersold, stripped of inspiration, vision and, yes, wisdom.

Playing art as economics forces you to play by economics’ rules. That means drawing bigger audiences every year. That means improving your financial situation each quarter. And it means that others will continue to run their equations of profit and loss even when you’d rather they not (like now). Art may be a great economic investment, but if it’s not an investment someone chooses to make, you’re out of luck. Sorry, just business.

Douglas McLennan,

ArtsJournal.com

Creating Value Russell Willis Taylor

The economic arguments alone simply do not hold up. If they are a useful starting point for conversation, by all means we should use them. But they should never be the reason that we give for doing the work that we do.

In addition, being prepared to discuss why the arts improve the quality of lives, why they create societal value, should not be a matter of whining or banging the drum. It should be part of the lexicon of every arts leader who wants to have a place at the civic table

Art for Art SakeOnly

Art as an EngineFor Economic Development

A Diversity of Other Important Private &

Public Values

Art for Arts Sake Alone and Strictly Economic Arguments are not Sufficient to Make the Case for Sustainable Enhancement

In Arts, Heritage, Culture

Starting Point &Evolution of CEDOT

Over the last year, there have been 59 CEDOT planning meetings  between MSU and HAL staff

and 18 CEDOT public planning meetings convened by MSU/CARRS and HAL staff to

engage representatives of Michigan's cultural sector, involving more than 150 participants

CEDOT presentations have been made at 2 statewide conferences and at a national online e-

conference involving state arts agencies representing 39 states.  

Arts, Heritage and Cultural Stakeholder Involvement

Participating organizations included: ArtServe Michigan, Michigan Library Association, Michigan Association of

Community Arts Agencies, Michigan Museums Association, Michigan Festivals and Events

Association, The Henry Ford, Arts League of Michigan, Wayne State University Center for Art and Public Policy,

Michigan Department of Education, State Historic Preservation Office, Michigan Historic Preservation

Network, Michigan Council for Arts and Cultural Affairs, Lawrence Technological University, Michigan

Humanities Council, National Assembly of State Arts Agencies, National Endowment for the Arts, National

Conference of State Legislators and more.

Arts, Heritage and Cultural Stakeholder Involvement

1.We need to enhance our capacity to assess feasibility and ROI of HAL facilities, programs and events.

2. We lack scientific assessments of the different values of HAL facilities, programs and events.

3. We need to be able to simulate the additional value(s) of HAL facility and program enhancements and marketing

4. We need to recognize that HAL produces a variety of different values that are more or less important to different stakeholders; we must have the capacity to measure economic impacts and verify other value(s)!

5. We must develop a positive, realistic and functional description of the value(s) of HAL!

6. We must engage and involve the HAL community – they must be partners in

the development and use of the system!

7. It is important that the results enhance

HAL entrepreneurship and community based

leadership!

Stakeholder & Market Size &

Characteristics

Economic Impact

Assessment

Performance Information

Quality of LifeImplications

CEDOT

Practical

ConsistentScientific

Accessible

CEDOT

Economic Impact Assessment

Case Studies of HAL

Non-market value(s)

Entrepreneurship & Leadership

Development

HAL Market & Service

Analyses

HAL VALUE(S) SYSTEM

Economic Impact Assessment

Case Studies of HAL

Non-market value(s)

Entrepreneurship & Leadership

Development

HAL Market & Service Analyses

HAL VALUE(S) SYSTEM

ON-LINEECONOMIC

IMPACTASESSMENT

TOOL

SCIENTIFICHAL CASESTUDIES

HALPANELS

EDUCATIONAL& LEADERSHIP

COLLABORATION

CEDOT Requirements

RECOGNIZES AND EMBRACES HAL DIVERSITY• Size and sophistication of

organizations• Venues: arts, events, heritage• Different value(s)

2. PRODUCES VALID AND RELIABLE INFORMATION NOT “FLUFF OR

POLITICALLY EXPEDIENT FABRICATIONS.”

3. TIMELY AND RESPONSIVE

• PRODUCES UP-TO-DATE INFORMATION ON A CONTINUING BASIS WITHOUT LONG DELAYS

4. PRODUCES BOTH MACRO AND MICRO

RELEVANT AND USEFUL INFORMATION

5. It can ADJUST and EVOLVE• HAL NEEDS• ISSUES

6. IT PROVIDES ACTIONABLE INFORMATION

• EDUCATION• MARKETINGS• INVESTMENTS

Great LakesArts, Culture & Heritage

Participation Survey

Overview of Flow

Art and Cultural Activities

Art, Heritage & Culture Tourism

Art Education

Arts

Professional Artists

Specific Areas

Last Tourism Trip

Library Usage

Art Consumption

Tourism

Cultural trip

Membership, Volunteering and Donation

Art Education

Prof. Artists

Art Participation

Libraries

Heritage

Cultural Tourism

Attendance

Some Preliminary Results

Note: 7,000 Surveys were conducted between 11/17 – 11-21

Preliminary results will be added to the presentation

PanelRegistration

Socio-economicsHAL Behaviors

SegmentsTrip

Profiles

DestinationsRoutes

InformationSpending

Satisfaction

Special Issues

Public SupportBarriers

Market Tests& Experiments

Public SupportBarriers

ComprehensiveKnowledge &

Understanding

PanelRegistration

Socio-economicsHAL Behaviors

SegmentsTrip

Profiles

DestinationsRoutes

InformationSpending

Satisfaction

Special Issues

Public SupportBarriers

Market Tests& Experiments

Public SupportBarriers

ComprehensiveKnowledge &

Understanding

Guidance CommitteeRFPsSpecial Requests

HAL VALUES

Economic Impact Assessment

Case Studies of HAL

Non-market value(s)

Entrepreneurship & Leadership

Development

HAL Market & Service Analyses

HAL VALUE(S) SYSTEM

ON-LINEECONOMIC

IMPACTASESSMENT

TOOL

EDUCATIONAL& LEADERSHIP

COLLABORATION

SCIENTIFICHAL CASESTUDIES

HALPANELS

• Scientific• Different Values

• Different HAL Programs• Retrievable

HAL Value(s) QL Comm Restoration Visual Pride

HAL Facilities &Programs

Libraries

Museums

Events

Theaters XXXX

XXXX

XX XX

Visitor Spending

in Museum, Restaurant, Hotel Wholesale Manufacturer Other

Suppliers

Employees

Economic Impact

Visitor Segments•Locals•Day trips•Overnight

• Motel• VFR• Camp, etc.

Spending categories•In Museum•Lodging•Restaurant•Groceries•Gas & oil•Amusements

Sector Specific ratios/multipliers

• Capture rate• Direct ratios• Multipliers

= USE * SPENDING * MULTIPLIER