Corporate Brochure

A. T. Haque Limited

(Based on last 4 months’ average LFT and Approx.)

Content

Background

A. T. Haque Ltd. At A Glance

Manufacturing facilities

Management Structure

Product Lists

Sales Structure and Team Composition

National Coverage

Yearly Sales Value

Background of A. T. Haque• The journey of Haque has started by young Barrister Tamizul Haque with a vision of serving nation as ‘Baker

to The Nation’.

• One of the largest and oldest biscuit; chips; confectionary; soap and battery manufacturers in Bangladesh.

• Operating since 1947 started by young Barrister Tamizul Haque

• Started as a distributor of famous British biscuit giant Huntley & Palmers and battery giant Union Carbide.

• Pioneer in many segments like Cream Crackers; Bourbon; Sugar Glazed Biscuit; Oven Fresh Cookies; Chocolate Filled Chips and many more.

• Now the consistency in business is blessed with the inspiration and ‘Can Do’ attitude of Mr. Adam Tamizi Haque. Mr. Adam Tamizi Haque is serving the company as Managing Director.

• The great strength of Haque is the extremely widespread distribution network, even at the remotest places; people can buy Haque products from the local grocer & general stores.

• Haque has 10000+ distributors spread all over the country to ensure availability of products in trade channels.

• Haque has a quality committed manufacturing and support team.

• The objective is to be the number one in the FMCG sector in Bangladesh.

A. T. Haque Ltd. At A Glance

• Corporate House: Tejgaon Industrial Area

• Factory: 2 (Tejgaon and Tongi)

• Other Concerns-

Haque Food Industries Ltd

Haque Ltd

Haque Carbide Ltd

Haque Drycell Ltd

Junu Beach Resort Ltd

Haque Recreational Products Ltd

Haque Imperial Properties Ltd

World Travelers

Manufacturing Facilities• The factories are situated in Tejgaon and Tongi. There are one plant at Tejgaon and Three Plants at Tongi.

• Tejgaon-

World renowned HAAS-HECRONA, NISSHIN RYOKI, and BAKER PERKINS are three modern machineries which are used to produce Haque Biscuits.

Haque chip is produced by fully automated Japanese NP machine. Pallet production to packaging every step is maintained totally hand free environment.

Haque is the pioneer at manufacturing and selling of chocolate and corn chips. Attractive pack design has made the products more appealing.

• Tongi-

Haque have completely new V- 60 and GF- 2 machines from HAAS where totally oven fresh biscuits are manufactured.

A dedicated team is continuously working to ensure quality products like-Mr. Cookie, Super Bite Biscuit, Romancio Cookies, Sor Malai Cookies, Kheer Malai Cookies, etc.

In Tongi A. T. Haque has complete manufacturing plant of soap where Haque is manufacturing soaps of well known Brands, Like- Santoor, Dettol, Savlon and Cute.

In Tongi Haque has Haque carbide and Haque Drycell Plant.

• Strong quality control is maintained in every stage of production.

• There has been a continuous improvement in all factories both many new plants and machinery installed in order to modernize the factories.

Management Structure

GM

Finance & Accounts

(Tareq-Al-Mamun)

CTO(Sanjoy Kumar

Acharya)

COO(M. Shamsul

Arefeen)

DGM

Sales B2B & DM

(Ziban Chowdhury)

MD SirAdam Tamizi Haque

Head of Dept.

Brand & Marketing

(Nasrin Sultana Luna)

AGMInternational Business & Aid to MD

(Md. Jahidul Islam Bidyuth)

DGM

Sales C2C

(Debasish Kumar

Shikder)

GMBD & Logistics

(Outbound Logistics)

(Mosfaqur Rahman Romel)

Vice President

Administration

(Aftabuddin

Ahmed)

Tongi FactoryDGMHR & Admin

(Md. Saiful Hassan)

Head of the Dept.ICT & MIS

(Mohammed Morshed Ahsan)

DGM

Commercial & SCM(Inbound

Logistics)(Md. Liton akanda)

MM SpecialistMMT

(Tarek Uddin Mahmud)

Food Unit(Tejgaon/Tongi)

Non Food Unit (Tongi)

GMQuality Assurance & Production

(Suman Kalyan Saha)

GMEngineering

(Md. Eklaquzzaman)

GM , GRA & LegalMd.Raju Ahmed

GMProduction

(Amin Ahmed)

Political Specialist(Mr. Md. Nurul Islam Badsha)

Our Product Lists (Biscuit & Cookies)

Biscuits & Cookies

• Mr. Cookie

• New Cream Crackers

• Milk Marie

• Mr. Milk & Tasty Milk

• Mr. Energy

• Digestive & Digestive Chocolate Biscuit

• Bourbon

• Fata Futty

• Choco Nutty

• Zeera Bite

• HAQUE-G & Haque Milk Tikki

• Glucose Biscuit

• Mister Coconut

• Double Cream

• Horliks

• Gem

• Sooper Creamy

• Lemon Chocolate Biscuit

• Choco Nutty Pie

• Salty Star

• Super Bite

• Romancio

• Kheer Malai

• Sor Malai

• Checkers

• La’ Butter

• Haque Toast

Our Product Lists (Chips & Confectionary)

Chips & Crackers

• Potato Crackers

• Wasabi & Cheese Potato Crackers

• Tarzan & Jane Chips

• Giant Jumbo Bar

• Pingo Potato Chips

• Pillow Chocolate Chips

• Krackomon Chips

• Pop Chips

Wafer

• Ding Dong

• Crunch Chocolate Coated Wafer

• Mr. Wafer

• Nic Nac

• Haque Dairy Milk

Snacks

• Mukhorochok Jhal Chanacur

• Mukhorochok Jomfa Chanacur

• Mukhorochok Jhal Motorvaja

Powder Drinks

• Orange Energy

Others

• Miss Tetul

• Haque Stick Noodles

• Haque Lachchha

Our Products (Battery & Soap)

Battery

• Haque Battery

Soap

• Rose Soap & Jasmine Soap

• Man Soul

• Silky Soap

• Ocean Spray

• Haque Oud Soap

-Sugar Glazed Crispy Biscuit with Coconut Flex. -Gold Medal Winner from England -Haque Is The First to Introduce This Biscuit.

-Digestive Is A Healthy Biscuit. -Haque Is The First to Introduce This Biscuit. -Though Price Is High It Will Adjust To Taste And Health.

-Chocolate Biscuit, Chocolate Cream & Sugar Sprinkle -Favorite Biscuit of The Young Generation. -Sweet Romance of Chocolate And Biscuit.

-Sugar Free Low Fat Biscuit -Very Useful for High Cholesterol People -First Diabetic Biscuit In Bangladesh

-Nut Based Crispy Biscuit -Best Choice for Nut Lovers

-Chocolate Chips And Nut Based Crispy Biscuit - Mind Blowing Combination

-3 Into 1; Biscuit, Cream And Chocolate. -Quality And Taste Is Assured by The Extra Foil. -Single Serving Pack for Tiffin, School Going Kids.

-Energy Biscuit with Milk Flavor. -10% Extra Biscuit Comparing to The Competitor’s Pack. -Best Taste And Best Quality Among The Category of Energy.

-First Choice of Children And Kids. -Taste And Quality of Real Milk. -Crispy Milk for Kids’ Choice.

-Unique Marie Biscuit with Milk Spray. -Tea Whether It Is Black Or Milk, Haque Milk Marie Makes It Fulfill. -Necessary Item for Monthly Shopping List of A Family.

-Glucose With The Flavor of Coconut. - Easy Snacks for Hardworking People.

-Unique “Kheer” Taste Based Bakery Cookie from Haque. - Available in Easy to Consume Tikki Pack - Cookie Lovers’ Choice.

-Milk Based Bakery Cookies from Haque. - Cookie Lovers’ Choice. -Family Time Snack.

-Combination of Milk, Choclate And Butter -First in Bangladesh -Attractive Pack Design

-Combination of Milk, Egg & Butter -First in Bangladesh -Attractive Pack Design

-Salty Biscuit -Star Shaped -Attractive Pack Design

-Taste of original Chocolate -Single Serving Packet -Attractive Pack Design

-Taste of Original Butter -First in Bangladesh -Attractive Pack Design

-Available in Multi Flavors (Chocolate, Milk, Orange and Strawberry). -Pioneer Of This Segment. -Easy Buying Packs (5 TK. and 2 TK.)

-Kingdom of Wafer And Chocolate. -International Taste with A Reasonable Price. -To Protect The Chocolate, Aluminum Foil Is Used.

-Tasty Wafer With Chocolate Flavor. -Very Reasonable Price. - Easy Buying Pack (5 TK.)

-Combination of Chips & Biscuit -We Are The Pioneer of This Segment. -Never Fried , Never Baked

-Combination Of Chocolate And Chips. -We Are The First In Bangladesh. -Real Taste Of Chocolate In Every Bite.

-Made from Modern Machineries of NP From Japan. -Every Step of Production Is Automated. -Spicy Tomato Flavor with Attractive Seasoning.

-Kids Favorite Animation Character Tarzan with Tasty Mexican Masala. -Real Mix Of Shape And Taste.

-Manufactured by Latest Japanese NP Machine -Fully Automatic -Spicy Salsa Favor

-Manufactured by Latest Japanese NP Machine -3D Card Free -Spicy Salsa Favor

-Manufactured by Latest Japanese NP Machine -Fully Automatic -Mouthwatering Wasabi & Cheese Seasoning Test

-Clean And Healthy -Real Mix of Romance And Taste. -Competitive Packaging

Sales Structure and Team Composition

• Sales Team Biscuit and Battery (B2B): Includes all biscuits of HAAS, NRY,

BP and GF-2; Salty Start, Sor Malai and Checkers of V- 60; and Battery.

Chips and Confectionary (C2C): Includes all Chips; Wafer; Chocolate; Toasts and other Confectionary items and Super Bite, Romancio, Kheer Malai and La’ Butter of V- 60 machine.

Dhaka Metro- Covers sales of B2B and C2C for Dhaka and Savar.

• Sales Team consist of DGM Sales, AGM Sales, Sales Manager, Deputy Sales Manager, Area Manager and Territory Sales Officer.

Sales Structure and Team Composition (Cont.'s)

• Sales Structure- Divides whole Bangladesh into 5 zones, which consist of 33 (B2B) and

31 (C2C) regions.

All regions consist of near about 70 (approx.) areas.

Under 70 (approx.) areas there are near about 600 (approx.) territories at Thana level.

National Coverage

No of distributors- 1000 +

No of direct outlet coverage- 5.5 Lac + (Approx.)