A-Team:

Curti BarbaraFornasier MartinaGenovese GiuliaHajduk JoannaKühne HannahScilabra A. Elèna

Indiegogo is an international CROWDFUNDING site founded by

Danae Ringelmann, Slava Rubin, and Eric Schell in 2008.

About

GOAL

• One of the first sites to offer crowdfunding services.

• It allows people to solicit funds for an idea, charity or start-up business, providing the tools to help campaigns.

To EMPOWER ANYONE that has

an idea to be able to raise the

funds and amplify their goal.

History

Founded in 2008,

HQ: San Francisco, California

Danae Ringelmann

Slava Rubin

Eric Schell

2007: Project Keiyaku

Launch 2008 as

Indiegogo

Film Financin

g

2010: Cooperation with MTV New Media

2012:Cooperatio

n with Startup America

2012:

15 M $ Venture Funding

2014:

40 M $ Venture Funding

How it worksRewards-based

systemCustomers Investor

s

Donors

Who are willing to order a

project or a product can

donate and receive a gift

rather than an equity stake in

the company.• it helps you maximize contributions to ensure you receive

the funds you need to fulfill your campaign.

Business Model

• No fees to create a campaign• No obligations or commitments• Go live when you’re ready

• TRUSTe Certified • Member of British Business Bureau (2012)

• Love for Nonprofits• 25% discount for platform fees

Business ModelFunding Model

Flexible Fees Fixed Fees

You real your goal 4% 4%

You don´t reach your goal 9% - you keep what you earned

0% - contributors get refunded

Third party fees - 3-5%: for credit card and Paypal processing- 25$: wire fee (when Non-US campaigns has charged fundes in $)

1. All in or

nothing2.

Flexible money is retained

Pri

ces

&

fees

Business ModelCategories

• Education• Comic• Community• Design• Movie• Nutrition• Photography• Health• Art• Small Business• Fashion• Cross Media• Music

• Art• Policy• Religion• Writing• Games• Sports• Dance• Technology• Theater• Animals• Environment• Video/Web

Geographical Expansion

244 countries 30 %

Non-US campaign

s

Anywhere in the world

4 language

sWeb site

Performance15 M

people visit Indiegogo

every month

275.000

campaigns started

> 7.000 campaigns

at every moment

+ 1.000

%funds in the past 2 years

Supporters engagement

72,03% of Visitors reach a project page

5,18% of Visitors reach a contribution page

2,17% of Visitors successfully

contribute

< 10% of projects succeeded

2013

Projects

Project – an hour of code

Project – an hour of code

Project – an hour of code

Every student in every school should have the opportunity to learn computer science

9 out of 10 schools don

´t offer computer

programming classes

Goals: • Train 10.000 computer science

teachers• introduce 100 million students

worldwide to one hour of computer science

• help millions to continue learning — online, or in schools where they will be established permanent courses

5 M $ 10 M students

• Most successful Indiegogo campaign of all time• Marc Zuckerberg, Pricilla Chan, John and Ann Doerr, Rich Barton

donated over 1 M $

Project – an hour of code

5 M $

$1,5M

100 Million students do an Hour of Code

Prepare 10,000 elementary school teachers

Prepare 500 middle school teachers

Prepare 200 high school teachers

$1,5M

$1M

$1M

Conclusions

• Indiegogo is a way for people all over the world to

join forces to make ideas happen.

• Since 2008, millions of contributors have empowered

hundreds of thousands of inventors, musicians, do-

gooders, filmmakers — and many others — to bring

big dreams to life.

https://www.youtube.com/watch?v=u4tZWpYTso4

Sourceshttp://www.diffen.com/difference/Indiegogo_vs_Kickstarter

https://blog.compete.com/2013/10/30/conversion-rates-crowdfunding-kickstarter-vs-indiegogo/

https://www.indiegogo.com/