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A to Z #fails&wins

@jfloyd

AMY’S BAKING CO.

AMY’S BAKING CO.

# FA I L

L E S S O N : L E T T H E H O T C A K E C O O L

BURGER KING

BURGER KING

# FA I L

L E S S O N : W H E N I N R O M E , D O A S T H E R O M A N S

CHRYSLER

CHRYSLER

CHRYSLER

# FA I L

L E S S O N : K E E P I T S E PA R A T E D .

DOVE REAL BEAUTY

DOVE REAL BEAUTY

# W I N

L E S S O N : C O N N E C T W I T H Y O U R C U S T O M E R S

ENTENMANN’S

ENTENMANN’S

L E S S O N : H A S H TA G J A C K I N G I S J A C K E D U P.

# FA I L

FORD MOTOR COMPANY

FORD MOTOR COMPANY

L E S S O N : S H O W U P … I N A B I G W A Y

# W I N

GAP

GAP

L E S S O N : D I S A S T E R M A R K E T I N G I S E X A C T LY T H A T

# FA I L

HMV

HMV

L E S S O N : TA K E A W A Y T H E K E Y S

# FA I L

#ICEBUCKETCHALLENGE

#ICEBUCKETCHALLENGE

L E S S O N : V I R A L H A P P E N S , A L L B Y I T S E L F.

# W I N

J .P. MORGAN #ASKJPM

J .P. MORGAN #ASKJPM

J .P. MORGAN #ASKJPM

J .P. MORGAN #ASKJPM

L E S S O N : C A R E F U L W H A T Y O U A S K F O R

# FA I L

KENNETH COLE

KENNETH COLE

KENNETH COLE

L E S S O N : D O N ’ T B E T O N E D E A F

# FA I L

LONDON LUTON AIRPORT

LONDON LUTON AIRPORT

# FA I L

L E S S O N : E X P L O I T I N G D I S A S T E R I S G E N E R A L LY F R O W N E D U P O N

MCDONALD’S #MCDSTORIES

MCDONALD’S #MCDSTORIES

MCDONALD’S #MCDSTORIES

L E S S O N : A N T I C I PA T E T H E T R O L L S .

# FA I L

NRA

NRA

L E S S O N : T O T H I N E O W N A U T O P O S T B E T R U E

# FA I L

OREO

OREO

L E S S O N : B E P R E PA R E D , B E A G I L E

# W I N

PIGALLE BOSTON

PIGALLE BOSTON

L E S S O N : T H E C U S T O M E R I S A LW A Y S C O N N E C T E D .

G O # FA I L

Y O U R S E L F

QWIKSTER

QWIKSTER

L E S S O N : D O N ’ T M O V E M Y C H E E S E

# FA I L

RED CROSS

RED CROSS

L E S S O N : B E P R E PA R E D , B E A G I L E

# W I N N I N G

SALES L ION

SALES L ION

L E S S O N : I F Y O U P L A N T I T A N D N U R T U R E I T, I T W I L L G R O W

# W I N

TESCO

TESCO

L E S S O N : L E T T H E H O T C A K E C O O L

# FA I L

UNITED BREAKS GUITARS

UNITED BREAKS GUITARS

L E S S O N : H A N D L E C U S T O M E R S E R V I C E

# FA I L

VIRGIN AIRLINES

VIRGIN AIRLINES

L E S S O N : K N O W Y O U R A U D I E N C E . K N O W Y O U R S E L F.

# W I N

WHEAT THINS

WHEAT THINS

L E S S O N : M E A S U R E T W I C E , C U T O N C E

# FA I L

X-RATED RETRACTION

X-RATED RETRACTION

L E S S O N : A L L P O S T S A R E N ’ T P R I VA T E

# FA I L

YOUTUBE

YOUTUBE

L E S S O N : T R Y S O M E T H I N G C R A Z Y. I T M I G H T J U S T W O R K .

# W I N

ZAPPOS

ZAPPOS

L E S S O N : E M P L O Y E E A D V O C A C Y S TA R T S W I T H H E A R T

# W I N