Zoho Campaigns provides a handful of reports to help you measure
the effectiveness of your email campaigns In this guide wersquoll go
over how to view track and compare real-time reports and how to
improve your marketing strategies based on those reports
A User Guide
Table of content
BASIC REPORTS
I View Reports01
II Reports Summary01
III Advanced Tracking05
IV Compare Campaigns14
V Activities Using Reports15
ADVANCED REPORTS
I Campaign-based Reports17
II List-based Reports24
III Yearly stats30
01
Understanding reports
View Reports
To view reports of your campaigns
From the Navigation toolbar choose Reports and select Sent Campaigns
Select the campaign you want to view reports for
Report Summary
A campaignrsquos report summary includes real-time campaign data campaign
reach metrics opens by time and opens by location giving you an
overview of how well that campaign has performed
Real-time campaign data
Our real-time data reports analyze a great deal of information and present it
in an easily digestible format for you Letrsquos take a look at what each of these
data elements can tell you about your email campaign
Unique opens - Number of individual recipients who have opened your
email campaign
Total opens - Total number of times your email campaign was opened
Here is an example
Number of times Ari opened your email - 4
Number of times Eli opened your email - 3
02
Understanding reports
Number of times Cameron opened your email - 2
Total Opens - 9
Unique Opens - 3
Unique clicks - Number of recipients who have clicked links or buttons in
your email campaign
Total clicks- Total number of times recipients have clicked links or buttons
in your email campaign
Bounces- Number of email delivery attempts that failed
Click-to-open rate (CTOR) - This metric displays the rate of contacts
who opened your email campaign compared to how many clicked the
links in it CTOR is calculated by dividing unique clicks by unique opens
This metric is an important indicator of your campaignrsquos effectiveness
Complaints- Number of recipients who have lodged a complaint against
your email campaign
03
Understanding reports
Campaign reach
Here you can get insights into your campaignrsquos overall reach through both
email and social media
Opens by time
This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email
04
Understanding reports
Opens by location
This geographical map allows you to see where exactly your emails are
being opened This lets you track opens by location and use that data for
segmentation
BenefitsYou can view the exact number of contacts who successfully received
and opened your email campaign by hovering over the countryIt is a
great way to know where the majority of your customers are locatedYou
can use this data to run targeted marketing campaigns in those locations
where maximum response is recorded
Subject and sender detailsThis section provides a preview of your campaign and gives you a quick
rundown of the campaignrsquos subject and sender details
Note In some cases where we are unable to determine
location of a recipient who has opened the campaign you will
be notifiedIf one recipient opens the same campaign in two
different locations opens will be displayed at both locations
whereas the unique open count would remain one
05
Understanding reports
Advanced Tracking
Recipient activity
This page provides a detailed view of your recipientsrsquo activities Recipient
activity is a near accurate metric of your campaignrsquos performance With
this you can make modifications to your marketing efforts in the future
The data consists of the following elements
Sent - You can view the total number of recipients for your email
campaigns
Delivered - You can view the number of emails that were actually
delivered to the recipientsrsquo inboxes
Opened - You can view the number of contacts who have opened the
campaign
Unopened - You can view the number of contacts who are yet to open
the campaign
Clicked - You can view the number of contacts who clicked the links in
the campaign
Unsubscribed - You can view the number of contacts who have
unsubscribed from your mailing list
Marked spam - You can view the number of contacts who have marked
your campaign as spam
Forwards - You can view the number of contacts who have forwarded
your campaign
06
Understanding reports
Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain
of opening and editing every record individually
To mass update a field based on contact activities
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to update
3 Open the Recipient Activity tab
4 Click Mass Update
5 Select the field you wish to update from the drop-down menu
6 Update the field value and click Proceed
7 Click Update to confirm
07
Understanding reports
Click activity
This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map
Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well
From here you can view the following data
Contacts - Number of contacts whorsquove clicked the link
Clicks - Total number of clicks
Occurences - Number of times the link occurs in your email campaign
Link Click Map - The map comes in two versions that you can toggle
between
Total Click Distribution - The individual click percentages for each link
in your email campaign You can use this data to find out which content
your recipients pay more attention to By comparing these percentages
you can more effectively place links in your future campaigns
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
Table of content
BASIC REPORTS
I View Reports01
II Reports Summary01
III Advanced Tracking05
IV Compare Campaigns14
V Activities Using Reports15
ADVANCED REPORTS
I Campaign-based Reports17
II List-based Reports24
III Yearly stats30
01
Understanding reports
View Reports
To view reports of your campaigns
From the Navigation toolbar choose Reports and select Sent Campaigns
Select the campaign you want to view reports for
Report Summary
A campaignrsquos report summary includes real-time campaign data campaign
reach metrics opens by time and opens by location giving you an
overview of how well that campaign has performed
Real-time campaign data
Our real-time data reports analyze a great deal of information and present it
in an easily digestible format for you Letrsquos take a look at what each of these
data elements can tell you about your email campaign
Unique opens - Number of individual recipients who have opened your
email campaign
Total opens - Total number of times your email campaign was opened
Here is an example
Number of times Ari opened your email - 4
Number of times Eli opened your email - 3
02
Understanding reports
Number of times Cameron opened your email - 2
Total Opens - 9
Unique Opens - 3
Unique clicks - Number of recipients who have clicked links or buttons in
your email campaign
Total clicks- Total number of times recipients have clicked links or buttons
in your email campaign
Bounces- Number of email delivery attempts that failed
Click-to-open rate (CTOR) - This metric displays the rate of contacts
who opened your email campaign compared to how many clicked the
links in it CTOR is calculated by dividing unique clicks by unique opens
This metric is an important indicator of your campaignrsquos effectiveness
Complaints- Number of recipients who have lodged a complaint against
your email campaign
03
Understanding reports
Campaign reach
Here you can get insights into your campaignrsquos overall reach through both
email and social media
Opens by time
This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email
04
Understanding reports
Opens by location
This geographical map allows you to see where exactly your emails are
being opened This lets you track opens by location and use that data for
segmentation
BenefitsYou can view the exact number of contacts who successfully received
and opened your email campaign by hovering over the countryIt is a
great way to know where the majority of your customers are locatedYou
can use this data to run targeted marketing campaigns in those locations
where maximum response is recorded
Subject and sender detailsThis section provides a preview of your campaign and gives you a quick
rundown of the campaignrsquos subject and sender details
Note In some cases where we are unable to determine
location of a recipient who has opened the campaign you will
be notifiedIf one recipient opens the same campaign in two
different locations opens will be displayed at both locations
whereas the unique open count would remain one
05
Understanding reports
Advanced Tracking
Recipient activity
This page provides a detailed view of your recipientsrsquo activities Recipient
activity is a near accurate metric of your campaignrsquos performance With
this you can make modifications to your marketing efforts in the future
The data consists of the following elements
Sent - You can view the total number of recipients for your email
campaigns
Delivered - You can view the number of emails that were actually
delivered to the recipientsrsquo inboxes
Opened - You can view the number of contacts who have opened the
campaign
Unopened - You can view the number of contacts who are yet to open
the campaign
Clicked - You can view the number of contacts who clicked the links in
the campaign
Unsubscribed - You can view the number of contacts who have
unsubscribed from your mailing list
Marked spam - You can view the number of contacts who have marked
your campaign as spam
Forwards - You can view the number of contacts who have forwarded
your campaign
06
Understanding reports
Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain
of opening and editing every record individually
To mass update a field based on contact activities
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to update
3 Open the Recipient Activity tab
4 Click Mass Update
5 Select the field you wish to update from the drop-down menu
6 Update the field value and click Proceed
7 Click Update to confirm
07
Understanding reports
Click activity
This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map
Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well
From here you can view the following data
Contacts - Number of contacts whorsquove clicked the link
Clicks - Total number of clicks
Occurences - Number of times the link occurs in your email campaign
Link Click Map - The map comes in two versions that you can toggle
between
Total Click Distribution - The individual click percentages for each link
in your email campaign You can use this data to find out which content
your recipients pay more attention to By comparing these percentages
you can more effectively place links in your future campaigns
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
01
Understanding reports
View Reports
To view reports of your campaigns
From the Navigation toolbar choose Reports and select Sent Campaigns
Select the campaign you want to view reports for
Report Summary
A campaignrsquos report summary includes real-time campaign data campaign
reach metrics opens by time and opens by location giving you an
overview of how well that campaign has performed
Real-time campaign data
Our real-time data reports analyze a great deal of information and present it
in an easily digestible format for you Letrsquos take a look at what each of these
data elements can tell you about your email campaign
Unique opens - Number of individual recipients who have opened your
email campaign
Total opens - Total number of times your email campaign was opened
Here is an example
Number of times Ari opened your email - 4
Number of times Eli opened your email - 3
02
Understanding reports
Number of times Cameron opened your email - 2
Total Opens - 9
Unique Opens - 3
Unique clicks - Number of recipients who have clicked links or buttons in
your email campaign
Total clicks- Total number of times recipients have clicked links or buttons
in your email campaign
Bounces- Number of email delivery attempts that failed
Click-to-open rate (CTOR) - This metric displays the rate of contacts
who opened your email campaign compared to how many clicked the
links in it CTOR is calculated by dividing unique clicks by unique opens
This metric is an important indicator of your campaignrsquos effectiveness
Complaints- Number of recipients who have lodged a complaint against
your email campaign
03
Understanding reports
Campaign reach
Here you can get insights into your campaignrsquos overall reach through both
email and social media
Opens by time
This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email
04
Understanding reports
Opens by location
This geographical map allows you to see where exactly your emails are
being opened This lets you track opens by location and use that data for
segmentation
BenefitsYou can view the exact number of contacts who successfully received
and opened your email campaign by hovering over the countryIt is a
great way to know where the majority of your customers are locatedYou
can use this data to run targeted marketing campaigns in those locations
where maximum response is recorded
Subject and sender detailsThis section provides a preview of your campaign and gives you a quick
rundown of the campaignrsquos subject and sender details
Note In some cases where we are unable to determine
location of a recipient who has opened the campaign you will
be notifiedIf one recipient opens the same campaign in two
different locations opens will be displayed at both locations
whereas the unique open count would remain one
05
Understanding reports
Advanced Tracking
Recipient activity
This page provides a detailed view of your recipientsrsquo activities Recipient
activity is a near accurate metric of your campaignrsquos performance With
this you can make modifications to your marketing efforts in the future
The data consists of the following elements
Sent - You can view the total number of recipients for your email
campaigns
Delivered - You can view the number of emails that were actually
delivered to the recipientsrsquo inboxes
Opened - You can view the number of contacts who have opened the
campaign
Unopened - You can view the number of contacts who are yet to open
the campaign
Clicked - You can view the number of contacts who clicked the links in
the campaign
Unsubscribed - You can view the number of contacts who have
unsubscribed from your mailing list
Marked spam - You can view the number of contacts who have marked
your campaign as spam
Forwards - You can view the number of contacts who have forwarded
your campaign
06
Understanding reports
Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain
of opening and editing every record individually
To mass update a field based on contact activities
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to update
3 Open the Recipient Activity tab
4 Click Mass Update
5 Select the field you wish to update from the drop-down menu
6 Update the field value and click Proceed
7 Click Update to confirm
07
Understanding reports
Click activity
This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map
Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well
From here you can view the following data
Contacts - Number of contacts whorsquove clicked the link
Clicks - Total number of clicks
Occurences - Number of times the link occurs in your email campaign
Link Click Map - The map comes in two versions that you can toggle
between
Total Click Distribution - The individual click percentages for each link
in your email campaign You can use this data to find out which content
your recipients pay more attention to By comparing these percentages
you can more effectively place links in your future campaigns
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
02
Understanding reports
Number of times Cameron opened your email - 2
Total Opens - 9
Unique Opens - 3
Unique clicks - Number of recipients who have clicked links or buttons in
your email campaign
Total clicks- Total number of times recipients have clicked links or buttons
in your email campaign
Bounces- Number of email delivery attempts that failed
Click-to-open rate (CTOR) - This metric displays the rate of contacts
who opened your email campaign compared to how many clicked the
links in it CTOR is calculated by dividing unique clicks by unique opens
This metric is an important indicator of your campaignrsquos effectiveness
Complaints- Number of recipients who have lodged a complaint against
your email campaign
03
Understanding reports
Campaign reach
Here you can get insights into your campaignrsquos overall reach through both
email and social media
Opens by time
This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email
04
Understanding reports
Opens by location
This geographical map allows you to see where exactly your emails are
being opened This lets you track opens by location and use that data for
segmentation
BenefitsYou can view the exact number of contacts who successfully received
and opened your email campaign by hovering over the countryIt is a
great way to know where the majority of your customers are locatedYou
can use this data to run targeted marketing campaigns in those locations
where maximum response is recorded
Subject and sender detailsThis section provides a preview of your campaign and gives you a quick
rundown of the campaignrsquos subject and sender details
Note In some cases where we are unable to determine
location of a recipient who has opened the campaign you will
be notifiedIf one recipient opens the same campaign in two
different locations opens will be displayed at both locations
whereas the unique open count would remain one
05
Understanding reports
Advanced Tracking
Recipient activity
This page provides a detailed view of your recipientsrsquo activities Recipient
activity is a near accurate metric of your campaignrsquos performance With
this you can make modifications to your marketing efforts in the future
The data consists of the following elements
Sent - You can view the total number of recipients for your email
campaigns
Delivered - You can view the number of emails that were actually
delivered to the recipientsrsquo inboxes
Opened - You can view the number of contacts who have opened the
campaign
Unopened - You can view the number of contacts who are yet to open
the campaign
Clicked - You can view the number of contacts who clicked the links in
the campaign
Unsubscribed - You can view the number of contacts who have
unsubscribed from your mailing list
Marked spam - You can view the number of contacts who have marked
your campaign as spam
Forwards - You can view the number of contacts who have forwarded
your campaign
06
Understanding reports
Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain
of opening and editing every record individually
To mass update a field based on contact activities
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to update
3 Open the Recipient Activity tab
4 Click Mass Update
5 Select the field you wish to update from the drop-down menu
6 Update the field value and click Proceed
7 Click Update to confirm
07
Understanding reports
Click activity
This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map
Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well
From here you can view the following data
Contacts - Number of contacts whorsquove clicked the link
Clicks - Total number of clicks
Occurences - Number of times the link occurs in your email campaign
Link Click Map - The map comes in two versions that you can toggle
between
Total Click Distribution - The individual click percentages for each link
in your email campaign You can use this data to find out which content
your recipients pay more attention to By comparing these percentages
you can more effectively place links in your future campaigns
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
03
Understanding reports
Campaign reach
Here you can get insights into your campaignrsquos overall reach through both
email and social media
Opens by time
This graph highlights which times experience the maximum number of opens Scheduling your email campaign to be sent out at the optimal time can have a huge impact on your open rates increasing the effectiveness of your campaign This graph helps you decide the optimal time to send your email
04
Understanding reports
Opens by location
This geographical map allows you to see where exactly your emails are
being opened This lets you track opens by location and use that data for
segmentation
BenefitsYou can view the exact number of contacts who successfully received
and opened your email campaign by hovering over the countryIt is a
great way to know where the majority of your customers are locatedYou
can use this data to run targeted marketing campaigns in those locations
where maximum response is recorded
Subject and sender detailsThis section provides a preview of your campaign and gives you a quick
rundown of the campaignrsquos subject and sender details
Note In some cases where we are unable to determine
location of a recipient who has opened the campaign you will
be notifiedIf one recipient opens the same campaign in two
different locations opens will be displayed at both locations
whereas the unique open count would remain one
05
Understanding reports
Advanced Tracking
Recipient activity
This page provides a detailed view of your recipientsrsquo activities Recipient
activity is a near accurate metric of your campaignrsquos performance With
this you can make modifications to your marketing efforts in the future
The data consists of the following elements
Sent - You can view the total number of recipients for your email
campaigns
Delivered - You can view the number of emails that were actually
delivered to the recipientsrsquo inboxes
Opened - You can view the number of contacts who have opened the
campaign
Unopened - You can view the number of contacts who are yet to open
the campaign
Clicked - You can view the number of contacts who clicked the links in
the campaign
Unsubscribed - You can view the number of contacts who have
unsubscribed from your mailing list
Marked spam - You can view the number of contacts who have marked
your campaign as spam
Forwards - You can view the number of contacts who have forwarded
your campaign
06
Understanding reports
Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain
of opening and editing every record individually
To mass update a field based on contact activities
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to update
3 Open the Recipient Activity tab
4 Click Mass Update
5 Select the field you wish to update from the drop-down menu
6 Update the field value and click Proceed
7 Click Update to confirm
07
Understanding reports
Click activity
This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map
Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well
From here you can view the following data
Contacts - Number of contacts whorsquove clicked the link
Clicks - Total number of clicks
Occurences - Number of times the link occurs in your email campaign
Link Click Map - The map comes in two versions that you can toggle
between
Total Click Distribution - The individual click percentages for each link
in your email campaign You can use this data to find out which content
your recipients pay more attention to By comparing these percentages
you can more effectively place links in your future campaigns
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
04
Understanding reports
Opens by location
This geographical map allows you to see where exactly your emails are
being opened This lets you track opens by location and use that data for
segmentation
BenefitsYou can view the exact number of contacts who successfully received
and opened your email campaign by hovering over the countryIt is a
great way to know where the majority of your customers are locatedYou
can use this data to run targeted marketing campaigns in those locations
where maximum response is recorded
Subject and sender detailsThis section provides a preview of your campaign and gives you a quick
rundown of the campaignrsquos subject and sender details
Note In some cases where we are unable to determine
location of a recipient who has opened the campaign you will
be notifiedIf one recipient opens the same campaign in two
different locations opens will be displayed at both locations
whereas the unique open count would remain one
05
Understanding reports
Advanced Tracking
Recipient activity
This page provides a detailed view of your recipientsrsquo activities Recipient
activity is a near accurate metric of your campaignrsquos performance With
this you can make modifications to your marketing efforts in the future
The data consists of the following elements
Sent - You can view the total number of recipients for your email
campaigns
Delivered - You can view the number of emails that were actually
delivered to the recipientsrsquo inboxes
Opened - You can view the number of contacts who have opened the
campaign
Unopened - You can view the number of contacts who are yet to open
the campaign
Clicked - You can view the number of contacts who clicked the links in
the campaign
Unsubscribed - You can view the number of contacts who have
unsubscribed from your mailing list
Marked spam - You can view the number of contacts who have marked
your campaign as spam
Forwards - You can view the number of contacts who have forwarded
your campaign
06
Understanding reports
Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain
of opening and editing every record individually
To mass update a field based on contact activities
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to update
3 Open the Recipient Activity tab
4 Click Mass Update
5 Select the field you wish to update from the drop-down menu
6 Update the field value and click Proceed
7 Click Update to confirm
07
Understanding reports
Click activity
This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map
Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well
From here you can view the following data
Contacts - Number of contacts whorsquove clicked the link
Clicks - Total number of clicks
Occurences - Number of times the link occurs in your email campaign
Link Click Map - The map comes in two versions that you can toggle
between
Total Click Distribution - The individual click percentages for each link
in your email campaign You can use this data to find out which content
your recipients pay more attention to By comparing these percentages
you can more effectively place links in your future campaigns
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
05
Understanding reports
Advanced Tracking
Recipient activity
This page provides a detailed view of your recipientsrsquo activities Recipient
activity is a near accurate metric of your campaignrsquos performance With
this you can make modifications to your marketing efforts in the future
The data consists of the following elements
Sent - You can view the total number of recipients for your email
campaigns
Delivered - You can view the number of emails that were actually
delivered to the recipientsrsquo inboxes
Opened - You can view the number of contacts who have opened the
campaign
Unopened - You can view the number of contacts who are yet to open
the campaign
Clicked - You can view the number of contacts who clicked the links in
the campaign
Unsubscribed - You can view the number of contacts who have
unsubscribed from your mailing list
Marked spam - You can view the number of contacts who have marked
your campaign as spam
Forwards - You can view the number of contacts who have forwarded
your campaign
06
Understanding reports
Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain
of opening and editing every record individually
To mass update a field based on contact activities
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to update
3 Open the Recipient Activity tab
4 Click Mass Update
5 Select the field you wish to update from the drop-down menu
6 Update the field value and click Proceed
7 Click Update to confirm
07
Understanding reports
Click activity
This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map
Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well
From here you can view the following data
Contacts - Number of contacts whorsquove clicked the link
Clicks - Total number of clicks
Occurences - Number of times the link occurs in your email campaign
Link Click Map - The map comes in two versions that you can toggle
between
Total Click Distribution - The individual click percentages for each link
in your email campaign You can use this data to find out which content
your recipients pay more attention to By comparing these percentages
you can more effectively place links in your future campaigns
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
06
Understanding reports
Mass updateMass Updates are used when you want to update a field for multiple contacts at once with the same value This feature saves you the pain
of opening and editing every record individually
To mass update a field based on contact activities
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to update
3 Open the Recipient Activity tab
4 Click Mass Update
5 Select the field you wish to update from the drop-down menu
6 Update the field value and click Proceed
7 Click Update to confirm
07
Understanding reports
Click activity
This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map
Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well
From here you can view the following data
Contacts - Number of contacts whorsquove clicked the link
Clicks - Total number of clicks
Occurences - Number of times the link occurs in your email campaign
Link Click Map - The map comes in two versions that you can toggle
between
Total Click Distribution - The individual click percentages for each link
in your email campaign You can use this data to find out which content
your recipients pay more attention to By comparing these percentages
you can more effectively place links in your future campaigns
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
07
Understanding reports
Click activity
This allows you to track and analyze all the links embedded in your campaign including text and images links It consists of two sub tabs Link Click Activity and Link Click Map
Link Click Activity - This is a detailed report of the number of times each link was clicked as well as the number of unique clicks per link You can also view recipient details for specific links and find the untracked links as well
From here you can view the following data
Contacts - Number of contacts whorsquove clicked the link
Clicks - Total number of clicks
Occurences - Number of times the link occurs in your email campaign
Link Click Map - The map comes in two versions that you can toggle
between
Total Click Distribution - The individual click percentages for each link
in your email campaign You can use this data to find out which content
your recipients pay more attention to By comparing these percentages
you can more effectively place links in your future campaigns
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
08
Understanding reports
Click-to-Open Rate - Here unique link clicks are divided by unique opens
and expressed as a percentage This tells you how many of the recipients
who opened your email campaign clicked any given link
User agent stats
This enables you to statistically analyze your contactsrsquo most frequently
used devices operating systems desktop email clients and web
browsers This helps you optimize your email campaigns for your contactsrsquo
hardware and software
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
09
Understanding reports
Our user agent data is gathered from contacts opening your emails
This allows us to parse related data about contact devices OS desktop
email clients and web browsers However when email clients such as
Google and Yahoo are involved they suppress the user agent string and
encrypt it through their proxy server We do not receive authentic data
from these proxy servers so we remove this user agent data from our
stats This can lead to discrepancies between the number of email
opens and the user agent stats
Devices and operating systems - This indicates the types of devices
used by your contacts as a percentage When you can see what systems
your customers are using you can optimize your messages for them
Email Clients - This lets you see which email clients your contacts are using
to view your emails
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
10
Understanding reports
Web Browsers - This is where you can see which web browsers your
recipients are using to read your emails and open your links
Top five stats
Here you can view the top five stats for the following data
Top Open Locations - The top 5 locations for your email campaignrsquos open
rate
Top Clicked Links - The top 5 most-clicked links in your email campaign
These stats can help you prioritize and focus on contacts from those
locations while nurturing contacts from other locations You can also find
out which links received the best response and increase the click rates of
other links
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
11
Understanding reports
Social stats
This is an overview of your campaignrsquos reach on different social media
platforms including Facebook Twitter LinkedIn Pinterest and Google+
Webview Stats - This is where you can view statistics about browser-based
email views and contact actions with your campaign on social media
Views by Location - This is a visual report of the geographic locations of
your contacts Use this to see the countries where social media activities are
taking place
Recipient Social Activities - This keeps track of the views clicks likes tweets
shares saves and G+ shares by your contacts
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
12
Understanding reports
Recipient comments
Your email recipients can add comments to email campaigns by clicking
the View in Browser link You have the option to either Publish or Delete
these comments Users in social media who do not want their names to
be revealed will be designated ldquoGuestrdquo
To view Recipient Comments
1 Open the Reports tab
2 Select the Campaign you want to view comments for
3 Click Recipient Comments in the right panel
Note Recipient comments will not be visible to other viewers
until they have been published Recipients can always view
their own comments
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
13
Understanding reports
Bounces and autoreplies
Bounce- A Bounce occurs when an e-mail cannot be delivered to a
specific email address or is rejected by the receiving mail server Bounces
can be classified into two categories
Soft Bounce - This is a temporary delivery issue where the recipientrsquos
mail server rejects your email Reasons for this include a full mailbox
temporarily unavailable mail server or a defunct email account After
three soft bounces the email is reclassified as a hard bounce
Hard Bounce - This is a permanent bounce where the receiving server
rejects your email outright This can happen because of an invalid or
non-existant email address or because your emails are actively being
blocked
Autoreply- When your recipient is away from their account for a while
they may configure an autoreply to let people know that they wonrsquot be
responding right away When they return they will have a chance to view
and respond to the emails
List-based reports
This is a detailed view of your campaign report based on the mailing
lists the email campaign was sent to
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
14
Understanding reports
Compare Campaigns
In order to measure your campaign performance you can compare
your sent campaign reports By comparing campaign reports you can
learn whether your campaignsrsquo reach has increased or decreased over
time and which of your campaigns have been successful From this
data you can parse your contactsrsquo tastes and preferences and fine-tune
your marketing strategies accordingly
To compare the campaign reports
1 From the Navigation toolbar choose Reports and select Sent
Campaigns
2 Mouse over the campaigns that you would like to compare and
check their boxes Three campaigns can be selected at a time
3 Click the Compare Campaigns button in the top-right corner A
consolidated report of all the selected campaigns will appear
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
15
Understanding reports
Activities Using Reports
You can carry out various activities using reports like sharing reports
with other users sharing reports on social media sending followup
campaigns printing campaign reports or previews and downloading
reports as PDF or HTML
Share reportsOnce yoursquove sent a campaign you may want to share the reports with
other users in your organization The Share Reports feature makes this
easy for you through a password protected link When you share a report
generated link the receiving user can view a detailed report summary
To share a campaign report
1 From the navigation toolbar choose Reports and select Sent
Campaigns
2 Select the campaign you want to share reports for
3 Click More in the top-right corner of the screen From the dropdown
list select Share Reports
4 Fill in the following details
Header Details
NameSubject
Access Code
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
16
Understanding reports
5 Click Generate Report Link to generate the report URL
6 You can now share the report link and its access code with other
users
Note Report links expire 15 days from generation Campaign
reports can be shared with anyone A Zoho Campaigns
account is not necessary for access
Share reports on social media
In the top-right corner of the Reports page you will see the Social
Share button Clicking this button will allow you to share your campaign
report on social media platforms
Additional options
Click More in the top-right corner of the Reports page to see a drop-down
menu with the following options
1 View Details
2 Delete
3 Print Campaign Report
4 Download reports as PDF
5 Download reports as HTML
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
17
Understanding reports
Advanced ReportsWith the number of campaigns you send increasing day by day there
is certainly a need for you to monitor the performance of the same in a
more advanced way Zoho Campaigns brings to you advanced reports
that facilitates you with insights on the top five campaigns recently
sent campaigns and a yearly statistic (Campaign-based reports) You can
also view reports of the campaigns sent to a mailing list by choosing
the desired lists (List-based reports) Read on to know how advanced
reports help you learn about the sent campaigns
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent
campaigns most responded campaigns based on opens clicks and the
attached links
1 From the Navigation toolbar choose Reports and select Campaign-
based Reports
You could check your sent campaignsrsquo performance in three different
views Take a look at them here
Top five campaigns
These reports show the first five campaigns and links that have the
best response
Click the Top Five Campaigns tab
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
18
Understanding reports
In top five campaigns we present the data in three categories as follows
Opened Campaigns
This lists the first five campaigns that have the highest number of opens It gives data on the following elements
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
19
Understanding reports
Opens by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later
for segmentation
Clicked CampaignsThis lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were
opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
20
Understanding reports
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
Clicks by Location
This data shows you the top five locations campaign links got opened from and the open count from each country You can use the data later for segmentation
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
21
Understanding reports
Last five campaigns
These reports show the last five campaignsrsquo response with respect to opens and clicks
1 Click the Last Five Campaigns tab
You can view the following data here
Delivered count - Total number of contacts that received your campaign
Open count - Total number of times your campaign was opened
Click count- Total number of times links attached in the campaign were
clicked
Open percentage - Open rate of the campaign in percentage scale
Click percentage - Open rate of the links in percentage scale
Opens by Location
This data allows you to see the locations these five campaigns were
opened from and open count from each country You can use the data
later for segmentation
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
22
Understanding reports
Last 30 days
This section provided you with reports of the campaigns sent in the last
30 days
1 Click the Last 30 Days tab
In last 30 days we present the data in two categories as follows
Opens
The graph here shows data on the open count of campaigns sent in the
last 30 days Use the scroll bar on the bottom of the graph to move to
a different campaign and view its data
Clicks
The graph here shows data on the open count of links attached in
campaigns sent in the last 30 days Use the scroll bar on the bottom of
the graph to move to a different campaign and view its data
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
23
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
Overall Data
This report shows data on the campaign response based on months for the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of the graph
Monthly Data
This report shows campaign-wise data for every month of the selected
year
To view reports of a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
24
Understanding reports
List-based Reports
This is an advanced report that shows how your contacts have
responded to campaigns that you sent top five campaigns and an
yearly data on campaigns all of this particular to a mailing list
1 From the Navigation toolbar choose Reports and select List-based
Reports
2 Select the desired mailing list from the dropdown option present in
the top-right corner
Take a look at the different elements that list-based reports present to
you
Contact data
This gives you data on contacts from the selected mailing list based
on their response to campaigns sent to that list so far This information
will help you encourage the active contacts and focus more on the contacts
that are less active with your nurturing campaigns
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
25
Understanding reports
1 Click the Contact Data tab in List-based Reports
You can view the following data here
Opened
This lists down the contacts who have opened more than one campaigns
sent to the mailing list
Never opened
This lists down the contacts who havenrsquot opened any of the campaigns sent
to the mailing list
Not opened recently
This lists down the contacts who have not opened campaigns sent to the mailing list in recent times which can range from the last one month to the last 12 months
Never received a campaign
This lists down the contacts in the mailing list who have not received
even one campaign
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
26
Understanding reports
Devices and operating systems
This shows the various devices used by your contacts as a percentage
When you can see what systems your customers are using you can
optimize your messages for them
Email clients and Web browsers
This lets you see the email clients your contacts are using to view
your emails and the web browsers they are using to read your emails
and open your links
Opens by location
This data allows you to see the locations your contacts have opened
the emails from
Top five campaigns
These reports show the first five campaigns and links that have the best
response This is similar to the one shown in Campaign-based Reports
but with regard to a particular mailing list
In top five campaigns we present the data in three categories as
follows
Opened Campaigns
This lists the first five campaigns with respect to two entities namely
open percentage and open counts for the selected mailing lists Present
in the graph are information on the following elements
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
27
Understanding reports
Delivered- Total number of contacts that received your campaign
Opens- Total number of times your campaign was opened
Open percentage - Open rate of the campaign in percentage scale
Entities
Open Percentage - The graph displays the top five opened campaigns
based on their open percentage
Open Count - The graph displays those five campaigns that have highest
number of opens
Opens by Location
This data allows you to see the top five locations the campaigns were
opened from and open count from each country You can use the data
later for segmentation
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
28
Understanding reports
Clicked Campaigns
This lists the first five campaigns with respect to two entities namely click
percentage and click counts Present in the graph are information on
the following elements
Opens - Total number of times your campaign was opened
Clicks - Total number of times links attached in the campaign were opened
Click percentage - Open rate of the links in percentage scale
Entities
Click Percentage - The graph displays the top five opened campaigns
based on click percentage of the URLs attached
Click Count - The graph displays those five campaigns that have highest
number of URL clicks
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
29
Understanding reports
Clicked URLs
This shows those five links that received the highest number of visits It
gives data on the following elements
Click count - Total number of times the respective link was opened
Link occurence count - Total number of times the respective link has
occurred in the sent campaigns
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
30
Understanding reports
Yearly stats
In yearly stats we show the performance of campaigns sent to a mailing
list throughout a year
1 Click the Yearly Stats tab
Data for a particular year is represented in two ways
1) Overall Data
This report shows data on the campaign response based on months for
the whole year you have selected
To view reports for a particular year
1 Select year from the dropdown option present in the right corner of
the graph
2) Monthly Data
This report shows campaign-wise data for every month of the selected
year
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
31
Understanding reports
To view reports of a particular year
1 Select year from the drop-down option present in the right corner of
the graph
2 If you want to view data for specific months you have the option to
deselect the remaining months as shown in the image
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved
32
Understanding reports
Contact us
Zoho Corporation4141 Hacienda Drive
PleasantonCalifornia 94588 USA
+1 (888) 900 9646 (USA)+44 (20) 35647890 (UK)
Supportzohocampaignscom
Please feel free to share this document
You can find more details and step by step instruction on our Online Help
Visit httpswwwzohocomcampaigns to sign up for a free account
copy 2019 Zoho Corp All Rights Reserved