Date post: | 03-Aug-2015 |
Category: |
Economy & Finance |
Upload: | logodesignguru |
View: | 1,506 times |
Download: | 0 times |
Create A Design That Sells Itself!
UX DESIGNTHAT CREATES A
BRANDING EXPERIENCE
FOR FINANCIAL COMPANIES
“People Ignore
Designs which Ignore
People”- Frank Chimero
Ever thought
why some
games fascinate
you?Or why you chose
an iPhone over other brands?
The science behind this pleasure is known as UX or User Experience.
Designers carefully
create the user
interface to provide
customers with the best possible user experience.
“Design is not an art. It is about crafting solutions to real
issues.”
- Mark Boulton
Let’s take a closer look at the UX design of
some popular financial
companies
Amerisave Mortgage
Financial company
The Blackstone Group
Financial company
J.P. Morgan
Financial company
Cincinnati Financial CorporationFinancial company
Loews CorporationFinancial company
Do you know
what is the
common thing in these financial firms?
They provide excellent branding
experience!
What is brand
experience? Brand experience is conceptualized as
sensations, feelings, cognitions, and
behavioral responses evoked by brand-
related stimuli that are part of a brand's design and identity, packaging, communications, and
environments.
What makes your brand distinct
from other brands?
Brand Evaluations
Brand Involvement
Brand Attachment
Customer Delight
Brand Personality
Brand experience
affects consumer
satisfaction and loyalty
both directly, and
indirectly through brand
personality associations.
If you wish to see your
brand ranking,
think of how you can
provide your users with a
distinct brand
experience.
These visual design
elements will help
you create good UX design
Stress-Free Navigational Components
Make sure your interface and
information design is there to guide
the user instead of confusing them.
Design like an
ArchitectDesign proper
information paths on your
website to satisfy user
requirements.
Think like a User
Instead of setting goals
for your company, do
it for your users.
User Functionality
Target your customers’
needs, and see if your design is technically
interactive for users.
Insights through ResearchUse techno, ethno, psychographics, or any other form of
research to get customer insights.
The critique will help you in
sketching and re-sketching which will validate your
design.
Product Design and Developme
ntThe basics to keep in mind
for development is
sketch, scribble, and prototype.
Optimize the
Interactive DesignThe science of interaction lies in engagement.
Involve your user at every
step, and talk to them.
TAKE AWAY
Enhance user satisfaction by improving the usability, accessibility,
and pleasure provided in the interaction between the user and the product to get maximum user
retention.
Evaluate the ROI
of a good user
experience and you
would know its importan
ce
Let us help you in providing your users with a better user experience
FOR FURTHER ASSISTANCE
CLICK HERE
Share Your Opinions With Us!