A VISION. A MOVE. A FUTURE.

DEDEMAN GROUP was established in the early 1900s. The Group flourished along with the Republic of Turkey to become one of Turkey’s first global names and most reputable brands through a dynamic growth strategy, and added significant value to Turkish economy.

A wholly family-owned business, DEDEMAN Group is engaged in two main fields of operations, namely tourism and mining.

TourismThe first international hotel chain of Turkey, DEDEMAN HOTELS AND RESORTS INTERNATIONAL, operates a variety of hotels in Turkey and abroad, with accommodation brands across three principal segments satisfying different needs through smart and customer-oriented solutions.

MiningDEDEMAN is among Turkey’s leading private organizations in mining as well. Specializing in chrome, zinc and lead mining, DEDEMAN is without question an asset for the Turkish economy.

DEDEMAN GROUPA HISTORY, ALIVE AND GROWING

DEDEMAN is established.

The 119-room DEDEMAN Ankara

opens as the most modern and

comfortable hotel of its time.

DEDEMAN Antalya and Kapadokya

hotels are inaugurated.

DEDEMAN Rize opens.

DEDEMAN Diyarbakır starts operations.

DEDEMAN Grand Chisinau opens in

Moldova.

DEDEMAN Palandöken Ski Lodge opens its doors as part of

a series of winter tourism investments in Eastern Anatolia.

DEDEMAN Şanlıurfa commences operations.

DEDEMAN Gaziantep as well as DEDEMAN

Damascus, DEDEMAN Palmyra

and DEDEMAN Aleppo in Syria join

the chain.

DEDEMAN launches PARK DEDEMAN,

its second brand, becoming

Turkey’s first hotel management

company to create a second brand.

DEDEMAN Bostancı, İstanbul and

DEDEMAN Oskemen Tavros enter into

service.

PARK DEDEMAN Bostancı, PARK

DEDEMAN Elazığ and PARK DEDEMAN

Trabzon enter into service.

1918 1933 1966 1982 1989 1994 1995 1997 1998 2001 2002 2003 2005 2006 2007 2008 2009 2011 2012 2013 2014 2015 2016 2017

M. Kemal DEDEMAN, undertakes the

construction of the platform on which

Mustafa Kemal Atatürk delivered

his famous speech celebrating the 10th anniversary of the Republic of Turkey.

The first five-star Dedeman hotel in Istanbul opens in

Gayrettepe.

DEDEMAN Palandöken opens

with a capacity of 183 rooms.

DEDEMAN PARK Antalya enters into

service.

DEDEMAN Turizm Yönetim A.Ş. is

established.

DEDEMAN Taşkent opens in Uzbekistan.

DEDEMAN Konya commences operations.

DEDEMAN Princess Sofia and DEDEMAN

Plovdiv, both built in Bulgaria, become new members of the

hotel chain.

DEDEMAN Zonguldak opens.

The 151-room DEDEMAN Erbil and the 125-room PARK

DEDEMAN Gaziantep welcome their first

guests.

PARK DEDEMAN Izmailovo Moscow,

Russia’s first DEDEMAN hotel,

and PARK DEDEMAN Levent open their

doors.

DEDEMAN Tokat commences operations.

DEDEMAN is a genuine asset for our country, and a true source of pride for its investors.

Blending sincerity with the values, traditions and customs of the lands we have made our home, DEDEMAN is among the top global hotel chains in the hospitality industry today, a genuine asset for our country, and a true source of pride for our investors.

As a brand of firsts and a bona fide benchmark for the Turkish tourism, DEDEMAN shares the pride of carrying its deep rooted experience into the future with confidence. It is this confidence that has made DEDEMAN an all-time attractive brand in the eyes of investors.

DEDEMAN HOTELSOUR COUNTRY IS WORTH IT

WHY CHOOSE DEDEMAN? WHAT HAS ALWAYS MADE DEDEMAN A TOP CHOICE?A VARIETY OF HOTEL CONCEPTS FOR A VARIETY OF ACCOMMODATION NEEDS

DEDEMAN;

• isthesecondmostrecognizedhotelbrandamong more than 50 global hospitality brands in Turkey.

• hasahighlyprofessionalbusinessapproachcompared to other hotel operators thanks to the balanced portfolio of invested and leased hotels that complement its expertise in hotel management.

• has blended the world-renowned Turkish hospitality into all of its products and services.

• boasts a deep-rooted experience in operations and sales across Turkey and its neighboring region.

• has served as a veritable school of tourism for the past 45 years, training qualified and committed employees at its sector-leading hotels who continue their career in Turkey and the region. This high sense of loyalty among employees is another testimony to DEDEMAN’s quality and business approach.

DEDEMAN HOTELS AND RESORTS INTERNATIONALA VARIETY OF HOTEL CONCEPTS FOR A VARIETY OF ACCOMMODATION NEEDS

Rediscovered TraditionsUpscale hotels that offer high-levels comfort, service and accommodation during business

and leisure trips to metropolitans and holiday destinations...

Future of City HotelsCity Hotels that respond to the current needs of

businesspeople, delivering customized services at affordable rates with a focused service approach...

Smart & Satisfactory HospitalityCity Hotels that combine quality

accommodation and customized food and beverage services, redefining hospitality

approach for Urban Travelers…

KAZAKHSTAN

TÜRKİYE

IRAK

DEDEMAN Konya

PARK DEDEMANDenizli

PARK DEDEMANLevent DEDEMAN Zonguldak

DEDEMAN Bostancı

DEDEMAN İstanbul

Today, DEDEMAN HOTELS GROUP has 16 active hotels, meeting different demographic needs and requirements.

The aim is to increase this number in the coming years through the adoption of the right structural balance.

DEDEMAN HOTELS & LOCATIONS

PARK DEDEMANBostancı DEDEMAN Tokat

PARK DEDEMANTrabzon

PARK DEDEMANElazığ

DEDEMAN Erbil

DEDEMAN Oskemen Tavros

DEDEMAN Şanlıurfa

PARK DEDEMANGaziantep

DEDEMAN Palandöken

DEDEMAN PalandökenSki Lodge

Transforming Turkish hospitality into a global brand

through 16 hotels across four countries, DEDEMAN

is a genuine asset for any region in which it

operates, thanks to the DEDEMAN culture with a

history going back half a century.

WORTH THE WORLD.

DEDEMAN Hotels, Turkey’s first international hotel chain, provide the same quality with the same enthusiasm for half a century. DEDEMAN Hotels are highly committed to offering the perfect stay and utmost satisfaction to customers all year round, particularly at city and winter hotels.

S T A Y C U R I O U S , S T A Y E X C I T E D ,

S T A Y A T D E D E M A N .

NEXT-GENERATION BUSINESS HOTEL CONCEPT

OF THE CITY: PARK DEDEMAN.

PARK DEDEMAN aims to serve the business

world, offering work and rest at once in a

professional environment and with an innovative

accommodation approach. It is a DEDEMAN brand

that operates in central locations with an elite staff

adept at catering to corporate needs, delivering

solutions to the business world, which is always

characterized with demanding requirements.

Today, PARK DEDEMAN offers business and leisure guests a comfortable and affordable accommodation opportunity, and continues its progress with firm steps…

Future of DEDEMAN. SMART by DEDEMANSMART by DEDEMAN is designed to accommodate Millennium Travelers away from home, through a satisfying hospitality experience and a reasonable price-comfort performance.

Going beyond the delivery of quality accommodation services at affordable prices, it offers a compact, fresh and exciting life style.

SMART by DEDEMAN’s design takes account of millennium travelers’ needs and requirements, as well as investors’ commercial expectations.

SMART by DEDEMAN is set to become a “smart” choice, not only for guests, but also for investors.

TECHNOLOGY

AUTHENTICITY

SMART OPTIONS

APPEALING TREATS

MINDFUL OF PERSONAL NEEDS

BLEISURE

DEDEMAN has a business accommodation capacity of around 450 thousand guests at 16 active hotels, enabled by more than 120 sales representatives specialized in corporate sales, through around 27 thousand organizations and companies as well as approximately eight thousand agents.

Corporate sales representatives contact organizations and companies, and close deals on behalf of DEDEMAN Hotels through the Integrated Revenue Management System and the Cross-Selling Incentive Program.

More than 120 sales representatives

27 thousand organizations and

companies

A total of 8 thousand agents in Turkey and

abroad

450 thousand business travelers

DEDEMAN’s Sales-Oriented Vision

More than 55% of total accommodation is organized by DEDEMAN corporate sales teams.

+55% +80%

DEDEMAN brand enjoys a brand loyalty of over 80% among corporate clients.

PARK DEDEMAN

Levent

6th month

4th month

Market lead in

four months

PARK DEDEMAN

Trabzon

Building on this strong sales support, PARK DEDEMAN Levent obtained a robust market share in only six months after its inauguration.

PARK DEDEMAN Trabzon achieved market leadership only four months after opening.

Solid Market Share

DEDEMAN HOTELSMARKET POSITION

Upper-End Luxury

Luxury

Upper Upscale

Upscale

Upper Midscale

Midscale

Economy

Budget

Limited Service Select Service Full Service

DEDEMAN HOTELS IN NUMBERS

Brands Facilities Rooms

DEDEMAN 10 1.800

PARK DEDEMAN 6 808

SMART by DEDEMAN - -

16 2.608

Brands Facilities Rooms

DEDEMAN 15 2.658

PARK DEDEMAN 15 2000

SMART by DEDEMAN 10 1180

40 5.838

Current Goal 2023

INTERNATIONAL HOTEL CHAIN SERVICES WITH DEDEMAN EXPERTISE…AS TURKEY’S FIRST HOTEL CHAIN, DEDEMAN LEVERAGES ITS EXPERTISE AND KNOW-HOW TO DELIVER TO ITS GUESTS PRIVILEGED SERVICES EXCLUSIVE TO GLOBAL HOTEL CHAINS.

• Pre-opening support

• General hotel management

• Technical consultancy

• Food & beverage concept planning

• International & regional sales

• Marketing

• Corporate communications

• Revenue management

• Digital sales and marketing

• Central reservation

• Financial services

• Central procurement

• Human resources

• Training

• IT support

PRE-OPENING SUPPORTDEDEMAN HOTELS GROUP ALWAYS STANDS BY ITS INVESTORS. INVESTORS THEREFORE FEEL SAFE AND SUPPORTED ALONGSIDE DEDEMAN…

We provide full support at pre-opening, opening and post-opening phases of the projects in which we are involved. This enables our partners to take that their first steps with much higher confidence.

• Concept planning

• Space optimization

• Budgeting

• Technical consultancy

• Food & beverage concept planning

• Selection of indoor materials

SALES, REVENUE AND LOYAL CLUB

• The DEDEMAN Sales & Marketing Team of more than 50 professionals carries out sales and promotion for all group hotels.

• We manage revenues growth through electronic sales and marketing channels, generating growths of over 20%.

• In order to boost the efficiency of sales channels and to create additional sources of revenue, we set sales strategies through business forecasts and optimize income.

• The DEDEMAN LOYAL CLUB membership offers our loyal guests unlimited access to a world of special treatment and services at DEDEMAN HOTELS.

THANK YOU

DEDEMAN HOTELS August 2017