T H U R S D A Y 2 & F R I D A Y 3 D E C E M B E R 2 0 1 0

H O T E L L E P L A Z A B R U S S E L S | I V E D I T I O N

AVisionforEurope’sIPwww.ipsummit.info

Produced by

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and

Official support from

European Commission

European Patent Office

Office of Harmonization for the Internal Market

THURSDAY DECEMBER 2 MORNINGPLENARY DAY 1

8 :00 am Registration and café d’accueil

Keynote speeches moderated by THE WALL STREET JOURNAL EUROPE

9 :00 am Opening address 3 EU Patent : Enlightening the Path to Quick, Cheap, Uniform & Reliable IP

Michel Barnier Commissioner for Internal Market and Services EUROPEAN COMMISSION

9 :20 am Keynote plenary session 3 How IP Will Help Meet the Challenges of the 21st Century> EUROPE AN PATENT SYSTEM  Tailoring performance to future industry needs    \  Reducing costs, improving efficiency   \  Great challenges for the EPO

Benoît Battistelli President EUROPEAN PATENT OFFICE

> INDUSTRY & SERVICES  EU patent and unitary Court system : how to meet industry expectations ?   \  Tackling business needs in IP trade negotiations

Jürgen R. Thumann President BUSINESSEUROPE Chairman of the Advisory Board HEITKAMP & THUMANN GROUP

10 :10 am Closing remarks 3 Trade Relations : Setting Optimal Conditions for IP within Negotiation Frameworks

Karel de Gucht Commissioner for Trade EUROPEAN COMMISSION

10 :30 am Coffee Break

11 :00 am MORNING WORKSHOPS STREAMS 1 TO 4

1. TRADE MARKS 2. PATENT REFORMS I 3. CO-OPERATIVE IP 4. IP & TRADE

1A  EC Study : Industry Views on CTM Improvements

2A  EU Patent v.1 :  What’s Left ?

3A  Research and  Public-Private Patents

4A  Genetic Resources and TK : Life Without Patents ?

1B  Trade Mark in the EU :  Recent Case Law

2B  ECJ Recommendations  on the EU Patent Court

3B  Open Innovation and Private-Collective IP Issues

4B  Green Technologies : Challenging IP ?

1 :00 pm Lunch \ Networking

2 :30 pm AFTERNOON WORKSHOPS STREAMS 5 TO 8

5. DOMAIN NAMES 6. INDUSTRY CHALLENGES 7. IP BUSINESS ASSETS 8. IP & COMPETITION

5A  New gTLD extensions : beware they’re coming in 2011

6A  Automotive :  the Booming Patent Effect

7A  IP Brokerage :  Getting the Most of Your IP

8A  Enforcing IP with  Competition Law

5B  Filing a Cybersquatting Case Today

6B  Counterfeit Drugs :  the Ingredients’ Case

7B  Strategic Planning : Make Others’ IP Crystal Clear

8B  FRAND Debate :  New Twists and Turns ?

5C  Online Brand Valuation : Best Tools & Techniques

6C  Software Patents, Open Source & Business Methods

7C  IP Monetization :  New Business Models

8C  Exploring Ways to Best Value Copyright Online

8 :00 pm Gala Reception

Best Practices for

FRIDAY DECEMBER 3 MORNINGPLENARY DAY 2

8 :00 am Registration and café d’accueil

8 :30 am

Opening address 3 Reconciling the Need for IP Protection with Open StandardsNeelie Kroes Vice-President, Commissioner for Digital Agenda EUROPEAN COMMISSION

8 :50 am Plenary 3 Tomorrow’s Economy Today : Open Innovation, the New Face of R&D ?Value co-creation from an IP perspective   \  Open source : a chance for IP ?   \  Process 2.0 : reordering the company   \  Crowdsourcing : the new outsourcing ?   \  Who will own the IP rights ?

Didier Barret President , EMEA MYLAN, INC

Dr Graham Cross Director, Commercial Alliances & Innovation Acceleration UNILEVER

Chair Dr Jacques Bughin Director MCKINSEY & COMPANY

9 :30 am Plenary 3 Green technologies : How Innovation and IP will Help Meet Environmental GoalsIs increasing patenting a trend ?   \  Does licensing follow a specific path ?    \  Innovation incentive vs. wide access ?   \  IP in UNFCCC framework

Richard D. Austin Vice President and Deputy General Counsel ALSTOM POWER

Carl Horton Chief Intellectual Property Counsel GENERAL ELECTRIC

Chair David Brown President, IP Services Solutions THOMSON REUTERS

10 :00 am Plenary 3 European Commission / Max Planck Study : Shaping the Future of the CTM SystemMargot Fröhlinger Director Knowledge-based Economy, Internal Market & Services DG EUROPEAN COMMISSION

António Campinos President OHIM (Office for Harmonization in the Internal Market)

Chair James Nurton Editor MANAGING IP

10 :30 am Coffee Break

11 :00 am MORNING WORKSHOPS STREAMS 9 TO 12

9. ANTI-COUNTERFEITING I 10. PATENT REFORMS II 11. IP FINANCE 12. GLOBAL IP STRATEGIES

9A  Fighting Counterfeiting at the Doors of Europe

10A  Offices’ Backlogs : Industry Impacts

11A  How Private Equity can Leverage IP ?

12A  Supranational Courts vs. Forum Shopping

9B  Focus : the Role of Express Carriers

10B  The Truths Behind Patent Costs and Quality

11B  Building A Dynamic IP Infrastructure for Europe (2)

12B  Emerging Markets : China, Russia, and ACTA

1 :00 pm Lunch \ Networking

2 :30 pm AFTERNOON WORKSHOPS STREAMS 13 TO 16

13. ANTI-COUNTERFEITING II 14. IP BEST PRACTICES 15. NEW IP CHALLENGES 16. ARBITRATION/MEDIATION

13A  Making Internet a Safer Place for IP

14A  IP Outsourcing : Mitigating Costs and Risks

15A  Benchmarking IP Tax Reforms in Europe

16A  Arbitration / Litigation : a Choice Criteria Analysis

13B  Luxury Goods : Total WarAgainst Counterfeiting

14B  Leading Patent Pools to Sheer Success

15B  Cloud Computing : Keeping IP Under Control

16B  When Faster ADR is Appropriate

4 :45 pm Closing Cocktail

Patents & Trademarks

work

THURSDAY DECEMBER2, 2010 MORNINGWORKSHOPS DAY 1 Stream 1 TRADE MARKS Stream 2 PATENT REFORMS I Stream 3 CO-OPERATIVE IP Stream 4 IP & TRADE

11 :00 am 1A EC Study : Industry Views on CTM Improvements3 The issue of redistribution of the 50% of renewal fees

to National Patent Offices : which legal basis ? 3 What will be the future of the OHIM Co-operation Fund ? 3 Which new roles for the OHIM ?3 How to spend the remaining 300+ M€ of the OHIM surplus3 A thorough look at the EC study commissioned to Max Planck

Catherine Boudot Head of Trademarks LES LABORATOIRES SERVIER \ FRANCE

Tomás Lorenzo Eichenberg Policy Administrator. Unit Industrial Property Rights, DG Markt EUROPEAN COMMISSION \ BELGIUM

Jef Vandekerckhove Trademarks, Designs & Domain Names Portfolio Manager PHILIPS INTELLECTUAL PROPERTY & STANDARDS \ THE NE THERLANDS

Chair Tove Graulund former Chairman MARQUES \ DENMARK

2A EU Patent v.1 : What’s Left ?3 Is the EU Patent at last in the starting blocks ?3 EU Parliament input in the legislative process after entering

into force of the Lisbon Treaty3 Is it possible to overcome or bypass the language problem ?3 What is remaining on the list ?

Lord Daniel Brennan, QC Member, representative of the Labor Party HOUSE OF LORDS \ UNITED KINGDOM

Toine Manders MEP, Member of Internal Market and Consumer Protection Committee EUROPEAN PARLIAMENT \ THE NE THERLANDS

Oliver Varhelyi Head of Unit Industrial Property Rights, DG Markt EUROPEAN COMMISSION \ BELGIUM

Chair Luc Santarelli Managing Partner SANTARELLI \ FRANCE

3A Research and Public-Private Patents3 Setting up joint-ventures for the management of collective IP3 Financing innovation through technology transfer

and venture capital3 Technology transfer : valuation and compensation models3 Drafting public-private contracts3 Fixed or scaled royalty rates, per unit royalties, license fees :

which is best ? When ? For whom ?3 R&D clusters and collective management of IP rights

Stéphane Drouin Vice-President & Head of European Patents PFIZER, INC. \ UNITED KINGDOM

Bernard Marchaison Head of the Intellectual Property Division ESSILOR INTERNATIONAL \ FRANCE

Vincent Ryckaert European Patent Attorney, IP Manager IMEC VZW \ BELGIUM

Chair Dr Jos B. Peeters Managing Partner CAPRICORN VENTURE PARTNERS \ BELGIUM

4A Genetic Resources and Traditional Knowledge : Life Without Patents ?3 Gene-based patents : impact of recent EU and US decisions

(Monsanto, ACLU-Myriad, re Bilski, etc.)3 Towards new business models for biotech companies ?3 What does belong to TK and GR categories, or not ?3 Access and benefit sharing, disclosure requirements :

from study to field implementations ?

Marjan Frik Vice President Legal Affairs KEYGENE NV \ THE NE THERLANDS

Dr Jürgen Schneider Vice President, Global IP and Litigation QIAGEN GMBH \ GERMANY

Jeannette Verbart Director of Intellectual Property, Biotechnology Patents DSM NV \ THE NE THERLANDS

Chair Richard Peet Partner FOLEY & LARDNER LLP \ USA

12 :00 pm 1B Trade Mark in the EU : Recent Case Law3 The Onel case (OBPI decision of 15 Jan. 2010) : what is genuine

use ? How can it impact the TM systems in the EU ? 3 Keyword advertising : has the Court of Justice defined a specific

perimeter ? Impact analysis and perspectives.3 Trademark use state-of-play : exhaustion of rights, comparative

advertisement…

Jacob Eisenberg Director of IP Creation TOMTOM \ THE NE THERLANDS

Yoram Elkaim Head of Legal, Southern Europe GOOGLE \ FRANCE

François Griesmar Legal Counsel, IP BACARDI & COMPANY \ SWITZERLAND

Philippe Vandeuren Legal Director Brands and Innovation ANHEUSER-BUSCH INBEV \ BELGIUM

Chair Annick Mottet-Haugaard President ECTA Partner LYDIAN \ BELGIUM

2B ECJ Recommendations on the EU Patent Court3 What will be the link between the Court of Justice of the EU

and the European Patent Court ?3 What will be its structure ? Will all countries in Europe

have to be represented by member judges ?3 Ratione materiae and Ratione loci : subject matter

and territorial competencies 3 Agreeing a linguistic regime

Carl Josefsson Former Associate Judge of Appeal, Senior Legal Advisor MINISTRY OF JUSTICE \ SWEDEN

Johannes Karcher Judge GERMAN FEDERAL COURT OF PATENTS \ GERMANY

Thierry Sueur Vice-President, Intellectual Property AIR LIQUIDE Chairman, Patents Working Group BUSINESSEUROPE \ FRANCE

Chair Axel Casalonga Founding Partner BUREAU CASALONGA & JOSSE \ FRANCE

3B Open Innovation and Private-Collective IP Issues3 IT, politics, science : the influence of communities

in the making of innovation3 User contributions : to whom belongs the idea,

and who has the right to patent ? 3 How to protect USPs (Unique Selling Propositions) ?3 Which is best : copyright, patent, or open royalty-free models

such as GPL, or creative commons ?3 Licensing users for royalties

Hanns Hallesius Head of Group Intellectual Property ELECTROLUX AB \ SWEDEN

Ulrich Knecht Vice President, Patent Creation and Operations ALCATEL-LUCENT \ GERMANY

Jean-François Serrier Senior Executive VP – General Manager Intellectual Assets Management SOLVAY \ BELGIUM

4B Green Technologies : Challenging IP ?3 Post-Copenhagen : is compulsory licensing a realistic threat ?3 Questioning uncertainties of the United Nations Framework

Convention on Climate Change3 Licensing inventions in various fields for use

as green technologies3 Pre-grant and post-grant issues3 Technology transfer options and patent pools

Thaddeus Burns Senior Counsel, Intellectual Property & Trade GENERAL ELECTRIC \ SWITZERLAND

Kolja Kuse Founder and Chairman TECHNOCARBON TECHNOLOGIES GBR \ GERMANY

Bruno Labadens d’Arc Head of Intellectual Property Department AREVA \ FRANCE

Duncan Park Leading Counsel, Intellectual Property Rights STATOIL ASA \ NOR WAY

Chair Jean-Christophe Troussel Chairman of the European Committee LES INTERNATIONAL \ BELGIUM

1 :00 pm Lunch \ Networking

THURSDAY DECEMBER2, 2010 AFTERNOONWORKSHOPS DAY 1

Stream 5 DOMAIN NAMES Stream 6 INDUSTRY CHALLENGES Stream 7 IP BUSINESS ASSETS Stream 8 IP & COMPETITION2 :30 pm 5A New gTLD extensions : Beware,

They’re coming in 2011 !3 Risks and opportunities with new gTLDs3 What are the right protection mechanisms,

will they be sufficient ?3 Should a “globally protected marks list” be reintroduced ?3 Thick or thin Whois data ?3 Will they be delayed any further ?

Stacey King Senior Internet and IP Counsel RICHEMONT \ UNITED KINGDOM

Ravi Mohindra Head of Legal, Brand & New Media VODAFONE GROUP \ UNITED KINGDOM

Olof Nordling Director, Services Re-lations & Branch Manager ICANN \ BELGIUM

Chair David Taylor Partner HOGAN LOVELLS, LLP \ FRANCE

6A Automotive : the Booming Patent Effect3 How to explain the surge in automotive patent applications3 What will cars look like, five years on ?3 Open innovation vs. technology protection :

time to dismiss the old guard ?3 Are licensing ways evolving ?3 Electric vehicles : leading the market with IP ?3 Is the change sustainable ?

Rémi Bastien Vice President, Advanced Engineering, Research & Materials RENAULT SA \ FRANCE

Dr Werner Fröhling Senior IP Counsel AB VOLVO GROUP \ SWEDEN

Rüdiger Schwarz Senior Patent Counsel PORSCHE AG \ GERMANY

7A IP Brokerage : Getting the Most of Your IP3 Licensing or reselling : which strategies for your intangibles ?3 Best tools for valuation and benchmarking of IP assets3 Cross-industry IP deals : how to adapt to buy-side requirements ?3 How to reach sound pricing on both sell-side and buy-side ?3 Auctions, marketplaces, intermediaries…

what are the best channels to resell IP ?

Wulf Höflich Chief Intellectual Property Counsel EADS NV \ GERMANY

Vincent Pluvinage General Manager, Strategic Acquisitions & Private Equity INTELLECTUAL VENTURES \ USA

Dr Koenraad Wuyts Chief IP Officer, European Patent Attorney ROYAL KPN NV \ THE NE THERLANDS

Raymond Zenkich Partner RED CHALK GROUP LLC \ USA

Chair Patrick Pierre Chief Executive Officer AVENIUM CONSULTING \ FRANCE

8A Enforcing IP with Competition Law3 Cumulating patent infringement and antitrust claims

in international litigation3 Using unfair competition to pursue trademark infringements3 Are antitrust defenses becoming common in patent cases ?

Julia Pike European Public Affairs Director SANDOZ \ BELGIUM

David Simon Chief Patent Counsel INTEL CORPORATION \ USA

Natalia Voruz Associate General Counsel, International MONSANTO COMPANY \ SWITZERLAND

Chair Mélanie Thill-Tayara Partner NORTON ROSE LLP \ FRANCE

3 :45 pm 5B Filing a Cybersquatting Case Today3 WIPO : UDRP developments3 Special procedures for national TLDs : how do they compare ?3 dotTEL recent litigation cases : how to characterize good faith ?3 Are Internationalized Domain Names carrying new risks ?

Eun-Joo Min Head, of the Legal Development Section, Arbitration and Mediation Center WIPO \ SWITZERLAND

Jose M. Checa Legal Counsel, Trade Marks DU PONT DE NEMOURS \ SWITZERLAND

Audrey Yayon-Dauvet Group Intellectual Property Director PERNOD RICARD \ FRANCE

6B Counterfeit Drugs : the Ingredients’ Case3 Raising awareness amongst buyers and suppliers 3 How drug makers can ensure process controls

on the whole manufacturing and supply chain3 Auditing providers / suppliers in such countries as China3 Assessing the cascade of risks from consumer safety to product

recall and brand value harm

Dr Hugo Caro Head of Compound Management & IP GRUPO FERRER \ SPAIN

Nigel Hamilton Quality Intelligence and Strategy, Global Quality SANOFI AVENTIS \ UNITED KINGDOM

Peter de Weerd Vice-President, Global Head of Pharmaceutical IP NOVARTIS \ SWITZERLAND

Chair Matt Moran Vice President APIC (CEFIC) Director PHARMACHEMICAL \ IRELAND

7B Strategic Planning : Making Others’ IP Crystal Clear3 Transparent IP : trend or buzz ?3 Compiling information sources to make IP data talk

on customers, competitors, partners…3 Best tools and techniques for mapping,

rating and drill-down scorecards

Frédéric Caillaud Licensing & Business Development Director L’ORÉAL R&D \ FRANCE

Jako Eleveld Manager, Business Group Consumer Lifestyle PHILIPS INTELLECTUAL PROPERTY & STANDARDS \ THE NE THERLANDS

Maria B. Thompson Director of Intellectual Asset Management Process & Tools MOTOROLA \ USA

Chair Giles Newman Vice President, IP Solutions THOMSON REUTERS \ UNITED KINGDOM

8B FRAND Debate : New Twists and Turns ?3 Discussing DG COMP horizontal cooperation agreements

and DG ENTR review on standardization3 IT : what lays behind Microsoft ?3 Will there be any consequences of Nokia v. Apple ?3 Should there be any exceptions to the FRAND licensing terms ?3 Which patents should become open standards ? Which not ?3 How to define discrimination ?

Gustav Brismark Vice President, Patent Strategy and Portfolio Management ERICSSON \ SWEDEN

William A. Davies Vice President, Standards & Licensing Policy RESEARCH IN MOTION \ UNITED KINGDOM

Ilkka Rahnasto Vice President, Legal and Intellectual Property NOKIA \ F INLAND

Dan Hermele Director of IPR and Licensing QUALCOMM EUROPE \ UNITED KINGDOM

Chair Philippe Rincazaux Partner ORRICK RAMBAUD MARTEL \ FRANCE

5 :00 pm 5C Online Brand Valuation : Best Tools & Practices3 Domain appraisal for sale v. valuation for branding purposes3 Is there an appropriate methodology, or does it belong to art,

due to the variety of cases ?3 Estimating brand presence, impact and awareness on the Web

Evie Kyriakides Senior Marketing Property Manager Regional Trademark Counsel EMEA MARS, INC. \ UNITED KINGDOM

Sophie Pradere Head of IP Europe YAHOO, INC. \ UNITED KINGDOM

A third industrial companyChair Maurice Nussenbaum Founder & Managing Partner SORGEM \ FRANCE

6C Software Patents, Open Source & Business Methods3 Impact of the decision of EPO Enlarged Board of Appeal3 EU Patent : a new opportunity for software patents ?3 Public sector : impacts of Open Source and EUPL on software IP3 Free licensing : bringing patents into the public domain3 Debating re Bilski final decision

Keith Bergelt CEO OPEN INVENTION NETWORK \ USA

Aaron Brodsky Managing Counsel, Patent, Trademark & Copyright Group ORACLE \ USA

Patrice-Emmanuel Schmitz Director EU Management Consulting UNISYS BELGIUM \ BELGIUM

Chair Jonathan Zuck President ACT \ BELGIUM

7C IP Monetization : New Business Models3 Identifying and responding to new business needs

in the intangible assets value chain3 Patent monetization game : who are the buyers,

the sellers and the intermediaries ?3 Is abusive litigation still or more than ever a threat to IP owners ? 3 How to distinguish the friendly NPE from the troll early enough ?

Roberto Dini Founder SISVEL SPA \ ITALY

Leo Longauer Global Lead, Intellectual Property UBS AG \ SWITZERLAND

Philip Stern co-Founder and Chief Executive Officer YET2.COM \ USA

Joseph Villella Vice President, Intellectual Property INFINEON TECHNOLOGIES \ GERMANY

Chair Daniel Papst Managing Director and co-Owner PAPST LICENSING \ GERMANY

8C Exploring Ways to Best Value Copyright Online3 New business models mixing copyrights, licensing & openness3 Is the global license finally the best option for right owners ?3 Graduated penalty systems such as French Hadopi,

UK Digital Economy Bill : will they succeed ?3 Privacy : the last or lost frontier ?

Sandra M. Aistars Assistant General Counsel, Intellectual Property TIME WARNER, INC. \ USA

Sylvie Forbin Vice President, Public & European Affairs VIVENDI SA \ FRANCE

Santiago de la Mora EMEA Print Content Partnership Director GOOGLE BOOKS \ UNITED KINGDOM

Chair Elisabeth Logeais Partner UGGC & ASSOCIÉS \ FRANCE

8 :00 pm Gala Reception

workshops

FRIDAY DECEMBER3, 2010 MORNINGWORKSHOPS DAY 2 Stream 9 ANTI-COUNTERFEITING I Stream 10 PATENT REFORMS II Stream 11 IP FINANCE Stream 12 IP GLOBAL STRATEGIES

11 :00 am 9A Fighting Counterfeiting at the Doors of Europe3 Turkey, Morocco, Bosnia, Russia… : how is the flow

of counterfeit goods compared to China ? Is it changing ?3 How to perform seizures ? How to work closely

with local police enforcement ?3 Do certain countries need further help to improve ?

Bruno Alves Manager, Government and Public Affairs NIKE \ BELGIUM

Tim Lindon Chief Compliance Officer and VP Brand Integrity PHILIP MORRIS INTERNATIONAL MANAGEMENT SA \ SWITZERLAND

Coşkun Yazici Superintendent - Chief of IP Crime Unit İZMİR POLICE DEPARTMENT \ TURKEY

Chair Slobodan Petošević Chief Executive Officer PETOŠEVIĆ \ BELGIUM

10A Offices’ Backlogs : Industry Impacts3 How to treat the global “4.2 million unprocessed patent

applications” problem ?3 How far Europe is concerned ? Is the issue partly addressed ? 3 Patent Prosecution Highways and mutual exploitation of

documents and patent data : is it adapted to the industry needs ?

Maria Teresa d’Antonangelo Chief Operating Officer and Chief Intellectual Property MONDOBIOTECH \ SWITZERLAND

Niclas Morey Director for IP5 and Trilateral Affairs EUROPEAN PATENT OFFICE \ GERMANY

Ton Van Hoef Vice-President and Chief Intellectual Property Counsel ASML \ THE NE THERLANDS

Chair Kim Finnilä European Patent Attorney AWEK INDUSTRIAL PATENTS President EUROPEAN PATENT INSTITUTE \ F INLAND

11A How Private Equity can Leverage IP3 Private equity IP due diligence3 Getting ROI on IP monetization programs : best tools & strategies3 IP-driven LBO or LBO with some IP : which primary

and secondary valuation models ?3 The case of deals focusing exclusively on IP assets 3 Assessing the technology portfolio : a comprehensive view

of possible means3 Using IP to finance present and new acquisitions

Peter D. Holden Partner & Head, IP Investment Group COLLER CAPITAL LIMITED \ USA

Alex Brabers Executive Vice President, Venture Capital GIMV \ BELGIUM

Eric-Jan B. Vink Partner GILDE BUY OUT PARTNERS \ THE NE THERLANDS

Chair Bruce Berman Chief Executive Officer BRODY BERMAN ASSOCIATES \ USA

12A Supranational Courts vs. Forum Shopping3 Will the European Patent Court alter forum shopping strategies ?3 Which countries will be hit ?3 Litigation with the EU Court of Justice and the General Court3 EPO Enlarged Board of Appeal : a first case of petition

for review after EPC 20003 OHIM Boards of Appeal

Dr Francesco Macchetta Director, Intellectual Property BRACCO GROUP \ ITALY

Paul Maier President, Boards of Appeal OHIM \ SPAIN

Allen Norris President LES BENELUX Vice President, Head of Group IP UCB PHARMA \ BELGIUM

12 :00 pm 9B Focus : the Role of Express Carriers3 What is the state of co-operation between carriers and

government customs ? Could it be improved ?3 Local laws on privacy : do they prevent effective controls ? 3 How to pre-identify and select the freight to be submitted to

x-rays, or opened ? How to reduce the risk of false-positives ?3 Is sharing of identity of known counterfeiters effective ?

Martin Brown Global Customs Manager, Regulatory Affairs TNT EXPRESS \ UNITED KINGDOM

Olivier Tsalpatouros Head Customs and International Trade LA POSTE \ FRANCE

Christophe Zimmermann Head of the Fight Against Counterfeiting and Piracy WORLD CUSTOMS ORGANIZATION \ BELGIUM

Chair Lidy-Anne Jeswiet European & Benelux Trademark Attorney, Head of Trademark Practice GEVERS \ BELGIUM

10B The Truths Behind Patent Costs and Quality3 Who will be the winners and the losers of the EU Patent,

based on costs and revenues ?3 Will the European Patent Court reduce the cost of litigation ? 3 Are such initiatives as Patent Prosecution Highways

putting at risk the quality of patents ?3 How to harmonize with no loss ?

Jacques Bauvir Head of the Intellectual Property Department MICHELIN \ FRANCE

Dr Juergen Koch Head of Corporate Intellectual Property ROBERT BOSCH GMBH \ GERMANY

Prof. Bruno Van Pottelsberghe Professor of Economics, Solvay Chair of Technological Innovation ULB \ BELGIUM

George Whitten Vice President, Patent Counsel QUALCOMM EUROPE \ UNITED KINGDOM

Chair Julian Crump Secretary General FICPI Managing Partner, London MINTZ LEVIN \ UNITED KINGDOM

11B Building A Dynamic IP Infrastructure for Europe3 Introducing a pan-European financial marketplace for IP assets3 How to cope with the heterogeneous nature of IPR3 Setting standards for the valuation of patents and trademarks3 EU initiatives compared to the US experience

Jacques Darcy Head of Product Development & Incubation EUROPEAN INVESTMENT FUND \ LUXEMBOURG

Peter Dröll Head of Unit, Innovation Policy Development, DG ENTR EUROPEAN COMMISSION \ BELGIUM

Gerard J. Pannekoek President and Chief Executive Officer IPXI HOLDINGS LLC \ USA

Chair Patrick Terroir Senior Adviser Competitiveness Clusters and Innovation CAISSE DES DÉPÔTS \ FRANCE

12B Emerging Markets : China, Russia, and ACTA3 What is an adequate level of IP protection and enforcement

in EU trade partners ?3 China : will a full stop to technology transfer practices resolve

the situation ? What lies behind bilateral negotiations ?3 Russia : a model for China ? What has changed ?

What is still pending ?3 Are multilateral negotiations in a deadlock ?

The state of play of ACTA

Frédéric Blanc Intellectual Property Manager LACOSTE SA \ FRANCE

Luc Pierre Devigne Head of Unit Public Procurement, Intellectual Property, Trade DG EUROPEAN COMMISSION \ BELGIUM

Xenia Iwaszko Senior International Trade Adviser IFPI \ BELGIUM

Chair Francisco Mingorance Senior Director of Public Policy, Europe BUSINESS SOFTWARE ALLIANCE \ BELGIUM

1 :00 pm Lunch \ Networking

FRIDAY DECEMBER3, 2010 AFTERNOONWORKSHOPS DAY 2

Stream 13 ANTI-COUNTERFEITING II Stream 14 IP BEST PRACTICES Stream 15 NEW IP CHALLENGES Stream 16 ARBITRATION/MEDIATION2 :30 pm 13A Making Internet a Safer Place for IP

3 2nd-hand Internet stores : is zero counterfeit products possible ? 3 Trademarks and keyword advertising on the Internet3 Anti-counterfeiting industry charters : are they effective ? 3 How IPRED might be used by the European Commission ?3 Is ACTA at risk for online shops ?

William Bush Director of Public Affairs ENGLISH PREMIER LEAGUE \ UNITED KINGDOM

Michel Friocourt General Counsel PPR GROUP \ FRANCE

Stefan Krawczyk Senior Director and Counsel Government Relations Europe E-BAY \ BELGIUM

Benoît Tabaka Director of Legal and Regulatory Affairs PRICEMINISTER.COM \ FRANCE

chair David Wood Legal Adviser ICOMP \ UNITED KINGDOM

14A IP Outsourcing : Mitigating Costs and Risks3 When to outsource IP management and when to keep it inside ? 3 How to get the best ROI with knowledge process outsourcing ?3 Taking control over a global IP portfolio structure 3 Consolidating IP agent networks3 Managing the risks associated with intangible assets3 IP policies for Sarbanes-Oxley and ISO standards

Jakob Balling Intellectual Property Specialist ARLA FOODS \ DENMARK

Dr Uwe Over Vice President, Associate General Counsel HENKEL AG & CO KGAA \ GERMANY

Dr Rahul Verma Assistant Vice President Intellectual Property EVALUESERVE \ INDIA

15A Benchmarking IP Tax Reforms in Europe3 France’s R&D tax credit vs. UK and the Canada reference3 Luxembourg : is 80% exemption on all IP and licensing too

much ? 3 The Netherlands’ Innovation Box compared to former Patent Box3 Ireland new IP tax regime : the best ever ?

Shona Merigeault Vice-President, Group Intellectual Property Department LAFARGE \ FRANCE

Werner Stuffer Former Tax Director SIEMENS International Tax Partner PRICEWATERHOUSECOOPERS \ GERMANY

Mike Sufrin Head of Tax ROLLS ROYCE \ UNITED KINGDOM

16A Arbitration / Litigation : a Choice Criteria Analysis3 Costs vs. benefits : is advantage always on the side of ADRs ? 3 Arbitration vs. mediation ? 3 Which ADR procedures for which business cases ? 3 Strategic ROI : when is it best to go for litigation ?

Dr Jürgen Klowait General Counsel E.ON KERNKRAFT \ GERMANY

Wolf Von Kumberg Legal Director Europe NORTHROP GRUMMAN CORPORATION \ UNITED KINGDOM

Hannah F. Tümpel Manager, ICC Dispute Resolution Services INTERNATIONAL CHAMBER OF COMMERCE \ FRANCE

Chair David C.L. Perkins Partner ARNOLD & PORTER (UK) LLP \ UNITED KINGDOM

3 :45 pm 13B Luxury Goods : Total War Against Counterfeiting3 Traffic of counterfeit goods nearing the trillion $/€ ? 3 Fighting in high spheres through government lobbying,

inter-brand co-operation… ? 3 Struggling on the field, in trade fairs, underground markets,

co-operating with police and customs3 Educating consumers about inferiority of fakes,

criminalizing their behaviour when appropriate3 Still not enough ? What has to be done now ?

Guido Baumgartner Chairman of the Council MARQUES Director Global Brand Protection COTY GERMANY GMBH \ GERMANY

Laurence Morel-Chevillet IP Counsel BULGARI SPA \ ITALY

Yves-Alain Sauvage Head of the Trademarks and Anti-Counterfeiting Department CHANEL \ FRANCE

Chair Marilena Garis Trademark Attorney METROCONSULT \ ITALY

14B Leading Patent Pools to Sheer Success3 Pushing international standards beyond the field of IT3 Long Term Evolution : pooling essential patents

and shielding against litigation3 Patent pools for green technologies :

the case of Eco-Patent Commons3 Pharmaceuticals : patent pools as alternatives to compulsory

licensing for AIDS treatment, SARS, exotic diseases, etc. ?

Giustino De Sanctis Managing Director and Director of the Licensing Program SISVEL SPA \ ITALY

Ellen ’t Hoen Head of the Patent Pool Initiative UNITAID \ SWITZERLAND

Jonathan Sage EMEA Policy Lead, Open Standards, Open Source and Intellectual Property IBM CORPORATION \ UNITED KINGDOM

Chair Severin de Wit Managing Partner IPEG CONSULTANCY BV co-Owner IPHIRE \ THE NE THERLANDS

15B Cloud Computing : Keeping IP Under Control3 Data management and copyrights : how to draft agreement

clauses, and ensure that ownership is retained at all times3 Jurisdictions : which ones are competent according to where

data is stored ? What happens if storage is decentralized ?3 Can customer be liable if rented applications infringe patents ?3 Trade secrets : best practices to preserve the adequate levels

of confidentiality

Mike Sax President and Founder SAX.NET \ USA

Pasi Valtonen Director, Intellectual Property Rights TIETO \ F INLAND

Ronald Zink Associate General Counsel MICROSOFT \ FRANCE

Chair Patrick Van Eecke Partner DLA PIPER \ BELGIUM

16B When Faster ADR is Appropriate3 When to consider faster ADR procedures ? 3 Fast Track Arbitration for small IP disputes through

the International Arbitration Rules of AAA/ICDR3 WIPO Expedited Arbitration and Expert Determination rules :

features to bear in mind ?

Mark E. Appel Senior Vice President ICDR (International Centre for Dispute Resolution)

Massimiliano Caforio Legal Director ARTSANA GROUP \ ITALY

Erik Wilbers Director, Arbitration and Mediation Center WIPO \ SWITZERLAND

4 :45 pm Closing Cocktail

* Speakers invited, to be confirmed

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Contact

IP SUMMIT 2010 c/o Premier Cercle™Rue du Collège, 27  B-1050 Brussels, BelgiumTel  +32 2 627 87 20   Fax  +32 2 627 87 21ipsummit@premiercercle.com

The meeting is located at Hotel Le PlazaBoulevard Adolphe Max 118-126B-1000 Brussels,  BelgiumReception    +32 2 278 01 00Fax    +32 2 278 01 01

THURSDAY DECEMBER 2 2010 FRIDAY DECEMBER 3 2010

MorningKeynotes and Plenary Sessions Keynotes and Plenary Sessions

Morning Workshops STREAMS 1 TO 4 Morning Workshops STREAMS 9 TO 12

Noon Lunch \ Networking Lunch \ Networking

Afternoon Afternoon Workshops STREAMS 5 TO 8 Afternoon Workshops STREAMS 13 TO 16

Evening Gala Reception Closing Cocktail

Transport and travel

3 Arrival by airBrussels National (Zaventem) Airport is 14 km from the city centre. Trains run to the Gare du Nord, Gare Centrale and Gare du Midi every 20 minutes.www.brusselsairport.be

3 Arrival by trainBrussels has several main stations  and a dense rail network with  regular trains and attractive fares.Brussels Midi is the main interchange for international services, particularly TGV  (Thalys) and Eurostar.   www.b-rail.be www.thalys.com

Working languageEnglish

1. www.ipsummit.infoRegister through the official website

[ special offer ] 3rd free for 2 delegates at the full rate

2. +32 2 627 87 20 Book your place by phone

3. +32 2 627 87 21 Complete the attached coupon and fax it

4. turn page Complete the coupon and mail it with your payment

5. e-mail Send your details to ipsummit@premiercercle.com

EASY WAYS TO REGISTER

IP 2010 TRENDS

600 Delegates

50%+ In-house counsels

55 Countries represented

150+ Speakers

36 Workshops