Date post: | 21-May-2015 |
Category: |
Marketing |
Upload: | sabinecoste |
View: | 166 times |
Download: | 1 times |
FRANCE
&
# To capitalise on the enthusiasm of the French people for cooking programmes
# To strengthen Electrolux’s image as a brand that embodies the values of conviviality, creativity and self-improvement
OBJECTIVE
RESPONSE
&
# Creation of a co-branded web cooking series, ‘A Vos Toques’ by ELLE à Table and Electrolux. ‘A Vos Toques’ is the first ever web cooking series in France
# Promotion of the web series through an interactive and cross media campaign covering print, web, mobile and social networks, via ELLE à Table and Lagardère’s brand network
A 360° CAMPAIGN
WEB
SOCIAL NETWORKS
# Advertorial# Editorial support
# Co-branded dedicated section# Premium mobile ads# Editorial support
# Co-branded dedicated section# Premium online formats# Editorial support
# Facebook and Twitter buzz
# Broadcasting videos on Youtube
MOBILE
LAGARDERE’S BRAND SUPPORT
#CREATION AND BROADCASTING OF THE WEB SERIES
CO-BRANDED ONLINE & MOBILE SECTIONS 3 PHASES
3. Competition finale and the revelation of the winning pair
2. Broadcasting of the challenges
1. Call for candidates and presentation of the candidates
Users decided the challenges and voted for their favorite candidates
To broadcast the web series
#PROMOTION OF THE WEB SERIES
PRINT ADVERTORIAL ONLINE ADS
Homepage takeover Wide Angle video online
Interstitial
MOBILE ADS
Interstitials and banners
EMERGING AND PREMIUM 360° ADS
To increase traffic to the web series and create a buzz
#PROMOTION OF THE WEB SERIES
360° EDITORIAL SUPPORT
WEB
MOBILE
To increase traffic to the web series and create a buzz
SOCIAL NETWORK PACKAGE
Dedicated tab on ELLE’s Facebook
page
Broadcasting videos from the web series on YouTube in the ELLE videos
Tweets
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39