A Vulcan Mind MeldA Vulcan Mind Meld

ASIDIC Spring 2008 MeetingASIDIC Spring 2008 MeetingConcluding SessionConcluding Session

Dick KaserDick KaserVP, ContentVP, Content

Information Today, Inc.Information Today, Inc.kaser@infotoday.comkaser@infotoday.com

ASIDIC 2008ASIDIC 2008 Will “Free Content” knock Will “Free Content” knock

“For-Fee Content” out of “For-Fee Content” out of geosynchronous orbit?geosynchronous orbit?

Is User Generated Content Is User Generated Content (UGC) a super nova or a (UGC) a super nova or a new galaxy?new galaxy?

Will Open Access (OA) warp Will Open Access (OA) warp the space-time continuum the space-time continuum of Traditional Publishing?of Traditional Publishing?

Will Full Text Will Full Text Searching rocket past Searching rocket past Abstracting and Abstracting and Indexing Services?Indexing Services?

Is Google–Yahoo–Is Google–Yahoo–Microsoft (GYM) The Microsoft (GYM) The Evil Empire or part of Evil Empire or part of The Federation?The Federation?

Will libraries move Will libraries move from Venus to Mars? from Venus to Mars?

POP QUIZIt’s time for a . . .

“Think!” (originally composed by Merv Griffin as “A Time for Tony” . . .)

“jeopardy theme” video results 1-20 of about 100

““Think!”Think!”

“ “Merv Griffin estimated that Merv Griffin estimated that the the Jeopardy!Jeopardy! theme song theme song earned him earned him royaltiesroyalties of over of over $70 million.” $70 million.”

--Wikipedia--Wikipedia

Damages the Market = = | = = Reinforces Work’s Value

What kind ofinformation consumer are you?

AIgnore age &gender

BIgnore age &gender

CIgnore age &gender

DIgnore age &gender

Who are yourcustomers?

Who are yourusers?

SURVEY SAID . . .

Pew TypesPew Types

OmnivoresOmnivores ConnectorsConnectors LacklusterLackluster

VeteransVeterans

MobileMobile

CentricsCentricsProductivityProductivity

EnhancersEnhancersLightLight

but Satisfiedbut Satisfied

Connected Connected

but Hassledbut HassledIndifferentsIndifferents

InexperiencedInexperienced

ExperimentersExperimentersOff the Off the

NetworksNetworks

Pew Internet & American Life Project: Internet Typology Study

Pew TypesPew Types

OmnivoresOmnivores

8%8%ConnectorsConnectors

7%7%LacklusterLackluster

Veterans – Veterans – 8%8%

MobileMobile

Centrics – Centrics – 10%10%ProductivityProductivity

Enhancers - Enhancers - 9%9%LightLight

but Satisfied -but Satisfied -15%15%

Connected but Connected but Hassled – Hassled – 10%10%

Indifferents - Indifferents - 11%11%

InexperiencedInexperienced

ExperimentersExperimenters - - 8%8%

Off the Off the

Networks – Networks – 15%15%

Take the Test Yourself: http://www.pewinternet.org/

BSEC Pew BSEC Pew OmnivoresOmnivores

8%8%ConnectorsConnectors

7%7%LacklusterLackluster

Veterans – Veterans – 8%8%

MobileMobile

Centrics – Centrics – 10%10%

ProductivityProductivity

Enhancers - Enhancers - 9%9%

LightLight

but Satisfied but Satisfied -15%-15%

Connected Connected but Hassled but Hassled – 10%– 10%

Indifferents - Indifferents - 11%11%

InexperienceInexperiencedd

ExperimenteExperimenters - 8%rs - 8%

Off the Off the

Networks – Networks – 15%15%

ASIDIC Survey: C

TOTAL: 18%

Change your answer?

BSEC Pew BSEC Pew OmnivoresOmnivores

8%8%ConnectorsConnectors

7%7%LacklusterLackluster

Veterans – Veterans – 8%8%

MobileMobile

Centrics – Centrics – 10%10%

ProductivityProductivity

Enhancers - Enhancers - 9%9%

LightLight

but Satisfied but Satisfied -15%-15%

Connected Connected but Hassled but Hassled – 10%– 10%

Indifferents - Indifferents - 11%11%

InexperienceInexperiencedd

ExperimenteExperimenters - 8%rs - 8%

Off the Off the

Networks – Networks – 15%15%

ASIDIC Survey: B

TOTAL: 34%

Change your answer?

BSEC Pew BSEC Pew OmnivoresOmnivores

8%8%ConnectorsConnectors

7%7%LacklusterLackluster

Veterans – Veterans – 8%8%

MobileMobile

Centrics – Centrics – 10%10%

ProductivityProductivity

Enhancers - Enhancers - 9%9%

LightLight

but Satisfied but Satisfied -15%-15%

Connected Connected but Hassled but Hassled – 10%– 10%

Indifferents - Indifferents - 11%11%

InexperienceInexperiencedd

ExperimenteExperimenters - 8%rs - 8%

Off the Off the

Networks – Networks – 15%15%

ASIDIC Survey: A

TOTAL: 49%

Change your answer?

BSEC Pew BSEC Pew OmnivoresOmnivores

8%8%ConnectorsConnectors

7%7%LacklusterLackluster

Veterans – Veterans – 8%8%

MobileMobile

Centrics – Centrics – 10%10%

ProductivityProductivity

Enhancers - Enhancers - 9%9%

LightLight

but Satisfied but Satisfied -15%-15%

Connected Connected but Hassled but Hassled – 10%– 10%

Indifferents - Indifferents - 11%11%

InexperienceInexperiencedd

ExperimenteExperimenters - 8%rs - 8%

Off the Off the

Networks – Networks – 15%15%

ASIDIC Survey: D

XXXXXXXXXX

XXNeither Pew nor BSEC consideredBaby Boomers and Millennials per se.

SURVEY GAVE YOU . . .

ASIDIC 2008ASIDIC 2008

Will “Free Content” knock Will “Free Content” knock “For-Fee Content” out of “For-Fee Content” out of geosynchronous orbit?geosynchronous orbit?

Is User Generated Content Is User Generated Content (UGC) a super nova or a (UGC) a super nova or a new galaxy?new galaxy?

Will Open Access (OA) warp Will Open Access (OA) warp the space-time continuum the space-time continuum of Traditional Publishing?of Traditional Publishing?

Will Full Text Will Full Text Searching rocket past Searching rocket past Abstracting and Abstracting and Indexing Services?Indexing Services?

Is Google–Yahoo–Is Google–Yahoo–Microsoft (GYM) The Microsoft (GYM) The Evil Empire or part of Evil Empire or part of The Federation?The Federation?

Fee Fee vs.vs. Free Free

Free content Free content

will prevail.will prevail.

For-fee willFor-fee will

co-exist.co-exist.

Fee Fee vs.vs. Free Free

“There will always be some very rich, deep content that will never be free.” Jeff Massa

Recommend by David Smith:“Free! Why $0.00 Is the Future of Business,” By Chris Anderson, Wired magazinehttp://www.wired.com/techbiz/it/magazine/16-03/ff_free

“Most of the time, the ad model replaces the subscription model, but the need for accuracy at an affordable price pushed Zoom to go free.” – John McGovern“Openness at NYT led to

increased traffic . . . One of the only ones who could do this.” -- Barry Parr

Fee Fee vs.vs. Free Free

Change you answer?

User-Generated ContentUser-Generated Content

A dudA dud

da Bombda Bomb

User-Generated User-Generated ContentContent

“USG is nice, but notreally selling . . . Thereis a resurgence of brand name content.” -- Art Bushnel

“Closed and proprietary systems are under siege and being disrupted. . . . USG can go deep and wide. . . . But is it primetime yet? Can you make any money from it?” -- Jim Fowler

“The Power of the Experts is coming with Web 3.0.” -- Marcia Taylor

“Support DIY, manage trust, openness;disintermediate or be disintermediated.” -- Reid Conrad

User-Generated User-Generated ContentContent

Change you answer?

Open AccessOpen Access

Things will Things will never be the never be the same again.same again.

Everything Everything old will be old will be new again.new again.

Open AccessOpen Access

“Free access to research is an idea that has merit, but Open Access needs to prove it can succeed. . . Unfunded mandates are no way to achieve OA in a sustainable way.” -- Tim Ingoldsby

“The future is not bright for any entity that charges for access . . . There is a dim future, too, for traditional libraries.” -- Rick Anderson“Our industry sometimes moves too slow, because they want reassurance it’s okay.” -- Darrell Gunter

“If it ain’t broke . . .” Karen Hunter

Open AccessOpen Access

Change you answer?

Full-Text Search Full-Text Search vs.vs. A&I A&I

The The algorithm is algorithm is sufficient.sufficient.

Metadata is Metadata is necessary.necessary.

Full-Text Full-Text vs.vs. A&I A&I

“There is a 10x increase in stickiness for sites with concept indexing.” -- Diane Burley“It’s not just

text, but images and video . . . A&I has a great future. . . . The value is in the ontology.” – David Smith

“Structured and unstructured data creates a fingerprint.” – Darrell Gunter

Full Text Full Text vs.vs. A&I A&I

Change you answer?

Google Yahoo! MSN . . .Google Yahoo! MSN . . .

EnemiesEnemies

PartnersPartners

Google Yahoo! Google Yahoo! MSNMSN

“Google does not predominate for research” – Jane Burke

“Google may not work for higher ed, but it works nice for lower ed.” – Jim Fowler

“Whether to fear Google depends on what you are trying to accomplish, the relationships you want to achieve and your business goals.” – Rich Laundry

“Millennials go toGoogle first . . . The library is a good place to go if you have several months.-- Lynn Connaway

Google Yahoo! Google Yahoo! MSNMSN

Change you answer?

A Vulcan Mind MeldA Vulcan Mind Meld

ASIDIC Spring 2008 MeetingASIDIC Spring 2008 MeetingConcluding SessionConcluding Session

Dick KaserDick KaserVP, ContentVP, Content

Information Today, Inc.Information Today, Inc.kaser@infotoday.comkaser@infotoday.com