A-Z of Meetings Industry

Eric Rozenberg, CMM, CMP, HOE, FONAS

President

Ince&Tive sa/nv

A like …

• Associations (for every single profession)

• MPI• Vision• Mission• Facts

MPI Vision

To Build a Rich Global Meetings Industry Community

MPI Mission

To make our members succesfull by building connections through

Knowledge and Ideas

Relationships

Marketplaces

MPI Facts

• 23.000 Members worldwide• 70 chapters (including South Africa and

South Korea) and affiliates• +/- 90 full time employees• Consolidated budget +/- 30 millions $• Offices in Dallas (HQ), Toronto, Luxemburg

and Singapore• MPI Foundation

B like …

• Broad definition of the Industry … if any common one !

• Meetings, Incentive travels, Conferences, Congresses, Exhibitions, Associations, Corporate, DMC’s, Airlines, Hotels, AV, Production, Experience marketing, Events, etc

• And by the way, what is a Meeting ?

Broad definitionA gathering of people at one location and requiring at least one service by at least one external supplier

Ten or more people in either an internal or external meeting

Anything from industry wide

conference to a dinner engagement

Ten or more attendees requiring

offsite meeting space and requiring a

contract

Over ten attendees with travel

An Event is a gathering that

takes place outside of our office

Source: American Express Meetings & Events Best Practice Study

Forms of Fragmentation

Internal Resource Fragmentation

• PA/AA• Meeting planners • Meeting

Department • Marketing Exec.

Meeting Fragmentation

• Incentives • Product Launches • Trade Shows • Training • Team Events

Supplier Fragmentation

• Hotels • Airlines• Catering • Creative Design • Event Planning Agency • Venue • F&B• A/V• Others…

Source: American Express Meetings & Events Best Practice Study

Fragmented Industry

C like …

• Convergence

• Co-Creation

• Connect

D like …

• Dubaï of course !

• GMEC but also• EMEC• PEC-NA• WEC

E like …

Eventview

Event Marketing InstituteMPI Foundation

George P Johnson

F like …

Future Watch

Financial Management

G like …

Global Community

H like …

Hotels

Contracts, negotiations, partnerships, etc

I like …

If you’re still awake … I’ll continue the alphabet

J like …

• Jargon

• David Ogilvy : « Our business is infected with idiots who try to impress by using

pretentious jargon ! »

K like …

• Ken

• Kevin

• Kliman

• Kennedy

• Katie

• Etc

L like …

• Learning & Certification

• At conferences, special programs (Institutes, Platinum, etc)

• CMM, CMP, CAE, CITE, etc

M like …

• Multicultural environment

• Culture Active Tool

N like …

Networks

O like …

Opportunities for lifelong career

So, what’s available?

• Caterer• Conference Centre Event Coordinator• Convention Centre Event Coordinator• Convention & Visitors Bureau Staff• Hotel Convention Services Manager• Hotel Sales Manager• Reservation Services• Site Selection or Venue Selection

Services• Destination Management Companies• Ground Transportation Services• Limousine Services• Tour Companies• Meeting or Event Software Providers• Meeting Suppliers/Badges Sources• Registration Service Companies• Special Event Production Companies• Web Site Designers• Audio/Visual Contractors• Computer Rental Suppliers• Entertainment/Production Agents

• Evaluation Services• Gift and Premium Sources• Interactive/Teambuilding Facilitators• Interactive Audience Response

Systems• Interpreters/Translators• Production Companies• Speaker• Speaker Bureaus• Trainers or coaches• Exhibition Services Contractors• Security Services• Corporate Meeting Planner• Association Meeting Planner• Government Meeting Planner• Professional Congress Organiser• Event Marketing Specialist

P like …

• Professional Fairs

• GIBTM

• EIBTM

• IMEX

• IT&ME

• Etc

Q like …

Questions you might want to ask when we get to « Z »

R like …

Research, information,data, etc

Roi

With few statistics• No common definition

• Statistics with different methodology

• But there is hope:– Tourism Satellite Accounting Extension

Project– RTE, ICCA, MPI with UNWTO– Phase I completed (gap analysis)– Phase II started (communication)– Phase III for 2008

S like …

• Strategy and objectives

• Social Responsibility / Sustainability …• … and much more

• UN Compact• See MPI Website

T like …

• Technology• Daddy, can I have your phone to take a picture ?• Did you use a Cellphone 20 years ago ?• Did you use a Blackberry 10 years ago ?• Did you use Skype conference calls 5 years ago ?• Did you use Linkedin 3 years ago ?• Did you use Instant Yoda Force Messaging one

year ago ?

U like

Unique Industry !

V like …

Volunteers

W like …

War for Talents

X like …

Gen X, Y, Z vs Boomers

Y like …

You !

Z like …

Ze Questions time !

Thank you for your attention

Eric@inceandtive.com

+32-497-559.911