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Software Defined App Experience Platform

for a “Digital World”

Sanjay Kapoor

Vice President Global Marketing

A10 Networks

02242015

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Industry

Disruptions

Major

Of our time

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Disrupted

Advertising

Disrupted

Retail Industry

Disrupted

Media Industry

Disrupted

Consumer

Electronics

Amazing Experience

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Digitization of

information

Amazing

Application

Experience

Online delivery &

business model

innovation

Common ingredient – “Digitalization”

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Amazing Application

Experience

Fast & Always ON

Personalized

Safe-n-Secure

Consistent Globally

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To Survive

& Thrive

Every Business Must

become a Digital Business

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Requires a Dual Role of IT

Going Digital …

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Serving

Thousands

of employees

Application

Availability

App &

Corporate

Data Security

Operational

Excellence

FROMRunning the business

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TOGrowing the business

Serving

Millions of

Customers

Amazing

Application

Experience

Customer

Data Security

Rapid

Innovation

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The Application Network…

Sits between your Apps and your

employees/customers

Application Network

critical in digital transformation & evolving dual role of IT

Customers

Employees

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But the current approach to App Networking is … constrained

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It’s…

Service

OS

Custom H/W

Service

OS

Custom H/W

Service

OS

Custom H/W

Service

OS

Application Policy Controller

ADC

DDoS

Prevention

DeviceFirewall IPS/ID

S

Customers

Employees

Confidential | ©A10 Networks, Inc.

It’s …

Operationally

Complex

Performs at

Network ScaleLimited

To App Control

Defenses are

Inadequate

There is a new box

for everything

Performance

degrades as new

services are added

No ability to personalize

Experience based on user,

Geo & behavior

Customers

Employees

Limited to protection

of Corporate assets

not customer data

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ITS TIME…

The Application Network “Evolved”

Acceleration

Availability

Security

Amazing App Experience

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you need

To Deliver Amazing

App Experiences …

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Mobility

Savvy

Cloud

ReadyThreat

Smart

Software Defined

App Experience Platform

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To be

CLOUD

READY

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Start with a Software Platform

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Software

Platform

REST API

Software Platform

Network & SecurityServices

CustomerApps

DDOS SSLI FW IPS SSLI

Custom H/W Form Factors COTS H/W Virtual

With Rich L4-7 Services

Vendor & 3rd Party

Is Operationally Elegant

Common mgnt. Interface across all services

Enables Rapid Innovation

New services, customer, vendor & 3rd party

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That’sProgrammable for …

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App Experience Platform

FULL REST API

Customer

Big Data App

Premium

Experience

Policy

Premium

Customer

Hi Value

Customer

App Experience Policy

Controller

Dev./Ops Automation Tools

(Puppet/Chef, LogStax, App Dynamics)

App Experience Platform

FULL REST API

DDoS FW ADC

Rapid Cloud Integration &

Application deployment Agility

Contextual & personalized

Experience Control

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App Experience Platform

FULL REST API

Customer

Big Data App

Premium

Experience

Policy

Premium

Customer

Hi Value

Customer

App Experience Policy

Controller

Dev./Ops Automation Tools

(Puppet/Chef, LogStash, App Dynamics)

App Experience Platform

FULL REST API

DDoS FW ADC

Contextual & personalized

Experience Control

Rapid Cloud Integration &

Application deployment Agility

Inflight

data

analytics

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Scales from …

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COTS H/W

VM

DDoS

AEP

VM

FW

AEP

VM

SLB

AEP

Micro Services

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Web-Scale Custom H/W

DDoS

App Experience Platform

FW ADC/WAF

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Web-Scale Custom H/W

DDoS

App Experience Platform

DDoS DDoS

COTS H/W

VM

DDoS

AEP

VM

FW

AEP

VM

ADC/W

AF

AEP

Micro Services

With Common API across all form factors

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To be

THREAT

SMART

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1st … BuildAdequate Defenses

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Data

Internal LAN

DC FW

WAF

SD APP Experience Network

Web apps

Secure from

Outside to inside

ProtectWeb Apps & Customer Data from

DDoS

Outside-In App & Volumetric DDOS

attacksD

Do

S

DD

oS

DD

oS

DD

oS

DD

oS

DMZ

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DC FW

WAF

SD APP Experience Platform

AAM

Outside-InWeb App Attacks

Protect Customer data from

Web apps

!

Secure from

Outside to inside

Internal LAN DMZ

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DMZ

Web apps

Internet Attacks

ProtectInternal Users & against Data exfiltration from

NG FW

SD APP Experience Platform

!

Secure from

Inside to Outside

Internal LAN

Users

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of all Internet

Traffic & growing

rapidly

35%

But … Don’t let the rapid

Growth of SSL Traffic

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“Blind Spot”

… be a

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the SSL “Blind Spotwith SSL Visibility

Uncover

DMZ

Web apps

NG FW

SD APP Experience Platform

!

Secure from

Inside to Outside

Internal LAN

Users

SSLi

SSLi

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Just ….Building

good defenses

is never

enough

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To Keep

Ahead …

of new

threats

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Your Security

Efficacy withDynamic Threat Intelligence

…Increase

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

Dynamic Threat Intelligence

Cloud

Detect

Gather Insights

Validate

Dynamic Threat

Intelligence Updates

Network Activity,

Application Activity

Anomalies

Reputation Lists

Bad Actors

Honeypots

Malware Lists

3rd Party Lists

New Domains

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For

MOBILITY

SAVVY

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FirstCo-locate the App Experience Network close

to the user

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APP Experience Platform

WAFDC FWDDoS

Dev./Ops Tools

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

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SecondApply Experiential and Security Policy to deliver

an amazing experience

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APP Experience Platform

WAFDC FWDDoS

Policy Broker

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

Experiential Policy

Security Policy

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ThirdIf customer/employee moves,

policy moves along … to ensure globally consistent

experience

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Policy Broker

APP Experience Platform

WAFDC FWDDoS

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To Deliver

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Amazing Application

Experience

Fast & Always ON

Personalized

Safe-n-Secure

Consistent Globally

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Mobility

Savvy

Cloud

ReadyThreat

Smart

Software Defined App Experience Platform

Consider A …

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Mobility

Savvy

Cloud

ReadyThreat

Smart

Software Defined App Experience Platform

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World’s Largest Brands “RUN”A10’s ACOS – Software Defined App Experience Platform

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Web GiantsEnterprisesService Providers

3 of Top 4U.S. WIRELESS CARRIERS

7 of Top 10U.S. CABLE PROVIDERS

Top 3CARRIERS IN JAPAN

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What are you

Waiting for?

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Get

STARTEDWith A10 ACOS!

Thank you