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Software Defined App Experience Platform

for a “Digital World”

Sanjay KapoorVice President Global MarketingA10 Networks

02242015

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Industry

Disruptions

Major

Of our time

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Disrupted Advertising

Disrupted Retail Industry

Disrupted Media Industry

Disrupted Consumer Electronics

Amazing Experience

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Digitization of information

Amazing Application Experience

Online delivery & business model

innovation

Common ingredient – “Digitalization”

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Amazing Application Experience

Fast & Always ON

Personalized

Safe-n-Secure

Consistent Globally

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To Survive

& Thrive

Every Business Must become a

Digital Business

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Requires a Dual Role of IT

Going Digital …

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Serving Thousands of employees

Application Availability

App & Corporate Data Security

Operational Excellence

FROMRunning the business

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TOGrowing the business

Serving Millions of Customers

AmazingApplication Experience

CustomerData Security

Rapid Innovation

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The Application Network…

Sits between your Apps and your employees/customers

Application Network

critical in digital transformation & evolving dual role of IT

Customers

Employees

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But the current approach to App Networking is … constrained

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It’s…

Service

OS

Custom H/W

Service

OS

Custom H/W

Service

OS

Custom H/W

Service

OS

Application Policy Controller

ADCDDoSPrevention Device

Firewall IPS/IDS

Customers

Employees

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It’s …

Operationally Complex

Performs at Network Scale

Limited To App Control

Defenses are Inadequate

There is a new box

for everything

Performance degrades as new services are added

No ability to personalize

Experience based on user,

Geo & behavior

Customers

Employees

Limited to protection of

Corporate assets not

customer data

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ITS TIME…

The Application Network “Evolved”

Acceleration

Availability

Security

Amazing App Experience

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you need

To Deliver Amazing App Experiences …

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MobilitySavvy

Cloud Ready

ThreatSmart

Software Defined App Experience Platform

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To be

CLOUD READY

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Start with a Software Platform

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Software Platform

REST API

Software Platform

Network & SecurityServices

CustomerApps

DDOS SSLI FW IPS SSLI

Custom H/W Form Factors COTS H/W Virtual

With Rich L4-7 Services

Vendor & 3rd Party

Is Operationally Elegant

Common mgnt. Interface across all services

Enables Rapid Innovation

New services, customer, vendor & 3rd party

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That’sProgrammable for …

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App Experience Platform

FULL REST API

Customer Big Data App

Premium Experience

Policy

Premium Customer

Hi Value Customer

App Experience Policy Controller

Dev./Ops Automation Tools(Puppet/Chef, LogStax, App Dynamics)

App Experience Platform

FULL REST API

DDoS FW ADC

Rapid Cloud Integration &

Application deployment Agility

Contextual & personalized

Experience Control

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App Experience Platform

FULL REST API

Customer Big Data App

Premium Experience

Policy

Premium Customer

Hi Value Customer

App Experience Policy Controller

Dev./Ops Automation Tools(Puppet/Chef, LogStash, App Dynamics)

App Experience Platform

FULL REST API

DDoS FW ADC

Contextual & personalized

Experience Control

Rapid Cloud Integration &

Application deployment Agility

Inflight data analytics

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Scales from …

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COTS H/W

VM

DDoS

AEP

VM

FW

AEP

VM

SLB

AEP

Micro Services

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Web-Scale Custom H/W

DDoS

App Experience Platform

FW ADC/WAF

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Web-Scale Custom H/W

DDoS

App Experience Platform

DDoS DDoS

COTS H/W

VM

DDoS

AEP

VM

FW

AEP

VM

ADC/WAF

AEP

Micro Services

With Common API across all form factors

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To be

THREAT SMART

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1st … BuildAdequate Defenses

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Data

Internal LAN

DC FW

WAF

SD APP Experience Network

Web apps

Secure fromOutside to inside

ProtectWeb Apps & Customer Data from

DDoS

Outside-In App & Volumetric DDOS attacks

DD

oS

DD

oS

DD

oS

DD

oS

DD

oS

DMZ

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DC FW

WAF

SD APP Experience Platform

AAM

Outside-InWeb App Attacks

Protect Customer data from

Web apps

!

Secure fromOutside to inside

Internal LAN DMZ

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DMZ

Web apps

Internet Attacks

ProtectInternal Users & against Data exfiltration from

NG FW

SD APP Experience Platform

!

Secure fromInside to Outside

Internal LAN

Users

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of all Internet Traffic & growing rapidly

35%

But … Don’t let the rapid Growth of SSL Traffic

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“Blind Spot”… be a

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the SSL “Blind Spotwith SSL Visibility

Uncover

DMZ

Web apps

NG FW

SD APP Experience Platform

!

Secure fromInside to Outside

Internal LAN

Users

SSLi

SSLi

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Just ….Building good defenses is never enough

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To Keep Ahead … of new threats

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Your Security Efficacy withDynamic Threat Intelligence

…Increase

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

Dynamic Threat Intelligence Cloud

Detect

Gather Insights

Validate

Dynamic Threat Intelligence Updates

Network Activity, Application Activity

Anomalies

Reputation Lists

Bad ActorsHoneypots

Malware Lists

3rd Party ListsNew Domains

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For

MOBILITYSAVVY

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FirstCo-locate the App Experience Network close to the user

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APP Experience Platform

WAFDC FWDDoS

Dev./Ops Tools

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

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SecondApply Experiential and Security Policy to deliver an amazing experience

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APP Experience Platform

WAFDC FWDDoS

Policy Broker

APP Experience Platform

WAFDC FWDDoS

APP Experience Platform

WAFDC FWDDoS

Experiential Policy

Security Policy

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ThirdIf customer/employee moves, policy moves along … to ensure globally consistent experience

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Policy Broker

APP Experience Platform

WAFDC FWDDoS

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To Deliver

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Amazing Application Experience

Fast & Always ON

Personalized

Safe-n-Secure

Consistent Globally

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MobilitySavvy

Cloud Ready

ThreatSmart

Software Defined App Experience Platform

Consider A …

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MobilitySavvy

Cloud Ready

ThreatSmart

Software Defined App Experience Platform

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World’s Largest Brands “RUN”A10’s ACOS – Software Defined App Experience Platform

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Web GiantsEnterprisesService Providers

3 of Top 4U.S. WIRELESS CARRIERS

7 of Top 10U.S. CABLE PROVIDERS

Top 3CARRIERS IN JAPAN

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What are youWaiting for?

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Get

STARTEDWith A10 ACOS!

Thank you