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TOURISM AND RIDING EVENTS IN REGIONAL CENTRES MARK LIDDLE JASON ROBILLIARD BICYCLE NETWORK AMBER GARDNER MT BULLER RESORT MANAGEMENT
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TOURISM AND RIDING EVENTSIN REGIONAL CENTRES
MARK LIDDLEJASON ROBILLIARD
BICYCLE NETWORK
AMBER GARDNER
MT BULLER RESORT MANAGEMENT
Outline
1. What benefits do events bring?
2. The 6 filter model
3. Idea Workshop
4. Pitch presentation
5. Closing Comments
Why Events?
1. Economic – from the event itself
2. Return visitation
3. Branding/reputation
4. Human Capital
Why Cycling?
1. Greater Spend
2. Stay longer
3. Return visitation
4. Low cost
The 6 Filters
1. The Sniff Test
2. One Pager – What, why, how, where, when
3. Quick and dirty research
4. Stakeholder sound out
5. Customer thinking
6. A proper plan
6.5 Pilot
The Sniff Test
Concept Appeal of Idea 10%
Expected $ return 50%
Fit with Strategy25%
Ease of Implementation 15%
1= low - 10 = High 1= low - 50 = High 1= low - 25 = High 1= low - 15 = High
Rate the appeal of the overall idea? How inspiring is
the concept?
Consider the potential surplus the project will deliver?
Does the idea dovetail with our event strategy? Does it
conflict?
What are the resources and timing required to deliver? How simply can we build
capacity?
subtotals
Final Score (%)
The 6 Filters
1. The Sniff Test
2. One Pager – What, why, how, where, when
3. Quick and dirty research
4. Stakeholder sound out
5. Customer thinking
6. A proper plan
6.5 Pilot
WORKSHOP
1. Choose an idea from your table
2. Apply steps 1, 2, 3
3. Role play/imagine the response to 4 and 5
4. Prepare your 90 Second pitch
WORKSHOP
1. Choose an idea from your table
2. Apply steps 1, 2, 3
3. Role play/imagine the response to 4 and 5
4. Prepare your 90 Second pitch
The steps -
1. The Sniff Test2. One Pager – What, why, how, where, when3. Quick and dirty research4. Stakeholder sound out5. Customer thinking
Pitch Presentation
Closing Comments
THANK YOU
MARK [email protected]/in/mliddle
JASON [email protected]://au.linkedin.com/pub/jason-robilliard/34/769/a56
AMBER [email protected]://www.linkedin.com/pub/amber-gardner/27/2a0/ba8
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