Global MediaLesson 5: Transparent Exports & Hybrid Programming

L.O: To further understand what is meant by ‘transparent exports’ & ‘hybrid programming’.

Knowledge Check!Answer the following questions. The one with the most correct wins a prize!

1. Who came up with the term “global village”?2. In what decade was the term “global village” first used?3. According to the inventor of the term “global village” what

technology would make it possible for the global village to come into existence?

4. In what industry did the term globalisation first originate?5. What is meant by the term “glocalisation”?6. What does ‘cultural imperialism’ mean?7. What is meant by ‘hegemony’?8. What percentage of the world’s population DOESN’T have

access to broadband internet?9. What is meant by “narrowcasting”?10. What/Who does Pia think the inventor of the term “global

village”, looks like?

A Reminder…

Culturally transparent Exports

E.g. programmes whose format and content is not changed when exported to another country.

Support the idea of the Global Village

The world as a melting pot of “all” cultural influences.

Only the names and presenters change.

Many programmes which fall into this category are those with a global capitalist emphasis (i.e. making money is good & business is extremely competitive and ruthless!) e.g. Deal or No Deal!

Hybrid Programmes E.g. programmes the

content of which is localised even if format is ‘foreign’.

Prove and disprove globalisation

Formats & content is “glocalised”

Show how global and local cultural influences on people can intermingle

They reflect the difference in cultural and moral ideology which survives the globalising trend!

They offer a fusion of the global and the local!

Activity – in pairs. Use the internet to find three hybrid

programmes. (Examples not used in class!) Your three examples must be different to each

other in the following ways;1. One must be culturally transparent.2. One must be an imported format with some

minor cultural changes.3. One must be an imported format with more

significant cultural changes that reflect ideological differences between the nation whre the product was first shown & the new host nation.