Date post: | 06-Apr-2018 |
Category: |
Documents |
Upload: | mediastudentc11 |
View: | 224 times |
Download: | 0 times |
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 1/18
Ko qde| qe{} lgh} {gxr chlke prglxm| x}h* lh~hjgp gr mdejjhoah ngrc} eol
mgo~ho|kgo} gn rhej chlke prglxm|}7
\dh lgmxcho|er{ qdkmd gxr |hec mrhe|hl qe} rhje|koa |g
ne}dkgo |rhol} eol dgq |dh{ ennhm| |hhoeahr}/ Gxr klhej eahreoah |de| qh |dgxad ebgx| qe} 58#54 {her
gjl}/ Qh lhmklhl |g mejj gxr lgmxcho|er{
‚Ne}dkgo6 Px}dhl |g |dh Jkck|}–/ Qh ej}g
lhmklhl |g ekr |dh lgmxcho|er{ go Mdeoohj < e|
; pc/ En|hr lgkoa rh}hermd ko|g lknnhrho|
mdeoohj} qdkmd mgxjl }dgq gxr lgmxcho|er{*
qh lhmklhl |g mdgg}h Mdeoohj < bhmex}h gn
dgq pgpxjer |dh mdeoohj k} ngr |dhkr lgmxcho|erkh}* }dgqkoa g~hr 2
lgmxcho|erkh} phr qhhi/ Qh ej}g ngxol |de| lgmxcho|erkh} erh cg}|
qe|mdhl lxrkoa |dh dgxr} gn 4#; pc qdkmd qgxjl brkoa ko e bkaahr
exlkhomh |g gxr lgmxcho|er{/
Nrgc |dh ~hr{ }|er| gn gxr prgfhm| gn mrhe|koa e lgmxcho|er{* |dh qdgjh |hec del
lknnhrho| iogqjhlah gn lgmxcho|er{ mgo~hr}kgo} qdkmd qhrh |dho x}hl ko gxr
lgmxcho|er{/ Qh ej}g aekohl iogqjhlah nrgc gxr rh}hermd ko|g lgmxcho|erkh} qdhrh
qh qe|mdhl lgmxcho|erkh} eol |ggi ko#lhp|d og|h} nrgc hemd goh qh qe|mdhl qdkmd
dhjphl x} ah| }gch ~ejxebjh klhe} ngr gxr gqo lgmxcho|er{ qh qhrh agkoa |g mrhe|h/
\dh |e}i qdkmd qe} }h| ngr x} |g mgcpjh|h qe} |g mgo}|rxm| |dh gphokoa nk~h ckox|h}
gn e lgmxcho|er{* hoebjkoa |dh |hec |g ngmx} prkcerkj{ go rh}hermd ko|g g|dhr
lgmxcho|er{ ko|rglxm|kgo}/ Ko grlhr ngr gxr lgmxcho|er{ |g de~h e prgnh}}kgoej nhhj
|g k|* qh ohhlhl |g ho}xrh qh komjxlhl e} ceo{ mgo~ho|kgo} e} rhejk}|kmejj{ pg}}kbjh/
En|hr jggikoa e| gx| rh}hermd og|h} ko|g |dh nkr}| nk~h ckox|h} gn g|dhr lgmxcho|erkh}*
qh lhmklhl |de| |dh nkr}| gb}|emjh ko gxr |e}i qe} agkoa |g bh |dh gphokoa cgo|eah*
}gch|dkoa qdkmd ejj lgmxcho|erkh} bge}|* ceikoa k| e mgo~ho|kgo qdkmd qe} e
ohmh}}k|{ ngr gphokoa }huxhomh ko |dh lgmxcho|er{/ \dh gphokoa }huxhomh} gn
lgmxcho|erkh} mgo}k}| gn e cgo|eah gn }dg|} nrgc qk|dko |dh lgmxcho|er{ k|}hjn/ \dh
gphokoa }huxhomh qe} mex}koa prgbjhc} bhmex}h k|‛} xolgxb|hlj{ goh gn |dh cg}|
kcpgr|eo| per|} |g e lgmxcho|er{* eol qh mgxjlo‛| lhmklh xpgo qdkmd mjkp} |g x}h ko
|dh cgo|eah/ \dh mjkp} |de| qgxjl bh pjemhl ko |dh cgo|eah ohhlhl |g bh |dgrgxadj{
|dgxad| gx| bhngrh qh mgo}|rxm|hl k| e} k|‛} |dh nkr}| nhq }hmgol} |de| |dh exlkhomh meo
}hh eol k| ohhl} |g ah| |dhkr e||ho|kgo eol jhe~h |dhc qk|d e ~ejxebjh nkr}|#kcprh}}kgo/Qh bhaeo |g }dxnnjh |drgxad |dh mjkp} qh |dgxad qgxjl ko|rkaxh |dh ~khqhr eol ak~h
|de| ~ejxebjh nkr}|#kcprh}}kgo/ Qh* e} e |hec* lhmklhl |g ag qk|d |dh cg}| ko|rkaxkoa
mjkp} qdkmd qkjj mep|xrh |dh exlkhomh‛} e||ho|kgo/ \dh mjkp} qh lhmklhl |g ag qk|d
qhrh |dh ko|hr~khq qk|d Ohkj E|qhjj eol |qg ~gkmh pgp}/ Qh lhmklhl |g x}h |dh}h
mjkp} ko grlhr |g rhk|hre|h |dh |k|jh gn gxr lgmxcho|er{ eol qde| k| k} ebgx|* ne}dkgo
|rhol} eol |dh hnnhm|} k| de} go |hhoeah jk~h}/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 2/18
Qh del eo klho| e| |dh bhakookoa gn gxr lgmxcho|er{* eaeko ngjjgqkoa e mgo~ho|kgo/
Qdho qh qhrh ko |dh rh}hermd eol pjeookoa }|eah eol qh qhrh rh}hermdkoa go
lgmxcho|erkh}* qh og|kmhl |de| h~hr{ }koajh lgmxcho|er{ |de| qh qe|mdhl del eo
klho| bhngrh |dh lgmxcho|er{/ \dh klho| k} }gch|dkoa qdkmd |hjj} |dh ~khqhr} qde|
mdeoohj |dh lgmxcho|er{ k} go eol qde| k|‛} ebgx|* qde|‛} go en|hrqerl} h|m/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 3/18
Eog|dhr mgo~ho|kgo qdkmd qh lhmklhl |g ngjjgq qe} |dh mep|kgo} qdkmd erh ko |dh
lgmxcho|er{/ Ejj lgmxcho|erkh} de~h }gch }gr| gn mep|kgo ko |dh lgmxcho|er{ eol
|dh{ erh x}xejj{ x}hl lxrkoa |dh nkr}| nhq }hmgol} gn eo ko|hr~khq |g jh| |dh exlkhomh
iogq qdg k} bhkoa ko|hr~khqhl eol |dh prgnh}}kgo gn |dh phr}go qdg k} bhkoa
ko|hr~khqhl/ Qh ej}g lhmklhl |g x}h e }phmkej hnnhm| gp|kgo ko grlhr |g nelh ko |dh
mep|kgo} qdkmd qhrh ellhl ko/
E} {gx meo }hh nrgc |dh Kceah} bhjgq* qh celh aggl x}h gn |dh mep|kgo}/
Eog|dhr erhe ko qdkmd qh ngjjgqhl mgo~ho|kgo} qdkj}| mrhe|koa gxr lgmxcho|er{ qe}
qdho qh qhrh rhmgrlkoa gxr ko|hr~khq}/ Bhngrh qh }|er|hl rhmgrlkoa |dh ko|hr~khq}*
qh |dgxad| ebgx| |dh mgo~ho|kgo} qdkmd erh ngjjgqhl b{ prgnh}}kgoej lgmxcho|erkh}
go e rhaxjer be}k}/ En|hr lgkoa }gch rh}hermd* qh ngxol |de| |dh cefgrk|{ gn
ko|hr~khq} ko lgmxcho|erkh} ngjjgq mgo~ho|kgo}/ \dh qe{ ko qdkmd qh ngjjgqhl
mgo~ho|kgo} qdho qh qhrh rhmgrlkoa qe} |dh nreckoa gn |dh ko|hr~khq}/ Qh jhn| e
}pemh ebg~h |dh dhel gn gxr ko|hr~khqhh}* |dh ko|hr~khqhh} goj{ |ggi xp
epprgtkce|hj{ dejn gn |dh nrech eol |dh ko|hr~khq} del chlkxc mjg}h#xp}/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 4/18
Bg|d gn ko|hr~khq} mgo|ekohl mx|eqe{} |g h}|ebjk}dkoa }dg|} ko grlhr |g ak~h |dh
exlkhomh cgrh gn e ~k}xejj{ }|kcxje|koa htphrkhomh/
Gxr lgmxcho|er{ ej}g mgo|ekohl ~gkmh g~hr} ko mhr|eko per|} gn |dh lgmxcho|er{*
eaeko ngjjgqkoa eog|dhr mgo~ho|kgo/ ^gkmh g~hr} erh x}hl |g ak~h |dh exlkhomh e
lh}mrkp|kgo gn qde|‛} |g mgch gr ko|rglxmh }gch|dkoa/ Qh rhmgrlhl g~hr ~gkmh g~hrgomh qh del gxr lgmxcho|er{ graeok}hl eol oherkoa |dh nkoej hlk|} ngr |dh
lgmxcho|er{ }g qh iohq qdhrh qh qgxjl ohhl |dh ~gkmh g~hr |g bh pjemhl/
Qdho qh ellhl |dh ~gkmh g~hr* gr eo{ g|dhr }gxol mjkp} qh qhrh agkoa |g ell ko |dh
lgmxcho|er{* qh ho}xrhl |de| |dh }gxol jh~hj} qhrh mgo}k}|ho| |drgxadgx| |dh
lgmxcho|er{ elfx}|koa |dhc qdho ohhlhl/
Goh gn |dh mgo~ho|kgo} qdkmd qh* e} e argxp
mdejjhoahl qe} |g komjxlh ~gkmh pgp} ko gxr
lgmxcho|er{/ Qh lhmklhl |g komjxlh ~gkmh pgp} ko
gxr lgmxcho|er{ e} qh ngxol ko derl |g nkjj xp |dh 8ckox|h} gn |dh lgmxcho|er{ eol qh lhmklhl |g
komjxlh ~gkmh pgp}/ \dh ~gkmh pgp} qhrh Ko ]gjkdxjj*
qdhrh qh e}ihl |hhoeahr} |dhkr |dgxad|} go ne}dkgo
|rhol}/ Prgnh}}kgoej lgmxcho|erkh} lgo‛| mgo|eko
~gkmh pgp}* cheokoa qh mdejjhoahl |dk} mgo~ho|kgo/
Eog|dhr mgo~ho|kgo qdkmd qh mdejjhoahl qdkj}| mrhe|koa gxr 8 ckox|h lgmxcho|er{
qe} de~koa ko|hr~khq$}+ qk|d htphr|}/ Gxr lgmxcho|er{ goj{ mgo|ekohl 2 ko|hr~khq}*
bg|d qk|d }|enn nrgc |dh ]gjkdxjj ]kt|d Ngrc Mgjjhah/ Qh lhmklhl mdejjhoah |dh
mgo~ho|kgo e} qh }|rxaajhl |g nkol eo ‚htphr|– rhje|hl |g gxr lgmxcho|er{* ne}dkgo
|rhol}/
Qdho qh qhrh hlk|koa gxr lgmxcho|er{* qh |ggi el~eo|eah gn |dh |ggj} ko Nkoej Mx|
Htprh}} eol x}hl hlk|koa |hmdokuxh}/ Goh gn |dh hlk|koa |hmdokuxh} qdkmd qh x}hl
qe} nelh |reo}k|kgo}/ Qh lhmklhl |g x}h |dk} hlk|koa |hmdokuxh e} qh lk}mg~hrhl nrgc
gxr rh}hermd |de| bjemigx| nelh} erh x}hl go e rhaxjer be}k} ko lgmxcho|erkh}/ Qh ej}g
celh x}h gn }|rekad|#mx|} qdho qh qeo|hl |g ag nrgc goh }mhoh* }|rekad| ko|g eog|dhr
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 5/18
}mhoh/ Qh x}hl }|rekad|#mx|} cekoj{ ko |dh gphokoa cgo|eah* |g mx| nrgc goh mjkp |g
eog|dhr/
Bhjgq k} gxr relkg |rekjhr ko Aereah Beol/ K de~h eoog|e|hl |dh kceah bhjgq ko grlhr
|g }dgq qdhrh |dh }gxol bk|h} erh* qdhrh |dh }gxol jh~hj} qhrh elfx}|hl eol |dh
bemiargxol cx}km qdkmd qe} mrhe|hl/
Qdho qh qhrh rh}hermdkoa eol eoej{}koa g|dhr relkg |rekjhr}* qh og|kmhl |de| ejj gn
|dh relkg |rekjhr} mgo|ekohl }gxol bk|h} nrgc |dhkr lgmxcho|er{/ \dh}h }gxol bk|h}
qhrh |dh cg}| mgo|rg~hr}kej }gxol bk|h} ko |dh lgmxcho|er{ ko grlhr |g e||rem| |dh
e||ho|kgo gn g|dhr}9 qh lhmklhl |g lg |dh }ech/ E} qhjj e} komjxlkoa }gxol bk|h} nrgc
|dh lgmxcho|er{* qh ej}g komjxlhl e ~gkmh g~hr* lh|ekjkoa qde| mdeoohj* |kch eol le{
|dh lgmxcho|er{ qkjj bh go/
Qdho qh qhrh mrhe|koa |dh relkg |rekjhr* qh |rkhl |g ho}xrh |de| |dh }gxol jh~hj qe}
mgo}k}|ho| |drgxadgx| |dh =8 }hmgol} gn |dh relkg |rekjhr* fx}| e} qh lkl ngr |dh
lgmxcho|er{/ Ko grlhr |g emdkh~h |dk}* qh ohhlhl |g rhlxmh |dh }gxol jh~hj} gn }gch
gn |dh mjkp} e} |dh{ qhrh |gg jgxl mgcperhl |g |dh g|dhr mjkp}/
Qh ej}g elfx}|hl |dh }gxol jh~hj} ko grlhr ngr |dh ~gkmh g~hr |g bh dherl/ Qdho |dh
~gkmh g~hr qe} pje{koa* qh rhlxmhl |dh }gxol gn |dh bemiargxol cx}km }g |dh ~gkmh
g~hr mgxjl he}kj{ bh dherl/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 6/18
Bhjgq k} |dh nkoej ~hr}kgo gn gxr jk}|koa ko |dh ceaevkoh er|kmjh/ K de~h eoog|e|hl |dh
jk}|koa} peah |g }dgq |dh mgo~ho|kgo} qdkmd qhrh ngjjgqhl qdho mrhe|koa |dh jk}|koa}
peah/
Ce}| Dhel
\kch* le{ eol
mdeoohj gn qdho
k| qkjj bh }dgqo/
Uxg|h} nrgc
lgmxcho|er{
Uxg|h} nrgc
lgmxcho|er{
E} {gx meo }hh nrgc |dh eoog|e|kgo}* gxr jk}|koa} peah ngjjgq e jg| gn lknnhrho|
mgo~ho|kgo}/ Qh ngjjgqhl }kcpjh mgo~ho|kgo} lxrkoa |dh mrhe|kgo prgmh}} }xmd e} |dh
|k|jh* dhelhr eol ngg|hr/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 7/18
Dgq hnnhm|k~h k} |dh mgcbkoe|kgo gn {gxr ceko prglxm| eol eomkjjer{ |ht|}7
Ko ahohrej* K nhhj |de| |dh
lgmxcho|er{* |dh relkg
|rekjhr eol |dh jk}|koa} peah
mgoohm| qk|d goh eog|dhr
uxk|h qhjj/ Goh gn |dh
rhe}go} qd{ K phr}goejj{ bhjkh~h |dk} k} bhmex}h qh ht|rem|hl }gxol mjkp} nrgc |dh
lgmxcho|er{ eol pjemhl |dhc ko |dh relkg |rekjhr/ Nxr|dhrcgrh* |dh ~gkmh g~hr ngr |dh
klho| go |dh lgmxcho|er{ qe} |dh }ech phr}go qdg lkl |dh ~gkmh g~hr go |dh relkg|rekjhr* eaeko }dgqkoa |de| |dh{ mgcbkoh qhjj |gah|dhr/ Qh ej}g komjxlhl uxk|h e
mgo|rg~hr}kej uxg|h qdkmd qe} ko |dh lgmxcho|* qdkmd qh px| ko|g |dh relkg |rekjhr/
\dk} k} eo ht|rem| qdkmd qkjj bh chcgrebjh |g |dg}h qdg de~h }hho |dh lgmxcho|er{/
\dh jk}|koa} peah nhe|xrh} e dxah kceah gn |dh ~gkmh pgp qdkmd qe} rhmgrlhl gx|}klh
gn |dh }dgp* ohq jggi/ \dk} kceah mg~hr} e jg| gn |dh peah eol k| k} qe} e aggl mdgkmh
gn eo kceah |g x}h go |dh jk}|koa} peah lxh |g |dh nem| |de| k| jkoi} ko ~hr{ qhjj qk|d
gxr |gpkm lxh |g |dh mjg|dh} |dh |hhoeahr qdg k} bhkoa ko|hr~khqhl k} qherkoa eol
qdhrh }dh k} }|eolkoa* gx|}klh gn e pgpxjer mjg|dh} }dgp/
Eog|dhr qe{ ko qdkmd qh de~h ceoeahl |g mgcbkoh |dh lgmxcho|er{* |dh relkg
|rekjhr eol |dh jk}|koa} peah k} }kcpj{ b{ ihhpkoa |dh mdeoohj* |dh le{ |dh
lgmxcho|er{ k} agkoa |g bh }dgqo eol |dh |kch k|‛} agkoa |g bh }dgqo htem|j{
|dh }ech/ Qh |dgxad| ebgx| |dh}h |dkoa} bhngrh mrhe|koa hemd lknnhrho| e}phm|
gn |dh qgri eol lhmklhl go e }xk|ebjh |kch* mdeoohj eol le{/ Ihhpkoa |dh}h
|dkoa} |dh }ech cheo} |de| k| qkjj mgcbkoh h~hr{|dkoa |gah|dhr eol ceih k|
}hhc e} prgnh}}kgoej e} pg}}kbjh/ Ej}g* b{ lgkoa |dk}* K nhhj qh de~h mrhe|hl e
mjher breol klho|k|{/
K nhhj e} |dgxad |dh relkg |rekjhr qe} prgbebj{ |dh bh}| e}phm| gn ejj = |e}i} e} K |dgxad|
k| |erah|hl gxr |erah| exlkhomh |dh bh}|* ejgoa}klh |dh lgmxcho|er{/ \dh rhe}go qd{ Knhhj |dk} k} bhmex}h |dh bemiargxol cx}km ko |dh relkg |rekjhr qe} uxk|h xpbhe| eol
qgxjl ah| |hhoeahr} e||ho|kgo} }|rekad| eqe{ kn |dh{ qhrh |g dher k|/ ]e{koa |dk}*
dgqh~hr* K ej}g nhj| |dh lgmxcho|er{ qe} |erah|hl phrnhm|j{ e| gxr |erah| exlkhomh*
qdkmd qe} cekoj{ 5>#5; {her gjl}/ \dh rhe}go qd{ K nhhj |dk} k} bhmex}h |dh
lgmxcho|er{ k} be}hl xpgo e rhej k}}xh xpgo |hhoeahr} |gle{* |dh prh}}xrh} |g jggi
aggl/ \dk} cheo} |de| k| qgxjl bh klhej ngr |dhc |g qe|md k|/ K ej}g nhhj |de| |dh nem|
|de| qh del del e jg| gn ko|hr~khq} eol ~gkmh pgp} nrgc |hhoeahr} |drgxadgx| |dh
lgmxcho|er{* k| eaeko }dgqhl k| qe} epprgprke|h ngr gxr |erah| exlkhomh/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 8/18
Goh gn |dh eomkjjer{ |e}i} qdkmd K |dgxad| mgxjl de~h bhho }jkad|j{ ej|hrhl qe} |dh
jk}|koa} peah/ K nhhj e} |dgxad |dk} qe}o‛| |erah|hl epprgprke|hj{ |g |dh |erah| exlkhomh
lxh |g |dh nem| |de| |dh kceah go |dh jhn| deol }klh gn |dh lgxbjh peahl }prhel mgxjl
de~h bhho gn e |hhoeahr bhkoa ko|hr~khqhl gr gn }gch|dkoa qdkmd qkjj e||rem| e||ho|kgo
cgrh/ Ej}g* K nhhj |dhrh k} |gg cxmd |ht| go |dh jk}|koa} peah/ \dk} cheo} k| ce{ og|
epphej |g erh |erah| exlkhomh e} |hhoeahr} ckad| og| qeo| |g rhel e jgoa er|kmjh/
Ko}|hel* K nhhj e} |dgxad goh peah }dgxjl de~h bhho mg~hrhl b{ |dh |ht|* |dh g|dhr b{
goh lgckoeo| kceah* gr e ~erkh|{ gn lknnhrho| kceah}/
G~hrejj* K nhhj e} qh lkl e aggl fgb mgcbkokoa |dh
Lgmxcho|er{ qk|d |dh eomkjjer{ |e}i}/ \dh{ ejj
}gxol
Eol jggi jkih |dh{ erh ejj nrgc |dh lgmxcho|er{*
Ceikoa |dhc e }xk|ebjh qe{ |g hnnhm|k~hj{
el~hr|k}h
\dh lgmxcho|er{/ \dh lgmxcho|er{ k} htmk|koa
eol K} be}hl ergxol e aggl |gpkm mdgkmh ngr gxr
|erah| Exlkhomh/ \dh relkg |rekjhr k} htmk|koa*
xpbhe| eol Mgo|rg~hr}kej/ \dh er|kmjh ej}g
mgcbkoh} qhjj e} k| Mgo|eko} }dg|} nrgc |dh
lgmxcho|er{/ \dh nem| |de|
Bg|d |dh lgmxcho|er{ eol |dh eomkjjer{ |e}i} }|e{ mgo}k}|ho| go qde| mdeoohj* |kch
eol le|h |dh lgmxcho|er{ qkjj bh go ej}g }dgq} |dh{ mgcbkoh qhjj/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 9/18
Qde| de~h {gx jherohl nrgc {gxr exlkhomh nhhlbemi7
Gomh qh del mgcpjh|hl gxr ceko eol eomkjjer{ |e}i}* qh qhrh ak~ho nhhlbemi b{
g|dhr }|xlho|} ko grlhr |g }hh dgq qh phrngrchl ko hemd |e}i eol dgq aggl |dh
lgmxcho|er{* relkg |rekjhr eol jk}|koa} peah qe}/
Lgmxcho|er{ Nhhlbemi
Gxr nhhlbemi ngr gxr lgmxcho|er{ mgo}k}|hl gn hkad| lknnhrho| uxh}|kgo/ Dhrh erh |dh
rh}xj|} ko pkh mder|} bhjgq/
Mdgkmh gn \gpkm7
Nkjckoa* ]dgg|koa . Ce|hrkej
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 10/18
Hlk|koa ]g ^khqhr Meo Xolhr}|eol Cheokoa
X}koa }gxol eol cx}km epprgprke|hj{
X}h gn Hnnhm|}
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 11/18
Epprgprke|hoh}} ngr |erah| exlkhomh
Prgnh}}kgoejk}c gn Lgmxcho|er{
G~hrejj Re|koa
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 12/18
Nrgc |dh lgmxcho|er{ nhhlbemi* qh ngxol gx| bg|d |dh qheioh}}h} eol |dh }|rhoa|d}gn gxr lgmxcho|er{/ \dh bh}| nhhlbemi qh ag| nrgc |dh hkad| uxh}|kgo} qh e}ihl qe}
|dh epprgprke|hoh}} ngr gxr |erah| exlkhomh qdhrh qh ceoeahl |g ah| < htmhjjho|* 2
~hr{ aggl eol = aggl re|koa}/ \dk} cheo| |de| gxr lgmxcho|er{‛} bkaah}| }|rhoa|d qe}
|dh nem| |de| k| qe} phrnhm|j{ ekchl e| gxr |erah| exlkhomh/ Goh gn |dh qgr}| rh}pgo}h}
nrgc |dh hkad| uxh}|kgo} qe} |dh epprgprke|hoh}} gn |dh }gxol eol cx}km/ K qe}o‛|
}xrprk}hl b{ |dk} nkolkoa lxh |g |dh nem| |de| qh ejrhel{ iohq qh delo‛| x}hl cx}km
cxmd eol qdhrh qh lkl x}h k|* qh lklo‛| x}h k| hnnhm|k~hj{/ Ellk|kgoejj{* |dh }gxol
jh~hj} ko |dh lgmxcho|er{ qhrho‛| mgo}k}|ho|* ak~koa x} e qgr}h rh}pgo}h nrgc |dh
nhhlbemi/ K iohq bhngrh |dh nhhlbemi |de| gxr }|rhoa|d qgxjl bh |dh nem| |de| k| k}
ekchl e| gxr |erah| exlkhomh epprgprke|hj{ e} qdho qh qho| gx| rhmgrlkoa* qh ejqe{}
del ko gxr ckol} |de| k| ohhl} |g bglh qhjj qk|d gxr |erah| exlkhomh/ K qe} uxk|h
}xrprk}hl e| |dh nem| |de| gxr nkjckoa* }dgg|koa eol ce|hrkej ag| aggl nhhlbemi lxh |g
|dh nem| |de| K |dgxad| |de| |dh nem| |de| qh lklo‛| de~h ‚htphr|– rh~khq} qgxjl jgqhr
gxr nhhlbemi rh}xj|} ngr |dh uxh}|kgo/
E} qhjj e} ah||koa nhhlbemi ngr |dh lgmxcho|er{* qh ej}g ag| nhhlbemi ngr gxr relkg
|rekjhr/ Bhjgq k} |dh pkh mder| gn gxr nkolkoa} nrgc gxr nhhlbemi/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 13/18
E} {gx meo }hh nrgc |dh pkh mder| ebg~h* qh ag| ~hr{ aggl nhhlbemi ngr gxr relkg
|rekjhr/ K qe}o‛| }xrprk}hl |de| qh ag| }xmd aggl nhhlbemi9 |dh goj{ }xrprk}h qe} |dh
ne}| |de| }gchgoh ae~h |dh |rekjhr 1'50/ \dh rhe}go qd{ K qe}o‛| }xrprk}hl b{ |dh
rh}xj|} qe} bhmex}h qh ho}xrhl |de| qh kcprg~hl gxr relkg |rekjhr nrgc |dh nhhlbemi
qh qhrh ak~ho/ \dh nhhlbemi qh qhrh ak~ho qe} |g }dgr|ho goh gn gxr }gxol bk|h}*
x}h cgrh ko|hrh}|koa }gxol bk|h} eol ho}xrh |dh }gxol jh~hj} erh mgo}k}|ho|/ Qh |ggi
|dk} nhhlbemi go bgerl eol qh celh elfx}|cho|} |g |dh }gxol jh~hj} }g k| rhcekohl
mgo}k}|ho| |drgxadgx|/ Qh ej}g rhlxmhl |dh jgoah}| }gxol mjkp eol qh ej}g ag| goh
ohq }gxol mjkp qdkmd celh k| cgrh ko|hrh}|koa eol cgrh mgo|rg~hr}kej qdkmd K} qd{ K
bhjkh~h k| qe} cerihl dkadj{/
Nkoejj{* |dh jk}|koa} peah nhhlbemi/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 14/18
E} {gx meo }hh nrgc |dh pkh mder|* |dh jk}|koa} peah ag| htmhp|kgoej nhhlbemi qk|d
<0( gn |dh phgpjh e}ikoa ak~koa k| 4'50 eol =0( ak~koa k| ;'50* }dgqkoa k| qe} gxr
}|rgoah}| eomkjjer{ |e}i/ Dgqh~hr* K qe}o‛| htphm|koa }xmd aggl rh}pgo}h nrgc |dh
jk}|koa} peah e} K |dgxad| k| mgo|ekohl e jg| gn |ht| eol |dh kceah} qhrh h{h me|mdkoa/
Dgq lkl {gx x}h chlke |hmdogjgakh} ko |dh mgo}|rxm|kgo eol rh}hermd* pjeookoa
eol h~ejxe|kgo }|eah}7
Qdho prglxmkoa gxr lgmxcho|er{ eol eomkjjer{ |e}i}* qh x}hl e qklh reoah gn
lknnhrho| |hmdogjga{* derlqerh eol }gn|qerh* }gch qdkmd qh qhrh neckjker qk|d*
g|dhr} qh qhrho‛|/ Qh ej}g x}hl |hmdogjgakh} qdho
qh qhrh lgkoa gxr kok|kej rh}hermd go |dkoa} }xmd e}
prgnh}}kgoej lgmxcho|erkh}* relkg |rekjhr} eol jk}|koa}peah}/ Qh x}hl mje}} nemkjk|kh} }xmd e} Qkolgq}
PM‛} qdkmd qe} cekoj{ x}hl ngr ko|hroh| rh}hermdkoa
eol }gch|dkoa x}hl |g qe|md eol jk}|ho |g prh~kgx}
lgmxcho|erkh} eol relkg |rekjhr}/ Nxr|dhrcgrh* qh
x}hl |hjh~k}kgo} qdho qh qhrh qe|mdkoa
lgmxcho|erkh} ko gxr }perh |kch e| dgch/ Eog|dhr
mje}} nemkjk|{ |de| qe} x}hl qe} e prgfhm|gr/ \dk} qe}
x}hl |g lk}pje{ |dh lgmxcho|er{ qh qe|mdkoa ko mje}} go |dh qdk|h bgerl/
Qdho qh qhrh lgkoa gxr kok|kej rh}hermd
eol eoej{}k}* |dkoa} }xmd e} [gx\xbh eolgo#lhceol }hr~kmh} }xmd e} BBM kPje{hr
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 15/18
eol < go lhceol qe} ~hr{ dhjpnxj/ Qh x}hl [gx\xbh/mgc |g nkol eo{ ~klhg eol |r{
|g xpjgel k| |g Bjgaahr/mgc ko grlhr |g neckjkerkvh gxr}hj~h} qk|d dgq |g x}h |dh
bjgaakoa }k|h/ Qh x}hl |dh go lhceol qhb}k|h} }xmd e} < go lhceol ko grlhr ngr x} |g
nkol gxr}hj~h} lgmxcho|erkh} }kckjer |g gxr gqo |gpkm eol eoej{}h |dhc* dhjpkoa x}
qdkj}| mrhe|koa |dh lgmxcho|er{ e} qh pkmihl xp go }gch kcpgr|eo| mgo~ho|kgo}
qdho eoej{}koa g|dhr lgmxcho|erkh}/
Ko grlhr ngr x} |g lg e rh}hermd eol pjeookoa* qh del |g x}h |dh
ko|hroh| qdkmd pje{hl e dxah per| ko e}}k}|koa gxr argxp go qde|
|gpkm qh qhrh agkoa |g }xrrgxol gxr lgmxcho|er{ go/ X}koa
qhb}k|h} }xmd e} Aggajh dhjphl x} qk|d |dk} en|hr qh x}hl k| ko grlhr
|g nkol gx| |dh je|h}| k}}xh} agkoa go ko |dh qgrjl |gle{/
E} cho|kgohl
ebg~h* qh x}hl
d||p6''qqq/Bjgaahr/mgc ko grlhr |g xpjgel eol }dgqme}h |dh kolk~klxej |e}i} hemd
|hec chcbhr del |g merr{ gx|* e} qhjj e} xpjgelkoa |dkoa} }xmd e} qde| qh del lgoh
ko mje}} eol gxr prgarh}}kgo go |dh lgmxcho|er{ eol eomkjjer{ |e}i}* e} qhjj e} |dh
nkok}dhl ~hr}kgo} gn hemd/ K lklo‛| nkol Bjgaahr/mgc ~hr{ x}hnxj ngr }h~hrej rhe}go}/
Goh gn |dh rhe}go} qd{ K lklo‛| nkol K x}hnxj qe} lgqo |g |dh nem| |de| |dhrh qe}o‛| eo
epprgprke|h lrea eol lrgp |ggj* jhelkoa |g e prgbjhc/ Qdho K |rkhl |g cg~h kceah}
ergxol* |dh{ lklo‛| ag qdhrh K qeo|hl |dhc |g eol kn K del cgrh |deo go kceah ko |dh
bjga pg}|* K ngxol |de| qdho K qe} |r{koa |g cg~h |dh kceah} ergxol* |dh |qg kceah}
qgxjl ihhp }qeppkoa pjemh}* bhmgckoa e prgbjhc ngr ch/ K ej}g ngxol |de| qdho
xpjgelkoa kceah}* |dh{ qgxjl |eih e jgoa |kch |g jgel xp eol |dhrh qe} e cetkcxc
nkjh }kvh qdkmd mgxjl bh xpjgelhl/ Ej|dgxad Bjgaahr/mgc qe} uxk|h eoog{koa e|
|kch}* k| del }gch pg}k|k~h e}phm|}/
Bjgaahr Ko|hrnemh
Gomh jgaahl go|g bjgaahr* {gx erh arhh|hl b{
|dh Le}dbgerl peah qdkmd ejjgq} x}hr} |g }hh
|dh g|dhr argxp‛} bjga} eol ejjgq x}hr} |g }hhqdkmd argxp qe} |dh je}| |g pg}| eol |dh le|e gn
|dh je}| pg}|/
]dgq} le|e gn je}| pg}|
Ebkjk|{ |g mrhe|h ohq pg}|}
eol hlk| prh~kgx} goh}/
Ejjgq} {gx |g ~khq |dh
bjga} gn |dh g|dhr argxp}/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 16/18
\ggj |g ell ~klhg}
\ggj |g ell kceah}
Gp|kgo |g ell |k|jh}
|g bjga pg}|}/
\ht| erhe |g ko}hr|
eo{|dkoa nrgc |ht|
|g ~klhg}/
Bx||go} |g pxbjk}d
pg}| gr }e~h k|/
E pkhmh gn derlqerh qdkmd qe} x}hl
qe} e }meoohr/ Qh x}hl e }meoohr ko
grlhr |g |xro gxr pephr qgri qdkmd qh
lkl* }xmd e} |dh eoej{}k} gn
lgmxcho|erkh} eol relkg |rekjhr}* |g e lkak|ej ~hr}kgo }g qh qgxjl bh ebjh |g xpjgel k|
}gch|dkoa go|g bjgaahr/mgc he}kj{/ \dh eoej{}k} |de| qh lkl qe} lgoh go |dh pephr
qk|d |dh |hcpje|h }g qh iohq qh del |g lg k| go |dh pephr eol }meo k| ko grlhr |g px| k|
go|g |dh bjga/
\dh kceah go |dh jhn| kn |dh
ko|hrnemh qdho ellkoa eo kceah
|g {gxr bjga pg}|/ E} {gx meo }hh*
{gx meo hk|dhr xpjgel eo kceah
nrgc e qhb}k|h gr eo kceah go{gxr derl lrk~h/ [gx meo ej}g
mdeoah |dh }kvh eol |dh je{gx| gn
|dh kceah/
[gx meo xpjgel ~klhg} nrgc {gxr
derl lrk~h gr {gx meo ah| ~klhg}
nrgc }k|h} }xmd e} [gx\xbh b{
ho|hrkoa ko |dh ~klhg |k|jh/
E ohq pkhmh gn |hmdogjga{ derlqerh qdkmd qh x}hl qe} e ~klhg
rhmgrlhr/ Qh delo‛| x}hl |dk} prh~kgx}j{ }g qh ohhlhl e
lhcgo}|re|kgo go dgq |g qgri eol x}h |dh ~klhg rhmgrlhr eol
dgq |g lg |dkoa} }xmd e} vggckoa ko eol ah||koa |dh rkad|
brkad|oh}} qdho rhmgrlkoa/ Qh ej}g x}hl |dh ~klhg rhmgrlhr ko
grlhr |g |eih }|kjj kceah} gn |dkoa} }xmd e} }dgp}/ \dh ~klhg rhmgrlhr qdkmd qh x}hl
qe} e Meogo DL ~klhg rhmgrlhr/ \dk} qe} }gjhj{ x}hl lxrkoa |dh mgo}|rxm|kgo }|eah
qdho qh qhrh mep|xrkoa gxr ngg|eah ngr |dh lgmxcho|er{/ Qh mgxjl pje{bemi |dh
ngg|eah qdkmd qh del |eiho qdkmd qe} e ~hr{ x}hnxj nhe|xrh gn |dh ~klhg rhmgrlhr/
Nxr|dhrcgrh* k| qe} ~hr{ he}{ |g xpjgel gxr ngg|eah nrgc |dh mechre }|rekad| go|g |dh
PM/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 17/18
Qh x}hl e |rkpgl lxrkoa |dh mgo}|rxm|kgo }|eah lxh |g |dh nem| |de| qh qhrh x}koa e
~klhg rhmgrlhr/ \dh |rkpgl qe} x}hl }g |de| |dh ngg|eah qh mrhe|hl qe} }dei{ bx| qe}
ko}|hel }|hel{/ E| nkr}|* qh del |rgxbjh x}koa |dh |rkpgl e} qh lklo‛| iogq dgq |g
cgxo| |dh mechre go|g |dh |rkpgl eol qh ej}g ngxol k| derl |g ah| |dh |rkpgl jh~hj*
dgqh~hr* |dh ch|hr jh~hj go |dh |rkpgl lkl dhjp x} |g phrngrc |dk} |e}i/ En|hr jggikoa
bemi e| gxr lgmxcho|er{* K nhhj qh mgxjl de~h x}hl |dh |rkpgl ngr e nhq }mhoh} e} |dhmechre }hhchl |g bh cg~koa ko }gch gn |dh mjkp} ko |dh lgmxcho|er{/
E} qhjj e} x}koa e |rkpgl qdkj}| rhmgrlkoa* qh ej}g x}hl
dhelpdgoh}/ Ej|dgxad qh lklo‛| x}h |dk} h~hr{ |kch qh
rhmgrlhl ngg|eah* k| qe} ~k|ej qdho qh qhrh nkjckoa gxr
ko|hr~khq} eol ~gt pgp}/ \dh dhelpdgoh} dhjphl qdho qh qhrh
rhmgrlkoa ngg|eah qdkmd ohhlhl |dh }gxol |g bh phrnhm|* k|
ejjgqhl x} |g }hh qdh|dhr |dh }gxol qe} jgxl hogxad |g bh dherl eol qdh|dhr |dhrh
qe} eo{ xoohmh}}er{ ogk}h} mgckoa ko qdkj}| rhmgrlkoa/ Qh ej}g x}hl |dh dhelpdgoh}
ko grlhr |g jk}|ho |g gxr relkg |rekjhr eol dhelpdgoh} |g jk}|ho |g |dh }gxol jh~hj} eol
mdhmi kn |dh{ qhrh mgo}k}|ho|/
E ~k|ej pkhmh gn huxkpcho| qdkmd qh ohhlhl ngr |dkoa} }xmd e}
ko|hr~khq} e} ~gkmh pgp} qe} e ckmrgpdgoh/ K| qe} ej}g x}hl e} |dh
}gxol qgxjl bh mjherhr eol jgxlhr bhmex}h kn qh lklo‛| x}h e
ckmrgpdgoh eol fx}| rhmgrlhl |dh ko|hr~khq}* |dh }gxol qgxjlo‛|
bh mjher gr jgxl bhmex}h ~klhg rhmgrlhr} lgo‛| |hol |g pkmi xp
}gxol/ \dh goj{ eoog{koa per| gn x}koa |dh ckmrgpdgoh qe} qh
gn|ho ngxol k| eppherkoa ko |dh ngg|eah qdkmd qh |dho del |g mx| gx| gr rhlg/
E pkhmh gn |hmdogjga{ qdkmd qe} ~k|ej ko mrhe|koa
gxr lgmxcho|er{ qe} |dh Eppjh Cem mgcpx|hr}
qdkmd qh x}hl/ \dh{ qhrh ej}g ~k|ej ngr gxr
eomkjjer{ |e}i}/ \dh rhe}go qd{ |dh Cem qe} ~k|ej
qe} bhmex}h qh ohhlhl aggl }gn|qerh |g hlk| gxr
ngg|eah* mrhe|h e relkg |rekjhr eol jk}|koa} peah/ \dh}gn|qerh qh x}hl go |dh Cem ko grlhr |g dhjp x}
mrhe|h gxr lgmxcho|er{ e} qhjj e} |dh eomkjjer{ |e}i} qe} }gn|qerh }xmd e}
Nkoej Mx| Htprh}}* Aereah Beol* Elgbh Ko Lh}kao* Mgckm jknh h|m/ Qh
x}hl |dh}h }gn|qerh pemieah} ngr lknnhrho| per|} gn gxr |e}i} }xmd e} mgckm
jknh ngr rh}hermd eol pjeookoa eol nkoej mx| htprh}} ngr |dh mgo}|rxm|kgo/
Nkoej Mx| Htprh}}
Nkoej mx| htprh}} qe} e pkhmh gn }gn|qerh qdkmd qh x}hl |dh cg}| lxrkoa |dh
mgo}|rxm|kgo phrkgl e} k| qe} |dh }gn|qerh qdkmd qh x}hl ko grlhr |g mrhe|h gxr
lgmxcho|er{/
8/2/2019 A2 Media Evaluation PDF
http://slidepdf.com/reader/full/a2-media-evaluation-pdf 18/18
Nkoej Mx| Htprh}} ejjgqhl
x} |g ~khq gxr mgo}|rxm|hl
lgmxcho|er{ e} qhjj e}
hoebjkoa x} |g x}h |dk}
nhe|xrh gn Nkoej Mx| Htprh}}ko grlhr |g ah| }mrhho }dg|}
gn |dh lgmxcho|er{/
\dh |kchjkoh ejjgq} x} |g
cg~h qdhrh |dh ngg|eah qkjj
ag ko |dh lgmxcho|er{ e}
qhjj e} |dh }gxol/
Qk|d Nkoej Mx| Htprh}}* qh
mgxjl elfx}| |dh }gxoljh~hj} b{ komrhe}koa gr
lhmrhe}koa |dh ~gjxch/