Evaluation Question 3:

WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE

FEEDBACK?

We gathered most of our audience feedback through the use of focus groups and questionnaires

Our reasons for choosing these two methods of primary research techniques were that they help to gather more detailed, qualitative information that we could use when deciding on things like costume, setting and narrative structure. By holding the focus groups and filming them, it allowed us to watch them over again later and make sure we used what they’ve said as effectively as possible. Fortunately, all of the people in the focus group fit the demographic of our target audience, being over the age of 15. Also, because of our sub-urban area candidates have had experience with the subject matter that comes up in the British Film Drama genre and have a more accurate idea of what is realistic. This helped us decide what narrative structure our film should focus on, which was decidedly a single character focus, which we had thought about our product following in order to stand out, and go against conventions. Candidates thought a single narrative to be more easy to follow and make them more invested in the film, however a few people thought that a group structure would keep the film from becoming boring over time. On further analysis, we deduced that the group narrative structure would be more suited to a longer running film. t the females in our target audience would like to see female characters with a lot more substance and instead of reacting to actions of the male characters they should act on their own thoughts and account. They don't want a female characters strongest contribution to the narrative to be their good looks.

Research & Planning Feedback

To structure the way we ran the focus group slightly we created a presentation with Questions on, as well as gaps between certain questions to show them examples of trailers created for recent British Film Drama texts.

Post Production FeedbackUsing the feedback and useful information that we received from our Focus group we constructed and produced a well put together trailer using the groups thoughts and ideas as guidelines and showed this to a similar audience when it was completed. Similar to the first focus group we held we designed some questions that related to the trailer and how successful it was at creating hype for the film and following key forms and conventions. The difference between this focus group and our first one was that instead of having a big class room, with tables and chairs positioned facing a large monitor, we were only able to get a small free room with acoustics that were not as good as the other room we used previously due to it being a busy time of the school year with lots of extra revision lessons running. As a result of this the feedback we have received may have been negatively impacted, not allowing the audience to get a proper, high quality viewing experience. However, the candidates in the group helpfully acknowledged this when analysing the trailer and so understood what we were trying to do in certain scenes and shots. We received a balance of positive and negative feedback on the trailer. The main problem people had with it is that it seem a bit predictable at some points, although a few candidates understood that just because the character seems to get better towards the end o the trailer doesn’t mean he actually does. The placement of the sound effects and transitions was very well received, making the scene changes subtle, yet identifiable and not confusing.

Questionnaire

Focus Group for final product

Strengths Weaknesses

• We were told that the placement of our sound effects along with our transitions were excellently timed and helped the characters seem more dramatic.

• Some people liked that fact that the trailer was laid out non-chronologically as it made events less predictable and intrigued them as to where it occurred in the storyline.

• There was a variety of camera shots and movements used keeping it interesting and unique.

• Clarity of the narrative taking place in the film, this was hard to understand for some people as we opted to create a trailer structured in non-chronological order. Some people had no idea who the woman in the photo was.

• Poor costume choices in some shots and scenes were jarring to some people. For example, how in some scenes the main character had dress shoes on with a tracksuit.