1. Q2ClickSoap trailerhere togo back to slide67 Please click here if video above doesnt work

2. Planning mostly done on blogger.com andfollowing slides.http://rebekahc091424.blogspot.com/ 3. Planning +Q1 Real media soap conventions It is a serialised drama that usually runs week-in, week-out, all year round. It features continuous narratives dealing with domestic themes and personal or family relationships. The plots are open-ended and usually many storylines are featured or even interlinked in an episode. Often they follow the same issue, with, for example, two characters dealing with the break-up of a relationship. The storylines in these cases run parallel. They are often set around a small, central area such as a square (as in EastEnders) or a cul-de-sac (such as Brookside). As a rule, British soaps are realistic or, at least, aim for realism. 4. Planning +Q1 Real media soap conventions Lighting is basic e.g. Natural light or minimal light is used to create a gritty effect. This helps to create realism due to the realistic light levels. Mise en Costume and make up is also basic, casual clothing is used to represent the personalities scene of the characters. Many popular and well known soaps such as Coronation Street and Eastenders have a memorable theme tune that is played at the beginning and end of every episode. Sound is mostly diegetic due to dialogue. Sound Lyrics used often portray the story and create the mood the producers want the audience to feel (major and minor keys). Scenes are generally short to maintain the viewers interest (parallel narratives) so cuts are usually used to achieve this. Straight cuts are often used. Editing Camera work is realistic and avoids tricks of any kind: POV shots, slow zooms, close ups. Camerawork 5. Planning This image displays the brands & media that +Q1stereotypical emos are interested this helpedto choose the institution for the mediaproducts. This imageshows the mediaconsumption ofthe targetaudience wewant to aim ourproducts at. TV is quite lowwhereas Internetis high. Source: uktribes.com Click hereSource: uktribes.comto goback 6. Planning Type of audience I am +Q1 Brands/products/services I selected.interested in. Young people agedbetween 14-22. I used brand maps onuktribes.com to viewthe percentages ofproducts/services thatdifferent stereotypeslike/use. This helpedwith branding +choosing aninstitution and whatcharacters I shouldcast in the soap trailer. Clickhere to go Source: uktribes.comback 7. Planning +Q1 CHARACTER PLANNINGKEY FACTORS:HAIR & MAKE-UPCOSTUMERED LIPSTICK- CODE OFSEXUALITYFACIAL EXPRESSIONSEMO STEREOTYPE 8. Planning +Q1 CHARACTER PLANNINGKEY FACTORS:HAIR & MAKE-UPCOSTUMERED LIPSTICK- CODE OFSEXUALITYFACIAL EXPRESSIONSEMO STEREOTYPE 9. Q1: In what ways does your media productuse, develop or challenge forms andconventions of real media products? Q2: How effective is the combination ofyour main product and ancillary texts? Q3: What have you learnt from audiencefeedback? Q4: How did you use media technologies inthe construction and research, planningand evaluation technologies? 10. QUESTION 1 11. Q1 use develop challenge 12. Q1 Similar media products90210 http://www.youtube.com/watch?v=85EEdnfG-z4Skins http://www.youtube.com/watch?v=OuzUrNdpk9w&feature=player_embeddedHollyoaks http://www.youtube.com/watch?v=oAp0Z3_fyfU&feature=player_embeddedDownton Abbeyhttp://www.youtube.com/watch?v=2M3moEeErr8&feature=player_embedded 13. 90210http://www.youtube.com/watch?v=85EEdnfG-z4 14. Q1 use develop challenge90210 Trailer Camera focuses on female character- soaps conventionally aimed at women. Close up- can see emotions expressed- anger seen on own trailer (see screenshot below) Lighting bright on female character. Both female charactersused in this scene. Can see faces of bothcharacters better. Two shot- shows conflictbetween characters. Lighting is brighter- naturallight used. 15. Q1 use develop challenge90210 Trailer Close up of male character looking off screen. Blurred background emphasises character in foreground. Shocked expression. Brightly lit. Colour red used- conveys anger. BCU of main female character. Camera face on- see expression more clearly. Colour red used in background and lipstick. Gritty, dark lighting. Looking off-screen also- convention of soaps. 16. Q1 use develop challenge90210 Trailer Long shot- sense of distance and loneliness. Characters framed in the metal construction- centres focus. Dark, natural light. Both characters looking down- sense of despair. Costume- casual. Long shot also used- distancedfrom others. Colour red being used again-conveying emotions ofanger/fear. Artificial light. Lots of open space. Character isnt framed but isthe only character in thescene- attention focused. 17. Skinshttp://www.youtube.com/watch?v=OuzUrNdpk9w&feature=player_embedded 18. Q1 use develop challenge Skins Trailer Blurred edges- gives sense of chaos and confusion. Male characters used. Dark lighting- adds to effectiveness as faces cannot easily be seen. Conflict is happening in a pub- stereotypical. Long shot used- see whats happening in the scene. Female characters used- soap convention. Dark lighting- violence doesnt often take place in broad daylight. Conflict is in a college. Long shot used- see whats happening in the scene. 19. Q1 use develop challenge Skins Trailer Blurred edges- gives sense of chaos and confusion. Background blurred- focus on characters. Indoor location- artificially lit. Faces cannot easily be seen- identities almost anonymous. Blurred edges- gives sense of chaos and confusion. Faces cannot easily be seen- identity almost anonymous. Outdoor location- natural bright light on face makes it harder for audience to recognize character. 20. Q1 use develop challenge Skins Trailer In this trailer no dialogue can be heard until the end of the trailer, everything is silent and the music portrays the events happening in the scene. This is the style we wanted to create in our trailer as the soundtrack 21. Hollyoakshttp://www.youtube.com/watch?v=oAp0Z3_fyfU&feature=player_embedded 22. Q1 use develop challengeHollyoaks Trailer Title cards used throughout trailer. Highlights what is happening ineach scene. Zoom/Shake transition. Single words used in own trailer conveying different emotions in each scene. Letter by letter transition. Title cards used throughout trailer. Highlights what is happening in each scene. 23. QUESTION 2 24. Q2 Link to soap trailerClick Here 25. Q2 Emily Sasha 26. Q2Freestyle scriptfont used on soap Colours can be inverted (blacktrailer and frontbackground and white text) as cover- creates Dark coloursseen on soap trailer. brand identity. usually usedconvention ofsoaps- see soaplogos below. Easily recognisable Can be changed toand memorableany font size withoutdue to itspixilation unlike an simplicity.image logo. Simple fonts used for logos. Name of soaps reflectedby logo- e.g. EastEndersis set in London andlocation can be seen inbackground. 27. Q2 Billboard Analysis Used the same fonts, colour and logo according to the E4 style guide.http://www.channel4.com/about_c4/styleguide/e4styleguide/e4-brand-guidelines.pdf 28. Q2 The same stars are used on the FC and Billboard as they are the main characters on Borderline.The same fontfreestyle script Narrative is also clear, as thereis used for theis obvious conflict between thelogo creatingcharacters.brand identity. All 3 products look like they are from the same soap and institution and genre is clear throughout due to facial expressions, hair, make-up & costume. 29. Q2 Front Cover Analysis Primary colours- Cheap price-convention of similar with realsoap magazines products.effective as theyare bold andstand out. Buttons attractreaders attention-as well as block Conventional twocapitals. shot and glowaround main Male characters-characters- samebalances outcharacters on FCgender bias inas on billboard.main product. Borderline logosimple and Main charactersmemorable-females- soapused on mainconvention. Conventions from mainproduct also. product kept- red lipstick and emo stereotype. Brand identity of Borderline. 30. Q2TV LISTING- FRIDAY BBC one doesnt show manysoaps/dramas as E4. EastEnders isnt very EastEnders is shown at modern and containsa later time- due to the more older characterstarget audience being than younger characters. women aged 30-40. 31. Q2 More variety ofsoaps compared toBBC One. Soaps also aimed at an older audience- women aged between 30- 50+. Coronation street shown again an hour later- portrays that the soap is aimed at older women due to the soap being on at a later time. TV LISTING- FRIDAY 32. Q2TV LISTING- FRIDAY Soaps and TV dramas aimed ata younger audience comparedto BBC one and itv 1 e.g.Hollyoaks. Time of soap is weekdaysat around 7pm. Our group chose to use E4 as the institution This is when the audience for the soap as programmes are aimed atis likely to be at home and a younger audience and often include watching. teenage characters and have relatable storylines e.g. Hollyoaks & Skins. 33. QUESTION 3 34. Q3From a sample of 100 people (35 male, 65 female), we found the following resultsregarding soap and television viewing habits; 35. Q3Click hereto gobackFrom a sample of 100 people (35 male, 65 female), we found the following resultsregarding soap and television viewing habits;Soap and TV Viewing - Do you watch soaps? MALE18%Coronation streetYes Female 12% 48%Eastenders14% No Female 33%EmmerdaleYes Male 24%Doctor Who20% No MaleGlee 2% None 22%2%Other Soap and TV Viewing - FEMALE5% Coronation Street Eastenders Start watching soaps - MALE14%18% Emmerdale Holby City 11% 17%Before 12 18% 15% Neighbours20%13-20 Waterloo Road 21-42 6%Doctor Who 4% 52%42+ 12%7% Glee2% 4%None 36. Q3 From a sample of 100 people (35 male, 65 female), we found the following results regarding soap and television viewing habits; What newspapers do youEmployment status? MALE read? - FEMALE13%12% Sun Express 12%Student 16-23 Daily Mail 50% 50% 38%In full time work 25% Local paper Guardian Employment status? FEMALE Do you think soaps can be improved?20% Student 16-2328% Yes MALE43% Part time workNo FEMALE 80%Yes FEMALE 29% 37. Q3From a sample of 100 people (35 male, 65 female), we found the following resultsregarding soap and television viewing habits;How do you watch soaps?Start watching soaps - - FEMALEFEMALE7% 4%Beofre 12 10%24% 13-2021-42 Live TV55% 42+Never 100% How do you follow yoursoaps?What newspapers do you read? - MALEContinuously - Male29%Continuously - Daily Mail 71%50% 50%Female Local paper 38. Q3 From the survey I conducted I learnt that the majority of people that watch soaps are women nearly half. (48%) This is the main reason we had more female characters than male characters to make the soap more relatable. 52% of men and 55% of women who watch soaps started watching them between the ages of 13-20. Therefore we decided to aim our soap at women/teenagers this age. 39. Q3 Allmales asked answered yes to the question: Do you think soaps can be improved? Whereas only 43% of women said yes. Because of this we challenged and developed some soap conventions. 40. Q3 The opening needs intercuts between Sasha & Emily to create the relationship between them. -If I were to do this again I would include more cuts of Sasha crying and Emily in her bedroom looking at Sasha on the internet to establish and reinforce their relationship. 41. Q3 Heavy eyeliner Fringes covering facesCasual clothing Stereotypical emos and teenagers can relate toBorderline- have similar features e.g. eyeliner. 42. I interviewed aQuestion 1teenage girl aged 15and asked her herviews on my finalAnswer> Q1products. Question 2 Answer> Q2 Click thespeakers toQuestion 3 here the Click here questions andto go back Answer> Q3to slide 66 answers. 43. QUESTION 4 44. Q4 45. Q4 The video camera we used is of high quality so we could achieve crisp and sharp moving images.These are the products we usedto film our trailer and create ourancillaries. We used a lowaperture to create depth offield and a variety of shutterspeeds to create theflashback effect. 46. Q4 We used three different video cameras in the making of our soap trailer and one still camera. We used three different video cameras to gain shot reverse shots and over the shoulder shots, this added dimension to my soap trailer. We also used a still camera to take continuity shots, billboard shots, front cover shots, location shots & character shots. Continuity shots were very important so we could keep hair, make-up and costume as similar as possible in each scene. Possible FC shots 47. Q4 I also wanted photos of the last scene in the trailer to use as flashback images. I thought this was effective as my trailer is based around the character Sasha having a flashback of recent events that have happened in her life. It creates the effect that the character is blinking fast trying to remove the images.123456 7 8 48. Q4 I used Adobe Premiere Elements 8(APE 8) for the making of my final soap trailer and my ancillary soap task and comic strip soap. The ancillary task and comic strip soap were extremely useful tasks as I was new to APE 8 and so needed to learn the basics of the software e.g. adding video clips, cropping, adding title cards and sound. To add clips to APE 8 I clicked edit, get media and selected the clips by using ctrl + alt on the keyboard to select multiple clips.The clips then openedin the window wherethey could be draggedinto the timeline andcropped.ADDING CLIPS 49. Q4 ADDING FADE EFFECTSI selected this clip to createa fade in effect from black Idid this by right clicking onthe clip selecting fade >fade in video. ADDING TITLE CARDS To add title cards in-between the clips I selected edit> title> and chose the music_video_text title card. I then edited the colour and font to suit my brand identity. I changed the colour to red and the font to Tw Cen MT. 50. Q4I uploaded my trailer toYouTube through AdobePremiere Elements 8 byclicking share> upload toYouTube.I then entered my log indetails and the video wasconverted and uploadedto YouTube.Video uploaded to YouTube. 51. Q4 Our group used Adobe Photoshop for the creation of our front cover. We created ayellow glow around the main characters to make it eye-catching and make them standout from the other characters. We also removed the background from the images sowe could add the yellow glow. This gave a more professional feel to the front cover.I used the magic eraser tool toremove the background.REMOVING BACKGROUND FROM FC IMAGE 52. Q4I then changedthe colour toyellow andcoloured aroundthe maincharacters andsaved the image. I selected paintbrush and changed the hardness to 10% and the diameter to 166px.ADDING THE YELLOW GLOW 53. Q4 We used Publisher to piece together our front cover and billboard tasks as we were all familiar with the software and its tools. I created the E4 stylised logo for the billboard based on the E4 style guide. I used a blank logo I downloaded the fontsimilar to this one and from dafont.comdownloaded the fontITC American Typewriterto create a logo assimilar to the E4 styleguide as possible. Finished product. 54. Q4Firstly I logged into1.slideshare.net and enteredmy username and password. 2.I then uploaded myevaluation PowerPoint. 55. Q4Screenshot of the videouploading. I also entered key details. This is what it looks like once uploaded. The slides can be viewed by clicking the arrows at the bottom. 56. Q4 Here is the PowerPoint on my blog 57. Q4 58. Q4 I used YouTube to study a variety of soaps & TV dramas to pick up on soap conventions, camera shots, sound, mise en scene etc. From the new drama, Downton Abbey I could see that through costume and setting, genre is portrayed to the audience using these simple but significant codes. Also lighting can vary from natural lighting, artificial and candle lit scenes. Candle lit dinner- Costume looksgives an opulent expensive andfeeling to the hair and dinner and make-up is conveys the immaculate.characters asclick to view trailerwealthy. Candle light can also be used in dark scenes for example to light a persons face or create eerie shadows- this is more suited to soap operas. 59. Q4I also looked at the Hollyoaks trailer from 2009 as I wanted to aim my soaptrailer at young women and men aged between 15-22 years. Hollyoakshas a similar demographic and so I found it useful to analyse this trailer. Two shot is very common in soaps. Soaps often are set in a small neighbourhood. Makes audience feel like they are This is shown by the small streets and houses.in the room watching the Stereotypical young teenagers look worried-conversation. may have done something wrong. Costume, hair and make-upreflects characters personality. Please click to view trailer 60. Q4I used YouTube to look for different songs that be suitable for my soap trailer. This wasuseful as I could look for acoustic versions of songs and also view users commentsabout different songs and evaluate this.Songs I considered:- All around me- Flyleaf Over my head- The Fray You found me- The FraySome of the lyrics- Over my head These song choices all have a I never knewsimilar rhythm and soft piano music I never knewthat everything was falling throughas I didnt want the music to beThat everyone I knew was waiting on athreatening, as soaps need to bequeuerelatable.To turn and run I also want the lyrics to conveywhen all I needed was the truth.what is happening in the scene. I think the acoustic version of Overmy head- The fray would be mostsuitable out of the three. CLICK TO VIEW VIDEO 61. Q4 Please click to view trailer and evaluation 62. Q4 click to view- evaluation of similar products in planning 63. Q4Click here Click hereClick here 64. Q4Click to view UK Tribes - Emo videoClick to view- Emo Stereotype I think these videos were very useful as I learnt more about my target audience, what they like and what they dont like. This helped with branding and choosing an institution for Borderline. 65. Q4I recorded the interview using webcam software: YouCamClick hereon my laptop and imported the clips into PowerPoint.to view slide withvoice clipsFirst I clickedinsert> sound>sound from file. I then selected the sound file from my documents and clicked insert. This is the finished product. 66. Q4 I converted the .prel file into an .avi file using covertfiles.com.I then importedthe video intoWhen the file wasPPT by clickinguploaded, I rightinsert>movie>mclicked the fileovie from file.and clicked savetarget as andsaved the file.Click hereto view Click this button to view the finish product. slide withvideo clips