Section B –“Revision “

Unit G325: Section B – Critical Perspectives in Media

Media in the Online Age

Monday 26th May 2015

Aims for Today

9am

Key Terms/Theory TEST – 30 MinutesPeer Assessment – 10 Minutes Review of Media Areas - Film, TV, Print News – Online News – 40 Minutes“Pros & Cons” – 20 Minutes Break – 10:40am – 11am Individual Case Study – Research - 10 MinutesExam Question – “Blitz” – 30 MinutesCOMPLETE a Past Paper Question – 1 HourMark Scheme – Overview – 10 Minutes

End of Session – Approx. 1pm

From the Past!

• Complete the TEST as quickly as you can!

• Make a note of theories/key terms you are still not secure in your knowledge of.

• Ask Mr. Crafts for help as and when needed!

30 Minutes

GOOD LUCK!

FEEDBACK –

Mark the other students work in a different colour pen and make amendments where necessary.

1) “As people individually and collectively program the web, they’re increasingly in command”

(Tapscott & Williams – 2006)

Example:

S-VoD services such as NETFLIX allow it’s users to be “increasingly in command” (Tapscott & Williams – 2006) not just through the choices on offer across a range of genres, but through additional features such as the ‘rate, review and recommend’ options.

YOU SHOULD the research a statistic that highlights the growing appeal of this form of film consumption in the contemporary media landscape.

b) Henry Jenkins (2006) – VOD – “THE KINDS OF ENTERTAINMENT EXPERIENCES THEY WANT”

c) Connected Television

Is this an example of Convergence Culture?

‘amateurism, rather than expertise, is celebrated, even revered’

(Andrew K____n – 20___)ee 11

2) a) Marc Prensky (2001) - “Digital Natives”

b) Generation of people who want their media fast, free and on the go.

3) Gatekeeping

4) Dan Gillmor (2004) – citizen journalism – former audience

Is this an example of Citizen Journalism?

HOW?

5) Dave Winer (1994) -

"Once the users take control, they never give it back.”

• WHAT do we “take control” of?

• WHAT is this product an example of?

• The verbal code ‘Digest’ in the name of the product connotes…

6) a) Charles Leadbetter

b) Leadbetter (2009) – “we are part of the experiment as well as conducting it”

c) Example - Social Media -

7) Jenkins (2006) – “courted across multiple media platforms”

8) ‘A Field in England’ (2013 – Film Four) – ‘Multi-platform day-and-date release’ – e.g 1,200 downloads on the release date (July 5th 2013)

• WHAT did Sony/Columbia produce and distribute?

9) 1. Jurgen Habermas (1991)

“The media will focus primarily on Celebrity and trivia”

10) The ‘Stars’ inspire the circles to follow them/”tweet” about them etc.However, the ‘circles’ (Society) and their views are equally as important.

Stories that are centered around ‘Personalities’ (Galtung & Ruge) are more common place on the online version of the Mail than the hard copy version.

Review of Media Areas - Film, TV, Print News – Online News

Film

http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-yearbook-2014.pdf

• The 165.5 million cinema tickets sold in the UK in 2013 represented a 4% decline from the number of admissions in 2012.

2011 - 171.6 million cinema admissions

2012 - 172.5 million cinema admissions

2013 - 165.5 million cinema admissions - 4%

Film

http://www.statista.com/statistics/324092/number-of-netflix-subscribers-uk/

Netflix signs up more than one in 10 British households

Film

First Run Digital Movie Release

TV

• WHAT is the term used to describe the OLD ways of Production, Distribution and Exhibition?

• Scheduling and Regulation –

HOW much control do we have over this?

The BBC are an example of a PSB Institution – WHAT does PSB stand for?

P ________ S ________________B ______________________ Institution

Analogue

ublic erviceroadcast

BBC defends FA Cup scheduling after EastEnders episode is displacedBy Harry Fletcher

March 18th 2015 "We try to balance the different needs of our audience by rescheduling the majority of affected programmes within the same week but we realise that not everyone will agree with all of the specific decisions taken.”

http://www.theguardian.com/media/2015/may/18/tv-licence-loophole-bbc-daily-mail

Date All Homes TV Homes ITV Homes Digital TV Homes

January 2015 27.5 26.1 26.1 26.1July-June 2014 27.3 26.0 26.0 26.0January 2013 27.4 26.5 26.5 26.5

There is plainly an issue for the BBC with the so-called “iPlayer loophole”. Essentially, you need a licence to watch TV as it is broadcast – that is, as part of a live stream – irrespective of what device you use. But you don’t need a licence to watch TV on demand – again, irrespective of the device you use. So live TV on a mobile phone does need a licence but catch-up on a 42-inch plasma doesn’t.

Has the development of IPTV (Internet Protocol TV) encouraged a more ‘physically solitary experience’ (Poniewozick – 2009)?

HOW do the BBC market this online service?

You need to watch at least ONE example (the more contemporary the better) of a trailer produced by the BBC that helps publicise the service to its consumer.

TV

http://qz.com/402036/netflixs-reed-hastings-predicts-the-future-of-tv-over-the-next-20-years/

“We will come to see that linear TV declines every year for the next 20 years”.

Reed Hastings

Watch the video from 18:30 – 25 minutes to gain a better understanding of how NETFLIX is going to become an integral player in the TV evolution/revolution.

Print News – Online News

• WHAT are your future projections for consuming “The News”?

• HOW will this change over the next 20 years?

Make a prediction OR find out for yourself!

“Pros & Cons” – 20 Minutes

YOU MUST choose a Media Area we have looked at today (or another of your choice – Social Media for example) and produce a document to print off that establishes the Pros & Cons of this Media Area for:

•Producers – The Institutions producing and distributing this content

•Audiences

YOU SHOULD investigate what other media platforms have to say about the Media Area –

Are they embracing it OR are they trying to ‘inject’ (Hypodermic needle theory – Katz & Lazarfeld – 1955) a ‘moral panic’ (Barker – 2001) into its audiences?

Break – 20 minutes

Individual Case Study – Research - 10 Minutes

Using the document you were given a few weeks ago, YOU MUST finalise your research into your chosen Case Study in preparation for the Exam.

YOU SHOULD apply Key Terms/Theory from your Unit G325 – Section B Booklets as and where relevant and explore what other secondary sources have to say about your Product.

Exam Question – https://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-age/past-papers/

YOU MUST complete a “Past Paper Carousel” and establish HOW you would answer these Questions and WHAT Media Areas you would apply in answering the Question(s).

Media Areas – Extension – YOU COULD consider the evidence you would use and/or need to investigate to produce a Level 3 – 4 calibre answer.

Exam Question –

Evaluate the ways in which media producers have taken advantage of convergence.

[50 Marks]

• WHO are the producers?

• Leadbetter (2009) and Winer (1994) –

Are we producers? WHAT is the term used to describe this shift in audience behavour?

• WHAT Media Areas best apply to this Question and WHY?

• Convergence –

Henry Jenkins (2006) – KEY!

Exam Question –

Evaluate the ways in which media producers have taken advantage of convergence.

[50 Marks]

YOU MUST complete this Question in no longer than 1 Hour (if you are allocated extra-time in the exam then take the extra time on offer of an additional 15 minutes)

Complete the answer in your exercise books OR type your answer if this would be better for revision purposes.

Mark Scheme

http://www.ocr.org.uk/Images/142394-mark-scheme-unit-g325-critical-perspectives-in-media-january.pdf

Mark Scheme

http://www.ocr.org.uk/Images/142394-mark-scheme-unit-g325-critical-perspectives-in-media-january.pdf

Level 1 = E/U Grade

End of Session

• Use ncrafts.wordpress.com to assist with your revision.

• Theories & Key Terms – Use and other resources to help you learn them!

• Exam Question Practise –

YOU MUST complete at least x1 Section B Essay by the first Monday back so you have the best opportunity to get feedback before Friday 5th June.

• Section A –

Your completed Unit G324 (A2) Evaluations will assist with preparing for Question 1 a) and b).