marketumbrella.org
• 4 Ms• Markets• Mentor• Model• Mobilize
Embrace the chaos
Embrace the opportunity
A triple bottom line
Farmers marketsare good for everyone
… for farmers
Farmers marketsare good for everyone
… for consumers
Farmers marketsare good for everyone
… for communities
Let’s make them better …
Coalitions not silos
Lets make them better …
Reward innovation
Let’s make them better …
Build capacity
Let’s make them better …
Solve problems
Let’s make them better …
Grow new farmers
Let’s make them better …
Play to our strengths
Look for new innovation
• Can we find new ideas, partners and successes?
Share knowledge more
• Best practices• Surveys• Look outside of our
industry for answers
marketumbrella.org
• SEED• Food handling guide• Market manual• Greenpapers• Crescent Wrench
What’s next to forge a national agenda for markets?
Strategic planningWeb siteMeetingsPublic policy
What’s next to forge a national agenda for markets?
What can we learn about building food systems?
Farmersmarketcoalition.org
Can we join together?