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y LEANNA PEREIRA y
ATIQUE SHAIKHy HAFEEZ SAYEDy NILESH NAWALEy MANOJ SHETTY
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y
Introductiony Objective
y Types and Brands
y Market Segmentation
y Survey Analysis
y Conclusion
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y Collecting information and attempting to spot apattern, or trend, in the information.
y It also refers to the science of studying changes in
social patterns, including fashion, technology andthe consumer behavior.
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y
Understanding the Consumer Behaviory Forecasting Upcoming Trendy Product planningy Gain market sharey Position of different products
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Target Audience
Focus Market Casual Wear(Jeans & T-Shirts)
Age Group: 20 45 Years
Income Level >Rs 25,000
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Jeans Jeans & T-Shirts
Comfort Jeans & Top Friday Weekends
20
30
40
30
15
25
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Malls
Online
Company Outlet
Local Shops
55%
3%
20%
22%
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JeansT-Shirts
Casual ShirtsCasual Tr users
36%
25%
16%23%
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Active Casual30%
Sporty Casual25%
Smart Casual40%
Business Casuals
5%
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Business Casuals
Active Casuals Smart Casuals
Sporty Casuals
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Frequen
R egularly Weekends Occasionally
18%
55%
27%
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Magazines&
Newspapers24%
TV show24%
Shop window16%
Celebrities 32%
People Around
4%
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Comfort
Looks
Price
Latest Trends
61%
26%
2%
11%
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Y es
No
57%
55%
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Yes60%
No40%
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Yes
No
18%
69%
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Yes No
63%
48%
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Price, 7%
Qua lit , 1%
Comfort, 21%
Sta tu s, 11%
Do notprefer
br anded, 20%
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Pepe , 17%
Lee, 22%Le is , 2 %
Spykar , 26%
A r a i, 11%
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Reebok , 23Nike , 26
Adidas, 31
Puma, 20
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Shoppers stop 36%
Westside14%
Pantaloons23%
Lifestyle16%
Wills Lifestyle7%
Globus
3%
Pyramid
1%
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R ound Neck
Collar y e
on leeves
Polo Neck
Body Fit
V -Neck
2
3
1
1
15
15
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11%
6%
15%
20%
10%
13%
25%
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Multipleprinted colors
Plain T-Shirts
Embroidery T-Shirts
T-Shirts withSlogans
35% 33%
4%
28%
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Yes
No
76%
24%
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Yes60%
No40%
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Yes72%
No28%
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Mon t l 31
Half earl25
Yearl18
Occasi on all16
Ne tre nd s1
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Salman Khan 39%
John Abraham
27%
ArjunRampal
4%
ShahidKapoor
18%
HritikRoshan
12%
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PriyankaChopra
26%
Katrina Kaif 47%
DeepikaPadukone
17%
Kareenakapoor
8%
BipashaBasu2%
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Traditional Jeans & T-
Shirts Jeans & Top Jeans &CasualShirt
CasualDress
18%
42%
15%13%
7%
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Yes14%
No86%
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Yes
No
73%
27%
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y Majority consumers prefers shopping in Mallsy Online shopping mostly not preferredy Majority consumers prefers Branded Casualsy Consumers spend more on Jeans in Casualsy Consumers wear casuals mostly on weekendsy Advertising affects majority of consumery Majority consumers prefers slim fit jeans
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