DPU00108_course_brochindd 1 24510 114650
AA Driving School Training Courses and Workshops
Driving School
DPU00108_course_brochindd 2-3 24510 114658
Contents
Introduction 4 Core Competence Workshop 16
Venue and Trainer Information 6 ORDIT Workshop 18
Business Skills Workshop 8 Check Test Workshop 20
Self Marketing and Advertising Workshop 10 Coaching Skills Workshop 22
ADI as Salesperson Workshop 12 Driving Instructor Trainer Course 24
ADI Communication Skills Workshop 14 Terms and Conditions 25-26
1 2
DPU00108_course_brochindd 4-5 24510 114702
3
AA Driving School Courses and Workshops Introduction This brochure has been developed to provide you with information on all of the courses and workshops offered by AA Driving School These courses are open to all AA franchised driving instructors as well as Approved Driving Instructors (ADIrsquos) from other franchises or independent driving schools who wish to take advantage of the first class training available Potential driving instructors (PDIrsquos) may also benefit from attending many of the workshops
We believe that an effective and enjoyable training course is one where the participants are engaged in the learning and taking part in discussions and activities which provoke thought challenge beliefs and produce new ideas and approaches Therefore all training is interactive and participants are encouraged to contribute and share their thoughts and experience
Materials We recommend that you come prepared to take notes as you will hear a lot of information and will want to capture all the output from the group activities You will also be supplied with handouts for many of the activities plus action plans to evidence your learning for Continuous Professional Development (CPD)
CPD All of the courses in this brochure will count towards your CPD and we will award attendance certificates These can be used in conjunction with your action plans and learning log which will provide evidence of what has been learned and how you have implemented the learning into your business Each course description states how many days can be counted and the CPD forms can be downloaded from the Driving Standards Agency website at wwwbusinesslinkgovukbdotgactionlayertopicId=1082825407
Booking your place Courses are available at various times and venues throughout the year A full list of locations venues and dates for each course can be found on the separate insert which accompanies this brochure
Costs and terms of booking The cost of each course can be also found on the separate insert which accompanies this brochure For the terms and conditions of booking please refer to pages 23-24 of this brochure
4
DPU00108_course_brochindd 6-7 24510 114705
5
Training Venues All of our training takes place at six different venues across the UK Hot and cold drinks are available throughout the day and for full day and residential courses a buffet lunch is provided Any special dietary requirements should be notified at the time of booking
South
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Venue code Bas1
Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Venue code Car1
Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST Venue Code Eal1
North
Cheadle Lambert House Stockport Road Cheadle SK8 2DY Venue code Che1
Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA Venue Code New1
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Venue code Six1
Our Trainers
All of the courses and workshops have been developed by AA Driving School The training is delivered by our qualified and experienced in-house trainers supported by a team of hand picked industry specialists all of whom are AA franchisees working not just with learner drivers but also potential driving instructors and delivering advanced driver training and assessments to our corporate clients
6
115507
DPU00061 A6 postcardindd 1
4809 172749
DPU00061 bus cardindd 1 171109 115528
DPU00108_course_brochindd 8-9 24510 114711
98 of AA pupilswould recommend us
Call me now for my latest offers
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5005 (0709)
bull Lessons available nowbull Learners Pass Plus Motorway and Eco driving
AA Driving School is the ONLY national drivingschool exclusively using fully qualified instructors
I am your local AA driving instructor
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
DPU00061 A4 posterindd 1
171109
98 of AA pupils would recommend us
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5003 (0709)
bull Lessons available now
bull Learners Pass Plus Motorway and
Eco driving
AA Driving School is the
ONLY national driving
school exclusively using
fully qualified instructors
I am your local AA driving instructor
Call me now for my latest offers
AA Driving School is the ONLY national driving school exclusively using fully qualified instructors
98 of AA pupils would recommend us
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008 DS5004 (0709)
Driving School
7
ADI Business Skills Workshop ndash 1 day A one day workshop providing an introduction to self marketing and advertising sales skills for ADIrsquos and communication techniques
Who is it for The workshop is designed as a lsquotasterrsquo session and is aimed at ADIrsquos and PDIrsquos wishing to increase their customer base by adopting proven methods of attracting new pupils converting price enquires into sales and retaining new and existing customers
Course content This combined workshop provides an opportunity to engage in discussion and exchange ideas with other driving instructors and potential driving instructors The day is interactive and involves exploring new ideas as well as revisiting some more traditional approaches You will identify the tools and techniques to help grow your business and take responsibility for your own success
During the day we will identify the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
We will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect As well as spending some time identifying individual features and benefits and how to use them to overcome objections
We will take the opportunity to explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The various activities throughout the day will encourage you to challenge what you are currently doing or may have done in the past and look at new approaches and avenues You will create a detailed plan of action to take away and put into practice within your own business and in addition you will compile prompt sheets identify your strengths test your skills and take away tools to help you overcome any personal barriers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities and sales techniques that you will feel comfortable and confident in using to self source your own customers build a successful business and to provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull You will commit to performing three new marketing and advertising activities to increase your customer base by completing an action plan
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
8
DPU00108_course_brochindd 10-11 24510 114715
Self Marketing and Advertising Workshop ndash 1 day Tools and tips to help you to promote your business successfully in your local area
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to self source new customers cost effectively through local marketing and advertising activities
Course content The workshop provides an opportunity to explore proven methods of sourcing new business and discuss different ways to approach prospective customers The workshop is interactive and participants will be encouraged to share ideas and develop an individual marketing plan
During the session we will look at the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
The activities will allow participants to develop their own lsquoverbal CVrsquo identify areas for development and actions to be taken to move their marketing plan forward
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities that you will feel comfortable and confident in using to self source your own customers
Objectives
bull Identify your personal barriers to successful self marketing
bull Accurately identify three new elements of advertising yourself successfully
bull Commit to performing at least three new marketing and advertising activities to increase your customer base by completing a marketing plan
9 10
DPU00108_course_brochindd 12-13 24510 114718
ADI as Salesperson Workshop ndash 1 day Basic sales techniques for driving instructors to use to convert enquiries into customers
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop the skills necessary for converting potential sales enquiries into customers
Course content The workshop provides an opportunity to explore the techniques employed by professional sales people to create a framework for responding to enquiries about the price of driving lessons The workshop is interactive and participants will be encouraged to share ideas and develop an individual prompt sheet for handling sales enquiries
During the session we will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect We will spend time identifying individual features and benefits and how to use them to overcome objections
The activities will help participants to identify the correct sequence of steps within the Sales Cycle a tool used by professional sales people to lsquoclosersquo a sale
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify sales techniques that you will feel comfortable and confident in using to secure new customers and build a successful business
Objectives
bull Identify ten features and benefits of learning to drive with you
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop a personal prompt sheet for handling sales enquiries
11 12
DPU00108_course_brochindd 14-15 24510 114720
13
ADI Communication Skills Workshop ndash 1 day An introduction to the communication skills necessary to increase understanding build rapport and develop successful customer relationships
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop their communication skills as an aid to attracting and retaining customers
Course content The workshop provides an opportunity to discover the skills and techniques to make the most of your day to day communication with customers to ensure that they feel listened to valued and understood The workshop is interactive and participants will be encouraged to share ideas and develop an action plan for developing your own communication skills
During the workshop we will explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The activities will allow participants to test their own listening skills and to identify the steps needed to improve their all round communication which can help to retain customers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to give you an overview of how communication works and provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull Identify three barriers to effective communication with your customers
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
14
DPU00108_course_brochindd 16-17 24510 114724
Core Competence Workshop ndash 1 day Take a fresh look at the Core Competence skills against which the Driving Standards Agency assess all driving instructors
Who is it for The Core Competence workshop is aimed at PDIrsquos preparing for the DSA Part 3 test driving instructor trainers and ADIrsquos who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the check test
Course content The workshop will take a fresh look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using examples of familiar everyday situations to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
Using interactive exercises and activities we will look again at the way praise to the student helps faults to be identified and kept in perspective We shall then consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the studentrsquos faults This will also include gaining agreement from the student and using the appropriate level of instruction to help them to remember to apply correct technique or practice There will be the opportunity using simple every day tasks to apply the skills learnt We shall also examine some driving case studies
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to examine alternative ways of expressing Core Competence so that by increasing our understanding we will be better at teaching it to PDIrsquos and practicing it with our student drivers
Objectives
bull To review Core Competence through praise and recognition of the studentrsquos accomplishments and open up discussion around the further improvements that may be required
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the appropriate level of instruction
15 16
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17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
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21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
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23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 2-3 24510 114658
Contents
Introduction 4 Core Competence Workshop 16
Venue and Trainer Information 6 ORDIT Workshop 18
Business Skills Workshop 8 Check Test Workshop 20
Self Marketing and Advertising Workshop 10 Coaching Skills Workshop 22
ADI as Salesperson Workshop 12 Driving Instructor Trainer Course 24
ADI Communication Skills Workshop 14 Terms and Conditions 25-26
1 2
DPU00108_course_brochindd 4-5 24510 114702
3
AA Driving School Courses and Workshops Introduction This brochure has been developed to provide you with information on all of the courses and workshops offered by AA Driving School These courses are open to all AA franchised driving instructors as well as Approved Driving Instructors (ADIrsquos) from other franchises or independent driving schools who wish to take advantage of the first class training available Potential driving instructors (PDIrsquos) may also benefit from attending many of the workshops
We believe that an effective and enjoyable training course is one where the participants are engaged in the learning and taking part in discussions and activities which provoke thought challenge beliefs and produce new ideas and approaches Therefore all training is interactive and participants are encouraged to contribute and share their thoughts and experience
Materials We recommend that you come prepared to take notes as you will hear a lot of information and will want to capture all the output from the group activities You will also be supplied with handouts for many of the activities plus action plans to evidence your learning for Continuous Professional Development (CPD)
CPD All of the courses in this brochure will count towards your CPD and we will award attendance certificates These can be used in conjunction with your action plans and learning log which will provide evidence of what has been learned and how you have implemented the learning into your business Each course description states how many days can be counted and the CPD forms can be downloaded from the Driving Standards Agency website at wwwbusinesslinkgovukbdotgactionlayertopicId=1082825407
Booking your place Courses are available at various times and venues throughout the year A full list of locations venues and dates for each course can be found on the separate insert which accompanies this brochure
Costs and terms of booking The cost of each course can be also found on the separate insert which accompanies this brochure For the terms and conditions of booking please refer to pages 23-24 of this brochure
4
DPU00108_course_brochindd 6-7 24510 114705
5
Training Venues All of our training takes place at six different venues across the UK Hot and cold drinks are available throughout the day and for full day and residential courses a buffet lunch is provided Any special dietary requirements should be notified at the time of booking
South
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Venue code Bas1
Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Venue code Car1
Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST Venue Code Eal1
North
Cheadle Lambert House Stockport Road Cheadle SK8 2DY Venue code Che1
Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA Venue Code New1
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Venue code Six1
Our Trainers
All of the courses and workshops have been developed by AA Driving School The training is delivered by our qualified and experienced in-house trainers supported by a team of hand picked industry specialists all of whom are AA franchisees working not just with learner drivers but also potential driving instructors and delivering advanced driver training and assessments to our corporate clients
6
115507
DPU00061 A6 postcardindd 1
4809 172749
DPU00061 bus cardindd 1 171109 115528
DPU00108_course_brochindd 8-9 24510 114711
98 of AA pupilswould recommend us
Call me now for my latest offers
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5005 (0709)
bull Lessons available nowbull Learners Pass Plus Motorway and Eco driving
AA Driving School is the ONLY national drivingschool exclusively using fully qualified instructors
I am your local AA driving instructor
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
DPU00061 A4 posterindd 1
171109
98 of AA pupils would recommend us
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5003 (0709)
bull Lessons available now
bull Learners Pass Plus Motorway and
Eco driving
AA Driving School is the
ONLY national driving
school exclusively using
fully qualified instructors
I am your local AA driving instructor
Call me now for my latest offers
AA Driving School is the ONLY national driving school exclusively using fully qualified instructors
98 of AA pupils would recommend us
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008 DS5004 (0709)
Driving School
7
ADI Business Skills Workshop ndash 1 day A one day workshop providing an introduction to self marketing and advertising sales skills for ADIrsquos and communication techniques
Who is it for The workshop is designed as a lsquotasterrsquo session and is aimed at ADIrsquos and PDIrsquos wishing to increase their customer base by adopting proven methods of attracting new pupils converting price enquires into sales and retaining new and existing customers
Course content This combined workshop provides an opportunity to engage in discussion and exchange ideas with other driving instructors and potential driving instructors The day is interactive and involves exploring new ideas as well as revisiting some more traditional approaches You will identify the tools and techniques to help grow your business and take responsibility for your own success
During the day we will identify the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
We will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect As well as spending some time identifying individual features and benefits and how to use them to overcome objections
We will take the opportunity to explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The various activities throughout the day will encourage you to challenge what you are currently doing or may have done in the past and look at new approaches and avenues You will create a detailed plan of action to take away and put into practice within your own business and in addition you will compile prompt sheets identify your strengths test your skills and take away tools to help you overcome any personal barriers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities and sales techniques that you will feel comfortable and confident in using to self source your own customers build a successful business and to provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull You will commit to performing three new marketing and advertising activities to increase your customer base by completing an action plan
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
8
DPU00108_course_brochindd 10-11 24510 114715
Self Marketing and Advertising Workshop ndash 1 day Tools and tips to help you to promote your business successfully in your local area
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to self source new customers cost effectively through local marketing and advertising activities
Course content The workshop provides an opportunity to explore proven methods of sourcing new business and discuss different ways to approach prospective customers The workshop is interactive and participants will be encouraged to share ideas and develop an individual marketing plan
During the session we will look at the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
The activities will allow participants to develop their own lsquoverbal CVrsquo identify areas for development and actions to be taken to move their marketing plan forward
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities that you will feel comfortable and confident in using to self source your own customers
Objectives
bull Identify your personal barriers to successful self marketing
bull Accurately identify three new elements of advertising yourself successfully
bull Commit to performing at least three new marketing and advertising activities to increase your customer base by completing a marketing plan
9 10
DPU00108_course_brochindd 12-13 24510 114718
ADI as Salesperson Workshop ndash 1 day Basic sales techniques for driving instructors to use to convert enquiries into customers
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop the skills necessary for converting potential sales enquiries into customers
Course content The workshop provides an opportunity to explore the techniques employed by professional sales people to create a framework for responding to enquiries about the price of driving lessons The workshop is interactive and participants will be encouraged to share ideas and develop an individual prompt sheet for handling sales enquiries
During the session we will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect We will spend time identifying individual features and benefits and how to use them to overcome objections
The activities will help participants to identify the correct sequence of steps within the Sales Cycle a tool used by professional sales people to lsquoclosersquo a sale
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify sales techniques that you will feel comfortable and confident in using to secure new customers and build a successful business
Objectives
bull Identify ten features and benefits of learning to drive with you
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop a personal prompt sheet for handling sales enquiries
11 12
DPU00108_course_brochindd 14-15 24510 114720
13
ADI Communication Skills Workshop ndash 1 day An introduction to the communication skills necessary to increase understanding build rapport and develop successful customer relationships
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop their communication skills as an aid to attracting and retaining customers
Course content The workshop provides an opportunity to discover the skills and techniques to make the most of your day to day communication with customers to ensure that they feel listened to valued and understood The workshop is interactive and participants will be encouraged to share ideas and develop an action plan for developing your own communication skills
During the workshop we will explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The activities will allow participants to test their own listening skills and to identify the steps needed to improve their all round communication which can help to retain customers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to give you an overview of how communication works and provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull Identify three barriers to effective communication with your customers
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
14
DPU00108_course_brochindd 16-17 24510 114724
Core Competence Workshop ndash 1 day Take a fresh look at the Core Competence skills against which the Driving Standards Agency assess all driving instructors
Who is it for The Core Competence workshop is aimed at PDIrsquos preparing for the DSA Part 3 test driving instructor trainers and ADIrsquos who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the check test
Course content The workshop will take a fresh look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using examples of familiar everyday situations to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
Using interactive exercises and activities we will look again at the way praise to the student helps faults to be identified and kept in perspective We shall then consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the studentrsquos faults This will also include gaining agreement from the student and using the appropriate level of instruction to help them to remember to apply correct technique or practice There will be the opportunity using simple every day tasks to apply the skills learnt We shall also examine some driving case studies
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to examine alternative ways of expressing Core Competence so that by increasing our understanding we will be better at teaching it to PDIrsquos and practicing it with our student drivers
Objectives
bull To review Core Competence through praise and recognition of the studentrsquos accomplishments and open up discussion around the further improvements that may be required
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the appropriate level of instruction
15 16
DPU00108_course_brochindd 18-19 24510 114728
17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 4-5 24510 114702
3
AA Driving School Courses and Workshops Introduction This brochure has been developed to provide you with information on all of the courses and workshops offered by AA Driving School These courses are open to all AA franchised driving instructors as well as Approved Driving Instructors (ADIrsquos) from other franchises or independent driving schools who wish to take advantage of the first class training available Potential driving instructors (PDIrsquos) may also benefit from attending many of the workshops
We believe that an effective and enjoyable training course is one where the participants are engaged in the learning and taking part in discussions and activities which provoke thought challenge beliefs and produce new ideas and approaches Therefore all training is interactive and participants are encouraged to contribute and share their thoughts and experience
Materials We recommend that you come prepared to take notes as you will hear a lot of information and will want to capture all the output from the group activities You will also be supplied with handouts for many of the activities plus action plans to evidence your learning for Continuous Professional Development (CPD)
CPD All of the courses in this brochure will count towards your CPD and we will award attendance certificates These can be used in conjunction with your action plans and learning log which will provide evidence of what has been learned and how you have implemented the learning into your business Each course description states how many days can be counted and the CPD forms can be downloaded from the Driving Standards Agency website at wwwbusinesslinkgovukbdotgactionlayertopicId=1082825407
Booking your place Courses are available at various times and venues throughout the year A full list of locations venues and dates for each course can be found on the separate insert which accompanies this brochure
Costs and terms of booking The cost of each course can be also found on the separate insert which accompanies this brochure For the terms and conditions of booking please refer to pages 23-24 of this brochure
4
DPU00108_course_brochindd 6-7 24510 114705
5
Training Venues All of our training takes place at six different venues across the UK Hot and cold drinks are available throughout the day and for full day and residential courses a buffet lunch is provided Any special dietary requirements should be notified at the time of booking
South
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Venue code Bas1
Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Venue code Car1
Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST Venue Code Eal1
North
Cheadle Lambert House Stockport Road Cheadle SK8 2DY Venue code Che1
Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA Venue Code New1
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Venue code Six1
Our Trainers
All of the courses and workshops have been developed by AA Driving School The training is delivered by our qualified and experienced in-house trainers supported by a team of hand picked industry specialists all of whom are AA franchisees working not just with learner drivers but also potential driving instructors and delivering advanced driver training and assessments to our corporate clients
6
115507
DPU00061 A6 postcardindd 1
4809 172749
DPU00061 bus cardindd 1 171109 115528
DPU00108_course_brochindd 8-9 24510 114711
98 of AA pupilswould recommend us
Call me now for my latest offers
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5005 (0709)
bull Lessons available nowbull Learners Pass Plus Motorway and Eco driving
AA Driving School is the ONLY national drivingschool exclusively using fully qualified instructors
I am your local AA driving instructor
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
DPU00061 A4 posterindd 1
171109
98 of AA pupils would recommend us
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5003 (0709)
bull Lessons available now
bull Learners Pass Plus Motorway and
Eco driving
AA Driving School is the
ONLY national driving
school exclusively using
fully qualified instructors
I am your local AA driving instructor
Call me now for my latest offers
AA Driving School is the ONLY national driving school exclusively using fully qualified instructors
98 of AA pupils would recommend us
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008 DS5004 (0709)
Driving School
7
ADI Business Skills Workshop ndash 1 day A one day workshop providing an introduction to self marketing and advertising sales skills for ADIrsquos and communication techniques
Who is it for The workshop is designed as a lsquotasterrsquo session and is aimed at ADIrsquos and PDIrsquos wishing to increase their customer base by adopting proven methods of attracting new pupils converting price enquires into sales and retaining new and existing customers
Course content This combined workshop provides an opportunity to engage in discussion and exchange ideas with other driving instructors and potential driving instructors The day is interactive and involves exploring new ideas as well as revisiting some more traditional approaches You will identify the tools and techniques to help grow your business and take responsibility for your own success
During the day we will identify the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
We will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect As well as spending some time identifying individual features and benefits and how to use them to overcome objections
We will take the opportunity to explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The various activities throughout the day will encourage you to challenge what you are currently doing or may have done in the past and look at new approaches and avenues You will create a detailed plan of action to take away and put into practice within your own business and in addition you will compile prompt sheets identify your strengths test your skills and take away tools to help you overcome any personal barriers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities and sales techniques that you will feel comfortable and confident in using to self source your own customers build a successful business and to provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull You will commit to performing three new marketing and advertising activities to increase your customer base by completing an action plan
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
8
DPU00108_course_brochindd 10-11 24510 114715
Self Marketing and Advertising Workshop ndash 1 day Tools and tips to help you to promote your business successfully in your local area
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to self source new customers cost effectively through local marketing and advertising activities
Course content The workshop provides an opportunity to explore proven methods of sourcing new business and discuss different ways to approach prospective customers The workshop is interactive and participants will be encouraged to share ideas and develop an individual marketing plan
During the session we will look at the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
The activities will allow participants to develop their own lsquoverbal CVrsquo identify areas for development and actions to be taken to move their marketing plan forward
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities that you will feel comfortable and confident in using to self source your own customers
Objectives
bull Identify your personal barriers to successful self marketing
bull Accurately identify three new elements of advertising yourself successfully
bull Commit to performing at least three new marketing and advertising activities to increase your customer base by completing a marketing plan
9 10
DPU00108_course_brochindd 12-13 24510 114718
ADI as Salesperson Workshop ndash 1 day Basic sales techniques for driving instructors to use to convert enquiries into customers
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop the skills necessary for converting potential sales enquiries into customers
Course content The workshop provides an opportunity to explore the techniques employed by professional sales people to create a framework for responding to enquiries about the price of driving lessons The workshop is interactive and participants will be encouraged to share ideas and develop an individual prompt sheet for handling sales enquiries
During the session we will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect We will spend time identifying individual features and benefits and how to use them to overcome objections
The activities will help participants to identify the correct sequence of steps within the Sales Cycle a tool used by professional sales people to lsquoclosersquo a sale
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify sales techniques that you will feel comfortable and confident in using to secure new customers and build a successful business
Objectives
bull Identify ten features and benefits of learning to drive with you
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop a personal prompt sheet for handling sales enquiries
11 12
DPU00108_course_brochindd 14-15 24510 114720
13
ADI Communication Skills Workshop ndash 1 day An introduction to the communication skills necessary to increase understanding build rapport and develop successful customer relationships
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop their communication skills as an aid to attracting and retaining customers
Course content The workshop provides an opportunity to discover the skills and techniques to make the most of your day to day communication with customers to ensure that they feel listened to valued and understood The workshop is interactive and participants will be encouraged to share ideas and develop an action plan for developing your own communication skills
During the workshop we will explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The activities will allow participants to test their own listening skills and to identify the steps needed to improve their all round communication which can help to retain customers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to give you an overview of how communication works and provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull Identify three barriers to effective communication with your customers
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
14
DPU00108_course_brochindd 16-17 24510 114724
Core Competence Workshop ndash 1 day Take a fresh look at the Core Competence skills against which the Driving Standards Agency assess all driving instructors
Who is it for The Core Competence workshop is aimed at PDIrsquos preparing for the DSA Part 3 test driving instructor trainers and ADIrsquos who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the check test
Course content The workshop will take a fresh look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using examples of familiar everyday situations to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
Using interactive exercises and activities we will look again at the way praise to the student helps faults to be identified and kept in perspective We shall then consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the studentrsquos faults This will also include gaining agreement from the student and using the appropriate level of instruction to help them to remember to apply correct technique or practice There will be the opportunity using simple every day tasks to apply the skills learnt We shall also examine some driving case studies
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to examine alternative ways of expressing Core Competence so that by increasing our understanding we will be better at teaching it to PDIrsquos and practicing it with our student drivers
Objectives
bull To review Core Competence through praise and recognition of the studentrsquos accomplishments and open up discussion around the further improvements that may be required
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the appropriate level of instruction
15 16
DPU00108_course_brochindd 18-19 24510 114728
17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 6-7 24510 114705
5
Training Venues All of our training takes place at six different venues across the UK Hot and cold drinks are available throughout the day and for full day and residential courses a buffet lunch is provided Any special dietary requirements should be notified at the time of booking
South
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Venue code Bas1
Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Venue code Car1
Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST Venue Code Eal1
North
Cheadle Lambert House Stockport Road Cheadle SK8 2DY Venue code Che1
Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA Venue Code New1
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Venue code Six1
Our Trainers
All of the courses and workshops have been developed by AA Driving School The training is delivered by our qualified and experienced in-house trainers supported by a team of hand picked industry specialists all of whom are AA franchisees working not just with learner drivers but also potential driving instructors and delivering advanced driver training and assessments to our corporate clients
6
115507
DPU00061 A6 postcardindd 1
4809 172749
DPU00061 bus cardindd 1 171109 115528
DPU00108_course_brochindd 8-9 24510 114711
98 of AA pupilswould recommend us
Call me now for my latest offers
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5005 (0709)
bull Lessons available nowbull Learners Pass Plus Motorway and Eco driving
AA Driving School is the ONLY national drivingschool exclusively using fully qualified instructors
I am your local AA driving instructor
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
DPU00061 A4 posterindd 1
171109
98 of AA pupils would recommend us
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5003 (0709)
bull Lessons available now
bull Learners Pass Plus Motorway and
Eco driving
AA Driving School is the
ONLY national driving
school exclusively using
fully qualified instructors
I am your local AA driving instructor
Call me now for my latest offers
AA Driving School is the ONLY national driving school exclusively using fully qualified instructors
98 of AA pupils would recommend us
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008 DS5004 (0709)
Driving School
7
ADI Business Skills Workshop ndash 1 day A one day workshop providing an introduction to self marketing and advertising sales skills for ADIrsquos and communication techniques
Who is it for The workshop is designed as a lsquotasterrsquo session and is aimed at ADIrsquos and PDIrsquos wishing to increase their customer base by adopting proven methods of attracting new pupils converting price enquires into sales and retaining new and existing customers
Course content This combined workshop provides an opportunity to engage in discussion and exchange ideas with other driving instructors and potential driving instructors The day is interactive and involves exploring new ideas as well as revisiting some more traditional approaches You will identify the tools and techniques to help grow your business and take responsibility for your own success
During the day we will identify the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
We will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect As well as spending some time identifying individual features and benefits and how to use them to overcome objections
We will take the opportunity to explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The various activities throughout the day will encourage you to challenge what you are currently doing or may have done in the past and look at new approaches and avenues You will create a detailed plan of action to take away and put into practice within your own business and in addition you will compile prompt sheets identify your strengths test your skills and take away tools to help you overcome any personal barriers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities and sales techniques that you will feel comfortable and confident in using to self source your own customers build a successful business and to provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull You will commit to performing three new marketing and advertising activities to increase your customer base by completing an action plan
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
8
DPU00108_course_brochindd 10-11 24510 114715
Self Marketing and Advertising Workshop ndash 1 day Tools and tips to help you to promote your business successfully in your local area
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to self source new customers cost effectively through local marketing and advertising activities
Course content The workshop provides an opportunity to explore proven methods of sourcing new business and discuss different ways to approach prospective customers The workshop is interactive and participants will be encouraged to share ideas and develop an individual marketing plan
During the session we will look at the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
The activities will allow participants to develop their own lsquoverbal CVrsquo identify areas for development and actions to be taken to move their marketing plan forward
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities that you will feel comfortable and confident in using to self source your own customers
Objectives
bull Identify your personal barriers to successful self marketing
bull Accurately identify three new elements of advertising yourself successfully
bull Commit to performing at least three new marketing and advertising activities to increase your customer base by completing a marketing plan
9 10
DPU00108_course_brochindd 12-13 24510 114718
ADI as Salesperson Workshop ndash 1 day Basic sales techniques for driving instructors to use to convert enquiries into customers
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop the skills necessary for converting potential sales enquiries into customers
Course content The workshop provides an opportunity to explore the techniques employed by professional sales people to create a framework for responding to enquiries about the price of driving lessons The workshop is interactive and participants will be encouraged to share ideas and develop an individual prompt sheet for handling sales enquiries
During the session we will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect We will spend time identifying individual features and benefits and how to use them to overcome objections
The activities will help participants to identify the correct sequence of steps within the Sales Cycle a tool used by professional sales people to lsquoclosersquo a sale
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify sales techniques that you will feel comfortable and confident in using to secure new customers and build a successful business
Objectives
bull Identify ten features and benefits of learning to drive with you
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop a personal prompt sheet for handling sales enquiries
11 12
DPU00108_course_brochindd 14-15 24510 114720
13
ADI Communication Skills Workshop ndash 1 day An introduction to the communication skills necessary to increase understanding build rapport and develop successful customer relationships
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop their communication skills as an aid to attracting and retaining customers
Course content The workshop provides an opportunity to discover the skills and techniques to make the most of your day to day communication with customers to ensure that they feel listened to valued and understood The workshop is interactive and participants will be encouraged to share ideas and develop an action plan for developing your own communication skills
During the workshop we will explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The activities will allow participants to test their own listening skills and to identify the steps needed to improve their all round communication which can help to retain customers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to give you an overview of how communication works and provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull Identify three barriers to effective communication with your customers
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
14
DPU00108_course_brochindd 16-17 24510 114724
Core Competence Workshop ndash 1 day Take a fresh look at the Core Competence skills against which the Driving Standards Agency assess all driving instructors
Who is it for The Core Competence workshop is aimed at PDIrsquos preparing for the DSA Part 3 test driving instructor trainers and ADIrsquos who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the check test
Course content The workshop will take a fresh look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using examples of familiar everyday situations to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
Using interactive exercises and activities we will look again at the way praise to the student helps faults to be identified and kept in perspective We shall then consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the studentrsquos faults This will also include gaining agreement from the student and using the appropriate level of instruction to help them to remember to apply correct technique or practice There will be the opportunity using simple every day tasks to apply the skills learnt We shall also examine some driving case studies
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to examine alternative ways of expressing Core Competence so that by increasing our understanding we will be better at teaching it to PDIrsquos and practicing it with our student drivers
Objectives
bull To review Core Competence through praise and recognition of the studentrsquos accomplishments and open up discussion around the further improvements that may be required
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the appropriate level of instruction
15 16
DPU00108_course_brochindd 18-19 24510 114728
17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
115507
DPU00061 A6 postcardindd 1
4809 172749
DPU00061 bus cardindd 1 171109 115528
DPU00108_course_brochindd 8-9 24510 114711
98 of AA pupilswould recommend us
Call me now for my latest offers
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5005 (0709)
bull Lessons available nowbull Learners Pass Plus Motorway and Eco driving
AA Driving School is the ONLY national drivingschool exclusively using fully qualified instructors
I am your local AA driving instructor
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
DPU00061 A4 posterindd 1
171109
98 of AA pupils would recommend us
AA Driving Instructors are self-employed franchisees and the contract for tuition is between the instructor and the pupil
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008
DS5003 (0709)
bull Lessons available now
bull Learners Pass Plus Motorway and
Eco driving
AA Driving School is the
ONLY national driving
school exclusively using
fully qualified instructors
I am your local AA driving instructor
Call me now for my latest offers
AA Driving School is the ONLY national driving school exclusively using fully qualified instructors
98 of AA pupils would recommend us
AA Driving School customer satisfaction research of 605 AA Driving School pupils interviewed by phone during 2008 DS5004 (0709)
Driving School
7
ADI Business Skills Workshop ndash 1 day A one day workshop providing an introduction to self marketing and advertising sales skills for ADIrsquos and communication techniques
Who is it for The workshop is designed as a lsquotasterrsquo session and is aimed at ADIrsquos and PDIrsquos wishing to increase their customer base by adopting proven methods of attracting new pupils converting price enquires into sales and retaining new and existing customers
Course content This combined workshop provides an opportunity to engage in discussion and exchange ideas with other driving instructors and potential driving instructors The day is interactive and involves exploring new ideas as well as revisiting some more traditional approaches You will identify the tools and techniques to help grow your business and take responsibility for your own success
During the day we will identify the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
We will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect As well as spending some time identifying individual features and benefits and how to use them to overcome objections
We will take the opportunity to explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The various activities throughout the day will encourage you to challenge what you are currently doing or may have done in the past and look at new approaches and avenues You will create a detailed plan of action to take away and put into practice within your own business and in addition you will compile prompt sheets identify your strengths test your skills and take away tools to help you overcome any personal barriers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities and sales techniques that you will feel comfortable and confident in using to self source your own customers build a successful business and to provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull You will commit to performing three new marketing and advertising activities to increase your customer base by completing an action plan
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
8
DPU00108_course_brochindd 10-11 24510 114715
Self Marketing and Advertising Workshop ndash 1 day Tools and tips to help you to promote your business successfully in your local area
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to self source new customers cost effectively through local marketing and advertising activities
Course content The workshop provides an opportunity to explore proven methods of sourcing new business and discuss different ways to approach prospective customers The workshop is interactive and participants will be encouraged to share ideas and develop an individual marketing plan
During the session we will look at the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
The activities will allow participants to develop their own lsquoverbal CVrsquo identify areas for development and actions to be taken to move their marketing plan forward
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities that you will feel comfortable and confident in using to self source your own customers
Objectives
bull Identify your personal barriers to successful self marketing
bull Accurately identify three new elements of advertising yourself successfully
bull Commit to performing at least three new marketing and advertising activities to increase your customer base by completing a marketing plan
9 10
DPU00108_course_brochindd 12-13 24510 114718
ADI as Salesperson Workshop ndash 1 day Basic sales techniques for driving instructors to use to convert enquiries into customers
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop the skills necessary for converting potential sales enquiries into customers
Course content The workshop provides an opportunity to explore the techniques employed by professional sales people to create a framework for responding to enquiries about the price of driving lessons The workshop is interactive and participants will be encouraged to share ideas and develop an individual prompt sheet for handling sales enquiries
During the session we will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect We will spend time identifying individual features and benefits and how to use them to overcome objections
The activities will help participants to identify the correct sequence of steps within the Sales Cycle a tool used by professional sales people to lsquoclosersquo a sale
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify sales techniques that you will feel comfortable and confident in using to secure new customers and build a successful business
Objectives
bull Identify ten features and benefits of learning to drive with you
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop a personal prompt sheet for handling sales enquiries
11 12
DPU00108_course_brochindd 14-15 24510 114720
13
ADI Communication Skills Workshop ndash 1 day An introduction to the communication skills necessary to increase understanding build rapport and develop successful customer relationships
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop their communication skills as an aid to attracting and retaining customers
Course content The workshop provides an opportunity to discover the skills and techniques to make the most of your day to day communication with customers to ensure that they feel listened to valued and understood The workshop is interactive and participants will be encouraged to share ideas and develop an action plan for developing your own communication skills
During the workshop we will explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The activities will allow participants to test their own listening skills and to identify the steps needed to improve their all round communication which can help to retain customers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to give you an overview of how communication works and provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull Identify three barriers to effective communication with your customers
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
14
DPU00108_course_brochindd 16-17 24510 114724
Core Competence Workshop ndash 1 day Take a fresh look at the Core Competence skills against which the Driving Standards Agency assess all driving instructors
Who is it for The Core Competence workshop is aimed at PDIrsquos preparing for the DSA Part 3 test driving instructor trainers and ADIrsquos who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the check test
Course content The workshop will take a fresh look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using examples of familiar everyday situations to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
Using interactive exercises and activities we will look again at the way praise to the student helps faults to be identified and kept in perspective We shall then consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the studentrsquos faults This will also include gaining agreement from the student and using the appropriate level of instruction to help them to remember to apply correct technique or practice There will be the opportunity using simple every day tasks to apply the skills learnt We shall also examine some driving case studies
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to examine alternative ways of expressing Core Competence so that by increasing our understanding we will be better at teaching it to PDIrsquos and practicing it with our student drivers
Objectives
bull To review Core Competence through praise and recognition of the studentrsquos accomplishments and open up discussion around the further improvements that may be required
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the appropriate level of instruction
15 16
DPU00108_course_brochindd 18-19 24510 114728
17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 10-11 24510 114715
Self Marketing and Advertising Workshop ndash 1 day Tools and tips to help you to promote your business successfully in your local area
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to self source new customers cost effectively through local marketing and advertising activities
Course content The workshop provides an opportunity to explore proven methods of sourcing new business and discuss different ways to approach prospective customers The workshop is interactive and participants will be encouraged to share ideas and develop an individual marketing plan
During the session we will look at the current self sourcing activities of the group and what the barriers are to successful self marketing We will share the techniques utilised by driving instructors with full diaries as well as investigating the power of personal web sites and promoting them within your printed materials
The activities will allow participants to develop their own lsquoverbal CVrsquo identify areas for development and actions to be taken to move their marketing plan forward
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify marketing and advertising activities that you will feel comfortable and confident in using to self source your own customers
Objectives
bull Identify your personal barriers to successful self marketing
bull Accurately identify three new elements of advertising yourself successfully
bull Commit to performing at least three new marketing and advertising activities to increase your customer base by completing a marketing plan
9 10
DPU00108_course_brochindd 12-13 24510 114718
ADI as Salesperson Workshop ndash 1 day Basic sales techniques for driving instructors to use to convert enquiries into customers
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop the skills necessary for converting potential sales enquiries into customers
Course content The workshop provides an opportunity to explore the techniques employed by professional sales people to create a framework for responding to enquiries about the price of driving lessons The workshop is interactive and participants will be encouraged to share ideas and develop an individual prompt sheet for handling sales enquiries
During the session we will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect We will spend time identifying individual features and benefits and how to use them to overcome objections
The activities will help participants to identify the correct sequence of steps within the Sales Cycle a tool used by professional sales people to lsquoclosersquo a sale
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify sales techniques that you will feel comfortable and confident in using to secure new customers and build a successful business
Objectives
bull Identify ten features and benefits of learning to drive with you
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop a personal prompt sheet for handling sales enquiries
11 12
DPU00108_course_brochindd 14-15 24510 114720
13
ADI Communication Skills Workshop ndash 1 day An introduction to the communication skills necessary to increase understanding build rapport and develop successful customer relationships
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop their communication skills as an aid to attracting and retaining customers
Course content The workshop provides an opportunity to discover the skills and techniques to make the most of your day to day communication with customers to ensure that they feel listened to valued and understood The workshop is interactive and participants will be encouraged to share ideas and develop an action plan for developing your own communication skills
During the workshop we will explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The activities will allow participants to test their own listening skills and to identify the steps needed to improve their all round communication which can help to retain customers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to give you an overview of how communication works and provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull Identify three barriers to effective communication with your customers
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
14
DPU00108_course_brochindd 16-17 24510 114724
Core Competence Workshop ndash 1 day Take a fresh look at the Core Competence skills against which the Driving Standards Agency assess all driving instructors
Who is it for The Core Competence workshop is aimed at PDIrsquos preparing for the DSA Part 3 test driving instructor trainers and ADIrsquos who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the check test
Course content The workshop will take a fresh look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using examples of familiar everyday situations to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
Using interactive exercises and activities we will look again at the way praise to the student helps faults to be identified and kept in perspective We shall then consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the studentrsquos faults This will also include gaining agreement from the student and using the appropriate level of instruction to help them to remember to apply correct technique or practice There will be the opportunity using simple every day tasks to apply the skills learnt We shall also examine some driving case studies
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to examine alternative ways of expressing Core Competence so that by increasing our understanding we will be better at teaching it to PDIrsquos and practicing it with our student drivers
Objectives
bull To review Core Competence through praise and recognition of the studentrsquos accomplishments and open up discussion around the further improvements that may be required
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the appropriate level of instruction
15 16
DPU00108_course_brochindd 18-19 24510 114728
17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 12-13 24510 114718
ADI as Salesperson Workshop ndash 1 day Basic sales techniques for driving instructors to use to convert enquiries into customers
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop the skills necessary for converting potential sales enquiries into customers
Course content The workshop provides an opportunity to explore the techniques employed by professional sales people to create a framework for responding to enquiries about the price of driving lessons The workshop is interactive and participants will be encouraged to share ideas and develop an individual prompt sheet for handling sales enquiries
During the session we will look at how we respond to common objections based on price and how to approach the question of price without losing the prospect We will spend time identifying individual features and benefits and how to use them to overcome objections
The activities will help participants to identify the correct sequence of steps within the Sales Cycle a tool used by professional sales people to lsquoclosersquo a sale
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to help and support you to identify sales techniques that you will feel comfortable and confident in using to secure new customers and build a successful business
Objectives
bull Identify ten features and benefits of learning to drive with you
bull Recognise the Sales Cycle as a key element of handling price enquiries
bull Develop a personal prompt sheet for handling sales enquiries
11 12
DPU00108_course_brochindd 14-15 24510 114720
13
ADI Communication Skills Workshop ndash 1 day An introduction to the communication skills necessary to increase understanding build rapport and develop successful customer relationships
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop their communication skills as an aid to attracting and retaining customers
Course content The workshop provides an opportunity to discover the skills and techniques to make the most of your day to day communication with customers to ensure that they feel listened to valued and understood The workshop is interactive and participants will be encouraged to share ideas and develop an action plan for developing your own communication skills
During the workshop we will explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The activities will allow participants to test their own listening skills and to identify the steps needed to improve their all round communication which can help to retain customers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to give you an overview of how communication works and provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull Identify three barriers to effective communication with your customers
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
14
DPU00108_course_brochindd 16-17 24510 114724
Core Competence Workshop ndash 1 day Take a fresh look at the Core Competence skills against which the Driving Standards Agency assess all driving instructors
Who is it for The Core Competence workshop is aimed at PDIrsquos preparing for the DSA Part 3 test driving instructor trainers and ADIrsquos who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the check test
Course content The workshop will take a fresh look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using examples of familiar everyday situations to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
Using interactive exercises and activities we will look again at the way praise to the student helps faults to be identified and kept in perspective We shall then consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the studentrsquos faults This will also include gaining agreement from the student and using the appropriate level of instruction to help them to remember to apply correct technique or practice There will be the opportunity using simple every day tasks to apply the skills learnt We shall also examine some driving case studies
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to examine alternative ways of expressing Core Competence so that by increasing our understanding we will be better at teaching it to PDIrsquos and practicing it with our student drivers
Objectives
bull To review Core Competence through praise and recognition of the studentrsquos accomplishments and open up discussion around the further improvements that may be required
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the appropriate level of instruction
15 16
DPU00108_course_brochindd 18-19 24510 114728
17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 14-15 24510 114720
13
ADI Communication Skills Workshop ndash 1 day An introduction to the communication skills necessary to increase understanding build rapport and develop successful customer relationships
Who is it for The workshop is aimed at ADIrsquos and PDIrsquos who would like to develop their communication skills as an aid to attracting and retaining customers
Course content The workshop provides an opportunity to discover the skills and techniques to make the most of your day to day communication with customers to ensure that they feel listened to valued and understood The workshop is interactive and participants will be encouraged to share ideas and develop an action plan for developing your own communication skills
During the workshop we will explore what good communication looks like and identify potential barriers to communicating effectively We will look at the different ways in which we communicate on a daily basis and the importance of non verbal communication and adopting effective questioning and listening techniques
The activities will allow participants to test their own listening skills and to identify the steps needed to improve their all round communication which can help to retain customers
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to give you an overview of how communication works and provide you with some effective communication techniques to use with potential and existing customers
Objectives
bull Identify three barriers to effective communication with your customers
bull Develop effective questioning and listening techniques
bull Recognise how non verbal signals can enhance and inhibit good communication
14
DPU00108_course_brochindd 16-17 24510 114724
Core Competence Workshop ndash 1 day Take a fresh look at the Core Competence skills against which the Driving Standards Agency assess all driving instructors
Who is it for The Core Competence workshop is aimed at PDIrsquos preparing for the DSA Part 3 test driving instructor trainers and ADIrsquos who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the check test
Course content The workshop will take a fresh look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using examples of familiar everyday situations to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
Using interactive exercises and activities we will look again at the way praise to the student helps faults to be identified and kept in perspective We shall then consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the studentrsquos faults This will also include gaining agreement from the student and using the appropriate level of instruction to help them to remember to apply correct technique or practice There will be the opportunity using simple every day tasks to apply the skills learnt We shall also examine some driving case studies
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to examine alternative ways of expressing Core Competence so that by increasing our understanding we will be better at teaching it to PDIrsquos and practicing it with our student drivers
Objectives
bull To review Core Competence through praise and recognition of the studentrsquos accomplishments and open up discussion around the further improvements that may be required
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the appropriate level of instruction
15 16
DPU00108_course_brochindd 18-19 24510 114728
17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 16-17 24510 114724
Core Competence Workshop ndash 1 day Take a fresh look at the Core Competence skills against which the Driving Standards Agency assess all driving instructors
Who is it for The Core Competence workshop is aimed at PDIrsquos preparing for the DSA Part 3 test driving instructor trainers and ADIrsquos who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the check test
Course content The workshop will take a fresh look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using examples of familiar everyday situations to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
Using interactive exercises and activities we will look again at the way praise to the student helps faults to be identified and kept in perspective We shall then consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the studentrsquos faults This will also include gaining agreement from the student and using the appropriate level of instruction to help them to remember to apply correct technique or practice There will be the opportunity using simple every day tasks to apply the skills learnt We shall also examine some driving case studies
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to examine alternative ways of expressing Core Competence so that by increasing our understanding we will be better at teaching it to PDIrsquos and practicing it with our student drivers
Objectives
bull To review Core Competence through praise and recognition of the studentrsquos accomplishments and open up discussion around the further improvements that may be required
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the appropriate level of instruction
15 16
DPU00108_course_brochindd 18-19 24510 114728
17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 18-19 24510 114728
17
ORDIT Workshop ndash 1 day A workshop for driving instructor trainers focusing on the skills and processes which the Driving Standards Agency ORDIT inspection assesses
Who is it for The ORDIT workshop is aimed at driving instructor trainers who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on the ORDIT inspection
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from the perspective of training potential driving instructors preparing for the ORDIT inspection This will include how the driving instructor trainer uses their Core Competence skills to support the learning and development of the trainee driving instructor We will use examples of training situations to challenge preshyconceptions and received wisdom about how trainees learn and how driving instructor trainers should teach
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique or practice including the use of effective role play
We shall also discuss the need for an appropriate audit trail and how the ORDIT register is administered
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructor trainers on the ORDIT inspection
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on an ORDIT inspection
bull To demonstrate by discussion understanding of the appropriate level of instruction
bull To use appropriate questions and listening skills to gain agreement when facilitating a training exercise
bull To demonstrate by discussion understanding of the administration of the ORDIT register
18
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 20-21 24510 114731
Check Test Workshop ndash 1 day A workshop for driving instructors preparing for the DSA Test of Continued Ability and Fitness to Instruct (Check Test)
Who is it for The Check Test workshop is aimed at driving instructors who wish to improve their teaching skills and understanding of the criteria against which the DSA will assess them on their check test
Course content The workshop will look at Core Competence the foundational skill for all driving instructors from some different perspectives This includes using case studies to challenge pre-conceptions and received wisdom about how people learn and how driving instructors should teach
We will discuss the merits of choosing a suitable pupil and training activity or the option of the examiner playing the role of student
We will look again at the way praise to the trainee driving instructor helps faults to be identified and kept in perspective We shall consider how effective use of appropriate questions and listening skills facilitate the analysis and remedy of the trainee driving instructorrsquos faults This will also include gaining agreement from them We will also consider how to work with them to help them to remember to apply correct technique in practice
CPD Attending this workshop will count as 1 day towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim The aim of the workshop is to improve the teaching skills and understanding of the criteria against which the DSA will assess driving instructors on their Check Test
Objectives
bull To demonstrate by discussion understanding of how the DSA assess Core Competence on a Check Test
bull To demonstrate by discussion understanding of the use of appropriate questions and listening skills to gain agreement when facilitating training
bull To demonstrate by discussion understanding of the appropriate level of instruction
19 20
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 22-23 24510 114734
21
Coaching Skills Course ndash 2 days An introduction to the essential tools and techniques for new and existing coaches to enable them to build successful and supportive coaching relationships
Who is it for This modular course is aimed at ADIrsquos and PDIrsquos who would like to develop their coaching skills to enable them to support and encourage others to take ownership of their learning and development
Course content The course is delivered as a series of modules with learning activities to be completed between modules
The coaching relationship is key to the success of the Coach and the Coachee and this is explored in detail
During the course participants will have the opportunity to define what coaching is and the responsibilities of the Coach as well as identifying the skills and qualities required to be an effective Coach There will be an opportunity to explore the GROW coaching model and develop a coaching lsquotool kitrsquo
Participants will also discover how to conduct a coaching session including agreeing outcomes and creating an action plan for the Coachee plus setting lsquohomeworkrsquo and reviewing progress In particular delegates will investigate how coaching can be used with self employed driving instructors to help them develop motivation within the fields of self marketing networking and communication to drive their businesses forward
CPD Attending this workshop will count as 2 days towards your CPD commitment and we will present you with a certificate of attendance which along with your completed learning log will be acceptable as evidence that learning has taken place
Aim To provide ADIrsquos with the basic skills knowledge and tools required to develop successful coaching relationships
Objectives
bull Identify three key elements of a successful coaching relationship
bull Define the reasons for action centred learning and working to the Coacheersquos agenda
bull Identify the challenges and barriers to successful coaching
bull Explain how the Gremlin can sabotage the achievements of the Coacheersquos goals
bull Identify and develop key coaching skills and techniques
bull List the reasons for using the GROW model within a coaching session
bull Develop a coaching tool kit of forms models and questions
22
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 24-25 24510 114737
23
Driving Instructor Training Course ndash 6 days available to AA ADIrsquos only A six day course spread over 3 2 day modules over a period of 5 weeks introducing driving instructors to the foundational skills required to deliver driving instructor training
Who is it for CPD Attending this course will count as 6 days towards your CPD commitment and we will present you with aThe Driving Instructor Training Course is appropriate for certificate of attendance which along with yourAA driving instructors only who want to pass on their completed learning log will be acceptable as evidence thatknowledge experience and enthusiasm for what they do learning has taken placeonto the next generation of driving instructors
Aim The aim of the course is to provide the foundationalCourse content The course will focus initially upon the skills required to deliver driving instructor traininggeneric skills required to become a trainer of driving
instructors This will include demonstrating a thorough Objectivesknowledge of all matters relating to driving instruction
and practice and using Core Competence Levels of bull To demonstrate the generic skills required to be a Instruction and driving practice to ensure effective role driving instructor trainer by play
- Passing a test of theoretical knowledge of all We shall look at how we use these basic skills to support matters relating to driving instruction and practice PDIrsquos through the DSA qualification process We shall also
- Passing a test of driving abilitylook at how the AA Driving School Driver Instructor Training product is to be delivered to ensure that the PDI - Passing a test of ability to give instruction to a PDI has all the help and support required both to achieve ADI
bull To demonstrate by feedback an understanding of the qualification but also to ensure that they are able to run a skills required to run a successful business as a drivingsuccessful business as a driving instructor instructor
Course delegates will be expected to engage in home study activities to support the course and ad-hoc support as required will be available
Delegates may take up to three attempts at each of three tests a theory test a driving test and a test of ability to give instruction to a PDI The criteria mirrors the requirements set by the DSA for the ADI ORDIT exams Delegates must pass all three tests to pass the course
24
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 26-27 24510 114737
Training Course and Workshop Terms and Conditions
These Terms and Conditions apply to all AA Driving School courses advertised in this brochure
RESERVATION AND PAYMENT 1 All bookings should be made by contacting the AA Driving School on 0800 009 4764
2 All one day courses must be paid in full at the time of the booking
3 The Driving Instructor Trainer course may be paid for in full at the time of booking or may be paid in two stages A non-refundable deposit of pound200 must be paid at the time of the booking With a two stage payment the balance must be paid at least 4 weeks before the commencement of the course
4 All bookings will be regarded as provisional until the full course fees have been received by the AA Driving School
5 Confirmation of your payment and booking will be sent within 2 weeks from receipt
6 All course details will be dispatched to you once we have received full payment of the course fees and within 2 weeks prior to the course
7 Attendance on the course will be refused if full payment has not been received prior to the start of the course
8 The AA Driving School does not guarantee that completion of the Driver Instructor Trainer course will meet the AA Driving School assessment criteria required to enable an individual to deliver driving instructing training in the future Any additional training or development that may be required following participation in the Driving Instructor Trainer course will be provided at the discretion of the AA Driving School and shall be provided at an additional cost
CANCELLATION
9 To cancel the course all cancellation notices must be made in writing and sent to the AA at the address shown opposite The following cancellation conditions and charges apply For the Driving Instructor Trainer course you have the right under the Distance Selling Regulations 2000 to cancel the course and receive a full refund if you inform us in writing that you wish to cancel within seven working days starting with the day after the day you contacted us and booked yourself onto the Driving Instructor Trainer course
Cancellation Period given by you Fees Payable by you
15 or more working days notice All course fees are refunded to you except the deposit amount of pound20000 for the Driving Instructor Trainer Course
10 to 14 working days notice 25 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
5 to 9 working days notice 50 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer course
3 to 4 working days notice 75 of course fees are payable as well as your deposit of pound200 for the Driving Instructor Trainer Course
Less than 3 working days notice Full course fees payable
For this purpose a working day will be any day other than a Saturday or Sunday or public holiday in the UK
10 If you do not attend a course and have not previously informed us the full course fee remains payable
11 Transfer of bookings must be in writing and sent to the AA Driving School at the address below and must be received at least 21 working days before the course date to avoid the cancellation fees above applying
12 AA Driving School reserves the right at any time to cancel or change (i) the venue andor (ii) the date of a training course should unforeseen circumstances occur or minimum course numbers are not met Should the AA Driving School need to change the date of a course AA Driving School will endeavour to offer alternative dates as near to the original date as possible Should delegates be unable to attend on that date AA Driving School will offer a full refund The AA will not be liable for any further compensation
25
GENERAL
13 All intellectual property rights in material supplied on courses is subject to copyright and owned by AA and therefore any duplication in whole or in part is strictly prohibited
14 The course may only be attended by the person named in the booking confirmation and may not be assigned to any other person without the permission of AA Driving School
15 The AA reserves the right to alter prices from those published
16 The AA will add your personal information that you provide for the course to their database in order to process your booking and for the purpose of marketing courses and other promotional literature If you do not wish to receive any further marketing or promotional information from the AA either by post telephone or email please contact AA Driving School at the address below
17 By booking a course you are agreeing to accept these terms and conditions which will form a contract between you and Automobile Association Developments Limited (company number 01878835) (ldquothe AArdquo) of Fanum House Basing View Basingstoke RG21 4EA
AA Driving School Fanum House Basing View Basingstoke RG21 4EA
26
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_course_brochindd 28 24510 114737
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0036 (0610)
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_insert only2indd 1-3 21510 145730
Courses and costs To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Course title Duration AA ADIs amp PDIs External ADIs amp PDIs
ADI Business Skills Workshop 1 day pound125 pound145
Self Marketing and Advertising Workshop 1 day pound125 pound145
ADI as Salesperson Workshop 1 day pound125 pound145
Core Competence Workshop 1 day pound125 pound145
ORDIT Workshop 1 day pound125 pound145
Check Test Workshop 1 day pound125 pound145
Coaching Skills Course 2 days pound250 pound290
Available to AA ADIs only (price includes accommodation)
Driving Instructor Trainer Course 6 days Price on request NA
To book your place on any of the courses contained within this booklet please call AA Driving School Instructor Sales on 0800 009 4764
Before booking please ensure that you have read and understood the terms and conditions found in the AA Driving School Training courses and workshops brochure particularly relating to the payment and cancellation sections
Driving School
AA Driving School Training courses and workshops July to December 2010 dates and booking information
AA Driving School Tel 0800 009 4764 theAAcom All of the information shown in this booklet and its enclosures was correct at time of going to print We reserve the right to vary amend or withdraw any of the details shown at any time
DS0037 (0610)
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December
DPU00108_insert only2indd 4-6 21510 145730
Course dates and venues
Basingstoke Fanum House Basing View Basingstoke RG21 4EA Cheadle Lambert House Stockport Road Cheadle SK8 2DY Newcastle Carr Ellison House William Armstrong Drive Newcastle upon Tyne NE4 7YA
Business Skills Wednesday 7 July
ORDIT Wednesday 21 July
ADI as Salesperson Wednesday 4 August
Check Test Wednesday 18 August
Communication Skills Wednesday 1 September
Coaching Skills Day 1 Wednesday 15 September
Coaching Skills Day 2 Wednesday 29 September
Core Competence Wednesday 13 October
Marketing amp Advertising Wednesday 27 October
Business Skills Wednesday 10 November
ORDIT Wednesday 24 November
ADI as Salesperson Wednesday 8 December
ADI as Salesperson Wednesday 14 July
Check Test Wednesday 28 July
Marketing amp Advertising Wednesday 11 August
Core Competence Wednesday 25 August
Coaching Day 1 Wednesday 8 September
Coaching Day 2 Wednesday 22 September
Business Skills Wednesday 6 October
Communication Skills Wednesday 20 October
ORDIT Wednesday 3 November
ADI as Salesperson Wednesday 17 November
Check Test Wednesday 1 December
Marketing amp Advertising Wednesday 15 December
Communication Skills Thursday 1 July
Core Competence Thursday 15 July
ADI as Salesperson Thursday 29 July
Coaching Day 1 Thursday 12 August
Coaching Day 2 Thursday 26 August
Marketing amp Advertising Thursday 9 September
Business Skills Thursday 23 September
ORDIT Thursday 7 October
Check Test Thursday 21 October
Communication Skills Thursday 4 November
Core Competence Thursday 18 November
ADI as Salesperson Thursday 2 December
Business Skills Thursday 16 December
Six Hills Six Hills Training Centre Six Hills Melton Mowbray LE14 3PD Cardiff St Patrickrsquos House 17 Penarth Road Cardiff CF10 5ZA Ealing Exchange Plaza 58 Uxbridge Road (3rd Floor) Ealing London W5 2ST
Check Test Thursday 8 July
Core Competence Thursday 22 July
Coaching Day 1 Thursday 5 August
Coaching Day 2 Thursday 19 August
Business Skills Thursday 2 September
Communication Skills Thursday 16 September
ORDIT Thursday 30 September
Marketing amp Advertising Thursday 14 October
ADI as Salesperson Thursday 28 October
Check Test Thursday 11 November
Core Competence Thursday 25 November
ORDIT Thursday 9 December
Coaching Day 1 Tuesday 6 July
Coaching Day 2 Tuesday 20 July
Marketing amp Advertising Tuesday 3 August
Communication Skills Tuesday 17 August
ADI as Salesperson Tuesday 31 August
Business Skills Tuesday 14 September
Check Test Tuesday 28 September
ORDIT Tuesday 12 October
Core Competence Tuesday 26 October
Coaching Day 1 Tuesday 9 November
Coaching Day 2 Tuesday 23 November
Marketing amp Advertising Tuesday 7 December
Coaching Day 2 Tuesday 13 July
Business Skills Tuesday 27 July
ADI as Salesperson Tuesday 10 August
Marketing amp Advertising Tuesday 24 August
Communication Skills Tuesday 7 September
ORDIT Tuesday 21 September
Check Test Tuesday 5 October
Core Competence Tuesday 19 October
Coaching Day 1 Tuesday 2 November
Coaching Day 2 Tuesday 16 November
Business Skills Tuesday 30 November
ADI as Salesperson Tuesday 14 December