8/6/2019 AA Storyboards

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A D V E R T I S I N G C A M P A I G N

The American Airlines “Good Thinking” campaign

expresses how simple, quick and easy it is to book

a ight and y AA. Sure, it’s not glamorous ying, but

when you are on a budget and looking or as many

ight options at the cheapest prices as you can

fnd, American Airlines is the number one preerred

choice to quickly book a ight and y hassle ree.

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P A P E R W O R

3 0 S E C O N

T V S P O T

From office door looking at Craig’s desk.Craig has vanished from his desk, papers are flying

in the air above his desk and chair is spinning around

and falls over.

Papers flying, Chair spinning and falling backwards

onto the ground.

Side view in office.Barry standing on left in doorway, Craig’s empty

desk on right, Airplane slowly flying by outside of 

office window.

“Craig?”

Papers falling to ground, Airplane flying outside

of window.

Zoom through office window to plane. Plane fliesthrough still frame. Music starts as American

Airlines logo appears in center of frame after

plane passes through.

American Airlines logo & tagline.

“American Airlines. Good Thinking.”

Flying airplane.

The Rolling Stones “Get Off Of My Cloud” - “Hey!

Hey! You! You! Get off of my cloud!” (Starts when

logo appears)

Close-up on computer screen. Time stamp reads:

“Fri 4:59”.

POVVS

SFX

POVVS

BARRY

SFX

VS

SUPER

ANNC

SFX

MS

VS

1 2 3

4 5 6

7 8 9

View from Craig’s desk facing the door to his office.

Barry opens door, pokes his head in and holds upthe stack of papers in his hand.

“Hey I’ve got some last minute paperwork for...”

Door handle turning, door opening. Papers tossed in

the air coming from Craig’s desk.

POV

VS

BARRY

SFX

Close-up on computer screen & ‘NEW MAIL’ window.

“Subject: If you haven’t left yet...”

(mumbles softly) “If you haven’t left yet...”

VS

CRAIG

Facing Craig’s desk.

Craig sitting at desk in his office checking his watch

and getting impatient to leave work. Get’s a new

email. Grabs mouse and opens email inbox.

Ambient office background noises.

New Email Chime, Double-click on Mouse.

POV

VS

AUDIO

SFX

Facing Craig’s desk.

Frustrated, Craig puts hand on head and tilts head

back. Then looks back at computer screen to read

time stamp.

(disgruntled) “Ugh, nooo!”

POV

VS

CRAIG

Barry walks down hallway towards Craig’s office

carrying a large stack of papers.Ambient office noises, footsteps, rustling papers.

VS

AUDIO

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From hallway looking at kitchen.

Tom’s chair is tipped over onto floor, cereal bowl

spilled on the floor and door to outside is wide open.

Tom has disappeared.

Chair and cereal bowl falling onto floor, door opening.

Zoom through kitchen window to plane. Plane

flies through still frame. Music starts as American

Airlines logo appears in center of frame after

plane passes through.

American Airlines logo & tagline.

“American Airlines. Good Thinking.”

Flying airplane.

The Rolling Stones “Get Off Of My Cloud” - “Hey!

Hey! You! You! Get off of my cloud!” (Starts when

logo appears)

Victoria picks up underwear and holds it up to

look at it closer.

(confused voice) “These aren’t mine...”

POV

VS

SFX

VS

SUPER

ANNC

SFX

MS

VS

VICTORIA

1 2 3

4 5 6

7 8 9

Tom picks up bowl of cereal and sits at kitchen table.

Begins eating.

Footsteps, sitting in chair, eating cereal.Spoon clinking on bowl.

VS

AUDIOSFX

Tom pours himself a bowl of cereal.

Cereal pouring into bowl.

VS

AUDIO

Victoria is in bedroom making bed. She uncovers a

pair of underwear hidden underneath a pillow.

Shuffling bed sheets.

VS

AUDIO

Victoria walks down hallway from bedroom

towards kitchen with underwear in hand.

“Tom...”

Footsteps.

VS

VICTORIA

AUDIO

Tom has a shocking realization that he forgot to get

rid of the underwear underneath his pillow. He perks

his head up, stops eating, opens his eyes really wide,

and drops spoon into bowl.

Eating

Spoon dropping into bowl.

VS

AUDIO

SFX

Side view in kitchen.

Victoria standing on left looking at empty table

and open door. Airplane slowly flying by outside

of large kitchen window.

“Tom?”

Airplane flying outside of window.

POV

VS

VICTORIA

SFX

U N D E R W E A

3 0 S E C O N

T V S P O T

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R E D L I G H

3 0 S E C O N

T V S P O T

Outside of red-light runner’s car.

Cop stands up, looks around then looks up at the sky.

Airplane flying overhead.

Plane flies through still frame. Music starts as

American Airlines logo appears in center of frame

after plane passes through.

American Airlines logo & tagline.

“American Airlines. Good Thinking.”

Flying airplane.

The Rolling Stones “Get Off Of My Cloud” - “Hey!

Hey! You! You! Get off of my cloud!” (Starts when

logo appears)

POV

VS

SFX

VS

SUPER

ANNC

SFX

MS

1 2 3

4 5 6

7 8 9

Looking at cars from front.

Cop turns on lights & siren, pulls onto road and pulls

over red-light runner.Cars slowing down, pulling onto side of road and

stopping.

Police car siren, off once cars are pulled over.

POV

VS

AUDIO

SFX

Looking at intersection.

Car drives through intersection as traffic light above

turns from yellow to red.Car driving on road.

Traffic light clicking when turning from yellow to red.

POV

VS

AUDIO

SFX

Outside of Cop’s driver-side door.

Cop gets out of Police car, closes door, and starts

walking towards red-light runner.Footsteps.

Car door opening & closing.

POV

VS

AUDIO

SFX

View from hood of red-light runner’s car, facinginside of car.

Red-light runner is very scared, nervous and is

gripping the steering wheel tight and acting agitated.

Cop’s footsteps in distance.

POV

VS

AUDIO

Driver’s seat looking out of driver’s side window.Cop walks up and leans down into driver’s side window.

“License and regestra...”

Passenger side car door opens, footsteps running into

distance.

POVVS

COP

SFX

Cop’s view looking into car from driver’s side window.Passenger side car door swinging back and forth.

Driver has disappeared.

Car door moving back and forth.

POVVS

SFX

Cop’s view looking up at the sky.

Airplane flying by overhead.

Flying airplane.

POV

VS

SFX