CORPORATE PARTNERSHIP PROGRAMTHE AMERICAN ALPINE CLUB 2013

WHO WE AREWe are climbers, stewards of the outdoors. We are doers. And together we are stronger.

WHO WE AREThe American Alpine Club is America’s climbing organization dedicated to providing knowledge and inspiration, conservation and advocacy, and logistical support for the climbing community.

Together as members, we are able to advance the climbing way of life and do more for each other Together as members, we are able to advance the climbing way of life and do more for each other and the community than we could ever do alone. Our loyal members are your customers. Our 11,000+ members and the climbing community at large notice and regard your support. Partner with the AAC today and help strengthen our voice and action even more.

AAC MEMBERSmembers

median age

income

climbing

skill level

additional activities

gendergender

11,180 (28% increase in 2012)

35+

100k+

16+ years

advanced

skiers, mountain bikers skiers, mountain bikers and runners

75% male25% female

HOW YOU CAN CONNECTe-news

facebook

twitter

website visitors

page views

16,500 readers33% open rate(12% increase from 1yr ago)

17,300 subscribers(45% increase from 1yr ago)

6,900 followers(80% increase from 1yr ago)(80% increase from 1yr ago)

380,000 in 2012(24% increase from 1yr ago)

1.13 million in 2012(22% increase from 1yr ago)

PARTNERSHIP PROGRAMAn at-a-glance view of the benefits thatcome with the AAC Partnership Program.

PROGRAM BASICS • 12-month program

• 2-year commitment

• Levels recognized in monetary donation (80%) and product (20%)

• New AAC program-specific giving opportunities at 60% monetary donation

• New basic benefits and additional program-specific exposure and benefits

• New levels at $3,000 and $7,500

• New level for first-year partners donating in-kind (at retail value)

CRAGGIN’ CLASSICGRANTS

LODGINGPUBLICATIONS

–

–

–

–

••••••••••

LOGOLOGO

••x2

•••••••

PATRON$10,000

–

–

••••••••••••

LOGOLOGO

••x2

•••••••

BENEFACTOR$15,000

••••••••••••••

LOGOLOGO

••x2

•••••••

SUMMIT$25,000

Ability to customize program engagement

Embedded in everything AAC

1st opportunity to participate in programs

*Opportunity to license AAC brand

Member-only offer via E-news

Recognition in the American Alpine Journal

Custom regional retailer promotion opportunityCustom regional retailer promotion opportunity

**Use of AAC campgrounds & huts

Ability to customize social media initiatives

Tie 60% of your donation to specific AAC programs

Opportunity to outfit regional coordinators

Co-branded product opportunity

Member only offer via website benefits pages

Link on website partner pageLink on website partner page

Ability to partner on social media initiatives

Copy of all AAC publications

Complimentary membership

Partner insider newsletter & emails

Offer discount via website member benefits pages

Recognition in the Guidebook to Membership

Use of product or athlete participation at key eventsUse of product or athlete participation at key events

Recognition in E-news with listing each month

Use of AAC logo

PARTNERSHIP BENEFITSWhat level of partnership is right for your organization?

* At additional cost ** Based on availability

–

–

–

–

–

–

––

–

–

–

–

–

–

TEXTTEXT

–

–

x1

EMAIL

••

PRODUCTPRODUCT

••

IN-KINDPRODUCT

–

–

–

–

–

–

––

–

–

–

–

–

–

TEXTTEXT

–

–

x1

EMAIL

••••••

MEMBER$500

–

–

–

–

–

–

––

–

–

–

–

–

–

TEXTTEXT

–

•x2

•••••••

SUPPORTER$1,000

–

–

–

–

–

–

––

–

–

–

–

–

–

TEXTTEXT

••x2

•••••••

SUSTAINER$2,000

–

–

–

–

–

–

––

–

–

–

–

–

•LOGOLOGO

••x2

•••••••

BELAYER$3,000

–

–

–

–

–

–

––

–

–

••••

LOGOLOGO

••x2

•••••••

PARTNER$5,000

–

–

–

–

–

–

––

••••••

LOGOLOGO

••x2

•••••••

LEADER$7,500

2012 PARTNERS

Alaska Mountaineering School • Alpine Ascents Intl. • Alpine World Ascents • Alpine Skills Intl.Big Agnes • Exum Mountain Guides • Feathered Friends • Forty Below • Fox Mountain GuidesInternational Mountain Guides • Jackson Hole Mountain Guides • KNS Reps • La SportivaLeki • Metolius • Mountain Madness • Mountain Tools • San Juan Mountain GuidesSearch Gear • Southwest Adventure Guides • Spot Climbing Gym • Surefire

Trailspace.com • Trango • Top of the World Books

MEMBER $500

SUPPORTER $1,000

SUSTAINER $2,000

PARTNER $5,000

PATRON $10,000

BENEFACTOR $15,000SUMMIT PARTNER $25,000

Andrew Burr

2012 MILESTONES

Andrew Burr

OUR BIGGEST YEAR—EVERAAC membership grew by 28% in 2012 alone, reflecting the positive impact of our new programs.

GOLDEN PITON AWARDClimbing Magazine awarded its highest Climbing Magazine awarded its highest honor to the AAC for our work as a Community Developer.

SAVED HUECO ROCK RANCHPurchased, renovated, and reopened the iconic Ranch to ensure climber-friendly lodging in Hueco Tanks, Texas.

OPENED NEW RIVER GORGE OPENED NEW RIVER GORGE CAMPGROUNDClimbers can camp within walking distance of popular crags thanks to this new AAC-owned campground in West Virginia.

LAUNCHED LIVE YOUR DREAM GRANTSThis new grant ($16,000) funded 41 dreams, giving every-day adventurers opportunities to gain skills and confidence.

FUNDED 7 CORNERSTONE GRANTS$25,000 will make huge improvements to $25,000 will make huge improvements to crags in Utah, Kentucky, Washington, New York, New Hampshire, and Colorado.

HOSTED 5 CRAGGIN' CLASSICSMore than 1,000 climbers came out for our signature festivals in Smith Rock, Bishop, Eldo, NRG, and Cathedral Ledge.

BUILT INTERNATIONAL RELATIONSHIPSBUILT INTERNATIONAL RELATIONSHIPS33 members joined 21 internationals for a week of climbing and stewardship in Yosemite during the International Climbers' Meet.

KEEGAN YOUNGDEVELOPMENT DIRECTORAmerican Alpine Club

710 Tenth Street, Suite 100Golden, CO 80401(720) 457-9800

kyoung@americanalpineclub.orgkyoung@americanalpineclub.org