AACN: REACH AND RECRUIT THE LARGEST … REACH AND RECRUIT THE LARGEST CRITICAL CARE NURSING AUDIENCE...

March 2013 • Volume 22, Number 2

Safety Culture inAustralian ICUs

Using a Reminder to Reduce Use ofUrinary Catheters

Comparison of ChestPhysiotherapy Methods

Enteral NutritionalIntake in the ICU

Nasal Bridling forEnteral Tubes in Burn Patients

Nurses’ Moral Distressand PsychologicalEmpowerment

Dabigatran Etexilate:Management in Stroke

American Journal ofCritical Care CriticalCareNurse

A U G U S T 2 0 1 3 • V O L U M E 3 3 N U M B E R 4

T h e j o u r n a l f o r h i g h a c u i t y , p r o g r e s s i v e , a n d c r i t i c a l c a r e n u r s i n g

PlasmapheresisSupportive Therapy for a

Patient UndergoingPlasmapheresis

Craniosynostosis

Parents’ Stress in the NICU

Critical Care Nurses Serving

on Hospital Ships

CNE

CNE

CNE

Antimicrobial Prophylaxis in Surgery

Page 13

Communication As Core

Competency Page 7

Fewer Preemie Breathing Problems

Page 9

2014 Distinguished

Research Lecturer

page 5

New End-of-Life Care Guidelines

Page 14

Join NHS3 Nurses’ Health

Study Page 6

Vol. 5, No. 9 | SEPTEMBER 2013

®

High Acuity & Critical Care Nurses Make Their Optimal Contribution

AACN: REACH AND RECRUIT THE LARGEST CRITICAL CARE NURSING AUDIENCE

2014 CRITICAL CARE MEDIA KITRECRUITMENT

The official print & digital publications of the

Print Online Mobile Custom Publishing

2

AACN connects more advertisers and nurses than anyone elseThe American Journal of Critical Care, Critical Care Nurse and AACN Bold Voices provide an extensive approach to content and audience delivery that can’t be found anywhere else in the market. With three publications, digital editions that include mobile-friendly access, Web sites and e-newsletters, it's never been easier to reach critical care nurses and track your success – creating the ideal environment for your advertising message.

Nurses rely on AACN for expert knowledge and infl uence. When you advertise with AACN, your message will be surrounded with high-quality, peer-reviewed content you know will be seen by high-interest readers – both AACN members and non-member subscribers. These infl uential decision-makers are your best prospects in the fi eld of critical care nursing, and the dynamic power of AACN ensures your message greater reach and continuous sales exposure.

Expand beyond the printed pageMembers of AACN receive all three print publications – the American Journal of Critical Care, Critical Care Nurse and AACN Bold Voices – as well as access to their environmentally friendly digital editions. Digital editions allow for engaging animation, audio and video that go beyond print, reaching even more of your target audience – infl uential critical care nurses.

NOW THERE’S MORE NEW WAYS TO ENGAGE YOUR AUDIENCE ONLINE

About AACNThe American Association of Critical-Care Nurses (AACN) is the world’s largest specialty nursing organization. AACN represents more than 500,000 critical care and acute care nurses who care for critically ill patients and their families, and serves more than 218,000 members, certifi cants and nurse constituents. AACN, established in 1969, has grown along with the signifi cance of critical care and acute care nurses.

MissionPatients and their families rely on nurses at the most vulnerable times of their lives. Acute and critical care nurses turn to AACN for expert knowledge and the infl uence to fulfi ll their promise to patients and their families. AACN drives excellence because nothing less is acceptable.

PurposeThe purpose of AACN is to promote the health and welfare of patients experiencing acute and critical illness or injury by advancing the art and science of acute and critical care nursing and promoting environments that facilitate comprehensive professional nursing practice.

Turn to AACN for a vital connection to high acuity and critical care nurses

The top publications to reach critical care nurses are delivered to more than 101,000 members each month, in the formats they prefer. AACN journals are carried by more than 800 academic and healthcare institutional libraries in the U.S. and abroad.








American Journal ofCritical CareCriticalCareNurseA U G U S T 2 0 1 3 • V O L U M E 3 3 N U M B E R 4


Plasmapheresis

Supportive Therapy for a

Patient Undergoing

Plasmapheresis

Craniosynostosis

Parents’ Stress

in the NICU

Critical Care

Nurses Serving

on Hospi

CNE

CNE

CNE

over 8_13page_C1_Cover8_13 8/14/13 4:30 PM Page C1

Voluume 22,

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Pg. 12 Journal Websites

ajcconline.orgccnonline.org

Pg. 13 Weekly AACN CriticalCare

eNewsline email

Pg. 13 Monthly journal emails

3

92% rate topics and features in Critical Care Nurse and the American Journal of Critical Care of relevance and applicable to their specialty

About AACN readers*

*SLACK Incorporated, American Association of Critical-Care Nurses Readership Surveys, 2013.

*Based on 2013 survey respondents and Membership Analysis.

EDUCATION*

57% Bachelor’s degree20% Associate’s degree19% Master’s degree3% Diploma1% Doctorate

57%

19%20%

1%

3%

MARKET INFORMATION*

76% Direct patient care19% Unit managers, advanced practice nurses5% Educators76%

19%

5%

EXPERIENCE IN CRITICAL CARE*

35% 1-5 years25% 21+ years22% 11-20 years18% 6-10 years

35%

25%

18%

22%

Job Posting Options

Whether you’re purchasing a posting in conjunction with a print advertisement, an online-only posting or a posting package, AACN’s Career Center serves critical care and high acuity RNs.

30-day single online-only posting: $49560-day single online-only posting: $695

FREE 30-DAY JOB POSTING

Take advantage of immediate online exposure with your print ad purchase in any of the three AACN print publications.

Multiple job posting package options are available.

Banner Advertising Options

Whether you’re looking to brand your facility or promote specifi c job opportunities, banner advertising can increase your exposure to Career Center visitors.

3-month: $3,3256-month: $4,86012-month: $7,065

AACN CriticalCare eNewslineReach more than 200,000 critical care nurses with the Featured Career Opportunity listing in AACN’s weekly e-newsletter. See page 13 for details.

For additional information, please contact Monique McLaughlin at (800) 257-8290, x200, or e-mail, [email protected].

NEW

AACN Career Center on

GO HIRE. Post your jobs to reach higher quality candidates

Pacific ......................................................18%Mountain...................................................6%West North Central ....................................5%West South Central .................................11%East North Central ...................................15%East South Central .....................................4%Mid Atlantic .............................................16%New England .............................................5%South Atlantic .........................................21%

Education + Experience = Influence

U.S. Regional Circulation









American Journal ofCritical Care

4

Purpose and OverviewThe American Journal of Critical Care (AJCC) is AACN’s preeminent publication for communicating important advances in clinical science research and evidence-based practices in critical care. With particular emphasis on promoting collaborative practice and research, the American Journal of Critical Care is the most comprehensive scientifi c publication in the critical care fi eld. Published bimonthly, the American Journal of Critical Care reaches more than 101,000 acute, critical and progressive care nurses — the largest multidisciplinary audience of any critical care science and evidence-based research publication.

Editorial EnvironmentThe prestige, circulation and multidisciplinary focus of AJCC attract authors of national prominence from all areas of critical care nursing and medicine. A rigorous peer-review process ensures that only the highest quality articles are accepted for publication.

Editorial LeadershipCindy Munro, RN, PhD, ANP, FAAN, Coeditor in ChiefRichard H. Savel, MD, FCCM, Coeditor in Chief

Editorial board members represent renowned interdisciplinary experts in critical care nursing and medicine from across the United States and around the world.

Features and Advantages• Official evidence-based science and research

journal of the American Association of Critical-Care Nurses

• Peer-reviewed, high-quality editorial environment• More than 101,000 readers: the largest circulation

of critical care professionals of any clinical science and research journal

• Editorial direction from a multidisciplinary panel of leaders in critical care

• Interspersed advertising• Indexed in Index Medicus, Medline/PubMed,

Cumulative Index to Nursing and Allied Health Literature, Medscape, and PsycInfo

• Included in ISI Web of Knowledge database

ReadershipMore than 101,000 informed acute, critical and progressive care nursing professionals

The official evidence-based scientific journal of AACN

Reach more

than 101,000

critical care

and acute care

nurses — the largest circulation of critical care professionals of any evidence-based clinical science journal.










5

Recruitment 2014 Advertising Rates and Dates ADDED VALUE

Efficiency Discount

Buy 4 ad units, receive 10% discount.

Buy 6 ad units, receive13% discount plus one free digital edition accessory (excluding sponsorships).

Buy 10 ad units, receive 16% discount plus one free digital edition accessory (excluding sponsorships).

Buy 12 ad units, receive20% discount plus two free digital edition accessories (excluding sponsorships).

Combined Frequency

Discount Program:

Insertions in the American Journal of Critical Care can be combined with insertions in Critical Care Nurse and AACN Bold Voices to help you reach the highest possible frequency rate. The result is a direct savings in your advertising expenditures.

FREE 30-DAY Job Posting on nursepath.com

Receive immediate online exposure with your print ad purchase in any of the three AACN print publications.

Premium Positions (Color Additional)

Cover 2: earned b/w rate plus 25%



Opposite Table of Contents:

b/w rate plus 15%

Opposite Masthead:

b/w rate plus 15%

Contact

Sales Manager,

Recruitment Advertising

Monique [email protected](800) 257-8290 ext. 200

Sales Administrator, Recruitment

Merrell [email protected](800) 257-8290 ext. 323

NEW

Frequency Video/Audio Flash Front Left Sponsor Tabs Bellyband AdJolt AdGen

1x $1,000 $1,500 $3,000 $1,000 $3,000 $1,000 $750

3x 750 1,250 2,500 750 2,500 750 500

6x 600 1,000 2,000 500 2,000 500 250

20% off rates shown - Introductory off er. Limited Time Only. Net rates, non-commissionable.

Ad Closing Material Due Bonus Distribution

January 11/20/2013 11/25/2013 Society of Critical Care MedicineJanuary 9-13, San Francisco, CA

March 1/23/2014 1/28/2014 A Slice of AACN NTIApril 2014, Las Vegas, NV

May 3/27/2014 4/01/2014 National Teaching Institute & Critical Care Exposition - NTIMay 17-22, Denver, CO

July 5/28/2014 6/03/2014

September 7/25/2014 7/30/2014 AACN Progressive Care PathwaysSeptember 2014, Las Vegas, NV

AACN Nurse Manager PrioritiesSeptember 2014, Las Vegas, NV

Trends in Critical Care NursingOctober 2014, King of Prussia, PA

American College of CHEST PhysiciansOctober 25-30, 2014, Austin, TX

November 9/25/2014 10/01/2014

Benefi t from bonus exposure through Digital Editions:

Your ad benefi ts from online exposure and delivers to the inboxes of AACN recipients – with trackable results. To really stand out, take advantage of accessories that make your ad even more engaging, interactive and informative.

a) Audio: Have more to say? Let readers hear it. Add a narrative script or music to supplement your promotional message.

b) Video: Show the benefits of your product or facility through techniques, instruction or demonstrations.

c) Flash: Put your message in motion using Flash technology. These animated ads help engage customers and highlight top features.

d) Page Sponsorship: Get front-page exposure. Your ad will be prominently positioned to the right of the cover of the digital edition.

e) Tabs: Bookmark your advertisement for all to see. Tabs extend from the standard digital edition page size, making your ad stand out and easier to find.

f) Bellybands: We’ll take your ad and place it on top of the digital edition cover.

g) AdJolt: Give your ad a boost. Our creative team will transform your static ad into a Flash animated version.

h) AdGen: Make your ad work for you. AdGen technology allows readers to click on an icon sending an e-mail directly to you requesting more information about your product or facility.

Digital Editions

Frequency One Page 1/2 Page 1/4 Page Color Rates

1x $5,890 $4,195 $3,005 Standard Color

Matched Color

Metallic Color

Four Color

Four Color + PMS

Four Color + Metallic

$925

1,155

1,230

1,840

2,995

3,065

3x 5,810 4,110 2,960

6x 5,750 4,075 2,930

12x 5,680 4,010 2,875

18x 5,610 3,960 2,840

24x 5,560 3,895 2,800

36x 5,515 3,855 2,770

48x 5,445 3,815 2,745

6

Purpose and OverviewCritical Care Nurse is a peer-reviewed clinical journal for nurses involved in the direct care of acute and critically ill patients. Published six times a year, it is an offi cial publication of the American Association of Critical-Care Nurses. Because of its editorial excellence, Critical Care Nurse is the evidence-based clinical journal trusted by staff nurses, nurse educators and nurse managers. The circulation of Critical Care Nurse is more than 101,000 readers, off ering the greatest reach of any critical care nursing publication on the market.

Editorial EnvironmentClinical relevance is the guiding focus of Critical Care Nurse. Clinical features and departments cover the full range of critical and acute care specialties, from newborns to adults. Articles are directly applicable to patient care. Key professional roles, including staff nurse, nurse manager, nurse educator, nurse practitioner and clinical specialist, plus key topics such as ethics, technology, education and pharmaceuticals are addressed. In addition to peer-reviewed clinical articles, Critical Care Nurse also contains editorials, letters to the editor, new products, book reviews, legal issues and twonew departments: Cochrane Review Summaries and Certifi cation Test Prep.

Editor and Editorial BoardJoAnn Grif Alspach, RN, MSN, EdD

Editorial board includes expert critical care nurseclinicians from a variety of specialty areas and roles.

Features and Advantages• Official evidence-based clinical journal of the

American Association of Critical-Care Nurses• Largest paid circulation of critical care

nurses available• The highest readership among all

critical care publications• Interspersed advertising• Practical, clinically relevant peer-reviewed articles• Included in ISI Web of Knowledge database• Indexed in Index Medicus, Medline/PubMed,

Cumulative Index to Nursing and Allied Health Literature, Medscape, and PsycInfo

• Included in ISI Web of Knowledge database

ReadershipMore than 101,000 informed acute, critical and progressive care nursing professionals

Reach more

than 101,000

critical care

and acute care

nurses — the largest circulation of any evidence- based critical care nursing journal on the market.

The official evidence-based

clinical journal of AACN

CriticalCareNurseA U G U S T 2 0 1 3 • V O L U M E 3 3 N U M B E R 4




Craniosynostosis



on Hospital Ships

CNE

CNE

CNE

7

ADDED VALUE

Efficiency Discount:





Combined Frequency

Discount Program:

Insertions in Critical Care Nurse can be combined with insertions in the American Journal of Critical Care and AACN Bold Voices to help you reach the highest possible frequency rate. The result is a direct savings in your advertising expenditures.








b/w rate plus 15%

Opposite Masthead:

b/w rate plus 15%

Contact

Sales Manager,





NEW

Frequency One Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page Color Rates

1x $6,760 $5,600 $4,100 $3,540 $3,270 Standard Color

Matched Color

Metallic Color

Four Color

Four Color + PMS

Four Color + Metallic

$925

1,155

1,230

1,840

2,995

3,065

3x 6,675 5,500 4,030 3,490 3,210

6x 6,605 5,430 3,970 3,450 3,180

12x 6,500 5,375 3,930 3,400 3,130

18x 6,455 5,285 3,875 3,360 3,085

24x 6,390 5,200 3,820 3,330 3,050

36x 6,320 5,145 3,770 3,320 3,000

48x 6,250 5,100 3,735 3,280 2,975


February 12/26/2013 12/27/2013 A Slice of AACN NTIApril 2014, Las Vegas, NV

April 2/25/2014 3/03/2014 National Teaching Institute & Critical Care Exposition - NTIMay 17-22, Denver, CO

June 4/24/2014 4/30/2014

August 6/30/2014 7/02/2014 AACN Progressive Care PathwaysSeptember 2014, Las Vegas, NV


October 8/27/2014 9/02/2014 Trends in Critical Care NursingOctober 2014, King of Prussia, PA

American College of CHEST PhysiciansOctober 25-30, 2014, Austin, TX

December 10/28/2014 11/03/2014 Society of Critical Care MedicineJanuary 17-21, 2015, Phoenix, AZ

Benefi t from bonus exposure through the Digital

Editions: Your ad benefi ts from online exposure and delivery to the inboxes of AACN recipients – with trackable results. To really stand out, take advantage of accessories that make your ad even more engaging, interactive and informative.









Digital Editions





Craniosynostosis



on Hospital Ships

CNE

CNE

CNE


1x $1,000 $1,500 $3,000 $1,000 $3,000 $1,000 $750

3x 750 1,250 2,500 750 2,500 750 500

6x 600 1,000 2,000 500 2,000 500 250


Recruitment 2014 Advertising Rates and Dates

8

The official monthly member magazine of AACN

Purpose and OverviewAACN Bold Voices updates members about late-breaking clinical information and association news. The magazine:

• Promotes AACN’s mission, vision and values. • Informs about how AACN advocates nationally

to improve patient care• Strengthens members’ sense of community• Updates current clinical information with

quick-read articles• Helps members understand important

issues and trends in the profession• Guides members to become valuable

contributors to the advancement of high acuity and critical care nursing

• Provides a platform for member dialogue about controversial issues

• Advertises employment opportunities and professional products and services

• Recognizes and celebrates members and their achievements

Editorial EnvironmentAACN Bold Voices is the only monthly source of news and current events about critical care, progressive care and high acuity nursing. Concise and easy-to-read articles present the information readers need at their fi ngertips. Timely articles ensure high readership and visibility for your recruitment ads. More than 126,000 critical care nurses receive AACN Bold Voices, including members of AACN and nonmembers with CCRN, PCCN, ACNPC, ACNPC-AG, CCNS, ACCNS-AG and ACCNS-P specialty certifi cation and CMC and CSC subspecialty certifi cation.

Features and Advantages• The official, exclusive monthly member magazine

of the American Association of Critical-Care Nurses• Publishes association news and current

events in critical care

ReadershipMore than 126,000 Informed acute, critical and progressive care nursing professionals

Reach more

than 126,000

critical care,

acute care and

progressive

care nurses with the only monthly source of news and current events about critical care, progressive care and high acuity nursing.


Page 13


Competency Page 7


Page 9

2014 Distinguished

Research Lecturer

page 5


Page 14


Study Page 6


®


9


January 12/09/2013 12/13/2013 Society of Critical Care MedicineJanuary 9-13, San Francisco, CA

February 1/06/2014 1/10/2014

March 2/03/2014 2/07/2014A Slice of AACN NTIApril 2014, Las Vegas, NV

April 3/03/2014 3/07/2014

May 4/07/2014 4/11/2014 National Teaching Institute & Critical Care Exposition - NTIMay 17-22, Denver, CO

June 5/01/2014 5/09/2014

July 6/09/2014 6/13/2014

August 7/07/2014 7/11/2014

September 8/04/2014 8/08/2014 AACN Progressive Care PathwaysSeptember 2014, Las Vegas, NV


Trends in Critical Care NursingOctober 2014, King of Prussia, PA

October 9/08/2014 9/12/2014 American College of CHEST PhysiciansOctober 25-30 2014, Austin, TX

November 10/06/2014 10/10/2014

December 11/03/2014 11/07/2014

ADDED VALUE

Efficiency Discount:





Combined Frequency

Discount Program:

Insertions in AACN Bold Voices can be combined with insertions in the American Journal of Critical Care and Critical Care Nurse to help you reach the highest possible frequency rate. The result is a direct savings in your advertising expenditures.








b/w rate plus 15%

Opposite Masthead:

b/w rate plus 15%

Contact

Sales Manager,





NEW

2014 Special

Frequency One Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/8 Page Color Rates

1x $6,295 $5,550 $4,745 $4,145 $3,005 $1,935 Standard Color

Matched Color

Four Color

$700

1,020

1,690

3x 6,160 5,410 4,595 4,010 2,960 1,805

6x 6,010 5,275 4,455 3,860 2,930 1,685

12x 5,870 5,125 4,320 3,725 2,875 1,570

18x 5,730 4,990 4,175 3,575 2,840 1,445

24x 5,580 4,850 4,030 3,435 2,800 1,345

36x 5,445 4,710 3,890 3,295 2,770 1,200

Benefi t from bonus exposure through Digital Editions:

Your ad benefi ts from online exposure and delivers to the inboxes of AACN recipients – with trackable results. To really stand out, take advantage of accessories that make your ad even more engaging, interactive and informative.









Digital Editions


Page 13


Competency Page 7


Page 9

2014 Distinguished

Research Lecturer

page 5


Page 14


Study Page 6


®



1x $1,000 $1,500 $3,000 $1,000 $3,000 $1,000 $750

3x 750 1,250 2,500 750 2,500 750 500

6x 600 1,000 2,000 500 2,000 500 250


Recruitment 2014 Advertising Rates and Dates

New AdvertiserDISCOUNT

Take 25% off our regular rates.

For advertisers that have not run in the prior 24 months of AACN Bold Voices. Minimum half page ad.

25% OFF

10

Mechanical Requirements

Ad RequirementsElectronic submissions only.

Electronic ads must be submitted as high-resolution PDF, EPS or TIFF. Minimum 300 dpi. Quark XPress EPS fi les are not acceptable.

ALL fonts (both screen and printer versions) and graphics must be included on the disk or embedded in PDFs.

Ads must be submitted in the correct size (full page, half page, etc., allowing for bleed if ad is to bleed; see “Ad sizes”) and orientation (vertical or horizontal per insertion order).

All ad fi les must be constructed properly. For example: 4-color ads must be

constructed in CMYK with no use of spot colors. (If any PMS colors are in the ad the creator of the ad must convert those colors to CMYK.) Any ads intentionally printing with spot colors must be constructed with the proper PMS colors; PMS colors must be indicated and called out on the color proof. Ads to print in black and white must be constructed using grayscale, bitmap, or line art accordingly, rather than CMYK or spot colors, or “rich black” or “Registration” in place of black. Any ads not following these guidelines will be returned to the advertiser for correction if time permits; otherwise, they will be corrected at the printer and printer charges will be billed to the advertiser accordingly. AACN, printer, and SLACK Incorporated take no responsibility for color shifts or other quality problems that occur when ad fi les must be corrected at the printer because of poor construction or improper submissions from advertisers or their agencies. Late ads are subject to additional fees.

All ads must include a proof. Color ads must include color copy that can be matched on press (examples: tearsheets, digital proof such as an iris, chromalins, matchprints).Color photocopies or color laser printouts are not acceptable.

Insert Requirements

Insert requirements for the American Journal of Critical Care and Critical Care Nurse:

Two-to 8-page inserts; gatefolds are acceptable.

Paper and copy sample must be submitted for approval before running.a) Size: 8 7⁄16" x 11 ⅛ " to trim to 8 ⅛ " x 10 ⅞ "; supplied folded.

b) Paper Stock: 2-page (one leaf ), minimum 70# coated, maximum 80# coated. 4–8 page, minimum 60# coated, maximum 70# coated.

c) Trimming: Supply folded. Bleed: outside and foot trim bleed ⅛ ". Binding edge bleed ⅛ ". Head bleed ⅛ ". BRCs need ½ " margin from edge of grind to verticalperf. Journals jog to the head.

d) Rates:

Two-page inserts: 3x earned black-and-white rate.

Four-page inserts: 5x earned black-and-white rate, by special request only. Consult advertising office. Perforations are subject to approval and/or additional cost.

Contact advertising department for insert tip-in charge.

e) Ship: printed, folded, untrimmed. Label with publication name, date of issue, and insert quantity. American Journal of Critical Care and Critical Care Nurse: Call for quantities as insert quantities vary by issue.

Ship to:

Dartmouth Printing Company69 Lyme RoadHanover, NH 03755Attn: Tim Gates (Issue and month)

Ad sizes (non-bleed) available for the American Journal of Critical Care, Critical Care Nurse and AACN Bold VoicesSpread: 14" x 10" (15¼ " x 10" includes gutter spread)Full Page: 7" x 10"Half Page (Horizontal): 7" x 4⅞ "Half Page (Vertical): 3⅜ " x 10"Quarter Page: 3⅜ " x 4⅞ "

Ad sizes (non-bleed) available for Critical Care Nurse and AACN Bold Voices onlyTwo-Third Page (Vertical): 4⅜ " x 10"One-Third Page (Vertical): 2⅛ " x 10"

Ad sizes (non-bleed) available for AACN Bold Voices onlyOne-Eighth Page: 33/8" x 23/8"

Spread

14"

10"

Full Page

7"

10"

½ Page (Vertical)

3⅜ "

10"

¼ Page

3⅜ "

4⅞ "

⅛ Page

3⅜ "2⅜ "

⅔ Page (Vertical)

4⅜ "

10"

⅓ Page (Vertical)

2⅛ "

10"

½ Page (Horizontal)

4⅞ "

7"

Bleed sizes

Spread: 16½ " x 11⅛ "Full Page: 8⅜ " x 11⅛ "Two-thirds: 5¼ " x 11⅛ "Half Vertical: 4¼ " x 11⅛ "Half Horizontal: 8⅜ " x 5½ "Third Vertical: 215⁄16" x 11⅛ " Hold live matter ½ " from all sides.

Trim size of journals is 8⅛ " x 10⅞ "

For digital ad specifications, please contact Monique McLaughlin at [email protected] or (800) 257-8290 x200

11

1. Commission and Cash Discounta) Agency commission: 15% gross billings on space,

color, cover and preferred position charges.b) Cash discounts: 2%, within 10 days of invoice date.

No discount allowed after this period.

2. General Rate Policya) Effective Rates and Discounts: Beginning January 2014 for

all advertisers.b) Earned Rates: Full run: Earned rates are given to advertisers

based on advertising frequency within a 12-month period. The earned rate is determined by the number of insertions. A spread counts as two insertions. Full-page and fractional pages count as single insertions. Each page of an insert counts as one insertion.

c) Combination Rates: Advertisers may combine advertising space units run in Critical Care Nurse, the American Journal of Critical Care and AACN Bold Voices to achieve maximum rate frequency.

3. Insert Requirementsa) Size:

Two- to eight-page inserts: 87⁄16" x 11⅛ " to trim to8⅛ " x 10⅞ "; supplied folded.

Two-page inserts: minimum paper weight, 70 lbs. Four-page (and greater): minimum paper weight, 60 lbs.b) Inserts:

Two-page inserts: 3x earned black-and-white rate. Four-page inserts: 5x earned black-and-white rate, by special

request only. Consult advertising office. Perforations are subject to approval and/or additional cost. Contact advertising department for insert tip-in charge.

c) Inserts must be accompanied by digital PDF files to appear in the digital edition.

4. Classifi ed Cost per word, 21 word minimum, net rate, non-commissionable: 21-40 41-60 61-80 81-100 101-plus _____ _____ _____ ______ _______ $13.75 $12.50 $10.00 $8.40 $7.00

There is no earned frequency for the year.

5. ExtensionsIf an extension date for material is agreed upon and ad material is not received by the Publisher on the agreed upon date, the advertiser will be charged for the space reserved.

6. CancellationsIf, for any reason, an advertisement is cancelled after the closing date, the Publisher reserves the right to repeat a former ad at full rates. If the advertiser has not previously run an ad, the advertiser will be charged for the cost of space reserved. Neither the advertiser nor its agency may cancel advertising after the closing date.

7. Advertising Acceptance PolicyAll advertising is subject to approval by AACN. Publisher reserves the right to refuse any advertising at any time.

8. Disposition of MaterialAd material will be held one year from the date of last insertion and then destroyed.

9. Publisher’s and Representative’s LiabilityThe Publisher and Advertising Sales Representative will not be liable for any failure to print, publish, or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, war, accident or any circumstances beyond the Publisher’s control.

10. Indemnifi cation of PublisherIn consideration of publication of an advertisement, the advertiser and the agency, jointly and separately, will indemnify, defend and hold harmless the magazine, its offi cers, agents and employees against expenses (including legal feels) and losses resulting from the publication of the contents of the advertisement, including, without limitation, claims or suits for libel, violation of right of privacy, copyright infringements or plagiarism.

11. Billing PolicyBilling to the advertising agency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within 90 days. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract, when they confl ict with the terms and conditions of this rate card.

12. Commercial Contracts and Insertion Orders:SLACK Incorporated6900 Grove RoadThorofare, NJ 08086-9447800-257-8290 or 856-848-1000 (in New Jersey or outside the U.S.)

Fax: (856) 848-6091

Monique McLaughlin, x200Sales Manager, Recruitment [email protected]

Insertion Information

JOURNAL WEBSITE OPPORTUNITIESENGAGE THE LARGEST AUDIENCE IN CRITICAL CARE

2014 Rates:Banner

TypeLocation Size 3-Month

Rate6-Month

Rate12-Month

Rate

Leaderboard Top of home page & interior pages

728 x 90 $3,835 $5,610 $8,145

Skyscraper Side of home page & interior pages

160 x 600 $3,595 $5,255 $7,645

Vertical Banner

Side of home page & interior pages

160 x 400 $3,085 $4,505 $6,550

Net rates, non-commissionable.

Whether you’re looking to brand your hospital/facility or promote your critical openings, banner advertising on the websites of the offi cial evidence-based scientifi c and clinical journals of AACN will increase your exposure to your target market. Your ad benefi ts from online exposure and is viewed by a large audience of informed acute, critical and progressive care nursing professionals.

ajcconline.orgccnonline.org

American Journal

of Critical Care

Average monthly impressions: 201,368

Average monthly unique visitors: 41,475

Critical Care Nurse

Average monthlyimpressions: 217,865

Average monthly unique visitors: 63,037

*AACN Web Site Traffi c Report, monthly average,January – August, 2013.

Banner Ad Specifi cations:

• Acceptable file formats: GIF, JPG (no third party tracking tags)

• Maximum size on banners: 50K• All artwork is subject to review/

acceptance by publisher prior to placement

• Expandable banners will not be accepted

Leaderboard 728 x 90

Skyscraper 160 x 600

Vertical Banner 160 x 400

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All positions will rotate with up to 3 other paid advertisers and share equal percentages of up to 75% of traffic (with the remaining 25% devoted to house advertising).

It’s never been easier to reach critical care nurses online

EMAIL OPPORTUNITIESENGAGE THE LARGEST AUDIENCE IN CRITICAL CARE

AACN CriticalCare eNewslineweekly emailReach more than 200,000 critical care nurses every week — in an eff ective and cost effi cient way. Advertise in the offi cial weekly newsletter of AACN. AACN CriticalCare eNewsline provides AACN members and nurse constituents a weekly source of news and current events about critical, progressive and high acuity care. Articles include latest news, calls to action, CNE articles, studies, AACN member resources and career opportunities.

2014 Rates: 2014 Rates:

AACN journal emailsmonthlyExpand your reach beyond the printed page. Two journal emails go out each month delivering notice to members about the current issue of AACN Bold Voices and either the American Journal of Critical Care or Critical Care Nurse (AJCC and CCN are bi-monthly). Each links to new digital editions.

Average delivered: 85,000 (opt-in membership only)

Average open rate:15.15%

Exposure Rate

1 email $3,150

2 emails $4,750

6 emails $12,600


2014 Special

Banner Type Size Monthly Rate

Leaderboard 728 x 90 $8,800

Skyscraper 120 x 600 $6,700

Vertical Banner 120 x 240 $4,500

Featured Career Opportunities

Includes a 30-day job posting on the AACN Career Center (nursepath.com)

$745

$400 with Print Ad


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Banner Ad Specifi cations:

• Acceptable file formats: GIF, JPG (no third party tracking tags).

• Maximum size on banners: 40K.

• All artwork is subject to review/acceptance by publisher prior to placement.

• Expandable banners will not be accepted.

Average delivered: 235,000

Average open rate: 10.19%

• 4 emails sent out each month• Buy one banner ad or Featured

Career Opportunity and appear in all issues for that month


Skyscraper 120 x 600

Vertical Banner 120 x 240

(2 available per email)

Featured Career

Opportunities

RECRUIT CRITICAL CARE NURSES AT EVERY TURN

Print Opportunities

Digital Opportunities











Page 13


Competency Page 7


Page 9

2014 Distinguished

Research Lecturer

page 5


Page 14


Study Page 6


®






Craniosynostosis



on Hospital Ships

CNE

CNE

CNE

The bi-monthly evidence based practice journalThe American Journal of Critical Care reaches the largest multi-disciplinary audience of any critical care science and evidence-based research publication.

The clinical practice journal of AACNCritical Care Nurse is the evidence-based clinical journal trusted by staff nurses, nurse educators, and nurse managers.

AACN’s monthly member news magazine AACN Bold Voices updates members with late-breaking clinical information and association news.

AACN Career Center(Located on Nursepath.com)Immediately reach higher quality candidates with your job postings and banner advertising.

AACN journal websites Expand your reach online by advertising on the offi cial journal websites of AACN: ajcconline.org and ccnonline.org.

AACN journal emailsTwo emails go out each month delivering notice to members about the current issues of the American Journal of Critical Care, AACN Bold Voices and Critical Care Nurse. Single sponsor leaderboard advertising is available.

AACN Critical Care eNewslineReach more than 200,000 critical care nurses with this weekly email off ering banner advertising and Featured Career Opportunities.

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6900 Grove Road • Thorofare, NJ 08086-9447800-257-8290 • 856-848-1000 (in New Jersey or outside the U.S.)Fax: (856) 848-6091

National Account Manager

Kathy Huntley, [email protected]

Manager, Recruitment Advertising

Monique McLaughlin, [email protected]


Merrell Zirbser, [email protected]

Date post:	26-Apr-2018
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AACN: REACH AND RECRUIT THE LARGEST … REACH AND RECRUIT THE LARGEST CRITICAL CARE NURSING AUDIENCE...

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