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AACSB International2015 Update and Discussion
©AACSB
Topics•Global mission and activities•Visioning Initiative• Strategic Planning•Diversity•MVOA•Accreditation Update
Our Mission
Advance management education worldwide through accreditation,
thought leadership and value-added services
Reach of AACSB International
Distribution of schools as of August 12, 2015.
AACSB-accredited members present
No AACSB members present
AACSB members present
Macro-Regions by AACSB Membership
The Americas775 Members
556 Accredited59 In Process
U.S. Only658 Members517 Accredited40 In Process
EMEA352 Members
105 Accredited79 In Process
Asia-Pacific304 Members79 Accredited95 In Process
Distribution of schools as of August 12, 2015.
Macro-Regions by AACSB Membership
Locations AACSB Members
AACSBAccredited
Accounting Accredited
In Process (Initial)
Asia-Pacific 304 79 8 95
EMEA 352 105 2 79
The Americas 775 556 172 59
United States 658 517 172 40
Global Totals 1,431 740 182 233
Source: AACSB data and analysis as of 8/12/2015.
Note: U.S. national figures include those of U.S. territories around the world.
Visioning Initiative
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Visioning Initiative
Shifting Roles of
Management in Society
Evolving Expectations of
Management Education
Emerging Opportunities for Business
Schools
A collective effort to envision the future
for management education,
and help b-schools find their way within that future.
AACSB.edu/vision
The Way We:
• Create: Research and Scholarship
• Teach: Pedagogy and Learning
• Connect: Outreach and Engagement
• Lead: Strategy and Administration
Emerging Themes AACSB.edu/vision
VISION
Bridging Local and G
lobal BusinessShared Prosperity
Evidence-Based Knowledge
Intersecting Academe & Practice
Co-Creators
Inter-disciplinary Collaboration
Leadership Development
Incubators of Higher Ed Innovations
Lifelong Learning
Economic & Social Impact
Effec
tive
& E
thic
al
Man
agem
ent
Cata
lyst
s fo
r In
nova
tion
Strategic Planning Initiative
• Context: Where AACSB should go, Where B-Schools should go
• Process/Expected Outcomes: Affirmation of vision, mission and strategic change agenda
• Engagement: Staff, Board and Members • member survey• regional deans feedback • visioning contributions
AACSB Diversity and Inclusion
• Appointment of a Chief Diversity and Inclusion Advocate• Inclusion of Diversity in Strategic Priorities and Strategic
Planning • Best Practices and Signatories• Engendering Conversations• Identifying and Sharing Best Practices• Enhanced programming• Diversity and Inclusion Scorecard
Marketing Value of Accreditation (MVOA)
12
MVOA – Target Market: Students & Parents
• Redesign of BestBizSchools.com • Refreshed branding, enhanced user interface,
streamlined search • Individual school profile pages; students find the best
‘fit’• Lead generation ‘pass through’ platform • Integrated marketing launch plan including social media • New section added to BSQ will capture:
• Marketing/communications contact • Lead generation/recruiting contact• Unique profile description for each school
MVOA – Target Market: Students & Parents • Google AdWords Grant – AACSB awarded a $120k credit towards
Google AdWords placement to raise awareness of the mission, importance, and value of accreditation.
• GMAC – accreditation messaging on gmat.com
• BGS – relationship building and participation in Global Leadership Summit
• Tools and resources under development: • Print and digital marketing materials - Fall 2015
• Customizable with institution branding, content • Ongoing relationship building to meet marketing/recruiting needs
• Contact: Sarah Ham, Senior Manager, Marketing at AACSB [email protected]
MVOA – Target Market: Business Practice
• Continued involvement with AACSB Business Practices Council
• Pilot LinkedIn Group to foster communication and discussion of issues among leaders in Business Practice and business schools
• Relationship building with SHRM for knowledge gathering and target audience research
Business and Accounting Accreditation Update
17
InnovationEngagement
Impact
Delivering Relevant & High-Quality Management Education
Standards Update
100+ schools reviewed under 2013 standards
• Mission differentiation, mission-driven• Impact and quality of intellectual contributions• Curriculum management and AoL• Faculty Qualifications, deployment
Accreditation Outcomes 14-15• 222 schools in-process• 15 accounting• 27 initial visits, 2 deferrals• 143 Continuous Improvement Review visits• 18% Bus, 9% Acct CIR2s, 5 Focused Review1s, 1 Focused Review 2s
2015-2016• Final year transition to 2013 accreditation standards
• A7: Information Technology• Explicit integration of data analytics and data management tools
into accounting standards• Last year of 3 year transition
• Std 4: Student Admissions, Progression and Career Development
• Document school performance and student achievement information on an annual basis
• Make information publicly available via web sites and other means
Volunteer Evaluation
• Effective practice• Pre-visit• Early and ongoing communication• Vast majority very satisfied
• Concerns• Lack of advanced communication• Poor or inconsistent team preparation • Last minute travel arrangements and requests for
excessive information• Not a mission-driven review (rigidity)
MYACCREDITATION
Where is it?
https://myaccreditation.aacsb.edu/ams/default.aspx
What are some key features?• Single sign on (SSO) with myAACSB &
Exchange
• Accreditation portal for use on any computer, tablet, or smartphone
• I.E., Chrome, Firefox, iOS
• Responsive Web Design• Provides an optimal viewing experience-easy
reading/navigation with a minimum of resizing, panning, and scrolling across
How do I get help?
Web: www.aacsb.edu/myaccreditation/
Information, FAQ, and Webinars
Email: [email protected]
Call: +1 (813) 769-6546or
Your AACSB staff liaison
Questions?
28