AAF District 7’s role in the

NATIONAL STUDENT

ADVERTISINGCOMPETITION

A HISTORY

1967–2012

I first became knowledgeable of theactivities of the Seventh District in 1982when for the first time, I attended theirConvention. Prior to this Convention amember of our Nashville AdvertisingFederation, Bill Satterwhite, asked me tohandle some minor duties for the DistrictStudent Advertising Competition, whichwas to be held in Nashville in 1983. Hedescribed these duties as “being incharge of getting some equipment to be

used for this competition, such as projection screens, soundequipment, etc.” I agreed to take care of this assignment, butwas much surprised when at the National Convention in June,Former Governor Mike Gallagher, congratulated me for being INCHARGE of the District Student Competition for ‘83. I told himthat there must be a mistake because I had only been informedof duties related to arranging for some equipment. The aftermathof all of this was that I was the Competition Coordinator in 1983.

This was a significant assignment for me in that whilecarrying it out, I became aware of the uniqueness of this studentcompetition, and became completely enthusiastic about thepurposes served and value received by advertising students fromparticipating in this project. At the same time, I becameenthusiastic about the agenda of the Seventh District and the American Advertising Federation. Now, many years later, I remain enthusiastic about these two organizations and continueto be actively interested in the National Student AdvertisingCompetition.

The leadership of the Seventh District has always beenproud to say that the Student Advertising Competition projectstarted within the Seventh District, but nobody seemed to knowmuch about how and where and the details of the beginning ofthis project. That is the reason I spent much time searchingminutes and interviewing people in the AAF (AmericanAdvertising Federation) District 7 area and thereby wrote andpublished the District 7 Student Advertising Campaign history in1996. Now, some 16 years later I am updating the report withinformation about this most worthwhile activity to include theperiod after 1995, which I continue to feel that it is importantthat we preserve for District history. I enjoyed collecting thematerial, and have enjoyed getting to know the many people I have talked with who have played a part in this historical project.

— Charlie MaloneFormer AAF District 7 Governor

1991-19923

AAF DISTRICT 7’S ROLE IN THE NATIONAL STUDENT ADVERTISING COMPETITION––– A HISTORY

Dear Charlie,

Thank You for sendingme a copy of your bookon the NSAC and theSeventh District. I enjoyed it, and deeplyappreciate your takingthe time to highlightthis important AAFNational program andthe Seventh District’scentral role in starting,developing, andgrowing it.

Many Thanks,

Jim DatriAAF President and CEO

FRED MACVICAR

Born and raised in Canada, FredMacVicar was educated at theUniversity of New Brunswick, St.Stephen Business College andHarvard Business School. From 1980until his death in October, 2002, helived in Hilton Head, South Carolina.

MacVicar’s career highlights includeserving as Business and MarketingDirector of the Smithsonian Institution

Press, and Director of Planning and Membership Developmentfor the American Advertising Federation. Other employers andclients include the Georgia Department of Industry and Trade,Cryovac Division of W.R. Grace and Company, SouthernAirways, Sears Roebuck, Bloomingdale’s, Singer, Reuben H.Donnelley Corporation, Newhouse Newspapers, United StatesPeace Corps, Security National Bank, Columbia Nitrogen,Callaway Mills, Dutch States Mines, 3-M, United States CatholicConference and Santee Cooper.

Within District 7, Fred was President of the Augusta Ad Cluband District Governor in 1967. He was a lifetime member of boththe Augusta and Atlanta Ad Clubs. For his efforts in establishingthe Student Advertising Campaign Competition, MacVicar wonthe American Advertising Federation’s “Aid to Education” Awardon two occasions, June 1982 and April, 1997. Fred authoredCareers in Advertising, University of Georgia Press, and co-authored Crossed Pens, Acropolis Books South. The SupremeCourt of South Carolina qualified MacVicar as an expert witnessin the fields of marketing and public opinion research.

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F O U N D E R S O F A A F D I S T R I C T S E V E N S T U D E N T A D V E R T I S I N G C O M P E T I T I O N

At the AAF Convention in June, 1982and again in 1997, AAF’s National

Academic Committee awarded Fred and Jack the prestigious “Aid toEducation Award” for their efforts in

starting the Student Advertising Campaign Competition that led to the

National Student Advertising Competition of the AAF. In a letter

accompanying the Award, this statement was made, “The hard workand dedication with which you started

the program have paid off in great rewards for the future advertising

professionals in the United States.”

JACK BOLTON

Jack Bolton was born in Detroit,Michigan and attended EmoryUniversity where he studied radiojournalism under his favorite teacher,Professor Richard Joel. Drafted in1950, Jack became a member of thePIO staff of the 4th Infantry Divisionand produced programs for theArmed Forces Network.

After returning to the United States,Bolton earned a BFA in Dramatic Arts from Columbia Universitywhile working as a program service representative for CBSTelevision. Next, he joined the Katz Agency in New Yorkrepresenting radio, television and newspaper firms. Bolton waspromoted to Atlanta Manager for Katz in 1962. Soon after, hejoined the Atlanta Ad Club and became president in 1969. Inaddition to founding the Student Advertising CampaignCompetition, Bolton was instrumental in the formation of theAtlanta Advertising Institute. Bolton has many interests. He is alongtime member of the Society for The Preservation andEncouragement of Barbershop Quartet Singing in America, Inc.He holds the Amateur Radio Call of WA4PNY, has served aspresident of the Atlanta PC Users Group and studies genealogyat the Roswell Family History Center. Bolton participates in theAmerican Association of Suicidology and The CompassionateFriends. He published his wife Iris’s book, My Son... My Son... AGuide to Healing After Death.

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IN THE BEGINNING

The idea of student competition began with the thoughts of aFormer Governor of the Seventh District, Fred MacVicar. Fredhad been President of the Augusta, GA Ad Club in 1965, latermoving to Atlanta to be with the Harris & Weinstein Agency. Atthe same time Fred was becoming an active leader in the Seventh“Deep South” District of the American Advertising Federation.Fred talks about his thoughts that led to originating the studentcompetition project, “At the agency, I had been interviewingstudents from colleges looking for jobs and job experience. Theywere telling me that they now had a college advertisingeducation, but companies were looking for applicants who hadactual, practical advertising job experience. So the thoughtdeveloped, in my own mind, as to how we could give thesestudents a realistic look at the whole picture of advertising,combining all the elements that are involved in servicing theadvertising client. The idea of the competition graduallydeveloped, but there was one big problem. I realized that itwould be a tremendous task to develop the details of thiscompetition idea and to actually manage the competition. JackBolton with the Katz Agency in Atlanta and a leader in the AtlantaAd Club, was calling on me regularly servicing the SouthernAirways account which I was responsible for. I reviewed thecompetition idea with Jack, and immediately we began todevelop ideas that would be a part of this competition project.Jack volunteered to sell the Atlanta Ad Club on spearheading thiscompetition. During the same time period I began reviewingthese ideas with the leadership of the Seventh District and receivedtheir enthusiastic support.”

Jack Bolton was an active member of the Atlanta Ad Club,serving as its President in 1969, and was with the Katz Agency,representing radio and television stations. Jack, too, had noticedthat college advertising students were lacking in practicaladvertising experience. He stated, “Many students came to Katz,and I enjoyed helping them find jobs, but so many of them weretotally unaware of not only media but of the total concept of whatan advertising campaign really involved. Fred and I talked aboutwanting to get these students to know about this through thiscampaign competition. The campaign competition idea seemedto be the perfect vehicle to provide the opportunity to bring

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M A C V I C A R ’ S B I G I D E A

The person in our district academicworld who has participated in or

observed EVERY District 7Competition, beginning with the very

first one in 1967, is Professor Ron Lane, formally of the University

of Georgia. He has also observed mostNSAC National competitions since

1986. “Having watched the NSACevolve over many years my opinion ofits value hasn’t changed. It is the bestthing going in advertising education. Itis not just another academic exercise.

It gives students the opportunity to put all the tools of marketing

communication together in oneplanand then sell it to others. It gives

students everywhere the chance to seeif they have what it takes to be in the

advertising business. It gives themsomething to talk about and show in

job interviews. These have been part of the equation since day one

which would be 1967. >

students face-to-face with advertising managers who could andwould make decisions regarding their futures. As office managerof Katz, it also allowed me to have a little influence with theschools with advertising programs to ask them to look at this areaof student development. Some of our good mentors were BobGlafkie at the University of Florida, my longtime friend andteacher at Emory Professor Dick Joel, Bill Neace at Emory, RonLane and Frazier Moore at University of Georgia, Dean Scrogginsand Lee Wenthe at University of South Carolina, John Tully atGeorgia State and others that helped make this happen.” Fredand Jack made a good team. They shared the same observationsabout college advertising students. They grew to shareenthusiasm for the competition idea. Jack could get thecooperation of the Atlanta Ad Club while Fred could get thesupport of the Seventh District.

IN IT IAL GUIDEL INES FOR THE COMPET IT ION

In mid-1966, the competition began to take shape. Fred was agraduate of the Harvard School of Business and had case studyexperience, so he felt that the competition should be based on acommon case study involving advertising for a product or servicethat would be as close as possible to an actual experience. It wasdecided that it would be ideal to secure a company sponsor thathad an actual product that we could work with, preferably aproduct that was not clearly established, even a product that mayhave been withdrawn from the marketplace. It was also decidedthat it would be wise to keep the name of the sponsoringcompany a secret, creating a fictitious company based on actualfacts of the company. By keeping the name of the companysecret, they were able to get facts and figures from them that theywould not release if the real company name were known. Thiswould be giving students case study facts and figures that in manycases agencies would not be able to get from their own accounts.It was also decided that colleges and universities would developteams within their advertising/marketing related departments thatwould take this common case study and, acting as actualagencies, develop a plan of advertising and marketing of thisproduct or service. They would prepare a campaign with thedetails recorded in a “plans book” that would be a part of their

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Today the quality of the work andthinking has become much more sophisticated. Students talk aboutmuch more than simple advertisingplans and examples. Today they talkabout integrated marketing. Strategyis king. Thinking out-of-the-box is critical. Using new and alternativemedia in creative ways is routine. The competition has grown from ahandful of ad teams to hundredscompeting for the big prize. As thebusiness has changed, so has theNSAC. The result is both better studentsand better advertising programs.”

presentation. It was suggested that these college advertising teamswould have a structure much the same as an agency- a mediaperson, a creative person, an account person, etc., and this teamwould make an actual presentation, with a time limit, to a groupof judges in competition with other school teams. It was decidedthat portions of the presentation could use video and/or tape andthat storyboards were encouraged.

NAMING THE COMPET IT ION

Giving this competition a correct name seemed very importantto Fred MacVicar. He felt that it was important that the efforts for this competition come from the students themselves, not from the colleges or universities, hence, the name should reflect this. Fred states, “the official name for this project was decidedto be STUDENT ADVERTISING CAMPAIGN COMPETITION todesignate it as coming from the students. Some had suggestedthe name “College Advertising Competition,” but we felt thatthis did not correctly state what we wanted to accomplish. JackBolton added, “We would encourage the schools to create asituation that produced classes that worked on their own–to create an “agency” that would work alone. Certainly theprofessors would be available, but it should be the students’total production.”

GETT ING SUPPORT FOR THE COMPET IT ION

Once the basic ideas were developed it was important to getinput from people and organizations that would be involved. Fredand Jack started a campaign to contact colleges and universities,advertising clubs in the area and industry advertising leaders. Jackwas a friend of Professor Richard Joel, and while Joel wasProfessor of Advertising at Florida State University he was alsoPresident of the national advertising fraternity, Alpha Delta Sigma.While serving this organization as President during the 1957-59period he had tried to get a similar competition going among thechapters of ADS; however, when only 6 chapters participated theproject was discontinued. Professor Joel, however, was able togive advice and support to this new idea of the Seventh District.More and more the enthusiasm for this new project grew. Due tothe conflicting status of the college quarter/semester systems it

8

was decided that the best time to have the competition was in theSpring with case studies released to the students around the firstof the year. It was also decided that there would be three judges,each of whom would be advertising managers for well-knowncompanies. It was also decided that it would be ideal to have thecompetition in conjunction with the Atlanta Ad Institute.

THE ATLANTA AD INST ITUTE

The Atlanta Ad Institute was a yearly event held in the springin Atlanta and sponsored by the Atlanta Ad Club with thecooperation of the Seventh District of AAF. This event wasfounded by Professor Joel when he was a member of the facultyof Emory University in Atlanta in the early 1950’s. During thisevent, advertising executives from the Southeastern region couldattend and hear presentations from some of the best and mostnotable advertising minds from across the United States. It grewto be a very popular event, and advertising students from areaschools were invited to attend and participate. The SeventhDistrict played an important role in the Institute and held ameeting of its Board of Directors at each of these yearly events.It seemed wise, at least at first, to hold the Student AdvertisingCampaign Competition during or adjacent to the Atlanta AdInstitute. This would give the students multiple benefits – thechance to participate in the student competition or to observe awinning presentation, the opportunity to hear speeches fromadvertising leaders and the opportunity to make good corporatecontacts for career decisions. So for the first two years thecompetition was held on the day prior to the opening day of theInstitute. The Atlanta Ad Club coordinated the competition thefirst two years it was held as an activity of the Seventh District.Beginning in 1969, other Seventh District Clubs coordinated thecompetition and on April 24, 1969, the competition was held atthe Sheraton Peabody Hotel in Memphis with the Memphis AdFederation in charge. In addition to being the sponsoring clubfor the Institute, the Atlanta Ad Club deserves much credit forgetting the competition off to a good start. Not only did theyhandle the details of that first year’s competition, they also linedup hotel rooms at attractive prices and planned many activities forthe students.

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THE VERY FIRST STUDENT ADVERTISING CAMPAIGN COMPETITION IN 1967

In 1967, Fred MacVicar was the Governor of the SeventhDistrict, having succeeded the District’s first female Governor,Annie Claire Mote of Baton Rouge. Fred and Jack Bolton linedup a sponsor for the first year - the Scripto Corp. The case studyfor the product, a ballpoint pen, was sent to interested schoolsin the area. Judges for the first competition were the advertisingmanagers of Southern Bell Corp., Tupperwear, Inc. and theNorth Carolina National Bank. Schools from the Southeasternarea were invited to participate, and the team from the Universityof Georgia was the winner. Lee Wenthe, who with her husband,Jim has been most active in the affairs of the Seventh District,was, in 1967, a member of the faculty of the University of SouthCarolina, and was in charge of the school team’s entry in that firstcompetition. Lee remembers that the first competition was verywell organized with each team having one hour (this includedtime to set up the equipment needed for the presentation,approximately 30 minutes for the presentation, and time toanswer the judge’s questions and take down their equipment.)She also remembers that she was told that there were only threeteams that entered Plans Books in advance, and only two teamsthat made presentations - University of Georgia and University ofSouth Carolina. According to Lee, the University of Alabama wasthe other school that entered Plans Books but did not make apresentation. A differing opinion comes from Jack Bolton whofelt that there were 7 schools participating in 1967; however,some of these schools probably didn’t finish the presentationstage of the competition. Otto Smith was a member of that firstUniversity of Georgia team that won the competition, and heremembers there were 6 to 8 teams participating. They includedGeorgia State University, University of Florida, Florida StateUniversity, University of Alabama, Mississippi State University orMemphis State University and either Louisiana State University orSouthwestern Louisiana as well as University of Georgia.

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T H E H I S T O R Y, 1 9 6 7 — 1 9 6 9

INTEREST ING FACTSFROM SEVENTH

DISTR ICT STUDENTCOMPET IT IONS

We have two former governors of the Seventh District who were

members of their student teams:Gus Wales, was Captain of the 1972

LSU team that won the District Competition that year, and

Jim Wenthe, was a member of the University of South Carolina

team of 1968.

After the first year’s competition was successfully completed,Fred MacVicar worked to have the University of Georgia team’swinning presentation on the program at the AAF Convention inHouston in June. This helped get the word out that StudentAdvertising Campaign Competition was unique and served a realpurpose in advertising education for students. Many ad clubsinside and outside the Seventh District became interested ingetting schools in their areas to become involved in thecompetition. Fred and Jack Bolton had many requests to provideinformation as to how they did it.

1968 COMPET IT ION

The 7th District’s second competition was again held in thespring during the Atlanta Advertising Institute with the Atlanta AdClub coordinating the event. The sponsor was Texise and thecase study involved an unnamed cleaning product. With tenteams competing, the team from Georgia State University was thewinner. Again the sponsor’s name was not released, and JackBolton remembers that the sponsor released complete files abouta laundry item that had been launched earlier and failed. Theywere able to deliver product samples to the student teams and todo much product testing as part of their research. Interest in theCompetition continued to grow, especially with other collegesand with other Districts of AAF. The 3rd and 4th Districts seemedespecially interested in having a competition among schoolswithin their areas. A report on the competition was made to theAAF Council of Governors, and for the first time the idea ofdeveloping this into a national competition was mentioned.

1969 COMPET IT ION

The 1969 competition was held in Memphis April 24th at theSheraton Peabody Hotel, with Ward Archer of the MemphisAdvertising Federation in charge. The case study, prepared byJack Bolton, was about an un-named isotonic-type drink and wassent to schools on Jan. 22nd. Eleven schools stated they expectedto compete, but only 10 schools actually did: Georgia StateUniversity, University of Alabama, University of Georgia,University of Florida, Florida State University, Memphis StateUniversity, Mississippi State University, University of Southwestern

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A LABOR OFLOVE... OF TIMES.

Dr. Bruce Roche states that studentsworking together on a Student Competition project have gotten toknow one another quite well... in fact,two times – in 1978 and in 1992,members of his University of Alabamateams have married after meetingand working together on the team. This has probably happened on otheroccasions. Another good examplewould be Jim and Lee Wenthe. In1968, Jim was a member of theteam from University of South Carolinaand Lee was the Faculty Advisor. Jim and Lee were married in 1969.

Louisiana, Louisiana State University, and University of Tennessee.The team from the University of Georgia was the winner, and received a trophy plus $500.00 in cash. Judges for thecompetition were Hank Ross of Delta Airlines, J. O. Jones,Advertising Manager of South Central Bell Telephone Companyand Howard MacIntyre, Director of Advertising of Plough, Inc. Ina February Seventh District board meeting the question aboutfinancing students’ transportation became an issue. District wasasked to increase its budget to cover some of the studenttransportation costs. It was pointed out that local clubs weregiving financial help to schools from their respective areas. In1969, the 3rd District also started a student advertisingcompetition, using the same case study as that developed for theSeventh District Competition. In a publication of AAF, “Exchange”,it was stated that the isotonic soft drink was the case study and that the University of Georgia won with the product called “Herman”. In the 3rd District competition, VirginiaCommonwealth won with a beverage called “Rally.” Othernames used by teams were “Sublime” and “Lift.” Other Districtsof AAF became interested in this project, and at a Council ofGovernors meeting during 1969, 7th District Governor Al Dickmade the motion that they recommend to the AAF Board ofDirectors that the Student Competition become a nationalcompetition. In 1969, Fred MacVicar joined the staff of AAF asDirector of Membership Development and Long Range Planning.

1970 COMPET IT ION

The Competition was again held in Memphis with Grover“Buck” Jones of the Memphis Advertising Federation serving asChairman. The case study was for a self-tanning lotion, andPlough, Inc was the unidentified sponsor. Nine schoolscompeted, and cash prizes were given - $1000 for first place, $500for second place and $250 for third place with the requirementthat the money be divided equally between the advertising andmarketing departments of the winning schools. The team fromGeorgia State University was the winner. Judges were WilliamPrice of Leo Burnett in Chicago, Robert Lidell of The ComptonAgency in New York, and Reginald Testement of Noble DuryAgency in Nashville. Local ad clubs were encouraged to finance

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T H E H I S T O R Y, 1 9 6 9 — 1 9 7 1

WHERE THERE’S A WILL , THERE’S

A WAY.

In 1969, when the isotonic soft drinkwas the case study product, the team

from University of Georgia won theDistrict competition but not without

a lot of trouble. They planned, as part of their campaign to use

animated commercials for the productthey named “Herman.” They ran into

an obstacle when the Advertising Department refused their request to

use the equipment necessary for animation. Not to be outdone, theydiscovered there was some similar

equipment in the Education Building,so... one evening around midnight

they broke into that building and didtheir animated commercials, their

efforts lasting from 1 a.m till 5 a.m.

student teams from their respective areas. In February, 1970, FredMacVicar confirmed that the Student Advertising Competition hadbeen adopted as a national event of American AdvertisingFederation with competition to start in 1973. In March of 1970,Governor Al Dick announced that the Seventh District BoardMeeting would no longer be held during the Atlanta AdvertisingInstitute and that the Annual District Convention would be movedfrom October to Spring each year beginning in 1971. Onesignificant reason for this was to have the Student AdvertisingCampaign Competition at the same time as a part of theConvention, but it was not until 1982 that the District StudentCompetition regularly became a part of the Convention.

1971 COMPET IT ION

The case study was for a disposable tissue and the Competitionwas held at the Martinique Hotel in Columbus, GA with JoeWinsdor of the Advertising Club of Columbus in charge. The teamfrom the University of Tennessee won the competition andProfessor Dick Joel, in charge of the team, remembers that histeam named the tissue “Mirage” because of its disposablequalities. The winning team received $1000. Eleven teams from10 schools entered the competition with LSU entering two teams-– one from Marketing and one from Journalism. The schoolswere: University of Tennessee, Union University, GeorgiaSouthwestern, University of Georgia, University of Alabama,Lambuth College, Nichols State University, Southern MissionaryCollege, Northeast Louisiana State College, and Louisiana StateUniversity. Judges were Nicholas Popely of J. Walter Thompsonin Atlanta, Bernard Schramm, Jr. of William Cook Agency inJacksonville, and Peter Soutter of Insights, Inc. in High Point,North Carolina. The University of Tennessee took their cashaward for winning and started a scholarship fund in theirDepartment of Advertising. This fund was later named the RichardJoel Scholarship Fund and exists today awarding scholarshipmoney to current UT students in advertising.

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1972 COMPET IT ION

1972 marked the last year that the Student AdvertisingCompetition was a District-only competition.The Martinique Hotel in Columbus was again thesite, and Joe Winsdor of the Advertising Club ofColumbus was again the Chairman for thecompetition. The case study was a very importantNational issue at the time, because 1972 wasgoing to be the first presidential election in U.S.history in which 18, 19 and 20-year-olds would

legally be eligible to vote. This had been a huge youth cultureissue at the height of the Vietnam war, i.e. “Old enough to fight,but not old enough to vote, etc.” Our campaign assignment wastwofold: 1 – To convince 18, 19 and 20 year-olds in the testmarket state of North Carolina to register to vote, and 2 – Tovote. The assignment was named after a “Get Out to Vote”campaign in North Carolina. The advertising/journalism teamfrom Louisiana State University was the winner. There were twoteams participating from LSU – the winning team and a teamrepresenting the Marketing Department. Dr. Elsie Hebert was theFaculty Adviser for the winning team, and she remembers thatthere was a $1000 prize for the winning team. The District madearrangements for the winning team to make its presentation atthe Annual District Convention in Savannah, GA. After thecompetition the Board of Directors of the Seventh District beganconsideration for the elimination of the cash awards and in itsstead paying the teams expenses for their participation in theDistrict and National competitions.

1973 COMPET IT ION

This year marked the beginning of the National StudentAdvertising Competition by American Advertising Federationwith an un-named wine as the product for the case study. A smallCalifornia vintner was the sponsor. The Seventh DistrictCompetition was held in Chattanooga. The team from theUniversity of Tennessee won and went on to compete in theNational Competition. Professor Richard Joel remembers that histeam named the new wine, “Napiere.” Chattanooga’s Glen Miller,District Competition Coordinator, suggested and got approved

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T H E H I S T O R Y, 1 9 7 2 — 1 9 7 5

Same i.d’s for both pictures. L to R:

E.L. “Rusty” Galle, Dan Baldwin, Jane Foreman,

Gus Wales; Former 7th District Governor

In April of 2012, nearly forty years to the day since the 1972

LSU team won the Seventh DistrictStudent Campaign Competition, team

members held a weekend-long reunion in Baton Rouge. Reunitedwere Dan Baldwin (now of Mesa, Arizona), Jane Foreman (now of

Knoxville, Tennessee) E.L. “Rusty”Galle (now back in New Orleans afterstints in Mobile, Detroit and Houston)and Gus Wales (who never left Baton

Rouge and hosted the reunion). The group ‘found’ one another just

over two years ago on Facebook andimmediately started planning the fortyyear reunion. Wales wanted to add,

“It is with deep regret that our team’sfaculty advisor, Dr. Elsie Hebert,

passed away one month prior to the reunion.

from the District Board of Directors the payment of the winningUniversity of Tennessee team registration fees to the District andNational Conventions. Funds were raised from 11 district clubsand from corporations in Chattanooga to fund the expenses ofthe team and faculty to the District and National conventions.A plaque was given to each student on the winning, 2nd and 3rdplace teams and scholarships were awarded to the winningschools: 1st-$300, 2nd-$200, and 3rd-$100. At the National StudentAdvertising Competition, teams from six districts competed in thefinals in New Orleans. During this first year’s competitiongraduate students were allowed to participate, and the winningteam from Michigan State University, three women and two men,all were graduate assistants.

1974 COMPET IT ION

The case study was for American Motors Buyer Protection Plan,and the team from Mercer University in Macon, GA won theDistrict Competition which was again held in Chattanooga. Thenumber of schools competing in the National Competition finalsdoubled with winning teams from 12 Districts competing inWashington, D.C. The University of South Carolina won first place.

1975 COMPET IT ION

The sponsor was Warner Lambert for its product, Sinutab. TheDistrict Competition was held in Birmingham. Five schoolscompeted, and the University of Tennessee was the winner. TheBoard voted to raise mileage allotments from 25 cents to 35 centsper mile for students attending the competition in Washington,D.C. The University of Tennessee team finished second in theNational Competition, and according to Professor Richard Joel,the Faculty Adviser for the winning team, it was a very closesecond-place finish: just one-half of one point behind the firstplace team.

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Football may be the narcotic of choicefor the orangenecks of Tennessee, but Dick Joel’s kids shine where it’s headlines vs goal lines.

Dick, remembers that in 1975, the University of Tennessee team won the District Competition, and barely missed winning the NationalCompetition. The team placed second - only five-tenths of a point behind the winning team. During his 13 years at the University of Tennessee, Professor Joel was facultyadvisor to six teams that won firstplace in the District, four teams thatwon 2nd place, and one team thatwon 3rd place. Only two of his teamsfailed to place in the top three.

1976 COMPET IT ION

Toyota was the national sponsor. District Competition was heldin Birmingham. Eight entries were expected, but one droppedout. The team from the University of Tennessee was the winner.AAF’s Jonah Gitlitz stated that the sponsors for the next 2 yearshad been signed, and that 80 schools competed in NSAC acrossthe country.

1977 COMPET IT ION

Frito-Lay was the sponsor using their Rold Gold pretzels as theproduct. The competition was held in Nashville on April 15th.Ralph Langreck of the Nashville Advertising Federation wasChairman, and the team from the University of Tennessee wasthe winner. Nationally the NSAC continued to grow as evidencedby the one hundred schools who participated. The SeventhDistrict provided Nashville with $1800 seed money that was to bereturned to District. Nashville was to raise all money with theagreement that they would cover any losses and retain any profitsfrom the mission. At a District board meeting in January, JimWard cited board action specifying 25 cents per miletransportation allowance for each team PLUS the expenses of thewinning team’s trip to Washington to participate in the NationalCompetition. There was a joint 7th and 3rd District Conventionheld in Atlanta in April, and the decision was made to engagetwo presentation rooms so that each District could holdpresentations simultaneously.

1978 COMPET IT ION

Coca Cola Co. was the sponsor, and Sprite was the product.The District Competition was again held in Nashville, and RalphLangreck again served as District Coordinator for the competition.The team from the University of Georgia was the winner.

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T H E H I S T O R Y, 1 9 7 6 — 1 9 7 9

“ We spent hours conducting research to sell our product, Wella

Balsam shampoo. I learned that everygood campaign starts with research

and, today, my public relations and market communications

company uses what we learned”

– Nancy Mills,

University of Alabama, 1978-79

1979 COMPET IT ION

Wella Balsam was the sponsor, and the Seventh DistrictCompetition was held in Atlanta. Teams from Louisiana StateUniversity, Memphis State, University of Georgia, University ofAlabama, Middle Tennessee State University, and SoutheastLouisiana University participated with the University of Tennesseebeing the winner. The big news from this year was that theSeventh District had their very first National Competition winnerand it was the team from Tennessee.

1979 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS

UNIVERSITY OF TENNESSEE

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YOU’VE COME ALONG WAY, BABY

A 1979 grad of University of Alabama’sNSAC team, Kathy Geiger-Schwab,found many good things that turnedout to be all-important in her career. It started as a part of the first-evermarketing team within the PhoneBook operations of South Central Bell.A subsidiary, The Berry Companycame calling, and in 1992, she waspromoted to run all their marketingand business development. She laterbecame a President of Berry Network,after holding over 20 positions in 30plus years with the same company.“Over the years I have used much of what I gleaned from the AlabamaNSAC ad team: It was my first realworld experience working as a business team; It was my first experience to make a formal presentation in front of a large group; It was my first time to experience the “Soup to Nuts” of putting the disciplines to work – research, client discovery, creative,building a case, writing copy, andbuilding a media plan. It was the first time to compete against otherteams. “I could not endorse this NSAC program more and I thank allwho put it in place and have supporedit over the years.”

L to R, Standing:

Rhonda Petrovsky, Elaine Buhls, Richard Joel; Professor, Carol Beene.

L to R, Seated:

Ricki McDaniels, Tamara Witt, Patti DeMarzo

1980 COMPET IT ION

Nabisco was the sponsor, and the Seventh District Competitionwas held in Birmingham with the University of Georgia being theDistrict winner. Dwight Scantland of the Atlanta Ad Club was theDistrict Coordinator for the competition.

1981 COMPET IT ION

Coors Beer was the sponsor, and the Seventh DistrictCompetition was held in New Orleans with Ron Thompson ofthe New Orleans Ad Club serving as District Coordinator. Thewinning team was Southeast Louisiana University. This team alsodid well in the National Competition finishing in fourth place.

1982 COMPET IT ION

Corning Glass was the sponsor, and the Seventh DistrictCompetition was held in Knoxville as a part of the Annual SpringConvention with Ron Thompson from the Advertising Club ofNew Orleans again serving as District Coordinator. The Universityof Georgia won the District Competition and finished in thirdplace in the National Competition.

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T H E H I S T O R Y, 1 9 8 0 — 1 9 8 3

1983 COMPET IT ION

Maxwell House Coffee was the sponsor, and the SeventhDistrict Competition was held as a part of the Annual DistrictSpring Convention at Opryland Hotel in Nashville, and CharlieMalone of the Nashville Advertising Federation was theCoordinator. Teams from Middle Tennessee State University,Memphis State University, University of Georgia, University ofTennessee, and Louisiana State University competed with theUniversity of Georgia being the District winner. This team wasalso the winner of the National Competition in Washington, D. C.- this being the second National winner from the Seventh District.Judges for the District Competition were Gordon Fenton, VicePresident of Wells, Rich and Greene, New York, Jim Black,Executive Vice President of Dawson, Johns and Black in Chicago,and Pete Rozzell, Vice President of Gardner Advertising in St. Louis.

1983 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS

UNIVERSITY OF GEORGIA

19

The 1983 team from University ofGeorgia won first place in the NSACNational competition, and the casestudy was for Maxwell House Coffee.All have given credit to their work onthis winning team as a big assist intheir pursuit of a career.

As an example, team-member TracyDorsey says, “Being a part of this winning experience was, first and foremost, a lot of fun. Creating anidea from scratch, working as a teamto bring it to life, then traveling to Atlanta and DC and winning was theinkling of what was really possible inmy career. The success We achievedhelped me to find the courage tomove to New York after graduation.Over the past decade I’ve been involvedas executive producer of CNN’s AC360with Anderson Cooper and the 8 p.m.hour. I’ve learned that team work anda winning presentation, as in our NSACwin, can make big things happen.”

Also on the winning Georgia team in’83 was Brad Taylor, who has workedas Global Director, Alliance Marketing,Coca-Cola Co. He had this to say abouthis NSAC University of Georgia winningexperience: The Student AdvertisingCompetition was undoubtedly themost practical experience of my collegecareer. It allowed me to not onlyapply everything I had learned, it prepared me for life in the real, highlycompetitive world of advertising. I can’t say enough positive about myexperience with the competition.” >

L to R, Front Row:

Tracy Dorsey, Deborah Rickett, David Raines, Len Reid: Faculty Adviser

Back Row:

Ron Lane; Faculty Adviser, Brad Taylor, Luke Mansour, Charlie Malone; 7th District Coordinator

1984 COMPET IT ION

Radio Shack was the sponsor with the case study being for theirTRS 80 computer, and the Seventh District Competition was heldduring the Spring Convention in Baton Rouge with Alan Watts ofthe Advertising Club of New Orleans being the CompetitionCoordinator. The University of Georgia was the winner.

1985 COMPET IT ION

Burger King was the sponsor and the Seventh DistrictCompetition was held in Birmingham, and Lu Cruce representingthe Birmingham Ad Club was the District Coordinator. TheUniversity of Georgia team was the winner and finished in 2ndplace in the National Competition.

1986 COMPET IT ION

Levi Strauss was the sponsor, and the District Competition washeld in Macon, GA with Lu Cruce of the Birmingham Ad Clubagain serving as District Coordinator. The assignment was todevelop an introductory campaign for Levi’s new Blue ShadowJeans. The team from the University of Southern Mississippi wasthe winner even though this was their first year to field a team inthe competition. Lee Gipson was a member of that team, and heremembers that the school was so excited about winning on theirfirst attempt that the entire campaigns class - 30 of them - attendedthe competition.

1987 COMPET IT ION

Chevrolet was the sponsor with the case study being for theirCavalier automobile, and the District Competition was held inAtlanta, and Janice Knapp from the Memphis AdvertisingFederation was the Coordinator. Eight teams paticipated in thecompetition: University of Tennessee, University of SouthernMississippi, Louisiana State University, University of Alabama,Middle Tennessee State University, Memphis State University,University of Georgia, and Southeast Louisiana University. TheUniversity of Tennessee won the District Competition. Judges forthe competition were: Jim Anderson of Anderson Advertising inSan Antonio (Past Governor of District 10), Barbara Detschky ofDoe Anderson Advertising in Louisville, and Marti King of VisualGraphics Design in Tampa (Past Governor of District 4).

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T H E H I S T O R Y, 1 9 8 4 — 1 9 8 9

During the presentation period we seethe presenters, yet, behind the entirepresentation effort could be the real

important creative person. Such wasthe case of the University of Georgiain their national championship efforts

when Ron Huey was the Creative Director for this winning presentation.

Where is he now? He is President andCreative Director of Huey + Partners,

Atlanta. His work on the Lexus account put his creative on the mapnationally. The Martin Agency hired

him to work on Mercedes-Benz, Wrangler Jeans, just to name some.In 1997, Ron Huey opened his own

agency in Atlanta.

Another look at the winning Georgiateam shows Luke Mansour who hasthis to say: The experience I had at

UGA working on the “National Championship” Maxwell House ad

campaign is one of the highlights ofmy academic and business career.

In 1996, David Raines stated, “I’ll always remember when they

announced us as the winning team. Itwas like we became super-famous

instantly—cameras were flashing—trophies presented—journalists were

asking for comments. It was one ofthe highlights of my career. Many

times I have met with people in advertising and the subject will comearound to where you went to schooland, so often the question is asked,

“did you compete in NSAC.”

1988 COMPET IT ION

Nestle Co. was the sponsor, and the District Competition washeld in Memphis with Janice Knapp of the Memphis AdvertisingFederation again being the District Competition Coordinator.Fourteen teams participated in the competition. SoutheastLouisiana University was the winner.

1989 COMPET IT ION

The Kellog Co. was the sponsor, and the District Competitionwas held during the Spring Convention in New Orleans withCarolyn Salay from the Montgomery Advertising Federationserving as District Competition Coordinator, having replacedJimmie Phillips from the Advertising Club of New Orleansapproximately 4 months prior to the competition in April. Thestudent teams were asked to develop a campaign for “ProjectAlpha” - a new cereal. Ten teams competed; Auburn Universityof Montgomery, Austin Peay State University, Louisiana StateUniversity, Loyola University, Memphis State University, SpringHill College, University of Alabama, University of Georgia,University of Southern Mississippi, and University of Tennessee.The University of Alabama was the winner.

21

Dr. Bruce Roche

A retired professor from the Universityof Alabama, Dr. Roche has been thefaculty representative for 10 teamsfrom his school beginning in 1974.Qualifications like this make him a good person to look at NSAC objectively both then and now. Hiscomments reflect that AAF has donea very good job of refining the NSACactivities. He believes that the competition is now much more organized and consistent on rules.Dr. Roche also believes that over regulation is sometimes a thoughtbut in no way does it take away fromthe improvement in and effectivenessof NSAC. “This is an extremely richexperience for advertising studentsboth educationally and practically.”He has stayed in touch with many ofhis students and their feelings of theCompetition are consistently verygood as it relates to preparation fortheir professional lives.

1990 COMPET IT ION

The Hearst Corporation was the sponsor and provided a casestudy for a new magazine. Many teams found this assignmentto be more difficult than usual in that they asked for not onlya marketing plan but for each team to prepare a prototypemagazine along with a financial plan. The District Competitionwas held in Chattanooga with Carolyn Salay of the MontgomeryAdvertising Federation serving as Coordinator. Eight teams competed; Loyola University, Auburn University ofMontgomery, University of Tennessee, Spring Hill College,University of Southern Mississippi, Memphis State University,University of Alabama, and Louisiana State University. TheUniversity of Tennessee was the District winner. Judges for the competition were; Harry Blomgren, Senior V P or Cramer-Krasselt in Milwaukee (former Chairman of the Council ofGovernors of American Advertising Federation), MortGoldstrom of the Miami Herald Publishing Co. and Ray Lane ofLane Mazzone & Assoc. of Paducah, Ky. For the first time aDistrict award was given to the student team member who gavethe best presentation, the award called Best Presenter Award.In addition, the judges did something unique - they gave eachschool recognition for something it did the best, and it helpedparticipants walk away with a positive feeling about theexperience. Loyola was recognized for the best TV spot,Auburn University in Montgomery was recognized for the bestresearch, Spring Hill College for the best editorial and targetmarket, University of Southern Mississippi for the mostinnovative publication, Memphis State University for the bestconsumer advertising creative, University of Alabama for thebest magazine prototype, and Louisiana State University for the best advertiser promotion.

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T H E H I S T O R Y, 1 9 9 0 — 1 9 9 2

1991 COMPET IT ION

American Airlines was the sponsor, and District Competitionwas held in Knoxville with Chuck Wilkins of the ChattanoogaAdvertising Federation being the Coordinator.Student teams were asked to target businesstravelers. Teams from eleven schools participated -they were University of Tennessee, Louisiana StateUniversity, University of Alabama, University ofGeorgia, Auburn University at Montgomery,Memphis State University, Samford University,Loyola University, Spring Hill College, and ClarkAtlanta University. Judges were David Hall ofBozell, Inc in New York, Kenny Sink, a freelance art director ofBethesda, Md., and Mary Weber of Fallon-McElligott inMinneapolis. The University of Alabama was the District winner.

1992 COMPET IT ION

Visa was the sponsor, and the District Student Competition washeld in Baton Rouge with Gerald Bower of the AdvertisingFederation of Greater Baton Rouge serving as Coordinator. Nineteams competed; University of Southern Mississippi, LoyolaUniversity, Samford University, Spring Hill College, University ofGeorgia, University of Alabama, Memphis State University,Louisiana State University, and University of Tennessee. The teamfrom the University of Alabama was the winner. Judges wereNancy Perry Johnson of Just the Facts, Inc in Raleigh, Bob Stoneof William Cook Agency in Jacksonville, Tom Breedlove of TheRichards Group in Dallas and Marilyn Jeppeson of First Bank CardCenter in New Orleans.

For the first time the Best Presenter Award was given in honorof Professor Richard Joel, who for thirteen years at University ofTennessee was faculty adviser for their student teams in thecompetition.

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Dr. Bruce Roche was the University of Alabama’s Faculty Adviser for tenNSAC teams, and one of those teamswas in 1991. Doug Black was ateam member and now works in advertising at a major agency. He recalls that it was one of the bestthings he did while in college. Dougalso states internal disagreementsand other obstacles the team had to overcome have paralleled the experiences he’s had in the “realworld” of ad business pitches.

1993 COMPET IT ION

The Saturn Corporation was the sponsor, and the DistrictCompetition was held in Jackson, Mississippi during the SpringConvention with Dot Walker of the Jackson AdvertisingFederation serving as Coordinator. Nine schools competed. Theywere: University of Georgia, Louisiana State University, LoyolaUniversity, University of Tennessee, University of Alabama,Memphis State University, Samford University, University ofSouthern Mississippi, and Spring Hill College. The University ofGeorgia was the winner. Judges were Alex Gellen of Alex GellenDesigns, Kristin Cara Willis of Morris & Young, Mary Collette ofCollette Studios, and Collette MacNeil of Saturn Corp.

1994 COMPET IT ION

Kodak was the sponsor, and the District Competition was heldin Chattanooga with Vickey Race of the Chattanooga AdvertisingFederation serving as Coordinator. Teams from twelve schoolsparticipated in the competition - University of Alabama, SpringHill College, Loyola University, University of Southern Mississippi,East Tennessee State University, Auburn University, University ofTennessee, University of Memphis, University of Georgia,Louisiana State University, University of South Alabama, andUniversity of Tennessee at Chattanooga. Loyola University wasthe winner. Judges for the competition were; Bill Perkins ofPerkins Nichols Media in Indianapolis, George Graham of TheGraham Group in Lafayette, LA, Liza Orchard of Head Bank inDallas, and Roger Morrison of Eastman Kodak Company.

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T H E H I S T O R Y, 1 9 9 3 — 1 9 9 5

1995 COMPET IT ION

Chrysler Corporation’s Neon was the sponsor, and the DistrictCompetition was held in Lafayette, Louisiana with NancyMarcotte of the Acadiana Advertising Federation serving asCoordinator. For the third time the winning Seventh District teamalso won the National Competition, that team being from LoyolaUniversity with Ms. Teri Henley serving as Faculty Adviser. Inaddition to Loyola, other teams competing in the DistrictCompetition were: Spring Hill College, University of Alabama,University of North Alabama, University of Georgia, University ofSouth Alabama, University of Memphis, University of SouthernMississippi, University of Tennessee, Louisiana State Universityand University of Southwestern Louisiana. Judges were KathyCulley of Martin Williams Advertising in Minneapolis, LloydWolfe of TBWA Wolfe Freeman in St Louis, James HunterWilliams of Corporate Image Consulting in Tampa, and KarenWildman of Ogilvy & Mather in Houston. Following the NationalCompetition, students from the top four teams were invited topresent their campaigns at Chrysler headquarters in Detroit tothe company’s agencies and marketing department.

1995 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS

LOYOLA UNIVERSITY NEW ORLEANS

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The 1995 Loyola University New Orleans team, was nothing if not determined. Dodge Neon announced as the competition client at the AAF National Conference in Several returning students, who hadworked on the Kodak campaign, decided they really wanted to win so they began researching the company the day they got home from Houston. Their research even involved bringing a Dodge Neon tocampus to get feedback on the then,new car design. As a result of that on-campus research, the New OrleansDodge dealer they were working with reported actually selling the Neonduring the event. Needless to say the judges were impressed.

L to R:

Teri Kline Henley; Faculty Advisor, Eric Morgan, Jeff Pederson, Riza Ayson, Gwin Hammond, Paul Chen, Mary Mathews

1996 COMPET IT ION

The 1996 competition was staged in Mobile, Alabama, at theArthur Outlaw Mobile Convention Center under the direction ofDistrict Coordinator Kimble Walsh. Sponsor: American Red Cross.Loyola University won the competition and went on to finishsecond in the NSAC in San Diego.

1997 COMPET IT ION

The competition for 1997 was held in Huntsville, Alabama withAlice Manning Lanier serving as District Coordinator. Pizza Hutwas the sponsor. The University of Memphis won the competitionand represented Seventh District in Kansas City, Missouri.

At the same meeting in Huntsville,the District honored the founders,Fred MacVicar and Jack Boltonwho attended in person and hadthe chance to witness the NSAC inaction. For the second time, AAFpresented them with the AAF Aidto Education Award. Anotherhighlight at this meeting was theintroduction of the first edition of

this book, The Seventh District Student Advertising CampaignCompetition History.

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T H E H I S T O R Y, 1 9 9 6 — 1 9 9 9

Dr. Sandra Utt, of the University of Memphis, has served as faculty representative for the school NSAC

participation since 1985. The highlightof her 20 NSAC years was in 1997

when The University of Memphis teamwon the district competition and

participated in the “nationals”in Kansas City, MO.

When asked why this team was sogood, she responded, “We used

creative that made sense and ourmedia plan was very good according

to the judges.” In looking at theprogress of NSAC through the years,

Sandra felt there have been changes.Some are good and some we

sometimes question. Rules have increased out of necessity and changeof technology. Her students know and

say that NSAC requires much work;however, it is the best real work

experience they could get.

1998 COMPET IT ION

“If your care enough to send the very best!” You guessed it;Hallmark Greeting Cards sponsored the 1998 studentcompetition in Memphis down in Dixie, birthplace of the bluesand where the river meets the road. And what a challenge forstudent admakers. With a motto like the line above, our studentcontenders had to be not just good but very, very good. The restis history. The creators from Loyola University picked up thegauntlet bestest and emerged from the competition with firstplace and packed their backpacks for the big national show inMinneapolis.

1999 COMPET IT ION

One of the perhaps under-estimated rewards for everystudent who burns the midnight oil in these competitions is theexposure to the real thing, the labor of creative advertising fora known product with a successful advertising/marketinghistory. The product this year: Toyota. The battleground:Birmingham. The league: Big, baby, Big. Twelve teams came totown for the contest, operated by coordinator Laura Doumontof the Birmingham Ad Fed, and displayed their wares to five judges, two of them from Toyota. The winner andrepresentative from the 7th of the NSAC: University of Alabama.

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2000 COMPET IT ION

This was a significant year for the 7th District StudentAdvertising Competition in that the district winner, TheUniversity of Alabama, also won the NSAC championship inLas Vegas in June. This was the fourth time a school from the7th District area won the National NSAC Championship. Thesponsor was The NEW YORK TIMES with a stated campaignpurpose to build circulation and brand loyalty among collegestudents and graduates. In the district competition there were10 teams competing at the Chattanooga Marriott. RamonaNicholson of the Chattanooga Ad Fed was the coordinator andTonya Nelson was the faculty representative for the Alabamateam who developed a campaign, “You Want More.”

2000 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS

UNIVERSITY OF ALABAMA

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T H E H I S T O R Y, 2 0 0 9 — 2 0 1 0

L to R, Last Row:

Melissa Loftin, Clint Smith, Christian Rodgers

Middle Row:

Justin mcVay, Christine Beittel, Ambry Worsham, Julie Blodgett, Tonya Adams Nelson; Adviror

Front Row:

Christine Campanaro, Jacqueline Godby, Elizabeth Beauchamp, Michael Margolies

2001 COMPET IT ION

The 2001 competition was held at the Baton Rouge Hilton and 9 teams participated. Francelle Theriot was the districtcoordinator. Diamler Chrysler was the sponsor and the team fromthe University of Tennessee won the competition. According toFrancelle, their team was well prepared. Their presentation wasvery professional and covered every aspect of a full-fledgedprofessional campaign – from concept to media strategy to thelevel of practice and knowledge of their own ideas. The winningteam from UT went on to compete in the NSAC in Cleveland.

2002 COMPET IT ION

Bank of America was the national sponsor and the DistrictCompetition was held in Atlanta. Jack Bolton, one of the twofounders of the Seventh District Student Campaign Competitionand being a resident of Atlanta, was named Coordinator of the2002 District Competition. Jack recruited Atlanta’s Mandi Blockto be in charge of all details, as he would act as an advisor.Mandi was praised by students, faculty members, judges andAAF officials for running a smooth event with all detailshandled most effectively. The team from Loyola University wasthe district winner and competed in the national competition inBal Harbour, Florida.

2003 COMPET IT ION

Dr. Bruce Roche, a veteran participant in NSAC, was in chargeof the district competition for 2003 with the national sponsorbeing Toyota Motor Sales. The competition was held during the7th District Spring Convention in Gulf Shores, Alabama. Theconvention was planned and managed by the Former Governorsof the 7th District. Dr. Roche had planned well for this NSACassignment. He participated and closely observed the efforts ofMandi Block in 2002. He organized a four-person team to run thecompetition. According to Roche, the case study was extremelywell written and was on an appropriate level for college students.At the same time, it was very challenging. There were plans forfour judges but during the week of the competition, we had asurprise. The sponsor advised that they were sending anadditional judge from their ranks. It turned out to be a blessing

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In our District 7 NSAC competitionswe have some dedicated coordinatorswho see to it that everything isdone right. Two of these membershave interesting stories about howit started for them. At the 2002Spring Conference two board members of AAF Mississippi GulfCoast wanted to learn how to starta student AAF chapters. Their clubhad never had a chapter and theywanted that to change, so theyhad a conversation with their District Coordinator. These twoboard members, Trudi Mullins andAmber Goodwin promised to havea student chapter that year. Infact, Gulf Coast went on to charterthree chapters that year; Gulf CoastCommunity College, William CareyCollege and Tulane University, Biloxi.

30

since the company representative was well received and a greatjudge. The team from the University of Tennessee won thedistrict competition and competed in the national competitionheld in Los Angeles.

2004 COMPET IT ION

The sponsor for this year was VISIT FLORIDA and the districtcompetition was held in Biloxi at the beautiful Beau Rivage Hotel,Trudi Mullins was the Coordinator. She served as an assistantunder Dr. Bruce Roche in 2003. She had a team of 4 professionalsand six students to manage the competition. Something extra forthe students attending: The pre-competition reception included acareer-building workshop led by a professional career coach, BenGraham. The workshop included such subjects as how to makecontacts, set goals, write resumes and participate in interviews.Eleven teams competed before six judges, four of whom wereprofessionals at tourist promotion for the state of Florida—lendinga aura of credibility and reality to the entire enterprise. TheUniversity of Tennessee “won the account,” “took home themarbles,” and commenced making all preparations for “baggingthe big one,” the national crown, in Dallas

2005 COMPET IT ION

Yahoo! was the sponsor of the 2005 competition. Vicki Millsserved as the coordinator for the NSAC District Competition whileshe was also serving as the Lt. Governor of Education. AlanaStephenson served as the co-coordinator and Stephanie Hooper,a student from Samford University assisted with the competition.The 7th district competition was held in Knoxville, TN. The teamfrom The University of Tennessee helped the other students whowere participating by providing suggestions to local restaurantsand area attractions. Loyola University’s team won at the districtlevel with their “Ready, Set, Yahoo!” campaign and returned toTennessee for the national competition in Nashville a few monthslater where they placed 3rd overall. Loyola’s team travelled fartherfor the district competition than the National competition!

T H E H I S T O R Y, 2 0 0 4 — 2 0 0 8

Alabama graduate, Matt Williams, isone of the few students to be on aNSAC team for four consecutive years.His hard work paid off. During histenure on the UA team. His teams“placed” every year in 7th Districtcompetition; 2nd place in 2007 forCoca Cola, 3rd place in ‘08 for AOL,2nd place in the National Finals forThe Century Council in ‘09, and 4th place in ‘10 for State Farm.

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2006 COMPET IT ION

The 2006 sponsor was Postal Vault. The 7th district competitionwas held in Macon, GA and there was a guest speaker forstudents on the Friday night before the competition. The winningteam was University of Tennessee. Tennessee placed 10th at theNational competition in San Francisco.

The 2006 Spring Convention was very emotional being the firstmeeting since Hurricane Katrina ripped through much of ourdistrict. Teams from Louisiana and Mississippi missed their fallsemester and the initial stages of team selection and bonding.Despite the missed semester, Loyola University still managedfourth place in the District competition.

2007 COMPET IT ION

Coca Cola was the sponsor in 1978 with Sprite as the focus andreturned as the sponsor in 2007 with their Coca Cola Classicproduct as the focus. This was the first sponsor to ask students tosign a non-disclosure form in order to receive the case study. Forsome of the 7th district schools this was a problem and amongthem, two schools from the 7th district did not compete.

The district competition was held in Tuscaloosa, AL. TonyaNelson, faculty advisor for the 2000 national winning NSAC team,served as the coordinator along with Alana Stephenson. SavannahCollege of Art and Design won the 7th district competition duringtheir competition debut. SCAD represented the 7th district at theNational NSAC competition in Louisville, KY.

2008 COMPET IT ION

Chattanooga was the host of the 2008 district competition.Students enjoyed having AOL as the sponsor for thiscompetition. Alana Stephenson and Keith Griffith served as thedistrict coordinators. Louisiana State University (LSU), won the7th District competition and represented the 7th district at theNational competition.

My classmates and I missed competing and working together somuch that five of us decided to start

our own advertising agency just weeksafter graduation. We’re called Red Six

Media, and we’re still going strongafter one year. I can speak for mybusiness partners when I say that

the experience we gained from participating in the NSAC gave us theconfidence to start our own company.

Without that confidence, I don’tbelieve we’d be where we are today.

For motivated and ambitious students,the NSAC helps them realize their potential and provides the perfect

outlet to test their creativity.

Matt Dardenne, LSU 09’ Co-Owner, Red Six Media, L.L.C.

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2009 COMPET IT ION

The 2009 competition was held in Baton Rouge, LA. Thesponsor was the Century Council focusing on Anti Binge

Drinking. Amber Goodwin served as the districtcoordinator. The University of Alabama was the 7thdistrict winner. Teri Henley, formerly of LoyolaUniversity and Auburn University at Montgomeryserved as the advisor for the Alabama team.

The University of Alabama’s “Less Than YouThink” campaign for the Century Council wasdesigned to counteract binge drinking amongcollege students. The team came in second place at

the National finals, losing only by one-tenth of a point out of 100possible points. Several months after the competition, the CenturyCouncil awarded UA a $75,000 grant to conduct a test launch ofthe campaign on their campus. Alabama was the highest rankingteam in the national finals to receive the grant.

T H E H I S T O R Y, 2 0 0 9 — 2 0 1 1

During the planning period in 1997 for the celebration of our30th anniversary of the 7th DistrictStudent Advertising Competitionheld in Huntsville, we had manydiscussions with Fred MacVicarabout how we could do it in a waythat the attendees and especiallythe students would enjoy it andfeel the pride of the celebration.We also discussed how we mightinterest students from more areacolleges to participate in districtcompetition Among the schools we talked about was one from Savannah – the Savannah Schoolof Art and Design. Fred mentionedthat he had been impressed withthe quality of skills that the graduates seem to have. We informed Fred that we hadtalked to them about having anAAF College Chapter on campuswhich was a requirement. This happened and we now find thatstudents from SCAD have finishedin first place three of the six timesthey have participated.

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2010 COMPET IT ION

The 2010 sponsor was State Farm Insurance and the7th district competition was held in Mobile, AL. AmberGoodwin served as the coordinator again. SavannahCollege of Art and Design won first place at the districtcompetition. SCAD represented the 7th district at thenational competition in Orlando, FL. This school alsofinished first in 2007 and this made them winners intwo of the last four year’s competitions. This was considered tobe an outstanding achievement for a school that had only recentlystarted participating in NSAC.

2011 COMPET IT ION

Students from eight schools participated in the competitionheld in April during the annual Spring convention of the AAFSeventh District at the Bell of Baton Rouge. The NSAC case studywas for J.C. Penny, the national sponsor. The five judges wereall from the management staff of J.C. Penny. The DistrictCoordinators were Trudi Mullins and Stephanie Ferguson. Thefirst place team was from the Savannah College of Art and Designfrom Savannah Georgia, and this school. was also the winner inthe 2007 district competition when they participated for the firsttime. The win earned them the right to represent the SeventhDistrict in the AAF NSAC finals, held in San Diego at the NationalConvention – America. The schools that had teams competing inthe Seventh District Competition were: University of Alabama,Loyola University, Savannah College of Art and Design, LouisianaState University, University of Memphis, University of Louisiana atLafayette, East Tennessee State University and University of SouthAlabama. The winning team Faculty Adviser was Dr. Art Novak.

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2012 COMPET IT ION

The NSAC Seventh District Competition for this year was heldin Nashville on April 13 at the Hilton Hotel with teams from 9schools participating. Stephanie Ferguson and Karen Johnsonserved as District Coordinators. The Case Study was for theNational Sponsor, Nissan. The five judges were from Nissan andthe winning team was from University of Alabama and theyparticipated in the National finals in June in Austin, Texas. Theyreceived a check for $1000. from the District Malone Fund. Otherwinners were 2nd Place – University of Memphis, 3rd Place –Savannah College of Art and Design, and 4th place went toLoyola University New Orleans. The Faculty Advisor for thewinning team was Teri Henley who also served on the AAFNational Academic Board. She had been the Faculty Advisor atAuburn University of Montgomery, and at Loyola University inNew Orleans where she was Advisor of the National winningteam from Loyola in 1995.

T H E H I S T O R Y, 2 0 1 2

35

36

1967 Jack Bolton/Fred MacVicar1968 Jack Bolton/Fred MacVicar1969 Ward Archer1970 Grover Jones1971 Joe Windsor1972 Joe Windsor1973 Glen Miller1974 Glen Miller1975 ? 1976 ?1977 Ralph Langreck1978 Ralph Langreck1979 Dwight Scantland1980 Dwight Scantland1981 Ron Thompson1982 Ron Thompson1983 Charlie Malone1984 Alan Watts1985 Lu Cruce 1986 Lu Cruce1987 Janice Knapp1988 Janice Knapp1989 Jimmie Phillips/Carolyn Salay1990 Carolyn Salay1991 Chuck Wilkins 1992 Gerald Bower1993 Dot Walker1994 Vickey Race1995 Nancy Marcotte

1996 Kimble Walsh1997 Alice Manning Lanier1998 Laura Doumont1999 Laura Doumont2000 Ramona Nicholson2001 Francelle Theriot2002 Jack Bolton/Mandi Block2003 Dr. Bruce Roche2004 Trudi Mullins 2005 Vicki Mills/Alana Stephenson2006 Alana Stephenson2007 Tonya Nelson/Alana Stephenson2008 Alana Stephenson/Keith Griffith2009 Amber Goodwin 2010 Amber Goodwin2011 Trudi Mullins/Stephanie Ferguson2012 Stephanie Ferguson/Karen Johnson

PAST DISTRICT 7 STUDENT ADVERTISING CAMPAIGNCOMPETITION COORDINATORS

T H E H I S T O R Y

2011, San Diego, California. The first AAF D7 Bolton–MacVicar National Best PresenterAward recipient. L to R : D7 2011 Governor, Laura Burton; Recipient, Monica Almeida; D7 Lt. Governor, A.J. Buse

2012, Austin, Texas. AAF D7Bolton–MacVicar National Best PresenterAward recipient. L to R : D7 2012 Governor, Elizabeth Perry; Recipient, Gabriel Carter; D7 Governor Elect, A.J. Buse

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A A F D I S T R I C T 7 B O L T O N - M A C V I C A R N AT I O N A L B E S T P R E S E N T E R AWA R D

Beginning in 2011 at the National Student AdvertisingCompetition, which is held at the AAF National Convention,AAF District 7 began a new NSAC related award and tradition!The award is called the AAF District 7 Bolton – MacVicarNational Best Presenter Award. The award is presented toone student who is judged to be the most outstandingpresenter among all university/college teams participating in that year’s competition. The award is named to honorNSAC co-founders Former District 7 Governor Fred MacVicarand Former President of the Atlanta Advertising Club JackBolton who started the competition in 1967. Each year'swinner, chosen by the NSAC judges, receives a $500 prizefrom AAF District 7. The winning presenter is announced andrecognized during the ceremony announcing the winningteams in the National Student Advertising Competition.

PAST NATIONAL BEST PRESENTER AWARD RECIPIENTS

YEAR RECIPIENT COLLEGE / SCHOOL CITY, STATE–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

2011 Monica I. Almeida University of Texas El Paso El Paso, Texas2012 Gabriel Carter Grand Valley State University Township, Michigan

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N AT I O N A L S T U D E N T A D V E R T I S I N G C O M P E T I T I O N D I S T R I C T 7 & N AT I O N A L W I N N E R S

American Advertising Federation’s NSAC –National Student Advertising Competition,promotes and sponsors two levels of competition – District and National. Our SeventhDistrict NSAC competition is held each Spring as a part of the annual Seventh DistrictSpring Convention. Schools within our district area form teams and compete against oneanother to determine the District winner. By finishing first this winning team from ourDistrict is then designated to participate in the National NSAC competition held each yearduring the AAF Conference. Our 7th District winner competes against the winning teamsfrom all of AAF’s districts. In this outline we list under the NSAC column only thoseDistrict schools that finished in one of the top four places in the National Competition.

1967

SPONSOR/CASE STUDY: Scripto Ball Point PensDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Atlanta, Georgia

1968

SPONSOR/CASE STUDY: Texise Cleaning ProductsDISTRICT 7 WINNER: Georgia State

DISTRICT EVENT LOCATION: Atlanta, Georgia

1969

SPONSOR/CASE STUDY: Isotonic Drink (R.C.Cola)DISTRICT 7 WINNER: Universityersity Of Georgia

DISTRICT EVENT LOCATION: Memphis, Tennessee

1970

SPONSOR/CASE STUDY: Self Tan Lotion (Plough)DISTRICT 7 WINNER: Georgia State

DISTRICT EVENT LOCATION: Memphis, Tennessee

1971

SPONSOR/CASE STUDY: Disposable TissueDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Columbus, Georgia

1972

SPONSOR/CASE STUDY: Get Out To Vote CampaignDISTRICT 7 WINNER: LSU (Advertising Dept.)

DISTRICT EVENT LOCATION: Columbus, Georgia

1973 (FIRST YEAR OF NATIONAL COMPETITION)

SPONSOR/CASE STUDY: California VintnerDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: Michigan State University

NATIONAL EVENT LOCATION: New Orleans, Louisiana

1974

SPONSOR/CASE STUDY: Buyer Protection Plan (American Motors)

DISTRICT 7 WINNER: Mercer UniversityDISTRICT EVENT LOCATION: Chattanooga, Tennessee

NATIONAL WINNER: University of South CarolinaNATIONAL EVENT LOCATION: Washington, DC

1975

SPONSOR/CASE STUDY: Sinutab (Warner Lambert)DISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Birmingham, AlabamaFINISHED AT NATIONAL: 2nd Place

NATIONAL WINNER: University of Texas-AustinNATIONAL EVENT LOCATION: Washington, DC

1976

SPONSOR/CASE STUDY: Toyota Motor Sales USADISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: University of Texas-Austin

NATIONAL EVENT LOCATION: Washington, DC

1977

SPONSOR/CASE STUDY: Frito LayDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Nashville, TennesseeNATIONAL WINNER: San Jose State University

NATIONAL EVENT LOCATION: Washington, DC

1978

SPONSOR/CASE STUDY: Coca Cola USA (Sprite)DISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Nashville, TennesseeNATIONAL WINNER: Virginia Commonwealth

UniversityNATIONAL EVENT LOCATION: San Francisco, California

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1979

SPONSOR/CASE STUDY: Wella BalsamDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Atlanta, GeorgiaFINISHED AT NATIONAL: 1st Place

NATIONAL WINNER: University of TennesseeNATIONAL EVENT LOCATION: Washington, DC

1980

SPONSOR/CASE STUDY: Nabisco, Inc.DISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: San Antonio College

NATIONAL EVENT LOCATION: Dallas, Texas

1981

SPONSOR/CASE STUDY: Adolf CoorsDISTRICT 7 WINNER: Southeast Louisiana

DISTRICT EVENT LOCATION: New Orleans, LouisianaNATIONAL WINNER: Michigan State University

NATIONAL EVENT LOCATION: Washington, DC

1982

SPONSOR/CASE STUDY: Corning Glass WorksDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Knoxville, TennesseeFINISHED AT NATIONAL: 3rd Place

NATIONAL WINNER: University of VirginiaNATIONAL EVENT LOCATION: Atlanta, Georgia

1983

SPONSOR/CASE STUDY: Maxwell House CoffeeDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Nashville, TennesseeFINISHED AT NATIONAL: 1st Place

NATIONAL WINNER: University of GeorgiaNATIONAL EVENT LOCATION: Washington, DC

1984

SPONSOR/CASE STUDY: Radio ShackDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Baton Rouge, LouisianaNATIONAL WINNER: Texas Tech University

NATIONAL EVENT LOCATION: Denver, Colorado

1985

SPONSOR/CASE STUDY: Burger King CorporationDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Birmingham, AlabamaFINISHED AT NATIONAL: 2nd Place

NATIONAL WINNER: San Jose State UniversityNATIONAL EVENT LOCATION: Washington, DC

1986

SPONSOR/CASE STUDY: Levi Strauss & CompanyDISTRICT 7 WINNER: Southern Mississippi

DISTRICT EVENT LOCATION: Macon, GeorgiaNATIONAL WINNER: Iowa State University

NATIONAL EVENT LOCATION: Chicago, Illinois

1987

SPONSOR/CASE STUDY: Chevrolet Motor DivisionDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Atlanta, GeorgiaNATIONAL WINNER: Brigham Young University

NATIONAL EVENT LOCATION: Orlando, Florida

1988

SPONSOR/CASE STUDY: Nestle FoodsDISTRICT 7 WINNER: Southeast Louisiana

DISTRICT EVENT LOCATION: Memphis, TennesseeNATIONAL WINNER: University of Oregon

NATIONAL EVENT LOCATION: Los Angeles, California

1989

SPONSOR/CASE STUDY: Kellogg CorporationDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: New Orleans, LouisianaNATIONAL WINNER: University of West Florida

NATIONAL EVENT LOCATION: Washington, DC

1990

SPONSOR/CASE STUDY: The Hearst CorporationDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: Southwest Texas State University

NATIONAL EVENT LOCATION: St. Louis, Missouri

1991

SPONSOR/CASE STUDY: American AirlinesDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Knoxville, TennesseeNATIONAL WINNER: University of Wisconsin

NATIONAL EVENT LOCATION: Nashville, Tennessee

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1992

SPONSOR/CASE STUDY: Visa USADISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Baton Rouge, LouisianaNATIONAL WINNER: University of Montana

NATIONAL EVENT LOCATION: Portland, Oregon

1993

SPONSOR/CASE STUDY: Saturn CorporationDISTRICT 7 WINNER: University of Georgia

DISTRICT EVENT LOCATION: Jackson, MississippiNATIONAL WINNER: Ithaca College

NATIONAL EVENT LOCATION: Washington, DC

1994

SPONSOR/CASE STUDY: Eastman Kodak CompanyDISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: University of Houston

NATIONAL EVENT LOCATION: Houston, Texas

1995

SPONSOR/CASE STUDY: Chrysler (Dodge Neon)DISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Lafayette, LouisianaFINISHED AT NATIONAL: 1st Place

NATIONAL WINNER: Loyola UniversityNATIONAL EVENT LOCATION: Tampa, Florida

1996

SPONSOR/CASE STUDY: American Red CrossDISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Mobile, AlabamaFINISHED AT NATIONAL: 2nd Place

NATIONAL WINNER: University of West FloridaNATIONAL EVENT LOCATION: San Diego, California

1997

SPONSOR/CASE STUDY: Pizza HutDISTRICT 7 WINNER: University of Memphis

DISTRICT EVENT LOCATION: Huntsville, AlabamaNATIONAL WINNER: University of West Florida

NATIONAL EVENT LOCATION: Kansas City, Missouri

1998

SPONSOR/CASE STUDY: Hallmark CardsDISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Memphis, TennesseeNATIONAL WINNER: George Washington University

NATIONAL EVENT LOCATION: Minneapolis, Minnesota

1999

SPONSOR/CASE STUDY: Toyota Motor Sales USADISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: UCLA

NATIONAL EVENT LOCATION: Washington, DC

2000

SPONSOR/CASE STUDY: New York TimesDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Chattanooga, TennesseeFINISHED AT NATIONAL: 1st Place

NATIONAL WINNER: University of AlabamaNATIONAL EVENT LOCATION: Las Vegas, Nevada

2001

SPONSOR/CASE STUDY: Daimler ChryslerDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Baton Rouge, LouisianaNATIONAL WINNER: University of Wisconsin

NATIONAL EVENT LOCATION: Cleveland, Ohio

2002

SPONSOR/CASE STUDY: Bank Of AmericaDISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Atlanta, GeorgiaNATIONAL WINNER: Southern Methodist University

NATIONAL EVENT LOCATION: Miami, Florida

2003

SPONSOR/CASE STUDY: Toyota Motor Sales USADISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Gulf Shores, AlabamaNATIONAL WINNER: University of Nevada

NATIONAL EVENT LOCATION: Los Angeles, California

2004

SPONSOR/CASE STUDY: Visit FloridaDISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Biloxi/Gulfport, MississippiNATIONAL WINNER: Southern Methodist University

NATIONAL EVENT LOCATION: Dallas, Texas

N AT I O N A L S T U D E N T A D V E R T I S I N G C O M P E T I T I O N D I S T R I C T 7 & N AT I O N A L W I N N E R S ( C O N T I N U E D )

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2005

SPONSOR/CASE STUDY: Yahoo!DISTRICT 7 WINNER: Loyola University

DISTRICT EVENT LOCATION: Knoxville, TennesseeFINISHED AT NATIONAL: 3rd Place

NATIONAL WINNER: Texas State University San Marcos

NATIONAL EVENT LOCATION: Nashville, Tennessee

2006

SPONSOR/CASE STUDY: Postal Vault, Inc.DISTRICT 7 WINNER: University of Tennessee

DISTRICT EVENT LOCATION: Macon, GeorgiaNATIONAL WINNER: University of Virginia

NATIONAL EVENT LOCATION: San Francisco, California

2007

SPONSOR/CASE STUDY: Coca Cola ClassicDISTRICT 7 WINNER: Savannah (SCAD,

College of Art & Design)DISTRICT EVENT LOCATION: Tuscaloosa, Alabama

NATIONAL WINNER: University of MinnesotaNATIONAL EVENT LOCATION: Louisville, Kentucky

2008

SPONSOR/CASE STUDY: AOL (America On Line)DISTRICT 7 WINNER: LSU

DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: Ohio University

NATIONAL EVENT LOCATION: Atlanta, Georgia

2009

SPONSOR/CASE STUDY: Century Council (Anti Binge Drinking)

DISTRICT 7 WINNER: University of AlabamaDISTRICT EVENT LOCATION: Baton Rouge, Louisiana

FINISHED AT NATIONAL: 2nd PlaceNATIONAL WINNER: Syracuse University

NATIONAL EVENT LOCATION: Washington, DC

2010

SPONSOR/CASE STUDY: State Farm InsuranceDISTRICT 7 WINNER: Savannah (SCAD,

College of Art & Design)DISTRICT EVENT LOCATION: Mobile, Alabama

NATIONAL WINNER: Chapman UniversityNATIONAL EVENT LOCATION: Orlando, Florida

2011

SPONSOR/CASE STUDY: JC PenneyDISTRICT 7 WINNER: Savannah (SCAD,

College of Art & Design)DISTRICT EVENT LOCATION: Baton Rouge, Louisiana

NATIONAL WINNER: University of Miami NATIONAL BEST PRESENTER: Monica I. Almeida

University of Texas El Paso NATIONAL EVENT LOCATION: San Diego, California

2012

SPONSOR/CASE STUDY: NissanDISTRICT 7 WINNER: University of Alabama

DISTRICT EVENT LOCATION: Nashville, TennesseeFINISHED AT NATIONAL: 2nd Place

NATIONAL WINNER: University of Nebraska - Lincoln NATIONAL BEST PRESENTER: Gabriel Carter

Grand Valley State University NATIONAL EVENT LOCATION: Austin, Texas

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Long time faculty advisor, Teri Henley said, “In 1996,

discussions beganat the National levelto consider student category

of ADDYS. Several local clubs were including it as a category, the 7th

District had a student awards competition called Star Awards and itwas going well. So, once again, the

District was a leader in a program thatwould ultimately become a National

opportunity for students when AAF rolled out the National Student

ADDYS in 2005”.

During her term as Governor in 1989-90, Trena Packer-Street introduced an idea to develop a competition for individual students of advertising. So the new program wascalled the 7th District “Student Creative Competition.” For years the National Student Advertising Competition (NSAC) was the only creative outlet for students in the District. Butthe NSAC was a team-type competition and did not really recognize creative advertisingefforts for the individual student like the ADDY® Awards do for the professionals. Dr. Gerald Bower of LSU was the first coordinator or this competition. He remembers thatthere were 52 entries that year – 1990-91.

In 1991-92 Dr. Jim Wenthe of Georgia College State Universitybecame the second coordinator of this competition. He felt thatthe awards needed a brand name like the ADDYs but it could notbe called an ADDY. So the Student Creative Competition becameknown as the “Star Awards” and the first three places in eachcategory were a Gold, Silver, and Bronze “Star” respectively. Inaddition, Dr. Wenthe felt that the Star Awards were an excellentopportunity for students from universities in District 7 to enter anadvertising competition who were not from an NSAC competingschool but had a student AAF Chapter. Thus, any student of anAAF Student Chapter in District 7 could enter the Star Awardseven if their school did not have a team competing in the NSACDistrict competition.

The Star Awards were patterned after the AAF professionalADDY Awards with categories similar to the national ADDYs.There were awards in both print and media categories. Theyalso recognized the best overall graphics and copy writing withspecial awards.

In 1991-92 the Star Awards were promoted to all AAF studentchapters in the District and as a result the number of schoolsentering more than doubled and the total number of entries morethan tripled. In addition, the winning entries were displayed at the

DISTR ICT 7 STAR AWARDS & STUDENT ADDY COMPET IT ION

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The AAF Student ADDY® Competitionwhich has also been very helpful to students at the schools in our 7th District. It has provided for them a national platform for theirwork. The 2012 competition produced 5597 entries. Schools from the 7th District had 980 ofthose entries, (17.5%).

Spring Convention in Baton Rouge and were recognizedindividually at the student breakfast. Best of Show cash prizeswere also awarded at the breakfast.

Since its humble beginnings, the AAF District 7 Student StarAwards has continued to grow each year in popularity andrecognition. From less than 30 entries from only four schools itgrew to well over 100 entries from over a dozen schools includingseveral of which did not even enter a team in the NSAC but didenter the Star Awards.

In the 2005-2006 ADDY® Award period, AAF instituted a NationalStudent ADDY competition. Since 2005-2006 advertisingstudents throughout the country could enter the AAF StudentADDY® Awards and win National Student ADDYs. Thiscompetition replaced the District 7 Star Awards which was itsprecursor at the District level, and continues to thrive today.

AAF DISTRICT 7 STAR AWARDS AND STUDENT ADDY AWARDS COORDINATORS:

1990-91 Gerald Bower – Baton Rouge1991-92 Jim Wenthe – Central Georgia (Macon)1992-93 Carolyn Leath – Birmingham1993-94 Carey Golden – Birmingham1994-95 Nina Street Denton – Montgomery1995-96 Bill Seratt – Mississippi Delta (Greenville)1996-97 Cathy Baker – Tennessee Valley (Huntsville)1997-98 Susan Tucker – Tuscaloosa1998-99 Kendra Kimmons – Mississippi Gulf Coast (Biloxi)1999-00 Elizabeth Perry – Baton Rouge2000-01 Charlene Patterson – Mobile2001-02 Angela Bailey Henderson – Shoals Ad Fed (Florence)2002-03 A.J. Buse – Nashville2003-04 Sam Goff – Memphis2004-05 Kathy Hoskins – Central Georgia (Macon)2005-06 Elizabeth Perry – Baton Rouge2006-07 Donovan Grettner – Acadiana Ad Fed2007-08 Donovan Gretner – Acadiana Ad Fed2008-09 Angela Wires – Knoxville 2009-10 Trudi Mullins – Mobile Bay2010-11 Sarah Jones – Mobile Bay2011-12 David Jacobs – Knoxville

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RECRUIT ING NSAC ADVERT IS ING STUDENTS

Both corporate recruiters and advertising students havelearned that those participating in AAF’s National StudentAdvertising Competition are great candidates for jobs in theadvertising industry. Both district and national competitionsoffer an impressive showcase of student talent. More and morerecruiters are learning that these competitions offer them a first-hand look at some of the best advertising juniors and seniorsin the country presenting their campaigns. One agency VP –Human Resources said, “You’re not going to find a bettervehicle to locate qualified students in advertising.”

In a continuing effort to provide its students with jobs in theadvertising industry, AAF invites top agencies and corporaterecruiters from across the country to attend both district andnational competitions to see the industry’s best and brightestin action.

As Fred MacVicar and Jack Bolton envisioned back in 1966and as AAF leadership has continuously made even better, theNSAC competition has greatly addressed and helped solve theadvertising students dilemma, “you can’t get a job withoutexperience and you can’t get can’t get experience without ajob.” Through the NSAC program, students are now getting“real-world” experience that makes them a great source oftalent for recruiters.

R E C R U I T I N G / E N D I N G O V E R V I E W

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ENDING OVERVIEW

When the Student Advertising Campaign Competition ideastarted in the Seventh District in 1967, it quickly gainedrecognition by practitioners, students and educators alike. Theconcept became a major part of AAF’s educational activities in1973, and provided a vehicle for growth and development whenAlpha Delta Sigma, a professional advertising fraternity/sororitymerged with AAF in ’73, and formed the AAF Academic Divisionof member college chapters. Today there are chapters at ourleading colleges and universities, across the country, participatingin the AAF education programs. The NSAC continues to growand prosper each year, providing even more benefits not only tostudents participating in the competition, but also to educators,professionals and clients.

Today, the National Student Advertising Competition isconsidered to be the premier college advertising competition. It provides more than 2000 college students with real-worldexperience by requiring a strategic advertising / marketing /media campaign for a corporate sponsor. Schools from eachdistrict present their strategic campaigns to a panel of industryexecutives at the AAF National Conference.

The many successes that have resulted from the NationalStudent Advertising Competitions are proof that AAF has donean outstanding job in accomplishing this strategic goal. Aprofessor once stated: “There is little question that the NSAC is thepremier event for undergraduate advertising students. Thisprogram has raised the overall level of advertising educationacross the U.S. and now, around the world.”

AAF is the unifying voice of advertising. The mission statementfor AAF is, “The American Advertising Federation advances thebusiness of advertising as a vital and essential part of the Americaneconomy and culture.” To accomplish this mission one of AAF’sstrategic goals in the area of promoting professional developmentand recognition is “AAF will be the leader/bridge betweenAdvertising Education and the Industury.”

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There are men defined by their extraordinary means. And then, there are men defined bytheir extraordinary lives. I would count Charlie Malone among the latter. He is an extraordinaryman who has lead a life equivalent and done so to the betterment of others.

In all the years I have known Charlie, I’ve never once heard him talk of worldly possessions.Every story he shares is about someone he knows or just met, a recent conversation he hador something he is looking forward to. He is constantly working on a project to help AAFDistrict 7 and calls regularly to check on people in his local organization in Nashville as wellas friends beyond Tennessee borders spanning the four other states within our extended,professional family. Charlie is the reflection of a true, Southern gentleman.

Because he invests so much of himself in others, Charlie’s story has become the openingchapter in the book of so many other lives. One can only assume a vast number of nowprofessionals, once students, attribute Charlie and his assistance with making a positive impacton their lives. He is kind and gracious at all times, placing the needs of so many others beforehis own. He delights in telling the stories of Fred MacVicar and Jack Bolton. He beams at thesight of students sharing their research and preparing to take the stage in the prestigiousNational Student Advertising Competition each spring. Charlie’s work, with advertising studentsand the industry as a whole, challenges us all to rise to the occasion and help those who longto walk in the footsteps of leaders before their time.

His accomplishments and dedication to advertising are far too many to mention in entirety.It is, however, important to note that many have taken notice of his fine work.

In addition to being awarded the Silver Medal by Nashville, Charlie is also a former AAFDistrict 7 Governor. From the summer of 1991 through the spring of 1992, Charlie led thedistrict to greater heights and in 1993, received the Harry Hoile Former Governor’s Award.Never working for the accolades but continually being recognized for his diligence withstudents in advertising, Charlie received the Bolton-MacVicar Award in 1997, as a tribute to hisefforts and dedication to his work in this arena. A short yet prominent list of members, youwill also find Charlie’s name on the AAF District 7 Hall of Fame roster.

In 2002, Charlie was recognized by the American Advertising Federation as the recipient ofthe Barton A. Cummings Gold Medal Award. The award was established by the AAF Boardof Directors in 1994, to recognize outstanding individuals for their volunteer service inadvertising and in partnership with the AAF.

To this day Charlie remains active with AAF. He helped write the district history that incomingofficers familiarize themselves with each year. Add to the list, this latest installment of thehistory of the student competition and there is no denying the genuine love and passion CharlieMalone feels for students in advertising.

An extraordinary soul, Charlie has dedicated decades of service to his local AAF NashvilleChapter, AAF District 7 and AAF. His passion for the students is felt, admired and greatlyappreciated by all. For these reasons and many more, the AAF District 7 Executive Committeeestablished the Charlie Malone NSAC Assistance Fund in 2007. It is a classic moment at eachdistrict conference as club presidents throw their hands in the air pledging funds to helpwinning students with their journey to the national competition through a fund named afterthe man who travels with them in heart.

A benevolent man, dear friend and top contender for every belle’s dance card in District 7,Charlie Malone is truly the toast of the town. If there were ever truth in the ability to findtreasure, we have justly found a chest full of gold in Charlie Malone.

– Dawn Reeves, AAF Birmingham

A T R I B U T E T O C H A R L I E M A L O N E

A C K N O W L E D G E M E N T S

AUTHOR

Charlie Malone

SPECIAL THANKS

Alana Stephenson Phillips

DESIGNER

Timothy Neal TempletonTNT Advertising & Design

CONTRIBUTING WRITERS & RESEARCH

EDITORS

Chris ChamberlainGene Washer

1-800-999-2231 • www.aaf.org

www.7thaaf.com

Doug BlackJack Bolton

Gerald BowerLaura Burton

A.J. BuséMatt DardenneTracy Dorsey

Amber GoodwinTeri Henley

Lori Hollaway

Dr. Richard JoelRon Lane

Luke MansourNancy Mills

Trudi MullinsArt Novak

Elizabeth PerryAlana Stephenson

PhillipsDawn Reeves

Dr. Bruce Roche Erika SteinBrad Taylor

Dr. Sandra UttCurtis VannGus Wales

Dr. Jim WentheDr. Lee WentheMelissa Wong

produced by: AAF Nashville • P.O. Box 293327 • Nashville, TN 37229phone: 615-469-4040 • fax: 931-695-5441 • www.aafnashville.com