SPONSORSHIP OPPORTUNITIES

37TH ASIAN AMERICAN INTERNATIONAL FILM FESTIVAL07.24-08.02.2014 | NEW YORK CITY

THE ANNUAL ASIAN AMERICAN INTERNATIONAL FILM FESTIVAL (AAIFF) is New York’s leading festival for independent Asian and Asian American film and video, and the first and longest-running U.S. festival of its kind. Join us as we celebrate the creativity and passion of the directors, their cast and crews as they share their beloved stories with the world.

AAIFF has played a vital role in discovering and nurturing such acclaimed talent as Wayne Wang (THE JOY LUCK CLUB), Ang Lee (CROUCHING TIGER, HIDDEN DRAG-ON, BROKEBACK MOUNTAIN), Mira Nair (THE NAME-SAKE), Zhang Yimou (HOUSE OF FLYING DAGGERS), Christine Choy (WHO KILLED VINCENT CHIN?), Steven Okazaki (THE MUSHROOM CLUB), Jessica Yu (PING PONG PLAYA), and Justin Lin (BETTER LUCK TOMOR-ROW, FAST FIVE).

In 2014, AAIFF will celebrate its 37th year with Opening Night Presentation and Gala on July 24 in association with the prestigious Asia Society and Museum. The festival will feature: films and shorts programs from countries all over the world, industry mixers, our popular music video show-case with live performances, exclusive interviews, post-screening receptions, after-parties, press conference with a first chance to meet the filmmakers, and sponsors and much much more.

Top: LINSANITY Team at 2013 Opening Night Presentation’s Q&A session with Pablo Torre from ESPNBottom: Director YANG Yong-Hi with AAIFF13 Curator La Frances Hui at the

Closing Night Presentation Q&A session

WITH OVER ONE MILLION ASIAN AMERICANS resid-ing in the New York City area—the fastest growing ethnic community–the AAIFF provides a critical forum for un-derstanding diverse Asian cultures as well as a window to the Asian American experience.

AAIFF is produced by Asian CineVision (ACV), a nonprofit media arts organization devoted to the production, exhibi-tion, promotion and preservation of the Asian and Asian American media arts. We invite you to join us for our landmark 37th year of compelling, hilarious, romantic, and thrilling work by talented international filmmakers.

AAIFF SPONSORSHIP. Recent corporate sponsors such as Toyota Motor Corp, Wells Fargo, Macy’s, Anheuser-Busch, Gilead Sciences, Southwest Airlines, Ve-rizon, CBS, AT&T, Cadillac, MTV Networks, Time Warner, MetLife, Verizon, Proctor & Gamble, and HBO recognize the distinctive opportunity to participate in this vital and vibrant cultural event, and to cultivate an on-going relationship with one of the fastest-growing and most sophisticated Asian American markets in the U.S.

ACV and AAIFF look forward to crafting a sponsor partner-ship and benefits package to optimize value toward your company’s goals. We invite you to contact us to develop a package to meet your charitable and branding priorities.

FROM TOP: MAIN ACTOR AND PRODUCER JOEL TORRE WITH INDIE ICON JOHN SAYLES, PRODUCER MAGGIE RENZI AND FSLC’S SCOTT FOUNDAS TALK ABOUT THE MAKING OF “AMIGO”; “MODEL

MINORITY” DIRECTOR LILY MAIYE WINS AAIFF’12 AUDIENCE CHOICE AWARD; P.I.C ROCKS MUSIC NIGHT OUT

AAIFF’14 HIGHLIGHTSJuly 24 - August 2, 2014

OPENING & CLOSING NIGHT SCREENING & GALA AT ASIA SOCIETY

PLUSCenterpiece Screening & Afterparty Music Night Out with videos & live performance10th 72hour Shootout in partnership with the Asian American Film LabFilmmaker Networking BrunchHospitality Lounge LGBTQ Cinema night Dinner & A Movie promotions with more than 10 restaurant partnersPanel discussions and workshops with industry experts and pioneers in Asian American cinema and entertainment

OVER 20 PROGRAMSincluding 100 new narrative and documentary features and short films in all genres. 95% of new feature films are U.S. or New York City premieres.

AWARD CATEGORIESThe Asian American Media Arts Award (past recipients: Janet Yang AAIFF’12, Sammo Hung AAIFF’99, Joan Chen AAIFF’94)Emerging Director (narrative feature filmmaker)Emerging Director (documentary feature filmmaker)Excellence in Short FilmmakingAudience Choice (feature-length film), Youth Vision One-to-Watch Award. Award naming opportunities available

6 - 10,000 ATTENDEESper year drawn from all 5 boroughs of NYC and tri-state areas. 25,000 year-round audience via our traveling National Festival Tour and online partnership with DramaFever.com

TEN DAYS AT VENUES ACROSS THE CITY2014 venues included Asia Society, Anthology Film Archives, Museum of Chinese in America (MOCA); free community screenings in Queens Library Flushing Branch and The Chinatown Partnership Project in Manhattan.

CLOCKWISE FROM TOP L: DIRECTOR QUARK HENARAS AT “RAKENROL” Q+A; OLIVIA LAU SUPER VOLUNTEER; “SUITE SUITE CHINATOWN” PERFORMER AT MOCA;

BLUE SCHOLARS GEO LOGIC BREAKS THE FORTH WALL.

THE ASIAN AMERICAN MARKET (2010 U.S. Census Bureau)

Estimated number of U.S. residents of Asian descent 17.3 millionPercentage of total U.S. population 5.6% Percentage growth since 2000 46%

Median household income $68,780Total U.S. population $37,900

2010 Purchasing power $515 billion

Age: Under 18 23.9%18 - 64 68.4%Over 65 7.7%

U.S. native population 31%Foreign born 69%

EDUCATIONBachelor’s degree or higher 50% Total U.S. population 24%Advanced degrees 20%

OCCUPATIONManagement, professionals, related 45%Total population 34%

ONLINE USAGESearch day’s news online 34%Financial information online 20%Political news online 19% NEW YORK METROPOLITAN AREAAAIFF takes place in the country’s second-largest Asian American market

Estimated Asian Pacific Americans living in the New York City metropolitan area 1.4 million

Percentage of total New York City total population 14%

Percentage Chinese, South Asians, Filipinos and Koreans 77%

Percentage growth since 2000 46%

Percentage first generation or recent arrivals 66%

Rapid growing regional concentrations: Flushing, Jachson Heights, and Elm-hurst Queens, Sunset Park, Brooklyn, Lower East Side, Hudson and Bergen Counties in New Jersey.

AAIFF DEMOGRAPHIC (2011-2013 Audience Survey)

AAIFF’11 Audience 6,500 / ACV Year-round Audience 50,000

ETHNICITY

Other

Mixed

Caucasian

Asian

AGE

RESIDENCE

a

U.S.

International

Other

Tri-state are

New York City

PROFESSION Other

Retired

Students

Education

Medicine, Law, Tech, Finance, Engineering

Arts, Entertainment, Media

EDUCATION

%

Bachelor’s AdvancedH.S. or less

Under 18

18-24

25-34

35-44

45-54

55-64

Over 65

%

L to R: Guests wait on line to get in AAIFF13 Closing Night Presentation - OUR HOMELAND; KEN LEUNG (LOST, SAVING FACE), WRITER/MODERATOR JENNIFER 8. LEE, PRODUCER ELAINE CHIN & FILMMAKER

EVAN JACKSON LEONG AT YOU OFFEND ME, YOU OFFEND MY FAMILY IMPRESSIONS PANEL.

THE BENEFITS OF SPONSORSHIP Over the years we’ve had the privilege of working with a dynamic group of cor-porate and community sponsors, who bring their full enthusiasm and creativity to the partnership table. We love the synergy of shared values and of helping to promote brands and products to our audience, energizing the sense of com-munity.

VISIBILITY• Sponsor names/logos will appear and have priority positioning on all

printed and promotional media materials• Signage & Banners with sponsor logos prominently displayed at all screen-

ing venues

ADVERTISING• Original 30-sec promotional trailer: created by sponsor specifically for

AAIFF, in consultation with ACV, to play before select program screenings • Sponsored print & web ads: Past ads include The New York Times, Village

Voice, Time Out New York, World Journal, Korea Times, WNYC, Hyphen Magazine, MYX-TV, Time Warner Cable Cinema , Angry Asian Man.

• Prime ad placement in AAIFF’14 Program Guide• One-sheets displayed at select regional Clearview Cinemas

PRODUCT MARKETING• Product/marketing materials placement in goodie bags • Product distribution/sampling at AAIFF venues

COMPANY EMPLOYEE BENEFITS• Festival Gold Passes and reserved VIP seating at all events• Invitations to exclusive pre-festival fundraisers and special events

MEDIA • Sponsor credit in all AAIFF press releases generated by ACV• Press conference: sponsor opportunity to address the press

WEB• Logo/link on AAIFF homepage (Jan-Aug 2011 1.4mm page requests, 440,00

unique visitors)• Logo/link on bulletin (May-Aug 2012, circulation 10,000)• Facebook followers (10,000 views Apr-Aug)• Twitter followers (62,000 views Apr-Aug)• Sponsor acknowledgement in text descriptions & audio introductions for vid-

eo interviews and podcasts with filmmakers & actors (posted on AAIFF.org)

THEATER• AAIFF slide & trailer to play at select regional Clearview Cinemas (June-

July, 1.4mm impressions)

MAJOR SPONSORSHIP LEVELSConnect your brand, product or service with the most aspirational, upwardly mobile consumer group in America today.

TITLE SPONSOR $50,000Industry exclusivity

Sponsor name/logo will appear above the title (e.g. HBO/Time Warner Cable Asian American International Film Festival) and have priority positioning on all printed, promotional, and media materials. Past Title Sponsors include AT&T, Cadillac, Time Warner Cable/HBO, AZN Television and Toyota Motor Corp.

A minimum of $75,000 in a combination of cash/VIK (value in kind). The actual amount, and the ratio of cash to VIK, will vary depending upon the specific ACV component sponsored. At this level, we offer sponsors year-round brand exposure and involvement opportunities—a close working partnership that extends to all Asian CineVision programs and online constituencies.

PRESENTING SPONSORS $30,000Presenting Sponsors will enjoy brand integration/product placement throughout theAAIFF’12, a minimum of $40,000 in a combination, to be negotiated, of cash/VIK, a Presenting Sponsor level of AAIFF’12 Sponsor Benefits and a prominent exclusive “Presented By” credit for the specific AAIFF’12 program sponsored which may include:

EMERGING ASIA For the past 35 years Asian CineVision and AAIFF has championed the creativity and innovation of independent filmmakers from throughout the Asian Diaspora. Recent AAIFF favorites include FLOWER IN THE POCKET (2007 Malaysia), DRIVING WITH MY WIFE’S LOVER (2007 Korea), MEGUMI (2008 The Netherlands), CLAUS-TROPHOBIA (2009 Hong Kong), MANILA SKIES (2010 Philippines) AU REVIOR TAIPEI (2010 Taiwan), PIANO IN A FACTORY (2011 China), SEEKING JUSTICE (2011 India), PEARLS OF THE FAR EAST (2012 Vietnam).

ASIAN AMERICAN FILM NOW! With its core mission to showcase the years achievements by APIA filmmakers, each year exemplary AAIFF premieres have entered the entertainment mainstream includ-ing: TAKEOUT (AAIFF’06), FINISHING THE GAME, DARK MATTER (AAIFF’07), A THOUSAND YEARS OF GOOD PRAYER, PING PONG PLAYA (AAIFF’08), FOR-MOSA BETRAYED, CHILDREN OF INVENTION, WHITE ON RICE (AAIFF’09), THE PEOPLE I’VE SLEPT WITH (AAIFF’10), AMIGO, WEDDING PALACE, SAIGON YO! (AAIFF’11), SHANGHAI CALLING, $UPERCAPITALIST, KNOTS, YES WE’RE OPEN, MODEL MINORITY (AAIFF’12).

FROM TOP: “AMIGO” WRITER-DIRECTOR JOHN SAYLES WITH PRODUCER MAGGIE RENZI MEET FANS AT AAIFF’11 OPENING NIGHT GALA RECEPTION; “MY SPIRITUAL MEDICINE” ACTOR,

TAKAHIRO MOROOKA ACCEPTS EXCELLENCE IN SHORT FILMMAKING AWARD; “MY WEDDING AND OTHER SECRETS” ACTOR MICHELLE ANG

GREETS AUDIENCE IN INDUSTRY HOSPITALITY LOUNGE.

LEADERSHIP SPONSORS $15,000 At this level we offer exclusive sponsorship of special visibility AAIFF programs (e.g. Stella Artois Filmmakers Hospitality Lounge) or special presentations (e.g. Closing Night Presentation & Afterparty Sponsored by AARP) with comprehensive brand exposure (e.g. car or marketing booth in Clearview Cinemas groundfloor lobby for 11 days). We also offer a year-long web sponsorship opportunity for the online National Festival Tour at DramaFever.com.

PREMIERE SPONSORS $10,000Sponsors have the opportunity to exclusive sponsorship of themed program offer-ings (e.g. Cathay Pacific LGBTQ Cinema Night & Afterparty, Verizon Films for Good, MTV Light & Sound Music Video Showcase) with comprehensive brand exposure.

SUPPORTING SPONSORS $5,000At this level, we offer the opportunity to exclusive sponsorship of feature films and shorts programs with ‘sponsored by’ credit (e.g. AZN Television 72 Hour Shootout & special awards) or the festival volunteer program composed of students and profes-sionals.

ADDITIONAL SPONSORSHIP LEVELSWith sponsorship opportunities for product placement—from gift bags to Award prizes, in-kind goods and services, and other hosting opportunities—your brand will enjoy the benefits of exposure to this dynamic cultured demographic.

CONTRIBUTING SPONSORThe AAIFF welcomes contributions of goods and services in exchange for on-site, media display and online marketing promotion. Categories include: airline (interna-tional), airline (domestic), hospitality (hotel), reception catering, beverages (spirits, wine & beer, soft drinks, water, coffee) and consumer products or services.

MEDIA SPONSOR ACV is pleased to customize a media sponsorship package for your publication, TV/radio station, or website, including sponsor recognition, marketing partnerships and Festival passes/event invitations. Please contact us for more details.

MARKETING SPONSOR Partner organizations who assist AAIFF with marketing via list-sharing and place-ment of announcements in your marketing materials will receive sponsor credit in the AAIFF brochure and catalogue and on the ACV and AAIFF web sites, in addition to Festival passes.

CLOCKWISE FROM TOP: CLEARVIEW CINEMAS CHELSEA SCREEN NO. 7: ACV BOARD MEMBER GREGORY CHEW AND GUEST AT ART GATE GALLERY OPENING NIGHT PARTY; NATIONAL APA BAR

ASSOCIATION ENTERTAINMENT LAW COMMITTEE DIGITAL DISTRIBUTION PANEL MODERATOR JENNIFER CHOE GROVES AND PANELIST THEO CHENG.

PRESENTING$30k

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PRINTProgram Guide

Brochure

Other PrintWEB

MEDIA

IN THEATRE

DIRECT MARKETING

TICKETS

SPECIAL OPPS

Gala Events

CONTRIBUTINGin-kind

NEGOTIABLExx

xxx

x

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SUPPORTING$5k

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TEXTTEXT

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TITLE$50k

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LEADERSHIP$15k

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PREMIERE

$10k

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TEXTTEXT

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BENEFIT

1 Page Color Ad – Inside Front Cover1 Page Color Ad – Outside Back Cover 1 Page Color Ad – Inside Back Cover 1 Page Black & White Ad 1/2 Page Black & White Ad1/4 Page Black & White AdSponsored Program Logo ExposureExclusive Ownership Brochure Sponsor PageOne-sheet Posters Logo ExposureFestival PostcardACV Website – Year Round Festival Website Logo Rotation Sponsor Page Advertising spaceLogo on Festival Step-and-Repeat Backdrop Press Conference AcknowledgementPress Release AcknowledgementTrailerLogo Exposure in Main VenueFestival Trailer AcknowledgementOn-Screen AdvertisementOn-Site PromotionsOpening Night Gala & Filmmaker BagsProduct Distribution in bagsProduct Sampling TableGoldPass (All Access)CinePass (All except special presentations & Gala)Opening Night Screening & GalaClosing Night Screening & GalaAdvance Ticket RequestsJury & Audience AwardsCenterpiece Screening & AfterpartyLGBTQ Cinema Night & AfterpartyMusic Night Out & AfterpartyFestival Volunteer ProgramNational Festival Tour on DramaFever.comOpening Night Screening & GalaClosing Night Screening & Afterparty

AAIFF’14 SPONSOR BENEFITS

FROM THE EXECUTIVE DIRECTOR Once again I have the pleasure of presenting to you the full gamut of spon-sor opportunities for the annual Asian American International Film Fes-tival. Thank you for your interest in partnering with us to bring New York film—and culture—loving audiences the best in independent Asian and Asian American cinema.

Over the years we’ve had the privilege of working with a dynamic group of corporate and community sponsors, who bring their full enthusiasm and creativity to the partnership table. We love the synergy of shared values and of helping to promote brands and products to our audience, energizing a sense of community. I look forward to both welcoming back old friends, and launching new and exciting partnerships.

AAIFF’14 celebrates our 37th year as the first and longest running festival in the U.S. to showcase the film and video work by, for or about the Asian American experience. Recalling our roots in NYC Chinatown activism of the 1970s, the festival brings together leading media artists, scholars, and critics exploring some of the major global trends and issues—immigration, the environment, urban development, global economics, labor issues, and technology—which shape and are shaped by media makers. We believe that these programs bring great value to the audience experience, provid-ing thought-provoking context to the independent filmmaking showcased throughout the Festival week.

Please join us this year for what is sure to be one of the richest, most com-pelling AAIFF program, and a superlative year for independent Asian and Asian American cinema.

Sincerely,

John C. Woo, Executive DirectorAsian CineVisionjohn@asiancinevision.org212.989.1422

CLOCKWISE FROM TOP: TEAM TOYOTA AT AAIFF CLOSING NIGHT BLOW-OUT; TEAM JINRO HITE WORKING AAIFF OPENING NIGHT VIP RECEPTION;

RENAISSANCE MAN TAIYO-NA AT MUSIC NIGHT OUT; Bartender serves Rémy Martin to guests at AAIFF13 Opening Night Gala