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Situation Analysis

COMPANY

MARKET

CONSUMER

COMPETENCY

COMPETITOR

MACRO-SOCIO ECONOMIC

POSITIONING

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Brief about us Over 3 decades of experience in infrastructure and real

estate development

Diverse residential, commercial, retail, entertainmentand hospitality projects.

Land reserves of nearly 12450 acres spread across

major centres of economic activity in India

High calibre management and technical team

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Companies VMO Vision- To be the leading Real Estate Organization in the

Kingdom with continuous dedication to quality and totalcustomer satisfaction

Mission- To engage in the business of Real EstateDevelopment including developing of land, constructing andmarketing of the same, with an intention of serving thesociety and community in general with total dedication,commitment, and focused purpose while maintaining thehighest standards of excellence

Objective- To be one of the biggest areas in the world fortourism development as a mean of diversifying theeconomy

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Segments of Real Estate

Develop and sell homes to the end customer self-liquidating modelResidential

Develop, lease, retain operational control and monetizestakeCommercial

Develop, operate and create valueEntertainment Develop, lease, provide efficient mall management and

monetize stakeRetail Develop, own, ensure professional management by hotel

chains, exitHotels

Future transformational opportunitySEZs

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Market

Real estate is the second largest employer afteragriculture and is slated to grow at 30% over thenext decade

The Indian real estate market size is expected to

touch $180 billion by 2020 The housing sector alone contributes to 5-6% of

the countrys GDP According to a study by ICRA, the construction

industry ranks 3rd among the 14 major sectors interms of direct, indirect and induced effects in allsectors of the economy

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Consumer Analysis

Demographic Income: More than Rs.1 cr pm across country Occupation/ Education: Corporates, Business

merchants, professionals. Geographic

Location Required : Psychographic:

Dedicated Professionals Luxurious urban life style. Health Awareness

Behavior analysis:

Stress free environment

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FUTURE TRENDSHaving an extra villa so as to spent quality time with the family

family away from the hectic life of city.

CONSUMPTION PATTERNThe luxury segment is primarily targeted for the elite, thecorporate honcho, high net worth individuals, investors

Trends

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Competency Experience in executing large projects Ability to identify and procure land in strategic

locations

Superior design, construction and innovation Strong ties with financial institutions ability to raise

funds at competitive rates for large projects Ability to work and effectively liaise with

Government agencies to ensure timely completion of projects.

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Competitors

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Macro socio Economic analysis

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s.w.o.t

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Marketing strategy(DSTP)

Differentiator Well designed and luxuriously appointed flats at

holiday destinations Water concept Scenic surrounding Newly introduced concept

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segmentationRESIDENTIAL

POSH LIFESTYLE

SINGLE JOINT FAMILY NUCLEAR

SERVICE CLASS HIGH NET-WORTHINDIVIDUALS

40-60L 60-1CR 1-3cr 3-6 CR

ENTREPRENEURS

RETIRED

HYGIENECONCIOUS

SIMPLE LIFESTYLE

INVESTMENT

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Target segment Residential Posh life style Nuclear family Elite Housing High Net worth

Positioning Well designed luxury holiday homes across various

destinations.

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Product

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price

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Place

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Promotion

Market budget: 15cr Mass communication:Air-port trollies, Cabs, Cricket matches ,Internet.

ATL : We are promoting ourselves through T.V.,

Newspapers and OOH BTL : We are planning to sponsor some events

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Mode of payment and financial sources

Loan Facility : - 8% interest (Indusind bank) 40% Self investment. Advances collected from pre sales. 8% down payments

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