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San Jose Museum of Art Collecting Visitor Comments 1 1 Tuesday, April 29, 2008
| Date post: | 27-May-2015 |
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Technology |
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San Jose Museum of ArtCollecting Visitor Comments
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1Tuesday, April 29, 2008
Brief Overview
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SJMA Has a reputation for engaging it’s visitors.
Always has had the typical visitor comment book.
Has branched away to many new vehicles for gathering visitor insight.
Look at each exhibition to determine the most appropriate approach.
Analog (paper) vs. Digital (“web 2.0”)
2Tuesday, April 29, 2008
Collecting Our Thoughts, 2001
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3Tuesday, April 29, 2008
Collecting Our Thoughts, 2001
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•Break-through exhibition.
•Visitors asked to help create dialogue around artworks.
•Comment cards supplied next to works of art or at tables in the galleries.
•Certain cards selected and turned into wall labels which went up next to the work.
•Very successful
•Written about in Museum News
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Conversation Gallery,2002-Present
•Piggy backing on the success of the Collecting Our Thoughts exhibition
•Smaller scale
•Thematic or Singular Artists
•Later tried using cell phone technology (more on that in a bit)
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5Tuesday, April 29, 2008
Yoshitomo Nara:Nothing Ever Happens, 2004
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6Tuesday, April 29, 2008
Yoshitomo Nara:Nothing Ever Happens, 2004
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•First attempt at a digital comment book.
•Knew we had to allow visitor comments because of Nara’s popularity.
•It was a success for a museum of our size with 363 comments left.
•Utilized a simple database driven web interface found on the internet.
•Here are some sample comments:
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Nara Visitor Comments
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7Tuesday, April 29, 2008
Nara Visitor Comments
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7Tuesday, April 29, 2008
Nara Visitor Comments
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Nara Visitor Comments
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7Tuesday, April 29, 2008
OOOPS!
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8Tuesday, April 29, 2008
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Domestic Odyssey, 2004
• Tried out digital postcards
•Not quite like collecting comments but still helped create a dialogue outside of the museum with friends
•Collected visitor emails (opt-in)
•Viral marketing
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Brides of Frankenstein, 2005
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Furthered the idea of digital commenting from Nara
More inviting set-up
Tried to recreate a setting of 19th century environment
Created more of a dialogue by asking a question
Allowed visitors to pose their own questions
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Conversation Gallery, 2006•Attempted to recreate our popular label based commenting with cell technology.
•Not too successful
•Artwork not that engaging
•Gallery hidden in back corner
•Workflow too complicated to deliver comments by others back to our visitors immediately.
•Example comment (on-click)
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11Tuesday, April 29, 2008
Conversation Gallery, 2006•Attempted to recreate our popular label based commenting with cell technology.
•Not too successful
•Artwork not that engaging
•Gallery hidden in back corner
•Workflow too complicated to deliver comments by others back to our visitors immediately.
•Example comment (on-click)
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11Tuesday, April 29, 2008
“Web 2.0” 2007
•YouTube
•Flickr
•iTunes
•Reach a global audience
•Maintenance limited to moderating
•Great solution for budget conscious museums
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12Tuesday, April 29, 2008
JS-Kit•Easy to use “Web 2.0” technology
•Add simple piece of JavaScript to your page
•Used on our Artist of the Week Podcast page
•Commenting
•Polling
•Ratings
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Paper vs. Technology
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Still look at each exhibition to see what will work best
For Goya exhibition (2008) went with hand written comments
Provide visitors with tags which posed questions
Visitors replied with a written answer or a drawing
Had an 18th century wrought iron gate which visitors tied their tags to
Just because technology is there doesn’t mean it always needs to be used
In the future looking at the iPod Touch tour to allow for visitor comments
14Tuesday, April 29, 2008
Paper vs. Technology
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Still look at each exhibition to see what will work best
For Goya exhibition (2008) went with hand written comments
Provide visitors with tags which posed questions
Visitors replied with a written answer or a drawing
Had an 18th century wrought iron gate which visitors tied their tags to
Just because technology is there doesn’t mean it always needs to be used
In the future looking at the iPod Touch tour to allow for visitor comments
14Tuesday, April 29, 2008
Contact Info
Chris AlexanderManager of Interactive TechnologySan Jose Museum of [email protected]
Slides available at: www.slideshare.com/cmalexander
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15Tuesday, April 29, 2008
